�ݺ�ߣshows by User: clarashih

�ݺ�ߣshows by User: clarashih / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: clarashih / Mon, 27 Apr 2020 01:28:47 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: clarashih Building Human Connection with Last-Mile Content | presentation from Hearsay Systems & Facebook #hearsaysummit2020 /slideshow/building-human-connection-with-lastmile-content-presentation-from-hearsay-systems-facebook-hearsaysummit2020-232685126/232685126 hearsaysummit2020day2welcome-contentanalysis-200427012847
At its best, digital allows us to amplify and scale the human touch. Authentic content marketing (Message) sent from the right person (Messenger) on the right channel (Medium) is what allows advisors and agents to convey compassion and build human connection on social media and text messaging. Here's the latest analysis from Hearsay's data team as well as learnings from Facebook's financial services leader Brad Auerbach on what content mix and strategy results in the greatest reach, engagement, and conversion, across brand and local, campaign-optimized vs original, and journey topics vs personal interests.]]>
At its best, digital allows us to amplify and scale the human touch. Authentic content marketing (Message) sent from the right person (Messenger) on the right channel (Medium) is what allows advisors and agents to convey compassion and build human connection on social media and text messaging. Here's the latest analysis from Hearsay's data team as well as learnings from Facebook's financial services leader Brad Auerbach on what content mix and strategy results in the greatest reach, engagement, and conversion, across brand and local, campaign-optimized vs original, and journey topics vs personal interests.]]> Mon, 27 Apr 2020 01:28:47 GMT /slideshow/building-human-connection-with-lastmile-content-presentation-from-hearsay-systems-facebook-hearsaysummit2020-232685126/232685126 clarashih@slideshare.net(clarashih) Building Human Connection with Last-Mile Content | presentation from Hearsay Systems & Facebook #hearsaysummit2020 clarashih At its best, digital allows us to amplify and scale the human touch. Authentic content marketing (Message) sent from the right person (Messenger) on the right channel (Medium) is what allows advisors and agents to convey compassion and build human connection on social media and text messaging. Here's the latest analysis from Hearsay's data team as well as learnings from Facebook's financial services leader Brad Auerbach on what content mix and strategy results in the greatest reach, engagement, and conversion, across brand and local, campaign-optimized vs original, and journey topics vs personal interests. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/hearsaysummit2020day2welcome-contentanalysis-200427012847-thumbnail.jpg?width=120&height=120&fit=bounds" /> At its best, digital allows us to amplify and scale the human touch. Authentic content marketing (Message) sent from the right person (Messenger) on the right channel (Medium) is what allows advisors and agents to convey compassion and build human connection on social media and text messaging. Here's the latest analysis from Hearsay's data team as well as learnings from Facebook's financial services leader Brad Auerbach on what content mix and strategy results in the greatest reach, engagement, and conversion, across brand and local, campaign-optimized vs original, and journey topics vs personal interests.

Building Human Connection with Last-Mile Content | presentation from Hearsay Systems & Facebook #hearsaysummit2020 from Clara Shih

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1 Delivering Human Client Experience at Digital Scale | #hearsaysummit2020 /slideshow/delivering-human-client-experience-at-digital-scale-hearsay-summit-2020/232555025 hearsaysummit2020clarashihkeynote-4-200424051438
Opening keynote slides from Hearsay Summit 2020. In the face of the COVID-19 crisis, many businesses are stepping up to take care of their employees, customers, and communities. Especially in these times, people yearn for humanity delivered at digital scale. The human touch can't be automated. It isn't a press release or chatbot. Humanity can only be delivered at the last mile, and can be helped by digital. At its best, digital enhances– rather than replaces– the human touch. COVID-19 is accelerating the digital transformation already underway. The world will never be the same after this–people won't want to stop texting, video conferencing, or digitally engaging.]]>
Opening keynote slides from Hearsay Summit 2020. In the face of the COVID-19 crisis, many businesses are stepping up to take care of their employees, customers, and communities. Especially in these times, people yearn for humanity delivered at digital scale. The human touch can't be automated. It isn't a press release or chatbot. Humanity can only be delivered at the last mile, and can be helped by digital. At its best, digital enhances– rather than replaces– the human touch. COVID-19 is accelerating the digital transformation already underway. The world will never be the same after this–people won't want to stop texting, video conferencing, or digitally engaging.]]> Fri, 24 Apr 2020 05:14:38 GMT /slideshow/delivering-human-client-experience-at-digital-scale-hearsay-summit-2020/232555025 clarashih@slideshare.net(clarashih) Delivering Human Client Experience at Digital Scale | #hearsaysummit2020 clarashih Opening keynote slides from Hearsay Summit 2020. In the face of the COVID-19 crisis, many businesses are stepping up to take care of their employees, customers, and communities. Especially in these times, people yearn for humanity delivered at digital scale. The human touch can't be automated. It isn't a press release or chatbot. Humanity can only be delivered at the last mile, and can be helped by digital. At its best, digital enhances– rather than replaces– the human touch. COVID-19 is accelerating the digital transformation already underway. The world will never be the same after this–people won't want to stop texting, video conferencing, or digitally engaging. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/hearsaysummit2020clarashihkeynote-4-200424051438-thumbnail.jpg?width=120&height=120&fit=bounds" /> Opening keynote slides from Hearsay Summit 2020. In the face of the COVID-19 crisis, many businesses are stepping up to take care of their employees, customers, and communities. Especially in these times, people yearn for humanity delivered at digital scale. The human touch can't be automated. It isn't a press release or chatbot. Humanity can only be delivered at the last mile, and can be helped by digital. At its best, digital enhances– rather than replaces– the human touch. COVID-19 is accelerating the digital transformation already underway. The world will never be the same after this–people won't want to stop texting, video conferencing, or digitally engaging.

Delivering Human Client Experience at Digital Scale | #hearsaysummit2020 from Clara Shih

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1 The Future of Distribution & Marketing /slideshow/the-future-of-distribution-marketing/42732917 limra-for-slideshare-141215151442-conversion-gate01
"All aspects of human life are being digitized," said Geoffrey Moore. Financial services firms have three choices: ignore, innovate, or die.]]>
"All aspects of human life are being digitized," said Geoffrey Moore. Financial services firms have three choices: ignore, innovate, or die.]]> Mon, 15 Dec 2014 15:14:41 GMT /slideshow/the-future-of-distribution-marketing/42732917 clarashih@slideshare.net(clarashih) The Future of Distribution & Marketing clarashih "All aspects of human life are being digitized," said Geoffrey Moore. Financial services firms have three choices: ignore, innovate, or die. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/limra-for-slideshare-141215151442-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /> "All aspects of human life are being digitized," said Geoffrey Moore. Financial services firms have three choices: ignore, innovate, or die.

The Future of Distribution & Marketing from Clara Shih

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1 Dreamforce 2011 - Facebook 101: Maximizing Your Time and Money /slideshow/dreamforce-facebook-marketing-clara-shih-and-marcus-nelsonhearsaysocial/9165427 dreamforcefacebookmarketing-clarashihandmarcusnelson-hearsaysocial-110907120700-phpapp02
Clara Shih of Hearsay Social and Marcus Nelson of Salesforce.com describe best practices for marketing your business on Facebook.]]>
Clara Shih of Hearsay Social and Marcus Nelson of Salesforce.com describe best practices for marketing your business on Facebook.]]> Wed, 07 Sep 2011 12:06:56 GMT /slideshow/dreamforce-facebook-marketing-clara-shih-and-marcus-nelsonhearsaysocial/9165427 clarashih@slideshare.net(clarashih) Dreamforce 2011 - Facebook 101: Maximizing Your Time and Money clarashih Clara Shih of Hearsay Social and Marcus Nelson of Salesforce.com describe best practices for marketing your business on Facebook. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/dreamforcefacebookmarketing-clarashihandmarcusnelson-hearsaysocial-110907120700-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Clara Shih of Hearsay Social and Marcus Nelson of Salesforce.com describe best practices for marketing your business on Facebook.

Dreamforce 2011 - Facebook 101: Maximizing Your Time and Money from Clara Shih

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1 FINRA Regulatory Notice 10-06 Guidance on Blogs and Social Networking Web Sites /slideshow/finra-regulatory-notice-1006/7904853 finraregulatorynotice10-06-110510014552-phpapp02
Americans are increasingly using socialmediaWeb sites, such as blogs and social networking sites, for business and personal communications. Firms have asked FINRA staff how the FINRA rules governing communications with the public apply to socialmedia sites that are sponsored by a firmor its registered representatives. This Notice provides guidance to firms regarding these issues.]]>
Americans are increasingly using socialmediaWeb sites, such as blogs and social networking sites, for business and personal communications. Firms have asked FINRA staff how the FINRA rules governing communications with the public apply to socialmedia sites that are sponsored by a firmor its registered representatives. This Notice provides guidance to firms regarding these issues.]]> Tue, 10 May 2011 01:45:46 GMT /slideshow/finra-regulatory-notice-1006/7904853 clarashih@slideshare.net(clarashih) FINRA Regulatory Notice 10-06 Guidance on Blogs and Social Networking Web Sites clarashih Americans are increasingly using socialmediaWeb sites, such as blogs and social networking sites, for business and personal communications. Firms have asked FINRA staff how the FINRA rules governing communications with the public apply to socialmedia sites that are sponsored by a firmor its registered representatives. This Notice provides guidance to firms regarding these issues. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/finraregulatorynotice10-06-110510014552-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Americans are increasingly using socialmediaWeb sites, such as blogs and social networking sites, for business and personal communications. Firms have asked FINRA staff how the FINRA rules governing communications with the public apply to socialmedia sites that are sponsored by a firmor its registered representatives. This Notice provides guidance to firms regarding these issues.

FINRA Regulatory Notice 10-06 Guidance on Blogs and Social Networking Web Sites from Clara Shih

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1 https://cdn.slidesharecdn.com/profile-photo-clarashih-48x48.jpg?cb=1598319652 Clara Shih is CEO and founder of Hearsay Systems, the compliant last-mile digital engagement platform for financial advisors, insurance agents, and relationship managers to deliver a human client experience at digital scale. hearsaysystems.com https://cdn.slidesharecdn.com/ss_thumbnails/hearsaysummit2020day2welcome-contentanalysis-200427012847-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/building-human-connection-with-lastmile-content-presentation-from-hearsay-systems-facebook-hearsaysummit2020-232685126/232685126 Building Human Connect... https://cdn.slidesharecdn.com/ss_thumbnails/hearsaysummit2020clarashihkeynote-4-200424051438-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/delivering-human-client-experience-at-digital-scale-hearsay-summit-2020/232555025 Delivering Human Clien... https://cdn.slidesharecdn.com/ss_thumbnails/limra-for-slideshare-141215151442-conversion-gate01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/the-future-of-distribution-marketing/42732917 The Future of Distribu...