ºÝºÝߣshows by User: clarissafilius / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: clarissafilius / Tue, 15 Oct 2024 09:54:07 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: clarissafilius SEO Benelux Conference 2024 - How to dominate the Local SERP - Clarissa Filius /slideshow/seo-benelux-conference-2024-how-to-dominate-the-local-serp-clarissa-filius/272427467 defseobeneluxconference2024-localseo-clarissa-241015095408-5c3b8164
The presentation is titled "How to Dominate the Local SERP" and was prepared for the SEO Benelux Conference 2024. The primary focus is on Local SEO strategies, with an emphasis on the growing importance of "near me" searches in the Netherlands and Belgium. It explores the limitations of traditional SEO tools in tracking Google Maps data and converting that data into store visits or revenue. The presentation provides a brief history of local search algorithms, noting that while the algorithm hasn't changed much since 2004, the interface has evolved significantly. It outlines key concepts such as relevance, distance, and prominence, which continue to influence local search rankings. The core strategy presented revolves around a 3-step method for dominating the Local SERP: Optimizing Google Business Profiles (GBP) – including ensuring completeness of the profile for SEO and conversion rate optimization (CRO). Creating Local Landing Pages – to improve visibility in local organic results and boost relevance with location-specific content. Building Business Citations – focusing on Name, Address, Phone Number (NAP) consistency across various platforms to increase prominence. Throughout the slides, there is a clear emphasis on practical SEO tactics, such as tracking links with UTM codes, optimizing business categories, encouraging reviews, and local link-building. The presentation concludes by stressing the need for testing strategies, especially for businesses with multiple locations, to dominate the local pack and organic listings. ]]>
The presentation is titled "How to Dominate the Local SERP" and was prepared for the SEO Benelux Conference 2024. The primary focus is on Local SEO strategies, with an emphasis on the growing importance of "near me" searches in the Netherlands and Belgium. It explores the limitations of traditional SEO tools in tracking Google Maps data and converting that data into store visits or revenue. The presentation provides a brief history of local search algorithms, noting that while the algorithm hasn't changed much since 2004, the interface has evolved significantly. It outlines key concepts such as relevance, distance, and prominence, which continue to influence local search rankings. The core strategy presented revolves around a 3-step method for dominating the Local SERP: Optimizing Google Business Profiles (GBP) – including ensuring completeness of the profile for SEO and conversion rate optimization (CRO). Creating Local Landing Pages – to improve visibility in local organic results and boost relevance with location-specific content. Building Business Citations – focusing on Name, Address, Phone Number (NAP) consistency across various platforms to increase prominence. Throughout the slides, there is a clear emphasis on practical SEO tactics, such as tracking links with UTM codes, optimizing business categories, encouraging reviews, and local link-building. The presentation concludes by stressing the need for testing strategies, especially for businesses with multiple locations, to dominate the local pack and organic listings. ]]> Tue, 15 Oct 2024 09:54:07 GMT /slideshow/seo-benelux-conference-2024-how-to-dominate-the-local-serp-clarissa-filius/272427467 clarissafilius@slideshare.net(clarissafilius) SEO Benelux Conference 2024 - How to dominate the Local SERP - Clarissa Filius clarissafilius The presentation is titled "How to Dominate the Local SERP" and was prepared for the SEO Benelux Conference 2024. The primary focus is on Local SEO strategies, with an emphasis on the growing importance of "near me" searches in the Netherlands and Belgium. It explores the limitations of traditional SEO tools in tracking Google Maps data and converting that data into store visits or revenue. The presentation provides a brief history of local search algorithms, noting that while the algorithm hasn't changed much since 2004, the interface has evolved significantly. It outlines key concepts such as relevance, distance, and prominence, which continue to influence local search rankings. The core strategy presented revolves around a 3-step method for dominating the Local SERP: Optimizing Google Business Profiles (GBP) – including ensuring completeness of the profile for SEO and conversion rate optimization (CRO). Creating Local Landing Pages – to improve visibility in local organic results and boost relevance with location-specific content. Building Business Citations – focusing on Name, Address, Phone Number (NAP) consistency across various platforms to increase prominence. Throughout the slides, there is a clear emphasis on practical SEO tactics, such as tracking links with UTM codes, optimizing business categories, encouraging reviews, and local link-building. The presentation concludes by stressing the need for testing strategies, especially for businesses with multiple locations, to dominate the local pack and organic listings. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/defseobeneluxconference2024-localseo-clarissa-241015095408-5c3b8164-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The presentation is titled &quot;How to Dominate the Local SERP&quot; and was prepared for the SEO Benelux Conference 2024. The primary focus is on Local SEO strategies, with an emphasis on the growing importance of &quot;near me&quot; searches in the Netherlands and Belgium. It explores the limitations of traditional SEO tools in tracking Google Maps data and converting that data into store visits or revenue. The presentation provides a brief history of local search algorithms, noting that while the algorithm hasn&#39;t changed much since 2004, the interface has evolved significantly. It outlines key concepts such as relevance, distance, and prominence, which continue to influence local search rankings. The core strategy presented revolves around a 3-step method for dominating the Local SERP: Optimizing Google Business Profiles (GBP) – including ensuring completeness of the profile for SEO and conversion rate optimization (CRO). Creating Local Landing Pages – to improve visibility in local organic results and boost relevance with location-specific content. Building Business Citations – focusing on Name, Address, Phone Number (NAP) consistency across various platforms to increase prominence. Throughout the slides, there is a clear emphasis on practical SEO tactics, such as tracking links with UTM codes, optimizing business categories, encouraging reviews, and local link-building. The presentation concludes by stressing the need for testing strategies, especially for businesses with multiple locations, to dominate the local pack and organic listings.
SEO Benelux Conference 2024 - How to dominate the Local SERP - Clarissa Filius from Clarissa Filius
]]> 6 0 https://cdn.slidesharecdn.com/ss_thumbnails/defseobeneluxconference2024-localseo-clarissa-241015095408-5c3b8164-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Clarissa Filius - Internationale SEO: Keyword strategie over meerdere landen - SEO Vibes on Tour /slideshow/clarissa-filius-internationale-seo-keyword-strategie-over-meerdere-landen-seo-vibes-on-tour/270771123 1svot-clarissafilius-internationalkeywordmapping-240805092017-149d8254
Clarissa Filius - Internationale SEO: Keyword strategie over meerdere landen - SEO Vibes on Tour]]>
Clarissa Filius - Internationale SEO: Keyword strategie over meerdere landen - SEO Vibes on Tour]]> Mon, 05 Aug 2024 09:20:17 GMT /slideshow/clarissa-filius-internationale-seo-keyword-strategie-over-meerdere-landen-seo-vibes-on-tour/270771123 clarissafilius@slideshare.net(clarissafilius) Clarissa Filius - Internationale SEO: Keyword strategie over meerdere landen - SEO Vibes on Tour clarissafilius Clarissa Filius - Internationale SEO: Keyword strategie over meerdere landen - SEO Vibes on Tour <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/1svot-clarissafilius-internationalkeywordmapping-240805092017-149d8254-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Clarissa Filius - Internationale SEO: Keyword strategie over meerdere landen - SEO Vibes on Tour
Clarissa Filius - Internationale SEO: Keyword strategie over meerdere landen - SEO Vibes on Tour from Clarissa Filius
]]> 19 0 https://cdn.slidesharecdn.com/ss_thumbnails/1svot-clarissafilius-internationalkeywordmapping-240805092017-149d8254-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Hoe optimaliseer je pagina's voor Search Intent - SEO Benelux Meetup 2022 @ iO Amsterdam /slideshow/hoe-optimaliseer-je-paginas-voor-search-intent-seo-benelux-meetup-2022-io-amsterdam/254538411 defseobenelux2022-searchintent-clarissa2-221128075544-0db53364
Mijn presentatie tijdens de SEO benelux meetup bij iO Amsterdam]]>
Mijn presentatie tijdens de SEO benelux meetup bij iO Amsterdam]]> Mon, 28 Nov 2022 07:55:44 GMT /slideshow/hoe-optimaliseer-je-paginas-voor-search-intent-seo-benelux-meetup-2022-io-amsterdam/254538411 clarissafilius@slideshare.net(clarissafilius) Hoe optimaliseer je pagina's voor Search Intent - SEO Benelux Meetup 2022 @ iO Amsterdam clarissafilius Mijn presentatie tijdens de SEO benelux meetup bij iO Amsterdam <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/defseobenelux2022-searchintent-clarissa2-221128075544-0db53364-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Mijn presentatie tijdens de SEO benelux meetup bij iO Amsterdam
Hoe optimaliseer je pagina's voor Search Intent - SEO Benelux Meetup 2022 @ iO Amsterdam from Clarissa Filius
]]> 629 0 https://cdn.slidesharecdn.com/ss_thumbnails/defseobenelux2022-searchintent-clarissa2-221128075544-0db53364-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 How To Optimize SEO Landing Pages for Search Intent @ BrightonSEO Autumn 2021 /clarissafilius/how-to-optimize-seo-landing-pages-for-search-intent-brightonseo-autumn-2021-250154469 livedeckbrighton-howtooptimizeseolandingpagesforsearchintent-clarissafilius-210909151912
How To Optimize SEO Landing Pages for Search Intent @ BrightonSEO Autumn 2021]]>
How To Optimize SEO Landing Pages for Search Intent @ BrightonSEO Autumn 2021]]> Thu, 09 Sep 2021 15:19:12 GMT /clarissafilius/how-to-optimize-seo-landing-pages-for-search-intent-brightonseo-autumn-2021-250154469 clarissafilius@slideshare.net(clarissafilius) How To Optimize SEO Landing Pages for Search Intent @ BrightonSEO Autumn 2021 clarissafilius How To Optimize SEO Landing Pages for Search Intent @ BrightonSEO Autumn 2021 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/livedeckbrighton-howtooptimizeseolandingpagesforsearchintent-clarissafilius-210909151912-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> How To Optimize SEO Landing Pages for Search Intent @ BrightonSEO Autumn 2021
How To Optimize SEO Landing Pages for Search Intent @ BrightonSEO Autumn 2021 from Clarissa Filius
]]> 11658 0 https://cdn.slidesharecdn.com/ss_thumbnails/livedeckbrighton-howtooptimizeseolandingpagesforsearchintent-clarissafilius-210909151912-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 How to get local links (and why you need them) - Brighton SEO Pitchbox Summit /slideshow/how-to-get-local-links-and-why-you-need-them-brighton-seo-pitchbox-summit/249981757 brightonhowtogetlocallinksandwhyyouneedthem-clarissafilius-210814130644
This talk is about how to get local links and why you need them in the first place. I will show you how you can use linkbuilding to dominate the local search results. As you probably know local search is growing and is getting more important and this als means local links are getting more important if you want to show for your poducts or services, wether your a local business or much bigger player.]]>
This talk is about how to get local links and why you need them in the first place. I will show you how you can use linkbuilding to dominate the local search results. As you probably know local search is growing and is getting more important and this als means local links are getting more important if you want to show for your poducts or services, wether your a local business or much bigger player.]]> Sat, 14 Aug 2021 13:06:43 GMT /slideshow/how-to-get-local-links-and-why-you-need-them-brighton-seo-pitchbox-summit/249981757 clarissafilius@slideshare.net(clarissafilius) How to get local links (and why you need them) - Brighton SEO Pitchbox Summit clarissafilius This talk is about how to get local links and why you need them in the first place. I will show you how you can use linkbuilding to dominate the local search results. As you probably know local search is growing and is getting more important and this als means local links are getting more important if you want to show for your poducts or services, wether your a local business or much bigger player. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/brightonhowtogetlocallinksandwhyyouneedthem-clarissafilius-210814130644-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This talk is about how to get local links and why you need them in the first place. I will show you how you can use linkbuilding to dominate the local search results. As you probably know local search is growing and is getting more important and this als means local links are getting more important if you want to show for your poducts or services, wether your a local business or much bigger player.
How to get local links (and why you need them) - Brighton SEO Pitchbox Summit from Clarissa Filius
]]> 179 0 https://cdn.slidesharecdn.com/ss_thumbnails/brightonhowtogetlocallinksandwhyyouneedthem-clarissafilius-210814130644-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Waarom Local SEO jouw #1 skill is voor 2021 - Competence Factory /slideshow/waarom-local-seo-jouw-1-skill-is-voor-2021-competence-factory-249981746/249981746 competencefactory-webinarlso2020-210814130135
Met Local SEO kun je de zichtbaarheid van jouw bedrijf in de lokale zoekresultaten vergroten. Heb je een bedrijf met een of meerdere fysieke locaties? Zet dan je (gratis) Google Mijn Bedrijf-profiel in om meer klanten te krijgen en je bedrijf te laten groeien. Tijdens dit webinar laat Clarissa Filius zien welke factoren essentieel zijn om met jouw bedrijf boven in de Google Maps-resultaten te komen.]]>
Met Local SEO kun je de zichtbaarheid van jouw bedrijf in de lokale zoekresultaten vergroten. Heb je een bedrijf met een of meerdere fysieke locaties? Zet dan je (gratis) Google Mijn Bedrijf-profiel in om meer klanten te krijgen en je bedrijf te laten groeien. Tijdens dit webinar laat Clarissa Filius zien welke factoren essentieel zijn om met jouw bedrijf boven in de Google Maps-resultaten te komen.]]> Sat, 14 Aug 2021 13:01:35 GMT /slideshow/waarom-local-seo-jouw-1-skill-is-voor-2021-competence-factory-249981746/249981746 clarissafilius@slideshare.net(clarissafilius) Waarom Local SEO jouw #1 skill is voor 2021 - Competence Factory clarissafilius Met Local SEO kun je de zichtbaarheid van jouw bedrijf in de lokale zoekresultaten vergroten. Heb je een bedrijf met een of meerdere fysieke locaties? Zet dan je (gratis) Google Mijn Bedrijf-profiel in om meer klanten te krijgen en je bedrijf te laten groeien. Tijdens dit webinar laat Clarissa Filius zien welke factoren essentieel zijn om met jouw bedrijf boven in de Google Maps-resultaten te komen. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/competencefactory-webinarlso2020-210814130135-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Met Local SEO kun je de zichtbaarheid van jouw bedrijf in de lokale zoekresultaten vergroten. Heb je een bedrijf met een of meerdere fysieke locaties? Zet dan je (gratis) Google Mijn Bedrijf-profiel in om meer klanten te krijgen en je bedrijf te laten groeien. Tijdens dit webinar laat Clarissa Filius zien welke factoren essentieel zijn om met jouw bedrijf boven in de Google Maps-resultaten te komen.
Waarom Local SEO jouw #1 skill is voor 2021 - Competence Factory from Clarissa Filius
]]> 91 0 https://cdn.slidesharecdn.com/ss_thumbnails/competencefactory-webinarlso2020-210814130135-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Food - Hobbykoks en social media /slideshow/food-hobbykoks-en-social-media/50544984 c6d864d8-d8b5-4cb1-8fcf-9ab8c33cf830-150715090416-lva1-app6891
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]]> Wed, 15 Jul 2015 09:04:15 GMT /slideshow/food-hobbykoks-en-social-media/50544984 clarissafilius@slideshare.net(clarissafilius) Food - Hobbykoks en social media clarissafilius <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/c6d864d8-d8b5-4cb1-8fcf-9ab8c33cf830-150715090416-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Food - Hobbykoks en social media from Clarissa Filius
]]> 1685 5 https://cdn.slidesharecdn.com/ss_thumbnails/c6d864d8-d8b5-4cb1-8fcf-9ab8c33cf830-150715090416-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds document 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 SEO Schrijven: Search Engine Optimization in de praktijk /slideshow/seo-schrijven-search-engine-optimization-in-de-praktijk/39787424 seoschrijvenpresentatieonlineversie-141002032318-phpapp01
Dit is de presentatie over SEO teksten schrijven die ik gaf tijdens de Intratuin Mediadag. In de presentatie leg ik op een praktische manier uit hoe je een goede SEO geoptimaliseerde tekst schrijft.]]>
Dit is de presentatie over SEO teksten schrijven die ik gaf tijdens de Intratuin Mediadag. In de presentatie leg ik op een praktische manier uit hoe je een goede SEO geoptimaliseerde tekst schrijft.]]> Thu, 02 Oct 2014 03:23:18 GMT /slideshow/seo-schrijven-search-engine-optimization-in-de-praktijk/39787424 clarissafilius@slideshare.net(clarissafilius) SEO Schrijven: Search Engine Optimization in de praktijk clarissafilius Dit is de presentatie over SEO teksten schrijven die ik gaf tijdens de Intratuin Mediadag. In de presentatie leg ik op een praktische manier uit hoe je een goede SEO geoptimaliseerde tekst schrijft. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/seoschrijvenpresentatieonlineversie-141002032318-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Dit is de presentatie over SEO teksten schrijven die ik gaf tijdens de Intratuin Mediadag. In de presentatie leg ik op een praktische manier uit hoe je een goede SEO geoptimaliseerde tekst schrijft.
SEO Schrijven: Search Engine Optimization in de praktijk from Clarissa Filius
]]> 773 2 https://cdn.slidesharecdn.com/ss_thumbnails/seoschrijvenpresentatieonlineversie-141002032318-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-clarissafilius-48x48.jpg?cb=1728986209 nl.linkedin.com/in/clarissafilius/ https://cdn.slidesharecdn.com/ss_thumbnails/defseobeneluxconference2024-localseo-clarissa-241015095408-5c3b8164-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/seo-benelux-conference-2024-how-to-dominate-the-local-serp-clarissa-filius/272427467 SEO Benelux Conference... https://cdn.slidesharecdn.com/ss_thumbnails/1svot-clarissafilius-internationalkeywordmapping-240805092017-149d8254-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/clarissa-filius-internationale-seo-keyword-strategie-over-meerdere-landen-seo-vibes-on-tour/270771123 Clarissa Filius - Inte... https://cdn.slidesharecdn.com/ss_thumbnails/defseobenelux2022-searchintent-clarissa2-221128075544-0db53364-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/hoe-optimaliseer-je-paginas-voor-search-intent-seo-benelux-meetup-2022-io-amsterdam/254538411 Hoe optimaliseer je pa...