際際滷shows by User: clearedgemarketing / http://www.slideshare.net/images/logo.gif 際際滷shows by User: clearedgemarketing / Thu, 10 Sep 2015 18:27:31 GMT 際際滷Share feed for 際際滷shows by User: clearedgemarketing Media Relations 101: Three Fundamental Steps for Media Outreach /slideshow/media-relations-101-three-fundamental-steps-for-media-outreach/52643187 mediarelations101-threefundamentalstepsformediaoutreach-150910182731-lva1-app6891
While there are many facets to public relations strategies, media relations and media place-ments remain a staple of virtually all communication goals. As staff sizes in newsrooms con-tinue to get smaller, so does the bandwidth of reporters. Landing a well-timed pitch with the right reporter at one of your most coveted outlets can feel exhilarating, but without the right planning and understanding of how to work with the media, chances of media coverage drop significantly. ]]>

While there are many facets to public relations strategies, media relations and media place-ments remain a staple of virtually all communication goals. As staff sizes in newsrooms con-tinue to get smaller, so does the bandwidth of reporters. Landing a well-timed pitch with the right reporter at one of your most coveted outlets can feel exhilarating, but without the right planning and understanding of how to work with the media, chances of media coverage drop significantly. ]]>
Thu, 10 Sep 2015 18:27:31 GMT /slideshow/media-relations-101-three-fundamental-steps-for-media-outreach/52643187 clearedgemarketing@slideshare.net(clearedgemarketing) Media Relations 101: Three Fundamental Steps for Media Outreach clearedgemarketing While there are many facets to public relations strategies, media relations and media place-ments remain a staple of virtually all communication goals. As staff sizes in newsrooms con-tinue to get smaller, so does the bandwidth of reporters. Landing a well-timed pitch with the right reporter at one of your most coveted outlets can feel exhilarating, but without the right planning and understanding of how to work with the media, chances of media coverage drop significantly. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mediarelations101-threefundamentalstepsformediaoutreach-150910182731-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> While there are many facets to public relations strategies, media relations and media place-ments remain a staple of virtually all communication goals. As staff sizes in newsrooms con-tinue to get smaller, so does the bandwidth of reporters. Landing a well-timed pitch with the right reporter at one of your most coveted outlets can feel exhilarating, but without the right planning and understanding of how to work with the media, chances of media coverage drop significantly.
Media Relations 101: Three Fundamental Steps for Media Outreach from ClearEdge Marketing
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Supercharge Your Recruiting Efforts with Social Media /slideshow/social-recruiting-talent-scout-webinar-080615/51560650 socialrecruitingtalentscoutwebinar080615-150812203329-lva1-app6891
Not sure how to get started or how to best utilize your existing company social media profiles for recruiting? Join Kimberley Zur from elite TalentScout and Michelle Krier from ClearEdge Marketing as they talk about how to effectively use social media as part of the recruiting process.]]>

Not sure how to get started or how to best utilize your existing company social media profiles for recruiting? Join Kimberley Zur from elite TalentScout and Michelle Krier from ClearEdge Marketing as they talk about how to effectively use social media as part of the recruiting process.]]>
Wed, 12 Aug 2015 20:33:29 GMT /slideshow/social-recruiting-talent-scout-webinar-080615/51560650 clearedgemarketing@slideshare.net(clearedgemarketing) Supercharge Your Recruiting Efforts with Social Media clearedgemarketing Not sure how to get started or how to best utilize your existing company social media profiles for recruiting? Join Kimberley Zur from elite TalentScout and Michelle Krier from ClearEdge Marketing as they talk about how to effectively use social media as part of the recruiting process. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/socialrecruitingtalentscoutwebinar080615-150812203329-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Not sure how to get started or how to best utilize your existing company social media profiles for recruiting? Join Kimberley Zur from elite TalentScout and Michelle Krier from ClearEdge Marketing as they talk about how to effectively use social media as part of the recruiting process.
Supercharge Your Recruiting Efforts with Social Media from ClearEdge Marketing
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Holiday Gift Guide 2014 /slideshow/holiday-gift-guide-2014/42991697 holidaygiftguide2014-141224105416-conversion-gate02
Even though holiday decorations have been gracing many stores since before Thanksgiving, its hard to believe that the holidays are upon us. If youre like me, youve tuned out the sounds of Frosty the Snowman in a rush to complete Q4 projects and prepare for 2015. One thing that has especially been subjected to procrastination on my part, though, is making a plan for holiday gifts an opportunity to thank clients and colleagues for their business and ongoing support.]]>

Even though holiday decorations have been gracing many stores since before Thanksgiving, its hard to believe that the holidays are upon us. If youre like me, youve tuned out the sounds of Frosty the Snowman in a rush to complete Q4 projects and prepare for 2015. One thing that has especially been subjected to procrastination on my part, though, is making a plan for holiday gifts an opportunity to thank clients and colleagues for their business and ongoing support.]]>
Wed, 24 Dec 2014 10:54:16 GMT /slideshow/holiday-gift-guide-2014/42991697 clearedgemarketing@slideshare.net(clearedgemarketing) Holiday Gift Guide 2014 clearedgemarketing Even though holiday decorations have been gracing many stores since before Thanksgiving, its hard to believe that the holidays are upon us. If youre like me, youve tuned out the sounds of Frosty the Snowman in a rush to complete Q4 projects and prepare for 2015. One thing that has especially been subjected to procrastination on my part, though, is making a plan for holiday gifts an opportunity to thank clients and colleagues for their business and ongoing support. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/holidaygiftguide2014-141224105416-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Even though holiday decorations have been gracing many stores since before Thanksgiving, its hard to believe that the holidays are upon us. If youre like me, youve tuned out the sounds of Frosty the Snowman in a rush to complete Q4 projects and prepare for 2015. One thing that has especially been subjected to procrastination on my part, though, is making a plan for holiday gifts an opportunity to thank clients and colleagues for their business and ongoing support.
Holiday Gift Guide 2014 from ClearEdge Marketing
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Quick! Check That Marketing Blind Spot /slideshow/marketing-blind-spots-v1-f/42363846 techservedecwebinar-marketingblindspotsv1f-141204125838-conversion-gate02
Explore Valuable Opportunities You Don't Know You're Missing. With the demand for talent holding strong and steady, many IT and engineering staffing firms are focused so much on recruiting, they are overlooking critical marketing steps they can and should be taking to compete even better and succeed even more. How do you know what youve never had or measure opportunities you dont know youre missing? Its time to check your marketing blind spot and identify where holes in your branding, communication, messaging and retention strategies are weakening your competitive edge and limiting market opportunities. Leslie Vickrey, CEO of ClearEdge Marketing, surprises staffing leaders and professionals with insider knowledge on the critical market processes and tools staffing businesses most often overlook or underfund. Find out which critical marketing efforts effectively boost long-term performance and why under spending leads to missed opportunities. The presentation examines: - How internal communications and contests spark competition and increased performance - Why developing compelling brand stories and company messaging fuels a stronger sales performance and brand recognition - The power of a smart and engaging online presence that attracts candidates, potential managers, sales reps and recruiters]]>

Explore Valuable Opportunities You Don't Know You're Missing. With the demand for talent holding strong and steady, many IT and engineering staffing firms are focused so much on recruiting, they are overlooking critical marketing steps they can and should be taking to compete even better and succeed even more. How do you know what youve never had or measure opportunities you dont know youre missing? Its time to check your marketing blind spot and identify where holes in your branding, communication, messaging and retention strategies are weakening your competitive edge and limiting market opportunities. Leslie Vickrey, CEO of ClearEdge Marketing, surprises staffing leaders and professionals with insider knowledge on the critical market processes and tools staffing businesses most often overlook or underfund. Find out which critical marketing efforts effectively boost long-term performance and why under spending leads to missed opportunities. The presentation examines: - How internal communications and contests spark competition and increased performance - Why developing compelling brand stories and company messaging fuels a stronger sales performance and brand recognition - The power of a smart and engaging online presence that attracts candidates, potential managers, sales reps and recruiters]]>
Thu, 04 Dec 2014 12:58:38 GMT /slideshow/marketing-blind-spots-v1-f/42363846 clearedgemarketing@slideshare.net(clearedgemarketing) Quick! Check That Marketing Blind Spot clearedgemarketing Explore Valuable Opportunities You Don't Know You're Missing. With the demand for talent holding strong and steady, many IT and engineering staffing firms are focused so much on recruiting, they are overlooking critical marketing steps they can and should be taking to compete even better and succeed even more. How do you know what youve never had or measure opportunities you dont know youre missing? Its time to check your marketing blind spot and identify where holes in your branding, communication, messaging and retention strategies are weakening your competitive edge and limiting market opportunities. Leslie Vickrey, CEO of ClearEdge Marketing, surprises staffing leaders and professionals with insider knowledge on the critical market processes and tools staffing businesses most often overlook or underfund. Find out which critical marketing efforts effectively boost long-term performance and why under spending leads to missed opportunities. The presentation examines: - How internal communications and contests spark competition and increased performance - Why developing compelling brand stories and company messaging fuels a stronger sales performance and brand recognition - The power of a smart and engaging online presence that attracts candidates, potential managers, sales reps and recruiters <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/techservedecwebinar-marketingblindspotsv1f-141204125838-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Explore Valuable Opportunities You Don&#39;t Know You&#39;re Missing. With the demand for talent holding strong and steady, many IT and engineering staffing firms are focused so much on recruiting, they are overlooking critical marketing steps they can and should be taking to compete even better and succeed even more. How do you know what youve never had or measure opportunities you dont know youre missing? Its time to check your marketing blind spot and identify where holes in your branding, communication, messaging and retention strategies are weakening your competitive edge and limiting market opportunities. Leslie Vickrey, CEO of ClearEdge Marketing, surprises staffing leaders and professionals with insider knowledge on the critical market processes and tools staffing businesses most often overlook or underfund. Find out which critical marketing efforts effectively boost long-term performance and why under spending leads to missed opportunities. The presentation examines: - How internal communications and contests spark competition and increased performance - Why developing compelling brand stories and company messaging fuels a stronger sales performance and brand recognition - The power of a smart and engaging online presence that attracts candidates, potential managers, sales reps and recruiters
Quick! Check That Marketing Blind Spot from ClearEdge Marketing
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Youve Decided to Outsource a Marketing Project Now What? /clearedgemarketing/youve-decided-to-outsource-a-marketing-project-now-what youvedecidedtooutsourceamarketingprojectnowwhat-141015145926-conversion-gate02
Deciding to outsource some or all of your marketing efforts is a big decision that requires several steps. Taking the time to embrace the process ]]>

Deciding to outsource some or all of your marketing efforts is a big decision that requires several steps. Taking the time to embrace the process ]]>
Wed, 15 Oct 2014 14:59:26 GMT /clearedgemarketing/youve-decided-to-outsource-a-marketing-project-now-what clearedgemarketing@slideshare.net(clearedgemarketing) Youve Decided to Outsource a Marketing Project Now What? clearedgemarketing Deciding to outsource some or all of your marketing efforts is a big decision that requires several steps. Taking the time to embrace the process <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/youvedecidedtooutsourceamarketingprojectnowwhat-141015145926-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Deciding to outsource some or all of your marketing efforts is a big decision that requires several steps. Taking the time to embrace the process
Youve Decided to Outsource a Marketing Project Now What? from ClearEdge Marketing
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A Survey on Using Survey Data for Marketing -- Webinar Recap /slideshow/a-survey-on-using-survey-data-for-marketing-webinar-recap/40318101 asurveyonusingsurveydataformarketing-webinarrecap-141015145912-conversion-gate01
Eric Gregg, CEO of Inavero, and Leslie Vickrey, CEO of ClearEdge Marketing, hosted a webinar on September 11, 2014 to discuss the opportunities professional services ]]>

Eric Gregg, CEO of Inavero, and Leslie Vickrey, CEO of ClearEdge Marketing, hosted a webinar on September 11, 2014 to discuss the opportunities professional services ]]>
Wed, 15 Oct 2014 14:59:12 GMT /slideshow/a-survey-on-using-survey-data-for-marketing-webinar-recap/40318101 clearedgemarketing@slideshare.net(clearedgemarketing) A Survey on Using Survey Data for Marketing -- Webinar Recap clearedgemarketing Eric Gregg, CEO of Inavero, and Leslie Vickrey, CEO of ClearEdge Marketing, hosted a webinar on September 11, 2014 to discuss the opportunities professional services <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/asurveyonusingsurveydataformarketing-webinarrecap-141015145912-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Eric Gregg, CEO of Inavero, and Leslie Vickrey, CEO of ClearEdge Marketing, hosted a webinar on September 11, 2014 to discuss the opportunities professional services
A Survey on Using Survey Data for Marketing -- Webinar Recap from ClearEdge Marketing
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Marketing for Where You WANT TO BE: 3 Proven Ways to Get Leads & Grow /slideshow/nysa-webinar-september-2014/39440653 nysawebinarclearedgefinalsept2014-140923141447-phpapp02
Presented by ClearEdge Marketing CEO & Founder, Leslie Vickrey, at the New York Staffing Association (NYSA) Webinar on September 22, 2014. Topics covered: - Connecting with new buyers with a target account program - Ensuring your website is effective, regardless of the device - Launching referral campaigns that drive connections]]>

Presented by ClearEdge Marketing CEO & Founder, Leslie Vickrey, at the New York Staffing Association (NYSA) Webinar on September 22, 2014. Topics covered: - Connecting with new buyers with a target account program - Ensuring your website is effective, regardless of the device - Launching referral campaigns that drive connections]]>
Tue, 23 Sep 2014 14:14:47 GMT /slideshow/nysa-webinar-september-2014/39440653 clearedgemarketing@slideshare.net(clearedgemarketing) Marketing for Where You WANT TO BE: 3 Proven Ways to Get Leads & Grow clearedgemarketing Presented by ClearEdge Marketing CEO & Founder, Leslie Vickrey, at the New York Staffing Association (NYSA) Webinar on September 22, 2014. Topics covered: - Connecting with new buyers with a target account program - Ensuring your website is effective, regardless of the device - Launching referral campaigns that drive connections <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/nysawebinarclearedgefinalsept2014-140923141447-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presented by ClearEdge Marketing CEO &amp; Founder, Leslie Vickrey, at the New York Staffing Association (NYSA) Webinar on September 22, 2014. Topics covered: - Connecting with new buyers with a target account program - Ensuring your website is effective, regardless of the device - Launching referral campaigns that drive connections
Marketing for Where You WANT TO BE: 3 Proven Ways to Get Leads & Grow from ClearEdge Marketing
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CEOs Discuss: Collecting Client Feedback and Using it to Grow Your Business /slideshow/using-client-feedback-to-grow-business/39010764 usingclientfeedbacktogrowbusiness-140912064428-phpapp01
How to get more of what you want: High survey response rates Identifying potential issues or problem accounts Actionable data to update marketing and sales messages Testimonials Strong relationships with promoters to advocate for your brand]]>

How to get more of what you want: High survey response rates Identifying potential issues or problem accounts Actionable data to update marketing and sales messages Testimonials Strong relationships with promoters to advocate for your brand]]>
Fri, 12 Sep 2014 06:44:27 GMT /slideshow/using-client-feedback-to-grow-business/39010764 clearedgemarketing@slideshare.net(clearedgemarketing) CEOs Discuss: Collecting Client Feedback and Using it to Grow Your Business clearedgemarketing How to get more of what you want: High survey response rates Identifying potential issues or problem accounts Actionable data to update marketing and sales messages Testimonials Strong relationships with promoters to advocate for your brand <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/usingclientfeedbacktogrowbusiness-140912064428-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> How to get more of what you want: High survey response rates Identifying potential issues or problem accounts Actionable data to update marketing and sales messages Testimonials Strong relationships with promoters to advocate for your brand
CEOs Discuss: Collecting Client Feedback and Using it to Grow Your Business from ClearEdge Marketing
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Lead Generation Campaigns:鐃The Good, The Bad and The Ugly /slideshow/lead-generation-campaignsthe-good-the-bad-and-the-ugly/38383545 leadgenerationcampaigns-thegoodthebadandtheugly-140826150816-phpapp01
In this deck we cover: - Why Are Lead Generation Campaigns Important? - What is a Lead Exactly? The Good, The Bad and The Ugly for: - Candidate Recruitment Campaigns - Sales Lead Gen Campaigns - Internal Hiring Campaigns]]>

In this deck we cover: - Why Are Lead Generation Campaigns Important? - What is a Lead Exactly? The Good, The Bad and The Ugly for: - Candidate Recruitment Campaigns - Sales Lead Gen Campaigns - Internal Hiring Campaigns]]>
Tue, 26 Aug 2014 15:08:15 GMT /slideshow/lead-generation-campaignsthe-good-the-bad-and-the-ugly/38383545 clearedgemarketing@slideshare.net(clearedgemarketing) Lead Generation Campaigns:鐃The Good, The Bad and The Ugly clearedgemarketing In this deck we cover: - Why Are Lead Generation Campaigns Important? - What is a Lead Exactly? The Good, The Bad and The Ugly for: - Candidate Recruitment Campaigns - Sales Lead Gen Campaigns - Internal Hiring Campaigns <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/leadgenerationcampaigns-thegoodthebadandtheugly-140826150816-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> In this deck we cover: - Why Are Lead Generation Campaigns Important? - What is a Lead Exactly? The Good, The Bad and The Ugly for: - Candidate Recruitment Campaigns - Sales Lead Gen Campaigns - Internal Hiring Campaigns
Lead Generation Campaigns: The Good, The Bad and The Ugly from ClearEdge Marketing
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TechServe Webinar: Marketing for Where You Want to Be /slideshow/marketing-for-where-you-want-to-be-tsa-aug20/38349631 marketingforwhereyouwanttobe-tsa-aug20-140825200838-phpapp02
In this webinar, Leslie Vickrey, CEO & Founder of ClearEdge Marketing, shares 3 marketing strategies for driving your growth. She focuses on website optimization, target account programs (sales campaigns) and social media marketing.]]>

In this webinar, Leslie Vickrey, CEO & Founder of ClearEdge Marketing, shares 3 marketing strategies for driving your growth. She focuses on website optimization, target account programs (sales campaigns) and social media marketing.]]>
Mon, 25 Aug 2014 20:08:38 GMT /slideshow/marketing-for-where-you-want-to-be-tsa-aug20/38349631 clearedgemarketing@slideshare.net(clearedgemarketing) TechServe Webinar: Marketing for Where You Want to Be clearedgemarketing In this webinar, Leslie Vickrey, CEO & Founder of ClearEdge Marketing, shares 3 marketing strategies for driving your growth. She focuses on website optimization, target account programs (sales campaigns) and social media marketing. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/marketingforwhereyouwanttobe-tsa-aug20-140825200838-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> In this webinar, Leslie Vickrey, CEO &amp; Founder of ClearEdge Marketing, shares 3 marketing strategies for driving your growth. She focuses on website optimization, target account programs (sales campaigns) and social media marketing.
TechServe Webinar: Marketing for Where You Want to Be from ClearEdge Marketing
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Marketing for Where You Want to Be 5 Proven Ways to Get Leads & Grow /slideshow/marketing-for-where-you-want-to-be-5-proven-ways-to-get-leads-grow/34685846 marketingforwhereyouwanttobe-may13-140514134028-phpapp02
Leslie Vickrey, President and Founder of ClearEdge Marketing, examines todays top 5 most successful marketing approaches, from social media and target account campaigns to events and the ever-essential website optimization. This presentation is a chance to explore your most critical marketing questions: - Which marketing approaches are right for my business and which ones are wrong? - How can I ensure my marketing efforts deliver results in the form of sales leads, candidates and brand building? - What does successful marketing look like for an IT or Engineering staffing/services firm like mine? - What marketing tools are most effective for recruiting and what tools are most effective for business leads? Armed with IT and Engineering services/staffing case studies, a portfolio of marketing solutions and over a decade of experience building marketing strategies and tools for services/staffing firms nationwide, Leslie will guide you through the urgent marketing lessons your business needs to know.]]>

Leslie Vickrey, President and Founder of ClearEdge Marketing, examines todays top 5 most successful marketing approaches, from social media and target account campaigns to events and the ever-essential website optimization. This presentation is a chance to explore your most critical marketing questions: - Which marketing approaches are right for my business and which ones are wrong? - How can I ensure my marketing efforts deliver results in the form of sales leads, candidates and brand building? - What does successful marketing look like for an IT or Engineering staffing/services firm like mine? - What marketing tools are most effective for recruiting and what tools are most effective for business leads? Armed with IT and Engineering services/staffing case studies, a portfolio of marketing solutions and over a decade of experience building marketing strategies and tools for services/staffing firms nationwide, Leslie will guide you through the urgent marketing lessons your business needs to know.]]>
Wed, 14 May 2014 13:40:28 GMT /slideshow/marketing-for-where-you-want-to-be-5-proven-ways-to-get-leads-grow/34685846 clearedgemarketing@slideshare.net(clearedgemarketing) Marketing for Where You Want to Be 5 Proven Ways to Get Leads & Grow clearedgemarketing Leslie Vickrey, President and Founder of ClearEdge Marketing, examines todays top 5 most successful marketing approaches, from social media and target account campaigns to events and the ever-essential website optimization. This presentation is a chance to explore your most critical marketing questions: - Which marketing approaches are right for my business and which ones are wrong? - How can I ensure my marketing efforts deliver results in the form of sales leads, candidates and brand building? - What does successful marketing look like for an IT or Engineering staffing/services firm like mine? - What marketing tools are most effective for recruiting and what tools are most effective for business leads? Armed with IT and Engineering services/staffing case studies, a portfolio of marketing solutions and over a decade of experience building marketing strategies and tools for services/staffing firms nationwide, Leslie will guide you through the urgent marketing lessons your business needs to know. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/marketingforwhereyouwanttobe-may13-140514134028-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Leslie Vickrey, President and Founder of ClearEdge Marketing, examines todays top 5 most successful marketing approaches, from social media and target account campaigns to events and the ever-essential website optimization. This presentation is a chance to explore your most critical marketing questions: - Which marketing approaches are right for my business and which ones are wrong? - How can I ensure my marketing efforts deliver results in the form of sales leads, candidates and brand building? - What does successful marketing look like for an IT or Engineering staffing/services firm like mine? - What marketing tools are most effective for recruiting and what tools are most effective for business leads? Armed with IT and Engineering services/staffing case studies, a portfolio of marketing solutions and over a decade of experience building marketing strategies and tools for services/staffing firms nationwide, Leslie will guide you through the urgent marketing lessons your business needs to know.
Marketing for Where You Want to Be 5 Proven Ways to Get Leads & Grow from ClearEdge Marketing
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Top 4 Marketing Must-Haves for IT and Engineering Staffing Firms in 2014 /slideshow/top-4-marketing-musthaves-for-it-and-engineering-staffing-firms-in-2014/31856850 clearedgetechservewebinarfeb2014final-140303134515-phpapp02
Whats in your marketing toolkit for this year? Not sure where to spend your marketing dollars to drive your business forward and realize the best return on your marketing investment? Have no fear this deck will help! We discuss the four marketing must-haves for IT and engineering staffing firms this year: 1 - Messaging that resonates with your target audience 2 - Creating two-way conversations via social media to enhance the candidate experience 3 - Creating an engaging online user experience regardless of the platform/device used 4 - Creating content that converts.]]>

Whats in your marketing toolkit for this year? Not sure where to spend your marketing dollars to drive your business forward and realize the best return on your marketing investment? Have no fear this deck will help! We discuss the four marketing must-haves for IT and engineering staffing firms this year: 1 - Messaging that resonates with your target audience 2 - Creating two-way conversations via social media to enhance the candidate experience 3 - Creating an engaging online user experience regardless of the platform/device used 4 - Creating content that converts.]]>
Mon, 03 Mar 2014 13:45:15 GMT /slideshow/top-4-marketing-musthaves-for-it-and-engineering-staffing-firms-in-2014/31856850 clearedgemarketing@slideshare.net(clearedgemarketing) Top 4 Marketing Must-Haves for IT and Engineering Staffing Firms in 2014 clearedgemarketing Whats in your marketing toolkit for this year? Not sure where to spend your marketing dollars to drive your business forward and realize the best return on your marketing investment? Have no fear this deck will help! We discuss the four marketing must-haves for IT and engineering staffing firms this year: 1 - Messaging that resonates with your target audience 2 - Creating two-way conversations via social media to enhance the candidate experience 3 - Creating an engaging online user experience regardless of the platform/device used 4 - Creating content that converts. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/clearedgetechservewebinarfeb2014final-140303134515-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Whats in your marketing toolkit for this year? Not sure where to spend your marketing dollars to drive your business forward and realize the best return on your marketing investment? Have no fear this deck will help! We discuss the four marketing must-haves for IT and engineering staffing firms this year: 1 - Messaging that resonates with your target audience 2 - Creating two-way conversations via social media to enhance the candidate experience 3 - Creating an engaging online user experience regardless of the platform/device used 4 - Creating content that converts.
Top 4 Marketing Must-Haves for IT and Engineering Staffing Firms in 2014 from ClearEdge Marketing
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Social Media Is Not a One-Man Show /slideshow/social-media-is-not-a-one-man-show/28504404 socialmediaisnotaone-manshow-131121153422-phpapp01
Marketing efforts that rely on social media alone arent likely to succeed on a grand scale. No matter if youre trying to find candidates or sales leads, in order to make the most of what social media can offer, marketing teams must integrate social media with other marketing initiatives, and tie the elements of each campaign directly to their business objectives. High engagement metrics are meaningless if the efforts that lead to them are not connected to your business objectives. Below are some ways you can integrate social media with your other marketing initiatives, and align your efforts with your business objectives.]]>

Marketing efforts that rely on social media alone arent likely to succeed on a grand scale. No matter if youre trying to find candidates or sales leads, in order to make the most of what social media can offer, marketing teams must integrate social media with other marketing initiatives, and tie the elements of each campaign directly to their business objectives. High engagement metrics are meaningless if the efforts that lead to them are not connected to your business objectives. Below are some ways you can integrate social media with your other marketing initiatives, and align your efforts with your business objectives.]]>
Thu, 21 Nov 2013 15:34:22 GMT /slideshow/social-media-is-not-a-one-man-show/28504404 clearedgemarketing@slideshare.net(clearedgemarketing) Social Media Is Not a One-Man Show clearedgemarketing Marketing efforts that rely on social media alone arent likely to succeed on a grand scale. No matter if youre trying to find candidates or sales leads, in order to make the most of what social media can offer, marketing teams must integrate social media with other marketing initiatives, and tie the elements of each campaign directly to their business objectives. High engagement metrics are meaningless if the efforts that lead to them are not connected to your business objectives. Below are some ways you can integrate social media with your other marketing initiatives, and align your efforts with your business objectives. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/socialmediaisnotaone-manshow-131121153422-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Marketing efforts that rely on social media alone arent likely to succeed on a grand scale. No matter if youre trying to find candidates or sales leads, in order to make the most of what social media can offer, marketing teams must integrate social media with other marketing initiatives, and tie the elements of each campaign directly to their business objectives. High engagement metrics are meaningless if the efforts that lead to them are not connected to your business objectives. Below are some ways you can integrate social media with your other marketing initiatives, and align your efforts with your business objectives.
Social Media Is Not a One-Man Show from ClearEdge Marketing
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Three Key Takeaways from the TechServe Alliance 2013 IT & Engineering Staffing Conference and Tradeshow /slideshow/powerful-forward-thinking-inspiring/28504402 powerfulforward-thinkinginspiring-131121153419-phpapp02
I left the 2013 TechServe Alliance Conference with an extra pep in my step! This year marked my first TechServe Alliance Conference (heres Leslie Vickreys recap of last years conference), although I had heard what a motivating, informational and valuable three-day event this is for years from my colleagues and clients. Keeping with the Las Vegas reputation, we did not slow down for the entire three days! Kudos to the TechServe Alliance team for orchestrating sessions that opened our minds to new ideas, confirmed thinking on others, and allowed attendees to hear from both leaders in the industry and colleagues sharing their stories.]]>

I left the 2013 TechServe Alliance Conference with an extra pep in my step! This year marked my first TechServe Alliance Conference (heres Leslie Vickreys recap of last years conference), although I had heard what a motivating, informational and valuable three-day event this is for years from my colleagues and clients. Keeping with the Las Vegas reputation, we did not slow down for the entire three days! Kudos to the TechServe Alliance team for orchestrating sessions that opened our minds to new ideas, confirmed thinking on others, and allowed attendees to hear from both leaders in the industry and colleagues sharing their stories.]]>
Thu, 21 Nov 2013 15:34:19 GMT /slideshow/powerful-forward-thinking-inspiring/28504402 clearedgemarketing@slideshare.net(clearedgemarketing) Three Key Takeaways from the TechServe Alliance 2013 IT & Engineering Staffing Conference and Tradeshow clearedgemarketing I left the 2013 TechServe Alliance Conference with an extra pep in my step! This year marked my first TechServe Alliance Conference (heres Leslie Vickreys recap of last years conference), although I had heard what a motivating, informational and valuable three-day event this is for years from my colleagues and clients. Keeping with the Las Vegas reputation, we did not slow down for the entire three days! Kudos to the TechServe Alliance team for orchestrating sessions that opened our minds to new ideas, confirmed thinking on others, and allowed attendees to hear from both leaders in the industry and colleagues sharing their stories. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/powerfulforward-thinkinginspiring-131121153419-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> I left the 2013 TechServe Alliance Conference with an extra pep in my step! This year marked my first TechServe Alliance Conference (heres Leslie Vickreys recap of last years conference), although I had heard what a motivating, informational and valuable three-day event this is for years from my colleagues and clients. Keeping with the Las Vegas reputation, we did not slow down for the entire three days! Kudos to the TechServe Alliance team for orchestrating sessions that opened our minds to new ideas, confirmed thinking on others, and allowed attendees to hear from both leaders in the industry and colleagues sharing their stories.
Three Key Takeaways from the TechServe Alliance 2013 IT & Engineering Staffing Conference and Tradeshow from ClearEdge Marketing
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Is LinkedIn Replacing Business Cards? /slideshow/is-linked-in-replacing-business-cards/28504400 islinkedinreplacingbusinesscards-131121153414-phpapp01
Unless youve been living under a rock, youve heard of LinkedIn. You probably have a profile. And you (hopefully) are using it regularly and effectively. But lets get right to the point of this blog. Is LinkedIn replacing business cards?]]>

Unless youve been living under a rock, youve heard of LinkedIn. You probably have a profile. And you (hopefully) are using it regularly and effectively. But lets get right to the point of this blog. Is LinkedIn replacing business cards?]]>
Thu, 21 Nov 2013 15:34:14 GMT /slideshow/is-linked-in-replacing-business-cards/28504400 clearedgemarketing@slideshare.net(clearedgemarketing) Is LinkedIn Replacing Business Cards? clearedgemarketing Unless youve been living under a rock, youve heard of LinkedIn. You probably have a profile. And you (hopefully) are using it regularly and effectively. But lets get right to the point of this blog. Is LinkedIn replacing business cards? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/islinkedinreplacingbusinesscards-131121153414-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Unless youve been living under a rock, youve heard of LinkedIn. You probably have a profile. And you (hopefully) are using it regularly and effectively. But lets get right to the point of this blog. Is LinkedIn replacing business cards?
Is LinkedIn Replacing Business Cards? from ClearEdge Marketing
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The Five Requirements for Moderating a Panel Discussion /slideshow/the-five-requirements-for-moderating-a-panel-discussion/27977258 thefiverequirementsformoderatingapaneldiscussion-131106143624-phpapp01
Last night I attended a local marketing association meeting advertised as a panel discussion around affiliate marketing. I had been to a handful of the networking/educational presentations put on by this association over the last year or two and found them energizing, entertaining and true to their promised program content. Thats why I was so disappointed when the panel discussion was a big ole flop. I had hoped to have a rich blog on affiliate marketing programs, but instead I walked away with a list of ideas on how to be a better moderator and panelist.]]>

Last night I attended a local marketing association meeting advertised as a panel discussion around affiliate marketing. I had been to a handful of the networking/educational presentations put on by this association over the last year or two and found them energizing, entertaining and true to their promised program content. Thats why I was so disappointed when the panel discussion was a big ole flop. I had hoped to have a rich blog on affiliate marketing programs, but instead I walked away with a list of ideas on how to be a better moderator and panelist.]]>
Wed, 06 Nov 2013 14:36:23 GMT /slideshow/the-five-requirements-for-moderating-a-panel-discussion/27977258 clearedgemarketing@slideshare.net(clearedgemarketing) The Five Requirements for Moderating a Panel Discussion clearedgemarketing Last night I attended a local marketing association meeting advertised as a panel discussion around affiliate marketing. I had been to a handful of the networking/educational presentations put on by this association over the last year or two and found them energizing, entertaining and true to their promised program content. Thats why I was so disappointed when the panel discussion was a big ole flop. I had hoped to have a rich blog on affiliate marketing programs, but instead I walked away with a list of ideas on how to be a better moderator and panelist. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/thefiverequirementsformoderatingapaneldiscussion-131106143624-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Last night I attended a local marketing association meeting advertised as a panel discussion around affiliate marketing. I had been to a handful of the networking/educational presentations put on by this association over the last year or two and found them energizing, entertaining and true to their promised program content. Thats why I was so disappointed when the panel discussion was a big ole flop. I had hoped to have a rich blog on affiliate marketing programs, but instead I walked away with a list of ideas on how to be a better moderator and panelist.
The Five Requirements for Moderating a Panel Discussion from ClearEdge Marketing
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5 Tips for Creating Infographics That Win the War for Attention /clearedgemarketing/5-tips-for-creating-infographics-that-win-the-war-for-attention 5tipsforcreatinginfographicsthatwinthewarforattention-131106143618-phpapp02
You all know the old adage: A picture is worth a thousand words. Todays world of instant gratification means average attention spans of less than 8 seconds, and a whopping 4 seconds for website viewing. Infographics are a great solution for conveying solid content and winning the war for the few seconds of your audiences attention.]]>

You all know the old adage: A picture is worth a thousand words. Todays world of instant gratification means average attention spans of less than 8 seconds, and a whopping 4 seconds for website viewing. Infographics are a great solution for conveying solid content and winning the war for the few seconds of your audiences attention.]]>
Wed, 06 Nov 2013 14:36:18 GMT /clearedgemarketing/5-tips-for-creating-infographics-that-win-the-war-for-attention clearedgemarketing@slideshare.net(clearedgemarketing) 5 Tips for Creating Infographics That Win the War for Attention clearedgemarketing You all know the old adage: A picture is worth a thousand words. Todays world of instant gratification means average attention spans of less than 8 seconds, and a whopping 4 seconds for website viewing. Infographics are a great solution for conveying solid content and winning the war for the few seconds of your audiences attention. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/5tipsforcreatinginfographicsthatwinthewarforattention-131106143618-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> You all know the old adage: A picture is worth a thousand words. Todays world of instant gratification means average attention spans of less than 8 seconds, and a whopping 4 seconds for website viewing. Infographics are a great solution for conveying solid content and winning the war for the few seconds of your audiences attention.
5 Tips for Creating Infographics That Win the War for Attention from ClearEdge Marketing
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The Convergence of PR and Marketing /slideshow/the-convergence-of-pr-and-marketing/27977244 theconvergenceofprandmarketing-131106143614-phpapp02
Not too long ago, working in the PR department primarily meant shaping the way clients are covered by the press. Developing relationships with members of the media, promoting client messages through press coverage, and ultimately building brand identity for clientsall through the media. Sure, my work somewhat overlapped with that of the marketing department, but for the most part, my experiences were so that the activities of the PR department were pretty distinct from those of the marketing team.]]>

Not too long ago, working in the PR department primarily meant shaping the way clients are covered by the press. Developing relationships with members of the media, promoting client messages through press coverage, and ultimately building brand identity for clientsall through the media. Sure, my work somewhat overlapped with that of the marketing department, but for the most part, my experiences were so that the activities of the PR department were pretty distinct from those of the marketing team.]]>
Wed, 06 Nov 2013 14:36:13 GMT /slideshow/the-convergence-of-pr-and-marketing/27977244 clearedgemarketing@slideshare.net(clearedgemarketing) The Convergence of PR and Marketing clearedgemarketing Not too long ago, working in the PR department primarily meant shaping the way clients are covered by the press. Developing relationships with members of the media, promoting client messages through press coverage, and ultimately building brand identity for clientsall through the media. Sure, my work somewhat overlapped with that of the marketing department, but for the most part, my experiences were so that the activities of the PR department were pretty distinct from those of the marketing team. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/theconvergenceofprandmarketing-131106143614-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Not too long ago, working in the PR department primarily meant shaping the way clients are covered by the press. Developing relationships with members of the media, promoting client messages through press coverage, and ultimately building brand identity for clientsall through the media. Sure, my work somewhat overlapped with that of the marketing department, but for the most part, my experiences were so that the activities of the PR department were pretty distinct from those of the marketing team.
The Convergence of PR and Marketing from ClearEdge Marketing
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WEBINAR: Content is the Car, Social Media is the Gas /slideshow/clearedge-techserve-content-is-the-car-webinar/22755562 clearedgetechservecontentisthecarwebinar-130610113908-phpapp02
WEBINAR: ClearEdge Marketing VP of Marketing & Digital Services, Michelle Krier, to Host Webinar with the TechServe Alliance on Content is the Car, Social Media is the Gas. Michelle discusses the strategy behind content creation as well as the importance of selecting the right social media channels, when and how to best position your content so you receive maximum exposure, and finding influencers to help promote your content.]]>

WEBINAR: ClearEdge Marketing VP of Marketing & Digital Services, Michelle Krier, to Host Webinar with the TechServe Alliance on Content is the Car, Social Media is the Gas. Michelle discusses the strategy behind content creation as well as the importance of selecting the right social media channels, when and how to best position your content so you receive maximum exposure, and finding influencers to help promote your content.]]>
Mon, 10 Jun 2013 11:39:08 GMT /slideshow/clearedge-techserve-content-is-the-car-webinar/22755562 clearedgemarketing@slideshare.net(clearedgemarketing) WEBINAR: Content is the Car, Social Media is the Gas clearedgemarketing WEBINAR: ClearEdge Marketing VP of Marketing & Digital Services, Michelle Krier, to Host Webinar with the TechServe Alliance on Content is the Car, Social Media is the Gas. Michelle discusses the strategy behind content creation as well as the importance of selecting the right social media channels, when and how to best position your content so you receive maximum exposure, and finding influencers to help promote your content. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/clearedgetechservecontentisthecarwebinar-130610113908-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> WEBINAR: ClearEdge Marketing VP of Marketing &amp; Digital Services, Michelle Krier, to Host Webinar with the TechServe Alliance on Content is the Car, Social Media is the Gas. Michelle discusses the strategy behind content creation as well as the importance of selecting the right social media channels, when and how to best position your content so you receive maximum exposure, and finding influencers to help promote your content.
WEBINAR: Content is the Car, Social Media is the Gas from ClearEdge Marketing
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More TechServe Conference Insights: Reaching Candidates Through Social Media /slideshow/more-techserve-conference-insights-reaching-candidates-through-social-media/21180682 moretechserveconferenceinsights-reachingcandidatesthroughsocialmedia-130514184041-phpapp02
I recently shared some insights from the 25th Annual TechServe Alliance Annual Conference and Tradeshow. Held in Miami Beach November 8 through 10, 2012, hundreds of IT professionals and leaders gathered to talk about the latest advancements in our constantly evolving industry.]]>

I recently shared some insights from the 25th Annual TechServe Alliance Annual Conference and Tradeshow. Held in Miami Beach November 8 through 10, 2012, hundreds of IT professionals and leaders gathered to talk about the latest advancements in our constantly evolving industry.]]>
Tue, 14 May 2013 18:40:41 GMT /slideshow/more-techserve-conference-insights-reaching-candidates-through-social-media/21180682 clearedgemarketing@slideshare.net(clearedgemarketing) More TechServe Conference Insights: Reaching Candidates Through Social Media clearedgemarketing I recently shared some insights from the 25th Annual TechServe Alliance Annual Conference and Tradeshow. Held in Miami Beach November 8 through 10, 2012, hundreds of IT professionals and leaders gathered to talk about the latest advancements in our constantly evolving industry. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/moretechserveconferenceinsights-reachingcandidatesthroughsocialmedia-130514184041-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> I recently shared some insights from the 25th Annual TechServe Alliance Annual Conference and Tradeshow. Held in Miami Beach November 8 through 10, 2012, hundreds of IT professionals and leaders gathered to talk about the latest advancements in our constantly evolving industry.
More TechServe Conference Insights: Reaching Candidates Through Social Media from ClearEdge Marketing
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https://cdn.slidesharecdn.com/profile-photo-clearedgemarketing-48x48.jpg?cb=1523018500 ClearEdge Marketing provides outsourced marketing and PR services for companies within the talent management space, from HR technology firms to global staffing organizations. Through extensive industry experience, creative talent and an integrated approach, we help businesses achieve their critical branding, sales and recruitment goals. clearedgemarketing.com/ https://cdn.slidesharecdn.com/ss_thumbnails/mediarelations101-threefundamentalstepsformediaoutreach-150910182731-lva1-app6891-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/media-relations-101-three-fundamental-steps-for-media-outreach/52643187 Media Relations 101: T... https://cdn.slidesharecdn.com/ss_thumbnails/socialrecruitingtalentscoutwebinar080615-150812203329-lva1-app6891-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/social-recruiting-talent-scout-webinar-080615/51560650 Supercharge Your Recru... https://cdn.slidesharecdn.com/ss_thumbnails/holidaygiftguide2014-141224105416-conversion-gate02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/holiday-gift-guide-2014/42991697 Holiday Gift Guide 2014