ºÝºÝߣshows by User: cleverwood / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: cleverwood / Wed, 07 Oct 2015 14:32:31 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: cleverwood ACT* Retail Session #1 - The Future of Retail /cleverwood/act-retail-session-1-the-future-of-retail actstar-retail-session-thefutureofretail-151007143231-lva1-app6891
The Future of Retail presented by Miel Van Opstal at ACT* Brussels, on 24th September 2015. This was the first in our series of Retail Sessions.]]>
The Future of Retail presented by Miel Van Opstal at ACT* Brussels, on 24th September 2015. This was the first in our series of Retail Sessions.]]> Wed, 07 Oct 2015 14:32:31 GMT /cleverwood/act-retail-session-1-the-future-of-retail cleverwood@slideshare.net(cleverwood) ACT* Retail Session #1 - The Future of Retail cleverwood The Future of Retail presented by Miel Van Opstal at ACT* Brussels, on 24th September 2015. This was the first in our series of Retail Sessions. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/actstar-retail-session-thefutureofretail-151007143231-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The Future of Retail presented by Miel Van Opstal at ACT* Brussels, on 24th September 2015. This was the first in our series of Retail Sessions.
ACT* Retail Session #1 - The Future of Retail from Cleverwood Belgium
]]> 1601 8 https://cdn.slidesharecdn.com/ss_thumbnails/actstar-retail-session-thefutureofretail-151007143231-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Friday Session #75: The power of Newsjacking /slideshow/fas-newsjacking/49950378 fas-newsjacking-150629094402-lva1-app6891
Just like improv is all about creating powerful performances that amaze audiences on the fly, real-time marketing revolves around creating the powerful content that connects with consumers in a specific context. Listening, acting fast and being relevant are key elements to incite a wow-effect among your audience. But what happens if your efforts aren’t well orchestrated? Candice Vanhacht, our very own star of improv, shows how hugely effective great ideas can be if done well, but also how embarrassing they can be if not executed correctly.]]>
Just like improv is all about creating powerful performances that amaze audiences on the fly, real-time marketing revolves around creating the powerful content that connects with consumers in a specific context. Listening, acting fast and being relevant are key elements to incite a wow-effect among your audience. But what happens if your efforts aren’t well orchestrated? Candice Vanhacht, our very own star of improv, shows how hugely effective great ideas can be if done well, but also how embarrassing they can be if not executed correctly.]]> Mon, 29 Jun 2015 09:44:02 GMT /slideshow/fas-newsjacking/49950378 cleverwood@slideshare.net(cleverwood) Friday Session #75: The power of Newsjacking cleverwood Just like improv is all about creating powerful performances that amaze audiences on the fly, real-time marketing revolves around creating the powerful content that connects with consumers in a specific context. Listening, acting fast and being relevant are key elements to incite a wow-effect among your audience. But what happens if your efforts aren’t well orchestrated? Candice Vanhacht, our very own star of improv, shows how hugely effective great ideas can be if done well, but also how embarrassing they can be if not executed correctly. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/fas-newsjacking-150629094402-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Just like improv is all about creating powerful performances that amaze audiences on the fly, real-time marketing revolves around creating the powerful content that connects with consumers in a specific context. Listening, acting fast and being relevant are key elements to incite a wow-effect among your audience. But what happens if your efforts aren’t well orchestrated? Candice Vanhacht, our very own star of improv, shows how hugely effective great ideas can be if done well, but also how embarrassing they can be if not executed correctly.
Friday Session #75: The power of Newsjacking from Cleverwood Belgium
]]> 895 6 https://cdn.slidesharecdn.com/ss_thumbnails/fas-newsjacking-150629094402-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Testimonial 6 years noemail at cleverwood for Elia /slideshow/testimonial-6-years-noemail-at-cleverwood-elia/46451844 testimonial6yearsnoemailatcleverwood-elia-150330094144-conversion-gate01
In June 2015, Cleverwood will celebrate 6 years of the #noemail program. Olivier Beaujean has been invited by Elia to share this experience during 2 lunch sessions.]]>
In June 2015, Cleverwood will celebrate 6 years of the #noemail program. Olivier Beaujean has been invited by Elia to share this experience during 2 lunch sessions.]]> Mon, 30 Mar 2015 09:41:44 GMT /slideshow/testimonial-6-years-noemail-at-cleverwood-elia/46451844 cleverwood@slideshare.net(cleverwood) Testimonial 6 years noemail at cleverwood for Elia cleverwood In June 2015, Cleverwood will celebrate 6 years of the #noemail program. Olivier Beaujean has been invited by Elia to share this experience during 2 lunch sessions. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/testimonial6yearsnoemailatcleverwood-elia-150330094144-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> In June 2015, Cleverwood will celebrate 6 years of the #noemail program. Olivier Beaujean has been invited by Elia to share this experience during 2 lunch sessions.
Testimonial 6 years noemail at cleverwood for Elia from Cleverwood Belgium
]]> 742 4 https://cdn.slidesharecdn.com/ss_thumbnails/testimonial6yearsnoemailatcleverwood-elia-150330094144-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Fas72 /slideshow/fas72/44448868 fas72-150209102306-conversion-gate01
Do you sometimes feel like Scheherazade telling story after story in One Thousand and One Nights? Welcome to the modern world of marketers, where we daily face the continuous demand for compelling stories in order to keep the voracious content monster satisfied. People constantly crave for fresh content and brands are virtually obliged to keep providing it so as to drive people to their website. So how do you feed the content monster? Cristina Palmiotto and Stéphanie Desmet, digital consultants at Cleverwood, share their experiences with content creation and curation, showing practical examples on how useful tools can help you win the daily content challenge.]]>
Do you sometimes feel like Scheherazade telling story after story in One Thousand and One Nights? Welcome to the modern world of marketers, where we daily face the continuous demand for compelling stories in order to keep the voracious content monster satisfied. People constantly crave for fresh content and brands are virtually obliged to keep providing it so as to drive people to their website. So how do you feed the content monster? Cristina Palmiotto and Stéphanie Desmet, digital consultants at Cleverwood, share their experiences with content creation and curation, showing practical examples on how useful tools can help you win the daily content challenge.]]> Mon, 09 Feb 2015 10:23:06 GMT /slideshow/fas72/44448868 cleverwood@slideshare.net(cleverwood) Fas72 cleverwood Do you sometimes feel like Scheherazade telling story after story in One Thousand and One Nights? Welcome to the modern world of marketers, where we daily face the continuous demand for compelling stories in order to keep the voracious content monster satisfied. People constantly crave for fresh content and brands are virtually obliged to keep providing it so as to drive people to their website. So how do you feed the content monster? Cristina Palmiotto and Stéphanie Desmet, digital consultants at Cleverwood, share their experiences with content creation and curation, showing practical examples on how useful tools can help you win the daily content challenge. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/fas72-150209102306-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Do you sometimes feel like Scheherazade telling story after story in One Thousand and One Nights? Welcome to the modern world of marketers, where we daily face the continuous demand for compelling stories in order to keep the voracious content monster satisfied. People constantly crave for fresh content and brands are virtually obliged to keep providing it so as to drive people to their website. So how do you feed the content monster? Cristina Palmiotto and Stéphanie Desmet, digital consultants at Cleverwood, share their experiences with content creation and curation, showing practical examples on how useful tools can help you win the daily content challenge.
Fas72 from Cleverwood Belgium
]]> 939 1 https://cdn.slidesharecdn.com/ss_thumbnails/fas72-150209102306-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Friday Session #71 - Storytelling behind the hype by Jelle Annaars /slideshow/friday-session-71/42647096 storytellingcleverwood-ja-v2-141212102104-conversion-gate01
Look into any marketing blog or book from the last few years, and you're bound to read something about storytelling. Content professional Jelle Annaars will take us beyond the buzzword and all the way back to Aristoteles, explaining hands on how storytelling techniques can make your communications more effective.]]>
Look into any marketing blog or book from the last few years, and you're bound to read something about storytelling. Content professional Jelle Annaars will take us beyond the buzzword and all the way back to Aristoteles, explaining hands on how storytelling techniques can make your communications more effective.]]> Fri, 12 Dec 2014 10:21:04 GMT /slideshow/friday-session-71/42647096 cleverwood@slideshare.net(cleverwood) Friday Session #71 - Storytelling behind the hype by Jelle Annaars cleverwood Look into any marketing blog or book from the last few years, and you're bound to read something about storytelling. Content professional Jelle Annaars will take us beyond the buzzword and all the way back to Aristoteles, explaining hands on how storytelling techniques can make your communications more effective. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/storytellingcleverwood-ja-v2-141212102104-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Look into any marketing blog or book from the last few years, and you&#39;re bound to read something about storytelling. Content professional Jelle Annaars will take us beyond the buzzword and all the way back to Aristoteles, explaining hands on how storytelling techniques can make your communications more effective.
Friday Session #71 - Storytelling behind the hype by Jelle Annaars from Cleverwood Belgium
]]> 783 3 https://cdn.slidesharecdn.com/ss_thumbnails/storytellingcleverwood-ja-v2-141212102104-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Case study: Inspired by Iceland /slideshow/case-study-41341934/41341934 casecleverwoodslideshare-141110034508-conversion-gate01
Case study by Cleverwood: How social media rescued Icelandic tourism after the volcano explosion.]]>
Case study by Cleverwood: How social media rescued Icelandic tourism after the volcano explosion.]]> Mon, 10 Nov 2014 03:45:08 GMT /slideshow/case-study-41341934/41341934 cleverwood@slideshare.net(cleverwood) Case study: Inspired by Iceland cleverwood Case study by Cleverwood: How social media rescued Icelandic tourism after the volcano explosion. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/casecleverwoodslideshare-141110034508-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Case study by Cleverwood: How social media rescued Icelandic tourism after the volcano explosion.
Case study: Inspired by Iceland from Cleverwood Belgium
]]> 846 4 https://cdn.slidesharecdn.com/ss_thumbnails/casecleverwoodslideshare-141110034508-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Friday Session #67: How to Leverage Social Data to Improve Your Digital Marketing Performance! /cleverwood/friday-session-67-how-to-leverage-social-data-to-improve-your-digital-marketing-performance cleverwood-session-socialdata-for-digitalperformance-140707062450-phpapp01
Aleyda Solis hosting our 67th Friday Session to guide us through the power of social data and how to use this data to improve your digital marketing.]]>
Aleyda Solis hosting our 67th Friday Session to guide us through the power of social data and how to use this data to improve your digital marketing.]]> Mon, 07 Jul 2014 06:24:49 GMT /cleverwood/friday-session-67-how-to-leverage-social-data-to-improve-your-digital-marketing-performance cleverwood@slideshare.net(cleverwood) Friday Session #67: How to Leverage Social Data to Improve Your Digital Marketing Performance! cleverwood Aleyda Solis hosting our 67th Friday Session to guide us through the power of social data and how to use this data to improve your digital marketing. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/cleverwood-session-socialdata-for-digitalperformance-140707062450-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Aleyda Solis hosting our 67th Friday Session to guide us through the power of social data and how to use this data to improve your digital marketing.
Friday Session #67: How to Leverage Social Data to Improve Your Digital Marketing Performance! from Cleverwood Belgium
]]> 772 3 https://cdn.slidesharecdn.com/ss_thumbnails/cleverwood-session-socialdata-for-digitalperformance-140707062450-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Comment un rse peut renforcer la performance d’une entreprise : exemple de cleverwood https://fr.slideshare.net/slideshow/comment-un-rse-peut-renforcer-la-performance-dune-entreprise-exemple-de-cleverwood-34756012/34756012 commentunrsepeutrenforcerlaperformanceduneentreprise-exempledecleverwood-140516025358-phpapp01
Olivier Beaujean a partagé lors d'un petit déjeuner organisé par EFE le cas concret de Cleverwood. Il a expliqué en quoi l'utilisation d'un réseau social d'entreprise permet de booster la performance d'une organisation. ]]>
Olivier Beaujean a partagé lors d'un petit déjeuner organisé par EFE le cas concret de Cleverwood. Il a expliqué en quoi l'utilisation d'un réseau social d'entreprise permet de booster la performance d'une organisation. ]]> Fri, 16 May 2014 02:53:58 GMT https://fr.slideshare.net/slideshow/comment-un-rse-peut-renforcer-la-performance-dune-entreprise-exemple-de-cleverwood-34756012/34756012 cleverwood@slideshare.net(cleverwood) Comment un rse peut renforcer la performance d’une entreprise : exemple de cleverwood cleverwood Olivier Beaujean a partagé lors d'un petit déjeuner organisé par EFE le cas concret de Cleverwood. Il a expliqué en quoi l'utilisation d'un réseau social d'entreprise permet de booster la performance d'une organisation. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/commentunrsepeutrenforcerlaperformanceduneentreprise-exempledecleverwood-140516025358-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Olivier Beaujean a partagé lors d&#39;un petit déjeuner organisé par EFE le cas concret de Cleverwood. Il a expliqué en quoi l&#39;utilisation d&#39;un réseau social d&#39;entreprise permet de booster la performance d&#39;une organisation.
from Cleverwood Belgium
]]> 1140 24 https://cdn.slidesharecdn.com/ss_thumbnails/commentunrsepeutrenforcerlaperformanceduneentreprise-exempledecleverwood-140516025358-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Fas 66 social_media_myths /slideshow/fas-66-socialmediamyths/34079411 fas66socialmediamyths-140429082056-phpapp01
]]>
]]> Tue, 29 Apr 2014 08:20:56 GMT /slideshow/fas-66-socialmediamyths/34079411 cleverwood@slideshare.net(cleverwood) Fas 66 social_media_myths cleverwood <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/fas66socialmediamyths-140429082056-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Fas 66 social_media_myths from Cleverwood Belgium
]]> 670 2 https://cdn.slidesharecdn.com/ss_thumbnails/fas66socialmediamyths-140429082056-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Friday Session #64: Key Recipes For Killer Infographics /slideshow/cleverwood-frida-session-64-key-recipes-for-killer-infographics/32729743 fas64keyrecipesforkillerinfographics-140325160557-phpapp02
A slidedeck presented at the 64th Cleverwood Friday Session. Feel free to visit our website for various other courses in digital media http://www.cleverwood.be/learning-hub ]]>
A slidedeck presented at the 64th Cleverwood Friday Session. Feel free to visit our website for various other courses in digital media http://www.cleverwood.be/learning-hub ]]> Tue, 25 Mar 2014 16:05:57 GMT /slideshow/cleverwood-frida-session-64-key-recipes-for-killer-infographics/32729743 cleverwood@slideshare.net(cleverwood) Friday Session #64: Key Recipes For Killer Infographics cleverwood A slidedeck presented at the 64th Cleverwood Friday Session. Feel free to visit our website for various other courses in digital media http://www.cleverwood.be/learning-hub <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/fas64keyrecipesforkillerinfographics-140325160557-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A slidedeck presented at the 64th Cleverwood Friday Session. Feel free to visit our website for various other courses in digital media http://www.cleverwood.be/learning-hub
Friday Session #64: Key Recipes For Killer Infographics from Cleverwood Belgium
]]> 1730 5 https://cdn.slidesharecdn.com/ss_thumbnails/fas64keyrecipesforkillerinfographics-140325160557-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Pecha kucha pinterest_for_fashion_retail /slideshow/pecha-kucha-pinterestforfashionretail/32132983 pechakuchapinterestforfashionretail-140310112956-phpapp01
A 20 slides Pecha Kucha presentation as presented to Comeos to show the power of Pinterest for Fashion Retail.]]>
A 20 slides Pecha Kucha presentation as presented to Comeos to show the power of Pinterest for Fashion Retail.]]> Mon, 10 Mar 2014 11:29:56 GMT /slideshow/pecha-kucha-pinterestforfashionretail/32132983 cleverwood@slideshare.net(cleverwood) Pecha kucha pinterest_for_fashion_retail cleverwood A 20 slides Pecha Kucha presentation as presented to Comeos to show the power of Pinterest for Fashion Retail. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/pechakuchapinterestforfashionretail-140310112956-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A 20 slides Pecha Kucha presentation as presented to Comeos to show the power of Pinterest for Fashion Retail.
Pecha kucha pinterest_for_fashion_retail from Cleverwood Belgium
]]> 780 4 https://cdn.slidesharecdn.com/ss_thumbnails/pechakuchapinterestforfashionretail-140310112956-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Friday Session #63: Monitoring, Managing or Customer Service /slideshow/cleverwood-friday-session-63/32024612 fas20130221monitoringtools-140307015014-phpapp02
How to choose the right social media tool for your business? The world of monitoring tools is complex and varied. During our FAS #63, Cleverwood consultant Kim Recour introduced us to the most interesting tools, complete with valuable examples and simulated tests.]]>
How to choose the right social media tool for your business? The world of monitoring tools is complex and varied. During our FAS #63, Cleverwood consultant Kim Recour introduced us to the most interesting tools, complete with valuable examples and simulated tests.]]> Fri, 07 Mar 2014 01:50:14 GMT /slideshow/cleverwood-friday-session-63/32024612 cleverwood@slideshare.net(cleverwood) Friday Session #63: Monitoring, Managing or Customer Service cleverwood How to choose the right social media tool for your business? The world of monitoring tools is complex and varied. During our FAS #63, Cleverwood consultant Kim Recour introduced us to the most interesting tools, complete with valuable examples and simulated tests. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/fas20130221monitoringtools-140307015014-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> How to choose the right social media tool for your business? The world of monitoring tools is complex and varied. During our FAS #63, Cleverwood consultant Kim Recour introduced us to the most interesting tools, complete with valuable examples and simulated tests.
Friday Session #63: Monitoring, Managing or Customer Service from Cleverwood Belgium
]]> 849 4 https://cdn.slidesharecdn.com/ss_thumbnails/fas20130221monitoringtools-140307015014-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Friday Session #59: The Freaky Friday of a Community Manager /cleverwood/fas-20130913-friday13th fas20130913friday13th-130919032526-phpapp01
Our consultants Kim Recour and Christelle Deliens prepared some unlucky cases where Community Managers faced unforeseen developments, avoidable mistakes and unfavorable coincidences. ]]>
Our consultants Kim Recour and Christelle Deliens prepared some unlucky cases where Community Managers faced unforeseen developments, avoidable mistakes and unfavorable coincidences. ]]> Thu, 19 Sep 2013 03:25:26 GMT /cleverwood/fas-20130913-friday13th cleverwood@slideshare.net(cleverwood) Friday Session #59: The Freaky Friday of a Community Manager cleverwood Our consultants Kim Recour and Christelle Deliens prepared some unlucky cases where Community Managers faced unforeseen developments, avoidable mistakes and unfavorable coincidences. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/fas20130913friday13th-130919032526-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Our consultants Kim Recour and Christelle Deliens prepared some unlucky cases where Community Managers faced unforeseen developments, avoidable mistakes and unfavorable coincidences.
Friday Session #59: The Freaky Friday of a Community Manager from Cleverwood Belgium
]]> 1331 4 https://cdn.slidesharecdn.com/ss_thumbnails/fas20130913friday13th-130919032526-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Friday Session #58: Shake up your multi-channel strategy /slideshow/fas-20130823-shake-up-your-multichannel-strategy/25744900 fas20130823shakeupyourmulti-channelstrategy-130830035655-phpapp02
Cleverwood's 58th Friday Session aimed to share knowledge with our network consultants. Strategist Derek D'Ursel covering the basics of online multi-channel marketing. ]]>
Cleverwood's 58th Friday Session aimed to share knowledge with our network consultants. Strategist Derek D'Ursel covering the basics of online multi-channel marketing. ]]> Fri, 30 Aug 2013 03:56:55 GMT /slideshow/fas-20130823-shake-up-your-multichannel-strategy/25744900 cleverwood@slideshare.net(cleverwood) Friday Session #58: Shake up your multi-channel strategy cleverwood Cleverwood's 58th Friday Session aimed to share knowledge with our network consultants. Strategist Derek D'Ursel covering the basics of online multi-channel marketing. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/fas20130823shakeupyourmulti-channelstrategy-130830035655-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Cleverwood&#39;s 58th Friday Session aimed to share knowledge with our network consultants. Strategist Derek D&#39;Ursel covering the basics of online multi-channel marketing.
Friday Session #58: Shake up your multi-channel strategy from Cleverwood Belgium
]]> 688 2 https://cdn.slidesharecdn.com/ss_thumbnails/fas20130823shakeupyourmulti-channelstrategy-130830035655-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Cleverwood Trends Session 8: Who's the King? Content, context or community? How important content is for Choqoa. /slideshow/final-version-presentationcontent/23194702 finalversionpresentationcontent-130619081449-phpapp02
Choqoa shared their passion for chocolates and explained why content is important for them during our Cleverwood Trends Session 8: Who's the King? Content, context or community?]]>
Choqoa shared their passion for chocolates and explained why content is important for them during our Cleverwood Trends Session 8: Who's the King? Content, context or community?]]> Wed, 19 Jun 2013 08:14:48 GMT /slideshow/final-version-presentationcontent/23194702 cleverwood@slideshare.net(cleverwood) Cleverwood Trends Session 8: Who's the King? Content, context or community? How important content is for Choqoa. cleverwood Choqoa shared their passion for chocolates and explained why content is important for them during our Cleverwood Trends Session 8: Who's the King? Content, context or community? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/finalversionpresentationcontent-130619081449-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Choqoa shared their passion for chocolates and explained why content is important for them during our Cleverwood Trends Session 8: Who&#39;s the King? Content, context or community?
Cleverwood Trends Session 8: Who's the King? Content, context or community? How important content is for Choqoa. from Cleverwood Belgium
]]> 724 2 https://cdn.slidesharecdn.com/ss_thumbnails/finalversionpresentationcontent-130619081449-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Cleverwood Trends Session 8: Who's the King? Content, context or community? How KBC uses the community /cleverwood/final-version-presentationcommunity finalversionpresentationcommunity-130619081336-phpapp02
KBC presented their 'Gap in the Market' case (Het Gat in de Markt) on our Cleverwood Trends Session 8: Who's the King? Content, context or community? Nice that KBC won gold on this year's Cannes Lions ]]>
KBC presented their 'Gap in the Market' case (Het Gat in de Markt) on our Cleverwood Trends Session 8: Who's the King? Content, context or community? Nice that KBC won gold on this year's Cannes Lions ]]> Wed, 19 Jun 2013 08:13:35 GMT /cleverwood/final-version-presentationcommunity cleverwood@slideshare.net(cleverwood) Cleverwood Trends Session 8: Who's the King? Content, context or community? How KBC uses the community cleverwood KBC presented their 'Gap in the Market' case (Het Gat in de Markt) on our Cleverwood Trends Session 8: Who's the King? Content, context or community? Nice that KBC won gold on this year's Cannes Lions <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/finalversionpresentationcommunity-130619081336-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> KBC presented their &#39;Gap in the Market&#39; case (Het Gat in de Markt) on our Cleverwood Trends Session 8: Who&#39;s the King? Content, context or community? Nice that KBC won gold on this year&#39;s Cannes Lions
Cleverwood Trends Session 8: Who's the King? Content, context or community? How KBC uses the community from Cleverwood Belgium
]]> 1191 2 https://cdn.slidesharecdn.com/ss_thumbnails/finalversionpresentationcommunity-130619081336-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Shoppersday 2013 /slideshow/shoppersday-2013-17864050/17864050 shoppersday-2013-130329110340-phpapp02
Our presentation for Shoppersday 2013, one of the leading events when it comes to retail in Belgium.]]>
Our presentation for Shoppersday 2013, one of the leading events when it comes to retail in Belgium.]]> Fri, 29 Mar 2013 11:03:40 GMT /slideshow/shoppersday-2013-17864050/17864050 cleverwood@slideshare.net(cleverwood) Shoppersday 2013 cleverwood Our presentation for Shoppersday 2013, one of the leading events when it comes to retail in Belgium. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/shoppersday-2013-130329110340-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Our presentation for Shoppersday 2013, one of the leading events when it comes to retail in Belgium.
Shoppersday 2013 from Cleverwood Belgium
]]> 777 4 https://cdn.slidesharecdn.com/ss_thumbnails/shoppersday-2013-130329110340-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Friday Session #53: The Business Behind Food Blogging /slideshow/fs-cookanista-16808622/16808622 fscookanista-130227095829-phpapp01
Thanks to the social amplification, strong blogs get noticed much easier and much faster than before, which helped reviving the blogosphere. Bloggers attract readers with good content, personal opinion, criticism and full transparency. That is why brands consider bloggers more reliable than journalists. Brands become more interested in the engaged audiences of strong blogs which offer them numerous business opportunities.]]>
Thanks to the social amplification, strong blogs get noticed much easier and much faster than before, which helped reviving the blogosphere. Bloggers attract readers with good content, personal opinion, criticism and full transparency. That is why brands consider bloggers more reliable than journalists. Brands become more interested in the engaged audiences of strong blogs which offer them numerous business opportunities.]]> Wed, 27 Feb 2013 09:58:29 GMT /slideshow/fs-cookanista-16808622/16808622 cleverwood@slideshare.net(cleverwood) Friday Session #53: The Business Behind Food Blogging cleverwood Thanks to the social amplification, strong blogs get noticed much easier and much faster than before, which helped reviving the blogosphere. Bloggers attract readers with good content, personal opinion, criticism and full transparency. That is why brands consider bloggers more reliable than journalists. Brands become more interested in the engaged audiences of strong blogs which offer them numerous business opportunities. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/fscookanista-130227095829-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Thanks to the social amplification, strong blogs get noticed much easier and much faster than before, which helped reviving the blogosphere. Bloggers attract readers with good content, personal opinion, criticism and full transparency. That is why brands consider bloggers more reliable than journalists. Brands become more interested in the engaged audiences of strong blogs which offer them numerous business opportunities.
Friday Session #53: The Business Behind Food Blogging from Cleverwood Belgium
]]> 871 5 https://cdn.slidesharecdn.com/ss_thumbnails/fscookanista-130227095829-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Blanc http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Friday Session #52: Translating complex media briefings into media plans /slideshow/friday-session-52-translating-complex-media-briefings-into-media-plans/16233535 fas2013012552mediabriefing-130129025849-phpapp02
Answering a briefing often feels like trying to solve a puzzling case or cracking a code. It's a complex science mixing number crunching, logic, creativity, but also sociology, anthropology, epistemology. Philippe Deltenre presents the methodology he's using to adress complex briefings and big pitches: from briefing to storyline, from storyline to KPIs, from KPIs to execution plan. ]]>
Answering a briefing often feels like trying to solve a puzzling case or cracking a code. It's a complex science mixing number crunching, logic, creativity, but also sociology, anthropology, epistemology. Philippe Deltenre presents the methodology he's using to adress complex briefings and big pitches: from briefing to storyline, from storyline to KPIs, from KPIs to execution plan. ]]> Tue, 29 Jan 2013 02:58:48 GMT /slideshow/friday-session-52-translating-complex-media-briefings-into-media-plans/16233535 cleverwood@slideshare.net(cleverwood) Friday Session #52: Translating complex media briefings into media plans cleverwood Answering a briefing often feels like trying to solve a puzzling case or cracking a code. It's a complex science mixing number crunching, logic, creativity, but also sociology, anthropology, epistemology. Philippe Deltenre presents the methodology he's using to adress complex briefings and big pitches: from briefing to storyline, from storyline to KPIs, from KPIs to execution plan. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/fas2013012552mediabriefing-130129025849-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Answering a briefing often feels like trying to solve a puzzling case or cracking a code. It&#39;s a complex science mixing number crunching, logic, creativity, but also sociology, anthropology, epistemology. Philippe Deltenre presents the methodology he&#39;s using to adress complex briefings and big pitches: from briefing to storyline, from storyline to KPIs, from KPIs to execution plan.
Friday Session #52: Translating complex media briefings into media plans from Cleverwood Belgium
]]> 377 3 https://cdn.slidesharecdn.com/ss_thumbnails/fas2013012552mediabriefing-130129025849-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds document White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Friday Session #50 : The Future is SoLoMo /slideshow/friday-session-50-the-future-is-solomo/15534371 fassolomo-121207070121-phpapp01
This presentation is an introduction to SoLoMo, which is a term to describe a significant change in consumer behavior and marketing opportunities. The social mobile local concept supports the theory that only relevant and meaningful content makes sense to specific users who are at a specifc time on  a specific location. In order to be able to deliver these marketing messages, it's necesaary to understand how exactly this works, and what technologies and mechanisms are behind it. It moves the consumer even further down the scale of empowerment, allowing them to be active online at almost any time or location, while connecting them in real time to their social graph, their network, peer opinions and advice.   The implications for marketers are dramatic, in terms of targeting, data, measurement and pure disruptive power.]]>
This presentation is an introduction to SoLoMo, which is a term to describe a significant change in consumer behavior and marketing opportunities. The social mobile local concept supports the theory that only relevant and meaningful content makes sense to specific users who are at a specifc time on  a specific location. In order to be able to deliver these marketing messages, it's necesaary to understand how exactly this works, and what technologies and mechanisms are behind it. It moves the consumer even further down the scale of empowerment, allowing them to be active online at almost any time or location, while connecting them in real time to their social graph, their network, peer opinions and advice.   The implications for marketers are dramatic, in terms of targeting, data, measurement and pure disruptive power.]]> Fri, 07 Dec 2012 07:01:21 GMT /slideshow/friday-session-50-the-future-is-solomo/15534371 cleverwood@slideshare.net(cleverwood) Friday Session #50 : The Future is SoLoMo cleverwood This presentation is an introduction to SoLoMo, which is a term to describe a significant change in consumer behavior and marketing opportunities. The social mobile local concept supports the theory that only relevant and meaningful content makes sense to specific users who are at a specifc time on  a specific location. In order to be able to deliver these marketing messages, it's necesaary to understand how exactly this works, and what technologies and mechanisms are behind it. It moves the consumer even further down the scale of empowerment, allowing them to be active online at almost any time or location, while connecting them in real time to their social graph, their network, peer opinions and advice.   The implications for marketers are dramatic, in terms of targeting, data, measurement and pure disruptive power. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/fassolomo-121207070121-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This presentation is an introduction to SoLoMo, which is a term to describe a significant change in consumer behavior and marketing opportunities. The social mobile local concept supports the theory that only relevant and meaningful content makes sense to specific users who are at a specifc time on  a specific location. In order to be able to deliver these marketing messages, it&#39;s necesaary to understand how exactly this works, and what technologies and mechanisms are behind it. It moves the consumer even further down the scale of empowerment, allowing them to be active online at almost any time or location, while connecting them in real time to their social graph, their network, peer opinions and advice.   The implications for marketers are dramatic, in terms of targeting, data, measurement and pure disruptive power.
Friday Session #50 : The Future is SoLoMo from Cleverwood Belgium
]]> 553 2 https://cdn.slidesharecdn.com/ss_thumbnails/fassolomo-121207070121-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-cleverwood-48x48.jpg?cb=1522805343 Cleverwood is now part of ACT* Group : www.actstar.com. Cleverwood helps you to connect and communicate with your customers by using the power of new media. Creating awareness about your product or service, and getting through the information clutter on the web can be a daunting task. Through our expertise in existing and emerging new media communications channels, we’ll select a combinations of those which will deliver the best value to you - and to your final customers. www.cleverwood.be https://cdn.slidesharecdn.com/ss_thumbnails/actstar-retail-session-thefutureofretail-151007143231-lva1-app6891-thumbnail.jpg?width=320&height=320&fit=bounds cleverwood/act-retail-session-1-the-future-of-retail ACT* Retail Session #1... https://cdn.slidesharecdn.com/ss_thumbnails/fas-newsjacking-150629094402-lva1-app6891-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/fas-newsjacking/49950378 Friday Session #75: Th... https://cdn.slidesharecdn.com/ss_thumbnails/testimonial6yearsnoemailatcleverwood-elia-150330094144-conversion-gate01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/testimonial-6-years-noemail-at-cleverwood-elia/46451844 Testimonial 6 years no...