際際滷shows by User: colgoni / http://www.slideshare.net/images/logo.gif 際際滷shows by User: colgoni / Fri, 17 Oct 2014 11:28:12 GMT 際際滷Share feed for 際際滷shows by User: colgoni Branding Basics for Libraries /slideshow/branding-basics-40405251/40405251 onbranding-141017112812-conversion-gate02
An Ad/Lib project. http://adlib.info 際際滷deck used for Library UX: Strategic Branding and Identity Development Webinar via Library Journal. These slides cover: "what is a brand", "why is branding important", "what does the branding process look like". This general overview was then followed up in the webinar by two specific branding examples, one from Edmonton Public Library, and the other from Richland Library. The notes (see below) include the script I spoke from during the webinar. http://lj.libraryjournal.com/2014/09/webcasts/library-ux-strategic-branding-and-identity-development-lead-the-change/]]>
An Ad/Lib project. http://adlib.info 際際滷deck used for Library UX: Strategic Branding and Identity Development Webinar via Library Journal. These slides cover: "what is a brand", "why is branding important", "what does the branding process look like". This general overview was then followed up in the webinar by two specific branding examples, one from Edmonton Public Library, and the other from Richland Library. The notes (see below) include the script I spoke from during the webinar. http://lj.libraryjournal.com/2014/09/webcasts/library-ux-strategic-branding-and-identity-development-lead-the-change/]]> Fri, 17 Oct 2014 11:28:12 GMT /slideshow/branding-basics-40405251/40405251 colgoni@slideshare.net(colgoni) Branding Basics for Libraries colgoni An Ad/Lib project. http://adlib.info 際際滷deck used for Library UX: Strategic Branding and Identity Development Webinar via Library Journal. These slides cover: "what is a brand", "why is branding important", "what does the branding process look like". This general overview was then followed up in the webinar by two specific branding examples, one from Edmonton Public Library, and the other from Richland Library. The notes (see below) include the script I spoke from during the webinar. http://lj.libraryjournal.com/2014/09/webcasts/library-ux-strategic-branding-and-identity-development-lead-the-change/ <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/onbranding-141017112812-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> An Ad/Lib project. http://adlib.info 際際滷deck used for Library UX: Strategic Branding and Identity Development Webinar via Library Journal. These slides cover: &quot;what is a brand&quot;, &quot;why is branding important&quot;, &quot;what does the branding process look like&quot;. This general overview was then followed up in the webinar by two specific branding examples, one from Edmonton Public Library, and the other from Richland Library. The notes (see below) include the script I spoke from during the webinar. http://lj.libraryjournal.com/2014/09/webcasts/library-ux-strategic-branding-and-identity-development-lead-the-change/
Branding Basics for Libraries from Andrew Colgoni
]]> 1701 3 https://cdn.slidesharecdn.com/ss_thumbnails/onbranding-141017112812-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-colgoni-48x48.jpg?cb=1525196408 I have been employed in the academic library sector for over five years, specializing in information literacy instruction and library services. I am an instructor in the Integrated Science program at McMaster University, where I co-lead the Science Literacy component. I am a graduate of the Master of Library and Information Science program at the University of Western Ontario, with a background in animal behaviour science from the University of Guelph and the University of Toronto. Another interest of mine is design, and to that end I created Ad/Lib (http://adlib.info), a website for sharing design, marketing and branding in libraries. http://andrew.colgoni.me