際際滷shows by User: cpollittiu / http://www.slideshare.net/images/logo.gif 際際滷shows by User: cpollittiu / Wed, 14 Nov 2018 16:29:40 GMT 際際滷Share feed for 際際滷shows by User: cpollittiu How the Auto Industry Uses Artificial Intelligence to Eliminate Paid Media Waste /slideshow/how-the-auto-industry-uses-artificial-intelligence-to-eliminate-paid-media-waste/123005861 finalnilforoush-pollitt-amrpresentationoct24-181114162940
Presented at the J.D. Power Automotive Marketing Roundtable - How is the automotive industry eliminating paid media waste and scaling content distribution? The technology, strategy, unique pricing model and lessons learned will be shared by inPowered, a leading programmatic content amplification platform.]]>
Presented at the J.D. Power Automotive Marketing Roundtable - How is the automotive industry eliminating paid media waste and scaling content distribution? The technology, strategy, unique pricing model and lessons learned will be shared by inPowered, a leading programmatic content amplification platform.]]> Wed, 14 Nov 2018 16:29:40 GMT /slideshow/how-the-auto-industry-uses-artificial-intelligence-to-eliminate-paid-media-waste/123005861 cpollittiu@slideshare.net(cpollittiu) How the Auto Industry Uses Artificial Intelligence to Eliminate Paid Media Waste cpollittiu Presented at the J.D. Power Automotive Marketing Roundtable - How is the automotive industry eliminating paid media waste and scaling content distribution? The technology, strategy, unique pricing model and lessons learned will be shared by inPowered, a leading programmatic content amplification platform. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/finalnilforoush-pollitt-amrpresentationoct24-181114162940-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presented at the J.D. Power Automotive Marketing Roundtable - How is the automotive industry eliminating paid media waste and scaling content distribution? The technology, strategy, unique pricing model and lessons learned will be shared by inPowered, a leading programmatic content amplification platform.
How the Auto Industry Uses Artificial Intelligence to Eliminate Paid Media Waste from Chad Pollitt
]]> 1232 4 https://cdn.slidesharecdn.com/ss_thumbnails/finalnilforoush-pollitt-amrpresentationoct24-181114162940-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 How AI Introduces Cost Per Engagement to Native Advertising /slideshow/how-ai-introduces-cost-per-engagement-to-native-advertising/100782506 howaiintroducescostperengagementtonativeadvertising-180605202349
To achieve this level of scale requires technology that can reside over dozens of programmatic networks. By themselves, each programmatic native network will struggle to get the scale needed to use AI to change pricing into dCPE. Heres how it works.]]>
To achieve this level of scale requires technology that can reside over dozens of programmatic networks. By themselves, each programmatic native network will struggle to get the scale needed to use AI to change pricing into dCPE. Heres how it works.]]> Tue, 05 Jun 2018 20:23:49 GMT /slideshow/how-ai-introduces-cost-per-engagement-to-native-advertising/100782506 cpollittiu@slideshare.net(cpollittiu) How AI Introduces Cost Per Engagement to Native Advertising cpollittiu To achieve this level of scale requires technology that can reside over dozens of programmatic networks. By themselves, each programmatic native network will struggle to get the scale needed to use AI to change pricing into dCPE. Heres how it works. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/howaiintroducescostperengagementtonativeadvertising-180605202349-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> To achieve this level of scale requires technology that can reside over dozens of programmatic networks. By themselves, each programmatic native network will struggle to get the scale needed to use AI to change pricing into dCPE. Heres how it works.
How AI Introduces Cost Per Engagement to Native Advertising from Chad Pollitt
]]> 1160 3 https://cdn.slidesharecdn.com/ss_thumbnails/howaiintroducescostperengagementtonativeadvertising-180605202349-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 How AI Eliminates CPC/CPM in Programmatic Native Advertising /cpollittiu/how-ai-eliminates-cpccpm-in-programmatic-native-advertising howitworks-180605201948
AI is most impactful when it has very big structured and/or unstructured data to access. The more data it has the better and faster it learns. Even though almost all the programmatic native advertising platforms charge based on impressions or clicks, its possible to use an AI layer to move into a cost per engagement (CPE) model with pricing that dynamically drops lower over time (dCPE). ]]>
AI is most impactful when it has very big structured and/or unstructured data to access. The more data it has the better and faster it learns. Even though almost all the programmatic native advertising platforms charge based on impressions or clicks, its possible to use an AI layer to move into a cost per engagement (CPE) model with pricing that dynamically drops lower over time (dCPE). ]]> Tue, 05 Jun 2018 20:19:48 GMT /cpollittiu/how-ai-eliminates-cpccpm-in-programmatic-native-advertising cpollittiu@slideshare.net(cpollittiu) How AI Eliminates CPC/CPM in Programmatic Native Advertising cpollittiu AI is most impactful when it has very big structured and/or unstructured data to access. The more data it has the better and faster it learns. Even though almost all the programmatic native advertising platforms charge based on impressions or clicks, its possible to use an AI layer to move into a cost per engagement (CPE) model with pricing that dynamically drops lower over time (dCPE). <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/howitworks-180605201948-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> AI is most impactful when it has very big structured and/or unstructured data to access. The more data it has the better and faster it learns. Even though almost all the programmatic native advertising platforms charge based on impressions or clicks, its possible to use an AI layer to move into a cost per engagement (CPE) model with pricing that dynamically drops lower over time (dCPE).
How AI Eliminates CPC/CPM in Programmatic Native Advertising from Chad Pollitt
]]> 1057 4 https://cdn.slidesharecdn.com/ss_thumbnails/howitworks-180605201948-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Breaking Down the 2018 Global Native Advertising Technology Landscape /slideshow/breaking-down-the-2018-global-native-advertising-technology-landscape/95969133 contentmarketingconference2018pollittfinal-180504163909
This presentation takes a deep look into the 402 native advertising technology companies and their 25 categories. From influencer advertising to virtual reality, no stone is unturned.]]>
This presentation takes a deep look into the 402 native advertising technology companies and their 25 categories. From influencer advertising to virtual reality, no stone is unturned.]]> Fri, 04 May 2018 16:39:09 GMT /slideshow/breaking-down-the-2018-global-native-advertising-technology-landscape/95969133 cpollittiu@slideshare.net(cpollittiu) Breaking Down the 2018 Global Native Advertising Technology Landscape cpollittiu This presentation takes a deep look into the 402 native advertising technology companies and their 25 categories. From influencer advertising to virtual reality, no stone is unturned. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/contentmarketingconference2018pollittfinal-180504163909-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This presentation takes a deep look into the 402 native advertising technology companies and their 25 categories. From influencer advertising to virtual reality, no stone is unturned.
Breaking Down the 2018 Global Native Advertising Technology Landscape from Chad Pollitt
]]> 296 5 https://cdn.slidesharecdn.com/ss_thumbnails/contentmarketingconference2018pollittfinal-180504163909-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Innovative Ways to do Highly Successful Paid Content Distribution #CMWorld /slideshow/innovative-ways-to-do-highly-successful-paid-content-distribution-cmworld/79726682 pollittlaursenpresentationfinal-170913133221
*This deck contains GIFs and videos. It must be downloaded and shown in full screen mode for them to work. The era of build it and they will come is over for most verticals and content marketers are feeling the pinch. As a result, brands are beginning to invest heavily in innovative new paid media channels outside last decades PPC and display. The future growth of these channels, in large part, will be powered by content marketers seeking visibility for their top-funnel content. This presentation seeks to educate content marketers on innovative ways to use paid media in order to leverage it as a distribution channel for future success. It will also define and identify todays variations of paid distribution, while exploring recommended budgets required to be successful. In addition, it will map out the paid ad tech ecosystem and deliver actionable tips to maximize both strategic and tactical success. Attendees of this session will leave knowing: -The types of paid media -Why paid media should be an integrated part of most content -marketing programs -How other companies have been innovative and successful using paid media -How to budget for top-funnel paid media -Top tips for success with paid media -The future of paid media]]>
*This deck contains GIFs and videos. It must be downloaded and shown in full screen mode for them to work. The era of build it and they will come is over for most verticals and content marketers are feeling the pinch. As a result, brands are beginning to invest heavily in innovative new paid media channels outside last decades PPC and display. The future growth of these channels, in large part, will be powered by content marketers seeking visibility for their top-funnel content. This presentation seeks to educate content marketers on innovative ways to use paid media in order to leverage it as a distribution channel for future success. It will also define and identify todays variations of paid distribution, while exploring recommended budgets required to be successful. In addition, it will map out the paid ad tech ecosystem and deliver actionable tips to maximize both strategic and tactical success. Attendees of this session will leave knowing: -The types of paid media -Why paid media should be an integrated part of most content -marketing programs -How other companies have been innovative and successful using paid media -How to budget for top-funnel paid media -Top tips for success with paid media -The future of paid media]]> Wed, 13 Sep 2017 13:32:21 GMT /slideshow/innovative-ways-to-do-highly-successful-paid-content-distribution-cmworld/79726682 cpollittiu@slideshare.net(cpollittiu) Innovative Ways to do Highly Successful Paid Content Distribution #CMWorld cpollittiu *This deck contains GIFs and videos. It must be downloaded and shown in full screen mode for them to work. The era of build it and they will come is over for most verticals and content marketers are feeling the pinch. As a result, brands are beginning to invest heavily in innovative new paid media channels outside last decades PPC and display. The future growth of these channels, in large part, will be powered by content marketers seeking visibility for their top-funnel content. This presentation seeks to educate content marketers on innovative ways to use paid media in order to leverage it as a distribution channel for future success. It will also define and identify todays variations of paid distribution, while exploring recommended budgets required to be successful. In addition, it will map out the paid ad tech ecosystem and deliver actionable tips to maximize both strategic and tactical success. Attendees of this session will leave knowing: -The types of paid media -Why paid media should be an integrated part of most content -marketing programs -How other companies have been innovative and successful using paid media -How to budget for top-funnel paid media -Top tips for success with paid media -The future of paid media <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/pollittlaursenpresentationfinal-170913133221-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> *This deck contains GIFs and videos. It must be downloaded and shown in full screen mode for them to work. The era of build it and they will come is over for most verticals and content marketers are feeling the pinch. As a result, brands are beginning to invest heavily in innovative new paid media channels outside last decades PPC and display. The future growth of these channels, in large part, will be powered by content marketers seeking visibility for their top-funnel content. This presentation seeks to educate content marketers on innovative ways to use paid media in order to leverage it as a distribution channel for future success. It will also define and identify todays variations of paid distribution, while exploring recommended budgets required to be successful. In addition, it will map out the paid ad tech ecosystem and deliver actionable tips to maximize both strategic and tactical success. Attendees of this session will leave knowing: -The types of paid media -Why paid media should be an integrated part of most content -marketing programs -How other companies have been innovative and successful using paid media -How to budget for top-funnel paid media -Top tips for success with paid media -The future of paid media
Innovative Ways to do Highly Successful Paid Content Distribution #CMWorld from Chad Pollitt
]]> 2169 6 https://cdn.slidesharecdn.com/ss_thumbnails/pollittlaursenpresentationfinal-170913133221-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Paid and Unpaid Content Promotion and Distribution Methods that Actually Work from #CMWorld /slideshow/paid-and-unpaid-content-promotion-and-distribution-methods-that-actually-work-from-cmworld/65880241 cmwpresentationtemplate2016finalpollitt-160910043626
*This deck is filled with .GIFs. If you want to see them you'll need to download it and view it in presentation mode. The following was presented at Content Marketing World 2016. This presentation features advanced methodologies for content marketers to have successful and measurable campaigns consistently over time, while simultaneously building a lasting and profitable audience. It looks at cutting-edge audience, media, competitor and trend research analysis and ways to grow audience by converging owned, earned and paid media strategically for content promotion. The Internet is a crowded and noisy place for content to stand out in the crowd. And its only getting worse. No longer can most brands solely rely on a build it and they will come strategy to drive the content visibility and engagement they so desire. Attendees will leave knowing: -Why both earned and paid content promotion adoption is on the rise -A proven analysis process for discovering the best earned and paid content promotion channels -Which promotion and distribution channels actually work for top-funnel content -Budget expectations for content promotion and distribution]]>
*This deck is filled with .GIFs. If you want to see them you'll need to download it and view it in presentation mode. The following was presented at Content Marketing World 2016. This presentation features advanced methodologies for content marketers to have successful and measurable campaigns consistently over time, while simultaneously building a lasting and profitable audience. It looks at cutting-edge audience, media, competitor and trend research analysis and ways to grow audience by converging owned, earned and paid media strategically for content promotion. The Internet is a crowded and noisy place for content to stand out in the crowd. And its only getting worse. No longer can most brands solely rely on a build it and they will come strategy to drive the content visibility and engagement they so desire. Attendees will leave knowing: -Why both earned and paid content promotion adoption is on the rise -A proven analysis process for discovering the best earned and paid content promotion channels -Which promotion and distribution channels actually work for top-funnel content -Budget expectations for content promotion and distribution]]> Sat, 10 Sep 2016 04:36:26 GMT /slideshow/paid-and-unpaid-content-promotion-and-distribution-methods-that-actually-work-from-cmworld/65880241 cpollittiu@slideshare.net(cpollittiu) Paid and Unpaid Content Promotion and Distribution Methods that Actually Work from #CMWorld cpollittiu *This deck is filled with .GIFs. If you want to see them you'll need to download it and view it in presentation mode. The following was presented at Content Marketing World 2016. This presentation features advanced methodologies for content marketers to have successful and measurable campaigns consistently over time, while simultaneously building a lasting and profitable audience. It looks at cutting-edge audience, media, competitor and trend research analysis and ways to grow audience by converging owned, earned and paid media strategically for content promotion. The Internet is a crowded and noisy place for content to stand out in the crowd. And its only getting worse. No longer can most brands solely rely on a build it and they will come strategy to drive the content visibility and engagement they so desire. Attendees will leave knowing: -Why both earned and paid content promotion adoption is on the rise -A proven analysis process for discovering the best earned and paid content promotion channels -Which promotion and distribution channels actually work for top-funnel content -Budget expectations for content promotion and distribution <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/cmwpresentationtemplate2016finalpollitt-160910043626-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> *This deck is filled with .GIFs. If you want to see them you&#39;ll need to download it and view it in presentation mode. The following was presented at Content Marketing World 2016. This presentation features advanced methodologies for content marketers to have successful and measurable campaigns consistently over time, while simultaneously building a lasting and profitable audience. It looks at cutting-edge audience, media, competitor and trend research analysis and ways to grow audience by converging owned, earned and paid media strategically for content promotion. The Internet is a crowded and noisy place for content to stand out in the crowd. And its only getting worse. No longer can most brands solely rely on a build it and they will come strategy to drive the content visibility and engagement they so desire. Attendees will leave knowing: -Why both earned and paid content promotion adoption is on the rise -A proven analysis process for discovering the best earned and paid content promotion channels -Which promotion and distribution channels actually work for top-funnel content -Budget expectations for content promotion and distribution
Paid and Unpaid Content Promotion and Distribution Methods that Actually Work from #CMWorld from Chad Pollitt
]]> 1649 6 https://cdn.slidesharecdn.com/ss_thumbnails/cmwpresentationtemplate2016finalpollitt-160910043626-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Examples of 際際滷Share CTAs that Actually Convert /slideshow/examples-of-slideshare-ctas-that-actually-convert/63792630 7examplesofslidesharectasthatactuallyconvert-160706212352
If youre a B2B marketer that hasnt been bit by the 際際滷Share bug yet let me expedite the infection for you. Ill save you the standard sales pitch about its audience, ease of use and features and get straight to the skinny of it 際際滷Share out converts all other social media websites on the planet. And its not even close, either.]]>
If youre a B2B marketer that hasnt been bit by the 際際滷Share bug yet let me expedite the infection for you. Ill save you the standard sales pitch about its audience, ease of use and features and get straight to the skinny of it 際際滷Share out converts all other social media websites on the planet. And its not even close, either.]]> Wed, 06 Jul 2016 21:23:52 GMT /slideshow/examples-of-slideshare-ctas-that-actually-convert/63792630 cpollittiu@slideshare.net(cpollittiu) Examples of 際際滷Share CTAs that Actually Convert cpollittiu If youre a B2B marketer that hasnt been bit by the 際際滷Share bug yet let me expedite the infection for you. Ill save you the standard sales pitch about its audience, ease of use and features and get straight to the skinny of it 際際滷Share out converts all other social media websites on the planet. And its not even close, either. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/7examplesofslidesharectasthatactuallyconvert-160706212352-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> If youre a B2B marketer that hasnt been bit by the 際際滷Share bug yet let me expedite the infection for you. Ill save you the standard sales pitch about its audience, ease of use and features and get straight to the skinny of it 際際滷Share out converts all other social media websites on the planet. And its not even close, either.
Examples of 際際滷Share CTAs that Actually Convert from Chad Pollitt
]]> 10095 6 https://cdn.slidesharecdn.com/ss_thumbnails/7examplesofslidesharectasthatactuallyconvert-160706212352-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The Anatomy of Tomorrow's Content Strategy Today #CCDK16 /slideshow/the-anatomy-of-tomorrows-content-strategy-today-ccdk16/60597288 clevercontent-160407075245
THIS DECK IS FILLED WITH GIFs. TO VIEW THEM YOU MUST DOWNLOAD AND VIEW IN PRESENTATION MODE: http://bit.ly/1XiGbQv Native advertisings place in the macroeconomic landscape of digital content is clear. The pressure for content to align with the buyers journey is being felt on the paid content distribution landscape. Ad blocking software is beginning to impact how marketers are buying digital media, too. Were still in the infancy of what native will eventually become. However, if these trends continue, it could turn out to be the primary content promotion and distribution tactic of marketers everywhere ]]>
THIS DECK IS FILLED WITH GIFs. TO VIEW THEM YOU MUST DOWNLOAD AND VIEW IN PRESENTATION MODE: http://bit.ly/1XiGbQv Native advertisings place in the macroeconomic landscape of digital content is clear. The pressure for content to align with the buyers journey is being felt on the paid content distribution landscape. Ad blocking software is beginning to impact how marketers are buying digital media, too. Were still in the infancy of what native will eventually become. However, if these trends continue, it could turn out to be the primary content promotion and distribution tactic of marketers everywhere ]]> Thu, 07 Apr 2016 07:52:45 GMT /slideshow/the-anatomy-of-tomorrows-content-strategy-today-ccdk16/60597288 cpollittiu@slideshare.net(cpollittiu) The Anatomy of Tomorrow's Content Strategy Today #CCDK16 cpollittiu THIS DECK IS FILLED WITH GIFs. TO VIEW THEM YOU MUST DOWNLOAD AND VIEW IN PRESENTATION MODE: http://bit.ly/1XiGbQv Native advertisings place in the macroeconomic landscape of digital content is clear. The pressure for content to align with the buyers journey is being felt on the paid content distribution landscape. Ad blocking software is beginning to impact how marketers are buying digital media, too. Were still in the infancy of what native will eventually become. However, if these trends continue, it could turn out to be the primary content promotion and distribution tactic of marketers everywhere <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/clevercontent-160407075245-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> THIS DECK IS FILLED WITH GIFs. TO VIEW THEM YOU MUST DOWNLOAD AND VIEW IN PRESENTATION MODE: http://bit.ly/1XiGbQv Native advertisings place in the macroeconomic landscape of digital content is clear. The pressure for content to align with the buyers journey is being felt on the paid content distribution landscape. Ad blocking software is beginning to impact how marketers are buying digital media, too. Were still in the infancy of what native will eventually become. However, if these trends continue, it could turn out to be the primary content promotion and distribution tactic of marketers everywhere
The Anatomy of Tomorrow's Content Strategy Today #CCDK16 from Chad Pollitt
]]> 867 5 https://cdn.slidesharecdn.com/ss_thumbnails/clevercontent-160407075245-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The Macroconomics of Native Advertising /slideshow/the-macroconomics-of-native-advertising/57837013 themacroconomicsofnativeadvertising-160203155924
Native advertisings place in the macroeconomic landscape of digital content is clear. The pressure for content to align with the buyers journey is being felt on the paid content distribution landscape. Were still in the infancy of what native will eventually become. However, if these trends continue, it could turn out to be the primary content promotion and distribution tactic of marketers everywhere. Its at this time when the buyers journey, content production and its paid channels of distribution will be in complete equilibrium and consumers ZMOT will be optimally satisfied by marketers.]]>
Native advertisings place in the macroeconomic landscape of digital content is clear. The pressure for content to align with the buyers journey is being felt on the paid content distribution landscape. Were still in the infancy of what native will eventually become. However, if these trends continue, it could turn out to be the primary content promotion and distribution tactic of marketers everywhere. Its at this time when the buyers journey, content production and its paid channels of distribution will be in complete equilibrium and consumers ZMOT will be optimally satisfied by marketers.]]> Wed, 03 Feb 2016 15:59:24 GMT /slideshow/the-macroconomics-of-native-advertising/57837013 cpollittiu@slideshare.net(cpollittiu) The Macroconomics of Native Advertising cpollittiu Native advertisings place in the macroeconomic landscape of digital content is clear. The pressure for content to align with the buyers journey is being felt on the paid content distribution landscape. Were still in the infancy of what native will eventually become. However, if these trends continue, it could turn out to be the primary content promotion and distribution tactic of marketers everywhere. Its at this time when the buyers journey, content production and its paid channels of distribution will be in complete equilibrium and consumers ZMOT will be optimally satisfied by marketers. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/themacroconomicsofnativeadvertising-160203155924-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Native advertisings place in the macroeconomic landscape of digital content is clear. The pressure for content to align with the buyers journey is being felt on the paid content distribution landscape. Were still in the infancy of what native will eventually become. However, if these trends continue, it could turn out to be the primary content promotion and distribution tactic of marketers everywhere. Its at this time when the buyers journey, content production and its paid channels of distribution will be in complete equilibrium and consumers ZMOT will be optimally satisfied by marketers.
The Macroconomics of Native Advertising from Chad Pollitt
]]> 11406 5 https://cdn.slidesharecdn.com/ss_thumbnails/themacroconomicsofnativeadvertising-160203155924-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Introducing Roust The Newest Social Media Network EVERYONE will Love Including You /slideshow/introducing-roust-the-newest-social-media-network-everyone-will-love-including-you/55993264 roust2-151209213356-lva1-app6892
Roust is the worlds first social media network built for individuals to exclusively share political, religious and civic discourse. Its a community for connecting people to discuss tough topics.]]>
Roust is the worlds first social media network built for individuals to exclusively share political, religious and civic discourse. Its a community for connecting people to discuss tough topics.]]> Wed, 09 Dec 2015 21:33:56 GMT /slideshow/introducing-roust-the-newest-social-media-network-everyone-will-love-including-you/55993264 cpollittiu@slideshare.net(cpollittiu) Introducing Roust The Newest Social Media Network EVERYONE will Love Including You cpollittiu Roust is the worlds first social media network built for individuals to exclusively share political, religious and civic discourse. Its a community for connecting people to discuss tough topics. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/roust2-151209213356-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Roust is the worlds first social media network built for individuals to exclusively share political, religious and civic discourse. Its a community for connecting people to discuss tough topics.
Introducing Roust The Newest Social Media Network EVERYONE will Love Including You from Chad Pollitt
]]> 4134 5 https://cdn.slidesharecdn.com/ss_thumbnails/roust2-151209213356-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Advanced Content Promotion Techniques (Paid & Unpaid) /slideshow/advanced-content-promotion-techniques-paid-unpaid-cmworld/52705165 chadpollittcmwpresentation-150912164159-lva1-app6892
THIS DECK IS FILLED WITH GIFs. TO VIEW THEM YOU MUST DOWNLOAD AND VIEW IN PRESENTATION MODE: http://bit.ly/1K5dEIM This presentation lays a foundation for content marketers to have successful and profitable campaigns in a short amount of time, while simultaneously building a lasting audience. It looks at cutting-edge ways to create scale by converging owned, earned and paid media for content promotion.]]>
THIS DECK IS FILLED WITH GIFs. TO VIEW THEM YOU MUST DOWNLOAD AND VIEW IN PRESENTATION MODE: http://bit.ly/1K5dEIM This presentation lays a foundation for content marketers to have successful and profitable campaigns in a short amount of time, while simultaneously building a lasting audience. It looks at cutting-edge ways to create scale by converging owned, earned and paid media for content promotion.]]> Sat, 12 Sep 2015 16:41:58 GMT /slideshow/advanced-content-promotion-techniques-paid-unpaid-cmworld/52705165 cpollittiu@slideshare.net(cpollittiu) Advanced Content Promotion Techniques (Paid & Unpaid) #CMWorld cpollittiu THIS DECK IS FILLED WITH GIFs. TO VIEW THEM YOU MUST DOWNLOAD AND VIEW IN PRESENTATION MODE: http://bit.ly/1K5dEIM This presentation lays a foundation for content marketers to have successful and profitable campaigns in a short amount of time, while simultaneously building a lasting audience. It looks at cutting-edge ways to create scale by converging owned, earned and paid media for content promotion. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/chadpollittcmwpresentation-150912164159-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> THIS DECK IS FILLED WITH GIFs. TO VIEW THEM YOU MUST DOWNLOAD AND VIEW IN PRESENTATION MODE: http://bit.ly/1K5dEIM This presentation lays a foundation for content marketers to have successful and profitable campaigns in a short amount of time, while simultaneously building a lasting audience. It looks at cutting-edge ways to create scale by converging owned, earned and paid media for content promotion.
Advanced Content Promotion Techniques (Paid & Unpaid) #CMWorld from Chad Pollitt
]]> 29474 39 https://cdn.slidesharecdn.com/ss_thumbnails/chadpollittcmwpresentation-150912164159-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The Anatomy of Tomorrows Content Promotion Strategy Today #INBOUND15 /slideshow/the-anatomy-of-tomorrows-content-promotion-strategy-today/52704991 chadpollitt714inbound2015-150912163246-lva1-app6891
THIS DECK IS FILLED WITH GIFs. TO VIEW THEM YOU MUST DOWNLOAD AND VIEW IN PRESENTATION MODE: http://bit.ly/1Ki486u This INBOUND 2015 presentation is essentially a case study of how we used content promotion 2.0 to grow our digital magazine, Relevance.com, from zero subscribers to more than 50K in six months. It gives the backstory as to why we launched a digital magazine (as opposed to just a blog) while getting both strategic and tactical in the takeaways. ]]>
THIS DECK IS FILLED WITH GIFs. TO VIEW THEM YOU MUST DOWNLOAD AND VIEW IN PRESENTATION MODE: http://bit.ly/1Ki486u This INBOUND 2015 presentation is essentially a case study of how we used content promotion 2.0 to grow our digital magazine, Relevance.com, from zero subscribers to more than 50K in six months. It gives the backstory as to why we launched a digital magazine (as opposed to just a blog) while getting both strategic and tactical in the takeaways. ]]> Sat, 12 Sep 2015 16:32:46 GMT /slideshow/the-anatomy-of-tomorrows-content-promotion-strategy-today/52704991 cpollittiu@slideshare.net(cpollittiu) The Anatomy of Tomorrows Content Promotion Strategy Today #INBOUND15 cpollittiu THIS DECK IS FILLED WITH GIFs. TO VIEW THEM YOU MUST DOWNLOAD AND VIEW IN PRESENTATION MODE: http://bit.ly/1Ki486u This INBOUND 2015 presentation is essentially a case study of how we used content promotion 2.0 to grow our digital magazine, Relevance.com, from zero subscribers to more than 50K in six months. It gives the backstory as to why we launched a digital magazine (as opposed to just a blog) while getting both strategic and tactical in the takeaways. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/chadpollitt714inbound2015-150912163246-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> THIS DECK IS FILLED WITH GIFs. TO VIEW THEM YOU MUST DOWNLOAD AND VIEW IN PRESENTATION MODE: http://bit.ly/1Ki486u This INBOUND 2015 presentation is essentially a case study of how we used content promotion 2.0 to grow our digital magazine, Relevance.com, from zero subscribers to more than 50K in six months. It gives the backstory as to why we launched a digital magazine (as opposed to just a blog) while getting both strategic and tactical in the takeaways.
The Anatomy of Tomorrows Content Promotion Strategy Today #INBOUND15 from Chad Pollitt
]]> 2786 10 https://cdn.slidesharecdn.com/ss_thumbnails/chadpollitt714inbound2015-150912163246-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 How Top Ranking Brands Like Moz and HubSpot REALLY Do SEO /slideshow/how-top-ranking-brands-like-moz-and-hubspot-really-do-seo/32728124 how-top-ranking-brands-like-moz-and-hubspot-really-do-seo-140325152206-phpapp01
SEO has come a long way since the late 90s. Algorithm updates and advancements in technology have made it harder and harder for brands to sculpt their search signals in order to gain maximum search engine visibility. This presentation looks at two highly visible brands and explains what they do to drive copious amounts of search traffic. The explanation just might surprise you, too.]]>
SEO has come a long way since the late 90s. Algorithm updates and advancements in technology have made it harder and harder for brands to sculpt their search signals in order to gain maximum search engine visibility. This presentation looks at two highly visible brands and explains what they do to drive copious amounts of search traffic. The explanation just might surprise you, too.]]> Tue, 25 Mar 2014 15:22:06 GMT /slideshow/how-top-ranking-brands-like-moz-and-hubspot-really-do-seo/32728124 cpollittiu@slideshare.net(cpollittiu) How Top Ranking Brands Like Moz and HubSpot REALLY Do SEO cpollittiu SEO has come a long way since the late 90s. Algorithm updates and advancements in technology have made it harder and harder for brands to sculpt their search signals in order to gain maximum search engine visibility. This presentation looks at two highly visible brands and explains what they do to drive copious amounts of search traffic. The explanation just might surprise you, too. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/how-top-ranking-brands-like-moz-and-hubspot-really-do-seo-140325152206-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> SEO has come a long way since the late 90s. Algorithm updates and advancements in technology have made it harder and harder for brands to sculpt their search signals in order to gain maximum search engine visibility. This presentation looks at two highly visible brands and explains what they do to drive copious amounts of search traffic. The explanation just might surprise you, too.
How Top Ranking Brands Like Moz and HubSpot REALLY Do SEO from Chad Pollitt
]]> 47685 10 https://cdn.slidesharecdn.com/ss_thumbnails/how-top-ranking-brands-like-moz-and-hubspot-really-do-seo-140325152206-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 20 Reasons Why You Shouldnt Subscribe To Our Blog /slideshow/20-reasons-why-you-shouldnt-subscribe-to-our-blog/32416096 20reasonsyoushouldunsubscribefrommyblognow-140317155259-phpapp01
Content marketers from around the world are trying to get you to subscribe to their blogs, YouTube channels, Podcasts, etc. Not this marketer. This marketer is doing the complete opposite convincing you to unsubscribe or not subscribe at all. In fact, below are 20 reasons why you shouldnt subscribe to our blog. Its a reverse psychology thing. Not sure if itll work or not, but isnt that what we marketers do? Throw stuff up against a wall to see what sticks? Not really, but Im throwing this one up against the proverbial wall. . . ]]>
Content marketers from around the world are trying to get you to subscribe to their blogs, YouTube channels, Podcasts, etc. Not this marketer. This marketer is doing the complete opposite convincing you to unsubscribe or not subscribe at all. In fact, below are 20 reasons why you shouldnt subscribe to our blog. Its a reverse psychology thing. Not sure if itll work or not, but isnt that what we marketers do? Throw stuff up against a wall to see what sticks? Not really, but Im throwing this one up against the proverbial wall. . . ]]> Mon, 17 Mar 2014 15:52:59 GMT /slideshow/20-reasons-why-you-shouldnt-subscribe-to-our-blog/32416096 cpollittiu@slideshare.net(cpollittiu) 20 Reasons Why You Shouldnt Subscribe To Our Blog cpollittiu Content marketers from around the world are trying to get you to subscribe to their blogs, YouTube channels, Podcasts, etc. Not this marketer. This marketer is doing the complete opposite convincing you to unsubscribe or not subscribe at all. In fact, below are 20 reasons why you shouldnt subscribe to our blog. Its a reverse psychology thing. Not sure if itll work or not, but isnt that what we marketers do? Throw stuff up against a wall to see what sticks? Not really, but Im throwing this one up against the proverbial wall. . . <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/20reasonsyoushouldunsubscribefrommyblognow-140317155259-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Content marketers from around the world are trying to get you to subscribe to their blogs, YouTube channels, Podcasts, etc. Not this marketer. This marketer is doing the complete opposite convincing you to unsubscribe or not subscribe at all. In fact, below are 20 reasons why you shouldnt subscribe to our blog. Its a reverse psychology thing. Not sure if itll work or not, but isnt that what we marketers do? Throw stuff up against a wall to see what sticks? Not really, but Im throwing this one up against the proverbial wall. . .
20 Reasons Why You Shouldnt Subscribe To Our Blog from Chad Pollitt
]]> 1364 5 https://cdn.slidesharecdn.com/ss_thumbnails/20reasonsyoushouldunsubscribefrommyblognow-140317155259-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 7 Examples of 際際滷Share CTAs that Actually Convert! /slideshow/cta-slides/31632658 ctaslides-140225124625-phpapp01
If youre a B2B marketer that hasnt been bit by the 際際滷Share bug yet let me expedite the infection for you. Ill save you the standard sales pitch about its audience, ease of use and features and get straight to the skinny of it 際際滷Share out converts all other social media websites on the planet. And its not even close, either. ]]>
If youre a B2B marketer that hasnt been bit by the 際際滷Share bug yet let me expedite the infection for you. Ill save you the standard sales pitch about its audience, ease of use and features and get straight to the skinny of it 際際滷Share out converts all other social media websites on the planet. And its not even close, either. ]]> Tue, 25 Feb 2014 12:46:25 GMT /slideshow/cta-slides/31632658 cpollittiu@slideshare.net(cpollittiu) 7 Examples of 際際滷Share CTAs that Actually Convert! cpollittiu If youre a B2B marketer that hasnt been bit by the 際際滷Share bug yet let me expedite the infection for you. Ill save you the standard sales pitch about its audience, ease of use and features and get straight to the skinny of it 際際滷Share out converts all other social media websites on the planet. And its not even close, either. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ctaslides-140225124625-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> If youre a B2B marketer that hasnt been bit by the 際際滷Share bug yet let me expedite the infection for you. Ill save you the standard sales pitch about its audience, ease of use and features and get straight to the skinny of it 際際滷Share out converts all other social media websites on the planet. And its not even close, either.
7 Examples of 際際滷Share CTAs that Actually Convert! from Chad Pollitt
]]> 9649 6 https://cdn.slidesharecdn.com/ss_thumbnails/ctaslides-140225124625-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Matt Cutts Google Zombie Guest Blogging Apocalypse [MOVIE POSTER] /slideshow/matt-cutts-google-zombie-guest-blogging/31554865 zombiemattcuttsmovieposter-high-res-140223215823-phpapp02
If Matt Cutts says its spam, its spam. Whether SEOs agree with his latest proclamation or not doesnt matter. Google holds all the cards and will always do whats going to benefit its stakeholders the most. Whether we like it or not, SEOs are not Googles stakeholders. ]]>
If Matt Cutts says its spam, its spam. Whether SEOs agree with his latest proclamation or not doesnt matter. Google holds all the cards and will always do whats going to benefit its stakeholders the most. Whether we like it or not, SEOs are not Googles stakeholders. ]]> Sun, 23 Feb 2014 21:58:23 GMT /slideshow/matt-cutts-google-zombie-guest-blogging/31554865 cpollittiu@slideshare.net(cpollittiu) Matt Cutts Google Zombie Guest Blogging Apocalypse [MOVIE POSTER] cpollittiu If Matt Cutts says its spam, its spam. Whether SEOs agree with his latest proclamation or not doesnt matter. Google holds all the cards and will always do whats going to benefit its stakeholders the most. Whether we like it or not, SEOs are not Googles stakeholders. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/zombiemattcuttsmovieposter-high-res-140223215823-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> If Matt Cutts says its spam, its spam. Whether SEOs agree with his latest proclamation or not doesnt matter. Google holds all the cards and will always do whats going to benefit its stakeholders the most. Whether we like it or not, SEOs are not Googles stakeholders.
Matt Cutts Google Zombie Guest Blogging Apocalypse [MOVIE POSTER] from Chad Pollitt
]]> 2083 4 https://cdn.slidesharecdn.com/ss_thumbnails/zombiemattcuttsmovieposter-high-res-140223215823-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds document White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Embracing Digital Personas /slideshow/embracing-digital-personas/26981102 personasfinalpdf-131008095618-phpapp02
This presentation was featured at the Masters of Business Online conference in Indianapolis by Chad Pollitt. It examines some of the differences and similarities between traditional and digital persona development while exploring persona targeting from 1955 to the present day. In addition, the presentation looks at how technology and Big Data have impacted marketers as they decide who they will want to market to and how. Takeaways include: - Digital personas are not developed the same way as traditional offline personas. - Digital personas must account for online channels, attributes, behaviors, buyer journeys and devices. - Big Data + Personas = Context Marketing - The goal of context marketing is to get as close to one-to-one marketing as possible.]]>
This presentation was featured at the Masters of Business Online conference in Indianapolis by Chad Pollitt. It examines some of the differences and similarities between traditional and digital persona development while exploring persona targeting from 1955 to the present day. In addition, the presentation looks at how technology and Big Data have impacted marketers as they decide who they will want to market to and how. Takeaways include: - Digital personas are not developed the same way as traditional offline personas. - Digital personas must account for online channels, attributes, behaviors, buyer journeys and devices. - Big Data + Personas = Context Marketing - The goal of context marketing is to get as close to one-to-one marketing as possible.]]> Tue, 08 Oct 2013 09:56:18 GMT /slideshow/embracing-digital-personas/26981102 cpollittiu@slideshare.net(cpollittiu) Embracing Digital Personas cpollittiu This presentation was featured at the Masters of Business Online conference in Indianapolis by Chad Pollitt. It examines some of the differences and similarities between traditional and digital persona development while exploring persona targeting from 1955 to the present day. In addition, the presentation looks at how technology and Big Data have impacted marketers as they decide who they will want to market to and how. Takeaways include: - Digital personas are not developed the same way as traditional offline personas. - Digital personas must account for online channels, attributes, behaviors, buyer journeys and devices. - Big Data + Personas = Context Marketing - The goal of context marketing is to get as close to one-to-one marketing as possible. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/personasfinalpdf-131008095618-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This presentation was featured at the Masters of Business Online conference in Indianapolis by Chad Pollitt. It examines some of the differences and similarities between traditional and digital persona development while exploring persona targeting from 1955 to the present day. In addition, the presentation looks at how technology and Big Data have impacted marketers as they decide who they will want to market to and how. Takeaways include: - Digital personas are not developed the same way as traditional offline personas. - Digital personas must account for online channels, attributes, behaviors, buyer journeys and devices. - Big Data + Personas = Context Marketing - The goal of context marketing is to get as close to one-to-one marketing as possible.
Embracing Digital Personas from Chad Pollitt
]]> 21316 7 https://cdn.slidesharecdn.com/ss_thumbnails/personasfinalpdf-131008095618-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 I Only Stopped by for Your TOFU - Go Inbound 2013 /slideshow/go-inbound-2013/22929190 go-inbound-2013-130613113402-phpapp02
Generating Traffic and Leads from ALL Inbound Channels. ]]>
Generating Traffic and Leads from ALL Inbound Channels. ]]> Thu, 13 Jun 2013 11:34:02 GMT /slideshow/go-inbound-2013/22929190 cpollittiu@slideshare.net(cpollittiu) I Only Stopped by for Your TOFU - Go Inbound 2013 cpollittiu Generating Traffic and Leads from ALL Inbound Channels. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/go-inbound-2013-130613113402-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Generating Traffic and Leads from ALL Inbound Channels.
I Only Stopped by for Your TOFU - Go Inbound 2013 from Chad Pollitt
]]> 2372 4 https://cdn.slidesharecdn.com/ss_thumbnails/go-inbound-2013-130613113402-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Aligning Online Content with the Sales Funnel /cpollittiu/aligning-online-content-with-the-sales-funnel dr-identifyingt-m-b-130311093302-phpapp01
This presentation takes a deep dive into how to use online content to identify where someone likely resides in your sales funnel, if at all. In addition, it creates a road map for strategically creating lead nurturing campaigns. ]]>
This presentation takes a deep dive into how to use online content to identify where someone likely resides in your sales funnel, if at all. In addition, it creates a road map for strategically creating lead nurturing campaigns. ]]> Mon, 11 Mar 2013 09:33:02 GMT /cpollittiu/aligning-online-content-with-the-sales-funnel cpollittiu@slideshare.net(cpollittiu) Aligning Online Content with the Sales Funnel cpollittiu This presentation takes a deep dive into how to use online content to identify where someone likely resides in your sales funnel, if at all. In addition, it creates a road map for strategically creating lead nurturing campaigns. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/dr-identifyingt-m-b-130311093302-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This presentation takes a deep dive into how to use online content to identify where someone likely resides in your sales funnel, if at all. In addition, it creates a road map for strategically creating lead nurturing campaigns.
Aligning Online Content with the Sales Funnel from Chad Pollitt
]]> 965 2 https://cdn.slidesharecdn.com/ss_thumbnails/dr-identifyingt-m-b-130311093302-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Rethinking SEO - Facts, Figures & Data /slideshow/rethinking-seo-facts-figures-data/16058773 rethinkingseo-presentation-revised-130118103931-phpapp01
This presentation is an exploration of SEO's past, present and potential future. It also shows that to win at search today requires winning on the other channels first.]]>
This presentation is an exploration of SEO's past, present and potential future. It also shows that to win at search today requires winning on the other channels first.]]> Fri, 18 Jan 2013 10:39:31 GMT /slideshow/rethinking-seo-facts-figures-data/16058773 cpollittiu@slideshare.net(cpollittiu) Rethinking SEO - Facts, Figures & Data cpollittiu This presentation is an exploration of SEO's past, present and potential future. It also shows that to win at search today requires winning on the other channels first. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/rethinkingseo-presentation-revised-130118103931-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This presentation is an exploration of SEO&#39;s past, present and potential future. It also shows that to win at search today requires winning on the other channels first.
Rethinking SEO - Facts, Figures & Data from Chad Pollitt
]]> 1416 3 https://cdn.slidesharecdn.com/ss_thumbnails/rethinkingseo-presentation-revised-130118103931-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-cpollittiu-48x48.jpg?cb=1722604707 Chad Pollitt, a decorated Veteran of Operation Iraqi Freedom and former US Army Commander, is a Co-founder of Relevance, the only online publication dedicated to content promotion, news and insights. Hes also an Adjunct Professor of Digital Marketing at the Indiana University Kelley School of Business and Adjunct Instructor of Content Marketing at the Rutgers Business School. A member of a Forbes Top 100 list, Chad authored "The Native Advertising Manifesto," "The Content Promotion Manifesto" and "51 Things Your Mother Taught You About Inbound Marketing." He is a regular contributor to industry media outlets, including the Huffington Post, Guardian ... www.chadpollitt.com https://cdn.slidesharecdn.com/ss_thumbnails/finalnilforoush-pollitt-amrpresentationoct24-181114162940-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/how-the-auto-industry-uses-artificial-intelligence-to-eliminate-paid-media-waste/123005861 How the Auto Industry ... https://cdn.slidesharecdn.com/ss_thumbnails/howaiintroducescostperengagementtonativeadvertising-180605202349-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/how-ai-introduces-cost-per-engagement-to-native-advertising/100782506 How AI Introduces Cost... https://cdn.slidesharecdn.com/ss_thumbnails/howitworks-180605201948-thumbnail.jpg?width=320&height=320&fit=bounds cpollittiu/how-ai-eliminates-cpccpm-in-programmatic-native-advertising How AI Eliminates CPC/...