ºÝºÝߣshows by User: craigelimeliah / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: craigelimeliah / Thu, 09 Feb 2012 08:32:42 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: craigelimeliah RAPPATHON: HACKING FOR CHANGE /slideshow/rappathon-hacking-for-change/11498633 smwrappathonoverview2-120209083245-phpapp01
FIRST RAPPATHON: HACKING FOR CHANGE Exploring new collaboration methods]]>
FIRST RAPPATHON: HACKING FOR CHANGE Exploring new collaboration methods]]> Thu, 09 Feb 2012 08:32:42 GMT /slideshow/rappathon-hacking-for-change/11498633 craigelimeliah@slideshare.net(craigelimeliah) RAPPATHON: HACKING FOR CHANGE craigelimeliah FIRST RAPPATHON: HACKING FOR CHANGE Exploring new collaboration methods <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/smwrappathonoverview2-120209083245-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> FIRST RAPPATHON: HACKING FOR CHANGE Exploring new collaboration methods
RAPPATHON: HACKING FOR CHANGE from VML
]]> 276 2 https://cdn.slidesharecdn.com/ss_thumbnails/smwrappathonoverview2-120209083245-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-craigelimeliah-48x48.jpg?cb=1538750262 "Design is not just what it looks like and feels like. Design is how it works." - Steve Jobs Craig is obsessed with "how it works". There’s a phenomenon unfolding in the field of media, one that is twofold and partially out of our hands. As consumers have grown callused to the old-fashioned forms of advertising, they propose a challenge to the minds behind content. However, this trial is an opportunity to push the limits of what we perceive to be advertising, calling creativity to the forefront of the process with innovation at the heart of the operation. Agencies now must think beyond selling—they need to engage, and do so strategically. Craig Elimeliah is one of those pioneers that...