際際滷shows by User: craiggalyon / http://www.slideshare.net/images/logo.gif 際際滷shows by User: craiggalyon / Tue, 24 Mar 2015 15:02:59 GMT 際際滷Share feed for 際際滷shows by User: craiggalyon Pro Level Tips for Retargeting | SMX East | October 2013 /slideshow/pro-level-tips-for-retargeting-smx-east-october-2013/46236912 galyoncraig-proleveltipsforsucceedingatretargeting2-150324150259-conversion-gate01
RLSA is the application of Retargeting audiences to traditional search campaigns, which if you think about it, is the bridge between two very powerful forms of targeting. In search marketing, you know a great deal about the intent of your audience based on the context of their search. What has been lacking, however, is insight into who that person really is. On the other hand, well-segmented retargeting audiences have immeasurable amounts of demographic and psychographic information, but like any display advertising, lack the known intent that you get from keywords in a search engine. Combining these two can lead to some extremely efficient campaigns, improve the experiences between people and advertisers, and even open up new opportunities that might otherwise be too cost prohibitive.]]>
RLSA is the application of Retargeting audiences to traditional search campaigns, which if you think about it, is the bridge between two very powerful forms of targeting. In search marketing, you know a great deal about the intent of your audience based on the context of their search. What has been lacking, however, is insight into who that person really is. On the other hand, well-segmented retargeting audiences have immeasurable amounts of demographic and psychographic information, but like any display advertising, lack the known intent that you get from keywords in a search engine. Combining these two can lead to some extremely efficient campaigns, improve the experiences between people and advertisers, and even open up new opportunities that might otherwise be too cost prohibitive.]]> Tue, 24 Mar 2015 15:02:59 GMT /slideshow/pro-level-tips-for-retargeting-smx-east-october-2013/46236912 craiggalyon@slideshare.net(craiggalyon) Pro Level Tips for Retargeting | SMX East | October 2013 craiggalyon RLSA is the application of Retargeting audiences to traditional search campaigns, which if you think about it, is the bridge between two very powerful forms of targeting. In search marketing, you know a great deal about the intent of your audience based on the context of their search. What has been lacking, however, is insight into who that person really is. On the other hand, well-segmented retargeting audiences have immeasurable amounts of demographic and psychographic information, but like any display advertising, lack the known intent that you get from keywords in a search engine. Combining these two can lead to some extremely efficient campaigns, improve the experiences between people and advertisers, and even open up new opportunities that might otherwise be too cost prohibitive. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/galyoncraig-proleveltipsforsucceedingatretargeting2-150324150259-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> RLSA is the application of Retargeting audiences to traditional search campaigns, which if you think about it, is the bridge between two very powerful forms of targeting. In search marketing, you know a great deal about the intent of your audience based on the context of their search. What has been lacking, however, is insight into who that person really is. On the other hand, well-segmented retargeting audiences have immeasurable amounts of demographic and psychographic information, but like any display advertising, lack the known intent that you get from keywords in a search engine. Combining these two can lead to some extremely efficient campaigns, improve the experiences between people and advertisers, and even open up new opportunities that might otherwise be too cost prohibitive.
Pro Level Tips for Retargeting | SMX East | October 2013 from Craig Galyon
]]> 323 1 https://cdn.slidesharecdn.com/ss_thumbnails/galyoncraig-proleveltipsforsucceedingatretargeting2-150324150259-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Optimize Your Analytics to Measure Success | PDXDMC | June 2013 /slideshow/optimize-your-analytics-to-measure-success-pdxdmc-june-2013/46236722 swellpath-pdxdmc-0613-150324145734-conversion-gate01
In a shared presentation with Craig Galyon, Adam Ware, and Ashley Stuart. Learn how analytics can improve your digital efforts, from custom reports to advanced filters. Better understand your organic performance, learn from social signals, and get a grasp on attribution to properly value each channel.]]>
In a shared presentation with Craig Galyon, Adam Ware, and Ashley Stuart. Learn how analytics can improve your digital efforts, from custom reports to advanced filters. Better understand your organic performance, learn from social signals, and get a grasp on attribution to properly value each channel.]]> Tue, 24 Mar 2015 14:57:34 GMT /slideshow/optimize-your-analytics-to-measure-success-pdxdmc-june-2013/46236722 craiggalyon@slideshare.net(craiggalyon) Optimize Your Analytics to Measure Success | PDXDMC | June 2013 craiggalyon In a shared presentation with Craig Galyon, Adam Ware, and Ashley Stuart. Learn how analytics can improve your digital efforts, from custom reports to advanced filters. Better understand your organic performance, learn from social signals, and get a grasp on attribution to properly value each channel. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/swellpath-pdxdmc-0613-150324145734-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> In a shared presentation with Craig Galyon, Adam Ware, and Ashley Stuart. Learn how analytics can improve your digital efforts, from custom reports to advanced filters. Better understand your organic performance, learn from social signals, and get a grasp on attribution to properly value each channel.
Optimize Your Analytics to Measure Success | PDXDMC | June 2013 from Craig Galyon
]]> 323 1 https://cdn.slidesharecdn.com/ss_thumbnails/swellpath-pdxdmc-0613-150324145734-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Bridge the PPC SEO Gap | SEMpdx | March 2015 /slideshow/bridge-the-ppc-seo-gap-sempdx-march-2015/45678226 bridgethegap-sempdxmarch2015-150310162810-conversion-gate01
A Holistic Look at Search Marketing. PPC and SEO experts work in the same search results, but are often viewed as entirely different channels. In this highly competitive landscape, it can sometimes be the most difficult to find a common ground. Join Craig Galyon as he discusses tactics and tools for evaluating overall search effectiveness. Re-purpose common organic tools to improve your PPC campaigns, and explore how paid campaigns can answer the tough SEO questions.]]>
A Holistic Look at Search Marketing. PPC and SEO experts work in the same search results, but are often viewed as entirely different channels. In this highly competitive landscape, it can sometimes be the most difficult to find a common ground. Join Craig Galyon as he discusses tactics and tools for evaluating overall search effectiveness. Re-purpose common organic tools to improve your PPC campaigns, and explore how paid campaigns can answer the tough SEO questions.]]> Tue, 10 Mar 2015 16:28:10 GMT /slideshow/bridge-the-ppc-seo-gap-sempdx-march-2015/45678226 craiggalyon@slideshare.net(craiggalyon) Bridge the PPC SEO Gap | SEMpdx | March 2015 craiggalyon A Holistic Look at Search Marketing. PPC and SEO experts work in the same search results, but are often viewed as entirely different channels. In this highly competitive landscape, it can sometimes be the most difficult to find a common ground. Join Craig Galyon as he discusses tactics and tools for evaluating overall search effectiveness. Re-purpose common organic tools to improve your PPC campaigns, and explore how paid campaigns can answer the tough SEO questions. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/bridgethegap-sempdxmarch2015-150310162810-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A Holistic Look at Search Marketing. PPC and SEO experts work in the same search results, but are often viewed as entirely different channels. In this highly competitive landscape, it can sometimes be the most difficult to find a common ground. Join Craig Galyon as he discusses tactics and tools for evaluating overall search effectiveness. Re-purpose common organic tools to improve your PPC campaigns, and explore how paid campaigns can answer the tough SEO questions.
Bridge the PPC SEO Gap | SEMpdx | March 2015 from Craig Galyon
]]> 534 1 https://cdn.slidesharecdn.com/ss_thumbnails/bridgethegap-sempdxmarch2015-150310162810-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-craiggalyon-48x48.jpg?cb=1564676693 As Digital Media Team Manager, I lead a team of talented and innovative PPC and Media Specialists. I am responsible for continually pushing our already best-in-class service for clients, and pushing our best-in-class team to continually develop their experience and skill set. My role includes formalizing process, managing team capacity, overseeing account strategies, assisting sales and acting as the face of the PPC and Media department. www.swellpath.com/ https://cdn.slidesharecdn.com/ss_thumbnails/galyoncraig-proleveltipsforsucceedingatretargeting2-150324150259-conversion-gate01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/pro-level-tips-for-retargeting-smx-east-october-2013/46236912 Pro Level Tips for Ret... https://cdn.slidesharecdn.com/ss_thumbnails/swellpath-pdxdmc-0613-150324145734-conversion-gate01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/optimize-your-analytics-to-measure-success-pdxdmc-june-2013/46236722 Optimize Your Analytic... https://cdn.slidesharecdn.com/ss_thumbnails/bridgethegap-sempdxmarch2015-150310162810-conversion-gate01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/bridge-the-ppc-seo-gap-sempdx-march-2015/45678226 Bridge the PPC SEO Gap...