ºÝºÝߣshows by User: crestodina / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: crestodina / Thu, 01 Feb 2024 12:22:11 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: crestodina How Videos Appear in Google Over Time (screenshots) /slideshow/how-videos-appear-in-google-over-time-screenshots/266033324 videosinserps-orbitmedia-240201122212-24fbc3a8
Screenshots of Google search results pages (SERPs) showing just how the appearance of videos has changed...]]>

Screenshots of Google search results pages (SERPs) showing just how the appearance of videos has changed...]]>
Thu, 01 Feb 2024 12:22:11 GMT /slideshow/how-videos-appear-in-google-over-time-screenshots/266033324 crestodina@slideshare.net(crestodina) How Videos Appear in Google Over Time (screenshots) crestodina Screenshots of Google search results pages (SERPs) showing just how the appearance of videos has changed... <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/videosinserps-orbitmedia-240201122212-24fbc3a8-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Screenshots of Google search results pages (SERPs) showing just how the appearance of videos has changed...
How Videos Appear in Google Over Time (screenshots) from Andy Crestodina
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Google gets more visual: 7 Years of SERPs /slideshow/google-gets-more-visual-7-years-of-serps/266033167 googlegetsmorevisual7yearsofserps-240201121421-e14d6fd6
Screenshots of historic Google SERPs (search engine results pages)]]>

Screenshots of historic Google SERPs (search engine results pages)]]>
Thu, 01 Feb 2024 12:14:21 GMT /slideshow/google-gets-more-visual-7-years-of-serps/266033167 crestodina@slideshare.net(crestodina) Google gets more visual: 7 Years of SERPs crestodina Screenshots of historic Google SERPs (search engine results pages) <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/googlegetsmorevisual7yearsofserps-240201121421-e14d6fd6-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Screenshots of historic Google SERPs (search engine results pages)
Google gets more visual: 7 Years of SERPs from Andy Crestodina
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Advanced Content Marketing & SEO: How to Publish More and Rank Higher /slideshow/advanced-content-marketing-seo-how-to-publish-more-and-rank-higher/72463808 delegationrepurposing-170222152529
The art of delegation, collaboration and repurposing. These are advanced content marketing tactics for search engine optimization (SEO) for people who want to publish more content and rank higher in search. Learn how to... • Turn your sent mail into high ranking articles • Delegate repeatable tasks to virtual assistants • Update older content for higher rankings and more traffic • Support the URLs that need it most with targeted links in roundup contributions Recommended for bloggers and marketers with 5+ years of experience, or anyone who wants to level up their content marketing and SEO skills.]]>

The art of delegation, collaboration and repurposing. These are advanced content marketing tactics for search engine optimization (SEO) for people who want to publish more content and rank higher in search. Learn how to... • Turn your sent mail into high ranking articles • Delegate repeatable tasks to virtual assistants • Update older content for higher rankings and more traffic • Support the URLs that need it most with targeted links in roundup contributions Recommended for bloggers and marketers with 5+ years of experience, or anyone who wants to level up their content marketing and SEO skills.]]>
Wed, 22 Feb 2017 15:25:29 GMT /slideshow/advanced-content-marketing-seo-how-to-publish-more-and-rank-higher/72463808 crestodina@slideshare.net(crestodina) Advanced Content Marketing & SEO: How to Publish More and Rank Higher crestodina The art of delegation, collaboration and repurposing. These are advanced content marketing tactics for search engine optimization (SEO) for people who want to publish more content and rank higher in search. Learn how to... • Turn your sent mail into high ranking articles • Delegate repeatable tasks to virtual assistants • Update older content for higher rankings and more traffic • Support the URLs that need it most with targeted links in roundup contributions Recommended for bloggers and marketers with 5+ years of experience, or anyone who wants to level up their content marketing and SEO skills. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/delegationrepurposing-170222152529-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The art of delegation, collaboration and repurposing. These are advanced content marketing tactics for search engine optimization (SEO) for people who want to publish more content and rank higher in search. Learn how to... • Turn your sent mail into high ranking articles • Delegate repeatable tasks to virtual assistants • Update older content for higher rankings and more traffic • Support the URLs that need it most with targeted links in roundup contributions Recommended for bloggers and marketers with 5+ years of experience, or anyone who wants to level up their content marketing and SEO skills.
Advanced Content Marketing & SEO: How to Publish More and Rank Higher from Andy Crestodina
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Content Jam 2016: Connecting the Dots /slideshow/content-jam-2016-connecting-the-dots/64713366 contentjamcrestodina-160804213835
It started in 2001, but it didn't start all that well. In 2002, I made about $900. Today we are a 38-person $5 million company. Here's how content marketing got us there, and how to make it work for you. Presented by Andy Crestodina at Content Jam in Chicago, Aug 2016.]]>

It started in 2001, but it didn't start all that well. In 2002, I made about $900. Today we are a 38-person $5 million company. Here's how content marketing got us there, and how to make it work for you. Presented by Andy Crestodina at Content Jam in Chicago, Aug 2016.]]>
Thu, 04 Aug 2016 21:38:35 GMT /slideshow/content-jam-2016-connecting-the-dots/64713366 crestodina@slideshare.net(crestodina) Content Jam 2016: Connecting the Dots crestodina It started in 2001, but it didn't start all that well. In 2002, I made about $900. Today we are a 38-person $5 million company. Here's how content marketing got us there, and how to make it work for you. Presented by Andy Crestodina at Content Jam in Chicago, Aug 2016. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/contentjamcrestodina-160804213835-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> It started in 2001, but it didn&#39;t start all that well. In 2002, I made about $900. Today we are a 38-person $5 million company. Here&#39;s how content marketing got us there, and how to make it work for you. Presented by Andy Crestodina at Content Jam in Chicago, Aug 2016.
Content Jam 2016: Connecting the Dots from Andy Crestodina
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The Why and How of Content Marketing /slideshow/the-why-and-how-of-content-marketing-57717743/57717743 contentstrategy-160201043828
You’ve heard about content marketing. Maybe you’re already investing in it. But have you taken the first critical step that can make all the difference to your success? This session answers the top questions and addresses the top objections: • What’s content marketing? Why invest in content? • What topics does your audience really care about? • What if we’re not writers? We don’t have time to create marketing content This session puts marketing in a fresh context, showing how everyone in a sales or leadership role is already a content marketer although many don’t even know it yet. This session is ideal for the marketers and business leaders responsible for driving growth within your organization, regardless of the size of your marketing department or budget.]]>

You’ve heard about content marketing. Maybe you’re already investing in it. But have you taken the first critical step that can make all the difference to your success? This session answers the top questions and addresses the top objections: • What’s content marketing? Why invest in content? • What topics does your audience really care about? • What if we’re not writers? We don’t have time to create marketing content This session puts marketing in a fresh context, showing how everyone in a sales or leadership role is already a content marketer although many don’t even know it yet. This session is ideal for the marketers and business leaders responsible for driving growth within your organization, regardless of the size of your marketing department or budget.]]>
Mon, 01 Feb 2016 04:38:28 GMT /slideshow/the-why-and-how-of-content-marketing-57717743/57717743 crestodina@slideshare.net(crestodina) The Why and How of Content Marketing crestodina You’ve heard about content marketing. Maybe you’re already investing in it. But have you taken the first critical step that can make all the difference to your success? This session answers the top questions and addresses the top objections: • What’s content marketing? Why invest in content? • What topics does your audience really care about? • What if we’re not writers? We don’t have time to create marketing content This session puts marketing in a fresh context, showing how everyone in a sales or leadership role is already a content marketer although many don’t even know it yet. This session is ideal for the marketers and business leaders responsible for driving growth within your organization, regardless of the size of your marketing department or budget. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/contentstrategy-160201043828-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> You’ve heard about content marketing. Maybe you’re already investing in it. But have you taken the first critical step that can make all the difference to your success? This session answers the top questions and addresses the top objections: • What’s content marketing? Why invest in content? • What topics does your audience really care about? • What if we’re not writers? We don’t have time to create marketing content This session puts marketing in a fresh context, showing how everyone in a sales or leadership role is already a content marketer although many don’t even know it yet. This session is ideal for the marketers and business leaders responsible for driving growth within your organization, regardless of the size of your marketing department or budget.
The Why and How of Content Marketing from Andy Crestodina
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Brain Science and Web Marketing /slideshow/brain-science-and-web-marketing/57717490 brainscienceandmarketing-160201042337
Brain science and web marketing go together. And anyone can learn how to do it. In this presentation, we’ll review the neuromarketing research, case studies and web marketing tactics that work with natural, human behavioral tendencies. • Herds, halos and the science of social proof • Context, contrast and color • Fear, loss and scarcity • Eye tracking, color and visual prominence • Writing copy for busy minds We'll reveal secrets of the brain, behavior and marketing on the web. If there are humans in your target audience, this presentation is for you. The ideal attendee has 2+ years of digital marketing experience. Space is limited. Register before your competition does. Learn the secrets of the brain, behavior and marketing. We’ll break down the marketing tactics that work with natural human tendencies. If there are humans in your target audience, this presentation is for you. ]]>

Brain science and web marketing go together. And anyone can learn how to do it. In this presentation, we’ll review the neuromarketing research, case studies and web marketing tactics that work with natural, human behavioral tendencies. • Herds, halos and the science of social proof • Context, contrast and color • Fear, loss and scarcity • Eye tracking, color and visual prominence • Writing copy for busy minds We'll reveal secrets of the brain, behavior and marketing on the web. If there are humans in your target audience, this presentation is for you. The ideal attendee has 2+ years of digital marketing experience. Space is limited. Register before your competition does. Learn the secrets of the brain, behavior and marketing. We’ll break down the marketing tactics that work with natural human tendencies. If there are humans in your target audience, this presentation is for you. ]]>
Mon, 01 Feb 2016 04:23:37 GMT /slideshow/brain-science-and-web-marketing/57717490 crestodina@slideshare.net(crestodina) Brain Science and Web Marketing crestodina Brain science and web marketing go together. And anyone can learn how to do it. In this presentation, we’ll review the neuromarketing research, case studies and web marketing tactics that work with natural, human behavioral tendencies. • Herds, halos and the science of social proof • Context, contrast and color • Fear, loss and scarcity • Eye tracking, color and visual prominence • Writing copy for busy minds We'll reveal secrets of the brain, behavior and marketing on the web. If there are humans in your target audience, this presentation is for you. The ideal attendee has 2+ years of digital marketing experience. Space is limited. Register before your competition does. Learn the secrets of the brain, behavior and marketing. We’ll break down the marketing tactics that work with natural human tendencies. If there are humans in your target audience, this presentation is for you. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/brainscienceandmarketing-160201042337-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Brain science and web marketing go together. And anyone can learn how to do it. In this presentation, we’ll review the neuromarketing research, case studies and web marketing tactics that work with natural, human behavioral tendencies. • Herds, halos and the science of social proof • Context, contrast and color • Fear, loss and scarcity • Eye tracking, color and visual prominence • Writing copy for busy minds We&#39;ll reveal secrets of the brain, behavior and marketing on the web. If there are humans in your target audience, this presentation is for you. The ideal attendee has 2+ years of digital marketing experience. Space is limited. Register before your competition does. Learn the secrets of the brain, behavior and marketing. We’ll break down the marketing tactics that work with natural human tendencies. If there are humans in your target audience, this presentation is for you.
Brain Science and Web Marketing from Andy Crestodina
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Semantic SEO and the Future of Search (Wine & Web 53) /slideshow/semanitc-seo-and-the-future-of-search-wine-web-53/57561194 wwseoin2016-160127145045
Here are 5 Ways to Adapt Your Content for 2016. These are the most important actions you can take to make sure that your marketing is aligned with the future of SEO. • How to target topics, not just phrases (Semantic Search) • How to incorporate natural language into your content (Voice Search) • How to make visitors happy in ways that make Google happy (User Interaction Signals) This presentation includes the step-by-step process for each of the specific actions that will future-proof your search engine rankings.]]>

Here are 5 Ways to Adapt Your Content for 2016. These are the most important actions you can take to make sure that your marketing is aligned with the future of SEO. • How to target topics, not just phrases (Semantic Search) • How to incorporate natural language into your content (Voice Search) • How to make visitors happy in ways that make Google happy (User Interaction Signals) This presentation includes the step-by-step process for each of the specific actions that will future-proof your search engine rankings.]]>
Wed, 27 Jan 2016 14:50:45 GMT /slideshow/semanitc-seo-and-the-future-of-search-wine-web-53/57561194 crestodina@slideshare.net(crestodina) Semantic SEO and the Future of Search (Wine & Web 53) crestodina Here are 5 Ways to Adapt Your Content for 2016. These are the most important actions you can take to make sure that your marketing is aligned with the future of SEO. • How to target topics, not just phrases (Semantic Search) • How to incorporate natural language into your content (Voice Search) • How to make visitors happy in ways that make Google happy (User Interaction Signals) This presentation includes the step-by-step process for each of the specific actions that will future-proof your search engine rankings. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/wwseoin2016-160127145045-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Here are 5 Ways to Adapt Your Content for 2016. These are the most important actions you can take to make sure that your marketing is aligned with the future of SEO. • How to target topics, not just phrases (Semantic Search) • How to incorporate natural language into your content (Voice Search) • How to make visitors happy in ways that make Google happy (User Interaction Signals) This presentation includes the step-by-step process for each of the specific actions that will future-proof your search engine rankings.
Semantic SEO and the Future of Search (Wine & Web 53) from Andy Crestodina
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Writing for Web: 7 Tips for Getting Read and Shared /slideshow/writing-for-web-7-tips-for-getting-read-and-shared/41806938 writingforweb-141120082851-conversion-gate01
How to write for the web, with tips including formatting, images, headlines, words and keyphrases]]>

How to write for the web, with tips including formatting, images, headlines, words and keyphrases]]>
Thu, 20 Nov 2014 08:28:51 GMT /slideshow/writing-for-web-7-tips-for-getting-read-and-shared/41806938 crestodina@slideshare.net(crestodina) Writing for Web: 7 Tips for Getting Read and Shared crestodina How to write for the web, with tips including formatting, images, headlines, words and keyphrases <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/writingforweb-141120082851-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> How to write for the web, with tips including formatting, images, headlines, words and keyphrases
Writing for Web: 7 Tips for Getting Read and Shared from Andy Crestodina
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PCC Event: Analytics for PR Pros /slideshow/pcc-event-analytics-for-pr-pros/39205136 pccpresentation-140917123733-phpapp02
Why should PR people use analytics? Learn which communications initiatives are most effective, traffic patterns, trends and which customer segments are most valuable to your organization. • Common Issues with Basic Setup • Overview of the Most Important Reports • Which sources of traffic and social networks are most effective? • Which topics are connecting with your visitors? • How can you get more value from the same traffic? • How to use digital measurement to enhance influence and impact • Learn the latest methods for digital measurement and sharing comprehensive results • Translate ROI results into corporate objectives support]]>

Why should PR people use analytics? Learn which communications initiatives are most effective, traffic patterns, trends and which customer segments are most valuable to your organization. • Common Issues with Basic Setup • Overview of the Most Important Reports • Which sources of traffic and social networks are most effective? • Which topics are connecting with your visitors? • How can you get more value from the same traffic? • How to use digital measurement to enhance influence and impact • Learn the latest methods for digital measurement and sharing comprehensive results • Translate ROI results into corporate objectives support]]>
Wed, 17 Sep 2014 12:37:33 GMT /slideshow/pcc-event-analytics-for-pr-pros/39205136 crestodina@slideshare.net(crestodina) PCC Event: Analytics for PR Pros crestodina Why should PR people use analytics? Learn which communications initiatives are most effective, traffic patterns, trends and which customer segments are most valuable to your organization. • Common Issues with Basic Setup • Overview of the Most Important Reports • Which sources of traffic and social networks are most effective? • Which topics are connecting with your visitors? • How can you get more value from the same traffic? • How to use digital measurement to enhance influence and impact • Learn the latest methods for digital measurement and sharing comprehensive results • Translate ROI results into corporate objectives support <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/pccpresentation-140917123733-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Why should PR people use analytics? Learn which communications initiatives are most effective, traffic patterns, trends and which customer segments are most valuable to your organization. • Common Issues with Basic Setup • Overview of the Most Important Reports • Which sources of traffic and social networks are most effective? • Which topics are connecting with your visitors? • How can you get more value from the same traffic? • How to use digital measurement to enhance influence and impact • Learn the latest methods for digital measurement and sharing comprehensive results • Translate ROI results into corporate objectives support
PCC Event: Analytics for PR Pros from Andy Crestodina
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October Content Strategy /slideshow/october-content-strategy/26866732 octobercontentstrategy-131004102824-phpapp02
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Fri, 04 Oct 2013 10:28:24 GMT /slideshow/october-content-strategy/26866732 crestodina@slideshare.net(crestodina) October Content Strategy crestodina <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/octobercontentstrategy-131004102824-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
October Content Strategy from Andy Crestodina
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Content Strategy at the Big Ooga! /slideshow/content-strategy-at-the-big-ooga/14588032 bigoogacontentstrategy-121004075713-phpapp01
On Oct 2, 2012, Andy gave this presentation for Big Ooga! at the Catalyst Ranch in Chicago.]]>

On Oct 2, 2012, Andy gave this presentation for Big Ooga! at the Catalyst Ranch in Chicago.]]>
Thu, 04 Oct 2012 07:57:11 GMT /slideshow/content-strategy-at-the-big-ooga/14588032 crestodina@slideshare.net(crestodina) Content Strategy at the Big Ooga! crestodina On Oct 2, 2012, Andy gave this presentation for Big Ooga! at the Catalyst Ranch in Chicago. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/bigoogacontentstrategy-121004075713-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> On Oct 2, 2012, Andy gave this presentation for Big Ooga! at the Catalyst Ranch in Chicago.
Content Strategy at the Big Ooga! from Andy Crestodina
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https://cdn.slidesharecdn.com/profile-photo-crestodina-48x48.jpg?cb=1706789567 Andy Crestodina is a co-founder and the Strategic Director of Orbit Media, an award-winning 38-person web design company in Chicago. Over the past 16 years, Andy has provided web strategy and advice to more than a thousand businesses. As a top-rated speaker at national conferences and as a writer for many of the biggest blogs, Andy has dedicated himself to the teaching of marketing. Andy has written hundreds of articles on content strategy, search engine optimization, social media and Analytics. • Forbes Top 10 Online Marketing Experts to Watch in 2015 • Entrepreneur Magazine Top 50 Marketing Influencer in 2016 • Mentor at 1871, the #1 incubator in the US • Adjunct Professor of Dig... www.orbitmedia.com https://cdn.slidesharecdn.com/ss_thumbnails/videosinserps-orbitmedia-240201122212-24fbc3a8-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/how-videos-appear-in-google-over-time-screenshots/266033324 How Videos Appear in G... https://cdn.slidesharecdn.com/ss_thumbnails/googlegetsmorevisual7yearsofserps-240201121421-e14d6fd6-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/google-gets-more-visual-7-years-of-serps/266033167 Google gets more visua... https://cdn.slidesharecdn.com/ss_thumbnails/delegationrepurposing-170222152529-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/advanced-content-marketing-seo-how-to-publish-more-and-rank-higher/72463808 Advanced Content Marke...