際際滷shows by User: cris234 / http://www.slideshare.net/images/logo.gif 際際滷shows by User: cris234 / Mon, 11 Sep 2017 10:02:57 GMT 際際滷Share feed for 際際滷shows by User: cris234 Stories worth sharing /slideshow/stories-worth-sharing/79632307 storiesworthsharing-170911100257
Presented by Sandra Horlings and Astrid Manden-Benneker - How To Create Powerful Brand Stories - 2017 Medinge Autumn Meeting, Oslo, Norway]]>

Presented by Sandra Horlings and Astrid Manden-Benneker - How To Create Powerful Brand Stories - 2017 Medinge Autumn Meeting, Oslo, Norway]]>
Mon, 11 Sep 2017 10:02:57 GMT /slideshow/stories-worth-sharing/79632307 cris234@slideshare.net(cris234) Stories worth sharing cris234 Presented by Sandra Horlings and Astrid Manden-Benneker - How To Create Powerful Brand Stories - 2017 Medinge Autumn Meeting, Oslo, Norway <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/storiesworthsharing-170911100257-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presented by Sandra Horlings and Astrid Manden-Benneker - How To Create Powerful Brand Stories - 2017 Medinge Autumn Meeting, Oslo, Norway
Stories worth sharing from Cristian Saracco, Ph.D.
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Purpose, truth and autenticity /slideshow/purpose-truth-and-autenticity/79632257 purposetruthautenticity-170911100136
Presented during How To Create Powerful Brand Stories - 2017 Medinge Autumn Meeting, Oslo, Norway]]>

Presented during How To Create Powerful Brand Stories - 2017 Medinge Autumn Meeting, Oslo, Norway]]>
Mon, 11 Sep 2017 10:01:36 GMT /slideshow/purpose-truth-and-autenticity/79632257 cris234@slideshare.net(cris234) Purpose, truth and autenticity cris234 Presented during How To Create Powerful Brand Stories - 2017 Medinge Autumn Meeting, Oslo, Norway <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/purposetruthautenticity-170911100136-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presented during How To Create Powerful Brand Stories - 2017 Medinge Autumn Meeting, Oslo, Norway
Purpose, truth and autenticity from Cristian Saracco, Ph.D.
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Political Conscience and Authentisity /slideshow/political-conscience-and-authentisity/79632251 brandspolitics-170911100122
Presented by Peter Brown - How To Create Powerful Brand Stories - 2017 Medinge Autumn Meeting, Oslo, Norway]]>

Presented by Peter Brown - How To Create Powerful Brand Stories - 2017 Medinge Autumn Meeting, Oslo, Norway]]>
Mon, 11 Sep 2017 10:01:22 GMT /slideshow/political-conscience-and-authentisity/79632251 cris234@slideshare.net(cris234) Political Conscience and Authentisity cris234 Presented by Peter Brown - How To Create Powerful Brand Stories - 2017 Medinge Autumn Meeting, Oslo, Norway <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/brandspolitics-170911100122-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presented by Peter Brown - How To Create Powerful Brand Stories - 2017 Medinge Autumn Meeting, Oslo, Norway
Political Conscience and Authentisity from Cristian Saracco, Ph.D.
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III Foro aebrand | 17.06.2015 en Madrid https://es.slideshare.net/slideshow/iii-foro-aebrand-17062015-en-madrid/48043677 iiiforo-aebrand-150512114132-lva1-app6891
Bajo el lema Nuevos retos, nuevos roles", aebrand organiza su III Foro. ste tratar叩 sobre los cambios que se han producido y se est叩n produciendo en las empresas y la forma en que ellos est叩n influyendo en la gesti坦n de las marcas generando as鱈 nuevas oportunidades.]]>

Bajo el lema Nuevos retos, nuevos roles", aebrand organiza su III Foro. ste tratar叩 sobre los cambios que se han producido y se est叩n produciendo en las empresas y la forma en que ellos est叩n influyendo en la gesti坦n de las marcas generando as鱈 nuevas oportunidades.]]>
Tue, 12 May 2015 11:41:31 GMT https://es.slideshare.net/slideshow/iii-foro-aebrand-17062015-en-madrid/48043677 cris234@slideshare.net(cris234) III Foro aebrand | 17.06.2015 en Madrid cris234 Bajo el lema Nuevos retos, nuevos roles", aebrand organiza su III Foro. ste tratar叩 sobre los cambios que se han producido y se est叩n produciendo en las empresas y la forma en que ellos est叩n influyendo en la gesti坦n de las marcas generando as鱈 nuevas oportunidades. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/iiiforo-aebrand-150512114132-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Bajo el lema Nuevos retos, nuevos roles&quot;, aebrand organiza su III Foro. ste tratar叩 sobre los cambios que se han producido y se est叩n produciendo en las empresas y la forma en que ellos est叩n influyendo en la gesti坦n de las marcas generando as鱈 nuevas oportunidades.
from Cristian Saracco, Ph.D.
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Branding 360 | II Foro AEBrand | Roca Gallery | Madrid | Cristi叩n's 10' speech https://es.slideshare.net/slideshow/ii-foro-aebrand-roca-gallery-madrid/28774805 131127iiforoaebrandces-131201071043-phpapp02
Desde que tenemos noci坦n de la existencia de las marcas (7.000 aC en la Mesopotamia), lo que se ha buscado ha sido y sigue siendo lo mismo: expresar singularidades que hacen de forma consistente la diferencia en mi oferta de productos y servicios]]>

Desde que tenemos noci坦n de la existencia de las marcas (7.000 aC en la Mesopotamia), lo que se ha buscado ha sido y sigue siendo lo mismo: expresar singularidades que hacen de forma consistente la diferencia en mi oferta de productos y servicios]]>
Sun, 01 Dec 2013 07:10:43 GMT https://es.slideshare.net/slideshow/ii-foro-aebrand-roca-gallery-madrid/28774805 cris234@slideshare.net(cris234) Branding 360 | II Foro AEBrand | Roca Gallery | Madrid | Cristi叩n's 10' speech cris234 Desde que tenemos noci坦n de la existencia de las marcas (7.000 aC en la Mesopotamia), lo que se ha buscado ha sido y sigue siendo lo mismo: expresar singularidades que hacen de forma consistente la diferencia en mi oferta de productos y servicios <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/131127iiforoaebrandces-131201071043-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Desde que tenemos noci坦n de la existencia de las marcas (7.000 aC en la Mesopotamia), lo que se ha buscado ha sido y sigue siendo lo mismo: expresar singularidades que hacen de forma consistente la diferencia en mi oferta de productos y servicios
from Cristian Saracco, Ph.D.
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2013 Coolest & Gaps Branding Survey | Results https://es.slideshare.net/cris234/130730-cgbs-resultsend 130730cgbsresultsend-131024084704-phpapp01
Apple, Nike, Coca-Cola, Google and BMW are the first coolest brands of 2013... 1,300 participants from 50 different countries Spanish & English version]]>

Apple, Nike, Coca-Cola, Google and BMW are the first coolest brands of 2013... 1,300 participants from 50 different countries Spanish & English version]]>
Thu, 24 Oct 2013 08:47:04 GMT https://es.slideshare.net/cris234/130730-cgbs-resultsend cris234@slideshare.net(cris234) 2013 Coolest & Gaps Branding Survey | Results cris234 Apple, Nike, Coca-Cola, Google and BMW are the first coolest brands of 2013... 1,300 participants from 50 different countries Spanish & English version <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/130730cgbsresultsend-131024084704-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Apple, Nike, Coca-Cola, Google and BMW are the first coolest brands of 2013... 1,300 participants from 50 different countries Spanish &amp; English version
from Cristian Saracco, Ph.D.
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2013 Coolest & Gaps Branding Survey Results | Infographic /slideshow/2013-coolest-gaps-branding-survey-results/26454150 2013cgbsinfographic-130923064115-phpapp01
Results of the Coolest & Gaps Branding Survey 2013, including the evolution 2008-13]]>

Results of the Coolest & Gaps Branding Survey 2013, including the evolution 2008-13]]>
Mon, 23 Sep 2013 06:41:15 GMT /slideshow/2013-coolest-gaps-branding-survey-results/26454150 cris234@slideshare.net(cris234) 2013 Coolest & Gaps Branding Survey Results | Infographic cris234 Results of the Coolest & Gaps Branding Survey 2013, including the evolution 2008-13 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2013cgbsinfographic-130923064115-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Results of the Coolest &amp; Gaps Branding Survey 2013, including the evolution 2008-13
2013 Coolest & Gaps Branding Survey Results | Infographic from Cristian Saracco, Ph.D.
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Think as a Corporate University | The Branding Approach /cris234/think-as-a-corporate-university-the-branding-approach 120911vucarl-cs-120918061352-phpapp01
"Think as a Corporate University" is a journey that departs from actual trends, shows us the new challenges of both CLO as well as her/his Team, and arrives to the pillars needed to build a succesful and meaningful learning experience. This presentation stresses the importance of building the Corporate University driven by the corporate behavioral values synthetized in the brand. ]]>

"Think as a Corporate University" is a journey that departs from actual trends, shows us the new challenges of both CLO as well as her/his Team, and arrives to the pillars needed to build a succesful and meaningful learning experience. This presentation stresses the importance of building the Corporate University driven by the corporate behavioral values synthetized in the brand. ]]>
Tue, 18 Sep 2012 06:13:50 GMT /cris234/think-as-a-corporate-university-the-branding-approach cris234@slideshare.net(cris234) Think as a Corporate University | The Branding Approach cris234 "Think as a Corporate University" is a journey that departs from actual trends, shows us the new challenges of both CLO as well as her/his Team, and arrives to the pillars needed to build a succesful and meaningful learning experience. This presentation stresses the importance of building the Corporate University driven by the corporate behavioral values synthetized in the brand. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/120911vucarl-cs-120918061352-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> &quot;Think as a Corporate University&quot; is a journey that departs from actual trends, shows us the new challenges of both CLO as well as her/his Team, and arrives to the pillars needed to build a succesful and meaningful learning experience. This presentation stresses the importance of building the Corporate University driven by the corporate behavioral values synthetized in the brand.
Think as a Corporate University | The Branding Approach from Cristian Saracco, Ph.D.
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BDA Coolhunting Conference | 2011 https://es.slideshare.net/slideshow/bda-coolhunting-conference-2011/9938125 111018coolhuntingcgs-111029083527-phpapp01
Presentaci坦n del estudio de Coolest & Gaps Branding Survey durante la conferencia de Coolhunting organizada por el Bilbao design Academy, en Bilbao 2011]]>

Presentaci坦n del estudio de Coolest & Gaps Branding Survey durante la conferencia de Coolhunting organizada por el Bilbao design Academy, en Bilbao 2011]]>
Sat, 29 Oct 2011 08:35:25 GMT https://es.slideshare.net/slideshow/bda-coolhunting-conference-2011/9938125 cris234@slideshare.net(cris234) BDA Coolhunting Conference | 2011 cris234 Presentaci坦n del estudio de Coolest & Gaps Branding Survey durante la conferencia de Coolhunting organizada por el Bilbao design Academy, en Bilbao 2011 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/111018coolhuntingcgs-111029083527-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presentaci坦n del estudio de Coolest &amp; Gaps Branding Survey durante la conferencia de Coolhunting organizada por el Bilbao design Academy, en Bilbao 2011
from Cristian Saracco, Ph.D.
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Instituto de Liderazgo - Lo que podemos significar para ti https://es.slideshare.net/cris234/instituto-de-liderazgo-lo-que-podemos-significar-para-ti 110802idlprescorporativahigh-110803082629-phpapp02
Presentaci坦n corporativa de Instituto de Liderazgo]]>

Presentaci坦n corporativa de Instituto de Liderazgo]]>
Wed, 03 Aug 2011 08:26:24 GMT https://es.slideshare.net/cris234/instituto-de-liderazgo-lo-que-podemos-significar-para-ti cris234@slideshare.net(cris234) Instituto de Liderazgo - Lo que podemos significar para ti cris234 Presentaci坦n corporativa de Instituto de Liderazgo <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/110802idlprescorporativahigh-110803082629-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presentaci坦n corporativa de Instituto de Liderazgo
from Cristian Saracco, Ph.D.
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Branding en el TMRC Salamanca https://es.slideshare.net/slideshow/branding-en-el-tmrc-salamanca/3341610 100301mrcsal-100305025710-phpapp01
Presentaci坦n sobre branding hehcha en el Monday Reading Club Salamanca Branding presentation done at the Salamanca's Monday Reading Club 03.2010]]>

Presentaci坦n sobre branding hehcha en el Monday Reading Club Salamanca Branding presentation done at the Salamanca's Monday Reading Club 03.2010]]>
Fri, 05 Mar 2010 02:57:02 GMT https://es.slideshare.net/slideshow/branding-en-el-tmrc-salamanca/3341610 cris234@slideshare.net(cris234) Branding en el TMRC Salamanca cris234 Presentaci坦n sobre branding hehcha en el Monday Reading Club Salamanca Branding presentation done at the Salamanca's Monday Reading Club 03.2010 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/100301mrcsal-100305025710-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presentaci坦n sobre branding hehcha en el Monday Reading Club Salamanca Branding presentation done at the Salamanca&#39;s Monday Reading Club 03.2010
from Cristian Saracco, Ph.D.
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2009 Coolest&Gaps Branding Survey Results https://es.slideshare.net/slideshow/2009-coolestgaps-branding-survey-results/2970198 100112allegro234coolestgaps-100122030515-phpapp01
Results of the Coolest & Gaps branding survey. People choice: Apple the coolest gap worldwide]]>

Results of the Coolest & Gaps branding survey. People choice: Apple the coolest gap worldwide]]>
Fri, 22 Jan 2010 03:05:12 GMT https://es.slideshare.net/slideshow/2009-coolestgaps-branding-survey-results/2970198 cris234@slideshare.net(cris234) 2009 Coolest&Gaps Branding Survey Results cris234 Results of the Coolest & Gaps branding survey. People choice: Apple the coolest gap worldwide <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/100112allegro234coolestgaps-100122030515-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Results of the Coolest &amp; Gaps branding survey. People choice: Apple the coolest gap worldwide
from Cristian Saracco, Ph.D.
]]>
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Allegro 234 Brochure https://es.slideshare.net/slideshow/080624allegro-234/1282947 080624allegro234-123965882719-phpapp02
Strategic Marketing, branding and innovation]]>

Strategic Marketing, branding and innovation]]>
Mon, 13 Apr 2009 16:42:04 GMT https://es.slideshare.net/slideshow/080624allegro-234/1282947 cris234@slideshare.net(cris234) Allegro 234 Brochure cris234 Strategic Marketing, branding and innovation <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/080624allegro234-123965882719-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Strategic Marketing, branding and innovation
from Cristian Saracco, Ph.D.
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Coolest & Gaps Branding Survey https://es.slideshare.net/slideshow/coolest-gaps-branding-survey-presentation/962505 090102coolest-and-gapsresults-1233166691305541-3
With the participation of more than 1000 people from 39 countries, during the months of October and November 2008, Allegro 234 conducted the "Coolest & Gaps Branding Survey"]]>

With the participation of more than 1000 people from 39 countries, during the months of October and November 2008, Allegro 234 conducted the "Coolest & Gaps Branding Survey"]]>
Wed, 28 Jan 2009 12:22:46 GMT https://es.slideshare.net/slideshow/coolest-gaps-branding-survey-presentation/962505 cris234@slideshare.net(cris234) Coolest & Gaps Branding Survey cris234 With the participation of more than 1000 people from 39 countries, during the months of October and November 2008, Allegro 234 conducted the "Coolest & Gaps Branding Survey" <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/090102coolest-and-gapsresults-1233166691305541-3-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> With the participation of more than 1000 people from 39 countries, during the months of October and November 2008, Allegro 234 conducted the &quot;Coolest &amp; Gaps Branding Survey&quot;
from Cristian Saracco, Ph.D.
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081207 Webjam Tribe Survey /slideshow/081207-webjam-tribe-survey-presentation/832308 081207webjam-tribe-survey-1228829811048563-8
Webjan tribe Survey explaining who we are and why we are part of Webjam]]>

Webjan tribe Survey explaining who we are and why we are part of Webjam]]>
Tue, 09 Dec 2008 05:37:55 GMT /slideshow/081207-webjam-tribe-survey-presentation/832308 cris234@slideshare.net(cris234) 081207 Webjam Tribe Survey cris234 Webjan tribe Survey explaining who we are and why we are part of Webjam <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/081207webjam-tribe-survey-1228829811048563-8-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Webjan tribe Survey explaining who we are and why we are part of Webjam
081207 Webjam Tribe Survey from Cristian Saracco, Ph.D.
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Brand 30 Manifesto https://es.slideshare.net/slideshow/brand-30-manifesto-presentation/772136 2008brand-30-manifesto-1227196225291236-8
A manifesto in constant evolution ceated by several Brand 3.0 Webjam members]]>

A manifesto in constant evolution ceated by several Brand 3.0 Webjam members]]>
Thu, 20 Nov 2008 07:52:02 GMT https://es.slideshare.net/slideshow/brand-30-manifesto-presentation/772136 cris234@slideshare.net(cris234) Brand 30 Manifesto cris234 A manifesto in constant evolution ceated by several Brand 3.0 Webjam members <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2008brand-30-manifesto-1227196225291236-8-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A manifesto in constant evolution ceated by several Brand 3.0 Webjam members
from Cristian Saracco, Ph.D.
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https://cdn.slidesharecdn.com/profile-photo-cris234-48x48.jpg?cb=1726076859 With more than 25 years of international experience, I help companies grow, transform themselves and confront disruption while creating sustainable long-lasting value through fluid strategies, branding and innovation. Since I began my professional pathway, I have been working with creative people and leading brands around the world. I have led projects with companies like Casa del Libro, Citibank, Coca-Cola, Codorn鱈u, Cosentino, Deutsche Bank, Mercedes-Benz, Pillsbury, Repsol, Stella Artois, Telef坦nica and Zurich among others. As a craftsman strategist, together with the team of Allegro 234, we develope and revitalize meaningful and familiar brand experiences, for each key audience, at ... www.allegro234.net https://cdn.slidesharecdn.com/ss_thumbnails/storiesworthsharing-170911100257-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/stories-worth-sharing/79632307 Stories worth sharing https://cdn.slidesharecdn.com/ss_thumbnails/purposetruthautenticity-170911100136-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/purpose-truth-and-autenticity/79632257 Purpose, truth and aut... https://cdn.slidesharecdn.com/ss_thumbnails/brandspolitics-170911100122-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/political-conscience-and-authentisity/79632251 Political Conscience a...