ºÝºÝߣshows by User: darrenshaw1 / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: darrenshaw1 / Tue, 16 Jul 2019 01:21:49 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: darrenshaw1 Darren Shaw - Mozcon 2019 - From Zero to Local Ranking Hero /slideshow/darren-shaw-mozcon-2019-from-zero-to-local-ranking-hero/155749608 darrenshaw-mozcon2019-fromzerotolocalrankinghero-190716012149
Darren Shaw's Mozcon 2019 talk where he walks through a case study in local seo taking a business from zero online presence to ranking well in the local search results. From zero web presence to ranking hyper-locally, Darren will take us along on the 8-month-long journey of a business growing its digital footprint and analyzing what worked (and didn’t) along the way. How well will they rank from a GMB listing alone? What about when citations were added, and later indexed? Did having a keyword in the business name help or harm, and what changes when they earn a few good links? Buckle up for this wild ride as we discover exactly what impact different strategies have on local rankings.]]>
Darren Shaw's Mozcon 2019 talk where he walks through a case study in local seo taking a business from zero online presence to ranking well in the local search results. From zero web presence to ranking hyper-locally, Darren will take us along on the 8-month-long journey of a business growing its digital footprint and analyzing what worked (and didn’t) along the way. How well will they rank from a GMB listing alone? What about when citations were added, and later indexed? Did having a keyword in the business name help or harm, and what changes when they earn a few good links? Buckle up for this wild ride as we discover exactly what impact different strategies have on local rankings.]]> Tue, 16 Jul 2019 01:21:49 GMT /slideshow/darren-shaw-mozcon-2019-from-zero-to-local-ranking-hero/155749608 darrenshaw1@slideshare.net(darrenshaw1) Darren Shaw - Mozcon 2019 - From Zero to Local Ranking Hero darrenshaw1 Darren Shaw's Mozcon 2019 talk where he walks through a case study in local seo taking a business from zero online presence to ranking well in the local search results. From zero web presence to ranking hyper-locally, Darren will take us along on the 8-month-long journey of a business growing its digital footprint and analyzing what worked (and didn’t) along the way. How well will they rank from a GMB listing alone? What about when citations were added, and later indexed? Did having a keyword in the business name help or harm, and what changes when they earn a few good links? Buckle up for this wild ride as we discover exactly what impact different strategies have on local rankings. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/darrenshaw-mozcon2019-fromzerotolocalrankinghero-190716012149-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Darren Shaw&#39;s Mozcon 2019 talk where he walks through a case study in local seo taking a business from zero online presence to ranking well in the local search results. From zero web presence to ranking hyper-locally, Darren will take us along on the 8-month-long journey of a business growing its digital footprint and analyzing what worked (and didn’t) along the way. How well will they rank from a GMB listing alone? What about when citations were added, and later indexed? Did having a keyword in the business name help or harm, and what changes when they earn a few good links? Buckle up for this wild ride as we discover exactly what impact different strategies have on local rankings.
Darren Shaw - Mozcon 2019 - From Zero to Local Ranking Hero from Darren Shaw
]]> 12045 7 https://cdn.slidesharecdn.com/ss_thumbnails/darrenshaw-mozcon2019-fromzerotolocalrankinghero-190716012149-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Darren Shaw - BrightonSEO 2019 - Can You Rank in Local Without a Website? /slideshow/darren-shaw-brightonseo-2019-can-you-rank-in-local-without-a-website/140901127 darrenshaw-canyourankinlocalwithoutawebsite-190415161839
Case study where Darren has taken a business with zero internet presence to ranking fairly well in the local packs around the city. Step through the local SEO work and see what kind of impact it had on the rankings.]]>
Case study where Darren has taken a business with zero internet presence to ranking fairly well in the local packs around the city. Step through the local SEO work and see what kind of impact it had on the rankings.]]> Mon, 15 Apr 2019 16:18:39 GMT /slideshow/darren-shaw-brightonseo-2019-can-you-rank-in-local-without-a-website/140901127 darrenshaw1@slideshare.net(darrenshaw1) Darren Shaw - BrightonSEO 2019 - Can You Rank in Local Without a Website? darrenshaw1 Case study where Darren has taken a business with zero internet presence to ranking fairly well in the local packs around the city. Step through the local SEO work and see what kind of impact it had on the rankings. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/darrenshaw-canyourankinlocalwithoutawebsite-190415161839-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Case study where Darren has taken a business with zero internet presence to ranking fairly well in the local packs around the city. Step through the local SEO work and see what kind of impact it had on the rankings.
Darren Shaw - BrightonSEO 2019 - Can You Rank in Local Without a Website? from Darren Shaw
]]> 10920 10 https://cdn.slidesharecdn.com/ss_thumbnails/darrenshaw-canyourankinlocalwithoutawebsite-190415161839-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 How to Adapt Your Dealership to a Radically Different Local Search Environment - DSES 2018 /slideshow/how-to-adapt-your-dealership-to-a-radically-different-local-search-environment-dses-2018/120477697 darrenshaw-dses-181023195946
My closing keynote presentation from Driving Sales Executive Summit 2018. Everything you need to know to succeed in local SEO in 2019.]]>
My closing keynote presentation from Driving Sales Executive Summit 2018. Everything you need to know to succeed in local SEO in 2019.]]> Tue, 23 Oct 2018 19:59:46 GMT /slideshow/how-to-adapt-your-dealership-to-a-radically-different-local-search-environment-dses-2018/120477697 darrenshaw1@slideshare.net(darrenshaw1) How to Adapt Your Dealership to a Radically Different Local Search Environment - DSES 2018 darrenshaw1 My closing keynote presentation from Driving Sales Executive Summit 2018. Everything you need to know to succeed in local SEO in 2019. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/darrenshaw-dses-181023195946-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> My closing keynote presentation from Driving Sales Executive Summit 2018. Everything you need to know to succeed in local SEO in 2019.
How to Adapt Your Dealership to a Radically Different Local Search Environment - DSES 2018 from Darren Shaw
]]> 950 6 https://cdn.slidesharecdn.com/ss_thumbnails/darrenshaw-dses-181023195946-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Mozcon Local Keynote - 2017 Local Search Ranking Factors Survey Results /slideshow/mozcon-local-keynote-2017-local-search-ranking-factors-survey-results/72631364 01-darrenshaw-2017-lsrf-170227181633
Sneak preview of some key takeaways from the 2017 Local Search Ranking Factors Survey]]>
Sneak preview of some key takeaways from the 2017 Local Search Ranking Factors Survey]]> Mon, 27 Feb 2017 18:16:33 GMT /slideshow/mozcon-local-keynote-2017-local-search-ranking-factors-survey-results/72631364 darrenshaw1@slideshare.net(darrenshaw1) Mozcon Local Keynote - 2017 Local Search Ranking Factors Survey Results darrenshaw1 Sneak preview of some key takeaways from the 2017 Local Search Ranking Factors Survey <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/01-darrenshaw-2017-lsrf-170227181633-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Sneak preview of some key takeaways from the 2017 Local Search Ranking Factors Survey
Mozcon Local Keynote - 2017 Local Search Ranking Factors Survey Results from Darren Shaw
]]> 7432 8 https://cdn.slidesharecdn.com/ss_thumbnails/01-darrenshaw-2017-lsrf-170227181633-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Darren shaw proximity is the new top local search ranking factor - local organic - moz post /slideshow/darren-shaw-proximity-is-the-new-top-local-search-ranking-factor-local-organic-moz-post/72314212 darrenshaw-proximityisthenewtoplocalsearchrankingfactor-localorganic-mozpost-170218223047
Local organic results from our proximity testing]]>
Local organic results from our proximity testing]]> Sat, 18 Feb 2017 22:30:47 GMT /slideshow/darren-shaw-proximity-is-the-new-top-local-search-ranking-factor-local-organic-moz-post/72314212 darrenshaw1@slideshare.net(darrenshaw1) Darren shaw proximity is the new top local search ranking factor - local organic - moz post darrenshaw1 Local organic results from our proximity testing <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/darrenshaw-proximityisthenewtoplocalsearchrankingfactor-localorganic-mozpost-170218223047-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Local organic results from our proximity testing
Darren shaw proximity is the new top local search ranking factor - local organic - moz post from Darren Shaw
]]> 38290 4 https://cdn.slidesharecdn.com/ss_thumbnails/darrenshaw-proximityisthenewtoplocalsearchrankingfactor-localorganic-mozpost-170218223047-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Darren shaw - proximity is the new top local search ranking factor - moz post /slideshow/darren-shaw-proximity-is-the-new-top-local-search-ranking-factor-moz-post/72314106 darrenshaw-proximityisthenewtoplocalsearchrankingfactor-mozpost-170218222637
Mapped local pack results from proximity testing.]]>
Mapped local pack results from proximity testing.]]> Sat, 18 Feb 2017 22:26:37 GMT /slideshow/darren-shaw-proximity-is-the-new-top-local-search-ranking-factor-moz-post/72314106 darrenshaw1@slideshare.net(darrenshaw1) Darren shaw - proximity is the new top local search ranking factor - moz post darrenshaw1 Mapped local pack results from proximity testing. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/darrenshaw-proximityisthenewtoplocalsearchrankingfactor-mozpost-170218222637-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Mapped local pack results from proximity testing.
Darren shaw - proximity is the new top local search ranking factor - moz post from Darren Shaw
]]> 41859 4 https://cdn.slidesharecdn.com/ss_thumbnails/darrenshaw-proximityisthenewtoplocalsearchrankingfactor-mozpost-170218222637-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 How Proximity Affects Local Search Results - Digital Olympus 2016 /slideshow/how-proximity-affects-local-search-results-digital-olympus-2016/69884375 darrenshaw-howproximityaffectslocalsearchresults-digitalolympus-161206175748
Have you noticed that local search results are getting more and more localized? Darren has been researching the impact of proximity on local search results and will share his findings, as well as provide insights on how to overcome proximity bias to reach more customers from a wider radius.]]>
Have you noticed that local search results are getting more and more localized? Darren has been researching the impact of proximity on local search results and will share his findings, as well as provide insights on how to overcome proximity bias to reach more customers from a wider radius.]]> Tue, 06 Dec 2016 17:57:48 GMT /slideshow/how-proximity-affects-local-search-results-digital-olympus-2016/69884375 darrenshaw1@slideshare.net(darrenshaw1) How Proximity Affects Local Search Results - Digital Olympus 2016 darrenshaw1 Have you noticed that local search results are getting more and more localized? Darren has been researching the impact of proximity on local search results and will share his findings, as well as provide insights on how to overcome proximity bias to reach more customers from a wider radius. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/darrenshaw-howproximityaffectslocalsearchresults-digitalolympus-161206175748-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Have you noticed that local search results are getting more and more localized? Darren has been researching the impact of proximity on local search results and will share his findings, as well as provide insights on how to overcome proximity bias to reach more customers from a wider radius.
How Proximity Affects Local Search Results - Digital Olympus 2016 from Darren Shaw
]]> 1939 4 https://cdn.slidesharecdn.com/ss_thumbnails/darrenshaw-howproximityaffectslocalsearchresults-digitalolympus-161206175748-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Enterprise Citation Management /slideshow/enterprise-citation-management/67511506 darrenshaw-enterprisecitationmanagement-161021180557
How do you scale citation audit and cleanup across hundreds or thousands of locations? Check out this presentation where I go through the pros and cons of the manual approach, Moz Local, and Yext. ]]>
How do you scale citation audit and cleanup across hundreds or thousands of locations? Check out this presentation where I go through the pros and cons of the manual approach, Moz Local, and Yext. ]]> Fri, 21 Oct 2016 18:05:57 GMT /slideshow/enterprise-citation-management/67511506 darrenshaw1@slideshare.net(darrenshaw1) Enterprise Citation Management darrenshaw1 How do you scale citation audit and cleanup across hundreds or thousands of locations? Check out this presentation where I go through the pros and cons of the manual approach, Moz Local, and Yext. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/darrenshaw-enterprisecitationmanagement-161021180557-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> How do you scale citation audit and cleanup across hundreds or thousands of locations? Check out this presentation where I go through the pros and cons of the manual approach, Moz Local, and Yext.
Enterprise Citation Management from Darren Shaw
]]> 1626 4 https://cdn.slidesharecdn.com/ss_thumbnails/darrenshaw-enterprisecitationmanagement-161021180557-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Moz Local 2016 - Darren Shaw - Citation Investigation! /slideshow/moz-local-2016-darren-shaw-citation-investigation/58476130 darrenshaw-citation-investigation-160219174649
Preliminary results from our research study on the data aggregators, moz local, yext, and manual citation building. Also, observations and insights from the 2016 update of the best citations by category and city.]]>
Preliminary results from our research study on the data aggregators, moz local, yext, and manual citation building. Also, observations and insights from the 2016 update of the best citations by category and city.]]> Fri, 19 Feb 2016 17:46:49 GMT /slideshow/moz-local-2016-darren-shaw-citation-investigation/58476130 darrenshaw1@slideshare.net(darrenshaw1) Moz Local 2016 - Darren Shaw - Citation Investigation! darrenshaw1 Preliminary results from our research study on the data aggregators, moz local, yext, and manual citation building. Also, observations and insights from the 2016 update of the best citations by category and city. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/darrenshaw-citation-investigation-160219174649-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Preliminary results from our research study on the data aggregators, moz local, yext, and manual citation building. Also, observations and insights from the 2016 update of the best citations by category and city.
Moz Local 2016 - Darren Shaw - Citation Investigation! from Darren Shaw
]]> 10197 27 https://cdn.slidesharecdn.com/ss_thumbnails/darrenshaw-citation-investigation-160219174649-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 User Behavior and Local Search /slideshow/darren-shaw-user-behavior-and-local-search-dallas-state-of-search-2014/41654301 darrenshaw-userbehaviorandlocalsearch-141117083914-conversion-gate02
Does Google use click-through rate as a ranking signal? If users are clicking and sticking on some results, and bouncing back to the search results on others, that could be a valuable quality signal for them to use in the ranking algorithm. Some recent tests have shown interesting (and instant) ranking boosts from click activity. Not satisfied with the results of a handful of tests, Darren has set out to test the bejeesus out of: clicks on website links, clicks on Google+ page links, driving directions, and branded search. He’ll describe the tests, the results, and any new insights.]]>
Does Google use click-through rate as a ranking signal? If users are clicking and sticking on some results, and bouncing back to the search results on others, that could be a valuable quality signal for them to use in the ranking algorithm. Some recent tests have shown interesting (and instant) ranking boosts from click activity. Not satisfied with the results of a handful of tests, Darren has set out to test the bejeesus out of: clicks on website links, clicks on Google+ page links, driving directions, and branded search. He’ll describe the tests, the results, and any new insights.]]> Mon, 17 Nov 2014 08:39:14 GMT /slideshow/darren-shaw-user-behavior-and-local-search-dallas-state-of-search-2014/41654301 darrenshaw1@slideshare.net(darrenshaw1) Darren Shaw - User Behavior and Local Search - Dallas State of Search 2014 darrenshaw1 Does Google use click-through rate as a ranking signal? If users are clicking and sticking on some results, and bouncing back to the search results on others, that could be a valuable quality signal for them to use in the ranking algorithm. Some recent tests have shown interesting (and instant) ranking boosts from click activity. Not satisfied with the results of a handful of tests, Darren has set out to test the bejeesus out of: clicks on website links, clicks on Google+ page links, driving directions, and branded search. He’ll describe the tests, the results, and any new insights. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/darrenshaw-userbehaviorandlocalsearch-141117083914-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Does Google use click-through rate as a ranking signal? If users are clicking and sticking on some results, and bouncing back to the search results on others, that could be a valuable quality signal for them to use in the ranking algorithm. Some recent tests have shown interesting (and instant) ranking boosts from click activity. Not satisfied with the results of a handful of tests, Darren has set out to test the bejeesus out of: clicks on website links, clicks on Google+ page links, driving directions, and branded search. He’ll describe the tests, the results, and any new insights.
Darren Shaw - User Behavior and Local Search - Dallas State of Search 2014 from Darren Shaw
]]> 104284 15 https://cdn.slidesharecdn.com/ss_thumbnails/darrenshaw-userbehaviorandlocalsearch-141117083914-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Review Tactics for Local Rankings - SearchFest 2013 /slideshow/review-tactics-for-local-rankings-searchfest-2013/16786220 darrenshaw-searchfest-2013-130226125859-phpapp02
My talk from SearchFest 2013 in Portland. Mostly focused on reviews, and I announce two new and free seo tools that Whitespark recently developed. Here's the outline: Tracking Offline Conversions Google+ Local Reviews 1. Why I’m Focusing on Reviews 2. Review Acquisition Tactics 3. Business to Business Reviews 4. Finding Top Reviewers 5. Review Filtering Factors 6. Review Tips Yelp 1. Why It’s Awesome 2. How To Improve Your Yelp Rankings ]]>
My talk from SearchFest 2013 in Portland. Mostly focused on reviews, and I announce two new and free seo tools that Whitespark recently developed. Here's the outline: Tracking Offline Conversions Google+ Local Reviews 1. Why I’m Focusing on Reviews 2. Review Acquisition Tactics 3. Business to Business Reviews 4. Finding Top Reviewers 5. Review Filtering Factors 6. Review Tips Yelp 1. Why It’s Awesome 2. How To Improve Your Yelp Rankings ]]> Tue, 26 Feb 2013 12:58:59 GMT /slideshow/review-tactics-for-local-rankings-searchfest-2013/16786220 darrenshaw1@slideshare.net(darrenshaw1) Review Tactics for Local Rankings - SearchFest 2013 darrenshaw1 My talk from SearchFest 2013 in Portland. Mostly focused on reviews, and I announce two new and free seo tools that Whitespark recently developed. Here's the outline: Tracking Offline Conversions Google+ Local Reviews 1. Why I’m Focusing on Reviews 2. Review Acquisition Tactics 3. Business to Business Reviews 4. Finding Top Reviewers 5. Review Filtering Factors 6. Review Tips Yelp 1. Why It’s Awesome 2. How To Improve Your Yelp Rankings <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/darrenshaw-searchfest-2013-130226125859-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> My talk from SearchFest 2013 in Portland. Mostly focused on reviews, and I announce two new and free seo tools that Whitespark recently developed. Here&#39;s the outline: Tracking Offline Conversions Google+ Local Reviews 1. Why I’m Focusing on Reviews 2. Review Acquisition Tactics 3. Business to Business Reviews 4. Finding Top Reviewers 5. Review Filtering Factors 6. Review Tips Yelp 1. Why It’s Awesome 2. How To Improve Your Yelp Rankings
Review Tactics for Local Rankings - SearchFest 2013 from Darren Shaw
]]> 3771 11 https://cdn.slidesharecdn.com/ss_thumbnails/darrenshaw-searchfest-2013-130226125859-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-darrenshaw1-48x48.jpg?cb=1563228728 www.whitespark.ca https://cdn.slidesharecdn.com/ss_thumbnails/darrenshaw-mozcon2019-fromzerotolocalrankinghero-190716012149-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/darren-shaw-mozcon-2019-from-zero-to-local-ranking-hero/155749608 Darren Shaw - Mozcon 2... https://cdn.slidesharecdn.com/ss_thumbnails/darrenshaw-canyourankinlocalwithoutawebsite-190415161839-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/darren-shaw-brightonseo-2019-can-you-rank-in-local-without-a-website/140901127 Darren Shaw - Brighton... https://cdn.slidesharecdn.com/ss_thumbnails/darrenshaw-dses-181023195946-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/how-to-adapt-your-dealership-to-a-radically-different-local-search-environment-dses-2018/120477697 How to Adapt Your Deal...