ºÝºÝߣshows by User: davefleet / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: davefleet / Thu, 10 Nov 2016 03:13:52 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: davefleet The Darker Side of Digital: Managing Crises on Digital Channels /slideshow/the-darker-side-of-digital-managing-crises-on-digital-channels/68536648 digitalcrisisoverview-161110031352
An overview of digital crisis communications and why companies need to be ready. As presented at the SocialWest conference in June 2016.]]>

An overview of digital crisis communications and why companies need to be ready. As presented at the SocialWest conference in June 2016.]]>
Thu, 10 Nov 2016 03:13:52 GMT /slideshow/the-darker-side-of-digital-managing-crises-on-digital-channels/68536648 davefleet@slideshare.net(davefleet) The Darker Side of Digital: Managing Crises on Digital Channels davefleet An overview of digital crisis communications and why companies need to be ready. As presented at the SocialWest conference in June 2016. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/digitalcrisisoverview-161110031352-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> An overview of digital crisis communications and why companies need to be ready. As presented at the SocialWest conference in June 2016.
The Darker Side of Digital: Managing Crises on Digital Channels from Dave Fleet
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The Power of Loyalty in Social Media /slideshow/power-of-loyalty-140602-final-edelman/35455278 powerofloyalty-140602final-edelman-140603194015-phpapp02
Social media is a two-way channel, but over the last ten years marketers have increasingly shifted to focus activities on one-way interruption - applying old techniques to new channels. Communities form post-purchase, but most marketers currently focus social media activities on the pre-purchase funnel. When you force a community to act as an acquisition channel, you dilute it. There is a significant opportunity to drive post-purchase loyalty, advocacy and re-purchase through social media, and responsibility for functions that drive this are increasingly falling to the CMO. The potential for ROI in this area is significant. Given those points, we need to re-assess our approach to social media – especially for consumer and SMB audiences. In particular, we need to shift to focus our on-channel activities on existing customers (versus new acquisitions) through: - On-channel content – both planned and real-time - Community management - Social media support We need to shift the last of these - social media support - from a cost centre to a strategic driver of differentiation. Still, there IS a place for sales in social: - Off-channel content and paid (posts promoted outside brands’ communities) - Couponing and contesting (still key reasons that many people connect with brands) - Re-purchase and new product launches]]>

Social media is a two-way channel, but over the last ten years marketers have increasingly shifted to focus activities on one-way interruption - applying old techniques to new channels. Communities form post-purchase, but most marketers currently focus social media activities on the pre-purchase funnel. When you force a community to act as an acquisition channel, you dilute it. There is a significant opportunity to drive post-purchase loyalty, advocacy and re-purchase through social media, and responsibility for functions that drive this are increasingly falling to the CMO. The potential for ROI in this area is significant. Given those points, we need to re-assess our approach to social media – especially for consumer and SMB audiences. In particular, we need to shift to focus our on-channel activities on existing customers (versus new acquisitions) through: - On-channel content – both planned and real-time - Community management - Social media support We need to shift the last of these - social media support - from a cost centre to a strategic driver of differentiation. Still, there IS a place for sales in social: - Off-channel content and paid (posts promoted outside brands’ communities) - Couponing and contesting (still key reasons that many people connect with brands) - Re-purchase and new product launches]]>
Tue, 03 Jun 2014 19:40:15 GMT /slideshow/power-of-loyalty-140602-final-edelman/35455278 davefleet@slideshare.net(davefleet) The Power of Loyalty in Social Media davefleet Social media is a two-way channel, but over the last ten years marketers have increasingly shifted to focus activities on one-way interruption - applying old techniques to new channels. Communities form post-purchase, but most marketers currently focus social media activities on the pre-purchase funnel. When you force a community to act as an acquisition channel, you dilute it. There is a significant opportunity to drive post-purchase loyalty, advocacy and re-purchase through social media, and responsibility for functions that drive this are increasingly falling to the CMO. The potential for ROI in this area is significant. Given those points, we need to re-assess our approach to social media – especially for consumer and SMB audiences. In particular, we need to shift to focus our on-channel activities on existing customers (versus new acquisitions) through: - On-channel content – both planned and real-time - Community management - Social media support We need to shift the last of these - social media support - from a cost centre to a strategic driver of differentiation. Still, there IS a place for sales in social: - Off-channel content and paid (posts promoted outside brands’ communities) - Couponing and contesting (still key reasons that many people connect with brands) - Re-purchase and new product launches <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/powerofloyalty-140602final-edelman-140603194015-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Social media is a two-way channel, but over the last ten years marketers have increasingly shifted to focus activities on one-way interruption - applying old techniques to new channels. Communities form post-purchase, but most marketers currently focus social media activities on the pre-purchase funnel. When you force a community to act as an acquisition channel, you dilute it. There is a significant opportunity to drive post-purchase loyalty, advocacy and re-purchase through social media, and responsibility for functions that drive this are increasingly falling to the CMO. The potential for ROI in this area is significant. Given those points, we need to re-assess our approach to social media – especially for consumer and SMB audiences. In particular, we need to shift to focus our on-channel activities on existing customers (versus new acquisitions) through: - On-channel content – both planned and real-time - Community management - Social media support We need to shift the last of these - social media support - from a cost centre to a strategic driver of differentiation. Still, there IS a place for sales in social: - Off-channel content and paid (posts promoted outside brands’ communities) - Couponing and contesting (still key reasons that many people connect with brands) - Re-purchase and new product launches
The Power of Loyalty in Social Media from Dave Fleet
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From One to a Million: Managing Social Media at Scale /slideshow/from-one-to-a-million-managing-social-media-at-scale/16821188 podcamptoronto-socialatscale-130227214654-phpapp01
What if you had to re-examine your assumptions around social media? What if, instead of thinking about conversations in ones and twos, you had to think about them in thousands and tens of thousands? What if you had to manage dozens or hundreds of properties, and millions of fans? What would change? This presentation looks at four challenging areas for companies engaging in social media at large scale - structure, community management, content and measurement - and offers tips on how to approach each of these at scale.]]>

What if you had to re-examine your assumptions around social media? What if, instead of thinking about conversations in ones and twos, you had to think about them in thousands and tens of thousands? What if you had to manage dozens or hundreds of properties, and millions of fans? What would change? This presentation looks at four challenging areas for companies engaging in social media at large scale - structure, community management, content and measurement - and offers tips on how to approach each of these at scale.]]>
Wed, 27 Feb 2013 21:46:54 GMT /slideshow/from-one-to-a-million-managing-social-media-at-scale/16821188 davefleet@slideshare.net(davefleet) From One to a Million: Managing Social Media at Scale davefleet What if you had to re-examine your assumptions around social media? What if, instead of thinking about conversations in ones and twos, you had to think about them in thousands and tens of thousands? What if you had to manage dozens or hundreds of properties, and millions of fans? What would change? This presentation looks at four challenging areas for companies engaging in social media at large scale - structure, community management, content and measurement - and offers tips on how to approach each of these at scale. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/podcamptoronto-socialatscale-130227214654-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> What if you had to re-examine your assumptions around social media? What if, instead of thinking about conversations in ones and twos, you had to think about them in thousands and tens of thousands? What if you had to manage dozens or hundreds of properties, and millions of fans? What would change? This presentation looks at four challenging areas for companies engaging in social media at large scale - structure, community management, content and measurement - and offers tips on how to approach each of these at scale.
From One to a Million: Managing Social Media at Scale from Dave Fleet
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Six Essential Shifts in Social Media Strategy /slideshow/six-essential-shifts-in-social-media-strategy/13244595 blogworldnewyork2012-sixessentialshiftsinsocialmediastrategy-120607232250-phpapp01
Presentation by Dave Fleet at BlogWorld & New Media Expo New York 2012. We’ve reached a critical point in the evolution of social media as a business tool. Gone are the days when the GMOOT (Get Me One Of Those) approach will get you anywhere – simply having a Twitter account, or a Facebook Page, isn’t enough. We’re at the point of social media saturation, and something’s got to give. This presentation examines six essential shifts that companies need to make in their approach to social media, from a shift towards social business, to better content planning, to improved measurement and more.]]>

Presentation by Dave Fleet at BlogWorld & New Media Expo New York 2012. We’ve reached a critical point in the evolution of social media as a business tool. Gone are the days when the GMOOT (Get Me One Of Those) approach will get you anywhere – simply having a Twitter account, or a Facebook Page, isn’t enough. We’re at the point of social media saturation, and something’s got to give. This presentation examines six essential shifts that companies need to make in their approach to social media, from a shift towards social business, to better content planning, to improved measurement and more.]]>
Thu, 07 Jun 2012 23:22:47 GMT /slideshow/six-essential-shifts-in-social-media-strategy/13244595 davefleet@slideshare.net(davefleet) Six Essential Shifts in Social Media Strategy davefleet Presentation by Dave Fleet at BlogWorld & New Media Expo New York 2012. We’ve reached a critical point in the evolution of social media as a business tool. Gone are the days when the GMOOT (Get Me One Of Those) approach will get you anywhere – simply having a Twitter account, or a Facebook Page, isn’t enough. We’re at the point of social media saturation, and something’s got to give. This presentation examines six essential shifts that companies need to make in their approach to social media, from a shift towards social business, to better content planning, to improved measurement and more. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/blogworldnewyork2012-sixessentialshiftsinsocialmediastrategy-120607232250-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presentation by Dave Fleet at BlogWorld &amp; New Media Expo New York 2012. We’ve reached a critical point in the evolution of social media as a business tool. Gone are the days when the GMOOT (Get Me One Of Those) approach will get you anywhere – simply having a Twitter account, or a Facebook Page, isn’t enough. We’re at the point of social media saturation, and something’s got to give. This presentation examines six essential shifts that companies need to make in their approach to social media, from a shift towards social business, to better content planning, to improved measurement and more.
Six Essential Shifts in Social Media Strategy from Dave Fleet
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Strategic Communications Planning - A Free eBook /slideshow/strategic-communications-planning-a-free-ebook/12108962 comm-plan-ebook-120321201658-phpapp01
Your guide to effective strategic corporate communications. Outlines how to approach examining context, scanning your communications environment, stakeholder analysis, setting objectives, defining strategy, targeting audiences, planning an announcement, preparing messaging, tactics, issues management, budget and evaluation.]]>

Your guide to effective strategic corporate communications. Outlines how to approach examining context, scanning your communications environment, stakeholder analysis, setting objectives, defining strategy, targeting audiences, planning an announcement, preparing messaging, tactics, issues management, budget and evaluation.]]>
Wed, 21 Mar 2012 20:16:56 GMT /slideshow/strategic-communications-planning-a-free-ebook/12108962 davefleet@slideshare.net(davefleet) Strategic Communications Planning - A Free eBook davefleet Your guide to effective strategic corporate communications. Outlines how to approach examining context, scanning your communications environment, stakeholder analysis, setting objectives, defining strategy, targeting audiences, planning an announcement, preparing messaging, tactics, issues management, budget and evaluation. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/comm-plan-ebook-120321201658-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Your guide to effective strategic corporate communications. Outlines how to approach examining context, scanning your communications environment, stakeholder analysis, setting objectives, defining strategy, targeting audiences, planning an announcement, preparing messaging, tactics, issues management, budget and evaluation.
Strategic Communications Planning - A Free eBook from Dave Fleet
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Getting the Insiders Onside - Communicating with Bloggers and Influencers /slideshow/getting-the-insiders-onside-communicating-with-bloggers-and-influencers/11324908 dx3agencybloggersv3web-120129160245-phpapp01
Presentation delivered at Dx3 Conference & Tradeshow on January 24, 2012, examining the problems with the blogger outreach process and proposing a new model of interaction.]]>

Presentation delivered at Dx3 Conference & Tradeshow on January 24, 2012, examining the problems with the blogger outreach process and proposing a new model of interaction.]]>
Sun, 29 Jan 2012 16:02:43 GMT /slideshow/getting-the-insiders-onside-communicating-with-bloggers-and-influencers/11324908 davefleet@slideshare.net(davefleet) Getting the Insiders Onside - Communicating with Bloggers and Influencers davefleet Presentation delivered at Dx3 Conference & Tradeshow on January 24, 2012, examining the problems with the blogger outreach process and proposing a new model of interaction. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/dx3agencybloggersv3web-120129160245-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presentation delivered at Dx3 Conference &amp; Tradeshow on January 24, 2012, examining the problems with the blogger outreach process and proposing a new model of interaction.
Getting the Insiders Onside - Communicating with Bloggers and Influencers from Dave Fleet
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20 Social Media Business Trends in 2011 /slideshow/20-social-media-business-trends-in-2011/6722886 20socialmediatrendsforbusinessin2011-final-110127131502-phpapp02
20 social media business trends for 2011. Created by Dave Fleet - VP of Digital at Edelman Toronto, with contributions from Steve Rubel (@steverubel) and David Armano (@armano). See http://davefleet.com/ for more information or to have me present this at your event.]]>

20 social media business trends for 2011. Created by Dave Fleet - VP of Digital at Edelman Toronto, with contributions from Steve Rubel (@steverubel) and David Armano (@armano). See http://davefleet.com/ for more information or to have me present this at your event.]]>
Thu, 27 Jan 2011 13:14:56 GMT /slideshow/20-social-media-business-trends-in-2011/6722886 davefleet@slideshare.net(davefleet) 20 Social Media Business Trends in 2011 davefleet 20 social media business trends for 2011. Created by Dave Fleet - VP of Digital at Edelman Toronto, with contributions from Steve Rubel (@steverubel) and David Armano (@armano). See http://davefleet.com/ for more information or to have me present this at your event. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/20socialmediatrendsforbusinessin2011-final-110127131502-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> 20 social media business trends for 2011. Created by Dave Fleet - VP of Digital at Edelman Toronto, with contributions from Steve Rubel (@steverubel) and David Armano (@armano). See http://davefleet.com/ for more information or to have me present this at your event.
20 Social Media Business Trends in 2011 from Dave Fleet
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Social Media Policies Ebook /slideshow/social-media-policies-ebook/2267903 socialmediapoliciesebook-091018172250-phpapp02
Ebook on Social Media Policies by Dave Fleet]]>

Ebook on Social Media Policies by Dave Fleet]]>
Sun, 18 Oct 2009 17:22:39 GMT /slideshow/social-media-policies-ebook/2267903 davefleet@slideshare.net(davefleet) Social Media Policies Ebook davefleet Ebook on Social Media Policies by Dave Fleet <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/socialmediapoliciesebook-091018172250-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Ebook on Social Media Policies by Dave Fleet
Social Media Policies Ebook from Dave Fleet
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Social Media Policies And Ethics /slideshow/social-media-policies-and-ethics/1470267 socialmediapoliciesandethics-090521110516-phpapp01
Presentation given by Dave Fleet at the Advanced Learning Institute conference on Social Media in Government on May 14, 2009]]>

Presentation given by Dave Fleet at the Advanced Learning Institute conference on Social Media in Government on May 14, 2009]]>
Thu, 21 May 2009 11:05:13 GMT /slideshow/social-media-policies-and-ethics/1470267 davefleet@slideshare.net(davefleet) Social Media Policies And Ethics davefleet Presentation given by Dave Fleet at the Advanced Learning Institute conference on Social Media in Government on May 14, 2009 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/socialmediapoliciesandethics-090521110516-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presentation given by Dave Fleet at the Advanced Learning Institute conference on Social Media in Government on May 14, 2009
Social Media Policies And Ethics from Dave Fleet
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The Ethics Of Social Media PR /slideshow/the-ethics-of-social-media-pr/1058211 TheEthicsofSocialMediaPRv3PodCamp090222-090222222540-phpapp01
Presentation on social media ethics from PodCamp Toronto 2009 - Feb 22, 2009]]>

Presentation on social media ethics from PodCamp Toronto 2009 - Feb 22, 2009]]>
Sun, 22 Feb 2009 22:25:37 GMT /slideshow/the-ethics-of-social-media-pr/1058211 davefleet@slideshare.net(davefleet) The Ethics Of Social Media PR davefleet Presentation on social media ethics from PodCamp Toronto 2009 - Feb 22, 2009 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/TheEthicsofSocialMediaPRv3PodCamp090222-090222222540-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presentation on social media ethics from PodCamp Toronto 2009 - Feb 22, 2009
The Ethics Of Social Media PR from Dave Fleet
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PodCamp Toronto - Measuring Social Media /slideshow/podcamp-toronto-measuring-social-media/1058210 PodCampMeasuringSocialMediaDF090219-090222222542-phpapp02
Presentation on measuring social media from PodCamp Toronto 2009 - Feb 21, 2009]]>

Presentation on measuring social media from PodCamp Toronto 2009 - Feb 21, 2009]]>
Sun, 22 Feb 2009 22:25:35 GMT /slideshow/podcamp-toronto-measuring-social-media/1058210 davefleet@slideshare.net(davefleet) PodCamp Toronto - Measuring Social Media davefleet Presentation on measuring social media from PodCamp Toronto 2009 - Feb 21, 2009 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/PodCampMeasuringSocialMediaDF090219-090222222542-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presentation on measuring social media from PodCamp Toronto 2009 - Feb 21, 2009
PodCamp Toronto - Measuring Social Media from Dave Fleet
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The Ethics Of Social Media PR /slideshow/the-ethics-of-social-media-pr-presentation-749137/749137 the-ethics-of-social-media-pr-v2-081112-1226584917764774-8
ºÝºÝߣs from ethics presentation given at the Talk Is Cheap unconference on November 12, 2008]]>

ºÝºÝߣs from ethics presentation given at the Talk Is Cheap unconference on November 12, 2008]]>
Thu, 13 Nov 2008 06:04:16 GMT /slideshow/the-ethics-of-social-media-pr-presentation-749137/749137 davefleet@slideshare.net(davefleet) The Ethics Of Social Media PR davefleet ºÝºÝߣs from ethics presentation given at the Talk Is Cheap unconference on November 12, 2008 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/the-ethics-of-social-media-pr-v2-081112-1226584917764774-8-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> ºÝºÝߣs from ethics presentation given at the Talk Is Cheap unconference on November 12, 2008
The Ethics Of Social Media PR from Dave Fleet
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Edelman Trust Barometer 2008 /slideshow/edelman-trust-barometer-2008/289780 edelman-trust-barometer-2008-1204517062980654-3
Summary slides for Edelman's Trust Barometer 2008]]>

Summary slides for Edelman's Trust Barometer 2008]]>
Sun, 02 Mar 2008 20:04:24 GMT /slideshow/edelman-trust-barometer-2008/289780 davefleet@slideshare.net(davefleet) Edelman Trust Barometer 2008 davefleet Summary slides for Edelman's Trust Barometer 2008 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/edelman-trust-barometer-2008-1204517062980654-3-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Summary slides for Edelman&#39;s Trust Barometer 2008
Edelman Trust Barometer 2008 from Dave Fleet
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Ignite The Spark /slideshow/ignite-the-spark-194088/194088 ignite-the-spark-1196945506107330-2
December 3 presentation by Sean Moffitt of Agent Wildfire and the Buzz Canuck blog. Posted with permission.]]>

December 3 presentation by Sean Moffitt of Agent Wildfire and the Buzz Canuck blog. Posted with permission.]]>
Thu, 06 Dec 2007 04:51:48 GMT /slideshow/ignite-the-spark-194088/194088 davefleet@slideshare.net(davefleet) Ignite The Spark davefleet December 3 presentation by Sean Moffitt of Agent Wildfire and the Buzz Canuck blog. Posted with permission. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ignite-the-spark-1196945506107330-2-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> December 3 presentation by Sean Moffitt of Agent Wildfire and the Buzz Canuck blog. Posted with permission.
Ignite The Spark from Dave Fleet
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Social Media in a Disaster /slideshow/talk-is-cheap-crisis-presentation/167071 talk-is-cheap-crisis-presentation-1195098978414370-2
ºÝºÝߣshow for presentation given by Dave Fleet at Talk Is Cheap unconference on Nov 15, 2007 and at PodCamp Toronto on Feb 23, 2008]]>

ºÝºÝߣshow for presentation given by Dave Fleet at Talk Is Cheap unconference on Nov 15, 2007 and at PodCamp Toronto on Feb 23, 2008]]>
Wed, 14 Nov 2007 19:56:19 GMT /slideshow/talk-is-cheap-crisis-presentation/167071 davefleet@slideshare.net(davefleet) Social Media in a Disaster davefleet ºÝºÝߣshow for presentation given by Dave Fleet at Talk Is Cheap unconference on Nov 15, 2007 and at PodCamp Toronto on Feb 23, 2008 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/talk-is-cheap-crisis-presentation-1195098978414370-2-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> ºÝºÝߣshow for presentation given by Dave Fleet at Talk Is Cheap unconference on Nov 15, 2007 and at PodCamp Toronto on Feb 23, 2008
Social Media in a Disaster from Dave Fleet
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https://cdn.slidesharecdn.com/profile-photo-davefleet-48x48.jpg?cb=1621024977 Communications professional with experience in strategic social media, communications planning, event management, issues management, writing and editing, communications training and project management. Specialties: Strategic planning, writing, editing, issues management, communications training, social media www.davefleet.com https://cdn.slidesharecdn.com/ss_thumbnails/digitalcrisisoverview-161110031352-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/the-darker-side-of-digital-managing-crises-on-digital-channels/68536648 The Darker Side of Dig... https://cdn.slidesharecdn.com/ss_thumbnails/powerofloyalty-140602final-edelman-140603194015-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/power-of-loyalty-140602-final-edelman/35455278 The Power of Loyalty i... https://cdn.slidesharecdn.com/ss_thumbnails/podcamptoronto-socialatscale-130227214654-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/from-one-to-a-million-managing-social-media-at-scale/16821188 From One to a Million:...