ºÝºÝߣshows by User: dawnweathersbee / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: dawnweathersbee / Thu, 08 Jun 2017 22:11:17 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: dawnweathersbee Brand Foundation: Identity & Messaging /slideshow/brand-foundation-identity-messaging/76781337 brandfoundation-identitymessaging-170608221117
The ground work that must be done before you invest in any marketing collateral, whether it be logo, advertisement, content strategy, media kit or any other marketing tool - print or digital. ]]>

The ground work that must be done before you invest in any marketing collateral, whether it be logo, advertisement, content strategy, media kit or any other marketing tool - print or digital. ]]>
Thu, 08 Jun 2017 22:11:17 GMT /slideshow/brand-foundation-identity-messaging/76781337 dawnweathersbee@slideshare.net(dawnweathersbee) Brand Foundation: Identity & Messaging dawnweathersbee The ground work that must be done before you invest in any marketing collateral, whether it be logo, advertisement, content strategy, media kit or any other marketing tool - print or digital. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/brandfoundation-identitymessaging-170608221117-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The ground work that must be done before you invest in any marketing collateral, whether it be logo, advertisement, content strategy, media kit or any other marketing tool - print or digital.
Brand Foundation: Identity & Messaging from Dawn Weathersbee
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Case Study: Brand Guide & Sales Collateral /slideshow/case-study-brand-guide-sales-collateral/75242472 dwcacsshortfinal-170420183259
Local Advertising Agency: Results gained from brand refresh, market research, and sales collateral development. ]]>

Local Advertising Agency: Results gained from brand refresh, market research, and sales collateral development. ]]>
Thu, 20 Apr 2017 18:32:59 GMT /slideshow/case-study-brand-guide-sales-collateral/75242472 dawnweathersbee@slideshare.net(dawnweathersbee) Case Study: Brand Guide & Sales Collateral dawnweathersbee Local Advertising Agency: Results gained from brand refresh, market research, and sales collateral development. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/dwcacsshortfinal-170420183259-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Local Advertising Agency: Results gained from brand refresh, market research, and sales collateral development.
Case Study: Brand Guide & Sales Collateral from Dawn Weathersbee
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Planning for the Future of Business /slideshow/planning-for-the-future-of-business/70646041 kkmarketing-170103222436
Cheatsheet from a marketer's perspective on future trends in technology and culture. Written by someone who read and studied the book, so you can preview the future and begin to plan for it quickly and easily. ]]>

Cheatsheet from a marketer's perspective on future trends in technology and culture. Written by someone who read and studied the book, so you can preview the future and begin to plan for it quickly and easily. ]]>
Tue, 03 Jan 2017 22:24:36 GMT /slideshow/planning-for-the-future-of-business/70646041 dawnweathersbee@slideshare.net(dawnweathersbee) Planning for the Future of Business dawnweathersbee Cheatsheet from a marketer's perspective on future trends in technology and culture. Written by someone who read and studied the book, so you can preview the future and begin to plan for it quickly and easily. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/kkmarketing-170103222436-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Cheatsheet from a marketer&#39;s perspective on future trends in technology and culture. Written by someone who read and studied the book, so you can preview the future and begin to plan for it quickly and easily.
Planning for the Future of Business from Dawn Weathersbee
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Icon Persona /dawnweathersbee/icon-persona dawnweathersbeeiconarchetype-idealclient-160617173030
persona I use for my own business development and sales.]]>

persona I use for my own business development and sales.]]>
Fri, 17 Jun 2016 17:30:30 GMT /dawnweathersbee/icon-persona dawnweathersbee@slideshare.net(dawnweathersbee) Icon Persona dawnweathersbee persona I use for my own business development and sales. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/dawnweathersbeeiconarchetype-idealclient-160617173030-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> persona I use for my own business development and sales.
Icon Persona from Dawn Weathersbee
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Optimizing Email for 5 Sales Funnel Stages /slideshow/optimizing-email-for-5-sales-funnel-stages/62982973 emailfunnelstages-160612185116
Defines the five stages of the buyer's journey, and how to plan your emails and metrics for each stage. ]]>

Defines the five stages of the buyer's journey, and how to plan your emails and metrics for each stage. ]]>
Sun, 12 Jun 2016 18:51:16 GMT /slideshow/optimizing-email-for-5-sales-funnel-stages/62982973 dawnweathersbee@slideshare.net(dawnweathersbee) Optimizing Email for 5 Sales Funnel Stages dawnweathersbee Defines the five stages of the buyer's journey, and how to plan your emails and metrics for each stage. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/emailfunnelstages-160612185116-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Defines the five stages of the buyer&#39;s journey, and how to plan your emails and metrics for each stage.
Optimizing Email for 5 Sales Funnel Stages from Dawn Weathersbee
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Persona: the Pragmatist /slideshow/persona-the-pragmatist/62000477 dawnweathersbeepragmatistarchetype-idealclient-160513210917
Overview of one of my client archetypes. Example of the development of a B2B persona. ]]>

Overview of one of my client archetypes. Example of the development of a B2B persona. ]]>
Fri, 13 May 2016 21:09:17 GMT /slideshow/persona-the-pragmatist/62000477 dawnweathersbee@slideshare.net(dawnweathersbee) Persona: the Pragmatist dawnweathersbee Overview of one of my client archetypes. Example of the development of a B2B persona. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/dawnweathersbeepragmatistarchetype-idealclient-160513210917-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Overview of one of my client archetypes. Example of the development of a B2B persona.
Persona: the Pragmatist from Dawn Weathersbee
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Are You Stealing Intellectual Property? /slideshow/are-you-stealing-intellectual-property/59497385 intellectualproperty-160313200314
People break copyright and trademark laws on the Internet everyday. Trouble is, it can lead to embarrassment or lawsuits if you're not careful. Create your own work, attribute, or get a license to use. ]]>

People break copyright and trademark laws on the Internet everyday. Trouble is, it can lead to embarrassment or lawsuits if you're not careful. Create your own work, attribute, or get a license to use. ]]>
Sun, 13 Mar 2016 20:03:13 GMT /slideshow/are-you-stealing-intellectual-property/59497385 dawnweathersbee@slideshare.net(dawnweathersbee) Are You Stealing Intellectual Property? dawnweathersbee People break copyright and trademark laws on the Internet everyday. Trouble is, it can lead to embarrassment or lawsuits if you're not careful. Create your own work, attribute, or get a license to use. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/intellectualproperty-160313200314-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> People break copyright and trademark laws on the Internet everyday. Trouble is, it can lead to embarrassment or lawsuits if you&#39;re not careful. Create your own work, attribute, or get a license to use.
Are You Stealing Intellectual Property? from Dawn Weathersbee
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My New Visual Brand Identity /slideshow/my-new-visual-brand-identity/59497296 dawnlogobrandguidelines-160313195944
New logo, new brand colors, new fonts. I love my new design for everything! One of the foundations of a strong brand identity. ]]>

New logo, new brand colors, new fonts. I love my new design for everything! One of the foundations of a strong brand identity. ]]>
Sun, 13 Mar 2016 19:59:44 GMT /slideshow/my-new-visual-brand-identity/59497296 dawnweathersbee@slideshare.net(dawnweathersbee) My New Visual Brand Identity dawnweathersbee New logo, new brand colors, new fonts. I love my new design for everything! One of the foundations of a strong brand identity. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/dawnlogobrandguidelines-160313195944-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> New logo, new brand colors, new fonts. I love my new design for everything! One of the foundations of a strong brand identity.
My New Visual Brand Identity from Dawn Weathersbee
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Brand Messaging: Develop Content for Your Audience /slideshow/brand-messaging-develop-content-for-your-audience/57197414 audiencequestions-160118205909
Questions to ask yourself about your audience so that you may begin to develop content that will inspire them and connect them to your brand. ]]>

Questions to ask yourself about your audience so that you may begin to develop content that will inspire them and connect them to your brand. ]]>
Mon, 18 Jan 2016 20:59:09 GMT /slideshow/brand-messaging-develop-content-for-your-audience/57197414 dawnweathersbee@slideshare.net(dawnweathersbee) Brand Messaging: Develop Content for Your Audience dawnweathersbee Questions to ask yourself about your audience so that you may begin to develop content that will inspire them and connect them to your brand. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/audiencequestions-160118205909-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Questions to ask yourself about your audience so that you may begin to develop content that will inspire them and connect them to your brand.
Brand Messaging: Develop Content for Your Audience from Dawn Weathersbee
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Bootstrapping Your Brand Day 2 /slideshow/bootstrapping-your-brand-day-2-56145740/56145740 bubscoreday2v3-151215011045
Overview of the basics of developing your brand identity. Day two covers what you need to know to establish your basic guidelines, examples of basic brand guidelines, and resources to help. ]]>

Overview of the basics of developing your brand identity. Day two covers what you need to know to establish your basic guidelines, examples of basic brand guidelines, and resources to help. ]]>
Tue, 15 Dec 2015 01:10:45 GMT /slideshow/bootstrapping-your-brand-day-2-56145740/56145740 dawnweathersbee@slideshare.net(dawnweathersbee) Bootstrapping Your Brand Day 2 dawnweathersbee Overview of the basics of developing your brand identity. Day two covers what you need to know to establish your basic guidelines, examples of basic brand guidelines, and resources to help. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/bubscoreday2v3-151215011045-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Overview of the basics of developing your brand identity. Day two covers what you need to know to establish your basic guidelines, examples of basic brand guidelines, and resources to help.
Bootstrapping Your Brand Day 2 from Dawn Weathersbee
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Bootstrapping Your Brand Day 1 /slideshow/bootstrapping-your-brand-day-1/56145627 bubscorev5-151215010229
Overview of the basics of developing your brand identity. Day one covers basic brand guidelines, brand personality, and market position. ]]>

Overview of the basics of developing your brand identity. Day one covers basic brand guidelines, brand personality, and market position. ]]>
Tue, 15 Dec 2015 01:02:29 GMT /slideshow/bootstrapping-your-brand-day-1/56145627 dawnweathersbee@slideshare.net(dawnweathersbee) Bootstrapping Your Brand Day 1 dawnweathersbee Overview of the basics of developing your brand identity. Day one covers basic brand guidelines, brand personality, and market position. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/bubscorev5-151215010229-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Overview of the basics of developing your brand identity. Day one covers basic brand guidelines, brand personality, and market position.
Bootstrapping Your Brand Day 1 from Dawn Weathersbee
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Branding Boot Camp Module 4: Develop Your Style Guide /slideshow/branding-boot-camp-module-4-develop-your-style-guide/51651538 bbcm4-150814222649-lva1-app6891
Elements for a small business style guide.]]>

Elements for a small business style guide.]]>
Fri, 14 Aug 2015 22:26:48 GMT /slideshow/branding-boot-camp-module-4-develop-your-style-guide/51651538 dawnweathersbee@slideshare.net(dawnweathersbee) Branding Boot Camp Module 4: Develop Your Style Guide dawnweathersbee Elements for a small business style guide. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/bbcm4-150814222649-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Elements for a small business style guide.
Branding Boot Camp Module 4: Develop Your Style Guide from Dawn Weathersbee
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Design Basics for Non-Designers /slideshow/design-basics-for-nondesigners-51522472/51522472 jwdesignbasics7-150811230257-lva1-app6891
The basic of DIY design for online marketing, when you don't have a design degree. ]]>

The basic of DIY design for online marketing, when you don't have a design degree. ]]>
Tue, 11 Aug 2015 23:02:57 GMT /slideshow/design-basics-for-nondesigners-51522472/51522472 dawnweathersbee@slideshare.net(dawnweathersbee) Design Basics for Non-Designers dawnweathersbee The basic of DIY design for online marketing, when you don't have a design degree. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/jwdesignbasics7-150811230257-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The basic of DIY design for online marketing, when you don&#39;t have a design degree.
Design Basics for Non-Designers from Dawn Weathersbee
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Branding Boot Camp Module 1 /slideshow/branding-boot-camp-module-1/50898797 bbcm1-150724184248-lva1-app6892
First module of Branding Bootcamp worshop. This course teaches participants to develop their brand communications, starting with looking at themselves in Module 1.]]>

First module of Branding Bootcamp worshop. This course teaches participants to develop their brand communications, starting with looking at themselves in Module 1.]]>
Fri, 24 Jul 2015 18:42:48 GMT /slideshow/branding-boot-camp-module-1/50898797 dawnweathersbee@slideshare.net(dawnweathersbee) Branding Boot Camp Module 1 dawnweathersbee First module of Branding Bootcamp worshop. This course teaches participants to develop their brand communications, starting with looking at themselves in Module 1. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/bbcm1-150724184248-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> First module of Branding Bootcamp worshop. This course teaches participants to develop their brand communications, starting with looking at themselves in Module 1.
Branding Boot Camp Module 1 from Dawn Weathersbee
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How to Market Using Facebook, Twitter, and Instagram /slideshow/fbtwig/35728067 fbtwig-140610235425-phpapp02
Demographics and tips that will help you build your audience base and reach new customers.]]>

Demographics and tips that will help you build your audience base and reach new customers.]]>
Tue, 10 Jun 2014 23:54:25 GMT /slideshow/fbtwig/35728067 dawnweathersbee@slideshare.net(dawnweathersbee) How to Market Using Facebook, Twitter, and Instagram dawnweathersbee Demographics and tips that will help you build your audience base and reach new customers. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/fbtwig-140610235425-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Demographics and tips that will help you build your audience base and reach new customers.
How to Market Using Facebook, Twitter, and Instagram from Dawn Weathersbee
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How to Get Money through Crowdfunding /dawnweathersbee/how-to-get-money-through-crowdfunding-35281429 howtocrowdfund-140529170818-phpapp01
Details how to structure a crowdfunding campaign from start to finish. Includes tips on what to include and how to make your project appealing to funders. ]]>

Details how to structure a crowdfunding campaign from start to finish. Includes tips on what to include and how to make your project appealing to funders. ]]>
Thu, 29 May 2014 17:08:18 GMT /dawnweathersbee/how-to-get-money-through-crowdfunding-35281429 dawnweathersbee@slideshare.net(dawnweathersbee) How to Get Money through Crowdfunding dawnweathersbee Details how to structure a crowdfunding campaign from start to finish. Includes tips on what to include and how to make your project appealing to funders. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/howtocrowdfund-140529170818-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Details how to structure a crowdfunding campaign from start to finish. Includes tips on what to include and how to make your project appealing to funders.
How to Get Money through Crowdfunding from Dawn Weathersbee
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https://cdn.slidesharecdn.com/profile-photo-dawnweathersbee-48x48.jpg?cb=1633101599 Everyone is online, but do you know where your target market is, what they want to know about, the kind of content they prefer, and how to reach them? Whether you need to communicate through a printed sales sheet or figure out what to post on social media, the foundation is always the same: you must answer these 5 questions: • What does our brand stand for? • What problems do we solve? • Why do people buy from us? • Where is our audience? • What kind of content do they prefer? Helping you answer these questions, develop a strategy around their answers, and implement that strategy is what I do. Best of all, my process has been proven to save time and money by providing clarity around... www.linkedin.com/in/dawnweathersbee https://cdn.slidesharecdn.com/ss_thumbnails/brandfoundation-identitymessaging-170608221117-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/brand-foundation-identity-messaging/76781337 Brand Foundation: Iden... https://cdn.slidesharecdn.com/ss_thumbnails/dwcacsshortfinal-170420183259-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/case-study-brand-guide-sales-collateral/75242472 Case Study: Brand Guid... https://cdn.slidesharecdn.com/ss_thumbnails/kkmarketing-170103222436-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/planning-for-the-future-of-business/70646041 Planning for the Futur...