�ݺ�ߣshows by User: dbulmer

�ݺ�ߣshows by User: dbulmer / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: dbulmer / Sun, 14 Sep 2014 22:38:25 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: dbulmer New Symbiosis of Professional Networks /slideshow/new-symbiosis/39080865 newsymbiosisearlyresearchfindingsfinalv4-091124072620-phpapp01-140914223825-phpapp01
First study (conducted in 2009) in a series of research to explore the impact of social media on professionals.]]>
First study (conducted in 2009) in a series of research to explore the impact of social media on professionals.]]> Sun, 14 Sep 2014 22:38:25 GMT /slideshow/new-symbiosis/39080865 dbulmer@slideshare.net(dbulmer) New Symbiosis of Professional Networks dbulmer First study (conducted in 2009) in a series of research to explore the impact of social media on professionals. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/newsymbiosisearlyresearchfindingsfinalv4-091124072620-phpapp01-140914223825-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> First study (conducted in 2009) in a series of research to explore the impact of social media on professionals.

New Symbiosis of Professional Networks from Don Bulmer

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0 The Social Mind Study /slideshow/the-social-mind-study/39080520 thesocialmindresearchstudy-140913162952-phpapp02-140914222121-phpapp01
Social business is dynamically changing the face of human interaction and communications globally. The emergence of new social behaviors and interrelationships between individuals, organizations, thought leaders and influencers are evolving in new and previously unforeseen ways primarily because of social media networks and peer groups. A disruption is in the making, but this time, human behavior is the driver, not technology. People want and need to get the information they need at the time they desire it, especially from those they consider to be experts. We are returning to the “apple cart” of yesteryear. However, this time around we are armed with digital devices to extend our global ability to talk with the companies and people who inform our decisions. This paradigm shift is a major communications innovation in all markets, which is radically changing the way people and organizations engage and behave online. There is also a strong link between social networking and what might be called “a new global anthropology” that is developing because of these new behaviors, interactions and interrelationships between cultures enabled through social business. Over the past three years Vanessa DiMauro, Peter Auditore and myself, all Society for New Communications Research fellows, have embarked on a series of research studies to understand this new and evolving business platform and its impact on social communications and influence.]]>
Social business is dynamically changing the face of human interaction and communications globally. The emergence of new social behaviors and interrelationships between individuals, organizations, thought leaders and influencers are evolving in new and previously unforeseen ways primarily because of social media networks and peer groups. A disruption is in the making, but this time, human behavior is the driver, not technology. People want and need to get the information they need at the time they desire it, especially from those they consider to be experts. We are returning to the “apple cart” of yesteryear. However, this time around we are armed with digital devices to extend our global ability to talk with the companies and people who inform our decisions. This paradigm shift is a major communications innovation in all markets, which is radically changing the way people and organizations engage and behave online. There is also a strong link between social networking and what might be called “a new global anthropology” that is developing because of these new behaviors, interactions and interrelationships between cultures enabled through social business. Over the past three years Vanessa DiMauro, Peter Auditore and myself, all Society for New Communications Research fellows, have embarked on a series of research studies to understand this new and evolving business platform and its impact on social communications and influence.]]> Sun, 14 Sep 2014 22:21:21 GMT /slideshow/the-social-mind-study/39080520 dbulmer@slideshare.net(dbulmer) The Social Mind Study dbulmer Social business is dynamically changing the face of human interaction and communications globally. The emergence of new social behaviors and interrelationships between individuals, organizations, thought leaders and influencers are evolving in new and previously unforeseen ways primarily because of social media networks and peer groups. A disruption is in the making, but this time, human behavior is the driver, not technology. People want and need to get the information they need at the time they desire it, especially from those they consider to be experts. We are returning to the “apple cart” of yesteryear. However, this time around we are armed with digital devices to extend our global ability to talk with the companies and people who inform our decisions. This paradigm shift is a major communications innovation in all markets, which is radically changing the way people and organizations engage and behave online. There is also a strong link between social networking and what might be called “a new global anthropology” that is developing because of these new behaviors, interactions and interrelationships between cultures enabled through social business. Over the past three years Vanessa DiMauro, Peter Auditore and myself, all Society for New Communications Research fellows, have embarked on a series of research studies to understand this new and evolving business platform and its impact on social communications and influence. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/thesocialmindresearchstudy-140913162952-phpapp02-140914222121-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> Social business is dynamically changing the face of human interaction and communications globally. The emergence of new social behaviors and interrelationships between individuals, organizations, thought leaders and influencers are evolving in new and previously unforeseen ways primarily because of social media networks and peer groups. A disruption is in the making, but this time, human behavior is the driver, not technology. People want and need to get the information they need at the time they desire it, especially from those they consider to be experts. We are returning to the “apple cart” of yesteryear. However, this time around we are armed with digital devices to extend our global ability to talk with the companies and people who inform our decisions. This paradigm shift is a major communications innovation in all markets, which is radically changing the way people and organizations engage and behave online. There is also a strong link between social networking and what might be called “a new global anthropology” that is developing because of these new behaviors, interactions and interrelationships between cultures enabled through social business. Over the past three years Vanessa DiMauro, Peter Auditore and myself, all Society for New Communications Research fellows, have embarked on a series of research studies to understand this new and evolving business platform and its impact on social communications and influence.

The Social Mind Study from Don Bulmer

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0 The Social Consumer Study /slideshow/the-social-consumer-study-091414-2/39078532 thesocialconsumerstudy0914142-140914202950-phpapp02
The Social Consumer, study explores the factors that inform, impact and shape trust, loyalty and preferences of the digitally connected consumer. In this study, we tested the belief that brands which can tap into emotions about and awareness of their values (human/social) are most likely to inspire positive action and loyalty from consumers. Our view is that the super-connectedness of global communications has challenged how companies interact, engage and maintain relevance and trust with their key audiences and the public-at-large. As such, the reputation of a company is no longer defined by what they “report” or what they “say” they stand for. Instead, they are increasingly defined by the shared opinions and experiences of socially-connected consumers. The findings reflect a number of surprising and validating insights, informed by surveys completed by 927 respondents mostly from the U.S. with about 10 percent from rest-of-world with great distribution and balance across age and gender.]]>
The Social Consumer, study explores the factors that inform, impact and shape trust, loyalty and preferences of the digitally connected consumer. In this study, we tested the belief that brands which can tap into emotions about and awareness of their values (human/social) are most likely to inspire positive action and loyalty from consumers. Our view is that the super-connectedness of global communications has challenged how companies interact, engage and maintain relevance and trust with their key audiences and the public-at-large. As such, the reputation of a company is no longer defined by what they “report” or what they “say” they stand for. Instead, they are increasingly defined by the shared opinions and experiences of socially-connected consumers. The findings reflect a number of surprising and validating insights, informed by surveys completed by 927 respondents mostly from the U.S. with about 10 percent from rest-of-world with great distribution and balance across age and gender.]]> Sun, 14 Sep 2014 20:29:50 GMT /slideshow/the-social-consumer-study-091414-2/39078532 dbulmer@slideshare.net(dbulmer) The Social Consumer Study dbulmer The Social Consumer, study explores the factors that inform, impact and shape trust, loyalty and preferences of the digitally connected consumer. In this study, we tested the belief that brands which can tap into emotions about and awareness of their values (human/social) are most likely to inspire positive action and loyalty from consumers. Our view is that the super-connectedness of global communications has challenged how companies interact, engage and maintain relevance and trust with their key audiences and the public-at-large. As such, the reputation of a company is no longer defined by what they “report” or what they “say” they stand for. Instead, they are increasingly defined by the shared opinions and experiences of socially-connected consumers. The findings reflect a number of surprising and validating insights, informed by surveys completed by 927 respondents mostly from the U.S. with about 10 percent from rest-of-world with great distribution and balance across age and gender. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/thesocialconsumerstudy0914142-140914202950-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> The Social Consumer, study explores the factors that inform, impact and shape trust, loyalty and preferences of the digitally connected consumer. In this study, we tested the belief that brands which can tap into emotions about and awareness of their values (human/social) are most likely to inspire positive action and loyalty from consumers. Our view is that the super-connectedness of global communications has challenged how companies interact, engage and maintain relevance and trust with their key audiences and the public-at-large. As such, the reputation of a company is no longer defined by what they “report” or what they “say” they stand for. Instead, they are increasingly defined by the shared opinions and experiences of socially-connected consumers. The findings reflect a number of surprising and validating insights, informed by surveys completed by 927 respondents mostly from the U.S. with about 10 percent from rest-of-world with great distribution and balance across age and gender.

The Social Consumer Study from Don Bulmer

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0 https://cdn.slidesharecdn.com/profile-photo-dbulmer-48x48.jpg?cb=1588962234 I am inspired by the super-connectedness of global communication and the inherent opportunities to create economic and societal value - at scale. A more globally connected world has challenged how companies interact, engage and maintain relevance and trust with their key audiences and the public-at-large. The reputation of a company is no longer defined by what they “report” or what they “say” they stand for. Instead, they are increasingly defined by the shared opinions and experiences of socially-connected consumers. I believe that purpose, values, and cause, matters. Taking time to understand what people care about and relating to them on their terms, in a frictionless way, is the di... http://everydayinfluence.typepad.com/ https://cdn.slidesharecdn.com/ss_thumbnails/newsymbiosisearlyresearchfindingsfinalv4-091124072620-phpapp01-140914223825-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/new-symbiosis/39080865 New Symbiosis of Profe... https://cdn.slidesharecdn.com/ss_thumbnails/thesocialmindresearchstudy-140913162952-phpapp02-140914222121-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/the-social-mind-study/39080520 The Social Mind Study https://cdn.slidesharecdn.com/ss_thumbnails/thesocialconsumerstudy0914142-140914202950-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/the-social-consumer-study-091414-2/39078532 The Social Consumer Study