�ݺ�ߣshows by User: debbraidic

�ݺ�ߣshows by User: debbraidic / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: debbraidic / Sun, 11 May 2014 12:50:26 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: debbraidic SMAC Forum 2014 - Greatest Digital Challenge /slideshow/smac-forum-2014-greatest-digital-challenge/34539700 chla-smacslides-withaudiob-140511125027-phpapp01
This slide deck represents a close facsimile of the original presentation made to attendees of the Strategic Marketing and Communications Forum 2014 in Atlanta, GA. Outlined is a proposed approach to deepen the collaborative network of the CHA-SMAC Forum as it relates specifically to digital assets that we need, as marketers, to power our efforts in an era of health care reform. The crux of the proposal is for a digital asset-licensing initiative that creates a marketplace that permits pediatric academic medical centers to iterate faster and creates a scenario where all boats can rise quickly to fulfill our missions. ]]>
This slide deck represents a close facsimile of the original presentation made to attendees of the Strategic Marketing and Communications Forum 2014 in Atlanta, GA. Outlined is a proposed approach to deepen the collaborative network of the CHA-SMAC Forum as it relates specifically to digital assets that we need, as marketers, to power our efforts in an era of health care reform. The crux of the proposal is for a digital asset-licensing initiative that creates a marketplace that permits pediatric academic medical centers to iterate faster and creates a scenario where all boats can rise quickly to fulfill our missions. ]]> Sun, 11 May 2014 12:50:26 GMT /slideshow/smac-forum-2014-greatest-digital-challenge/34539700 debbraidic@slideshare.net(debbraidic) SMAC Forum 2014 - Greatest Digital Challenge debbraidic This slide deck represents a close facsimile of the original presentation made to attendees of the Strategic Marketing and Communications Forum 2014 in Atlanta, GA. Outlined is a proposed approach to deepen the collaborative network of the CHA-SMAC Forum as it relates specifically to digital assets that we need, as marketers, to power our efforts in an era of health care reform. The crux of the proposal is for a digital asset-licensing initiative that creates a marketplace that permits pediatric academic medical centers to iterate faster and creates a scenario where all boats can rise quickly to fulfill our missions. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/chla-smacslides-withaudiob-140511125027-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> This slide deck represents a close facsimile of the original presentation made to attendees of the Strategic Marketing and Communications Forum 2014 in Atlanta, GA. Outlined is a proposed approach to deepen the collaborative network of the CHA-SMAC Forum as it relates specifically to digital assets that we need, as marketers, to power our efforts in an era of health care reform. The crux of the proposal is for a digital asset-licensing initiative that creates a marketplace that permits pediatric academic medical centers to iterate faster and creates a scenario where all boats can rise quickly to fulfill our missions.

SMAC Forum 2014 - Greatest Digital Challenge from Deborah A. Braidic, MABC

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0 Social Media at Childrens Hospital Los Angeles /slideshow/social-media-at-childrens-hospital-los-angeles/3398264 nachri3-10vc-100311095412-phpapp01
Sharing Childrens Hospital Los Angeles' journey from zero social media involvement to full social media immersion in under one year using no new staff members. Overview of integration and alignment with existing web practices for the organization. Channels used include: • Facebook (Facebook.com/ChildrensLA) • Blog (WeAreCHLA.org) • Twitter (Twitter.com/ChildrensLA) • YouTube (YouTube.com/ChildrensLA) Conclusion is that the hospital began with a platform of what is "Our Story" and social media allows Childrens Hospital Los Angeles to have others answer the question "What is YOUR STORY about the hospital?" For more description, check out the NACHRI Conference Blog post about this presentation at: http://childrenshospitals.typepad.com/connectedthinking/2010/03/down-with-dull-tweets-debra-braidic.html]]>
Sharing Childrens Hospital Los Angeles' journey from zero social media involvement to full social media immersion in under one year using no new staff members. Overview of integration and alignment with existing web practices for the organization. Channels used include: • Facebook (Facebook.com/ChildrensLA) • Blog (WeAreCHLA.org) • Twitter (Twitter.com/ChildrensLA) • YouTube (YouTube.com/ChildrensLA) Conclusion is that the hospital began with a platform of what is "Our Story" and social media allows Childrens Hospital Los Angeles to have others answer the question "What is YOUR STORY about the hospital?" For more description, check out the NACHRI Conference Blog post about this presentation at: http://childrenshospitals.typepad.com/connectedthinking/2010/03/down-with-dull-tweets-debra-braidic.html]]> Thu, 11 Mar 2010 09:43:45 GMT /slideshow/social-media-at-childrens-hospital-los-angeles/3398264 debbraidic@slideshare.net(debbraidic) Social Media at Childrens Hospital Los Angeles debbraidic Sharing Childrens Hospital Los Angeles' journey from zero social media involvement to full social media immersion in under one year using no new staff members. Overview of integration and alignment with existing web practices for the organization. Channels used include: • Facebook (Facebook.com/ChildrensLA) • Blog (WeAreCHLA.org) • Twitter (Twitter.com/ChildrensLA) • YouTube (YouTube.com/ChildrensLA) Conclusion is that the hospital began with a platform of what is "Our Story" and social media allows Childrens Hospital Los Angeles to have others answer the question "What is YOUR STORY about the hospital?" For more description, check out the NACHRI Conference Blog post about this presentation at: http://childrenshospitals.typepad.com/connectedthinking/2010/03/down-with-dull-tweets-debra-braidic.html <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/nachri3-10vc-100311095412-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> Sharing Childrens Hospital Los Angeles' journey from zero social media involvement to full social media immersion in under one year using no new staff members. Overview of integration and alignment with existing web practices for the organization. Channels used include: • Facebook (Facebook.com/ChildrensLA) • Blog (WeAreCHLA.org) • Twitter (Twitter.com/ChildrensLA) • YouTube (YouTube.com/ChildrensLA) Conclusion is that the hospital began with a platform of what is "Our Story" and social media allows Childrens Hospital Los Angeles to have others answer the question "What is YOUR STORY about the hospital?" For more description, check out the NACHRI Conference Blog post about this presentation at: http://childrenshospitals.typepad.com/connectedthinking/2010/03/down-with-dull-tweets-debra-braidic.html

Social Media at Childrens Hospital Los Angeles from Deborah A. Braidic, MABC

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0 https://cdn.slidesharecdn.com/profile-photo-debbraidic-48x48.jpg?cb=1527555298 Work with Marketing, Research Communications and Development teams to accomplish the goals of the organization. Directs a highly-targeted communications and digital messaging function for the institution designed to result in positive attribution to the hospital’s image, both internally and externally and support expansion of the hospital's one-time and sustainer donor base. Oversees celebrity relations, content development, direct response, internal communications, media relations and web content marketing teams. http://www.chla.org https://cdn.slidesharecdn.com/ss_thumbnails/chla-smacslides-withaudiob-140511125027-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/smac-forum-2014-greatest-digital-challenge/34539700 SMAC Forum 2014 - Grea... https://cdn.slidesharecdn.com/ss_thumbnails/nachri3-10vc-100311095412-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/social-media-at-childrens-hospital-los-angeles/3398264 Social Media at Childr...