�ݺ�ߣshows by User: dguy001

�ݺ�ߣshows by User: dguy001 / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: dguy001 / Mon, 09 Jun 2014 14:09:43 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: dguy001 Unlock Social Data to Discover the Profile of the Father's Day Shopper /slideshow/fathers-day-infographic-35663904/35663904 fathersdayinfographic-140609140943-phpapp01
Father’s day is upon us. Holiday’s like Father’s Day can be tricky for advertisers. While all of us may have a dad, not all of us spend money on him! New research from LoudDoor focused on profiling the female Father's Day shopper, shows that while about 85% of us will celebrate dad in some fashion, only about 37% of us will by him a gift. Digging deeper into the profile of gift buyers and matching them with their social data provides a powerful way to target advertising spending to maximize ROI. ]]>
Father’s day is upon us. Holiday’s like Father’s Day can be tricky for advertisers. While all of us may have a dad, not all of us spend money on him! New research from LoudDoor focused on profiling the female Father's Day shopper, shows that while about 85% of us will celebrate dad in some fashion, only about 37% of us will by him a gift. Digging deeper into the profile of gift buyers and matching them with their social data provides a powerful way to target advertising spending to maximize ROI. ]]> Mon, 09 Jun 2014 14:09:43 GMT /slideshow/fathers-day-infographic-35663904/35663904 dguy001@slideshare.net(dguy001) Unlock Social Data to Discover the Profile of the Father's Day Shopper dguy001 Father’s day is upon us. Holiday’s like Father’s Day can be tricky for advertisers. While all of us may have a dad, not all of us spend money on him! New research from LoudDoor focused on profiling the female Father's Day shopper, shows that while about 85% of us will celebrate dad in some fashion, only about 37% of us will by him a gift. Digging deeper into the profile of gift buyers and matching them with their social data provides a powerful way to target advertising spending to maximize ROI. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/fathersdayinfographic-140609140943-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Father’s day is upon us. Holiday’s like Father’s Day can be tricky for advertisers. While all of us may have a dad, not all of us spend money on him! New research from LoudDoor focused on profiling the female Father's Day shopper, shows that while about 85% of us will celebrate dad in some fashion, only about 37% of us will by him a gift. Digging deeper into the profile of gift buyers and matching them with their social data provides a powerful way to target advertising spending to maximize ROI.

Unlock Social Data to Discover the Profile of the Father's Day Shopper from David Guy

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1 Unlocking Social Data to Transform Market Research and Consumer Insights /dguy001/ld-overview-fordistribution ld-overview-fordistribution-140505094557-phpapp02
Social media has fundamentally change how consumers create and consume data. This presentation demonstrates how marketers can unlock this data and presents four clear case studies on how companies are putting this data to use.]]>
Social media has fundamentally change how consumers create and consume data. This presentation demonstrates how marketers can unlock this data and presents four clear case studies on how companies are putting this data to use.]]> Mon, 05 May 2014 09:45:56 GMT /dguy001/ld-overview-fordistribution dguy001@slideshare.net(dguy001) Unlocking Social Data to Transform Market Research and Consumer Insights dguy001 Social media has fundamentally change how consumers create and consume data. This presentation demonstrates how marketers can unlock this data and presents four clear case studies on how companies are putting this data to use. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ld-overview-fordistribution-140505094557-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Social media has fundamentally change how consumers create and consume data. This presentation demonstrates how marketers can unlock this data and presents four clear case studies on how companies are putting this data to use.

Unlocking Social Data to Transform Market Research and Consumer Insights from David Guy

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1 OMMA Social NY 2013 /slideshow/ommo-social-ny-2013/27495590 taleof2tequilasv3-131023105347-phpapp01
Great brand stories revolve around attributes where your product beats the competition. This case study will show you how to identify audience segments where your story resonates the best using opt-in research that takes you "behind the walled garden" to access and correlate survey respondents' precise likes and interests on Facebook. This social intelligence layer is the secret sauce to more effective ad targeting and killer brand strategies. ]]>
Great brand stories revolve around attributes where your product beats the competition. This case study will show you how to identify audience segments where your story resonates the best using opt-in research that takes you "behind the walled garden" to access and correlate survey respondents' precise likes and interests on Facebook. This social intelligence layer is the secret sauce to more effective ad targeting and killer brand strategies. ]]> Wed, 23 Oct 2013 10:53:47 GMT /slideshow/ommo-social-ny-2013/27495590 dguy001@slideshare.net(dguy001) OMMA Social NY 2013 dguy001 Great brand stories revolve around attributes where your product beats the competition. This case study will show you how to identify audience segments where your story resonates the best using opt-in research that takes you "behind the walled garden" to access and correlate survey respondents' precise likes and interests on Facebook. This social intelligence layer is the secret sauce to more effective ad targeting and killer brand strategies. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/taleof2tequilasv3-131023105347-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Great brand stories revolve around attributes where your product beats the competition. This case study will show you how to identify audience segments where your story resonates the best using opt-in research that takes you "behind the walled garden" to access and correlate survey respondents' precise likes and interests on Facebook. This social intelligence layer is the secret sauce to more effective ad targeting and killer brand strategies.

OMMA Social NY 2013 from David Guy

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1 iStrategy Miami April 2013 /slideshow/brand-sat-measureadvocacy4/27495435 brandsatmeasureadvocacy4-131023104553-phpapp02
Track and measure the ROI of your Facebook marketing efforts by benchmarking changes in your Fans' brand sentiment. Avoid wasted paid impressions by targeting likely consumers of your product. Brand Satisfaction data gives you more information about your Facebook consumer than ever before possible.]]>
Track and measure the ROI of your Facebook marketing efforts by benchmarking changes in your Fans' brand sentiment. Avoid wasted paid impressions by targeting likely consumers of your product. Brand Satisfaction data gives you more information about your Facebook consumer than ever before possible.]]> Wed, 23 Oct 2013 10:45:53 GMT /slideshow/brand-sat-measureadvocacy4/27495435 dguy001@slideshare.net(dguy001) iStrategy Miami April 2013 dguy001 Track and measure the ROI of your Facebook marketing efforts by benchmarking changes in your Fans' brand sentiment. Avoid wasted paid impressions by targeting likely consumers of your product. Brand Satisfaction data gives you more information about your Facebook consumer than ever before possible. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/brandsatmeasureadvocacy4-131023104553-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Track and measure the ROI of your Facebook marketing efforts by benchmarking changes in your Fans' brand sentiment. Avoid wasted paid impressions by targeting likely consumers of your product. Brand Satisfaction data gives you more information about your Facebook consumer than ever before possible.

iStrategy Miami April 2013 from David Guy

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1 Pivot Conference Presentation /slideshow/pivot-conference-kool-aid/27494301 pivotconferencekoolaid-131023094807-phpapp02
Kool-Aid Case Study: Using Facebook Market Research to Enable a Product Release Campaign]]>
Kool-Aid Case Study: Using Facebook Market Research to Enable a Product Release Campaign]]> Wed, 23 Oct 2013 09:48:06 GMT /slideshow/pivot-conference-kool-aid/27494301 dguy001@slideshare.net(dguy001) Pivot Conference Presentation dguy001 Kool-Aid Case Study: �Using Facebook Market Research to Enable a Product Release Campaign <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/pivotconferencekoolaid-131023094807-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Kool-Aid Case Study: �Using Facebook Market Research to Enable a Product Release Campaign

Pivot Conference Presentation from David Guy

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1 https://cdn.slidesharecdn.com/profile-photo-dguy001-48x48.jpg?cb=1538062683 www.louddoor.com https://cdn.slidesharecdn.com/ss_thumbnails/fathersdayinfographic-140609140943-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/fathers-day-infographic-35663904/35663904 Unlock Social Data to ... https://cdn.slidesharecdn.com/ss_thumbnails/ld-overview-fordistribution-140505094557-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds dguy001/ld-overview-fordistribution Unlocking Social Data ... https://cdn.slidesharecdn.com/ss_thumbnails/taleof2tequilasv3-131023105347-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/ommo-social-ny-2013/27495590 OMMA Social NY 2013