ºÝºÝߣshows by User: dhanamura / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: dhanamura / Fri, 20 Jul 2012 17:05:18 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: dhanamura SXSWi Panel Submission /slideshow/sxswi-panel-submission/13709752 metiaattslidesharesxsw-120720170520-phpapp01
AT&T and Metia have joined forces to submit a panel for SXSWi that brings together social media, marketing strategy, community engagement, and war stories from the front lines of big brand marketing. How has AT&T successfully connected with a developer community that demands authenticity, novelty, and technical innovation? AT&T will share some of their most notable highs and lows on the way to being named as the number one mobile developer program for a remarkable seven years in a row. AT&T started focusing on the development community before any of their competitors, and the conversation will include frontline reports about bringing together the AT&T team, agency, and customers to build lasting relationships in the ever-changing development community. AT&T’s efforts to produce the social community were held back by a myriad of complications, and Metia created an integrated content strategy that connected with the developer community and produced a workable infrastructure that will scale for AT&T over time. The social media program integrates with the other marketing initiatives under way with AT&T, and is core to their mission to be accessible, responsive, engaged, and supportive of the developer community. We’ll share war stories about the AT&T program, and tie them back to practical and actionable insights that can be used immediately. ]]>
AT&T and Metia have joined forces to submit a panel for SXSWi that brings together social media, marketing strategy, community engagement, and war stories from the front lines of big brand marketing. How has AT&T successfully connected with a developer community that demands authenticity, novelty, and technical innovation? AT&T will share some of their most notable highs and lows on the way to being named as the number one mobile developer program for a remarkable seven years in a row. AT&T started focusing on the development community before any of their competitors, and the conversation will include frontline reports about bringing together the AT&T team, agency, and customers to build lasting relationships in the ever-changing development community. AT&T’s efforts to produce the social community were held back by a myriad of complications, and Metia created an integrated content strategy that connected with the developer community and produced a workable infrastructure that will scale for AT&T over time. The social media program integrates with the other marketing initiatives under way with AT&T, and is core to their mission to be accessible, responsive, engaged, and supportive of the developer community. We’ll share war stories about the AT&T program, and tie them back to practical and actionable insights that can be used immediately. ]]> Fri, 20 Jul 2012 17:05:18 GMT /slideshow/sxswi-panel-submission/13709752 dhanamura@slideshare.net(dhanamura) SXSWi Panel Submission dhanamura AT&T and Metia have joined forces to submit a panel for SXSWi that brings together social media, marketing strategy, community engagement, and war stories from the front lines of big brand marketing. How has AT&T successfully connected with a developer community that demands authenticity, novelty, and technical innovation? AT&T will share some of their most notable highs and lows on the way to being named as the number one mobile developer program for a remarkable seven years in a row. AT&T started focusing on the development community before any of their competitors, and the conversation will include frontline reports about bringing together the AT&T team, agency, and customers to build lasting relationships in the ever-changing development community. AT&T’s efforts to produce the social community were held back by a myriad of complications, and Metia created an integrated content strategy that connected with the developer community and produced a workable infrastructure that will scale for AT&T over time. The social media program integrates with the other marketing initiatives under way with AT&T, and is core to their mission to be accessible, responsive, engaged, and supportive of the developer community. We’ll share war stories about the AT&T program, and tie them back to practical and actionable insights that can be used immediately. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/metiaattslidesharesxsw-120720170520-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> AT&amp;T and Metia have joined forces to submit a panel for SXSWi that brings together social media, marketing strategy, community engagement, and war stories from the front lines of big brand marketing. How has AT&amp;T successfully connected with a developer community that demands authenticity, novelty, and technical innovation? AT&amp;T will share some of their most notable highs and lows on the way to being named as the number one mobile developer program for a remarkable seven years in a row. AT&amp;T started focusing on the development community before any of their competitors, and the conversation will include frontline reports about bringing together the AT&amp;T team, agency, and customers to build lasting relationships in the ever-changing development community. AT&amp;T’s efforts to produce the social community were held back by a myriad of complications, and Metia created an integrated content strategy that connected with the developer community and produced a workable infrastructure that will scale for AT&amp;T over time. The social media program integrates with the other marketing initiatives under way with AT&amp;T, and is core to their mission to be accessible, responsive, engaged, and supportive of the developer community. We’ll share war stories about the AT&amp;T program, and tie them back to practical and actionable insights that can be used immediately.
SXSWi Panel Submission from Deborah Hanamura
]]> 278 2 https://cdn.slidesharecdn.com/ss_thumbnails/metiaattslidesharesxsw-120720170520-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-dhanamura-48x48.jpg?cb=1527716516 I used to be Deborah Keltner. Forced onto facebook from the sheer force of peer pressure. Concerned that it's a gateway site.