ºÝºÝߣshows by User: dmarca / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: dmarca / Tue, 14 May 2013 14:32:21 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: dmarca Social Networks & e-Business: Capturing Real-Time Niche Markets /slideshow/icsoft10-keynote-talk-21176367/21176367 icsoft10keynotetalk-130514143221-phpapp02
A relatively unknown fact: there is conceptual distance between the underlying intention of: 1) a social network conversation,and 2) an online ad. Long distance = poor ad alignment. Short distance = good ad alignment. Given this definition...the language-action perspective can give e-Business: 1) access to small, dynamic niche markets occurring in real-time in social networks, and 2) a way to create highly aligned online ads for those markets. This presentation will discuss the concept, give an example, and show how it can (at an architecture level) be implemented.]]>
A relatively unknown fact: there is conceptual distance between the underlying intention of: 1) a social network conversation,and 2) an online ad. Long distance = poor ad alignment. Short distance = good ad alignment. Given this definition...the language-action perspective can give e-Business: 1) access to small, dynamic niche markets occurring in real-time in social networks, and 2) a way to create highly aligned online ads for those markets. This presentation will discuss the concept, give an example, and show how it can (at an architecture level) be implemented.]]> Tue, 14 May 2013 14:32:21 GMT /slideshow/icsoft10-keynote-talk-21176367/21176367 dmarca@slideshare.net(dmarca) Social Networks & e-Business: Capturing Real-Time Niche Markets dmarca A relatively unknown fact: there is conceptual distance between the underlying intention of: 1) a social network conversation,and 2) an online ad. Long distance = poor ad alignment. Short distance = good ad alignment. Given this definition...the language-action perspective can give e-Business: 1) access to small, dynamic niche markets occurring in real-time in social networks, and 2) a way to create highly aligned online ads for those markets. This presentation will discuss the concept, give an example, and show how it can (at an architecture level) be implemented. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/icsoft10keynotetalk-130514143221-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A relatively unknown fact: there is conceptual distance between the underlying intention of: 1) a social network conversation,and 2) an online ad. Long distance = poor ad alignment. Short distance = good ad alignment. Given this definition...the language-action perspective can give e-Business: 1) access to small, dynamic niche markets occurring in real-time in social networks, and 2) a way to create highly aligned online ads for those markets. This presentation will discuss the concept, give an example, and show how it can (at an architecture level) be implemented.
Social Networks & e-Business: Capturing Real-Time Niche Markets from David Marca
]]> 690 8 https://cdn.slidesharecdn.com/ss_thumbnails/icsoft10keynotetalk-130514143221-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 SADT & IDEF0 for Augmenting UML, Algile & Usability Engineering /slideshow/icsoft11-keynote-talk/8130420 icsoft11keynotetalk-110527172900-phpapp01
Correct and complete context for software engineering requires domain modeling. Structured Analysis and Design Technique (SADT/IDEF0) is a proven way to model any kind of domain. This talk explains how SADT/IDEF0 domain modeling can bring correct and complete domain knowledge, including all required context, to today’s commonplace disciplines of Agile System Development, Unified Modeling Language (UML) methodology, and Usability Engineering methods.]]>
Correct and complete context for software engineering requires domain modeling. Structured Analysis and Design Technique (SADT/IDEF0) is a proven way to model any kind of domain. This talk explains how SADT/IDEF0 domain modeling can bring correct and complete domain knowledge, including all required context, to today’s commonplace disciplines of Agile System Development, Unified Modeling Language (UML) methodology, and Usability Engineering methods.]]> Fri, 27 May 2011 17:28:58 GMT /slideshow/icsoft11-keynote-talk/8130420 dmarca@slideshare.net(dmarca) SADT & IDEF0 for Augmenting UML, Algile & Usability Engineering dmarca Correct and complete context for software engineering requires domain modeling. Structured Analysis and Design Technique (SADT/IDEF0) is a proven way to model any kind of domain. This talk explains how SADT/IDEF0 domain modeling can bring correct and complete domain knowledge, including all required context, to today’s commonplace disciplines of Agile System Development, Unified Modeling Language (UML) methodology, and Usability Engineering methods. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/icsoft11keynotetalk-110527172900-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Correct and complete context for software engineering requires domain modeling. Structured Analysis and Design Technique (SADT/IDEF0) is a proven way to model any kind of domain. This talk explains how SADT/IDEF0 domain modeling can bring correct and complete domain knowledge, including all required context, to today’s commonplace disciplines of Agile System Development, Unified Modeling Language (UML) methodology, and Usability Engineering methods.
SADT & IDEF0 for Augmenting UML, Algile & Usability Engineering from David Marca
]]> 2022 6 https://cdn.slidesharecdn.com/ss_thumbnails/icsoft11keynotetalk-110527172900-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-dmarca-48x48.jpg?cb=1522810256 David A. Marca is Online Faculty and Ground Faculty for the University of Phoenix. His six books and 27 papers cover e-Business, business process reengineering, and software engineering. He holds a patent in workflow technology. His latest book is “Open Process Frameworks: Patterns for the Adaptive e-Enterprise." David is also the Founder of OpenProcess, Inc. – an e-Business consulting firm since 1997. He has consulted in Italy, Norway, Mexico and the United States. David is a member of IEEE, ACM and PMI. He is the Secretary for the IEEE Madison Section. He is also the co-chair of the International Conference on e-Business (ICE-B). www.openprocess.com https://cdn.slidesharecdn.com/ss_thumbnails/icsoft10keynotetalk-130514143221-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/icsoft10-keynote-talk-21176367/21176367 Social Networks &amp; e-Bu... https://cdn.slidesharecdn.com/ss_thumbnails/icsoft11keynotetalk-110527172900-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/icsoft11-keynote-talk/8130420 SADT &amp; IDEF0 for Augme...