際際滷shows by User: dmgeventsasia / http://www.slideshare.net/images/logo.gif 際際滷shows by User: dmgeventsasia / Mon, 25 May 2015 02:24:58 GMT 際際滷Share feed for 際際滷shows by User: dmgeventsasia How SMEs Can Drive Rapid, Significant Revenue Gains Online /slideshow/how-smes-can-drive-rapid-significant-revenue-gains-online/48551006 public-ad-tech-vandt-presentation-v1-150525022458-lva1-app6891
Learn tangible, actionable strategies to rapidly and significantly increase your SMEs online revenue. Find out how to: set realistic business objectives for online growth; build your business on the most powerful, scalable foundations; increase the quality of your website traffic so that you get more leads and sales; track and measure your progress so that youre always on target; increase the conversion of your marketing funnels; automate your marketing; get more out of your service providers by working with them on a performance- based approach and much more. Prepare to walk away from this talk feeling positive, energized and ready to take action on growing your SME online! Speakers: Cl辿ment Yeung, Chairman, Vandt International Juan Carlo, Director of Marketing, Juan Carlo]]>

Learn tangible, actionable strategies to rapidly and significantly increase your SMEs online revenue. Find out how to: set realistic business objectives for online growth; build your business on the most powerful, scalable foundations; increase the quality of your website traffic so that you get more leads and sales; track and measure your progress so that youre always on target; increase the conversion of your marketing funnels; automate your marketing; get more out of your service providers by working with them on a performance- based approach and much more. Prepare to walk away from this talk feeling positive, energized and ready to take action on growing your SME online! Speakers: Cl辿ment Yeung, Chairman, Vandt International Juan Carlo, Director of Marketing, Juan Carlo]]>
Mon, 25 May 2015 02:24:58 GMT /slideshow/how-smes-can-drive-rapid-significant-revenue-gains-online/48551006 dmgeventsasia@slideshare.net(dmgeventsasia) How SMEs Can Drive Rapid, Significant Revenue Gains Online dmgeventsasia Learn tangible, actionable strategies to rapidly and significantly increase your SMEs online revenue. Find out how to: set realistic business objectives for online growth; build your business on the most powerful, scalable foundations; increase the quality of your website traffic so that you get more leads and sales; track and measure your progress so that youre always on target; increase the conversion of your marketing funnels; automate your marketing; get more out of your service providers by working with them on a performance- based approach and much more. Prepare to walk away from this talk feeling positive, energized and ready to take action on growing your SME online! Speakers: Cl辿ment Yeung, Chairman, Vandt International Juan Carlo, Director of Marketing, Juan Carlo <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/public-ad-tech-vandt-presentation-v1-150525022458-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Learn tangible, actionable strategies to rapidly and significantly increase your SMEs online revenue. Find out how to: set realistic business objectives for online growth; build your business on the most powerful, scalable foundations; increase the quality of your website traffic so that you get more leads and sales; track and measure your progress so that youre always on target; increase the conversion of your marketing funnels; automate your marketing; get more out of your service providers by working with them on a performance- based approach and much more. Prepare to walk away from this talk feeling positive, energized and ready to take action on growing your SME online! Speakers: Cl辿ment Yeung, Chairman, Vandt International Juan Carlo, Director of Marketing, Juan Carlo
How SMEs Can Drive Rapid, Significant Revenue Gains Online from dmg events Asia
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Vserv narayan murthy-adtech-jakarta_may_15-pdf /slideshow/vserv-narayan-murthyadtechjakartamay15pdf/48473453 vserv-narayanmurthy-adtechjakartamay15-pdf-150522092602-lva1-app6892
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Fri, 22 May 2015 09:26:01 GMT /slideshow/vserv-narayan-murthyadtechjakartamay15pdf/48473453 dmgeventsasia@slideshare.net(dmgeventsasia) Vserv narayan murthy-adtech-jakarta_may_15-pdf dmgeventsasia <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/vserv-narayanmurthy-adtechjakartamay15-pdf-150522092602-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Vserv narayan murthy-adtech-jakarta_may_15-pdf from dmg events Asia
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Industry Presentation: Smart Data Driven Decision Marketing /slideshow/industry-presentation-smart-data-driven-decision-marketing/48472844 vservnarayan-murthyadtechbangkokmay15-pdf-150522090650-lva1-app6891
Brands are sitting on untapped gold mine of user data. User data enabled decision making can boost the ROI, effectiveness, efficiency and accountability of your marketing efforts by multiple folds. Narayan Murthy (VP, Global Sales & Strategy) will share his insights on different types of data sets available with decision makers and effective data enabled decision making including their strengths and weaknesses. Speaker: Narayan Murhty, VP Global Sales & Strategy, Vserv]]>

Brands are sitting on untapped gold mine of user data. User data enabled decision making can boost the ROI, effectiveness, efficiency and accountability of your marketing efforts by multiple folds. Narayan Murthy (VP, Global Sales & Strategy) will share his insights on different types of data sets available with decision makers and effective data enabled decision making including their strengths and weaknesses. Speaker: Narayan Murhty, VP Global Sales & Strategy, Vserv]]>
Fri, 22 May 2015 09:06:50 GMT /slideshow/industry-presentation-smart-data-driven-decision-marketing/48472844 dmgeventsasia@slideshare.net(dmgeventsasia) Industry Presentation: Smart Data Driven Decision Marketing dmgeventsasia Brands are sitting on untapped gold mine of user data. User data enabled decision making can boost the ROI, effectiveness, efficiency and accountability of your marketing efforts by multiple folds. Narayan Murthy (VP, Global Sales & Strategy) will share his insights on different types of data sets available with decision makers and effective data enabled decision making including their strengths and weaknesses. Speaker: Narayan Murhty, VP Global Sales & Strategy, Vserv <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/vservnarayan-murthyadtechbangkokmay15-pdf-150522090650-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Brands are sitting on untapped gold mine of user data. User data enabled decision making can boost the ROI, effectiveness, efficiency and accountability of your marketing efforts by multiple folds. Narayan Murthy (VP, Global Sales &amp; Strategy) will share his insights on different types of data sets available with decision makers and effective data enabled decision making including their strengths and weaknesses. Speaker: Narayan Murhty, VP Global Sales &amp; Strategy, Vserv
Industry Presentation: Smart Data Driven Decision Marketing from dmg events Asia
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Industry Presentation: Valuable Virality & Emotional Targeting /slideshow/industry-presentation-valuable-virality/48472716 unruly-bangkok-150522090308-lva1-app6891
In todays frenetic, cluttered media landscape, brands that want success on social media and memorability at the point of purchase need to create and distribute contagious content that makes a deep emotional connection with their audience. Well share our academic data driven approach to content creation and demonstrate how creating deeper connection with consumer drive brand value and user engagement both on and offline. Well describe how Emotional Targeting enhance programmatic video advertising. Speaker: Justin Lim, Senior Sales Manager - APAC, Unruly Media]]>

In todays frenetic, cluttered media landscape, brands that want success on social media and memorability at the point of purchase need to create and distribute contagious content that makes a deep emotional connection with their audience. Well share our academic data driven approach to content creation and demonstrate how creating deeper connection with consumer drive brand value and user engagement both on and offline. Well describe how Emotional Targeting enhance programmatic video advertising. Speaker: Justin Lim, Senior Sales Manager - APAC, Unruly Media]]>
Fri, 22 May 2015 09:03:07 GMT /slideshow/industry-presentation-valuable-virality/48472716 dmgeventsasia@slideshare.net(dmgeventsasia) Industry Presentation: Valuable Virality & Emotional Targeting dmgeventsasia In todays frenetic, cluttered media landscape, brands that want success on social media and memorability at the point of purchase need to create and distribute contagious content that makes a deep emotional connection with their audience. Well share our academic data driven approach to content creation and demonstrate how creating deeper connection with consumer drive brand value and user engagement both on and offline. Well describe how Emotional Targeting enhance programmatic video advertising. Speaker: Justin Lim, Senior Sales Manager - APAC, Unruly Media <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/unruly-bangkok-150522090308-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> In todays frenetic, cluttered media landscape, brands that want success on social media and memorability at the point of purchase need to create and distribute contagious content that makes a deep emotional connection with their audience. Well share our academic data driven approach to content creation and demonstrate how creating deeper connection with consumer drive brand value and user engagement both on and offline. Well describe how Emotional Targeting enhance programmatic video advertising. Speaker: Justin Lim, Senior Sales Manager - APAC, Unruly Media
Industry Presentation: Valuable Virality & Emotional Targeting from dmg events Asia
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Generation YouTube: How Creators and Brands are Working to Targeting Millennials /slideshow/public-donanderson/48465048 public-donanderson-150522042109-lva1-app6891
Authentic and generally unfiltered, YouTube Content Creators are proving to be a much-desired link for brands to hard-to-reach Millennials. Learn first-hand from noted fashion vlogger Pim Maneethai (aka Miss Pimpapka) why YouTubers have been able to establish a new model for audience engagement and relationship building through video, and how brands fit into this new content model.]]>

Authentic and generally unfiltered, YouTube Content Creators are proving to be a much-desired link for brands to hard-to-reach Millennials. Learn first-hand from noted fashion vlogger Pim Maneethai (aka Miss Pimpapka) why YouTubers have been able to establish a new model for audience engagement and relationship building through video, and how brands fit into this new content model.]]>
Fri, 22 May 2015 04:21:09 GMT /slideshow/public-donanderson/48465048 dmgeventsasia@slideshare.net(dmgeventsasia) Generation YouTube: How Creators and Brands are Working to Targeting Millennials dmgeventsasia Authentic and generally unfiltered, YouTube Content Creators are proving to be a much-desired link for brands to hard-to-reach Millennials. Learn first-hand from noted fashion vlogger Pim Maneethai (aka Miss Pimpapka) why YouTubers have been able to establish a new model for audience engagement and relationship building through video, and how brands fit into this new content model. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/public-donanderson-150522042109-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Authentic and generally unfiltered, YouTube Content Creators are proving to be a much-desired link for brands to hard-to-reach Millennials. Learn first-hand from noted fashion vlogger Pim Maneethai (aka Miss Pimpapka) why YouTubers have been able to establish a new model for audience engagement and relationship building through video, and how brands fit into this new content model.
Generation YouTube: How Creators and Brands are Working to Targeting Millennials from dmg events Asia
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Talknote: The Rise of Audiences as Brand Assets /slideshow/talknote-the-rise-of-audiences-as-brand-assets/47980190 salesforcerise-of-audiences-as-brand-assets-150511045712-lva1-app6892
Without an audience, your marketing is a tree falling in the forest that nobody hears. Every single business needs an audience to succeed, and thats exactly why we pay to reach them through advertising. But what about your proprietary audiencessubscribers, fans, and followers that your company alone can reach? Who is in charge of their development? Their management? Their long-term growth? Join author Jeff Rohrs as he demonstrates why audience may just be one of the most important assets you can build for your brand today.]]>

Without an audience, your marketing is a tree falling in the forest that nobody hears. Every single business needs an audience to succeed, and thats exactly why we pay to reach them through advertising. But what about your proprietary audiencessubscribers, fans, and followers that your company alone can reach? Who is in charge of their development? Their management? Their long-term growth? Join author Jeff Rohrs as he demonstrates why audience may just be one of the most important assets you can build for your brand today.]]>
Mon, 11 May 2015 04:57:12 GMT /slideshow/talknote-the-rise-of-audiences-as-brand-assets/47980190 dmgeventsasia@slideshare.net(dmgeventsasia) Talknote: The Rise of Audiences as Brand Assets dmgeventsasia Without an audience, your marketing is a tree falling in the forest that nobody hears. Every single business needs an audience to succeed, and thats exactly why we pay to reach them through advertising. But what about your proprietary audiencessubscribers, fans, and followers that your company alone can reach? Who is in charge of their development? Their management? Their long-term growth? Join author Jeff Rohrs as he demonstrates why audience may just be one of the most important assets you can build for your brand today. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/salesforcerise-of-audiences-as-brand-assets-150511045712-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Without an audience, your marketing is a tree falling in the forest that nobody hears. Every single business needs an audience to succeed, and thats exactly why we pay to reach them through advertising. But what about your proprietary audiencessubscribers, fans, and followers that your company alone can reach? Who is in charge of their development? Their management? Their long-term growth? Join author Jeff Rohrs as he demonstrates why audience may just be one of the most important assets you can build for your brand today.
Talknote: The Rise of Audiences as Brand Assets from dmg events Asia
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Real Moment Marketing - Using Brand Intelligence to Promote Your Brand and Reach Your Customers /slideshow/real-moment-marketing-using-brand-intelligence-to-promote-your-brand-and-reach-your-customers/47980086 amobeereal-moment-marketing-public-150511045306-lva1-app6891
What is Real Moment Marketing and how can brands use it to get results? Amobee will showcase insights around real moments and demonstrate how we can apply cross channel media activation to reach your target audience & promote your brand.]]>

What is Real Moment Marketing and how can brands use it to get results? Amobee will showcase insights around real moments and demonstrate how we can apply cross channel media activation to reach your target audience & promote your brand.]]>
Mon, 11 May 2015 04:53:06 GMT /slideshow/real-moment-marketing-using-brand-intelligence-to-promote-your-brand-and-reach-your-customers/47980086 dmgeventsasia@slideshare.net(dmgeventsasia) Real Moment Marketing - Using Brand Intelligence to Promote Your Brand and Reach Your Customers dmgeventsasia What is Real Moment Marketing and how can brands use it to get results? Amobee will showcase insights around real moments and demonstrate how we can apply cross channel media activation to reach your target audience & promote your brand. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/amobeereal-moment-marketing-public-150511045306-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> What is Real Moment Marketing and how can brands use it to get results? Amobee will showcase insights around real moments and demonstrate how we can apply cross channel media activation to reach your target audience &amp; promote your brand.
Real Moment Marketing - Using Brand Intelligence to Promote Your Brand and Reach Your Customers from dmg events Asia
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Building a forward-thinking & sustainable programmatic practice /slideshow/mediamath-building-aforwardthinkingnsustainable/47812461 mediamathbuilding-a-forward-thinking-n-sustainable-150506031347-conversion-gate01
What is a goal-based marketing approach? With all the confusing literature on programmatic advertising, its associated technologies and acronyms, brand marketers are bound to be bewildered and concerned on how programmatic can improve their business and achieve results. In this presentation, Matt Ware will discuss an approach framework that helps you focus on kickstarting your programmatic practice and deliver true revenue and business outcomes.]]>

What is a goal-based marketing approach? With all the confusing literature on programmatic advertising, its associated technologies and acronyms, brand marketers are bound to be bewildered and concerned on how programmatic can improve their business and achieve results. In this presentation, Matt Ware will discuss an approach framework that helps you focus on kickstarting your programmatic practice and deliver true revenue and business outcomes.]]>
Wed, 06 May 2015 03:13:47 GMT /slideshow/mediamath-building-aforwardthinkingnsustainable/47812461 dmgeventsasia@slideshare.net(dmgeventsasia) Building a forward-thinking & sustainable programmatic practice dmgeventsasia What is a goal-based marketing approach? With all the confusing literature on programmatic advertising, its associated technologies and acronyms, brand marketers are bound to be bewildered and concerned on how programmatic can improve their business and achieve results. In this presentation, Matt Ware will discuss an approach framework that helps you focus on kickstarting your programmatic practice and deliver true revenue and business outcomes. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mediamathbuilding-a-forward-thinking-n-sustainable-150506031347-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> What is a goal-based marketing approach? With all the confusing literature on programmatic advertising, its associated technologies and acronyms, brand marketers are bound to be bewildered and concerned on how programmatic can improve their business and achieve results. In this presentation, Matt Ware will discuss an approach framework that helps you focus on kickstarting your programmatic practice and deliver true revenue and business outcomes.
Building a forward-thinking & sustainable programmatic practice from dmg events Asia
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Keynote Presentation: Using Authentic Content to Engage an Audience that Hates Your Brand An Internet Explorer Case Study /dmgeventsasia/keynote-presentation-using-authentic-content-to-engage-an-audience-that-hates-your-brand-an-internet-explorer-case-study microsoftjonathan-wongusing-authentic-content-to-engage-150506031247-conversion-gate01
9GAG, Reddit, Know Your Meme. One doesnt need to look very far to find someone talking smack about Internet Explorer. Even as the product matured and improved over the years, Internet Explorer still suffers from negative brand perception, especially among web enthusiasts and younger generation netizens. It is truly, the browser you love to hate. Find out how the Internet Explorer marketing team used Japanese anime to successfully launch an out-of-the-box marketing campaign that went viral globally, and helped reverse the perception among web enthusiasts towards the Internet Explorer web browser. Understand the power of leveraging authenticity in marketing to your audience, and how a genuine voice can help you reconnect with your fans.]]>

9GAG, Reddit, Know Your Meme. One doesnt need to look very far to find someone talking smack about Internet Explorer. Even as the product matured and improved over the years, Internet Explorer still suffers from negative brand perception, especially among web enthusiasts and younger generation netizens. It is truly, the browser you love to hate. Find out how the Internet Explorer marketing team used Japanese anime to successfully launch an out-of-the-box marketing campaign that went viral globally, and helped reverse the perception among web enthusiasts towards the Internet Explorer web browser. Understand the power of leveraging authenticity in marketing to your audience, and how a genuine voice can help you reconnect with your fans.]]>
Wed, 06 May 2015 03:12:47 GMT /dmgeventsasia/keynote-presentation-using-authentic-content-to-engage-an-audience-that-hates-your-brand-an-internet-explorer-case-study dmgeventsasia@slideshare.net(dmgeventsasia) Keynote Presentation: Using Authentic Content to Engage an Audience that Hates Your Brand An Internet Explorer Case Study dmgeventsasia 9GAG, Reddit, Know Your Meme. One doesnt need to look very far to find someone talking smack about Internet Explorer. Even as the product matured and improved over the years, Internet Explorer still suffers from negative brand perception, especially among web enthusiasts and younger generation netizens. It is truly, the browser you love to hate. Find out how the Internet Explorer marketing team used Japanese anime to successfully launch an out-of-the-box marketing campaign that went viral globally, and helped reverse the perception among web enthusiasts towards the Internet Explorer web browser. Understand the power of leveraging authenticity in marketing to your audience, and how a genuine voice can help you reconnect with your fans. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/microsoftjonathan-wongusing-authentic-content-to-engage-150506031247-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> 9GAG, Reddit, Know Your Meme. One doesnt need to look very far to find someone talking smack about Internet Explorer. Even as the product matured and improved over the years, Internet Explorer still suffers from negative brand perception, especially among web enthusiasts and younger generation netizens. It is truly, the browser you love to hate. Find out how the Internet Explorer marketing team used Japanese anime to successfully launch an out-of-the-box marketing campaign that went viral globally, and helped reverse the perception among web enthusiasts towards the Internet Explorer web browser. Understand the power of leveraging authenticity in marketing to your audience, and how a genuine voice can help you reconnect with your fans.
Keynote Presentation: Using Authentic Content to Engage an Audience that Hates Your Brand An Internet Explorer Case Study from dmg events Asia
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Industry Presentation: Smart Data Driven Decision Making /slideshow/industry-presentation-smart-data-driven-decision-making/47812306 vserv-data-drive-decision-making-150506030901-conversion-gate02
Brands are sitting on untapped gold mine of user data. User data enabled decision making can boost the ROI, effectiveness, efficiency and accountability of your marketing efforts by multiple folds. Narayan Murthy (VP, Global Sales & Strategy) will share his insights on different types of data sets available with decision makers and effective data enabled decision making including their strengths and weaknesses.]]>

Brands are sitting on untapped gold mine of user data. User data enabled decision making can boost the ROI, effectiveness, efficiency and accountability of your marketing efforts by multiple folds. Narayan Murthy (VP, Global Sales & Strategy) will share his insights on different types of data sets available with decision makers and effective data enabled decision making including their strengths and weaknesses.]]>
Wed, 06 May 2015 03:09:01 GMT /slideshow/industry-presentation-smart-data-driven-decision-making/47812306 dmgeventsasia@slideshare.net(dmgeventsasia) Industry Presentation: Smart Data Driven Decision Making dmgeventsasia Brands are sitting on untapped gold mine of user data. User data enabled decision making can boost the ROI, effectiveness, efficiency and accountability of your marketing efforts by multiple folds. Narayan Murthy (VP, Global Sales & Strategy) will share his insights on different types of data sets available with decision makers and effective data enabled decision making including their strengths and weaknesses. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/vserv-data-drive-decision-making-150506030901-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Brands are sitting on untapped gold mine of user data. User data enabled decision making can boost the ROI, effectiveness, efficiency and accountability of your marketing efforts by multiple folds. Narayan Murthy (VP, Global Sales &amp; Strategy) will share his insights on different types of data sets available with decision makers and effective data enabled decision making including their strengths and weaknesses.
Industry Presentation: Smart Data Driven Decision Making from dmg events Asia
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Industry presentation: The Future of News in the Digital Age /slideshow/industry-presentation-the-future-of-news-in-the-digital-age/47811256 bbcfuture-of-news-in-digital-age-150506023348-conversion-gate02
In this digital age where information inequality is growing, the news industry is having to rethink the way it will keep everyone informed. BBC News examines the changing landscape the trends in technology and media, and what they mean for journalists & the journalism profession.]]>

In this digital age where information inequality is growing, the news industry is having to rethink the way it will keep everyone informed. BBC News examines the changing landscape the trends in technology and media, and what they mean for journalists & the journalism profession.]]>
Wed, 06 May 2015 02:33:48 GMT /slideshow/industry-presentation-the-future-of-news-in-the-digital-age/47811256 dmgeventsasia@slideshare.net(dmgeventsasia) Industry presentation: The Future of News in the Digital Age dmgeventsasia In this digital age where information inequality is growing, the news industry is having to rethink the way it will keep everyone informed. BBC News examines the changing landscape the trends in technology and media, and what they mean for journalists & the journalism profession. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/bbcfuture-of-news-in-digital-age-150506023348-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> In this digital age where information inequality is growing, the news industry is having to rethink the way it will keep everyone informed. BBC News examines the changing landscape the trends in technology and media, and what they mean for journalists &amp; the journalism profession.
Industry presentation: The Future of News in the Digital Age from dmg events Asia
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Masaya Ueno - The Rakuten Story - Humanising eCommerce & Empowering Merchants /slideshow/masaya-ueno-rakuten/44582391 masaya-uenorakuten-150212011022-conversion-gate01
In this short presentation, Masaya will give an overview of Rakuten, how Japans biggest eCommerce company took on the global market, and particularly how it has grown in Asia. He will cover recent strategic acquisitions that propelled Rakuten to not only be an eCommerce service but how it fits into a merchants eco-system. Finally, Masaya will share upcoming Rakuten strategy for keeping the business as successful as it is (if not more).]]>

In this short presentation, Masaya will give an overview of Rakuten, how Japans biggest eCommerce company took on the global market, and particularly how it has grown in Asia. He will cover recent strategic acquisitions that propelled Rakuten to not only be an eCommerce service but how it fits into a merchants eco-system. Finally, Masaya will share upcoming Rakuten strategy for keeping the business as successful as it is (if not more).]]>
Thu, 12 Feb 2015 01:10:22 GMT /slideshow/masaya-ueno-rakuten/44582391 dmgeventsasia@slideshare.net(dmgeventsasia) Masaya Ueno - The Rakuten Story - Humanising eCommerce & Empowering Merchants dmgeventsasia In this short presentation, Masaya will give an overview of Rakuten, how Japans biggest eCommerce company took on the global market, and particularly how it has grown in Asia. He will cover recent strategic acquisitions that propelled Rakuten to not only be an eCommerce service but how it fits into a merchants eco-system. Finally, Masaya will share upcoming Rakuten strategy for keeping the business as successful as it is (if not more). <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/masaya-uenorakuten-150212011022-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> In this short presentation, Masaya will give an overview of Rakuten, how Japans biggest eCommerce company took on the global market, and particularly how it has grown in Asia. He will cover recent strategic acquisitions that propelled Rakuten to not only be an eCommerce service but how it fits into a merchants eco-system. Finally, Masaya will share upcoming Rakuten strategy for keeping the business as successful as it is (if not more).
Masaya Ueno - The Rakuten Story - Humanising eCommerce & Empowering Merchants from dmg events Asia
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Omni-Channel Retailing: Challenges Facing Todays Retailer /slideshow/media-math-retail-onlineretailsummitfinal/44582284 mediamathretailonlineretailsummitfinal-150212010515-conversion-gate01
Edwin Lee, VP of Global Retail at MediaMath, will talk about some of the biggest challenges facing retailers today attribution, multi-channels, big data, business goals. He will also discuss how Mediamath Retail and its clients attacks these challenges.]]>

Edwin Lee, VP of Global Retail at MediaMath, will talk about some of the biggest challenges facing retailers today attribution, multi-channels, big data, business goals. He will also discuss how Mediamath Retail and its clients attacks these challenges.]]>
Thu, 12 Feb 2015 01:05:14 GMT /slideshow/media-math-retail-onlineretailsummitfinal/44582284 dmgeventsasia@slideshare.net(dmgeventsasia) Omni-Channel Retailing: Challenges Facing Todays Retailer dmgeventsasia Edwin Lee, VP of Global Retail at MediaMath, will talk about some of the biggest challenges facing retailers today attribution, multi-channels, big data, business goals. He will also discuss how Mediamath Retail and its clients attacks these challenges. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mediamathretailonlineretailsummitfinal-150212010515-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Edwin Lee, VP of Global Retail at MediaMath, will talk about some of the biggest challenges facing retailers today attribution, multi-channels, big data, business goals. He will also discuss how Mediamath Retail and its clients attacks these challenges.
Omni-Channel Retailing: Challenges Facing Todays Retailer from dmg events Asia
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Why and How Marketers Can Orchestrate Individual & Cohesive Customer Experiences Across all Digital Channels /slideshow/mark-vandenhaakoracle/44487134 mark-van-den-haak-oracle-150210034044-conversion-gate01
Nowadays, consumers are in control! Consumers demand (and deserve) consistent communications from brands across all multiple channels that are highly relevant to them as unique individuals. The digital marketing ecosystem is complex though and there are huge amounts of customer data that are growing every day when your customers interacting with your brand on various digital channels. At the same time, marketers need to deliver hard ROI and hit revenue goals. When revenue is lower than expected, we blast more messages to drive transactions, bombarding clients with more emails, more ads, more promotions via more channels. This results in a fragmented customer experience and more irrelevant touch points with brands rather than creating a customer-centric experience. Hear how you can be more relevant and consistent in your messaging, how you can still communicate at scale while customizing and tailoring all your messages to every single potential customer. Find out in 10 minutes the basics of how you can unify your customer data and optimize your marketing execution with true cross-channel marketing automation.]]>

Nowadays, consumers are in control! Consumers demand (and deserve) consistent communications from brands across all multiple channels that are highly relevant to them as unique individuals. The digital marketing ecosystem is complex though and there are huge amounts of customer data that are growing every day when your customers interacting with your brand on various digital channels. At the same time, marketers need to deliver hard ROI and hit revenue goals. When revenue is lower than expected, we blast more messages to drive transactions, bombarding clients with more emails, more ads, more promotions via more channels. This results in a fragmented customer experience and more irrelevant touch points with brands rather than creating a customer-centric experience. Hear how you can be more relevant and consistent in your messaging, how you can still communicate at scale while customizing and tailoring all your messages to every single potential customer. Find out in 10 minutes the basics of how you can unify your customer data and optimize your marketing execution with true cross-channel marketing automation.]]>
Tue, 10 Feb 2015 03:40:44 GMT /slideshow/mark-vandenhaakoracle/44487134 dmgeventsasia@slideshare.net(dmgeventsasia) Why and How Marketers Can Orchestrate Individual & Cohesive Customer Experiences Across all Digital Channels dmgeventsasia Nowadays, consumers are in control! Consumers demand (and deserve) consistent communications from brands across all multiple channels that are highly relevant to them as unique individuals. The digital marketing ecosystem is complex though and there are huge amounts of customer data that are growing every day when your customers interacting with your brand on various digital channels. At the same time, marketers need to deliver hard ROI and hit revenue goals. When revenue is lower than expected, we blast more messages to drive transactions, bombarding clients with more emails, more ads, more promotions via more channels. This results in a fragmented customer experience and more irrelevant touch points with brands rather than creating a customer-centric experience. Hear how you can be more relevant and consistent in your messaging, how you can still communicate at scale while customizing and tailoring all your messages to every single potential customer. Find out in 10 minutes the basics of how you can unify your customer data and optimize your marketing execution with true cross-channel marketing automation. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mark-van-den-haak-oracle-150210034044-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Nowadays, consumers are in control! Consumers demand (and deserve) consistent communications from brands across all multiple channels that are highly relevant to them as unique individuals. The digital marketing ecosystem is complex though and there are huge amounts of customer data that are growing every day when your customers interacting with your brand on various digital channels. At the same time, marketers need to deliver hard ROI and hit revenue goals. When revenue is lower than expected, we blast more messages to drive transactions, bombarding clients with more emails, more ads, more promotions via more channels. This results in a fragmented customer experience and more irrelevant touch points with brands rather than creating a customer-centric experience. Hear how you can be more relevant and consistent in your messaging, how you can still communicate at scale while customizing and tailoring all your messages to every single potential customer. Find out in 10 minutes the basics of how you can unify your customer data and optimize your marketing execution with true cross-channel marketing automation.
Why and How Marketers Can Orchestrate Individual & Cohesive Customer Experiences Across all Digital Channels from dmg events Asia
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Industry Presentation: eCommerce in Indonesia: Opportunities & Challenges /slideshow/industry-presentation-ecommerce-in-indonesia-opportunities-challenges/44189425 narendratatelunjuk-150202214914-conversion-gate02
In this session, Narendrata will share highlights about Indonesia's promising market for eCommerce, but also several challenges in infrastructure, logistics, payment, and also culture. Aside from the basics about entering Indonesia's eCommerce market, Narendrata will also talk about the prominent competition for eCommerce players and how to tackle these players.]]>

In this session, Narendrata will share highlights about Indonesia's promising market for eCommerce, but also several challenges in infrastructure, logistics, payment, and also culture. Aside from the basics about entering Indonesia's eCommerce market, Narendrata will also talk about the prominent competition for eCommerce players and how to tackle these players.]]>
Mon, 02 Feb 2015 21:49:14 GMT /slideshow/industry-presentation-ecommerce-in-indonesia-opportunities-challenges/44189425 dmgeventsasia@slideshare.net(dmgeventsasia) Industry Presentation: eCommerce in Indonesia: Opportunities & Challenges dmgeventsasia In this session, Narendrata will share highlights about Indonesia's promising market for eCommerce, but also several challenges in infrastructure, logistics, payment, and also culture. Aside from the basics about entering Indonesia's eCommerce market, Narendrata will also talk about the prominent competition for eCommerce players and how to tackle these players. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/narendratatelunjuk-150202214914-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> In this session, Narendrata will share highlights about Indonesia&#39;s promising market for eCommerce, but also several challenges in infrastructure, logistics, payment, and also culture. Aside from the basics about entering Indonesia&#39;s eCommerce market, Narendrata will also talk about the prominent competition for eCommerce players and how to tackle these players.
Industry Presentation: eCommerce in Indonesia: Opportunities & Challenges from dmg events Asia
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Keynote Presentation: Smarter Social Marketing for the Online Retailer: An Interactive Case Study with Fonterra /slideshow/keynote-presentation-smarter-social-marketing-for-the-online-retailer-an-interactive-case-study-with-fonterra/44188412 ryan-and-rainbowfonterra-and-socialbakers-150202210801-conversion-gate01
It is clear that Social Media is a channel that delivers value to Retailers. However with the continuing rise of both consumer participation in Social Media and investment from brands into these channels, it is paramount to optimise your activity. - Hear about the social media metrics that you can help with lead generation - Understand the relationship between Social Customer Care and Customer Retention - Explore the benefits of real-time content in Social]]>

It is clear that Social Media is a channel that delivers value to Retailers. However with the continuing rise of both consumer participation in Social Media and investment from brands into these channels, it is paramount to optimise your activity. - Hear about the social media metrics that you can help with lead generation - Understand the relationship between Social Customer Care and Customer Retention - Explore the benefits of real-time content in Social]]>
Mon, 02 Feb 2015 21:08:01 GMT /slideshow/keynote-presentation-smarter-social-marketing-for-the-online-retailer-an-interactive-case-study-with-fonterra/44188412 dmgeventsasia@slideshare.net(dmgeventsasia) Keynote Presentation: Smarter Social Marketing for the Online Retailer: An Interactive Case Study with Fonterra dmgeventsasia It is clear that Social Media is a channel that delivers value to Retailers. However with the continuing rise of both consumer participation in Social Media and investment from brands into these channels, it is paramount to optimise your activity. - Hear about the social media metrics that you can help with lead generation - Understand the relationship between Social Customer Care and Customer Retention - Explore the benefits of real-time content in Social <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ryan-and-rainbowfonterra-and-socialbakers-150202210801-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> It is clear that Social Media is a channel that delivers value to Retailers. However with the continuing rise of both consumer participation in Social Media and investment from brands into these channels, it is paramount to optimise your activity. - Hear about the social media metrics that you can help with lead generation - Understand the relationship between Social Customer Care and Customer Retention - Explore the benefits of real-time content in Social
Keynote Presentation: Smarter Social Marketing for the Online Retailer: An Interactive Case Study with Fonterra from dmg events Asia
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Transforming Modern Marketing With People Data /slideshow/tom-chavez-yasuko-nagamatsu/37308465 tomchavezyasukonagamatsu-140724005340-phpapp02
"The future of advertising is not about social, not about viral videos, not about mobile, not about any new medium or any new ad unit but about data. Those who know what to do with this will be the new kingmakers, the new rulers of Madison Avenue or the creators of a new avenue of media" - Michael Andrews of AKQA Transforming Modern Marketing with Data was presented by Tom Chavez, CEO, Krux and Yasuko Nagamatsu, Global Business Strategy, Cyber Communications Inc. (CCI, subsidiary of Dentsu) at #adtechasean. ]]>

"The future of advertising is not about social, not about viral videos, not about mobile, not about any new medium or any new ad unit but about data. Those who know what to do with this will be the new kingmakers, the new rulers of Madison Avenue or the creators of a new avenue of media" - Michael Andrews of AKQA Transforming Modern Marketing with Data was presented by Tom Chavez, CEO, Krux and Yasuko Nagamatsu, Global Business Strategy, Cyber Communications Inc. (CCI, subsidiary of Dentsu) at #adtechasean. ]]>
Thu, 24 Jul 2014 00:53:40 GMT /slideshow/tom-chavez-yasuko-nagamatsu/37308465 dmgeventsasia@slideshare.net(dmgeventsasia) Transforming Modern Marketing With People Data dmgeventsasia "The future of advertising is not about social, not about viral videos, not about mobile, not about any new medium or any new ad unit but about data. Those who know what to do with this will be the new kingmakers, the new rulers of Madison Avenue or the creators of a new avenue of media" - Michael Andrews of AKQA Transforming Modern Marketing with Data was presented by Tom Chavez, CEO, Krux and Yasuko Nagamatsu, Global Business Strategy, Cyber Communications Inc. (CCI, subsidiary of Dentsu) at #adtechasean. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/tomchavezyasukonagamatsu-140724005340-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> &quot;The future of advertising is not about social, not about viral videos, not about mobile, not about any new medium or any new ad unit but about data. Those who know what to do with this will be the new kingmakers, the new rulers of Madison Avenue or the creators of a new avenue of media&quot; - Michael Andrews of AKQA Transforming Modern Marketing with Data was presented by Tom Chavez, CEO, Krux and Yasuko Nagamatsu, Global Business Strategy, Cyber Communications Inc. (CCI, subsidiary of Dentsu) at #adtechasean.
Transforming Modern Marketing With People Data from dmg events Asia
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Mobile Ready - Connecting With The Untethered Consumer /slideshow/scott-bales/37308454 scottbales-140724005317-phpapp02
Mobile is NOT about technology. Its about context, behaviour and utility. Are you ready? Mobile Ready - Connecting With The Untethered Consumer was a presentation by Scott Bales at #adtechasean]]>

Mobile is NOT about technology. Its about context, behaviour and utility. Are you ready? Mobile Ready - Connecting With The Untethered Consumer was a presentation by Scott Bales at #adtechasean]]>
Thu, 24 Jul 2014 00:53:17 GMT /slideshow/scott-bales/37308454 dmgeventsasia@slideshare.net(dmgeventsasia) Mobile Ready - Connecting With The Untethered Consumer dmgeventsasia Mobile is NOT about technology. Its about context, behaviour and utility. Are you ready? Mobile Ready - Connecting With The Untethered Consumer was a presentation by Scott Bales at #adtechasean <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/scottbales-140724005317-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Mobile is NOT about technology. Its about context, behaviour and utility. Are you ready? Mobile Ready - Connecting With The Untethered Consumer was a presentation by Scott Bales at #adtechasean
Mobile Ready - Connecting With The Untethered Consumer from dmg events Asia
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Keep Calm and Pivot /slideshow/pete-mitchell/37307752 petemitchell-140724002415-phpapp01
Hitting Real-Time Content Marketing Gold with Social First. Keep Calm and Pivot was presented by Pete Mitchell, Global Media Innovations Director, Mondelez International at #adtechasean]]>

Hitting Real-Time Content Marketing Gold with Social First. Keep Calm and Pivot was presented by Pete Mitchell, Global Media Innovations Director, Mondelez International at #adtechasean]]>
Thu, 24 Jul 2014 00:24:15 GMT /slideshow/pete-mitchell/37307752 dmgeventsasia@slideshare.net(dmgeventsasia) Keep Calm and Pivot dmgeventsasia Hitting Real-Time Content Marketing Gold with Social First. Keep Calm and Pivot was presented by Pete Mitchell, Global Media Innovations Director, Mondelez International at #adtechasean <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/petemitchell-140724002415-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Hitting Real-Time Content Marketing Gold with Social First. Keep Calm and Pivot was presented by Pete Mitchell, Global Media Innovations Director, Mondelez International at #adtechasean
Keep Calm and Pivot from dmg events Asia
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eCommerce Market Entry Strategies to Successfully Launch your eCommerce Business Across Asia-Pacific /dmgeventsasia/marcelo-wesseler-pranay-mehra marcelowesselerpranaymehra-140724002211-phpapp02
eCommerce Market Entry Strategies for Brands and Retailers Practical Advice on How to Successfully Launch your eCommerce Business across Asia-Pacific. This was presented by Marcelo Wesseler, Senior Vice President of eCommerce, Singapore Post Ltd and Pranay Mehra, Vice President, eCommerce & Marketing, Singapore Post Ltd at #adtechasean]]>

eCommerce Market Entry Strategies for Brands and Retailers Practical Advice on How to Successfully Launch your eCommerce Business across Asia-Pacific. This was presented by Marcelo Wesseler, Senior Vice President of eCommerce, Singapore Post Ltd and Pranay Mehra, Vice President, eCommerce & Marketing, Singapore Post Ltd at #adtechasean]]>
Thu, 24 Jul 2014 00:22:11 GMT /dmgeventsasia/marcelo-wesseler-pranay-mehra dmgeventsasia@slideshare.net(dmgeventsasia) eCommerce Market Entry Strategies to Successfully Launch your eCommerce Business Across Asia-Pacific dmgeventsasia eCommerce Market Entry Strategies for Brands and Retailers Practical Advice on How to Successfully Launch your eCommerce Business across Asia-Pacific. This was presented by Marcelo Wesseler, Senior Vice President of eCommerce, Singapore Post Ltd and Pranay Mehra, Vice President, eCommerce & Marketing, Singapore Post Ltd at #adtechasean <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/marcelowesselerpranaymehra-140724002211-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> eCommerce Market Entry Strategies for Brands and Retailers Practical Advice on How to Successfully Launch your eCommerce Business across Asia-Pacific. This was presented by Marcelo Wesseler, Senior Vice President of eCommerce, Singapore Post Ltd and Pranay Mehra, Vice President, eCommerce &amp; Marketing, Singapore Post Ltd at #adtechasean
eCommerce Market Entry Strategies to Successfully Launch your eCommerce Business Across Asia-Pacific from dmg events Asia
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https://cdn.slidesharecdn.com/profile-photo-dmgeventsasia-48x48.jpg?cb=1523217385 Dmg Events Asia is the Southeast Asian division of dmg::events, a wholly-owned subsidiary of the Daily Mail and General Trust plc, one of the largest media companies in the United Kingdom. As a leading supplier of face-to-face business information focusing on delivering exceptional customer service, dmg Event Asia's objectives are keeping businesses informed, connecting the community, creating commerce within the marketplaces we serve and adapting to ever-changing customer needs. Dmg Events asia operate digital marketing events all over the world including the ad:tech and iMedia series. dmgevents.asia/ https://cdn.slidesharecdn.com/ss_thumbnails/public-ad-tech-vandt-presentation-v1-150525022458-lva1-app6891-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/how-smes-can-drive-rapid-significant-revenue-gains-online/48551006 How SMEs Can Drive Rap... https://cdn.slidesharecdn.com/ss_thumbnails/vserv-narayanmurthy-adtechjakartamay15-pdf-150522092602-lva1-app6892-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/vserv-narayan-murthyadtechjakartamay15pdf/48473453 Vserv narayan murthy-a... https://cdn.slidesharecdn.com/ss_thumbnails/vservnarayan-murthyadtechbangkokmay15-pdf-150522090650-lva1-app6891-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/industry-presentation-smart-data-driven-decision-marketing/48472844 Industry Presentation:...