ºÝºÝߣshows by User: dmichaelson / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: dmichaelson / Wed, 26 Nov 2014 09:32:03 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: dmichaelson Evaluating Program Efficacy (Published) /slideshow/evaluating-program-efficacy-published-42052162/42052162 4e042a1d-4496-45d8-8b3f-606bfddc6714-141126093203-conversion-gate01
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]]> Wed, 26 Nov 2014 09:32:03 GMT /slideshow/evaluating-program-efficacy-published-42052162/42052162 dmichaelson@slideshare.net(dmichaelson) Evaluating Program Efficacy (Published) dmichaelson <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/4e042a1d-4496-45d8-8b3f-606bfddc6714-141126093203-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Evaluating Program Efficacy (Published) from dmichaelson
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]]> Sun, 23 Dec 2012 08:00:31 GMT /slideshow/evaluating-program-efficacy-published/15741605 dmichaelson@slideshare.net(dmichaelson) Evaluating program efficacy (published) dmichaelson <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/evaluatingprogramefficacypublished-121223080031-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Evaluating program efficacy (published) from dmichaelson
]]> 620 3 https://cdn.slidesharecdn.com/ss_thumbnails/evaluatingprogramefficacypublished-121223080031-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Standardizaton In Public Relations Measurement And Evaluation /slideshow/standardizaton-in-public-relations-measurement-and-evaluation-published/8703532 standardizatoninpublicrelationsmeasurementandevaluationpublished-13117771480812-phpapp01-110727093307-phpapp01
Drs. Michaelson and Stacks have produced a unique classic that reflects the combined talents of two of the world’s leading experts on methodological approaches to research, measurement and evaluation in public relations and communication. There used to be a time when most public relations measurement focused mainly upon communication outputs. That’s changing today as people begin to realize that just because the an output message appeared in print, broadcast or on the web doesn’t necessarily mean that anybody read, listened to or watched the message much less took action because of it. Coupled with this move from outputs to outcomes based measurement comes the need for standards in the public relations research, measurement and evaluation industry. This article points out that most of the attempts to develop such standards remain primitive and probably are misunderstood by a significant number of public relations practitioners and academics, as well as the measurement community itself.]]>
Drs. Michaelson and Stacks have produced a unique classic that reflects the combined talents of two of the world’s leading experts on methodological approaches to research, measurement and evaluation in public relations and communication. There used to be a time when most public relations measurement focused mainly upon communication outputs. That’s changing today as people begin to realize that just because the an output message appeared in print, broadcast or on the web doesn’t necessarily mean that anybody read, listened to or watched the message much less took action because of it. Coupled with this move from outputs to outcomes based measurement comes the need for standards in the public relations research, measurement and evaluation industry. This article points out that most of the attempts to develop such standards remain primitive and probably are misunderstood by a significant number of public relations practitioners and academics, as well as the measurement community itself.]]> Wed, 27 Jul 2011 09:32:33 GMT /slideshow/standardizaton-in-public-relations-measurement-and-evaluation-published/8703532 dmichaelson@slideshare.net(dmichaelson) Standardizaton In Public Relations Measurement And Evaluation dmichaelson Drs. Michaelson and Stacks have produced a unique classic that reflects the combined talents of two of the world’s leading experts on methodological approaches to research, measurement and evaluation in public relations and communication. There used to be a time when most public relations measurement focused mainly upon communication outputs. That’s changing today as people begin to realize that just because the an output message appeared in print, broadcast or on the web doesn’t necessarily mean that anybody read, listened to or watched the message much less took action because of it. Coupled with this move from outputs to outcomes based measurement comes the need for standards in the public relations research, measurement and evaluation industry. This article points out that most of the attempts to develop such standards remain primitive and probably are misunderstood by a significant number of public relations practitioners and academics, as well as the measurement community itself. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/standardizatoninpublicrelationsmeasurementandevaluationpublished-13117771480812-phpapp01-110727093307-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Drs. Michaelson and Stacks have produced a unique classic that reflects the combined talents of two of the world’s leading experts on methodological approaches to research, measurement and evaluation in public relations and communication. There used to be a time when most public relations measurement focused mainly upon communication outputs. That’s changing today as people begin to realize that just because the an output message appeared in print, broadcast or on the web doesn’t necessarily mean that anybody read, listened to or watched the message much less took action because of it. Coupled with this move from outputs to outcomes based measurement comes the need for standards in the public relations research, measurement and evaluation industry. This article points out that most of the attempts to develop such standards remain primitive and probably are misunderstood by a significant number of public relations practitioners and academics, as well as the measurement community itself.
Standardizaton In Public Relations Measurement And Evaluation from dmichaelson
]]> 2118 3 https://cdn.slidesharecdn.com/ss_thumbnails/standardizatoninpublicrelationsmeasurementandevaluationpublished-13117771480812-phpapp01-110727093307-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Advertising Versus Public Relations /slideshow/advertising-versus-public-relations/1947655 advertisingversuspublicrelations-12519921291203-phpapp02
Article from Public Relations Journal co-authored with Don Stacks]]>
Article from Public Relations Journal co-authored with Don Stacks]]> Thu, 03 Sep 2009 10:36:07 GMT /slideshow/advertising-versus-public-relations/1947655 dmichaelson@slideshare.net(dmichaelson) Advertising Versus Public Relations dmichaelson Article from Public Relations Journal co-authored with Don Stacks <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/advertisingversuspublicrelations-12519921291203-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Article from Public Relations Journal co-authored with Don Stacks
Advertising Versus Public Relations from dmichaelson
]]> 3260 7 https://cdn.slidesharecdn.com/ss_thumbnails/advertisingversuspublicrelations-12519921291203-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Best Practices In Communications Research /slideshow/best-practices-in-communications-research/1593248 bestpracticesincommunicationsresearch-124518097197-phpapp02
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]]> Tue, 16 Jun 2009 14:36:16 GMT /slideshow/best-practices-in-communications-research/1593248 dmichaelson@slideshare.net(dmichaelson) Best Practices In Communications Research dmichaelson <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/bestpracticesincommunicationsresearch-124518097197-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Best Practices In Communications Research from dmichaelson
]]> 767 5 https://cdn.slidesharecdn.com/ss_thumbnails/bestpracticesincommunicationsresearch-124518097197-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://public.slidesharecdn.com/v2/images/profile-picture.png https://cdn.slidesharecdn.com/ss_thumbnails/4e042a1d-4496-45d8-8b3f-606bfddc6714-141126093203-conversion-gate01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/evaluating-program-efficacy-published-42052162/42052162 Evaluating Program Eff... https://cdn.slidesharecdn.com/ss_thumbnails/evaluatingprogramefficacypublished-121223080031-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/evaluating-program-efficacy-published/15741605 Evaluating program eff... https://cdn.slidesharecdn.com/ss_thumbnails/standardizatoninpublicrelationsmeasurementandevaluationpublished-13117771480812-phpapp01-110727093307-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/standardizaton-in-public-relations-measurement-and-evaluation-published/8703532 Standardizaton In Publ...