際際滷shows by User: donnomarz / http://www.slideshare.net/images/logo.gif 際際滷shows by User: donnomarz / Fri, 16 Dec 2011 11:58:27 GMT 際際滷Share feed for 際際滷shows by User: donnomarz What Works and What Doesn't in B2B Marketing /slideshow/what-works-and-what-doesnt-in-b2b-marketing-10617033/10617033 btobbreakfastdonmarzettasybasesap-111216115830-phpapp02
An opinionated summary of integrated content marketing vs. social (Facebook in particular). Some examples from real life combined with some research put into perspective regarding Facebook and business marketing.]]>
An opinionated summary of integrated content marketing vs. social (Facebook in particular). Some examples from real life combined with some research put into perspective regarding Facebook and business marketing.]]> Fri, 16 Dec 2011 11:58:27 GMT /slideshow/what-works-and-what-doesnt-in-b2b-marketing-10617033/10617033 donnomarz@slideshare.net(donnomarz) What Works and What Doesn't in B2B Marketing donnomarz An opinionated summary of integrated content marketing vs. social (Facebook in particular). Some examples from real life combined with some research put into perspective regarding Facebook and business marketing. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/btobbreakfastdonmarzettasybasesap-111216115830-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> An opinionated summary of integrated content marketing vs. social (Facebook in particular). Some examples from real life combined with some research put into perspective regarding Facebook and business marketing.
What Works and What Doesn't in B2B Marketing from SAP
]]> 1139 4 https://cdn.slidesharecdn.com/ss_thumbnails/btobbreakfastdonmarzettasybasesap-111216115830-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 LEAD ACQUISITION, PROMOTION AND INVENTORY MANAGEMENT SYSTEM AND METHOD /slideshow/lead-acquisition-promotion-and-inventory-management-system-and-method/6104888 patentmarzettadonus20100235231-101210131326-phpapp01
There is a need in the art for a lead acquisition, promotion and inventory management system and method that addresses these problems by optimizing the delivery and revenue of lead acquisition (CPA) advertising programs, while implementing user targeting techniques to reach interested potential consumers. One embodiment of the invention provides a lead acquisition advertising system and method. The method preferably comprises receiving information about a program from a client, determining a number of leads that can be collected based upon the program information, assigning a relative promotional weight to the program based on its calculated need, generating leads by targeting program content to candidate users, with channels, placements and priority based on the program's promotional weight and the users' profiles, selecting the program to offer based on the assigned relative promotional weight, and match with the user profile, wherein at least one user profile includes taxonomic nouns identified from a document a user accessed, determining compliance of the one or more leads with the program information, and if the leads are compliant, allocating the leads, and delivering the allocated leads to the client. The system preferably comprises modules configured to carry out the steps of the method. Still other aspects, features and advantages of the present invention are readily apparent from the following detailed description, simply by illustrating a number of exemplary embodiments and implementations, including the best mode contemplated for carrying out the present invention. The present invention also is capable of other and different embodiments, and its several details can be modified in various respects, all without departing from the spirit and scope of the present invention. Accordingly, the drawings and descriptions are to be regarded as illustrative in nature, and not as restrictive]]>
There is a need in the art for a lead acquisition, promotion and inventory management system and method that addresses these problems by optimizing the delivery and revenue of lead acquisition (CPA) advertising programs, while implementing user targeting techniques to reach interested potential consumers. One embodiment of the invention provides a lead acquisition advertising system and method. The method preferably comprises receiving information about a program from a client, determining a number of leads that can be collected based upon the program information, assigning a relative promotional weight to the program based on its calculated need, generating leads by targeting program content to candidate users, with channels, placements and priority based on the program's promotional weight and the users' profiles, selecting the program to offer based on the assigned relative promotional weight, and match with the user profile, wherein at least one user profile includes taxonomic nouns identified from a document a user accessed, determining compliance of the one or more leads with the program information, and if the leads are compliant, allocating the leads, and delivering the allocated leads to the client. The system preferably comprises modules configured to carry out the steps of the method. Still other aspects, features and advantages of the present invention are readily apparent from the following detailed description, simply by illustrating a number of exemplary embodiments and implementations, including the best mode contemplated for carrying out the present invention. The present invention also is capable of other and different embodiments, and its several details can be modified in various respects, all without departing from the spirit and scope of the present invention. Accordingly, the drawings and descriptions are to be regarded as illustrative in nature, and not as restrictive]]> Fri, 10 Dec 2010 13:13:14 GMT /slideshow/lead-acquisition-promotion-and-inventory-management-system-and-method/6104888 donnomarz@slideshare.net(donnomarz) LEAD ACQUISITION, PROMOTION AND INVENTORY MANAGEMENT SYSTEM AND METHOD donnomarz There is a need in the art for a lead acquisition, promotion and inventory management system and method that addresses these problems by optimizing the delivery and revenue of lead acquisition (CPA) advertising programs, while implementing user targeting techniques to reach interested potential consumers. One embodiment of the invention provides a lead acquisition advertising system and method. The method preferably comprises receiving information about a program from a client, determining a number of leads that can be collected based upon the program information, assigning a relative promotional weight to the program based on its calculated need, generating leads by targeting program content to candidate users, with channels, placements and priority based on the program's promotional weight and the users' profiles, selecting the program to offer based on the assigned relative promotional weight, and match with the user profile, wherein at least one user profile includes taxonomic nouns identified from a document a user accessed, determining compliance of the one or more leads with the program information, and if the leads are compliant, allocating the leads, and delivering the allocated leads to the client. The system preferably comprises modules configured to carry out the steps of the method. Still other aspects, features and advantages of the present invention are readily apparent from the following detailed description, simply by illustrating a number of exemplary embodiments and implementations, including the best mode contemplated for carrying out the present invention. The present invention also is capable of other and different embodiments, and its several details can be modified in various respects, all without departing from the spirit and scope of the present invention. Accordingly, the drawings and descriptions are to be regarded as illustrative in nature, and not as restrictive <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/patentmarzettadonus20100235231-101210131326-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> There is a need in the art for a lead acquisition, promotion and inventory management system and method that addresses these problems by optimizing the delivery and revenue of lead acquisition (CPA) advertising programs, while implementing user targeting techniques to reach interested potential consumers. One embodiment of the invention provides a lead acquisition advertising system and method. The method preferably comprises receiving information about a program from a client, determining a number of leads that can be collected based upon the program information, assigning a relative promotional weight to the program based on its calculated need, generating leads by targeting program content to candidate users, with channels, placements and priority based on the program&#39;s promotional weight and the users&#39; profiles, selecting the program to offer based on the assigned relative promotional weight, and match with the user profile, wherein at least one user profile includes taxonomic nouns identified from a document a user accessed, determining compliance of the one or more leads with the program information, and if the leads are compliant, allocating the leads, and delivering the allocated leads to the client. The system preferably comprises modules configured to carry out the steps of the method. Still other aspects, features and advantages of the present invention are readily apparent from the following detailed description, simply by illustrating a number of exemplary embodiments and implementations, including the best mode contemplated for carrying out the present invention. The present invention also is capable of other and different embodiments, and its several details can be modified in various respects, all without departing from the spirit and scope of the present invention. Accordingly, the drawings and descriptions are to be regarded as illustrative in nature, and not as restrictive
LEAD ACQUISITION, PROMOTION AND INVENTORY MANAGEMENT SYSTEM AND METHOD from SAP
]]> 321 2 https://cdn.slidesharecdn.com/ss_thumbnails/patentmarzettadonus20100235231-101210131326-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The Complex Truth About the Business Technology Decision Making Process /slideshow/the-complex-truth-about-the-business-technology-decision-making-process/5506027 cnetuvasocialnetworkbustechstudy-101020124123-phpapp02
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]]> Wed, 20 Oct 2010 12:40:33 GMT /slideshow/the-complex-truth-about-the-business-technology-decision-making-process/5506027 donnomarz@slideshare.net(donnomarz) The Complex Truth About the Business Technology Decision Making Process donnomarz <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/cnetuvasocialnetworkbustechstudy-101020124123-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
The Complex Truth About the Business Technology Decision Making Process from SAP
]]> 456 4 https://cdn.slidesharecdn.com/ss_thumbnails/cnetuvasocialnetworkbustechstudy-101020124123-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Cnet Networks Business Influencer Research /slideshow/cnet-networks-business-influencer-research/2324028 cnetnetworksbusinessinfluencerresearch-091022182237-phpapp01
Shows research done to look at what the size of a business persons personal network is, and what motivates them to influence others.What makes something viral.]]>
Shows research done to look at what the size of a business persons personal network is, and what motivates them to influence others.What makes something viral.]]> Thu, 22 Oct 2009 18:22:29 GMT /slideshow/cnet-networks-business-influencer-research/2324028 donnomarz@slideshare.net(donnomarz) Cnet Networks Business Influencer Research donnomarz Shows research done to look at what the size of a business persons personal network is, and what motivates them to influence others.What makes something viral. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/cnetnetworksbusinessinfluencerresearch-091022182237-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Shows research done to look at what the size of a business persons personal network is, and what motivates them to influence others.What makes something viral.
Cnet Networks Business Influencer Research from SAP
]]> 349 5 https://cdn.slidesharecdn.com/ss_thumbnails/cnetnetworksbusinessinfluencerresearch-091022182237-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 How to reach business professionals online /slideshow/how-influence-really-works-in-b2b/2211501 b2bmarketinginfluencecnetnetworks-091013140619-phpapp01
Presentation covering how influence works in B2B. How to be WHERE they are, with your message. ]]>
Presentation covering how influence works in B2B. How to be WHERE they are, with your message. ]]> Tue, 13 Oct 2009 14:06:14 GMT /slideshow/how-influence-really-works-in-b2b/2211501 donnomarz@slideshare.net(donnomarz) How to reach business professionals online donnomarz Presentation covering how influence works in B2B. How to be WHERE they are, with your message. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/b2bmarketinginfluencecnetnetworks-091013140619-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presentation covering how influence works in B2B. How to be WHERE they are, with your message.
How to reach business professionals online from SAP
]]> 729 4 https://cdn.slidesharecdn.com/ss_thumbnails/b2bmarketinginfluencecnetnetworks-091013140619-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-donnomarz-48x48.jpg?cb=1661994945 www.percussive.com https://cdn.slidesharecdn.com/ss_thumbnails/btobbreakfastdonmarzettasybasesap-111216115830-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/what-works-and-what-doesnt-in-b2b-marketing-10617033/10617033 What Works and What Do... https://cdn.slidesharecdn.com/ss_thumbnails/patentmarzettadonus20100235231-101210131326-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/lead-acquisition-promotion-and-inventory-management-system-and-method/6104888 LEAD ACQUISITION, PROM... https://cdn.slidesharecdn.com/ss_thumbnails/cnetuvasocialnetworkbustechstudy-101020124123-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/the-complex-truth-about-the-business-technology-decision-making-process/5506027 The Complex Truth Abou...