際際滷shows by User: driscoll311 / http://www.slideshare.net/images/logo.gif 際際滷shows by User: driscoll311 / Wed, 12 Jun 2013 13:32:43 GMT 際際滷Share feed for 際際滷shows by User: driscoll311 From Feature to Story: Building Compelling Narratives /slideshow/from-feature-to-story/22871845 featuretostoryv2-130612133243-phpapp01
I presented this at #wintercamp this year - for companies looking to tell a more compelling story around their products. Main topics include developing and understanding the target customer, creating a bigger story around product features, leveraging the right PR strategy and building a narrative. ]]>
I presented this at #wintercamp this year - for companies looking to tell a more compelling story around their products. Main topics include developing and understanding the target customer, creating a bigger story around product features, leveraging the right PR strategy and building a narrative. ]]> Wed, 12 Jun 2013 13:32:43 GMT /slideshow/from-feature-to-story/22871845 driscoll311@slideshare.net(driscoll311) From Feature to Story: Building Compelling Narratives driscoll311 I presented this at #wintercamp this year - for companies looking to tell a more compelling story around their products. Main topics include developing and understanding the target customer, creating a bigger story around product features, leveraging the right PR strategy and building a narrative. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/featuretostoryv2-130612133243-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> I presented this at #wintercamp this year - for companies looking to tell a more compelling story around their products. Main topics include developing and understanding the target customer, creating a bigger story around product features, leveraging the right PR strategy and building a narrative.
From Feature to Story: Building Compelling Narratives from Anne Driscoll
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