ºÝºÝߣshows by User: dsmcnamara / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: dsmcnamara / Sun, 10 May 2015 14:04:45 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: dsmcnamara Domino's UK: How participation branding delivered Greatness, WARC Prize for Social Strategy 2015, Shorlisted /slideshow/dominos-uk-howparticipationbrandingdeliveredgreatness/47964398 dominosukhowparticipationbrandingdeliveredgreatness-150510140445-lva1-app6892
WARC Prize for Social Strategy: Shortlisted, 2015 'Domino's UK: How participation branding delivered Greatness' This case study explained how Domino's Pizza UK increased brand preference and sales with a social media strategy. The company faced increased competition and decreasing loyalty, with brand preference at a new low of 31%, so needed to reconnect with customers. It built an adaptive social strategy that reached people in new places, earning their attention and delighting them with its efforts. The value of orders from social grew by 5%, social referrals increased by 48%, brand preference increased by 13% and recall of social-media conversations doubled.]]>
WARC Prize for Social Strategy: Shortlisted, 2015 'Domino's UK: How participation branding delivered Greatness' This case study explained how Domino's Pizza UK increased brand preference and sales with a social media strategy. The company faced increased competition and decreasing loyalty, with brand preference at a new low of 31%, so needed to reconnect with customers. It built an adaptive social strategy that reached people in new places, earning their attention and delighting them with its efforts. The value of orders from social grew by 5%, social referrals increased by 48%, brand preference increased by 13% and recall of social-media conversations doubled.]]> Sun, 10 May 2015 14:04:45 GMT /slideshow/dominos-uk-howparticipationbrandingdeliveredgreatness/47964398 dsmcnamara@slideshare.net(dsmcnamara) Domino's UK: How participation branding delivered Greatness, WARC Prize for Social Strategy 2015, Shorlisted dsmcnamara WARC Prize for Social Strategy: Shortlisted, 2015 'Domino's UK: How participation branding delivered Greatness' This case study explained how Domino's Pizza UK increased brand preference and sales with a social media strategy. The company faced increased competition and decreasing loyalty, with brand preference at a new low of 31%, so needed to reconnect with customers. It built an adaptive social strategy that reached people in new places, earning their attention and delighting them with its efforts. The value of orders from social grew by 5%, social referrals increased by 48%, brand preference increased by 13% and recall of social-media conversations doubled. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/dominosukhowparticipationbrandingdeliveredgreatness-150510140445-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> WARC Prize for Social Strategy: Shortlisted, 2015 &#39;Domino&#39;s UK: How participation branding delivered Greatness&#39; This case study explained how Domino&#39;s Pizza UK increased brand preference and sales with a social media strategy. The company faced increased competition and decreasing loyalty, with brand preference at a new low of 31%, so needed to reconnect with customers. It built an adaptive social strategy that reached people in new places, earning their attention and delighting them with its efforts. The value of orders from social grew by 5%, social referrals increased by 48%, brand preference increased by 13% and recall of social-media conversations doubled.
Domino's UK: How participation branding delivered Greatness, WARC Prize for Social Strategy 2015, Shorlisted from David McNamara
]]> 5460 4 https://cdn.slidesharecdn.com/ss_thumbnails/dominosukhowparticipationbrandingdeliveredgreatness-150510140445-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 How participation brands can navigate the world of content marketing /slideshow/helping-participation-brands-navigate-the-world-of-content-marketing/46725030 popsmasterpaperfinalmay2014-150407083552-conversion-gate01
Something I wrote last year on content planning> 'Content that POPS' is a planning approach for helping participation brands navigate the world of content. It uses the planning principles of Purpose, Originality, Participation and Storytelling to guide the development of content planning for modern Participation Brands.]]>
Something I wrote last year on content planning> 'Content that POPS' is a planning approach for helping participation brands navigate the world of content. It uses the planning principles of Purpose, Originality, Participation and Storytelling to guide the development of content planning for modern Participation Brands.]]> Tue, 07 Apr 2015 08:35:52 GMT /slideshow/helping-participation-brands-navigate-the-world-of-content-marketing/46725030 dsmcnamara@slideshare.net(dsmcnamara) How participation brands can navigate the world of content marketing dsmcnamara Something I wrote last year on content planning> 'Content that POPS' is a planning approach for helping participation brands navigate the world of content. It uses the planning principles of Purpose, Originality, Participation and Storytelling to guide the development of content planning for modern Participation Brands. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/popsmasterpaperfinalmay2014-150407083552-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Something I wrote last year on content planning&gt; &#39;Content that POPS&#39; is a planning approach for helping participation brands navigate the world of content. It uses the planning principles of Purpose, Originality, Participation and Storytelling to guide the development of content planning for modern Participation Brands.
How participation brands can navigate the world of content marketing from David McNamara
]]> 4140 3 https://cdn.slidesharecdn.com/ss_thumbnails/popsmasterpaperfinalmay2014-150407083552-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds document 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Selling the Future: exploring dystopian visions in advertising and culture /slideshow/dystoptian-visions-v4-38640108/38640108 dystoptianvisionsv4-140903061248-phpapp01
A talk I did at a planners forum at work exploring how dystopia as a concept has changed, how advertising has used it and what cultural purpose does it serve.]]>
A talk I did at a planners forum at work exploring how dystopia as a concept has changed, how advertising has used it and what cultural purpose does it serve.]]> Wed, 03 Sep 2014 06:12:48 GMT /slideshow/dystoptian-visions-v4-38640108/38640108 dsmcnamara@slideshare.net(dsmcnamara) Selling the Future: exploring dystopian visions in advertising and culture dsmcnamara A talk I did at a planners forum at work exploring how dystopia as a concept has changed, how advertising has used it and what cultural purpose does it serve. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/dystoptianvisionsv4-140903061248-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A talk I did at a planners forum at work exploring how dystopia as a concept has changed, how advertising has used it and what cultural purpose does it serve.
Selling the Future: exploring dystopian visions in advertising and culture from David McNamara
]]> 2736 7 https://cdn.slidesharecdn.com/ss_thumbnails/dystoptianvisionsv4-140903061248-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 SXSE@iris: Our take on SXSW 2014 /slideshow/sxseiris-our-take-on-sxsw-2014/35294893 sxse2014final-140530035118-phpapp01
The deck from our take on SXSW 2014 held at iris towers back in early April. My talks cover: 21st century content craft, brands as digital anthropologists and living in an automated world.]]>
The deck from our take on SXSW 2014 held at iris towers back in early April. My talks cover: 21st century content craft, brands as digital anthropologists and living in an automated world.]]> Fri, 30 May 2014 03:51:18 GMT /slideshow/sxseiris-our-take-on-sxsw-2014/35294893 dsmcnamara@slideshare.net(dsmcnamara) SXSE@iris: Our take on SXSW 2014 dsmcnamara The deck from our take on SXSW 2014 held at iris towers back in early April. My talks cover: 21st century content craft, brands as digital anthropologists and living in an automated world. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sxse2014final-140530035118-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The deck from our take on SXSW 2014 held at iris towers back in early April. My talks cover: 21st century content craft, brands as digital anthropologists and living in an automated world.
SXSE@iris: Our take on SXSW 2014 from David McNamara
]]> 2898 3 https://cdn.slidesharecdn.com/ss_thumbnails/sxse2014final-140530035118-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 How visual life logging is changing photography /slideshow/visual-life-logging-photography/32092405 visuallifeloggingphotography-140309092437-phpapp02
My talk from SXSW Interactive 2014 What happens when you take a photo of every fragment of your life? All those micro moments that are recorded and analysed. Has your visual existence been enhanced? What would you learn from your signature photographic aesthetic? This talk will explore the notion that an 'unexamined (visual) life is not worth living'. My talk will explore the implications of what mainstream visual life logging means for individuals, culture and photography. The talk will use data from my trial of a leading visual life logging wearable camera. I will mix quantified self analytics with ‘qualified self’ data to interpret my visual record and its signature aesthetic. I will contrast the culture of visual life logging with the rituals of analogue photographic albums to gain a better understanding of how we are changing the way we preserve and narrate memories and share experiences across the social graph. ]]>
My talk from SXSW Interactive 2014 What happens when you take a photo of every fragment of your life? All those micro moments that are recorded and analysed. Has your visual existence been enhanced? What would you learn from your signature photographic aesthetic? This talk will explore the notion that an 'unexamined (visual) life is not worth living'. My talk will explore the implications of what mainstream visual life logging means for individuals, culture and photography. The talk will use data from my trial of a leading visual life logging wearable camera. I will mix quantified self analytics with ‘qualified self’ data to interpret my visual record and its signature aesthetic. I will contrast the culture of visual life logging with the rituals of analogue photographic albums to gain a better understanding of how we are changing the way we preserve and narrate memories and share experiences across the social graph. ]]> Sun, 09 Mar 2014 09:24:37 GMT /slideshow/visual-life-logging-photography/32092405 dsmcnamara@slideshare.net(dsmcnamara) How visual life logging is changing photography dsmcnamara My talk from SXSW Interactive 2014 What happens when you take a photo of every fragment of your life? All those micro moments that are recorded and analysed. Has your visual existence been enhanced? What would you learn from your signature photographic aesthetic? This talk will explore the notion that an 'unexamined (visual) life is not worth living'. My talk will explore the implications of what mainstream visual life logging means for individuals, culture and photography. The talk will use data from my trial of a leading visual life logging wearable camera. I will mix quantified self analytics with ‘qualified self’ data to interpret my visual record and its signature aesthetic. I will contrast the culture of visual life logging with the rituals of analogue photographic albums to gain a better understanding of how we are changing the way we preserve and narrate memories and share experiences across the social graph. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/visuallifeloggingphotography-140309092437-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> My talk from SXSW Interactive 2014 What happens when you take a photo of every fragment of your life? All those micro moments that are recorded and analysed. Has your visual existence been enhanced? What would you learn from your signature photographic aesthetic? This talk will explore the notion that an &#39;unexamined (visual) life is not worth living&#39;. My talk will explore the implications of what mainstream visual life logging means for individuals, culture and photography. The talk will use data from my trial of a leading visual life logging wearable camera. I will mix quantified self analytics with ‘qualified self’ data to interpret my visual record and its signature aesthetic. I will contrast the culture of visual life logging with the rituals of analogue photographic albums to gain a better understanding of how we are changing the way we preserve and narrate memories and share experiences across the social graph.
How visual life logging is changing photography from David McNamara
]]> 35720 22 https://cdn.slidesharecdn.com/ss_thumbnails/visuallifeloggingphotography-140309092437-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 16 social marketing trends for 2014 /slideshow/16-social-marketing-trends-for-2014/29383816 2014socialtrendsv2-131220043623-phpapp02
My take on the year ahead in social marketing. 16 social marketing trends for 2014: 1. Chat app marketing will fuel the social web 2. Social TV behaviours will grow in value 3. Customer activism will get more sophisticated 4. Moment commerce will emerge in force 5. Content experiences will get even more immersive 6. The sharing economy will accelerate 7. Paid social advertising will eat more budget 8. Niche social networks will gain in popularity 9. Multi platform will become the new normal 10. Social performance marketing will bite 11. Native advertising will get more integrated 12. Curation tactics will need to get smarter 13. Social mobile will continue to converge at pace 14. Social data will drive more personalisation 15. Social marketing automation will improve 16. 'Always on' will transition to 'Always care' ]]>
My take on the year ahead in social marketing. 16 social marketing trends for 2014: 1. Chat app marketing will fuel the social web 2. Social TV behaviours will grow in value 3. Customer activism will get more sophisticated 4. Moment commerce will emerge in force 5. Content experiences will get even more immersive 6. The sharing economy will accelerate 7. Paid social advertising will eat more budget 8. Niche social networks will gain in popularity 9. Multi platform will become the new normal 10. Social performance marketing will bite 11. Native advertising will get more integrated 12. Curation tactics will need to get smarter 13. Social mobile will continue to converge at pace 14. Social data will drive more personalisation 15. Social marketing automation will improve 16. 'Always on' will transition to 'Always care' ]]> Fri, 20 Dec 2013 04:36:23 GMT /slideshow/16-social-marketing-trends-for-2014/29383816 dsmcnamara@slideshare.net(dsmcnamara) 16 social marketing trends for 2014 dsmcnamara My take on the year ahead in social marketing. 16 social marketing trends for 2014: 1. Chat app marketing will fuel the social web 2. Social TV behaviours will grow in value 3. Customer activism will get more sophisticated 4. Moment commerce will emerge in force 5. Content experiences will get even more immersive 6. The sharing economy will accelerate 7. Paid social advertising will eat more budget 8. Niche social networks will gain in popularity 9. Multi platform will become the new normal 10. Social performance marketing will bite 11. Native advertising will get more integrated 12. Curation tactics will need to get smarter 13. Social mobile will continue to converge at pace 14. Social data will drive more personalisation 15. Social marketing automation will improve 16. 'Always on' will transition to 'Always care' <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2014socialtrendsv2-131220043623-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> My take on the year ahead in social marketing. 16 social marketing trends for 2014: 1. Chat app marketing will fuel the social web 2. Social TV behaviours will grow in value 3. Customer activism will get more sophisticated 4. Moment commerce will emerge in force 5. Content experiences will get even more immersive 6. The sharing economy will accelerate 7. Paid social advertising will eat more budget 8. Niche social networks will gain in popularity 9. Multi platform will become the new normal 10. Social performance marketing will bite 11. Native advertising will get more integrated 12. Curation tactics will need to get smarter 13. Social mobile will continue to converge at pace 14. Social data will drive more personalisation 15. Social marketing automation will improve 16. &#39;Always on&#39; will transition to &#39;Always care&#39;
16 social marketing trends for 2014 from David McNamara
]]> 2576 4 https://cdn.slidesharecdn.com/ss_thumbnails/2014socialtrendsv2-131220043623-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-dsmcnamara-48x48.jpg?cb=1522838580 Digital Strategist // Planner // Content Marketer // Photographer An accomplished agency professional with 18 years integrated agency experience, I have a background in consulting, planning and account management. I specialise in digital strategy, content marketing and social media, but am experienced across the integrated marketing mix. I have helped to build successful agency teams in Sydney, Auckland, Bath and London across many disciplines including advertising, digital and publishing. I have 10+ years experience in digital account planning and 7+ years experience in branded content marketing. I am Visiting Fellow in Creative Industries at The School of Arts and Digital Industrie... about.me/davidsmcnamara https://cdn.slidesharecdn.com/ss_thumbnails/dominosukhowparticipationbrandingdeliveredgreatness-150510140445-lva1-app6892-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/dominos-uk-howparticipationbrandingdeliveredgreatness/47964398 Domino&#39;s UK: How parti... https://cdn.slidesharecdn.com/ss_thumbnails/popsmasterpaperfinalmay2014-150407083552-conversion-gate01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/helping-participation-brands-navigate-the-world-of-content-marketing/46725030 How participation bran... https://cdn.slidesharecdn.com/ss_thumbnails/dystoptianvisionsv4-140903061248-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/dystoptian-visions-v4-38640108/38640108 Selling the Future: ex...