ºÝºÝߣshows by User: duncanmckean / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: duncanmckean / Thu, 01 Sep 2016 12:15:35 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: duncanmckean Successfully selling & marketing to broadcast service providers /slideshow/successfully-selling-marketing-to-broadcast-service-providers/65587947 ccgroupprslideshare-testcard-160901121536
The broadcast landscape is incredibly diverse and complex, and it is becoming increasingly difficult for technology providers to sell their wares. To improve sales and marketing effectiveness, vendors must learn how broadcast service providers identify technology partners and how purchasing decisions are influenced. This presentation provides high level analysis of research conducted by CCgroup into how broadcasters buy. ]]>
The broadcast landscape is incredibly diverse and complex, and it is becoming increasingly difficult for technology providers to sell their wares. To improve sales and marketing effectiveness, vendors must learn how broadcast service providers identify technology partners and how purchasing decisions are influenced. This presentation provides high level analysis of research conducted by CCgroup into how broadcasters buy. ]]> Thu, 01 Sep 2016 12:15:35 GMT /slideshow/successfully-selling-marketing-to-broadcast-service-providers/65587947 duncanmckean@slideshare.net(duncanmckean) Successfully selling & marketing to broadcast service providers duncanmckean The broadcast landscape is incredibly diverse and complex, and it is becoming increasingly difficult for technology providers to sell their wares. To improve sales and marketing effectiveness, vendors must learn how broadcast service providers identify technology partners and how purchasing decisions are influenced. This presentation provides high level analysis of research conducted by CCgroup into how broadcasters buy. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ccgroupprslideshare-testcard-160901121536-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The broadcast landscape is incredibly diverse and complex, and it is becoming increasingly difficult for technology providers to sell their wares. To improve sales and marketing effectiveness, vendors must learn how broadcast service providers identify technology partners and how purchasing decisions are influenced. This presentation provides high level analysis of research conducted by CCgroup into how broadcasters buy.
Successfully selling & marketing to broadcast service providers from Duncan McKean
]]> 342 4 https://cdn.slidesharecdn.com/ss_thumbnails/ccgroupprslideshare-testcard-160901121536-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-duncanmckean-48x48.jpg?cb=1522883766 I have considerable experience in B2B public relations for technology and telecoms companies, having worked in various agencies over the last 18+ years. My roles have been many and varied and have included work in areas such as media relations, analyst relations, corporate communications, and crisis and issues management, for clients ranging from small start-ups to the world’s biggest technology brands. Specialities: Pan-European technology public relations and communications. Specialism in broadcast, telecoms and electronics industries and considerable experience in a range of other technology industries.