ºÝºÝߣshows by User: ebkendo / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: ebkendo / Wed, 24 Jan 2024 21:35:34 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: ebkendo Retail Media in the EU and What You Can Learn from Success and Failures in the US /slideshow/retail-media-in-the-eu-and-what-you-can-learn-from-success-and-failures-in-the-us/265774611 marstensmxadvancedberlin20232-240124213534-a19ab1cd
Retail media allows retailers to monetize their digital real estate by selling advertising space to brands and advertisers. In the last 5 years, retail media has reached $30b USD in advertising revenue and is predicted to continue growing. In contrast, it took social media 11 years to reach $30B USD in advertising revenue and it took search 14 years. The wave of retail or commerce media has already hit the shores of the EU but it’s just getting started. The list of retailers fast mimicking with networks of their own in mold of Amazon is swelling – Tesco, Sainsbury’s, ASDA and Morrison’s in the UK to REWE, Lidl and Kaufland to name a few, have already launched and continue to innovate and are pushing to compete for marketing spend. In this session, Elisabeth, who is a regular contributor to AdWeek on retail media and works with media channels, such as Walmart, Target, Instacart, Kroger, Criteo Retail Media and more will go over the nuances of retail media, questions to ask, mistakes to avoid and how you can ride the wave instead of having it crash over you.]]>
Retail media allows retailers to monetize their digital real estate by selling advertising space to brands and advertisers. In the last 5 years, retail media has reached $30b USD in advertising revenue and is predicted to continue growing. In contrast, it took social media 11 years to reach $30B USD in advertising revenue and it took search 14 years. The wave of retail or commerce media has already hit the shores of the EU but it’s just getting started. The list of retailers fast mimicking with networks of their own in mold of Amazon is swelling – Tesco, Sainsbury’s, ASDA and Morrison’s in the UK to REWE, Lidl and Kaufland to name a few, have already launched and continue to innovate and are pushing to compete for marketing spend. In this session, Elisabeth, who is a regular contributor to AdWeek on retail media and works with media channels, such as Walmart, Target, Instacart, Kroger, Criteo Retail Media and more will go over the nuances of retail media, questions to ask, mistakes to avoid and how you can ride the wave instead of having it crash over you.]]> Wed, 24 Jan 2024 21:35:34 GMT /slideshow/retail-media-in-the-eu-and-what-you-can-learn-from-success-and-failures-in-the-us/265774611 ebkendo@slideshare.net(ebkendo) Retail Media in the EU and What You Can Learn from Success and Failures in the US ebkendo Retail media allows retailers to monetize their digital real estate by selling advertising space to brands and advertisers. In the last 5 years, retail media has reached $30b USD in advertising revenue and is predicted to continue growing. In contrast, it took social media 11 years to reach $30B USD in advertising revenue and it took search 14 years. The wave of retail or commerce media has already hit the shores of the EU but it’s just getting started. The list of retailers fast mimicking with networks of their own in mold of Amazon is swelling – Tesco, Sainsbury’s, ASDA and Morrison’s in the UK to REWE, Lidl and Kaufland to name a few, have already launched and continue to innovate and are pushing to compete for marketing spend. In this session, Elisabeth, who is a regular contributor to AdWeek on retail media and works with media channels, such as Walmart, Target, Instacart, Kroger, Criteo Retail Media and more will go over the nuances of retail media, questions to ask, mistakes to avoid and how you can ride the wave instead of having it crash over you. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/marstensmxadvancedberlin20232-240124213534-a19ab1cd-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Retail media allows retailers to monetize their digital real estate by selling advertising space to brands and advertisers. In the last 5 years, retail media has reached $30b USD in advertising revenue and is predicted to continue growing. In contrast, it took social media 11 years to reach $30B USD in advertising revenue and it took search 14 years. The wave of retail or commerce media has already hit the shores of the EU but it’s just getting started. The list of retailers fast mimicking with networks of their own in mold of Amazon is swelling – Tesco, Sainsbury’s, ASDA and Morrison’s in the UK to REWE, Lidl and Kaufland to name a few, have already launched and continue to innovate and are pushing to compete for marketing spend. In this session, Elisabeth, who is a regular contributor to AdWeek on retail media and works with media channels, such as Walmart, Target, Instacart, Kroger, Criteo Retail Media and more will go over the nuances of retail media, questions to ask, mistakes to avoid and how you can ride the wave instead of having it crash over you.
Retail Media in the EU and What You Can Learn from Success and Failures in the US from Elizabeth Marsten
]]> 99 0 https://cdn.slidesharecdn.com/ss_thumbnails/marstensmxadvancedberlin20232-240124213534-a19ab1cd-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Get Up to Speed on Walmart's Advertising Offerings /slideshow/get-up-to-speed-on-walmarts-advertising-offerings/233301148 marsten-smx-west-2020-walmart-200506203102
Walmart has launched several advertising capabilities included sponsored products, buy box banners and search brand amplifiers. Here's what they look like and how they work]]>
Walmart has launched several advertising capabilities included sponsored products, buy box banners and search brand amplifiers. Here's what they look like and how they work]]> Wed, 06 May 2020 20:31:02 GMT /slideshow/get-up-to-speed-on-walmarts-advertising-offerings/233301148 ebkendo@slideshare.net(ebkendo) Get Up to Speed on Walmart's Advertising Offerings ebkendo Walmart has launched several advertising capabilities included sponsored products, buy box banners and search brand amplifiers. Here's what they look like and how they work <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/marsten-smx-west-2020-walmart-200506203102-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Walmart has launched several advertising capabilities included sponsored products, buy box banners and search brand amplifiers. Here&#39;s what they look like and how they work
Get Up to Speed on Walmart's Advertising Offerings from Elizabeth Marsten
]]> 311 0 https://cdn.slidesharecdn.com/ss_thumbnails/marsten-smx-west-2020-walmart-200506203102-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Under the Hood with Walmart & Amazon Advertising /slideshow/under-the-hood-with-walmart-amazon-advertising/201083790 marsten-smx-east-2019-191203220809
Introductory view of the self service Walmart Advertising offering and new Amazon Advertising capabilities to consider in Attribution and DSP. ]]>
Introductory view of the self service Walmart Advertising offering and new Amazon Advertising capabilities to consider in Attribution and DSP. ]]> Tue, 03 Dec 2019 22:08:09 GMT /slideshow/under-the-hood-with-walmart-amazon-advertising/201083790 ebkendo@slideshare.net(ebkendo) Under the Hood with Walmart & Amazon Advertising ebkendo Introductory view of the self service Walmart Advertising offering and new Amazon Advertising capabilities to consider in Attribution and DSP. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/marsten-smx-east-2019-191203220809-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Introductory view of the self service Walmart Advertising offering and new Amazon Advertising capabilities to consider in Attribution and DSP.
Under the Hood with Walmart & Amazon Advertising from Elizabeth Marsten
]]> 269 1 https://cdn.slidesharecdn.com/ss_thumbnails/marsten-smx-east-2019-191203220809-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Enter the Remix: Paid Search Advertising in eCommerce /slideshow/enter-the-remix-paid-search-advertising-in-ecommerce/151147158 marsten-mnsearchsummit-190621182605
Google Ads, Microsoft Advertising, Amazon Advertising – what do all these have in common? Besides the major re-branding and re-focusing of their main messages to several levels up from where we might think of them historically, they’re also ushering in some important signals for what paid search marketers need to prepare for and think bigger about. Sure, we’ll continue to have the day to day overall duties stay highly tactical with shared budgets, QS improvements, to bid manually or not debates and best practices in aggregate over the coming years, but we are going to see some fundamental landscape changes in the next 2 years in a faster and more impactful manner than we have in the last 10 years of search marketing.]]>
Google Ads, Microsoft Advertising, Amazon Advertising – what do all these have in common? Besides the major re-branding and re-focusing of their main messages to several levels up from where we might think of them historically, they’re also ushering in some important signals for what paid search marketers need to prepare for and think bigger about. Sure, we’ll continue to have the day to day overall duties stay highly tactical with shared budgets, QS improvements, to bid manually or not debates and best practices in aggregate over the coming years, but we are going to see some fundamental landscape changes in the next 2 years in a faster and more impactful manner than we have in the last 10 years of search marketing.]]> Fri, 21 Jun 2019 18:26:05 GMT /slideshow/enter-the-remix-paid-search-advertising-in-ecommerce/151147158 ebkendo@slideshare.net(ebkendo) Enter the Remix: Paid Search Advertising in eCommerce ebkendo Google Ads, Microsoft Advertising, Amazon Advertising – what do all these have in common? Besides the major re-branding and re-focusing of their main messages to several levels up from where we might think of them historically, they’re also ushering in some important signals for what paid search marketers need to prepare for and think bigger about. Sure, we’ll continue to have the day to day overall duties stay highly tactical with shared budgets, QS improvements, to bid manually or not debates and best practices in aggregate over the coming years, but we are going to see some fundamental landscape changes in the next 2 years in a faster and more impactful manner than we have in the last 10 years of search marketing. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/marsten-mnsearchsummit-190621182605-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Google Ads, Microsoft Advertising, Amazon Advertising – what do all these have in common? Besides the major re-branding and re-focusing of their main messages to several levels up from where we might think of them historically, they’re also ushering in some important signals for what paid search marketers need to prepare for and think bigger about. Sure, we’ll continue to have the day to day overall duties stay highly tactical with shared budgets, QS improvements, to bid manually or not debates and best practices in aggregate over the coming years, but we are going to see some fundamental landscape changes in the next 2 years in a faster and more impactful manner than we have in the last 10 years of search marketing.
Enter the Remix: Paid Search Advertising in eCommerce from Elizabeth Marsten
]]> 323 3 https://cdn.slidesharecdn.com/ss_thumbnails/marsten-mnsearchsummit-190621182605-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 What's New and Crucial in SEM eCommerce - SMX Advanced 2019 /ebkendo/whats-new-and-crucial-in-sem-ecommerce-smx-advanced-2019 marsten-smxadv2019-crucialsem-190604223526
High level recent industry overview with Google, Microsoft, Amazon, Facebook, Walmart, Target and more on what is coming, what's already here and how to think about aligning in the future of eCommerce.]]>
High level recent industry overview with Google, Microsoft, Amazon, Facebook, Walmart, Target and more on what is coming, what's already here and how to think about aligning in the future of eCommerce.]]> Tue, 04 Jun 2019 22:35:26 GMT /ebkendo/whats-new-and-crucial-in-sem-ecommerce-smx-advanced-2019 ebkendo@slideshare.net(ebkendo) What's New and Crucial in SEM eCommerce - SMX Advanced 2019 ebkendo High level recent industry overview with Google, Microsoft, Amazon, Facebook, Walmart, Target and more on what is coming, what's already here and how to think about aligning in the future of eCommerce. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/marsten-smxadv2019-crucialsem-190604223526-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> High level recent industry overview with Google, Microsoft, Amazon, Facebook, Walmart, Target and more on what is coming, what&#39;s already here and how to think about aligning in the future of eCommerce.
What's New and Crucial in SEM eCommerce - SMX Advanced 2019 from Elizabeth Marsten
]]> 515 1 https://cdn.slidesharecdn.com/ss_thumbnails/marsten-smxadv2019-crucialsem-190604223526-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Google Shopping Actions - HeroConf 2019 /slideshow/google-shopping-actions-heroconf-2019/141993977 marstenheroconfphilly2019-190424180153
Presented in Philadelphia, PA. April 24, 2019. Google Express, Google Home and Google Assistant - shopping actions are everywhere. Learn about the evolution of the shopping actions program, how you can optimize your own business in the Google universe to take advantage of or work alongside with it.]]>
Presented in Philadelphia, PA. April 24, 2019. Google Express, Google Home and Google Assistant - shopping actions are everywhere. Learn about the evolution of the shopping actions program, how you can optimize your own business in the Google universe to take advantage of or work alongside with it.]]> Wed, 24 Apr 2019 18:01:53 GMT /slideshow/google-shopping-actions-heroconf-2019/141993977 ebkendo@slideshare.net(ebkendo) Google Shopping Actions - HeroConf 2019 ebkendo Presented in Philadelphia, PA. April 24, 2019. Google Express, Google Home and Google Assistant - shopping actions are everywhere. Learn about the evolution of the shopping actions program, how you can optimize your own business in the Google universe to take advantage of or work alongside with it. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/marstenheroconfphilly2019-190424180153-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presented in Philadelphia, PA. April 24, 2019. Google Express, Google Home and Google Assistant - shopping actions are everywhere. Learn about the evolution of the shopping actions program, how you can optimize your own business in the Google universe to take advantage of or work alongside with it.
Google Shopping Actions - HeroConf 2019 from Elizabeth Marsten
]]> 418 3 https://cdn.slidesharecdn.com/ss_thumbnails/marstenheroconfphilly2019-190424180153-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Welcome to Shopping Actions on Google /ebkendo/welcome-to-shopping-actions-on-google marsten-smxadvanced-google-express-180613002524
Intro to Shopping Actions on Google and walk through of the re-vamped Google Express program. SMX Advanced, June 2018]]>
Intro to Shopping Actions on Google and walk through of the re-vamped Google Express program. SMX Advanced, June 2018]]> Wed, 13 Jun 2018 00:25:24 GMT /ebkendo/welcome-to-shopping-actions-on-google ebkendo@slideshare.net(ebkendo) Welcome to Shopping Actions on Google ebkendo Intro to Shopping Actions on Google and walk through of the re-vamped Google Express program. SMX Advanced, June 2018 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/marsten-smxadvanced-google-express-180613002524-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Intro to Shopping Actions on Google and walk through of the re-vamped Google Express program. SMX Advanced, June 2018
Welcome to Shopping Actions on Google from Elizabeth Marsten
]]> 1399 7 https://cdn.slidesharecdn.com/ss_thumbnails/marsten-smxadvanced-google-express-180613002524-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Marketplaces for Paid Search People /slideshow/marketplaces-for-paid-search-people/94130950 marsten-herocon-2018-180417185742
Brief overview on marketplaces like Amazon, eBay, Walmart and Jet in comparison to Google and paid search management, including a future glimpse at Shopping Actions with Google. Given at HeroConf 2018, April 17. Austin, TX.]]>
Brief overview on marketplaces like Amazon, eBay, Walmart and Jet in comparison to Google and paid search management, including a future glimpse at Shopping Actions with Google. Given at HeroConf 2018, April 17. Austin, TX.]]> Tue, 17 Apr 2018 18:57:41 GMT /slideshow/marketplaces-for-paid-search-people/94130950 ebkendo@slideshare.net(ebkendo) Marketplaces for Paid Search People ebkendo Brief overview on marketplaces like Amazon, eBay, Walmart and Jet in comparison to Google and paid search management, including a future glimpse at Shopping Actions with Google. Given at HeroConf 2018, April 17. Austin, TX. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/marsten-herocon-2018-180417185742-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Brief overview on marketplaces like Amazon, eBay, Walmart and Jet in comparison to Google and paid search management, including a future glimpse at Shopping Actions with Google. Given at HeroConf 2018, April 17. Austin, TX.
Marketplaces for Paid Search People from Elizabeth Marsten
]]> 433 2 https://cdn.slidesharecdn.com/ss_thumbnails/marsten-herocon-2018-180417185742-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Winning More Customers with e-Commerce Offer Testing - SMX West 2018 /ebkendo/winning-more-customers-with-ecommerce-offer-testing-smx-west-2018 marsten-winningmorecustomersecommerce-smxwest2018-180316021202
Define e-Commerce, test offers (% off, $ off, buy one get one), Google retail promotions, the cost of free shipping and more.]]>
Define e-Commerce, test offers (% off, $ off, buy one get one), Google retail promotions, the cost of free shipping and more.]]> Fri, 16 Mar 2018 02:12:02 GMT /ebkendo/winning-more-customers-with-ecommerce-offer-testing-smx-west-2018 ebkendo@slideshare.net(ebkendo) Winning More Customers with e-Commerce Offer Testing - SMX West 2018 ebkendo Define e-Commerce, test offers (% off, $ off, buy one get one), Google retail promotions, the cost of free shipping and more. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/marsten-winningmorecustomersecommerce-smxwest2018-180316021202-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Define e-Commerce, test offers (% off, $ off, buy one get one), Google retail promotions, the cost of free shipping and more.
Winning More Customers with e-Commerce Offer Testing - SMX West 2018 from Elizabeth Marsten
]]> 307 5 https://cdn.slidesharecdn.com/ss_thumbnails/marsten-winningmorecustomersecommerce-smxwest2018-180316021202-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 When Worlds Collide: Paid Search Meets Marketplaces /slideshow/when-worlds-collide-paid-search-meets-marketplaces/90086083 marsten-engage-when-worlds-collide-180308222326
What transfers from paid search on search engines when managing marketplace placements? What's not the same? Who should do the work, how do you budget for it (time and money) and what resources should you start with? Given at Engage SEMPDX 2018.]]>
What transfers from paid search on search engines when managing marketplace placements? What's not the same? Who should do the work, how do you budget for it (time and money) and what resources should you start with? Given at Engage SEMPDX 2018.]]> Thu, 08 Mar 2018 22:23:26 GMT /slideshow/when-worlds-collide-paid-search-meets-marketplaces/90086083 ebkendo@slideshare.net(ebkendo) When Worlds Collide: Paid Search Meets Marketplaces ebkendo What transfers from paid search on search engines when managing marketplace placements? What's not the same? Who should do the work, how do you budget for it (time and money) and what resources should you start with? Given at Engage SEMPDX 2018. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/marsten-engage-when-worlds-collide-180308222326-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> What transfers from paid search on search engines when managing marketplace placements? What&#39;s not the same? Who should do the work, how do you budget for it (time and money) and what resources should you start with? Given at Engage SEMPDX 2018.
When Worlds Collide: Paid Search Meets Marketplaces from Elizabeth Marsten
]]> 380 3 https://cdn.slidesharecdn.com/ss_thumbnails/marsten-engage-when-worlds-collide-180308222326-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Feed Driven Retail Beyond Google & Bing /ebkendo/feed-driven-retail-beyond-google-bing marsten-feed-driven-retail-smx-east-2017-171026214244
Before you even get started on feed driven retail, what kind of state is your feed in? Do you need a solution? How good is the data? And once you've got the continual rinse and repeat of data quality, what channels can you check out that you may not already be on? Given at SMX East, Oct. 24, 2017.]]>
Before you even get started on feed driven retail, what kind of state is your feed in? Do you need a solution? How good is the data? And once you've got the continual rinse and repeat of data quality, what channels can you check out that you may not already be on? Given at SMX East, Oct. 24, 2017.]]> Thu, 26 Oct 2017 21:42:44 GMT /ebkendo/feed-driven-retail-beyond-google-bing ebkendo@slideshare.net(ebkendo) Feed Driven Retail Beyond Google & Bing ebkendo Before you even get started on feed driven retail, what kind of state is your feed in? Do you need a solution? How good is the data? And once you've got the continual rinse and repeat of data quality, what channels can you check out that you may not already be on? Given at SMX East, Oct. 24, 2017. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/marsten-feed-driven-retail-smx-east-2017-171026214244-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Before you even get started on feed driven retail, what kind of state is your feed in? Do you need a solution? How good is the data? And once you&#39;ve got the continual rinse and repeat of data quality, what channels can you check out that you may not already be on? Given at SMX East, Oct. 24, 2017.
Feed Driven Retail Beyond Google & Bing from Elizabeth Marsten
]]> 508 2 https://cdn.slidesharecdn.com/ss_thumbnails/marsten-feed-driven-retail-smx-east-2017-171026214244-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The Building Blocks of Paid Search - WooCommerce Developers Conference /slideshow/the-building-blocks-of-paid-search-woocommerce-developers-conference/80996828 marsten-paid-search-building-blocks-woo-commerce-171019204027
It's not as boring as it sounds, promise. It's text heavy, but I heard developers like documentation. Instead see how not to waste a lot of money and avoid thinking "well, that would have been good to know." Covering high level fundamentals in this e-Commerce focused, jam packed tips and tricks session focused on smaller to mid-sized budgets, tools, time management and when to DIY or send up the bat signal.]]>
It's not as boring as it sounds, promise. It's text heavy, but I heard developers like documentation. Instead see how not to waste a lot of money and avoid thinking "well, that would have been good to know." Covering high level fundamentals in this e-Commerce focused, jam packed tips and tricks session focused on smaller to mid-sized budgets, tools, time management and when to DIY or send up the bat signal.]]> Thu, 19 Oct 2017 20:40:27 GMT /slideshow/the-building-blocks-of-paid-search-woocommerce-developers-conference/80996828 ebkendo@slideshare.net(ebkendo) The Building Blocks of Paid Search - WooCommerce Developers Conference ebkendo It's not as boring as it sounds, promise. It's text heavy, but I heard developers like documentation. Instead see how not to waste a lot of money and avoid thinking "well, that would have been good to know." Covering high level fundamentals in this e-Commerce focused, jam packed tips and tricks session focused on smaller to mid-sized budgets, tools, time management and when to DIY or send up the bat signal. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/marsten-paid-search-building-blocks-woo-commerce-171019204027-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> It&#39;s not as boring as it sounds, promise. It&#39;s text heavy, but I heard developers like documentation. Instead see how not to waste a lot of money and avoid thinking &quot;well, that would have been good to know.&quot; Covering high level fundamentals in this e-Commerce focused, jam packed tips and tricks session focused on smaller to mid-sized budgets, tools, time management and when to DIY or send up the bat signal.
The Building Blocks of Paid Search - WooCommerce Developers Conference from Elizabeth Marsten
]]> 834 6 https://cdn.slidesharecdn.com/ss_thumbnails/marsten-paid-search-building-blocks-woo-commerce-171019204027-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 It's Not Just About Google. Well, it is, sort of. /slideshow/its-not-just-about-google-well-it-is-sort-of/80270926 marsten-online-ads-summit-170928214919
Online Ads Summit closing keynote in Kolding, Denmark. Google has long been the leader in the paid search space, of course, but the battle in second place is heating up. What is Google doing to keep their first place spot, what can you learn from the runners up and where they’re going next to close the gap. ]]>
Online Ads Summit closing keynote in Kolding, Denmark. Google has long been the leader in the paid search space, of course, but the battle in second place is heating up. What is Google doing to keep their first place spot, what can you learn from the runners up and where they’re going next to close the gap. ]]> Thu, 28 Sep 2017 21:49:19 GMT /slideshow/its-not-just-about-google-well-it-is-sort-of/80270926 ebkendo@slideshare.net(ebkendo) It's Not Just About Google. Well, it is, sort of. ebkendo Online Ads Summit closing keynote in Kolding, Denmark. Google has long been the leader in the paid search space, of course, but the battle in second place is heating up. What is Google doing to keep their first place spot, what can you learn from the runners up and where they’re going next to close the gap. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/marsten-online-ads-summit-170928214919-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Online Ads Summit closing keynote in Kolding, Denmark. Google has long been the leader in the paid search space, of course, but the battle in second place is heating up. What is Google doing to keep their first place spot, what can you learn from the runners up and where they’re going next to close the gap.
It's Not Just About Google. Well, it is, sort of. from Elizabeth Marsten
]]> 467 10 https://cdn.slidesharecdn.com/ss_thumbnails/marsten-online-ads-summit-170928214919-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Building Your Social e-Commerce Mix Tape /slideshow/building-your-social-ecommerce-mix-tape/76882568 socialcommercemixtape-advanced-170612224153
SMX Advanced - Master Your Social Ads Workshop. What's the best combination of platforms to build out your advertising mix? Where should you be and who should you be paying attention to?]]>
SMX Advanced - Master Your Social Ads Workshop. What's the best combination of platforms to build out your advertising mix? Where should you be and who should you be paying attention to?]]> Mon, 12 Jun 2017 22:41:52 GMT /slideshow/building-your-social-ecommerce-mix-tape/76882568 ebkendo@slideshare.net(ebkendo) Building Your Social e-Commerce Mix Tape ebkendo SMX Advanced - Master Your Social Ads Workshop. What's the best combination of platforms to build out your advertising mix? Where should you be and who should you be paying attention to? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/socialcommercemixtape-advanced-170612224153-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> SMX Advanced - Master Your Social Ads Workshop. What&#39;s the best combination of platforms to build out your advertising mix? Where should you be and who should you be paying attention to?
Building Your Social e-Commerce Mix Tape from Elizabeth Marsten
]]> 266 4 https://cdn.slidesharecdn.com/ss_thumbnails/socialcommercemixtape-advanced-170612224153-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Fantastic Feeds & How to Mind Them /slideshow/fantastic-feeds-how-to-mind-them/75190354 heroconfla-marsten-170419182326
Feed management, solutions, guidelines, testing ideas and optimization tactics and tips for search, social and marketplace channels. Given on April 19, 2017 at HeroCon Los Angeles.]]>
Feed management, solutions, guidelines, testing ideas and optimization tactics and tips for search, social and marketplace channels. Given on April 19, 2017 at HeroCon Los Angeles.]]> Wed, 19 Apr 2017 18:23:26 GMT /slideshow/fantastic-feeds-how-to-mind-them/75190354 ebkendo@slideshare.net(ebkendo) Fantastic Feeds & How to Mind Them ebkendo Feed management, solutions, guidelines, testing ideas and optimization tactics and tips for search, social and marketplace channels. Given on April 19, 2017 at HeroCon Los Angeles. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/heroconfla-marsten-170419182326-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Feed management, solutions, guidelines, testing ideas and optimization tactics and tips for search, social and marketplace channels. Given on April 19, 2017 at HeroCon Los Angeles.
Fantastic Feeds & How to Mind Them from Elizabeth Marsten
]]> 753 7 https://cdn.slidesharecdn.com/ss_thumbnails/heroconfla-marsten-170419182326-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Your Retargeting Doesn't Have to Suck - SMX West 2017 /ebkendo/your-retargeting-doesnt-have-to-suck-smx-west-2017 marsten-west-retargeting-doesnt-have-to-suck-170322185152
Retargeting on Google, Facebook best practices. Given on March 22, 2017. San Jose, CA]]>
Retargeting on Google, Facebook best practices. Given on March 22, 2017. San Jose, CA]]> Wed, 22 Mar 2017 18:51:52 GMT /ebkendo/your-retargeting-doesnt-have-to-suck-smx-west-2017 ebkendo@slideshare.net(ebkendo) Your Retargeting Doesn't Have to Suck - SMX West 2017 ebkendo Retargeting on Google, Facebook best practices. Given on March 22, 2017. San Jose, CA <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/marsten-west-retargeting-doesnt-have-to-suck-170322185152-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Retargeting on Google, Facebook best practices. Given on March 22, 2017. San Jose, CA
Your Retargeting Doesn't Have to Suck - SMX West 2017 from Elizabeth Marsten
]]> 379 6 https://cdn.slidesharecdn.com/ss_thumbnails/marsten-west-retargeting-doesnt-have-to-suck-170322185152-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Paid Search Relationships: It's Complicate - Friends of Search /slideshow/paid-search-relationships-its-complicate-friends-of-search/72234647 friends-of-search-marsten-170216160720
Friends of Search conference, February 16th, Amsterdamn, NL. Product search and discovery, product promotion and product ownership.]]>
Friends of Search conference, February 16th, Amsterdamn, NL. Product search and discovery, product promotion and product ownership.]]> Thu, 16 Feb 2017 16:07:20 GMT /slideshow/paid-search-relationships-its-complicate-friends-of-search/72234647 ebkendo@slideshare.net(ebkendo) Paid Search Relationships: It's Complicate - Friends of Search ebkendo Friends of Search conference, February 16th, Amsterdamn, NL. Product search and discovery, product promotion and product ownership. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/friends-of-search-marsten-170216160720-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Friends of Search conference, February 16th, Amsterdamn, NL. Product search and discovery, product promotion and product ownership.
Paid Search Relationships: It's Complicate - Friends of Search from Elizabeth Marsten
]]> 822 6 https://cdn.slidesharecdn.com/ss_thumbnails/friends-of-search-marsten-170216160720-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 eCommerce for Everyone: What to Expect in 2017 - State of Search /slideshow/ecommerce-for-everyone-what-to-expect-in-2017-state-of-search/69020248 elizabethmarsten11-15-130pm-161115202044
eCommerce partnerships, new ad units and where to concentrate your efforts in 2017 to be successful in paid search. Given at State of Search, Dallas, TX November 15, 2016]]>
eCommerce partnerships, new ad units and where to concentrate your efforts in 2017 to be successful in paid search. Given at State of Search, Dallas, TX November 15, 2016]]> Tue, 15 Nov 2016 20:20:43 GMT /slideshow/ecommerce-for-everyone-what-to-expect-in-2017-state-of-search/69020248 ebkendo@slideshare.net(ebkendo) eCommerce for Everyone: What to Expect in 2017 - State of Search ebkendo eCommerce partnerships, new ad units and where to concentrate your efforts in 2017 to be successful in paid search. Given at State of Search, Dallas, TX November 15, 2016 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/elizabethmarsten11-15-130pm-161115202044-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> eCommerce partnerships, new ad units and where to concentrate your efforts in 2017 to be successful in paid search. Given at State of Search, Dallas, TX November 15, 2016
eCommerce for Everyone: What to Expect in 2017 - State of Search from Elizabeth Marsten
]]> 516 2 https://cdn.slidesharecdn.com/ss_thumbnails/elizabethmarsten11-15-130pm-161115202044-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Build the Ultimate Mix Tape - Retail Search Beyond Google & Bing - SMX East 2016 /slideshow/build-the-ultimate-mix-tape-retail-search-beyond-google-bing-smx-east-2016/66560550 marsten-mix-tape-160929141932
Google and Bing are givens. Checkout this run down of alternative engines, sites and ad types that e-commerce advertisers can be on to get found more and sell more. Given at SMX East, New York, NY.]]>
Google and Bing are givens. Checkout this run down of alternative engines, sites and ad types that e-commerce advertisers can be on to get found more and sell more. Given at SMX East, New York, NY.]]> Thu, 29 Sep 2016 14:19:32 GMT /slideshow/build-the-ultimate-mix-tape-retail-search-beyond-google-bing-smx-east-2016/66560550 ebkendo@slideshare.net(ebkendo) Build the Ultimate Mix Tape - Retail Search Beyond Google & Bing - SMX East 2016 ebkendo Google and Bing are givens. Checkout this run down of alternative engines, sites and ad types that e-commerce advertisers can be on to get found more and sell more. Given at SMX East, New York, NY. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/marsten-mix-tape-160929141932-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Google and Bing are givens. Checkout this run down of alternative engines, sites and ad types that e-commerce advertisers can be on to get found more and sell more. Given at SMX East, New York, NY.
Build the Ultimate Mix Tape - Retail Search Beyond Google & Bing - SMX East 2016 from Elizabeth Marsten
]]> 171 2 https://cdn.slidesharecdn.com/ss_thumbnails/marsten-mix-tape-160929141932-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Your Retargeting Sucks But it Doesn't Have To - SMX East 2016 /ebkendo/your-retargeting-sucks-but-it-doesnt-have-to-smx-east-2016 marsten-retargeting-doesnt-have-to-suck-160929140618
Retargeting- a little history, doing iton Google and on Facebook. Some tips, some instructions and some of my favorite resources. Given at SMX East in New York, NY.]]>
Retargeting- a little history, doing iton Google and on Facebook. Some tips, some instructions and some of my favorite resources. Given at SMX East in New York, NY.]]> Thu, 29 Sep 2016 14:06:18 GMT /ebkendo/your-retargeting-sucks-but-it-doesnt-have-to-smx-east-2016 ebkendo@slideshare.net(ebkendo) Your Retargeting Sucks But it Doesn't Have To - SMX East 2016 ebkendo Retargeting- a little history, doing iton Google and on Facebook. Some tips, some instructions and some of my favorite resources. Given at SMX East in New York, NY. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/marsten-retargeting-doesnt-have-to-suck-160929140618-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Retargeting- a little history, doing iton Google and on Facebook. Some tips, some instructions and some of my favorite resources. Given at SMX East in New York, NY.
Your Retargeting Sucks But it Doesn't Have To - SMX East 2016 from Elizabeth Marsten
]]> 585 2 https://cdn.slidesharecdn.com/ss_thumbnails/marsten-retargeting-doesnt-have-to-suck-160929140618-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-ebkendo-48x48.jpg?cb=1706132076 Well versed in Google Ads, Google Shopping and Microsoft Ads paid search platforms. Additional paid search platform experience in: Facebook, Amazon. www.tinuiti.com https://cdn.slidesharecdn.com/ss_thumbnails/marstensmxadvancedberlin20232-240124213534-a19ab1cd-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/retail-media-in-the-eu-and-what-you-can-learn-from-success-and-failures-in-the-us/265774611 Retail Media in the EU... https://cdn.slidesharecdn.com/ss_thumbnails/marsten-smx-west-2020-walmart-200506203102-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/get-up-to-speed-on-walmarts-advertising-offerings/233301148 Get Up to Speed on Wal... https://cdn.slidesharecdn.com/ss_thumbnails/marsten-smx-east-2019-191203220809-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/under-the-hood-with-walmart-amazon-advertising/201083790 Under the Hood with Wa...