ºÝºÝߣshows by User: emilycakeandarrow / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: emilycakeandarrow / Thu, 11 Oct 2018 21:23:05 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: emilycakeandarrow Designing with Purpose—Differentiating Through Authenticity and Trust /slideshow/designing-with-purposedifferentiating-through-authenticity-and-trust/119149927 cakearrow-josh-levine-designing-with-purpose-finland-conference-2018-1010-181011212305
Gaining consumer trust is integral to creating a compelling experience, especially with the evolving needs and expectations of today’s shopper. This presentation provides and overview of tactics and strategies for how to create authentic connections with shoppers and develop trust in a market where loyalty is hard to come by.]]>
Gaining consumer trust is integral to creating a compelling experience, especially with the evolving needs and expectations of today’s shopper. This presentation provides and overview of tactics and strategies for how to create authentic connections with shoppers and develop trust in a market where loyalty is hard to come by.]]> Thu, 11 Oct 2018 21:23:05 GMT /slideshow/designing-with-purposedifferentiating-through-authenticity-and-trust/119149927 emilycakeandarrow@slideshare.net(emilycakeandarrow) Designing with Purpose—Differentiating Through Authenticity and Trust emilycakeandarrow Gaining consumer trust is integral to creating a compelling experience, especially with the evolving needs and expectations of today’s shopper. This presentation provides and overview of tactics and strategies for how to create authentic connections with shoppers and develop trust in a market where loyalty is hard to come by. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/cakearrow-josh-levine-designing-with-purpose-finland-conference-2018-1010-181011212305-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Gaining consumer trust is integral to creating a compelling experience, especially with the evolving needs and expectations of today’s shopper. This presentation provides and overview of tactics and strategies for how to create authentic connections with shoppers and develop trust in a market where loyalty is hard to come by.
Designing with Purpose—Differentiating Through Authenticity and Trust from Cake and Arrow
]]> 382 8 https://cdn.slidesharecdn.com/ss_thumbnails/cakearrow-josh-levine-designing-with-purpose-finland-conference-2018-1010-181011212305-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Design Thinking: Product Design Roadmap to Organization Transformation /slideshow/design-thinking-product-design-roadmap-to-organization-transformation/117824820 svia-design-thinking-and-insurance-josh-levine-cake-arrow-2018-1001-181002170406
Overview of design thinking and how it can be applied to digital generation SMB insurance to create new products, business models and growth.]]>
Overview of design thinking and how it can be applied to digital generation SMB insurance to create new products, business models and growth.]]> Tue, 02 Oct 2018 17:04:06 GMT /slideshow/design-thinking-product-design-roadmap-to-organization-transformation/117824820 emilycakeandarrow@slideshare.net(emilycakeandarrow) Design Thinking: Product Design Roadmap to Organization Transformation emilycakeandarrow Overview of design thinking and how it can be applied to digital generation SMB insurance to create new products, business models and growth. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/svia-design-thinking-and-insurance-josh-levine-cake-arrow-2018-1001-181002170406-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Overview of design thinking and how it can be applied to digital generation SMB insurance to create new products, business models and growth.
Design Thinking: Product Design Roadmap to Organization Transformation from Cake and Arrow
]]> 615 7 https://cdn.slidesharecdn.com/ss_thumbnails/svia-design-thinking-and-insurance-josh-levine-cake-arrow-2018-1001-181002170406-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Gender, language and cultural bias /slideshow/gender-language-and-cultural-bias-80066430/80066430 genderlanguageandculturalbias-170922183157
Language both reflects cultural bias and creates it. As women in the workplace, how can we use language to promote gender equality?]]>
Language both reflects cultural bias and creates it. As women in the workplace, how can we use language to promote gender equality?]]> Fri, 22 Sep 2017 18:31:57 GMT /slideshow/gender-language-and-cultural-bias-80066430/80066430 emilycakeandarrow@slideshare.net(emilycakeandarrow) Gender, language and cultural bias emilycakeandarrow Language both reflects cultural bias and creates it. As women in the workplace, how can we use language to promote gender equality? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/genderlanguageandculturalbias-170922183157-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Language both reflects cultural bias and creates it. As women in the workplace, how can we use language to promote gender equality?
Gender, language and cultural bias from Cake and Arrow
]]> 3154 8 https://cdn.slidesharecdn.com/ss_thumbnails/genderlanguageandculturalbias-170922183157-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Presenting Yourself - Archery Club /slideshow/presenting-yourself-cake-arrow/79064964 presentingyourself-170822185353
As a working woman, learning how to present yourself with confidence can help you earn respect and esteem in the workplace, and can ultimately lead to the promotions and career advancements you deserve.]]>
As a working woman, learning how to present yourself with confidence can help you earn respect and esteem in the workplace, and can ultimately lead to the promotions and career advancements you deserve.]]> Tue, 22 Aug 2017 18:53:53 GMT /slideshow/presenting-yourself-cake-arrow/79064964 emilycakeandarrow@slideshare.net(emilycakeandarrow) Presenting Yourself - Archery Club emilycakeandarrow As a working woman, learning how to present yourself with confidence can help you earn respect and esteem in the workplace, and can ultimately lead to the promotions and career advancements you deserve. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/presentingyourself-170822185353-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> As a working woman, learning how to present yourself with confidence can help you earn respect and esteem in the workplace, and can ultimately lead to the promotions and career advancements you deserve.
Presenting Yourself - Archery Club from Cake and Arrow
]]> 342 5 https://cdn.slidesharecdn.com/ss_thumbnails/presentingyourself-170822185353-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Managing up - Archery Club /slideshow/managing-up-archery-club/79064836 managingup-170822185021
For women in the workplace, managing up can be one of the most effective ways of advancing your career, staying satisfied in your job, and earning respect.]]>
For women in the workplace, managing up can be one of the most effective ways of advancing your career, staying satisfied in your job, and earning respect.]]> Tue, 22 Aug 2017 18:50:21 GMT /slideshow/managing-up-archery-club/79064836 emilycakeandarrow@slideshare.net(emilycakeandarrow) Managing up - Archery Club emilycakeandarrow For women in the workplace, managing up can be one of the most effective ways of advancing your career, staying satisfied in your job, and earning respect. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/managingup-170822185021-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> For women in the workplace, managing up can be one of the most effective ways of advancing your career, staying satisfied in your job, and earning respect.
Managing up - Archery Club from Cake and Arrow
]]> 312 4 https://cdn.slidesharecdn.com/ss_thumbnails/managingup-170822185021-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Squeaky Wheel Gets the Grease /slideshow/squeaky-wheel-gets-the-grease/79064708 archeryclubsqueakywheel-170822184628
As unfair as it may be, women who stay silent in the workplace tend to go unnoticed and underpaid. Women who advocate for able to effectively themselves will be more likely to get what they deserve.]]>
As unfair as it may be, women who stay silent in the workplace tend to go unnoticed and underpaid. Women who advocate for able to effectively themselves will be more likely to get what they deserve.]]> Tue, 22 Aug 2017 18:46:28 GMT /slideshow/squeaky-wheel-gets-the-grease/79064708 emilycakeandarrow@slideshare.net(emilycakeandarrow) Squeaky Wheel Gets the Grease emilycakeandarrow As unfair as it may be, women who stay silent in the workplace tend to go unnoticed and underpaid. Women who advocate for able to effectively themselves will be more likely to get what they deserve. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/archeryclubsqueakywheel-170822184628-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> As unfair as it may be, women who stay silent in the workplace tend to go unnoticed and underpaid. Women who advocate for able to effectively themselves will be more likely to get what they deserve.
Squeaky Wheel Gets the Grease from Cake and Arrow
]]> 340 6 https://cdn.slidesharecdn.com/ss_thumbnails/archeryclubsqueakywheel-170822184628-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Film & the Roles We Play in Society - Archery Club /slideshow/film-the-roles-we-play-in-society-archery-club/79064460 archeryclubfilmrolesweplay-170822183814
How women are represented in media shapes how they see themselves and the roles they play in society.]]>
How women are represented in media shapes how they see themselves and the roles they play in society.]]> Tue, 22 Aug 2017 18:38:13 GMT /slideshow/film-the-roles-we-play-in-society-archery-club/79064460 emilycakeandarrow@slideshare.net(emilycakeandarrow) Film & the Roles We Play in Society - Archery Club emilycakeandarrow How women are represented in media shapes how they see themselves and the roles they play in society. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/archeryclubfilmrolesweplay-170822183814-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> How women are represented in media shapes how they see themselves and the roles they play in society.
Film & the Roles We Play in Society - Archery Club from Cake and Arrow
]]> 229 7 https://cdn.slidesharecdn.com/ss_thumbnails/archeryclubfilmrolesweplay-170822183814-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Content Marketing 101 (and how to write a kick ass blog post) /slideshow/content-marketing-101-and-how-to-write-a-kick-ass-blog-post/77959882 contentmarketing101-170717144811
In recent years, content marketing has come to replace traditional marketing as the most effective method of achieving business objectives and driving sales. This presentation defines content marketing, describes how it works, and explores interesting examples of successful content marketing that push the boundaries of traditional marketing. The final section also includes some tips and strategies for writing compelling content.]]>
In recent years, content marketing has come to replace traditional marketing as the most effective method of achieving business objectives and driving sales. This presentation defines content marketing, describes how it works, and explores interesting examples of successful content marketing that push the boundaries of traditional marketing. The final section also includes some tips and strategies for writing compelling content.]]> Mon, 17 Jul 2017 14:48:11 GMT /slideshow/content-marketing-101-and-how-to-write-a-kick-ass-blog-post/77959882 emilycakeandarrow@slideshare.net(emilycakeandarrow) Content Marketing 101 (and how to write a kick ass blog post) emilycakeandarrow In recent years, content marketing has come to replace traditional marketing as the most effective method of achieving business objectives and driving sales. This presentation defines content marketing, describes how it works, and explores interesting examples of successful content marketing that push the boundaries of traditional marketing. The final section also includes some tips and strategies for writing compelling content. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/contentmarketing101-170717144811-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> In recent years, content marketing has come to replace traditional marketing as the most effective method of achieving business objectives and driving sales. This presentation defines content marketing, describes how it works, and explores interesting examples of successful content marketing that push the boundaries of traditional marketing. The final section also includes some tips and strategies for writing compelling content.
Content Marketing 101 (and how to write a kick ass blog post) from Cake and Arrow
]]> 413 12 https://cdn.slidesharecdn.com/ss_thumbnails/contentmarketing101-170717144811-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Work-Life Effectiveness /slideshow/worklife-effectiveness/75641250 archeryclubworklifebalance-170503145100
Creating a coherent, sustainable, and satisfying way of integrating your personal and professional responsibilities and interests.]]>
Creating a coherent, sustainable, and satisfying way of integrating your personal and professional responsibilities and interests.]]> Wed, 03 May 2017 14:51:00 GMT /slideshow/worklife-effectiveness/75641250 emilycakeandarrow@slideshare.net(emilycakeandarrow) Work-Life Effectiveness emilycakeandarrow Creating a coherent, sustainable, and satisfying way of integrating your personal and professional responsibilities and interests. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/archeryclubworklifebalance-170503145100-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Creating a coherent, sustainable, and satisfying way of integrating your personal and professional responsibilities and interests.
Work-Life Effectiveness from Cake and Arrow
]]> 332 4 https://cdn.slidesharecdn.com/ss_thumbnails/archeryclubworklifebalance-170503145100-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Toward an Ethics of UX /slideshow/toward-an-ethics-of-ux/75395692 ethicsux-170425161718
Given the knowledge of our own power as UX designers, what is our ethical responsibility?]]>
Given the knowledge of our own power as UX designers, what is our ethical responsibility?]]> Tue, 25 Apr 2017 16:17:18 GMT /slideshow/toward-an-ethics-of-ux/75395692 emilycakeandarrow@slideshare.net(emilycakeandarrow) Toward an Ethics of UX emilycakeandarrow Given the knowledge of our own power as UX designers, what is our ethical responsibility? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ethicsux-170425161718-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Given the knowledge of our own power as UX designers, what is our ethical responsibility?
Toward an Ethics of UX from Cake and Arrow
]]> 461 6 https://cdn.slidesharecdn.com/ss_thumbnails/ethicsux-170425161718-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 20 Tips to Improve Sales on Your Ecommerce Site /slideshow/20-tips-to-improve-sales-on-your-ecommerce-site/72782768 20-tips-to-increasesales-on-your-ecommerce-site-josh-levine-alexanderinteractive-150115132434-conver-170303174546
Whether you’re an ecommerce newbie or been in the game for years, your site must evolve in order to meet customers’ rising demands. Josh Levine, ecommerce design expert and frequent speaker throughout the retail industry, will pull from his 15 years in the trenches with brands like Saks Fifth Avenue, Lowes, and Schwinn, to show you how your site can rise above the competition and convert browsers into buyers. He shares tactics to improve sales, focusing on high impact areas of your site– navigation, homepage, product page, cart, and checkout. Learn how to make it easy for customers to discover, research and ultimately buy the products they need. You’ll also learn techniques to strike a balance between lifestyle content and commerce in order to maximize engagement and inspire customers to act. So bring the notepad to this one and be prepared to walk away with actionable tips to boost that bottom line.]]>
Whether you’re an ecommerce newbie or been in the game for years, your site must evolve in order to meet customers’ rising demands. Josh Levine, ecommerce design expert and frequent speaker throughout the retail industry, will pull from his 15 years in the trenches with brands like Saks Fifth Avenue, Lowes, and Schwinn, to show you how your site can rise above the competition and convert browsers into buyers. He shares tactics to improve sales, focusing on high impact areas of your site– navigation, homepage, product page, cart, and checkout. Learn how to make it easy for customers to discover, research and ultimately buy the products they need. You’ll also learn techniques to strike a balance between lifestyle content and commerce in order to maximize engagement and inspire customers to act. So bring the notepad to this one and be prepared to walk away with actionable tips to boost that bottom line.]]> Fri, 03 Mar 2017 17:45:45 GMT /slideshow/20-tips-to-improve-sales-on-your-ecommerce-site/72782768 emilycakeandarrow@slideshare.net(emilycakeandarrow) 20 Tips to Improve Sales on Your Ecommerce Site emilycakeandarrow Whether you’re an ecommerce newbie or been in the game for years, your site must evolve in order to meet customers’ rising demands. Josh Levine, ecommerce design expert and frequent speaker throughout the retail industry, will pull from his 15 years in the trenches with brands like Saks Fifth Avenue, Lowes, and Schwinn, to show you how your site can rise above the competition and convert browsers into buyers. He shares tactics to improve sales, focusing on high impact areas of your site– navigation, homepage, product page, cart, and checkout. Learn how to make it easy for customers to discover, research and ultimately buy the products they need. You’ll also learn techniques to strike a balance between lifestyle content and commerce in order to maximize engagement and inspire customers to act. So bring the notepad to this one and be prepared to walk away with actionable tips to boost that bottom line. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/20-tips-to-increasesales-on-your-ecommerce-site-josh-levine-alexanderinteractive-150115132434-conver-170303174546-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Whether you’re an ecommerce newbie or been in the game for years, your site must evolve in order to meet customers’ rising demands. Josh Levine, ecommerce design expert and frequent speaker throughout the retail industry, will pull from his 15 years in the trenches with brands like Saks Fifth Avenue, Lowes, and Schwinn, to show you how your site can rise above the competition and convert browsers into buyers. He shares tactics to improve sales, focusing on high impact areas of your site– navigation, homepage, product page, cart, and checkout. Learn how to make it easy for customers to discover, research and ultimately buy the products they need. You’ll also learn techniques to strike a balance between lifestyle content and commerce in order to maximize engagement and inspire customers to act. So bring the notepad to this one and be prepared to walk away with actionable tips to boost that bottom line.
20 Tips to Improve Sales on Your Ecommerce Site from Cake and Arrow
]]> 871 11 https://cdn.slidesharecdn.com/ss_thumbnails/20-tips-to-increasesales-on-your-ecommerce-site-josh-levine-alexanderinteractive-150115132434-conver-170303174546-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Demystifying User Experience /slideshow/demystifying-user-experience-72781605/72781605 nyuux2017-02-281-170303170419
A primer for understanding what user experience is, its benefit within an organization, and how to work with user experience practitioners.]]>
A primer for understanding what user experience is, its benefit within an organization, and how to work with user experience practitioners.]]> Fri, 03 Mar 2017 17:04:19 GMT /slideshow/demystifying-user-experience-72781605/72781605 emilycakeandarrow@slideshare.net(emilycakeandarrow) Demystifying User Experience emilycakeandarrow A primer for understanding what user experience is, its benefit within an organization, and how to work with user experience practitioners. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/nyuux2017-02-281-170303170419-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A primer for understanding what user experience is, its benefit within an organization, and how to work with user experience practitioners.
Demystifying User Experience from Cake and Arrow
]]> 1419 6 https://cdn.slidesharecdn.com/ss_thumbnails/nyuux2017-02-281-170303170419-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Transformation & Tradition: Reimagining the Customer-Agent Experience in Insurance /slideshow/transformation-tradition-reimagining-the-customeragent-experience-in-insurance/72545077 insurancewebinardeckfinal-170224152844
With the digitization of the insurance industry now fast underway, insurance companies are faced with the unique opportunity to leverage advances in technology to reclaim something of the bygone simplicity of the once trusted agent-customer experience, free from the mounds of paperwork, clunky technology, and complicated underwriting processes that have come to characterize buying insurance. In this webinar, we will discuss how the insurance industry can re-imagine its own tradition of the agent-customer experience to usher in a new era of digital transformation built on trust, transparency and customer needs.]]>
With the digitization of the insurance industry now fast underway, insurance companies are faced with the unique opportunity to leverage advances in technology to reclaim something of the bygone simplicity of the once trusted agent-customer experience, free from the mounds of paperwork, clunky technology, and complicated underwriting processes that have come to characterize buying insurance. In this webinar, we will discuss how the insurance industry can re-imagine its own tradition of the agent-customer experience to usher in a new era of digital transformation built on trust, transparency and customer needs.]]> Fri, 24 Feb 2017 15:28:44 GMT /slideshow/transformation-tradition-reimagining-the-customeragent-experience-in-insurance/72545077 emilycakeandarrow@slideshare.net(emilycakeandarrow) Transformation & Tradition: Reimagining the Customer-Agent Experience in Insurance emilycakeandarrow With the digitization of the insurance industry now fast underway, insurance companies are faced with the unique opportunity to leverage advances in technology to reclaim something of the bygone simplicity of the once trusted agent-customer experience, free from the mounds of paperwork, clunky technology, and complicated underwriting processes that have come to characterize buying insurance. In this webinar, we will discuss how the insurance industry can re-imagine its own tradition of the agent-customer experience to usher in a new era of digital transformation built on trust, transparency and customer needs. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/insurancewebinardeckfinal-170224152844-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> With the digitization of the insurance industry now fast underway, insurance companies are faced with the unique opportunity to leverage advances in technology to reclaim something of the bygone simplicity of the once trusted agent-customer experience, free from the mounds of paperwork, clunky technology, and complicated underwriting processes that have come to characterize buying insurance. In this webinar, we will discuss how the insurance industry can re-imagine its own tradition of the agent-customer experience to usher in a new era of digital transformation built on trust, transparency and customer needs.
Transformation & Tradition: Reimagining the Customer-Agent Experience in Insurance from Cake and Arrow
]]> 1620 14 https://cdn.slidesharecdn.com/ss_thumbnails/insurancewebinardeckfinal-170224152844-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Benchmarking Using SUS /slideshow/benchmarking-using-sus/71342476 sus-scale-kick-ass-ux-hour-final-170124190222
Using SUS to measure perceived usability in user interface design.]]>
Using SUS to measure perceived usability in user interface design.]]> Tue, 24 Jan 2017 19:02:22 GMT /slideshow/benchmarking-using-sus/71342476 emilycakeandarrow@slideshare.net(emilycakeandarrow) Benchmarking Using SUS emilycakeandarrow Using SUS to measure perceived usability in user interface design. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sus-scale-kick-ass-ux-hour-final-170124190222-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Using SUS to measure perceived usability in user interface design.
Benchmarking Using SUS from Cake and Arrow
]]> 1899 3 https://cdn.slidesharecdn.com/ss_thumbnails/sus-scale-kick-ass-ux-hour-final-170124190222-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 2016 Ecommerce Content Strategy: 7 Keys to Improving Conversion and Sales /slideshow/2016-ecommerce-content-strategy-7-keys-to-improving-conversion-and-sales/69459976 ecommercecontentstrategytips2016-161123151804
Alex Schmelkin, CEO and co-founder of Cake & Arrow (formerly Alexander Interactive), the award-winning customer experience agency, spoke at Internet Retailer Conference and Expo (IRCE) Chicago on Thursday, June 9th with Joshua Nafman, Senior Director of Brand & Digital Marketing at KIND Snacks, where he is responsible for telling stories that encourage people to do the kind thing for their bodies, their tastebuds and their world. Ai has been a featured speaker at IRCE for several years. This past Thursday, Alex partnered with Joshua Nafman, Senior Director of Brand & Digital at KIND, to deliver a comprehensive presentation on content strategy. Designed to help retailers better reach and more deeply engage with their customers, their presentation explained: the fundamentals of content strategy plans how to uncover holes in those plans how to establish successful ways for content will work across your site. In this session, attendees were also able to hear recent case studies about content challenges that retailers faced, discover how they created content strategies that worked for their businesses, and learn how they measured ROI.]]>
Alex Schmelkin, CEO and co-founder of Cake & Arrow (formerly Alexander Interactive), the award-winning customer experience agency, spoke at Internet Retailer Conference and Expo (IRCE) Chicago on Thursday, June 9th with Joshua Nafman, Senior Director of Brand & Digital Marketing at KIND Snacks, where he is responsible for telling stories that encourage people to do the kind thing for their bodies, their tastebuds and their world. Ai has been a featured speaker at IRCE for several years. This past Thursday, Alex partnered with Joshua Nafman, Senior Director of Brand & Digital at KIND, to deliver a comprehensive presentation on content strategy. Designed to help retailers better reach and more deeply engage with their customers, their presentation explained: the fundamentals of content strategy plans how to uncover holes in those plans how to establish successful ways for content will work across your site. In this session, attendees were also able to hear recent case studies about content challenges that retailers faced, discover how they created content strategies that worked for their businesses, and learn how they measured ROI.]]> Wed, 23 Nov 2016 15:18:04 GMT /slideshow/2016-ecommerce-content-strategy-7-keys-to-improving-conversion-and-sales/69459976 emilycakeandarrow@slideshare.net(emilycakeandarrow) 2016 Ecommerce Content Strategy: 7 Keys to Improving Conversion and Sales emilycakeandarrow Alex Schmelkin, CEO and co-founder of Cake & Arrow (formerly Alexander Interactive), the award-winning customer experience agency, spoke at Internet Retailer Conference and Expo (IRCE) Chicago on Thursday, June 9th with Joshua Nafman, Senior Director of Brand & Digital Marketing at KIND Snacks, where he is responsible for telling stories that encourage people to do the kind thing for their bodies, their tastebuds and their world. Ai has been a featured speaker at IRCE for several years. This past Thursday, Alex partnered with Joshua Nafman, Senior Director of Brand & Digital at KIND, to deliver a comprehensive presentation on content strategy. Designed to help retailers better reach and more deeply engage with their customers, their presentation explained: the fundamentals of content strategy plans how to uncover holes in those plans how to establish successful ways for content will work across your site. In this session, attendees were also able to hear recent case studies about content challenges that retailers faced, discover how they created content strategies that worked for their businesses, and learn how they measured ROI. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ecommercecontentstrategytips2016-161123151804-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Alex Schmelkin, CEO and co-founder of Cake &amp; Arrow (formerly Alexander Interactive), the award-winning customer experience agency, spoke at Internet Retailer Conference and Expo (IRCE) Chicago on Thursday, June 9th with Joshua Nafman, Senior Director of Brand &amp; Digital Marketing at KIND Snacks, where he is responsible for telling stories that encourage people to do the kind thing for their bodies, their tastebuds and their world. Ai has been a featured speaker at IRCE for several years. This past Thursday, Alex partnered with Joshua Nafman, Senior Director of Brand &amp; Digital at KIND, to deliver a comprehensive presentation on content strategy. Designed to help retailers better reach and more deeply engage with their customers, their presentation explained: the fundamentals of content strategy plans how to uncover holes in those plans how to establish successful ways for content will work across your site. In this session, attendees were also able to hear recent case studies about content challenges that retailers faced, discover how they created content strategies that worked for their businesses, and learn how they measured ROI.
2016 Ecommerce Content Strategy: 7 Keys to Improving Conversion and Sales from Cake and Arrow
]]> 752 7 https://cdn.slidesharecdn.com/ss_thumbnails/ecommercecontentstrategytips2016-161123151804-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-emilycakeandarrow-48x48.jpg?cb=1538499651 We’re a customer experience agency that builds digital products and services for the ecommerce, fashion, insurance, and a handful of other key industries. We focus on helping companies who spend over $1 million a year on digital initiatives, honing in on what motivates their customers and creating transformational experiences that deliver it. cakeandarrow.com https://cdn.slidesharecdn.com/ss_thumbnails/cakearrow-josh-levine-designing-with-purpose-finland-conference-2018-1010-181011212305-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/designing-with-purposedifferentiating-through-authenticity-and-trust/119149927 Designing with Purpose... https://cdn.slidesharecdn.com/ss_thumbnails/svia-design-thinking-and-insurance-josh-levine-cake-arrow-2018-1001-181002170406-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/design-thinking-product-design-roadmap-to-organization-transformation/117824820 Design Thinking: Produ... https://cdn.slidesharecdn.com/ss_thumbnails/genderlanguageandculturalbias-170922183157-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/gender-language-and-cultural-bias-80066430/80066430 Gender, language and c...