�ݺ�ߣshows by User: ericamcgillivray

�ݺ�ߣshows by User: ericamcgillivray / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: ericamcgillivray / Wed, 12 Apr 2017 03:07:55 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: ericamcgillivray 7 Steps to a Resonating Brand Voice CMC17 /ericamcgillivray/7-steps-to-a-resonating-brand-voice-cmc17 erica-mcgillivray-cmc17-brand-voice-final-170412030755
An updated look at brand voice and tone and how to create it for your brand. Lots of examples of brands out there who are doing great work and how you can learn from them. For Content Marketing Conference, April 2017]]>
An updated look at brand voice and tone and how to create it for your brand. Lots of examples of brands out there who are doing great work and how you can learn from them. For Content Marketing Conference, April 2017]]> Wed, 12 Apr 2017 03:07:55 GMT /ericamcgillivray/7-steps-to-a-resonating-brand-voice-cmc17 ericamcgillivray@slideshare.net(ericamcgillivray) 7 Steps to a Resonating Brand Voice CMC17 ericamcgillivray An updated look at brand voice and tone and how to create it for your brand. Lots of examples of brands out there who are doing great work and how you can learn from them. For Content Marketing Conference, April 2017 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/erica-mcgillivray-cmc17-brand-voice-final-170412030755-thumbnail.jpg?width=120&height=120&fit=bounds" /> An updated look at brand voice and tone and how to create it for your brand. Lots of examples of brands out there who are doing great work and how you can learn from them. For Content Marketing Conference, April 2017

7 Steps to a Resonating Brand Voice CMC17 from Erica McGillivray

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0 Building a Creative and Compelling Brand Voice on Social Media /slideshow/building-a-creative-and-compelling-brand-voice-on-social-media/71833162 erica-mcgillivray-sm-brand-voice-feb-2017-170206213801
Desire to standout on social media? Bored of the same old copy? Erica McGillivray, marketing consultant, will show you how to build out a strategy behind your brand voice and get real on social media.]]>
Desire to standout on social media? Bored of the same old copy? Erica McGillivray, marketing consultant, will show you how to build out a strategy behind your brand voice and get real on social media.]]> Mon, 06 Feb 2017 21:38:01 GMT /slideshow/building-a-creative-and-compelling-brand-voice-on-social-media/71833162 ericamcgillivray@slideshare.net(ericamcgillivray) Building a Creative and Compelling Brand Voice on Social Media ericamcgillivray Desire to standout on social media? Bored of the same old copy? Erica McGillivray, marketing consultant, will show you how to build out a strategy behind your brand voice and get real on social media. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/erica-mcgillivray-sm-brand-voice-feb-2017-170206213801-thumbnail.jpg?width=120&height=120&fit=bounds" /> Desire to standout on social media? Bored of the same old copy? Erica McGillivray, marketing consultant, will show you how to build out a strategy behind your brand voice and get real on social media.

Building a Creative and Compelling Brand Voice on Social Media from Erica McGillivray

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0 7 Steps to Developing a Resonating Brand Voice /slideshow/7-steps-to-developing-a-resonating-brand-voice/65149723 erica-mcgillivray-cmc-may-2016-brand-voice-160819055355
Memorable companies often make language their own. Learn the tactics to create a brand voice your audience will love and remember. Erica McGillivray from Moz will walk you through what creating branded language means, how to do it, how to scale and advocate for it, and how to keep it fresh. We'll explore: - Creative language team exercises for defining brand lingo and the psychology behind it. - What it actually looks like to teach and get input on language from your team. - Crafting a brand voice guide from statements of purpose and addressing different audiences to dictionaries. - How to humanize your brand through word choices. - Empowering your staff or clients to be internal and external advocates of a shared language. - Using your voice to own your audience and culture across your marketing channels. - Real life examples from brands such as Stitch Fix, Basecamp, SuperHeroStuff, theSkimm, and more that use language to bring their community in for shared dialog. Presented at Content Marketing Conference, Las Vegas, May 2016]]>
Memorable companies often make language their own. Learn the tactics to create a brand voice your audience will love and remember. Erica McGillivray from Moz will walk you through what creating branded language means, how to do it, how to scale and advocate for it, and how to keep it fresh. We'll explore: - Creative language team exercises for defining brand lingo and the psychology behind it. - What it actually looks like to teach and get input on language from your team. - Crafting a brand voice guide from statements of purpose and addressing different audiences to dictionaries. - How to humanize your brand through word choices. - Empowering your staff or clients to be internal and external advocates of a shared language. - Using your voice to own your audience and culture across your marketing channels. - Real life examples from brands such as Stitch Fix, Basecamp, SuperHeroStuff, theSkimm, and more that use language to bring their community in for shared dialog. Presented at Content Marketing Conference, Las Vegas, May 2016]]> Fri, 19 Aug 2016 05:53:54 GMT /slideshow/7-steps-to-developing-a-resonating-brand-voice/65149723 ericamcgillivray@slideshare.net(ericamcgillivray) 7 Steps to Developing a Resonating Brand Voice ericamcgillivray Memorable companies often make language their own. Learn the tactics to create a brand voice your audience will love and remember. Erica McGillivray from Moz will walk you through what creating branded language means, how to do it, how to scale and advocate for it, and how to keep it fresh. We'll explore: - Creative language team exercises for defining brand lingo and the psychology behind it. - What it actually looks like to teach and get input on language from your team. - Crafting a brand voice guide from statements of purpose and addressing different audiences to dictionaries. - How to humanize your brand through word choices. - Empowering your staff or clients to be internal and external advocates of a shared language. - Using your voice to own your audience and culture across your marketing channels. - Real life examples from brands such as Stitch Fix, Basecamp, SuperHeroStuff, theSkimm, and more that use language to bring their community in for shared dialog. Presented at Content Marketing Conference, Las Vegas, May 2016 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/erica-mcgillivray-cmc-may-2016-brand-voice-160819055355-thumbnail.jpg?width=120&height=120&fit=bounds" /> Memorable companies often make language their own. Learn the tactics to create a brand voice your audience will love and remember. Erica McGillivray from Moz will walk you through what creating branded language means, how to do it, how to scale and advocate for it, and how to keep it fresh. We'll explore: - Creative language team exercises for defining brand lingo and the psychology behind it. - What it actually looks like to teach and get input on language from your team. - Crafting a brand voice guide from statements of purpose and addressing different audiences to dictionaries. - How to humanize your brand through word choices. - Empowering your staff or clients to be internal and external advocates of a shared language. - Using your voice to own your audience and culture across your marketing channels. - Real life examples from brands such as Stitch Fix, Basecamp, SuperHeroStuff, theSkimm, and more that use language to bring their community in for shared dialog. Presented at Content Marketing Conference, Las Vegas, May 2016

7 Steps to Developing a Resonating Brand Voice from Erica McGillivray

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0 Etiquette and Branding in Your Community /slideshow/etiquette-and-branding-in-your-community/61210486 erica-mcgillivray-brightonseo-4-2016-etiquette-and-branding-in-your-community-160421211035
Communities are a powerful resource, but what happens when they get out of control? Erica will walk you through how to set up proper guidelines, how to level up your conflict resolution, and how to maintain your brand visibility and cohesion. She’ll share disasters, uplifting moments, and the tactics that go into creating and maintaining an engaged branded community.]]>
Communities are a powerful resource, but what happens when they get out of control? Erica will walk you through how to set up proper guidelines, how to level up your conflict resolution, and how to maintain your brand visibility and cohesion. She’ll share disasters, uplifting moments, and the tactics that go into creating and maintaining an engaged branded community.]]> Thu, 21 Apr 2016 21:10:35 GMT /slideshow/etiquette-and-branding-in-your-community/61210486 ericamcgillivray@slideshare.net(ericamcgillivray) Etiquette and Branding in Your Community ericamcgillivray Communities are a powerful resource, but what happens when they get out of control? Erica will walk you through how to set up proper guidelines, how to level up your conflict resolution, and how to maintain your brand visibility and cohesion. She’ll share disasters, uplifting moments, and the tactics that go into creating and maintaining an engaged branded community. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/erica-mcgillivray-brightonseo-4-2016-etiquette-and-branding-in-your-community-160421211035-thumbnail.jpg?width=120&height=120&fit=bounds" /> Communities are a powerful resource, but what happens when they get out of control? Erica will walk you through how to set up proper guidelines, how to level up your conflict resolution, and how to maintain your brand visibility and cohesion. She’ll share disasters, uplifting moments, and the tactics that go into creating and maintaining an engaged branded community.

Etiquette and Branding in Your Community from Erica McGillivray

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0 Diversity and Inclusion in Community Building by Erica McGillivray /slideshow/diversity-and-inclusion-in-community-building-by-erica-mcgillivray/58920596 diversity-and-inclusion-in-community-building-erica-mcgillivray-2016-2-160301164523
What makes our digital age incredible is the ability to connect with people from around the world. However, bringing people together from a plethora of backgrounds, even for a shared interest, can cause friction. Erica McGillivray, Senior Community Manager at Moz, will show you: - How to build your community with intent on inclusion - Why diversity will serve to make your community stronger and more vibrant - How to set up rules and etiquette to help you manage, grow, and moderate your community - What to do when mistakes happen on the brand side - Ways to level up on conflict resolution to work out problems and misunderstanding in your community - Self-care for community managers who've had a rough day]]>
What makes our digital age incredible is the ability to connect with people from around the world. However, bringing people together from a plethora of backgrounds, even for a shared interest, can cause friction. Erica McGillivray, Senior Community Manager at Moz, will show you: - How to build your community with intent on inclusion - Why diversity will serve to make your community stronger and more vibrant - How to set up rules and etiquette to help you manage, grow, and moderate your community - What to do when mistakes happen on the brand side - Ways to level up on conflict resolution to work out problems and misunderstanding in your community - Self-care for community managers who've had a rough day]]> Tue, 01 Mar 2016 16:45:23 GMT /slideshow/diversity-and-inclusion-in-community-building-by-erica-mcgillivray/58920596 ericamcgillivray@slideshare.net(ericamcgillivray) Diversity and Inclusion in Community Building by Erica McGillivray ericamcgillivray What makes our digital age incredible is the ability to connect with people from around the world. However, bringing people together from a plethora of backgrounds, even for a shared interest, can cause friction. Erica McGillivray, Senior Community Manager at Moz, will show you: - How to build your community with intent on inclusion - Why diversity will serve to make your community stronger and more vibrant - How to set up rules and etiquette to help you manage, grow, and moderate your community - What to do when mistakes happen on the brand side - Ways to level up on conflict resolution to work out problems and misunderstanding in your community - Self-care for community managers who've had a rough day <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/diversity-and-inclusion-in-community-building-erica-mcgillivray-2016-2-160301164523-thumbnail.jpg?width=120&height=120&fit=bounds" /> What makes our digital age incredible is the ability to connect with people from around the world. However, bringing people together from a plethora of backgrounds, even for a shared interest, can cause friction. Erica McGillivray, Senior Community Manager at Moz, will show you: - How to build your community with intent on inclusion - Why diversity will serve to make your community stronger and more vibrant - How to set up rules and etiquette to help you manage, grow, and moderate your community - What to do when mistakes happen on the brand side - Ways to level up on conflict resolution to work out problems and misunderstanding in your community - Self-care for community managers who've had a rough day

Diversity and Inclusion in Community Building by Erica McGillivray from Erica McGillivray

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0 How to Manage Your Social Media like a Boss /slideshow/how-to-manage-your-social-media-like-a-boss/55054562 burlycon-2015-social-media-management-erica-mcgillivray-151112200131-lva1-app6892
Are you overwhelmed by Twitter, YouTube, Facebook, Instagram, Snapchat, and more? There are a million networks to broadcast yourself on and very few hours in a day. Social media manager and burlesque performer Erica McGillivray (Vicious Wishes) walks you through how to get your social media channels under control. Learn how to: - Choose the right management software for your life. - Pick the right networks for your audience. - Prove your audience is coming to your shows. - Set realistic goals around your social media. Created for BurlyCon 2015]]>
Are you overwhelmed by Twitter, YouTube, Facebook, Instagram, Snapchat, and more? There are a million networks to broadcast yourself on and very few hours in a day. Social media manager and burlesque performer Erica McGillivray (Vicious Wishes) walks you through how to get your social media channels under control. Learn how to: - Choose the right management software for your life. - Pick the right networks for your audience. - Prove your audience is coming to your shows. - Set realistic goals around your social media. Created for BurlyCon 2015]]> Thu, 12 Nov 2015 20:01:31 GMT /slideshow/how-to-manage-your-social-media-like-a-boss/55054562 ericamcgillivray@slideshare.net(ericamcgillivray) How to Manage Your Social Media like a Boss ericamcgillivray Are you overwhelmed by Twitter, YouTube, Facebook, Instagram, Snapchat, and more? There are a million networks to broadcast yourself on and very few hours in a day. Social media manager and burlesque performer Erica McGillivray (Vicious Wishes) walks you through how to get your social media channels under control. Learn how to: - Choose the right management software for your life. - Pick the right networks for your audience. - Prove your audience is coming to your shows. - Set realistic goals around your social media. Created for BurlyCon 2015 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/burlycon-2015-social-media-management-erica-mcgillivray-151112200131-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> Are you overwhelmed by Twitter, YouTube, Facebook, Instagram, Snapchat, and more? There are a million networks to broadcast yourself on and very few hours in a day. Social media manager and burlesque performer Erica McGillivray (Vicious Wishes) walks you through how to get your social media channels under control. Learn how to: - Choose the right management software for your life. - Pick the right networks for your audience. - Prove your audience is coming to your shows. - Set realistic goals around your social media. Created for BurlyCon 2015

How to Manage Your Social Media like a Boss from Erica McGillivray

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0 Storytelling and Data by Erica McGillivray /slideshow/storytelling-and-data-by-erica-mcgillivray/52782444 erica-mcgillivray-storyteling-sept-15-2015-data-summit-150915035052-lva1-app6891
Tell Me a Story: Why Data Analysts Must be Storytellers, Too We live and breathe data. That said, however compelling the data is to us, others don't always connect without a story. Erica McGillivray, Senior Community Manager at Moz, will show you how to become a weaver of tales, displaying your data with the power of emotion, and boost your data-driven discoveries and business-related recommendations. For DAA Austin Symposium 2015.]]>
Tell Me a Story: Why Data Analysts Must be Storytellers, Too We live and breathe data. That said, however compelling the data is to us, others don't always connect without a story. Erica McGillivray, Senior Community Manager at Moz, will show you how to become a weaver of tales, displaying your data with the power of emotion, and boost your data-driven discoveries and business-related recommendations. For DAA Austin Symposium 2015.]]> Tue, 15 Sep 2015 03:50:52 GMT /slideshow/storytelling-and-data-by-erica-mcgillivray/52782444 ericamcgillivray@slideshare.net(ericamcgillivray) Storytelling and Data by Erica McGillivray ericamcgillivray Tell Me a Story: Why Data Analysts Must be Storytellers, Too We live and breathe data. That said, however compelling the data is to us, others don't always connect without a story. Erica McGillivray, Senior Community Manager at Moz, will show you how to become a weaver of tales, displaying your data with the power of emotion, and boost your data-driven discoveries and business-related recommendations. For DAA Austin Symposium 2015. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/erica-mcgillivray-storyteling-sept-15-2015-data-summit-150915035052-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /> Tell Me a Story: Why Data Analysts Must be Storytellers, Too We live and breathe data. That said, however compelling the data is to us, others don't always connect without a story. Erica McGillivray, Senior Community Manager at Moz, will show you how to become a weaver of tales, displaying your data with the power of emotion, and boost your data-driven discoveries and business-related recommendations. For DAA Austin Symposium 2015.

Storytelling and Data by Erica McGillivray from Erica McGillivray

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0 The Art of Social Image Sharing /slideshow/social-image-sharing-for-brightonseo-2015/46851094 social-image-sharing-erica-mcgillivray-brightonseo-2015-150410055428-conversion-gate01
Unleash your branding and gather your followers by using the right image in your social sharing. You have the basics down and your images are sized correctly, but now what? You need to figure out how to push your messaging, bring everyone to the party, and pivot quickly. You'll learn how to: - Use compelling layouts and typography that psychologically work - Create messaging to compliment your images - Work smarter with graphic designers and content marketers - Quickly pivot your images to be golden across any social media network]]>
Unleash your branding and gather your followers by using the right image in your social sharing. You have the basics down and your images are sized correctly, but now what? You need to figure out how to push your messaging, bring everyone to the party, and pivot quickly. You'll learn how to: - Use compelling layouts and typography that psychologically work - Create messaging to compliment your images - Work smarter with graphic designers and content marketers - Quickly pivot your images to be golden across any social media network]]> Fri, 10 Apr 2015 05:54:28 GMT /slideshow/social-image-sharing-for-brightonseo-2015/46851094 ericamcgillivray@slideshare.net(ericamcgillivray) Social Image Sharing for BrightonSEO 2015 ericamcgillivray Unleash your branding and gather your followers by using the right image in your social sharing. You have the basics down and your images are sized correctly, but now what? You need to figure out how to push your messaging, bring everyone to the party, and pivot quickly. You'll learn how to: - Use compelling layouts and typography that psychologically work - Create messaging to compliment your images - Work smarter with graphic designers and content marketers - Quickly pivot your images to be golden across any social media network <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/social-image-sharing-erica-mcgillivray-brightonseo-2015-150410055428-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Unleash your branding and gather your followers by using the right image in your social sharing. You have the basics down and your images are sized correctly, but now what? You need to figure out how to push your messaging, bring everyone to the party, and pivot quickly. You'll learn how to: - Use compelling layouts and typography that psychologically work - Create messaging to compliment your images - Work smarter with graphic designers and content marketers - Quickly pivot your images to be golden across any social media network

Social Image Sharing for BrightonSEO 2015 from Erica McGillivray

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0 BurlyCon 2014 - Social Media for Winners /slideshow/burlycon-2014-social-media-for-winners/40127072 burlycon-erica-mcgillivray-jo-jo-stiletto-sm-for-winners-v2-141010145402-conversion-gate01
Everyone groans at the word "marketing," but in order to fully round out your performance and your brand, reach out to burlesque fans, and have fans come to your show, you need to build an audience. Social media's an easy way to send your message and gather your people. In this workshop, the Professor of Nerdlesque Jo Jo Stilletto and social media expert Erica McGillivray (moz.com) will cover Twitter, Facebook, Pinterest, Tumblr, Vine, and Instagram and teach you: How to present consistent branding across platforms that matches your character; connecting with burlesque fans and how reach an audience beyond your friends, family, and fellow performers; what tools to use to streamline finding, creating, and sharing your content; tips and tricks on how to get the most amplification of your message from timing and formatting to sharing across networks; setting realistic goals based on your needs; and how to get the metrics that matter.]]>
Everyone groans at the word "marketing," but in order to fully round out your performance and your brand, reach out to burlesque fans, and have fans come to your show, you need to build an audience. Social media's an easy way to send your message and gather your people. In this workshop, the Professor of Nerdlesque Jo Jo Stilletto and social media expert Erica McGillivray (moz.com) will cover Twitter, Facebook, Pinterest, Tumblr, Vine, and Instagram and teach you: How to present consistent branding across platforms that matches your character; connecting with burlesque fans and how reach an audience beyond your friends, family, and fellow performers; what tools to use to streamline finding, creating, and sharing your content; tips and tricks on how to get the most amplification of your message from timing and formatting to sharing across networks; setting realistic goals based on your needs; and how to get the metrics that matter.]]> Fri, 10 Oct 2014 14:54:02 GMT /slideshow/burlycon-2014-social-media-for-winners/40127072 ericamcgillivray@slideshare.net(ericamcgillivray) BurlyCon 2014 - Social Media for Winners ericamcgillivray Everyone groans at the word "marketing," but in order to fully round out your performance and your brand, reach out to burlesque fans, and have fans come to your show, you need to build an audience. Social media's an easy way to send your message and gather your people. In this workshop, the Professor of Nerdlesque Jo Jo Stilletto and social media expert Erica McGillivray (moz.com) will cover Twitter, Facebook, Pinterest, Tumblr, Vine, and Instagram and teach you: How to present consistent branding across platforms that matches your character; connecting with burlesque fans and how reach an audience beyond your friends, family, and fellow performers; what tools to use to streamline finding, creating, and sharing your content; tips and tricks on how to get the most amplification of your message from timing and formatting to sharing across networks; setting realistic goals based on your needs; and how to get the metrics that matter. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/burlycon-erica-mcgillivray-jo-jo-stiletto-sm-for-winners-v2-141010145402-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Everyone groans at the word "marketing," but in order to fully round out your performance and your brand, reach out to burlesque fans, and have fans come to your show, you need to build an audience. Social media's an easy way to send your message and gather your people. In this workshop, the Professor of Nerdlesque Jo Jo Stilletto and social media expert Erica McGillivray (moz.com) will cover Twitter, Facebook, Pinterest, Tumblr, Vine, and Instagram and teach you: How to present consistent branding across platforms that matches your character; connecting with burlesque fans and how reach an audience beyond your friends, family, and fellow performers; what tools to use to streamline finding, creating, and sharing your content; tips and tricks on how to get the most amplification of your message from timing and formatting to sharing across networks; setting realistic goals based on your needs; and how to get the metrics that matter.

BurlyCon 2014 - Social Media for Winners from Erica McGillivray

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0 Why 1 Million Social Media Followers Sucks, WebCongress May 2014 /slideshow/why-1-million-social-media-followers-sucks-webcongress-may-2014/34448740 web-congress-erica-mcgillivray-may-2014-slideshare-140508124324-phpapp01
Stop reporting follower counts and making your social media goals more followers! This is bad for your brand. Instead, focus on engagement, relative engagement, and other goals that make sense for your business. ]]>
Stop reporting follower counts and making your social media goals more followers! This is bad for your brand. Instead, focus on engagement, relative engagement, and other goals that make sense for your business. ]]> Thu, 08 May 2014 12:43:24 GMT /slideshow/why-1-million-social-media-followers-sucks-webcongress-may-2014/34448740 ericamcgillivray@slideshare.net(ericamcgillivray) Why 1 Million Social Media Followers Sucks, WebCongress May 2014 ericamcgillivray Stop reporting follower counts and making your social media goals more followers! This is bad for your brand. Instead, focus on engagement, relative engagement, and other goals that make sense for your business. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/web-congress-erica-mcgillivray-may-2014-slideshare-140508124324-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Stop reporting follower counts and making your social media goals more followers! This is bad for your brand. Instead, focus on engagement, relative engagement, and other goals that make sense for your business.

Why 1 Million Social Media Followers Sucks, WebCongress May 2014 from Erica McGillivray

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0 5 Lazy Ways to Find Someone's Email /slideshow/email-finding/29298024 email-finding-131217141048-phpapp01
Need to find an email? Here's some ways.]]>
Need to find an email? Here's some ways.]]> Tue, 17 Dec 2013 14:10:48 GMT /slideshow/email-finding/29298024 ericamcgillivray@slideshare.net(ericamcgillivray) 5 Lazy Ways to Find Someone's Email ericamcgillivray Need to find an email? Here's some ways. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/email-finding-131217141048-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Need to find an email? Here's some ways.

5 Lazy Ways to Find Someone's Email from Erica McGillivray

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0 No Time Like the Present: Optimize Your Twitter Process for #isum13 /slideshow/no-time-like-the-present-optimize-your-twitter-process-for-isum/28215746 erica-is2013-131113154825-phpapp01
As you expand to new social networks, it's important to be able to balance your workload. Erica McGillivray, Social Community Manager at Moz, will show you how to use tools like Followerwonk, IFTTT, Buffer, Feedly, and more in way to get more output from your Twitter efforts. She will explain how to: - Find your targeted audience and track influencers - Speed up your content discovery for sharing - Join in conversations in a meaningful manner - Set up testing to measure your efforts - Track your success, both engagement and account growth]]>
As you expand to new social networks, it's important to be able to balance your workload. Erica McGillivray, Social Community Manager at Moz, will show you how to use tools like Followerwonk, IFTTT, Buffer, Feedly, and more in way to get more output from your Twitter efforts. She will explain how to: - Find your targeted audience and track influencers - Speed up your content discovery for sharing - Join in conversations in a meaningful manner - Set up testing to measure your efforts - Track your success, both engagement and account growth]]> Wed, 13 Nov 2013 15:48:25 GMT /slideshow/no-time-like-the-present-optimize-your-twitter-process-for-isum/28215746 ericamcgillivray@slideshare.net(ericamcgillivray) No Time Like the Present: Optimize Your Twitter Process for #isum13 ericamcgillivray As you expand to new social networks, it's important to be able to balance your workload. Erica McGillivray, Social Community Manager at Moz, will show you how to use tools like Followerwonk, IFTTT, Buffer, Feedly, and more in way to get more output from your Twitter efforts. She will explain how to: - Find your targeted audience and track influencers - Speed up your content discovery for sharing - Join in conversations in a meaningful manner - Set up testing to measure your efforts - Track your success, both engagement and account growth <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/erica-is2013-131113154825-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> As you expand to new social networks, it's important to be able to balance your workload. Erica McGillivray, Social Community Manager at Moz, will show you how to use tools like Followerwonk, IFTTT, Buffer, Feedly, and more in way to get more output from your Twitter efforts. She will explain how to: - Find your targeted audience and track influencers - Speed up your content discovery for sharing - Join in conversations in a meaningful manner - Set up testing to measure your efforts - Track your success, both engagement and account growth

No Time Like the Present: Optimize Your Twitter Process for #isum13 from Erica McGillivray

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0 Mozcation South Africa: Beyond Blogging: Content Strategy & Practice /ericamcgillivray/mozcation-south-africa-beyond-blogging-content-strategy-practice mozcation-south-africa-matt-ericamattsedits-130124064912-phpapp01
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]]> Thu, 24 Jan 2013 06:49:12 GMT /ericamcgillivray/mozcation-south-africa-beyond-blogging-content-strategy-practice ericamcgillivray@slideshare.net(ericamcgillivray) Mozcation South Africa: Beyond Blogging: Content Strategy & Practice ericamcgillivray <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mozcation-south-africa-matt-ericamattsedits-130124064912-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" />

Mozcation South Africa: Beyond Blogging: Content Strategy & Practice from Erica McGillivray

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0 Harness the Power of Twitter Using Followerwonk /slideshow/harness-the-power-of-twitter-using-followerwonk/14789015 fw-techspectations-121018141106-phpapp02
How to use Followerwonk to grow your Twitter audience and form deep connections for your brand.]]>
How to use Followerwonk to grow your Twitter audience and form deep connections for your brand.]]> Thu, 18 Oct 2012 14:11:04 GMT /slideshow/harness-the-power-of-twitter-using-followerwonk/14789015 ericamcgillivray@slideshare.net(ericamcgillivray) Harness the Power of Twitter Using Followerwonk ericamcgillivray How to use Followerwonk to grow your Twitter audience and form deep connections for your brand. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/fw-techspectations-121018141106-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> How to use Followerwonk to grow your Twitter audience and form deep connections for your brand.

Harness the Power of Twitter Using Followerwonk from Erica McGillivray

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0 How to make a GeekGirlCon decision /slideshow/how-to-make-a-geekgirlcon-decision/11696073 howtomakeageekgirlcondecision-120221173356-phpapp02
Helping GeekGirlCon staff make informed decisions in their roles. www.geekgirlcon.com]]>
Helping GeekGirlCon staff make informed decisions in their roles. www.geekgirlcon.com]]> Tue, 21 Feb 2012 17:33:54 GMT /slideshow/how-to-make-a-geekgirlcon-decision/11696073 ericamcgillivray@slideshare.net(ericamcgillivray) How to make a GeekGirlCon decision ericamcgillivray Helping GeekGirlCon staff make informed decisions in their roles. www.geekgirlcon.com <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/howtomakeageekgirlcondecision-120221173356-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Helping GeekGirlCon staff make informed decisions in their roles. www.geekgirlcon.com

How to make a GeekGirlCon decision from Erica McGillivray

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0 https://cdn.slidesharecdn.com/profile-photo-ericamcgillivray-48x48.jpg?cb=1551402637 Erica is feminist geek, director of events at CMX, and a founder of GeekGirlCon. She 💜 community. Follow her @emcgillivray. www.sliverofice.com https://cdn.slidesharecdn.com/ss_thumbnails/erica-mcgillivray-cmc17-brand-voice-final-170412030755-thumbnail.jpg?width=320&height=320&fit=bounds ericamcgillivray/7-steps-to-a-resonating-brand-voice-cmc17 7 Steps to a Resonatin... https://cdn.slidesharecdn.com/ss_thumbnails/erica-mcgillivray-sm-brand-voice-feb-2017-170206213801-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/building-a-creative-and-compelling-brand-voice-on-social-media/71833162 Building a Creative an... https://cdn.slidesharecdn.com/ss_thumbnails/erica-mcgillivray-cmc-may-2016-brand-voice-160819055355-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/7-steps-to-developing-a-resonating-brand-voice/65149723 7 Steps to Developing ...