�ݺ�ߣshows by User: erikbfoley

�ݺ�ߣshows by User: erikbfoley / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: erikbfoley / Thu, 23 Feb 2017 06:25:56 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: erikbfoley Sust marketing strategy 3.1 /slideshow/sust-marketing-strategy-31/72489272 sustmarketingstrategy3-170223062556
We continue with the 5 step sustainability marketing strategy development process and take time to practice stakeholder mapping as a key part of the first step: Screening Issues and Actors.]]>
We continue with the 5 step sustainability marketing strategy development process and take time to practice stakeholder mapping as a key part of the first step: Screening Issues and Actors.]]> Thu, 23 Feb 2017 06:25:56 GMT /slideshow/sust-marketing-strategy-31/72489272 erikbfoley@slideshare.net(erikbfoley) Sust marketing strategy 3.1 erikbfoley We continue with the 5 step sustainability marketing strategy development process and take time to practice stakeholder mapping as a key part of the first step: Screening Issues and Actors. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sustmarketingstrategy3-170223062556-thumbnail.jpg?width=120&height=120&fit=bounds" /> We continue with the 5 step sustainability marketing strategy development process and take time to practice stakeholder mapping as a key part of the first step: Screening Issues and Actors.

Sust marketing strategy 3.1 from Erik Foley

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0 Sustainability marketing strategy 1 /slideshow/sustainability-marketing-strategy-1/72274586 sustmarketingstrategy1-170217150143
Overview of the basics of sustainability marketing strategy and the paradox of the "customer as king" paradigm of modern marketing. We must satisfy the customer, even dazzle them, and we also must satisfy the needs of the society and environment on which she/he depends.]]>
Overview of the basics of sustainability marketing strategy and the paradox of the "customer as king" paradigm of modern marketing. We must satisfy the customer, even dazzle them, and we also must satisfy the needs of the society and environment on which she/he depends.]]> Fri, 17 Feb 2017 15:01:42 GMT /slideshow/sustainability-marketing-strategy-1/72274586 erikbfoley@slideshare.net(erikbfoley) Sustainability marketing strategy 1 erikbfoley Overview of the basics of sustainability marketing strategy and the paradox of the "customer as king" paradigm of modern marketing. We must satisfy the customer, even dazzle them, and we also must satisfy the needs of the society and environment on which she/he depends. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sustmarketingstrategy1-170217150143-thumbnail.jpg?width=120&height=120&fit=bounds" /> Overview of the basics of sustainability marketing strategy and the paradox of the "customer as king" paradigm of modern marketing. We must satisfy the customer, even dazzle them, and we also must satisfy the needs of the society and environment on which she/he depends.

Sustainability marketing strategy 1 from Erik Foley

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0 Sustainability marketing strategy 3 /slideshow/sustainability-marketing-strategy-3/72273763 sustmarketingstrategy3-170217143951
The development of a sustainability marketing strategy includes a five step process: screening issues and actors, segmenting markets, introducing innovations, positioning products, and partnering with sustainability stakeholders.]]>
The development of a sustainability marketing strategy includes a five step process: screening issues and actors, segmenting markets, introducing innovations, positioning products, and partnering with sustainability stakeholders.]]> Fri, 17 Feb 2017 14:39:51 GMT /slideshow/sustainability-marketing-strategy-3/72273763 erikbfoley@slideshare.net(erikbfoley) Sustainability marketing strategy 3 erikbfoley The development of a sustainability marketing strategy includes a five step process: screening issues and actors, segmenting markets, introducing innovations, positioning products, and partnering with sustainability stakeholders. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sustmarketingstrategy3-170217143951-thumbnail.jpg?width=120&height=120&fit=bounds" /> The development of a sustainability marketing strategy includes a five step process: screening issues and actors, segmenting markets, introducing innovations, positioning products, and partnering with sustainability stakeholders.

Sustainability marketing strategy 3 from Erik Foley

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0 Sust marketing strategy /erikbfoley/sust-marketing-strategy sustmarketingstrategy2forslideshare-170216184721
Debunking four myths of conventional marketing and instilling four principles of sustainability marketing]]>
Debunking four myths of conventional marketing and instilling four principles of sustainability marketing]]> Thu, 16 Feb 2017 18:47:21 GMT /erikbfoley/sust-marketing-strategy erikbfoley@slideshare.net(erikbfoley) Sust marketing strategy erikbfoley Debunking four myths of conventional marketing and instilling four principles of sustainability marketing <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sustmarketingstrategy2forslideshare-170216184721-thumbnail.jpg?width=120&height=120&fit=bounds" /> Debunking four myths of conventional marketing and instilling four principles of sustainability marketing

Sust marketing strategy from Erik Foley

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0 Sustainable consumer behavior - Part 2 /slideshow/sustainable-consumer-behavior-part-2-71502213/71502213 sustconsumerbehavior2-170129024937
We continue our exploration of the basics of consumer behavior by exploring three perspectives: rational, psychological, and sociological. These must be understood if we are to effectively motivate consumers to purchase and properly use sustainable products and services. ]]>
We continue our exploration of the basics of consumer behavior by exploring three perspectives: rational, psychological, and sociological. These must be understood if we are to effectively motivate consumers to purchase and properly use sustainable products and services. ]]> Sun, 29 Jan 2017 02:49:37 GMT /slideshow/sustainable-consumer-behavior-part-2-71502213/71502213 erikbfoley@slideshare.net(erikbfoley) Sustainable consumer behavior - Part 2 erikbfoley We continue our exploration of the basics of consumer behavior by exploring three perspectives: rational, psychological, and sociological. These must be understood if we are to effectively motivate consumers to purchase and properly use sustainable products and services. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sustconsumerbehavior2-170129024937-thumbnail.jpg?width=120&height=120&fit=bounds" /> We continue our exploration of the basics of consumer behavior by exploring three perspectives: rational, psychological, and sociological. These must be understood if we are to effectively motivate consumers to purchase and properly use sustainable products and services.

Sustainable consumer behavior - Part 2 from Erik Foley

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0 Problem with conventional marketing - part 2 /slideshow/problem-with-conventional-marketing-part-2/71200697 problemwmarketing2-170119220016
We explore conventional marketing through the lens of the UN's Sustainable Development Goals (SDG). Small groups were assigned an SDG and identified how marketing is a help and a hindrance to the goals of the SDG. The objective is to understand the benefits and weaknesses of conventional marketing and seek to identify ways to improve the practice of marketing to realize business and societal goals.]]>
We explore conventional marketing through the lens of the UN's Sustainable Development Goals (SDG). Small groups were assigned an SDG and identified how marketing is a help and a hindrance to the goals of the SDG. The objective is to understand the benefits and weaknesses of conventional marketing and seek to identify ways to improve the practice of marketing to realize business and societal goals.]]> Thu, 19 Jan 2017 22:00:16 GMT /slideshow/problem-with-conventional-marketing-part-2/71200697 erikbfoley@slideshare.net(erikbfoley) Problem with conventional marketing - part 2 erikbfoley We explore conventional marketing through the lens of the UN's Sustainable Development Goals (SDG). Small groups were assigned an SDG and identified how marketing is a help and a hindrance to the goals of the SDG. The objective is to understand the benefits and weaknesses of conventional marketing and seek to identify ways to improve the practice of marketing to realize business and societal goals. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/problemwmarketing2-170119220016-thumbnail.jpg?width=120&height=120&fit=bounds" /> We explore conventional marketing through the lens of the UN's Sustainable Development Goals (SDG). Small groups were assigned an SDG and identified how marketing is a help and a hindrance to the goals of the SDG. The objective is to understand the benefits and weaknesses of conventional marketing and seek to identify ways to improve the practice of marketing to realize business and societal goals.

Problem with conventional marketing - part 2 from Erik Foley

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0 BA442: Wrap Up of the Problem with Marketing and Intro of Sustainable Consumer Behavior /slideshow/ba442-wrap-up-of-the-problem-with-marketing-and-intro-of-sustainable-consumer-behavior/71200527 problemwrapupandsustconsumerbehavior1-170119215211
Wrap up of our discussion of the problems with conventional marketing and an introduction of sustainable consumer behavior.]]>
Wrap up of our discussion of the problems with conventional marketing and an introduction of sustainable consumer behavior.]]> Thu, 19 Jan 2017 21:52:11 GMT /slideshow/ba442-wrap-up-of-the-problem-with-marketing-and-intro-of-sustainable-consumer-behavior/71200527 erikbfoley@slideshare.net(erikbfoley) BA442: Wrap Up of the Problem with Marketing and Intro of Sustainable Consumer Behavior erikbfoley Wrap up of our discussion of the problems with conventional marketing and an introduction of sustainable consumer behavior. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/problemwrapupandsustconsumerbehavior1-170119215211-thumbnail.jpg?width=120&height=120&fit=bounds" /> Wrap up of our discussion of the problems with conventional marketing and an introduction of sustainable consumer behavior.

BA442: Wrap Up of the Problem with Marketing and Intro of Sustainable Consumer Behavior from Erik Foley

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0 Sustainability Marketing - Marketing Basics and The Problems with Marketing /slideshow/marketing-basics-and-the-problems-with-marketing/71037987 introtomarketingandprobwmarketing1-170115203146
This Powerpoint and embedded videos provide a quick overview of conventional marketing and begin to introduce how this approach has produced both benefits and unintended consequences. ]]>
This Powerpoint and embedded videos provide a quick overview of conventional marketing and begin to introduce how this approach has produced both benefits and unintended consequences. ]]> Sun, 15 Jan 2017 20:31:46 GMT /slideshow/marketing-basics-and-the-problems-with-marketing/71037987 erikbfoley@slideshare.net(erikbfoley) Sustainability Marketing - Marketing Basics and The Problems with Marketing erikbfoley This Powerpoint and embedded videos provide a quick overview of conventional marketing and begin to introduce how this approach has produced both benefits and unintended consequences. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/introtomarketingandprobwmarketing1-170115203146-thumbnail.jpg?width=120&height=120&fit=bounds" /> This Powerpoint and embedded videos provide a quick overview of conventional marketing and begin to introduce how this approach has produced both benefits and unintended consequences.

Sustainability Marketing - Marketing Basics and The Problems with Marketing from Erik Foley

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0 https://cdn.slidesharecdn.com/profile-photo-erikbfoley-48x48.jpg?cb=1694105466 Spring 2015 - Sustainability Marketing: Sustainability is a broad domain concerning the extent to which environmental, economic, and social practices are viable for current and future generations. Consumer awareness of sustainability issues has evolved from an emerging social movement to mainstream values, but increasing sustainable behavior remains a challenge. This course is designed to provide students with the knowledge to enhance sustainable behaviors in firms, among consumers, and in society at large. In doing so, this course will include frameworks for understanding how to influence sustainable practices, consumer response to sustainability, and marketing communication issues as ... www.smeal.psu.edu/sustainability https://cdn.slidesharecdn.com/ss_thumbnails/sustmarketingstrategy3-170223062556-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/sust-marketing-strategy-31/72489272 Sust marketing strateg... https://cdn.slidesharecdn.com/ss_thumbnails/sustmarketingstrategy1-170217150143-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/sustainability-marketing-strategy-1/72274586 Sustainability marketi... https://cdn.slidesharecdn.com/ss_thumbnails/sustmarketingstrategy3-170217143951-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/sustainability-marketing-strategy-3/72273763 Sustainability marketi...