際際滷shows by User: ethology / http://www.slideshare.net/images/logo.gif 際際滷shows by User: ethology / Thu, 18 Feb 2016 21:55:07 GMT 際際滷Share feed for 際際滷shows by User: ethology Mapping the value of your customers journey /slideshow/mapping-the-value-of-your-customers-journey/58442942 mapping-the-value-of-your-customers-journey-160218215507
The game has changed with customer engagement! Go beyond just "journey-mapping" and understand the micro-moments of your customer's entire process of interaction with your brand. There are right and wrong moments of content implementation that could be costing you profit! Get more insights on the following: - Customers are in the driver seat with engagement points more often than the brand - User Experience (UX) can illuminate the customer journey and find more meaningful ways to connect with them - True strategy and planning are a process that must be ongoing versus just a "start-point" SPEAKER: Anthony Quiroz, UX Design Strategist at Ethology]]>
The game has changed with customer engagement! Go beyond just "journey-mapping" and understand the micro-moments of your customer's entire process of interaction with your brand. There are right and wrong moments of content implementation that could be costing you profit! Get more insights on the following: - Customers are in the driver seat with engagement points more often than the brand - User Experience (UX) can illuminate the customer journey and find more meaningful ways to connect with them - True strategy and planning are a process that must be ongoing versus just a "start-point" SPEAKER: Anthony Quiroz, UX Design Strategist at Ethology]]> Thu, 18 Feb 2016 21:55:07 GMT /slideshow/mapping-the-value-of-your-customers-journey/58442942 ethology@slideshare.net(ethology) Mapping the value of your customers journey ethology The game has changed with customer engagement! Go beyond just "journey-mapping" and understand the micro-moments of your customer's entire process of interaction with your brand. There are right and wrong moments of content implementation that could be costing you profit! Get more insights on the following: - Customers are in the driver seat with engagement points more often than the brand - User Experience (UX) can illuminate the customer journey and find more meaningful ways to connect with them - True strategy and planning are a process that must be ongoing versus just a "start-point" SPEAKER: Anthony Quiroz, UX Design Strategist at Ethology <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mapping-the-value-of-your-customers-journey-160218215507-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The game has changed with customer engagement! Go beyond just &quot;journey-mapping&quot; and understand the micro-moments of your customer&#39;s entire process of interaction with your brand. There are right and wrong moments of content implementation that could be costing you profit! Get more insights on the following: - Customers are in the driver seat with engagement points more often than the brand - User Experience (UX) can illuminate the customer journey and find more meaningful ways to connect with them - True strategy and planning are a process that must be ongoing versus just a &quot;start-point&quot; SPEAKER: Anthony Quiroz, UX Design Strategist at Ethology
Mapping the value of your customers journey from Ethology
]]> 3363 8 https://cdn.slidesharecdn.com/ss_thumbnails/mapping-the-value-of-your-customers-journey-160218215507-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Journey Mapping 101 - Ethology - IxDA Phoenix /slideshow/journey-mapping-101-ethology-ixda-phoenix/53754520 journeymapping101ethology-ixdaphx-clean-151009204159-lva1-app6892
Journey Mapping 101. 際際滷s from IxDA Phoenix's September 2015 meetup at COPLEX in Tempe, AZ. Presented by Ethologist's Tony Quiroz and Sean Rice.]]>
Journey Mapping 101. 際際滷s from IxDA Phoenix's September 2015 meetup at COPLEX in Tempe, AZ. Presented by Ethologist's Tony Quiroz and Sean Rice.]]> Fri, 09 Oct 2015 20:41:59 GMT /slideshow/journey-mapping-101-ethology-ixda-phoenix/53754520 ethology@slideshare.net(ethology) Journey Mapping 101 - Ethology - IxDA Phoenix ethology Journey Mapping 101. 際際滷s from IxDA Phoenix's September 2015 meetup at COPLEX in Tempe, AZ. Presented by Ethologist's Tony Quiroz and Sean Rice. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/journeymapping101ethology-ixdaphx-clean-151009204159-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Journey Mapping 101. 際際滷s from IxDA Phoenix&#39;s September 2015 meetup at COPLEX in Tempe, AZ. Presented by Ethologist&#39;s Tony Quiroz and Sean Rice.
Journey Mapping 101 - Ethology - IxDA Phoenix from Ethology
]]> 869 5 https://cdn.slidesharecdn.com/ss_thumbnails/journeymapping101ethology-ixdaphx-clean-151009204159-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Digiday sept 2015 webinar .pptx /slideshow/digiday-sept-2015-webinar-pptx/52908922 digidaysept2015webinar-150917203009-lva1-app6892
Ethologists, Anna Hrach & Tony Quiroz, put together a fabulous understanding of how the relationship between content strategy and user experience is most successful when formatted in unison!]]>
Ethologists, Anna Hrach & Tony Quiroz, put together a fabulous understanding of how the relationship between content strategy and user experience is most successful when formatted in unison!]]> Thu, 17 Sep 2015 20:30:09 GMT /slideshow/digiday-sept-2015-webinar-pptx/52908922 ethology@slideshare.net(ethology) Digiday sept 2015 webinar .pptx ethology Ethologists, Anna Hrach & Tony Quiroz, put together a fabulous understanding of how the relationship between content strategy and user experience is most successful when formatted in unison! <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/digidaysept2015webinar-150917203009-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Ethologists, Anna Hrach &amp; Tony Quiroz, put together a fabulous understanding of how the relationship between content strategy and user experience is most successful when formatted in unison!
Digiday sept 2015 webinar .pptx from Ethology
]]> 617 6 https://cdn.slidesharecdn.com/ss_thumbnails/digidaysept2015webinar-150917203009-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Social Media: More Than Marketing - American Marketing Association Webinar May 2015 /slideshow/social-media-more-than-marketing-american-ma-webinar/48853815 c7cdzsasu2alkghgrnwz-signature-c0278ef30a66d5b0ad4d138662523534a7ff6fe6ff0b2e822013fbede2e57b89-poli-150601180314-lva1-app6891
While social media has become an integral part of marketing efforts, the very nature of the medium lends itself to so much more. This presentation discusses how social media plays a part in marketing, PR, branding, customer service and customer retention/loyalty. YOU WILL LEARN: The friction points with social media and the other areas. How to integrate across departmental silos to run an effective social media program. How to properly measure for success.]]>
While social media has become an integral part of marketing efforts, the very nature of the medium lends itself to so much more. This presentation discusses how social media plays a part in marketing, PR, branding, customer service and customer retention/loyalty. YOU WILL LEARN: The friction points with social media and the other areas. How to integrate across departmental silos to run an effective social media program. How to properly measure for success.]]> Mon, 01 Jun 2015 18:03:14 GMT /slideshow/social-media-more-than-marketing-american-ma-webinar/48853815 ethology@slideshare.net(ethology) Social Media: More Than Marketing - American Marketing Association Webinar May 2015 ethology While social media has become an integral part of marketing efforts, the very nature of the medium lends itself to so much more. This presentation discusses how social media plays a part in marketing, PR, branding, customer service and customer retention/loyalty. YOU WILL LEARN: The friction points with social media and the other areas. How to integrate across departmental silos to run an effective social media program. How to properly measure for success. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/c7cdzsasu2alkghgrnwz-signature-c0278ef30a66d5b0ad4d138662523534a7ff6fe6ff0b2e822013fbede2e57b89-poli-150601180314-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> While social media has become an integral part of marketing efforts, the very nature of the medium lends itself to so much more. This presentation discusses how social media plays a part in marketing, PR, branding, customer service and customer retention/loyalty. YOU WILL LEARN: The friction points with social media and the other areas. How to integrate across departmental silos to run an effective social media program. How to properly measure for success.
Social Media: More Than Marketing - American Marketing Association Webinar May 2015 from Ethology
]]> 477 4 https://cdn.slidesharecdn.com/ss_thumbnails/c7cdzsasu2alkghgrnwz-signature-c0278ef30a66d5b0ad4d138662523534a7ff6fe6ff0b2e822013fbede2e57b89-poli-150601180314-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 What's That Smell? Your R.O.T. Content /slideshow/whats-that-smell-your-rot-content/47342874 ethologycontentrotwebinarfinal-150423124904-conversion-gate01
Website visitors and search engines love fresh, relevant content. You know what they hate? The redundant, outdated and trivial (R.O.T.) content thats sitting on your site right now. How did we get here? By prioritizing quantity over quality, and focusing on the value of search over the value content brings to customers. More content is not the answer, and many marketers are content marketing their brands and customers to death. Thankfully, there is a solution. This presentation covers the following: Identify existing R.O.T. content and formulate a plan to eliminate it Develop R.O.T.-resistant content that works harder, while publishing less often Think more about what customers want and less about filling your publishing calendar]]>
Website visitors and search engines love fresh, relevant content. You know what they hate? The redundant, outdated and trivial (R.O.T.) content thats sitting on your site right now. How did we get here? By prioritizing quantity over quality, and focusing on the value of search over the value content brings to customers. More content is not the answer, and many marketers are content marketing their brands and customers to death. Thankfully, there is a solution. This presentation covers the following: Identify existing R.O.T. content and formulate a plan to eliminate it Develop R.O.T.-resistant content that works harder, while publishing less often Think more about what customers want and less about filling your publishing calendar]]> Thu, 23 Apr 2015 12:49:04 GMT /slideshow/whats-that-smell-your-rot-content/47342874 ethology@slideshare.net(ethology) What's That Smell? Your R.O.T. Content ethology Website visitors and search engines love fresh, relevant content. You know what they hate? The redundant, outdated and trivial (R.O.T.) content thats sitting on your site right now. How did we get here? By prioritizing quantity over quality, and focusing on the value of search over the value content brings to customers. More content is not the answer, and many marketers are content marketing their brands and customers to death. Thankfully, there is a solution. This presentation covers the following: Identify existing R.O.T. content and formulate a plan to eliminate it Develop R.O.T.-resistant content that works harder, while publishing less often Think more about what customers want and less about filling your publishing calendar <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ethologycontentrotwebinarfinal-150423124904-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Website visitors and search engines love fresh, relevant content. You know what they hate? The redundant, outdated and trivial (R.O.T.) content thats sitting on your site right now. How did we get here? By prioritizing quantity over quality, and focusing on the value of search over the value content brings to customers. More content is not the answer, and many marketers are content marketing their brands and customers to death. Thankfully, there is a solution. This presentation covers the following: Identify existing R.O.T. content and formulate a plan to eliminate it Develop R.O.T.-resistant content that works harder, while publishing less often Think more about what customers want and less about filling your publishing calendar
What's That Smell? Your R.O.T. Content from Ethology
]]> 1208 3 https://cdn.slidesharecdn.com/ss_thumbnails/ethologycontentrotwebinarfinal-150423124904-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Modern SEO: It Takes a Village /slideshow/ethology-modern-seowebinar/46330078 ethologymodernseowebinar-150326130941-conversion-gate01
Keyword research, content tagging, and rankings are still important in search, but as engines become more sophisticated and consideration inputs expand, were moving closer than ever to realizing a true user-centric search ecosystem where the best answer for that user wins. Your developer still has a seat on the bus, and its an important one. But its time to make room for some friends. This presentation covers search, content strategy, social, local, paid search and user experience information about how a cross-discipline search effort is required for top visibility, traffic and conversions. Learn what integration points are most important, see real life client examples, and get tips from the pros regarding how to operationalize your effort. In this presentation, youll: Learn why a cross-discipline effort is necessary to win today and forward Receive guidance on what tactics and touch-points teams should rally around Get advice on how to operationalize the effort]]>
Keyword research, content tagging, and rankings are still important in search, but as engines become more sophisticated and consideration inputs expand, were moving closer than ever to realizing a true user-centric search ecosystem where the best answer for that user wins. Your developer still has a seat on the bus, and its an important one. But its time to make room for some friends. This presentation covers search, content strategy, social, local, paid search and user experience information about how a cross-discipline search effort is required for top visibility, traffic and conversions. Learn what integration points are most important, see real life client examples, and get tips from the pros regarding how to operationalize your effort. In this presentation, youll: Learn why a cross-discipline effort is necessary to win today and forward Receive guidance on what tactics and touch-points teams should rally around Get advice on how to operationalize the effort]]> Thu, 26 Mar 2015 13:09:41 GMT /slideshow/ethology-modern-seowebinar/46330078 ethology@slideshare.net(ethology) Modern SEO: It Takes a Village ethology Keyword research, content tagging, and rankings are still important in search, but as engines become more sophisticated and consideration inputs expand, were moving closer than ever to realizing a true user-centric search ecosystem where the best answer for that user wins. Your developer still has a seat on the bus, and its an important one. But its time to make room for some friends. This presentation covers search, content strategy, social, local, paid search and user experience information about how a cross-discipline search effort is required for top visibility, traffic and conversions. Learn what integration points are most important, see real life client examples, and get tips from the pros regarding how to operationalize your effort. In this presentation, youll: Learn why a cross-discipline effort is necessary to win today and forward Receive guidance on what tactics and touch-points teams should rally around Get advice on how to operationalize the effort <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ethologymodernseowebinar-150326130941-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Keyword research, content tagging, and rankings are still important in search, but as engines become more sophisticated and consideration inputs expand, were moving closer than ever to realizing a true user-centric search ecosystem where the best answer for that user wins. Your developer still has a seat on the bus, and its an important one. But its time to make room for some friends. This presentation covers search, content strategy, social, local, paid search and user experience information about how a cross-discipline search effort is required for top visibility, traffic and conversions. Learn what integration points are most important, see real life client examples, and get tips from the pros regarding how to operationalize your effort. In this presentation, youll: Learn why a cross-discipline effort is necessary to win today and forward Receive guidance on what tactics and touch-points teams should rally around Get advice on how to operationalize the effort
Modern SEO: It Takes a Village from Ethology
]]> 2025 5 https://cdn.slidesharecdn.com/ss_thumbnails/ethologymodernseowebinar-150326130941-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Top Digital Marketing Trends for 2015: Love em or Leave em? /slideshow/digiday-top8-digitaltrends2015digitallovefeb5f/44323243 digiday-top8digitaltrends2015-digitallove-feb5-f-150205143346-conversion-gate02
With a new year comes new trends and tactics that can help drive your digital marketing efforts. But are they all really worth the hype and, more importantly, your time? Jay Baer, The New York Times best-selling author and President of Convince & Convert, and Mike Corak, ethologys Executive Vice President of Strategy, break down this years latest and greatest digital marketing trends to see if you should love em or leave em. The presentation covered the following: -Determining which of the top 2015 trends are right for your digital marketing mix - Incorporating user-centered design principles for a better brand experience - The evolution of your content strategy and content marketing tactics - Making use of new organic search developments - Enhancing internal organizational efforts to make your digital marketing more effective]]>
With a new year comes new trends and tactics that can help drive your digital marketing efforts. But are they all really worth the hype and, more importantly, your time? Jay Baer, The New York Times best-selling author and President of Convince & Convert, and Mike Corak, ethologys Executive Vice President of Strategy, break down this years latest and greatest digital marketing trends to see if you should love em or leave em. The presentation covered the following: -Determining which of the top 2015 trends are right for your digital marketing mix - Incorporating user-centered design principles for a better brand experience - The evolution of your content strategy and content marketing tactics - Making use of new organic search developments - Enhancing internal organizational efforts to make your digital marketing more effective]]> Thu, 05 Feb 2015 14:33:46 GMT /slideshow/digiday-top8-digitaltrends2015digitallovefeb5f/44323243 ethology@slideshare.net(ethology) Top Digital Marketing Trends for 2015: Love em or Leave em? ethology With a new year comes new trends and tactics that can help drive your digital marketing efforts. But are they all really worth the hype and, more importantly, your time? Jay Baer, The New York Times best-selling author and President of Convince & Convert, and Mike Corak, ethologys Executive Vice President of Strategy, break down this years latest and greatest digital marketing trends to see if you should love em or leave em. The presentation covered the following: -Determining which of the top 2015 trends are right for your digital marketing mix - Incorporating user-centered design principles for a better brand experience - The evolution of your content strategy and content marketing tactics - Making use of new organic search developments - Enhancing internal organizational efforts to make your digital marketing more effective <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/digiday-top8digitaltrends2015-digitallove-feb5-f-150205143346-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> With a new year comes new trends and tactics that can help drive your digital marketing efforts. But are they all really worth the hype and, more importantly, your time? Jay Baer, The New York Times best-selling author and President of Convince &amp; Convert, and Mike Corak, ethologys Executive Vice President of Strategy, break down this years latest and greatest digital marketing trends to see if you should love em or leave em. The presentation covered the following: -Determining which of the top 2015 trends are right for your digital marketing mix - Incorporating user-centered design principles for a better brand experience - The evolution of your content strategy and content marketing tactics - Making use of new organic search developments - Enhancing internal organizational efforts to make your digital marketing more effective
Top Digital Marketing Trends for 2015: Love em or Leave em? from Ethology
]]> 2483 2 https://cdn.slidesharecdn.com/ss_thumbnails/digiday-top8digitaltrends2015-digitallove-feb5-f-150205143346-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Gut Checking Your 2015 Digital Marketing Plan /slideshow/12-1114-2015-integrated-digitalplanwebinarfinal/42622863 12-11-14-2015integrateddigitalplan-webinar-final-141211165427-conversion-gate02
Progressive brands are analyzing and prioritizing digital integration in their 2015 plans. This presentation shares a few key considerations throughout the planning process. It covers research and strategy, integrated tactics v. programs, and full-funnel analytics as we move into 2015. The deck has highlights of the following: Planning: What inputs and analysis are used to understand where tactical and integrated opportunities exist? Execution: Where do program opportunities exist to improve cross-channel efficiencies and results? What tactics will help your team successfully plan and execute winning digital campaigns? Full-Funnel Analytics: What plans should be made to measure and capitalize upon results throughout the funnel, online and offline?]]>
Progressive brands are analyzing and prioritizing digital integration in their 2015 plans. This presentation shares a few key considerations throughout the planning process. It covers research and strategy, integrated tactics v. programs, and full-funnel analytics as we move into 2015. The deck has highlights of the following: Planning: What inputs and analysis are used to understand where tactical and integrated opportunities exist? Execution: Where do program opportunities exist to improve cross-channel efficiencies and results? What tactics will help your team successfully plan and execute winning digital campaigns? Full-Funnel Analytics: What plans should be made to measure and capitalize upon results throughout the funnel, online and offline?]]> Thu, 11 Dec 2014 16:54:27 GMT /slideshow/12-1114-2015-integrated-digitalplanwebinarfinal/42622863 ethology@slideshare.net(ethology) Gut Checking Your 2015 Digital Marketing Plan ethology Progressive brands are analyzing and prioritizing digital integration in their 2015 plans. This presentation shares a few key considerations throughout the planning process. It covers research and strategy, integrated tactics v. programs, and full-funnel analytics as we move into 2015. The deck has highlights of the following: Planning: What inputs and analysis are used to understand where tactical and integrated opportunities exist? Execution: Where do program opportunities exist to improve cross-channel efficiencies and results? What tactics will help your team successfully plan and execute winning digital campaigns? Full-Funnel Analytics: What plans should be made to measure and capitalize upon results throughout the funnel, online and offline? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/12-11-14-2015integrateddigitalplan-webinar-final-141211165427-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Progressive brands are analyzing and prioritizing digital integration in their 2015 plans. This presentation shares a few key considerations throughout the planning process. It covers research and strategy, integrated tactics v. programs, and full-funnel analytics as we move into 2015. The deck has highlights of the following: Planning: What inputs and analysis are used to understand where tactical and integrated opportunities exist? Execution: Where do program opportunities exist to improve cross-channel efficiencies and results? What tactics will help your team successfully plan and execute winning digital campaigns? Full-Funnel Analytics: What plans should be made to measure and capitalize upon results throughout the funnel, online and offline?
Gut Checking Your 2015 Digital Marketing Plan from Ethology
]]> 1046 6 https://cdn.slidesharecdn.com/ss_thumbnails/12-11-14-2015integrateddigitalplan-webinar-final-141211165427-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Hacking the Customer Experience /slideshow/hacking-the-customer-experience/41664101 bmatalk141021hackingthecustomerexperience-141117120142-conversion-gate01
Come dig in with us on three key aspects of engaging with customers and learn about specific techniques that will help drive sustainable growth in your business: Getting into the mindset of your prospects and customers, creating content that resonates with your target audience, and initiating a relationship.]]>
Come dig in with us on three key aspects of engaging with customers and learn about specific techniques that will help drive sustainable growth in your business: Getting into the mindset of your prospects and customers, creating content that resonates with your target audience, and initiating a relationship.]]> Mon, 17 Nov 2014 12:01:42 GMT /slideshow/hacking-the-customer-experience/41664101 ethology@slideshare.net(ethology) Hacking the Customer Experience ethology Come dig in with us on three key aspects of engaging with customers and learn about specific techniques that will help drive sustainable growth in your business: Getting into the mindset of your prospects and customers, creating content that resonates with your target audience, and initiating a relationship. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/bmatalk141021hackingthecustomerexperience-141117120142-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Come dig in with us on three key aspects of engaging with customers and learn about specific techniques that will help drive sustainable growth in your business: Getting into the mindset of your prospects and customers, creating content that resonates with your target audience, and initiating a relationship.
Hacking the Customer Experience from Ethology
]]> 1806 6 https://cdn.slidesharecdn.com/ss_thumbnails/bmatalk141021hackingthecustomerexperience-141117120142-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 How to integrate content strategy and social media /slideshow/how-to-integrate-content-strategy-and-social-media/40657308 howtointegratecontentstrategyandsocialmedia-141023163147-conversion-gate02
Everybody knows a strong social media presence requires relevant content for users to react to, engage with, and share. However, making this a reality is easier said than done, especially if your content strategy and social media teams arent working together to develop strategically calendared content and in-the-moment posts. Moderated by Jay Baer, New York Times Best-Selling Author of YouTility, and featuring Benjie Pressman, social director at ethology, and Anna Hrach, head of content strategy at ethology, How to Integrate Social Media and Content Strategy will help ensure your social media and content strategy efforts work in tandem to support business objectives, engage audiences, and produce more meaningful results.]]>
Everybody knows a strong social media presence requires relevant content for users to react to, engage with, and share. However, making this a reality is easier said than done, especially if your content strategy and social media teams arent working together to develop strategically calendared content and in-the-moment posts. Moderated by Jay Baer, New York Times Best-Selling Author of YouTility, and featuring Benjie Pressman, social director at ethology, and Anna Hrach, head of content strategy at ethology, How to Integrate Social Media and Content Strategy will help ensure your social media and content strategy efforts work in tandem to support business objectives, engage audiences, and produce more meaningful results.]]> Thu, 23 Oct 2014 16:31:47 GMT /slideshow/how-to-integrate-content-strategy-and-social-media/40657308 ethology@slideshare.net(ethology) How to integrate content strategy and social media ethology Everybody knows a strong social media presence requires relevant content for users to react to, engage with, and share. However, making this a reality is easier said than done, especially if your content strategy and social media teams arent working together to develop strategically calendared content and in-the-moment posts. Moderated by Jay Baer, New York Times Best-Selling Author of YouTility, and featuring Benjie Pressman, social director at ethology, and Anna Hrach, head of content strategy at ethology, How to Integrate Social Media and Content Strategy will help ensure your social media and content strategy efforts work in tandem to support business objectives, engage audiences, and produce more meaningful results. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/howtointegratecontentstrategyandsocialmedia-141023163147-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Everybody knows a strong social media presence requires relevant content for users to react to, engage with, and share. However, making this a reality is easier said than done, especially if your content strategy and social media teams arent working together to develop strategically calendared content and in-the-moment posts. Moderated by Jay Baer, New York Times Best-Selling Author of YouTility, and featuring Benjie Pressman, social director at ethology, and Anna Hrach, head of content strategy at ethology, How to Integrate Social Media and Content Strategy will help ensure your social media and content strategy efforts work in tandem to support business objectives, engage audiences, and produce more meaningful results.
How to integrate content strategy and social media from Ethology
]]> 2885 2 https://cdn.slidesharecdn.com/ss_thumbnails/howtointegratecontentstrategyandsocialmedia-141023163147-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Why Growing, Engaging, and Retaining Customers Is Your #1 Audience Imperative /slideshow/why-growing-engaging-and-retaining-customers-is-your-1-audience-imperative/31183385 audienceethologyeconsultancy2014-f-140213134617-phpapp02
Mike Corak & Jeffrey Rohrs talk up the importance of audiences in the age of content marketing. ]]>
Mike Corak & Jeffrey Rohrs talk up the importance of audiences in the age of content marketing. ]]> Thu, 13 Feb 2014 13:46:17 GMT /slideshow/why-growing-engaging-and-retaining-customers-is-your-1-audience-imperative/31183385 ethology@slideshare.net(ethology) Why Growing, Engaging, and Retaining Customers Is Your #1 Audience Imperative ethology Mike Corak & Jeffrey Rohrs talk up the importance of audiences in the age of content marketing. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/audienceethologyeconsultancy2014-f-140213134617-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Mike Corak &amp; Jeffrey Rohrs talk up the importance of audiences in the age of content marketing.
Why Growing, Engaging, and Retaining Customers Is Your #1 Audience Imperative from Ethology
]]> 654 3 https://cdn.slidesharecdn.com/ss_thumbnails/audienceethologyeconsultancy2014-f-140213134617-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Theres Only One Screen: How to Plan for Users Not Devices /slideshow/content-strategy-applied-usa-10-1813-ethology-v2/27345430 contentstrategyappliedusa10-18-13ethologyv2-131018155108-phpapp02
Theres Only One Screen: How to Plan for Users Not Devices Content Strategy Applied USA 2013 October 18, 2013]]>
Theres Only One Screen: How to Plan for Users Not Devices Content Strategy Applied USA 2013 October 18, 2013]]> Fri, 18 Oct 2013 15:51:07 GMT /slideshow/content-strategy-applied-usa-10-1813-ethology-v2/27345430 ethology@slideshare.net(ethology) Theres Only One Screen: How to Plan for Users Not Devices ethology Theres Only One Screen: How to Plan for Users Not Devices Content Strategy Applied USA 2013 October 18, 2013 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/contentstrategyappliedusa10-18-13ethologyv2-131018155108-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Theres Only One Screen: How to Plan for Users Not Devices Content Strategy Applied USA 2013 October 18, 2013
Theres Only One Screen: How to Plan for Users Not Devices from Ethology
]]> 1591 4 https://cdn.slidesharecdn.com/ss_thumbnails/contentstrategyappliedusa10-18-13ethologyv2-131018155108-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Baidu World 2011 /slideshow/baidu-world-2011-9099018/9099018 baiduworld2011-110901120748-phpapp02
Keynote presentation from Jeffrey Pruitt, CEO of ethology, at Baidu World Conference in Beijing on September 2, 2011. The confluence of content, social, and search have presented marketers with a uniquely new and challenging paradigm shift. Pruitt delves into the new breed of marketing that is driven by creating, optimizing, and distributing the different types of content required to engage customers on the social web, based on the data of many analysis tools. ]]>
Keynote presentation from Jeffrey Pruitt, CEO of ethology, at Baidu World Conference in Beijing on September 2, 2011. The confluence of content, social, and search have presented marketers with a uniquely new and challenging paradigm shift. Pruitt delves into the new breed of marketing that is driven by creating, optimizing, and distributing the different types of content required to engage customers on the social web, based on the data of many analysis tools. ]]> Thu, 01 Sep 2011 12:07:46 GMT /slideshow/baidu-world-2011-9099018/9099018 ethology@slideshare.net(ethology) Baidu World 2011 ethology Keynote presentation from Jeffrey Pruitt, CEO of ethology, at Baidu World Conference in Beijing on September 2, 2011. The confluence of content, social, and search have presented marketers with a uniquely new and challenging paradigm shift. Pruitt delves into the new breed of marketing that is driven by creating, optimizing, and distributing the different types of content required to engage customers on the social web, based on the data of many analysis tools. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/baiduworld2011-110901120748-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Keynote presentation from Jeffrey Pruitt, CEO of ethology, at Baidu World Conference in Beijing on September 2, 2011. The confluence of content, social, and search have presented marketers with a uniquely new and challenging paradigm shift. Pruitt delves into the new breed of marketing that is driven by creating, optimizing, and distributing the different types of content required to engage customers on the social web, based on the data of many analysis tools.
Baidu World 2011 from Ethology
]]> 14470 13 https://cdn.slidesharecdn.com/ss_thumbnails/baiduworld2011-110901120748-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-ethology-48x48.jpg?cb=1522994478 Ethology is the integrated digital marketing agency for evolving consumer brands, with offices in Chicago, Los Angeles, Scottsdale, & Portland Consumerists + Integrationists = Ethologists www.ethology.com https://cdn.slidesharecdn.com/ss_thumbnails/mapping-the-value-of-your-customers-journey-160218215507-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/mapping-the-value-of-your-customers-journey/58442942 Mapping the value of y... https://cdn.slidesharecdn.com/ss_thumbnails/journeymapping101ethology-ixdaphx-clean-151009204159-lva1-app6892-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/journey-mapping-101-ethology-ixda-phoenix/53754520 Journey Mapping 101 - ... https://cdn.slidesharecdn.com/ss_thumbnails/digidaysept2015webinar-150917203009-lva1-app6892-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/digiday-sept-2015-webinar-pptx/52908922 Digiday sept 2015 webi...