�ݺ�ߣshows by User: evahasson

�ݺ�ߣshows by User: evahasson / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: evahasson / Tue, 13 Jul 2010 19:07:13 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: evahasson Aegis Media Start in a Different Place /slideshow/aegis-media-start-in-a-different-place/4748970 aegis-media-start-in-a-different-place408
Aegis Media Start in a Different Place]]>
Aegis Media Start in a Different Place]]> Tue, 13 Jul 2010 19:07:13 GMT /slideshow/aegis-media-start-in-a-different-place/4748970 evahasson@slideshare.net(evahasson) Aegis Media Start in a Different Place evahasson Aegis Media Start in a Different Place <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/aegis-media-start-in-a-different-place408-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> Aegis Media Start in a Different Place

Aegis Media Start in a Different Place from Eva Hasson

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0 Cannes Lions Initiative Unlocking The Power of Mobile /slideshow/cannes-lions-initiative-unlocking-the-power-of-mobile/4748632 cannes-lions-initiative-unlocking-the-power-of-mobile1118
Cannes Lions Initiative Unlocking The Power of Mobile]]>
Cannes Lions Initiative Unlocking The Power of Mobile]]> Tue, 13 Jul 2010 17:52:12 GMT /slideshow/cannes-lions-initiative-unlocking-the-power-of-mobile/4748632 evahasson@slideshare.net(evahasson) Cannes Lions Initiative Unlocking The Power of Mobile evahasson Cannes Lions Initiative Unlocking The Power of Mobile <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/cannes-lions-initiative-unlocking-the-power-of-mobile1118-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> Cannes Lions Initiative Unlocking The Power of Mobile

Cannes Lions Initiative Unlocking The Power of Mobile from Eva Hasson

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0 Stop Saying Viral - A Case for Spreadable Media /slideshow/stop-saying-viral-a-case-for-spreadable-media-3517863/3517863 stopsayingviral-fromstickytospreadable-100322202405-phpapp01
This is a presentation about viral media. It was prepared as a workshop and draws heavily on the writings of people like:FARIS YAKOB, BUD CADDELL, MIKE ARAUZ, HELGE TENNO, HENRY JENKINS & ANA DOMB, NOUVE INTERPLAY and others. It essentially makes a case for the adoption of the term "spreadable media" when referring to viral. To know why, you will have to read on.]]>
This is a presentation about viral media. It was prepared as a workshop and draws heavily on the writings of people like:FARIS YAKOB, BUD CADDELL, MIKE ARAUZ, HELGE TENNO, HENRY JENKINS & ANA DOMB, NOUVE INTERPLAY and others. It essentially makes a case for the adoption of the term "spreadable media" when referring to viral. To know why, you will have to read on.]]> Mon, 22 Mar 2010 20:18:25 GMT /slideshow/stop-saying-viral-a-case-for-spreadable-media-3517863/3517863 evahasson@slideshare.net(evahasson) Stop Saying Viral - A Case for Spreadable Media evahasson This is a presentation about viral media. It was prepared as a workshop and draws heavily on the writings of people like:FARIS YAKOB, BUD CADDELL, MIKE ARAUZ, HELGE TENNO, HENRY JENKINS & ANA DOMB, NOUVE INTERPLAY and others. It essentially makes a case for the adoption of the term "spreadable media" when referring to viral. To know why, you will have to read on. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/stopsayingviral-fromstickytospreadable-100322202405-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> This is a presentation about viral media. It was prepared as a workshop and draws heavily on the writings of people like:FARIS YAKOB, BUD CADDELL, MIKE ARAUZ, HELGE TENNO, HENRY JENKINS & ANA DOMB, NOUVE INTERPLAY and others. It essentially makes a case for the adoption of the term "spreadable media" when referring to viral. To know why, you will have to read on.

Stop Saying Viral - A Case for Spreadable Media from Eva Hasson

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0 How To Market When Everyone Is A Minority Part1 Eva Hasson Y&R /slideshow/how-to-market-when-everyone-is-a-minority-part1-eva-hasson-yr/2275414 howtomarketwheneveryoneisaminority-part1evahassonyr-091019065711-phpapp01
In a world where in 2010, no single demographic, or even handful of demographics, will neatly define the US nation and "Joe consumer" will cease to exist, marketers must learn how to communicate with more than just one demographic. Here is a "how to" case study based on Israel - a country where the “mainstream” represents only 50% of the total population.]]>
In a world where in 2010, no single demographic, or even handful of demographics, will neatly define the US nation and "Joe consumer" will cease to exist, marketers must learn how to communicate with more than just one demographic. Here is a "how to" case study based on Israel - a country where the “mainstream” represents only 50% of the total population.]]> Mon, 19 Oct 2009 06:55:34 GMT /slideshow/how-to-market-when-everyone-is-a-minority-part1-eva-hasson-yr/2275414 evahasson@slideshare.net(evahasson) How To Market When Everyone Is A Minority Part1 Eva Hasson Y&R evahasson In a world where in 2010, no single demographic, or even handful of demographics, will neatly define the US nation and "Joe consumer" will cease to exist, marketers must learn how to communicate with more than just one demographic. Here is a "how to" case study based on Israel - a country where the “mainstream” represents only 50% of the total population. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/howtomarketwheneveryoneisaminority-part1evahassonyr-091019065711-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> In a world where in 2010, no single demographic, or even handful of demographics, will neatly define the US nation and "Joe consumer" will cease to exist, marketers must learn how to communicate with more than just one demographic. Here is a "how to" case study based on Israel - a country where the “mainstream” represents only 50% of the total population.

How To Market When Everyone Is A Minority Part1 Eva Hasson Y&R from Eva Hasson

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0 https://cdn.slidesharecdn.com/profile-photo-evahasson-48x48.jpg?cb=1671620315 Trendspotter and advertising addict. I'm a culturally driven strategist who believes in exploring new and innovative strategies for connecting brands with consumers. The way I see it, my job is to connect the dots. Bring human insight. Shine a light on new behavior. Leverage existing trends, cultural contexts and behaviors to create social currency for brands. I believe in ideas that are built social, not fitted back into "social media". Great ideas make me smile. Specialties: brand strategy; non-traditional briefing; trend/cultural/mindshift reporting http://www.trendspotting.posterous.com https://cdn.slidesharecdn.com/ss_thumbnails/aegis-media-start-in-a-different-place408-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/aegis-media-start-in-a-different-place/4748970 Aegis Media Start in a... https://cdn.slidesharecdn.com/ss_thumbnails/cannes-lions-initiative-unlocking-the-power-of-mobile1118-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/cannes-lions-initiative-unlocking-the-power-of-mobile/4748632 Cannes Lions Initiativ... https://cdn.slidesharecdn.com/ss_thumbnails/stopsayingviral-fromstickytospreadable-100322202405-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/stop-saying-viral-a-case-for-spreadable-media-3517863/3517863 Stop Saying Viral - A ...