ºÝºÝߣshows by User: evakeogan / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: evakeogan / Wed, 19 Mar 2014 10:27:03 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: evakeogan Emarketeers Digital iSkills Survey 2014 in association with Home of Social /slideshow/digital-i-skillssurvey2014/32494597 digitaliskillssurvey2014-140319102703-phpapp02
The first Emarketeers Digital iSkills Survey looking into the skills base and capabilities of the digital marketing industry published in March, 2014 reveals that while 2014 is predicted to be another good year for advertising in the UK with digital marketing at the forefront of growth, the industry may not be adequately prepared. Three key problem areas for the industry were identified including; resource and time, skills and knowledge, budget and cost. Using the insights gained from the survey, Emarketeers has developed the iSkills Six keys to success for 2014. Summary of Key Findings Lack of investment in Resource, Skills and Knowledge The survey findings show that one of the biggest challenges for the digital community in 2014, and beyond, is to keep digital talent and skills in line with digital spend levels and continued growth and technological development. Results from the survey indicate that there is a skills and knowledge gap appearing which could potentially hinder digital progress in the longer term. With the growth forecast of 20% for this year, it is even more surprising to find that only 20% of organisations are planning to recruit digital talent in 2014. Digital marketing is also suffering from a skills shortage as senior roles are being left unfilled. Training and Skills Development a Low Priority Formal training appears to be low on the agenda with only 75% of respondents receiving any training, while investment per capita is under £300. Digital marketers are largely in charge of their own development at the moment using virtual and self service tools for development. The Digital Agenda Respondents were very clear that the integration of the old and new loom large on the horizon for them in 2014; specifically when it comes to the blending social media and content marketing into the mix. Agencies are also set to benefit from outsourcing of SEO and PPC. Accountability and transparency of ROI is also a key factor, as is integration of old and new marketing techniques. For further information, please contact eva (at) homeofsocial (dot) com]]>
The first Emarketeers Digital iSkills Survey looking into the skills base and capabilities of the digital marketing industry published in March, 2014 reveals that while 2014 is predicted to be another good year for advertising in the UK with digital marketing at the forefront of growth, the industry may not be adequately prepared. Three key problem areas for the industry were identified including; resource and time, skills and knowledge, budget and cost. Using the insights gained from the survey, Emarketeers has developed the iSkills Six keys to success for 2014. Summary of Key Findings Lack of investment in Resource, Skills and Knowledge The survey findings show that one of the biggest challenges for the digital community in 2014, and beyond, is to keep digital talent and skills in line with digital spend levels and continued growth and technological development. Results from the survey indicate that there is a skills and knowledge gap appearing which could potentially hinder digital progress in the longer term. With the growth forecast of 20% for this year, it is even more surprising to find that only 20% of organisations are planning to recruit digital talent in 2014. Digital marketing is also suffering from a skills shortage as senior roles are being left unfilled. Training and Skills Development a Low Priority Formal training appears to be low on the agenda with only 75% of respondents receiving any training, while investment per capita is under £300. Digital marketers are largely in charge of their own development at the moment using virtual and self service tools for development. The Digital Agenda Respondents were very clear that the integration of the old and new loom large on the horizon for them in 2014; specifically when it comes to the blending social media and content marketing into the mix. Agencies are also set to benefit from outsourcing of SEO and PPC. Accountability and transparency of ROI is also a key factor, as is integration of old and new marketing techniques. For further information, please contact eva (at) homeofsocial (dot) com]]> Wed, 19 Mar 2014 10:27:03 GMT /slideshow/digital-i-skillssurvey2014/32494597 evakeogan@slideshare.net(evakeogan) Emarketeers Digital iSkills Survey 2014 in association with Home of Social evakeogan The first Emarketeers Digital iSkills Survey looking into the skills base and capabilities of the digital marketing industry published in March, 2014 reveals that while 2014 is predicted to be another good year for advertising in the UK with digital marketing at the forefront of growth, the industry may not be adequately prepared. Three key problem areas for the industry were identified including; resource and time, skills and knowledge, budget and cost. Using the insights gained from the survey, Emarketeers has developed the iSkills Six keys to success for 2014. Summary of Key Findings Lack of investment in Resource, Skills and Knowledge The survey findings show that one of the biggest challenges for the digital community in 2014, and beyond, is to keep digital talent and skills in line with digital spend levels and continued growth and technological development. Results from the survey indicate that there is a skills and knowledge gap appearing which could potentially hinder digital progress in the longer term. With the growth forecast of 20% for this year, it is even more surprising to find that only 20% of organisations are planning to recruit digital talent in 2014. Digital marketing is also suffering from a skills shortage as senior roles are being left unfilled. Training and Skills Development a Low Priority Formal training appears to be low on the agenda with only 75% of respondents receiving any training, while investment per capita is under £300. Digital marketers are largely in charge of their own development at the moment using virtual and self service tools for development. The Digital Agenda Respondents were very clear that the integration of the old and new loom large on the horizon for them in 2014; specifically when it comes to the blending social media and content marketing into the mix. Agencies are also set to benefit from outsourcing of SEO and PPC. Accountability and transparency of ROI is also a key factor, as is integration of old and new marketing techniques. For further information, please contact eva (at) homeofsocial (dot) com <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/digitaliskillssurvey2014-140319102703-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The first Emarketeers Digital iSkills Survey looking into the skills base and capabilities of the digital marketing industry published in March, 2014 reveals that while 2014 is predicted to be another good year for advertising in the UK with digital marketing at the forefront of growth, the industry may not be adequately prepared. Three key problem areas for the industry were identified including; resource and time, skills and knowledge, budget and cost. Using the insights gained from the survey, Emarketeers has developed the iSkills Six keys to success for 2014. Summary of Key Findings Lack of investment in Resource, Skills and Knowledge The survey findings show that one of the biggest challenges for the digital community in 2014, and beyond, is to keep digital talent and skills in line with digital spend levels and continued growth and technological development. Results from the survey indicate that there is a skills and knowledge gap appearing which could potentially hinder digital progress in the longer term. With the growth forecast of 20% for this year, it is even more surprising to find that only 20% of organisations are planning to recruit digital talent in 2014. Digital marketing is also suffering from a skills shortage as senior roles are being left unfilled. Training and Skills Development a Low Priority Formal training appears to be low on the agenda with only 75% of respondents receiving any training, while investment per capita is under £300. Digital marketers are largely in charge of their own development at the moment using virtual and self service tools for development. The Digital Agenda Respondents were very clear that the integration of the old and new loom large on the horizon for them in 2014; specifically when it comes to the blending social media and content marketing into the mix. Agencies are also set to benefit from outsourcing of SEO and PPC. Accountability and transparency of ROI is also a key factor, as is integration of old and new marketing techniques. For further information, please contact eva (at) homeofsocial (dot) com
Emarketeers Digital iSkills Survey 2014 in association with Home of Social from Eva Keogan
]]> 862 5 https://cdn.slidesharecdn.com/ss_thumbnails/digitaliskillssurvey2014-140319102703-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds document White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 How to Manage Your Social Media Effectively in 60 Minutes a Day /slideshow/food-blogger-connect-slideshare-24050780/24050780 foodbloggerconnectslideshare-130709052625-phpapp01
You can manage and grow your social media community effectively in just 60 minutes a day with a variety of techniques focusing on conversation, community and content. This handy guide will show you how to do this and help you discover new and interesting ways to engage and be inspired.]]>
You can manage and grow your social media community effectively in just 60 minutes a day with a variety of techniques focusing on conversation, community and content. This handy guide will show you how to do this and help you discover new and interesting ways to engage and be inspired.]]> Tue, 09 Jul 2013 05:26:25 GMT /slideshow/food-blogger-connect-slideshare-24050780/24050780 evakeogan@slideshare.net(evakeogan) How to Manage Your Social Media Effectively in 60 Minutes a Day evakeogan You can manage and grow your social media community effectively in just 60 minutes a day with a variety of techniques focusing on conversation, community and content. This handy guide will show you how to do this and help you discover new and interesting ways to engage and be inspired. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/foodbloggerconnectslideshare-130709052625-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> You can manage and grow your social media community effectively in just 60 minutes a day with a variety of techniques focusing on conversation, community and content. This handy guide will show you how to do this and help you discover new and interesting ways to engage and be inspired.
How to Manage Your Social Media Effectively in 60 Minutes a Day from Eva Keogan
]]> 741 3 https://cdn.slidesharecdn.com/ss_thumbnails/foodbloggerconnectslideshare-130709052625-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-evakeogan-48x48.jpg?cb=1688734978 Hello and thanks for visiting my profile. I'm a highly experienced social media expert with a background in marketing, digital, communications and PR. Having worked with many world leading brands, I'm now running my own social media shop and boutique training enterprise. I'm available for public speaking and consultancy through Home of Social so please feel free to get in touch. I’m a high profile lifestyle blogger and regularly appear in the media, I support Save the Children and work with them on their social media campaigns. Specialties: Devising social marketing and business strategies for companies wishing to use social media as a platform for marketing, reputation management, co... www.homeofsocial.com https://cdn.slidesharecdn.com/ss_thumbnails/digitaliskillssurvey2014-140319102703-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/digital-i-skillssurvey2014/32494597 Emarketeers Digital iS... https://cdn.slidesharecdn.com/ss_thumbnails/foodbloggerconnectslideshare-130709052625-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/food-blogger-connect-slideshare-24050780/24050780 How to Manage Your Soc...