ºÝºÝߣshows by User: extremereach / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: extremereach / Fri, 12 Jun 2015 16:09:44 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: extremereach How to Optimize for Brand Effectiveness: Before & During Your Campaign /slideshow/brand-effectivenesscomparison-iabpresentation/49322170 brand-effectiveness-comparisoniabpresentation-150612160945-lva1-app6892
Gathered from audience studies across digital and TV media, these insights will help you learn how to optimize your video campaigns for maximum brand effectiveness before they launch and while they're still running.]]>
Gathered from audience studies across digital and TV media, these insights will help you learn how to optimize your video campaigns for maximum brand effectiveness before they launch and while they're still running.]]> Fri, 12 Jun 2015 16:09:44 GMT /slideshow/brand-effectivenesscomparison-iabpresentation/49322170 extremereach@slideshare.net(extremereach) How to Optimize for Brand Effectiveness: Before & During Your Campaign extremereach Gathered from audience studies across digital and TV media, these insights will help you learn how to optimize your video campaigns for maximum brand effectiveness before they launch and while they're still running. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/brand-effectiveness-comparisoniabpresentation-150612160945-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Gathered from audience studies across digital and TV media, these insights will help you learn how to optimize your video campaigns for maximum brand effectiveness before they launch and while they&#39;re still running.
How to Optimize for Brand Effectiveness: Before & During Your Campaign from Extreme Reach
]]> 662 2 https://cdn.slidesharecdn.com/ss_thumbnails/brand-effectiveness-comparisoniabpresentation-150612160945-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 What to Expect From Programmatic in 2015 /slideshow/otq-programmatic-26717/45332738 otq-programmatic26717-150302130102-conversion-gate02
"Predictions for programmatic are plentiful. 11 experts forecast which are most likely to come to fruition, and how marketers should prepare." Our Chief Digital Officer, Avi Brown, weighs in on the future of programmatic advertising and the importance of automating the direct buy.]]>
"Predictions for programmatic are plentiful. 11 experts forecast which are most likely to come to fruition, and how marketers should prepare." Our Chief Digital Officer, Avi Brown, weighs in on the future of programmatic advertising and the importance of automating the direct buy.]]> Mon, 02 Mar 2015 13:01:02 GMT /slideshow/otq-programmatic-26717/45332738 extremereach@slideshare.net(extremereach) What to Expect From Programmatic in 2015 extremereach "Predictions for programmatic are plentiful. 11 experts forecast which are most likely to come to fruition, and how marketers should prepare." Our Chief Digital Officer, Avi Brown, weighs in on the future of programmatic advertising and the importance of automating the direct buy. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/otq-programmatic26717-150302130102-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> &quot;Predictions for programmatic are plentiful. 11 experts forecast which are most likely to come to fruition, and how marketers should prepare.&quot; Our Chief Digital Officer, Avi Brown, weighs in on the future of programmatic advertising and the importance of automating the direct buy.
What to Expect From Programmatic in 2015 from Extreme Reach
]]> 1624 4 https://cdn.slidesharecdn.com/ss_thumbnails/otq-programmatic26717-150302130102-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The Most Effective Brands at the 2015 Oscars /slideshow/oscars-2015brandeffectivenessstudy-extremereach-45084927/45084927 oscars-2015-brand-effectiveness-studyextreme-reach-150224121731-conversion-gate01
The 87th Academy Awards commanded close to $2 million for a 30-second TV spot and reached a US television audience of 36M+. The Oscars have now become a spectacle for Hollywood, its fans and advertisers alike, offering a grand opportunity for brands to speak to a mass audience. Which brands won the night and came home with the advertising gold? Our Brand Effectiveness Study has all the answers. In this study, we’ve compiled insights that illustrate which brands ran the most effective Oscar ads based on brand lift data. ]]>
The 87th Academy Awards commanded close to $2 million for a 30-second TV spot and reached a US television audience of 36M+. The Oscars have now become a spectacle for Hollywood, its fans and advertisers alike, offering a grand opportunity for brands to speak to a mass audience. Which brands won the night and came home with the advertising gold? Our Brand Effectiveness Study has all the answers. In this study, we’ve compiled insights that illustrate which brands ran the most effective Oscar ads based on brand lift data. ]]> Tue, 24 Feb 2015 12:17:31 GMT /slideshow/oscars-2015brandeffectivenessstudy-extremereach-45084927/45084927 extremereach@slideshare.net(extremereach) The 87th Academy Awards Brand Lift Study extremereach The 87th Academy Awards commanded close to $2 million for a 30-second TV spot and reached a US television audience of 36M+. The Oscars have now become a spectacle for Hollywood, its fans and advertisers alike, offering a grand opportunity for brands to speak to a mass audience. Which brands won the night and came home with the advertising gold? Our Brand Effectiveness Study has all the answers. In this study, we’ve compiled insights that illustrate which brands ran the most effective Oscar ads based on brand lift data. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/oscars-2015-brand-effectiveness-studyextreme-reach-150224121731-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The 87th Academy Awards commanded close to $2 million for a 30-second TV spot and reached a US television audience of 36M+. The Oscars have now become a spectacle for Hollywood, its fans and advertisers alike, offering a grand opportunity for brands to speak to a mass audience. Which brands won the night and came home with the advertising gold? Our Brand Effectiveness Study has all the answers. In this study, we’ve compiled insights that illustrate which brands ran the most effective Oscar ads based on brand lift data.
The 87th Academy Awards Brand Lift Study from Extreme Reach
]]> 21414 8 https://cdn.slidesharecdn.com/ss_thumbnails/oscars-2015-brand-effectiveness-studyextreme-reach-150224121731-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Extreme Reach Super Bowl 49 Brand Effectiveness Study /slideshow/extreme-reach-super-bowl-49-brand-effectiveness-study/44896114 super-bowl-49-2015-brand-effectiveness-studyextreme-reach-150219141758-conversion-gate02
This year, a 30-second TV commercial during the Super Bowl cost about $4.5 million. And with that hefty, record-setting price tag comes a question we hear every year: which ad did the best? Which brand made the greatest impact with their Super Bowl investment? We’d like to help answer those questions. In this study, we’ve compiled insights that reveal which brands ran the most effective Super Bowl ads based on brand lift data. We've analyzed the responses from the audience as a whole and looked at specific demographic segments as well.]]>
This year, a 30-second TV commercial during the Super Bowl cost about $4.5 million. And with that hefty, record-setting price tag comes a question we hear every year: which ad did the best? Which brand made the greatest impact with their Super Bowl investment? We’d like to help answer those questions. In this study, we’ve compiled insights that reveal which brands ran the most effective Super Bowl ads based on brand lift data. We've analyzed the responses from the audience as a whole and looked at specific demographic segments as well.]]> Thu, 19 Feb 2015 14:17:58 GMT /slideshow/extreme-reach-super-bowl-49-brand-effectiveness-study/44896114 extremereach@slideshare.net(extremereach) Extreme Reach Super Bowl 49 Brand Effectiveness Study extremereach This year, a 30-second TV commercial during the Super Bowl cost about $4.5 million. And with that hefty, record-setting price tag comes a question we hear every year: which ad did the best? Which brand made the greatest impact with their Super Bowl investment? We’d like to help answer those questions. In this study, we’ve compiled insights that reveal which brands ran the most effective Super Bowl ads based on brand lift data. We've analyzed the responses from the audience as a whole and looked at specific demographic segments as well. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/super-bowl-49-2015-brand-effectiveness-studyextreme-reach-150219141758-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This year, a 30-second TV commercial during the Super Bowl cost about $4.5 million. And with that hefty, record-setting price tag comes a question we hear every year: which ad did the best? Which brand made the greatest impact with their Super Bowl investment? We’d like to help answer those questions. In this study, we’ve compiled insights that reveal which brands ran the most effective Super Bowl ads based on brand lift data. We&#39;ve analyzed the responses from the audience as a whole and looked at specific demographic segments as well.
Extreme Reach Super Bowl 49 Brand Effectiveness Study from Extreme Reach
]]> 19419 5 https://cdn.slidesharecdn.com/ss_thumbnails/super-bowl-49-2015-brand-effectiveness-studyextreme-reach-150219141758-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Extreme Reach Q3 2014 Video Advertising Trends Report /slideshow/video-advertisingtrendsreport2014q3-extremereach/44896112 video-advertising-trends-report-2014-q3extreme-reach-150219141756-conversion-gate01
An advertising industry analysis on the state of television advertising in Q3 of 2014.]]>
An advertising industry analysis on the state of television advertising in Q3 of 2014.]]> Thu, 19 Feb 2015 14:17:56 GMT /slideshow/video-advertisingtrendsreport2014q3-extremereach/44896112 extremereach@slideshare.net(extremereach) Extreme Reach Q3 2014 Video Advertising Trends Report extremereach An advertising industry analysis on the state of television advertising in Q3 of 2014. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/video-advertising-trends-report-2014-q3extreme-reach-150219141756-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> An advertising industry analysis on the state of television advertising in Q3 of 2014.
Extreme Reach Q3 2014 Video Advertising Trends Report from Extreme Reach
]]> 362 5 https://cdn.slidesharecdn.com/ss_thumbnails/video-advertising-trends-report-2014-q3extreme-reach-150219141756-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Video Convergence Powered by Extreme Reach /slideshow/convergence-extreme-reachq414/41169517 convergenceextreme-reachq414-141105123139-conversion-gate02
Extreme Reach is the only industry platform offering true video convergence for broadcast and digital advertisers. Take a few minutes to go through our presentation to learn more, and see how you can benefit from converging broadcast and digital video advertising. Each slide contains notes to help clarify slide content. To view this notes while accessing the presentation through slideshare, please scroll down and click "Show Notes for ºÝºÝߣ #" which is located below. Otherwise, please save/download the presentation and open it in PowerPoint to view associated notes. For more information, please contact sales at ExtremeReach dot com.]]>
Extreme Reach is the only industry platform offering true video convergence for broadcast and digital advertisers. Take a few minutes to go through our presentation to learn more, and see how you can benefit from converging broadcast and digital video advertising. Each slide contains notes to help clarify slide content. To view this notes while accessing the presentation through slideshare, please scroll down and click "Show Notes for ºÝºÝߣ #" which is located below. Otherwise, please save/download the presentation and open it in PowerPoint to view associated notes. For more information, please contact sales at ExtremeReach dot com.]]> Wed, 05 Nov 2014 12:31:38 GMT /slideshow/convergence-extreme-reachq414/41169517 extremereach@slideshare.net(extremereach) Video Convergence Powered by Extreme Reach extremereach Extreme Reach is the only industry platform offering true video convergence for broadcast and digital advertisers. Take a few minutes to go through our presentation to learn more, and see how you can benefit from converging broadcast and digital video advertising. Each slide contains notes to help clarify slide content. To view this notes while accessing the presentation through slideshare, please scroll down and click "Show Notes for ºÝºÝߣ #" which is located below. Otherwise, please save/download the presentation and open it in PowerPoint to view associated notes. For more information, please contact sales at ExtremeReach dot com. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/convergenceextreme-reachq414-141105123139-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Extreme Reach is the only industry platform offering true video convergence for broadcast and digital advertisers. Take a few minutes to go through our presentation to learn more, and see how you can benefit from converging broadcast and digital video advertising. Each slide contains notes to help clarify slide content. To view this notes while accessing the presentation through slideshare, please scroll down and click &quot;Show Notes for ºÝºÝߣ #&quot; which is located below. Otherwise, please save/download the presentation and open it in PowerPoint to view associated notes. For more information, please contact sales at ExtremeReach dot com.
Video Convergence Powered by Extreme Reach from Extreme Reach
]]> 1420 16 https://cdn.slidesharecdn.com/ss_thumbnails/convergenceextreme-reachq414-141105123139-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-extremereach-48x48.jpg?cb=1523701495 Only Extreme Reach empowers brands and agencies to streamline workflow and unify insights across every aspect of video advertising. We’ve transformed TV ad operations, industry-wide, into a highly efficient, cloud-based, connected ecosystem. Now, with TV advertising racing at internet speed, we’re leading the industry to true video convergence. As advertisers rethink their TV and digital video strategies, they’re turning to the Extreme Reach team and our industry-leading convergence platform to help them activate, measure and optimize all of their video advertising together. www.extremereach.com https://cdn.slidesharecdn.com/ss_thumbnails/brand-effectiveness-comparisoniabpresentation-150612160945-lva1-app6892-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/brand-effectivenesscomparison-iabpresentation/49322170 How to Optimize for Br... https://cdn.slidesharecdn.com/ss_thumbnails/otq-programmatic26717-150302130102-conversion-gate02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/otq-programmatic-26717/45332738 What to Expect From Pr... https://cdn.slidesharecdn.com/ss_thumbnails/oscars-2015-brand-effectiveness-studyextreme-reach-150224121731-conversion-gate01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/oscars-2015brandeffectivenessstudy-extremereach-45084927/45084927 The 87th Academy Award...