際際滷shows by User: fashionbi / http://www.slideshare.net/images/logo.gif 際際滷shows by User: fashionbi / Wed, 14 Feb 2018 09:46:12 GMT 際際滷Share feed for 際際滷shows by User: fashionbi Key Opinio Leaders in fashion industry /slideshow/key-opinio-leaders-in-fashion-industry/87975702 fashionbslideshareikeyopinioleadersinfashionindustrycopy-180214094612
KOLs or Influencers may not be an alien concept for the fashion industry, but social media has remodeled the system. Since the internet gives the opportunity to everyone to voice themselves, there are many types of KOLs in the industry, from all walks of life. Social media channels are flooded with accounts of fashion bloggers, style experts, and budding fashionistas, gaining rapid popularity and a surge in a number of followers. The power of these influencers is so impactful, that the industry has taken notice of it. Fashionbi report analyses how the KOL economy has come into being, how it functions and what are the latest trends in this sphere of marketing in China and the Western countries. ]]>
KOLs or Influencers may not be an alien concept for the fashion industry, but social media has remodeled the system. Since the internet gives the opportunity to everyone to voice themselves, there are many types of KOLs in the industry, from all walks of life. Social media channels are flooded with accounts of fashion bloggers, style experts, and budding fashionistas, gaining rapid popularity and a surge in a number of followers. The power of these influencers is so impactful, that the industry has taken notice of it. Fashionbi report analyses how the KOL economy has come into being, how it functions and what are the latest trends in this sphere of marketing in China and the Western countries. ]]> Wed, 14 Feb 2018 09:46:12 GMT /slideshow/key-opinio-leaders-in-fashion-industry/87975702 fashionbi@slideshare.net(fashionbi) Key Opinio Leaders in fashion industry fashionbi KOLs or Influencers may not be an alien concept for the fashion industry, but social media has remodeled the system. Since the internet gives the opportunity to everyone to voice themselves, there are many types of KOLs in the industry, from all walks of life. Social media channels are flooded with accounts of fashion bloggers, style experts, and budding fashionistas, gaining rapid popularity and a surge in a number of followers. The power of these influencers is so impactful, that the industry has taken notice of it. Fashionbi report analyses how the KOL economy has come into being, how it functions and what are the latest trends in this sphere of marketing in China and the Western countries. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/fashionbslideshareikeyopinioleadersinfashionindustrycopy-180214094612-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> KOLs or Influencers may not be an alien concept for the fashion industry, but social media has remodeled the system. Since the internet gives the opportunity to everyone to voice themselves, there are many types of KOLs in the industry, from all walks of life. Social media channels are flooded with accounts of fashion bloggers, style experts, and budding fashionistas, gaining rapid popularity and a surge in a number of followers. The power of these influencers is so impactful, that the industry has taken notice of it. Fashionbi report analyses how the KOL economy has come into being, how it functions and what are the latest trends in this sphere of marketing in China and the Western countries.
Key Opinio Leaders in fashion industry from Fashionbi
]]> 355 6 https://cdn.slidesharecdn.com/ss_thumbnails/fashionbslideshareikeyopinioleadersinfashionindustrycopy-180214094612-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The Business of Counterfeit Fashion /slideshow/the-business-of-counterfeit-fashion/79417638 slidesharefashionbithebusinessofcounterfeitfashion-170904153254
Globalisation has mostly brought the world closer but it has also given rise to many illegal cells operating more smoothly than ever before. One such cell is that of fashion counterfeiting or fake fashion goods. In the last year only, there was a staggering 15% increase in the sales of counterfeit goods online. The shoes and apparel counterfeit alone is an estimated $24'000 million industry today. https://fashionbi.com/insights/marketing-research/the-business-of-counterfeit-fashion]]>
Globalisation has mostly brought the world closer but it has also given rise to many illegal cells operating more smoothly than ever before. One such cell is that of fashion counterfeiting or fake fashion goods. In the last year only, there was a staggering 15% increase in the sales of counterfeit goods online. The shoes and apparel counterfeit alone is an estimated $24'000 million industry today. https://fashionbi.com/insights/marketing-research/the-business-of-counterfeit-fashion]]> Mon, 04 Sep 2017 15:32:54 GMT /slideshow/the-business-of-counterfeit-fashion/79417638 fashionbi@slideshare.net(fashionbi) The Business of Counterfeit Fashion fashionbi Globalisation has mostly brought the world closer but it has also given rise to many illegal cells operating more smoothly than ever before. One such cell is that of fashion counterfeiting or fake fashion goods. In the last year only, there was a staggering 15% increase in the sales of counterfeit goods online. The shoes and apparel counterfeit alone is an estimated $24'000 million industry today. https://fashionbi.com/insights/marketing-research/the-business-of-counterfeit-fashion <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/slidesharefashionbithebusinessofcounterfeitfashion-170904153254-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Globalisation has mostly brought the world closer but it has also given rise to many illegal cells operating more smoothly than ever before. One such cell is that of fashion counterfeiting or fake fashion goods. In the last year only, there was a staggering 15% increase in the sales of counterfeit goods online. The shoes and apparel counterfeit alone is an estimated $24&#39;000 million industry today. https://fashionbi.com/insights/marketing-research/the-business-of-counterfeit-fashion
The Business of Counterfeit Fashion from Fashionbi
]]> 2167 6 https://cdn.slidesharecdn.com/ss_thumbnails/slidesharefashionbithebusinessofcounterfeitfashion-170904153254-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 See Now Buy Now. How Is The Industry Adapting To Fashion's Newest Movement? /slideshow/see-now-buy-now-how-is-the-industry-adapting-to-fashions-newest-movement/79417490 slidesharefashionbiseenowbuynow-170904152740
A new sensation has emerged in the industry of fashion and luxury and the opinions are split between excitement and scepticism. See Now Buy Now is the "Pretail" model where what's on the runway is immediately made available in stores - closing the gap between the catwalk and retail. Burberry's CEO Christopher Bailey argues in favour of the concept by saying that The changes we are making will allow us to build a closer connection between the experience that we create with our runway shows and the moment when people can physically explore the collections for themselves. While brands like Burberry, Tommy Hilfiger and Tom Ford have already vowed to this new approach from the next collection onwards, more traditional luxury labels, mainly Italian and French houses are rather reluctant. https://fashionbi.com/insights/marketing-research/see-now-buy-now ]]>
A new sensation has emerged in the industry of fashion and luxury and the opinions are split between excitement and scepticism. See Now Buy Now is the "Pretail" model where what's on the runway is immediately made available in stores - closing the gap between the catwalk and retail. Burberry's CEO Christopher Bailey argues in favour of the concept by saying that The changes we are making will allow us to build a closer connection between the experience that we create with our runway shows and the moment when people can physically explore the collections for themselves. While brands like Burberry, Tommy Hilfiger and Tom Ford have already vowed to this new approach from the next collection onwards, more traditional luxury labels, mainly Italian and French houses are rather reluctant. https://fashionbi.com/insights/marketing-research/see-now-buy-now ]]> Mon, 04 Sep 2017 15:27:40 GMT /slideshow/see-now-buy-now-how-is-the-industry-adapting-to-fashions-newest-movement/79417490 fashionbi@slideshare.net(fashionbi) See Now Buy Now. How Is The Industry Adapting To Fashion's Newest Movement? fashionbi A new sensation has emerged in the industry of fashion and luxury and the opinions are split between excitement and scepticism. See Now Buy Now is the "Pretail" model where what's on the runway is immediately made available in stores - closing the gap between the catwalk and retail. Burberry's CEO Christopher Bailey argues in favour of the concept by saying that The changes we are making will allow us to build a closer connection between the experience that we create with our runway shows and the moment when people can physically explore the collections for themselves. While brands like Burberry, Tommy Hilfiger and Tom Ford have already vowed to this new approach from the next collection onwards, more traditional luxury labels, mainly Italian and French houses are rather reluctant. https://fashionbi.com/insights/marketing-research/see-now-buy-now <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/slidesharefashionbiseenowbuynow-170904152740-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A new sensation has emerged in the industry of fashion and luxury and the opinions are split between excitement and scepticism. See Now Buy Now is the &quot;Pretail&quot; model where what&#39;s on the runway is immediately made available in stores - closing the gap between the catwalk and retail. Burberry&#39;s CEO Christopher Bailey argues in favour of the concept by saying that The changes we are making will allow us to build a closer connection between the experience that we create with our runway shows and the moment when people can physically explore the collections for themselves. While brands like Burberry, Tommy Hilfiger and Tom Ford have already vowed to this new approach from the next collection onwards, more traditional luxury labels, mainly Italian and French houses are rather reluctant. https://fashionbi.com/insights/marketing-research/see-now-buy-now
See Now Buy Now. How Is The Industry Adapting To Fashion's Newest Movement? from Fashionbi
]]> 453 16 https://cdn.slidesharecdn.com/ss_thumbnails/slidesharefashionbiseenowbuynow-170904152740-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Ethical and Green Fashion /slideshow/slide-share-fashionbi-ethical-and-green-fashion-research/79417365 slidesharefashionbiethicalandgreenfashionresearch-170904152243
Can Fashion really be eco-friendly? Or does it signify that somewhere there needs to be a compromise on design and style? Is being ethical only about: reduce, reuse, and recycle? The answer is it that today, thanks to all the technological advances, it is possible to create a 'green' product that has sustainable, organic properties, is produced in an ethical way and still exhibits refined form of fashion and design elements. Starting from different kinds of organic fibres and raw-materials to using alternate methods of production to recycling or upcycling an existing or waste product - everything today can be done on a sustainable and affordable scale. https://fashionbi.com/insights/marketing-research/eco-friendly-fashion]]>
Can Fashion really be eco-friendly? Or does it signify that somewhere there needs to be a compromise on design and style? Is being ethical only about: reduce, reuse, and recycle? The answer is it that today, thanks to all the technological advances, it is possible to create a 'green' product that has sustainable, organic properties, is produced in an ethical way and still exhibits refined form of fashion and design elements. Starting from different kinds of organic fibres and raw-materials to using alternate methods of production to recycling or upcycling an existing or waste product - everything today can be done on a sustainable and affordable scale. https://fashionbi.com/insights/marketing-research/eco-friendly-fashion]]> Mon, 04 Sep 2017 15:22:43 GMT /slideshow/slide-share-fashionbi-ethical-and-green-fashion-research/79417365 fashionbi@slideshare.net(fashionbi) Ethical and Green Fashion fashionbi Can Fashion really be eco-friendly? Or does it signify that somewhere there needs to be a compromise on design and style? Is being ethical only about: reduce, reuse, and recycle? The answer is it that today, thanks to all the technological advances, it is possible to create a 'green' product that has sustainable, organic properties, is produced in an ethical way and still exhibits refined form of fashion and design elements. Starting from different kinds of organic fibres and raw-materials to using alternate methods of production to recycling or upcycling an existing or waste product - everything today can be done on a sustainable and affordable scale. https://fashionbi.com/insights/marketing-research/eco-friendly-fashion <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/slidesharefashionbiethicalandgreenfashionresearch-170904152243-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Can Fashion really be eco-friendly? Or does it signify that somewhere there needs to be a compromise on design and style? Is being ethical only about: reduce, reuse, and recycle? The answer is it that today, thanks to all the technological advances, it is possible to create a &#39;green&#39; product that has sustainable, organic properties, is produced in an ethical way and still exhibits refined form of fashion and design elements. Starting from different kinds of organic fibres and raw-materials to using alternate methods of production to recycling or upcycling an existing or waste product - everything today can be done on a sustainable and affordable scale. https://fashionbi.com/insights/marketing-research/eco-friendly-fashion
Ethical and Green Fashion from Fashionbi
]]> 383 5 https://cdn.slidesharecdn.com/ss_thumbnails/slidesharefashionbiethicalandgreenfashionresearch-170904152243-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Fashionbi slide share 3 d printing in fashion and textile /slideshow/fashionbi-slide-share-3-d-printing-in-fashion-and-textile/79313161 fashionbislideshare3dprintinginfashionandtextile-170831075104
3D printing, also known as additive manufacturing (AM), refers to the process used for creating three-dimensional objects. Starting from modelling, to printing and the final finishing - 3D printing is revolutionising the way one creates prototypes in fashion. And it is surely saving the companies a lot on time, effort and all such costs involved in an otherwise original sampling process. Did you know there are already seven different types of 3D printing available in the market - ranging from those using laser vs. those using layering integration and so on. There are already some key players, startups and marketplaces across globe dominating the share in this industry. In this research, learn all about the top market players, product category-by-category innovation that are taking place in fashion and the impact of 3D printing in the present and future fashion. Download the complete report https://fashionbi.com/insights/marketing-research/3d-printing-in-fashion-and-textile]]>
3D printing, also known as additive manufacturing (AM), refers to the process used for creating three-dimensional objects. Starting from modelling, to printing and the final finishing - 3D printing is revolutionising the way one creates prototypes in fashion. And it is surely saving the companies a lot on time, effort and all such costs involved in an otherwise original sampling process. Did you know there are already seven different types of 3D printing available in the market - ranging from those using laser vs. those using layering integration and so on. There are already some key players, startups and marketplaces across globe dominating the share in this industry. In this research, learn all about the top market players, product category-by-category innovation that are taking place in fashion and the impact of 3D printing in the present and future fashion. Download the complete report https://fashionbi.com/insights/marketing-research/3d-printing-in-fashion-and-textile]]> Thu, 31 Aug 2017 07:51:04 GMT /slideshow/fashionbi-slide-share-3-d-printing-in-fashion-and-textile/79313161 fashionbi@slideshare.net(fashionbi) Fashionbi slide share 3 d printing in fashion and textile fashionbi 3D printing, also known as additive manufacturing (AM), refers to the process used for creating three-dimensional objects. Starting from modelling, to printing and the final finishing - 3D printing is revolutionising the way one creates prototypes in fashion. And it is surely saving the companies a lot on time, effort and all such costs involved in an otherwise original sampling process. Did you know there are already seven different types of 3D printing available in the market - ranging from those using laser vs. those using layering integration and so on. There are already some key players, startups and marketplaces across globe dominating the share in this industry. In this research, learn all about the top market players, product category-by-category innovation that are taking place in fashion and the impact of 3D printing in the present and future fashion. Download the complete report https://fashionbi.com/insights/marketing-research/3d-printing-in-fashion-and-textile <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/fashionbislideshare3dprintinginfashionandtextile-170831075104-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> 3D printing, also known as additive manufacturing (AM), refers to the process used for creating three-dimensional objects. Starting from modelling, to printing and the final finishing - 3D printing is revolutionising the way one creates prototypes in fashion. And it is surely saving the companies a lot on time, effort and all such costs involved in an otherwise original sampling process. Did you know there are already seven different types of 3D printing available in the market - ranging from those using laser vs. those using layering integration and so on. There are already some key players, startups and marketplaces across globe dominating the share in this industry. In this research, learn all about the top market players, product category-by-category innovation that are taking place in fashion and the impact of 3D printing in the present and future fashion. Download the complete report https://fashionbi.com/insights/marketing-research/3d-printing-in-fashion-and-textile
Fashionbi slide share 3 d printing in fashion and textile from Fashionbi
]]> 879 9 https://cdn.slidesharecdn.com/ss_thumbnails/fashionbislideshare3dprintinginfashionandtextile-170831075104-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Fashionbi slide share the plus size fashion phenomena /slideshow/fashionbi-slide-share-the-plus-size-fashion-phenomena/79293738 fashionbislidesharetheplussizefashionphenomena-170830163948
Fashion. Beyond. Measure. It hasn't been long that the xx-extra large pieces of clothing and other fashion products hit the brand shelves. It hasn't been long since the 'large models' started to rock the fashion runway or even that such catwalks even existed. Kim Kardashian wouldn't have ideally been a designer's typical muse, or that a plus size blogger like Gabrielle Gregg or a plus size model like Ashley Graham broke the internet, up until a few years ago! But today it's different. Today, curvy is chic and style is not defined anymore by age, gender or size. Today, #curvyfashion is one of the most trending hashtags on Instagram. Today is more about shaming the body-shamers, self-empowerment, and basically catering to anyone and everyone who seeks to have his/her own signature style and inspire others. And, this segment has really come out as an entire separate and highly potentially profitable category of target consumers for many brands. Not only the products but the entire marketing and communication has diversed-out within a brand, to appeal to this special segment of fashion-seekers. Be it #WeAreVioleta campaign by Mango OR a relaunch of Eloquii 2.0 plus-size. However, many argue that the term 'plus-size' is demeaning and plus does not always mean curvy. Other argue that large sizes are an after-though rather than the integration in standard product lines of the brands. Many brands do have the offering but either not on all its channels or not advertised enough for the consumers to know. How are the brands coping with the product, nomenclature, marketing and communication of this segment, without hurting customer sentiments? What about the mens segment, what's going on there in terms of large sized clothing? Read the research to know about some of the most hidden challenges of this segment and how are the brands tacking them for great results. https://fashionbi.com/insights/marketing-research/plus-size-fashion-phenomena]]>
Fashion. Beyond. Measure. It hasn't been long that the xx-extra large pieces of clothing and other fashion products hit the brand shelves. It hasn't been long since the 'large models' started to rock the fashion runway or even that such catwalks even existed. Kim Kardashian wouldn't have ideally been a designer's typical muse, or that a plus size blogger like Gabrielle Gregg or a plus size model like Ashley Graham broke the internet, up until a few years ago! But today it's different. Today, curvy is chic and style is not defined anymore by age, gender or size. Today, #curvyfashion is one of the most trending hashtags on Instagram. Today is more about shaming the body-shamers, self-empowerment, and basically catering to anyone and everyone who seeks to have his/her own signature style and inspire others. And, this segment has really come out as an entire separate and highly potentially profitable category of target consumers for many brands. Not only the products but the entire marketing and communication has diversed-out within a brand, to appeal to this special segment of fashion-seekers. Be it #WeAreVioleta campaign by Mango OR a relaunch of Eloquii 2.0 plus-size. However, many argue that the term 'plus-size' is demeaning and plus does not always mean curvy. Other argue that large sizes are an after-though rather than the integration in standard product lines of the brands. Many brands do have the offering but either not on all its channels or not advertised enough for the consumers to know. How are the brands coping with the product, nomenclature, marketing and communication of this segment, without hurting customer sentiments? What about the mens segment, what's going on there in terms of large sized clothing? Read the research to know about some of the most hidden challenges of this segment and how are the brands tacking them for great results. https://fashionbi.com/insights/marketing-research/plus-size-fashion-phenomena]]> Wed, 30 Aug 2017 16:39:48 GMT /slideshow/fashionbi-slide-share-the-plus-size-fashion-phenomena/79293738 fashionbi@slideshare.net(fashionbi) Fashionbi slide share the plus size fashion phenomena fashionbi Fashion. Beyond. Measure. It hasn't been long that the xx-extra large pieces of clothing and other fashion products hit the brand shelves. It hasn't been long since the 'large models' started to rock the fashion runway or even that such catwalks even existed. Kim Kardashian wouldn't have ideally been a designer's typical muse, or that a plus size blogger like Gabrielle Gregg or a plus size model like Ashley Graham broke the internet, up until a few years ago! But today it's different. Today, curvy is chic and style is not defined anymore by age, gender or size. Today, #curvyfashion is one of the most trending hashtags on Instagram. Today is more about shaming the body-shamers, self-empowerment, and basically catering to anyone and everyone who seeks to have his/her own signature style and inspire others. And, this segment has really come out as an entire separate and highly potentially profitable category of target consumers for many brands. Not only the products but the entire marketing and communication has diversed-out within a brand, to appeal to this special segment of fashion-seekers. Be it #WeAreVioleta campaign by Mango OR a relaunch of Eloquii 2.0 plus-size. However, many argue that the term 'plus-size' is demeaning and plus does not always mean curvy. Other argue that large sizes are an after-though rather than the integration in standard product lines of the brands. Many brands do have the offering but either not on all its channels or not advertised enough for the consumers to know. How are the brands coping with the product, nomenclature, marketing and communication of this segment, without hurting customer sentiments? What about the mens segment, what's going on there in terms of large sized clothing? Read the research to know about some of the most hidden challenges of this segment and how are the brands tacking them for great results. https://fashionbi.com/insights/marketing-research/plus-size-fashion-phenomena <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/fashionbislidesharetheplussizefashionphenomena-170830163948-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Fashion. Beyond. Measure. It hasn&#39;t been long that the xx-extra large pieces of clothing and other fashion products hit the brand shelves. It hasn&#39;t been long since the &#39;large models&#39; started to rock the fashion runway or even that such catwalks even existed. Kim Kardashian wouldn&#39;t have ideally been a designer&#39;s typical muse, or that a plus size blogger like Gabrielle Gregg or a plus size model like Ashley Graham broke the internet, up until a few years ago! But today it&#39;s different. Today, curvy is chic and style is not defined anymore by age, gender or size. Today, #curvyfashion is one of the most trending hashtags on Instagram. Today is more about shaming the body-shamers, self-empowerment, and basically catering to anyone and everyone who seeks to have his/her own signature style and inspire others. And, this segment has really come out as an entire separate and highly potentially profitable category of target consumers for many brands. Not only the products but the entire marketing and communication has diversed-out within a brand, to appeal to this special segment of fashion-seekers. Be it #WeAreVioleta campaign by Mango OR a relaunch of Eloquii 2.0 plus-size. However, many argue that the term &#39;plus-size&#39; is demeaning and plus does not always mean curvy. Other argue that large sizes are an after-though rather than the integration in standard product lines of the brands. Many brands do have the offering but either not on all its channels or not advertised enough for the consumers to know. How are the brands coping with the product, nomenclature, marketing and communication of this segment, without hurting customer sentiments? What about the mens segment, what&#39;s going on there in terms of large sized clothing? Read the research to know about some of the most hidden challenges of this segment and how are the brands tacking them for great results. https://fashionbi.com/insights/marketing-research/plus-size-fashion-phenomena
Fashionbi slide share the plus size fashion phenomena from Fashionbi
]]> 960 18 https://cdn.slidesharecdn.com/ss_thumbnails/fashionbislidesharetheplussizefashionphenomena-170830163948-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Social media vs stock market excerpt /slideshow/social-media-vs-stock-market-excerpt/52371912 socialmediavsstockmarketexcerpt-150903075600-lva1-app6892
What is the impact of a brand's marketing initiatives on its ROI? Can a brand's social media index be compared to it's stock index? Do social media KPIs matter in forecasting the possible growth or decline of a brand's financial position in the market? Sounds interesting, doesn't it? With this new marketing research, Fashionbi has dug deeper to compare the digital behaviour of a brand to its stock market value. A comparison trend has been observed and brought forward through this study. Read on to discover further about: - The reasons behind Adidas's growth to become the largest sportswear manufacturer in Europe - How Nike's well-targeted and consistent communication strategy results in its positive revenue growth pattern - Why Under Armour's focus on innovation and performance wear for athletes resulted in its strong performance - What impact do special events/happenings like the World Cup or consumer spendings have on a brand's positioning - How brands are actively using social media to improve reputation and eventually have positive impact on sales - Can a trend be forecasted for the brand's share in the stock market, merely by looking at its social media performances]]>
What is the impact of a brand's marketing initiatives on its ROI? Can a brand's social media index be compared to it's stock index? Do social media KPIs matter in forecasting the possible growth or decline of a brand's financial position in the market? Sounds interesting, doesn't it? With this new marketing research, Fashionbi has dug deeper to compare the digital behaviour of a brand to its stock market value. A comparison trend has been observed and brought forward through this study. Read on to discover further about: - The reasons behind Adidas's growth to become the largest sportswear manufacturer in Europe - How Nike's well-targeted and consistent communication strategy results in its positive revenue growth pattern - Why Under Armour's focus on innovation and performance wear for athletes resulted in its strong performance - What impact do special events/happenings like the World Cup or consumer spendings have on a brand's positioning - How brands are actively using social media to improve reputation and eventually have positive impact on sales - Can a trend be forecasted for the brand's share in the stock market, merely by looking at its social media performances]]> Thu, 03 Sep 2015 07:56:00 GMT /slideshow/social-media-vs-stock-market-excerpt/52371912 fashionbi@slideshare.net(fashionbi) Social media vs stock market excerpt fashionbi What is the impact of a brand's marketing initiatives on its ROI? Can a brand's social media index be compared to it's stock index? Do social media KPIs matter in forecasting the possible growth or decline of a brand's financial position in the market? Sounds interesting, doesn't it? With this new marketing research, Fashionbi has dug deeper to compare the digital behaviour of a brand to its stock market value. A comparison trend has been observed and brought forward through this study. Read on to discover further about: - The reasons behind Adidas's growth to become the largest sportswear manufacturer in Europe - How Nike's well-targeted and consistent communication strategy results in its positive revenue growth pattern - Why Under Armour's focus on innovation and performance wear for athletes resulted in its strong performance - What impact do special events/happenings like the World Cup or consumer spendings have on a brand's positioning - How brands are actively using social media to improve reputation and eventually have positive impact on sales - Can a trend be forecasted for the brand's share in the stock market, merely by looking at its social media performances <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/socialmediavsstockmarketexcerpt-150903075600-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> What is the impact of a brand&#39;s marketing initiatives on its ROI? Can a brand&#39;s social media index be compared to it&#39;s stock index? Do social media KPIs matter in forecasting the possible growth or decline of a brand&#39;s financial position in the market? Sounds interesting, doesn&#39;t it? With this new marketing research, Fashionbi has dug deeper to compare the digital behaviour of a brand to its stock market value. A comparison trend has been observed and brought forward through this study. Read on to discover further about: - The reasons behind Adidas&#39;s growth to become the largest sportswear manufacturer in Europe - How Nike&#39;s well-targeted and consistent communication strategy results in its positive revenue growth pattern - Why Under Armour&#39;s focus on innovation and performance wear for athletes resulted in its strong performance - What impact do special events/happenings like the World Cup or consumer spendings have on a brand&#39;s positioning - How brands are actively using social media to improve reputation and eventually have positive impact on sales - Can a trend be forecasted for the brand&#39;s share in the stock market, merely by looking at its social media performances
Social media vs stock market excerpt from Fashionbi
]]> 876 12 https://cdn.slidesharecdn.com/ss_thumbnails/socialmediavsstockmarketexcerpt-150903075600-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Wearable Technology: How Fashion, Luxury and Activewear Brands Monetize Innovations /slideshow/wearable-technology-how-fashion-luxury-and-activewear-brands-monetize-innovations/51132907 wearabletechnologyexcerpt-150731084847-lva1-app6891
Inside Fashionbi's new Marketing Research, you can find multiple brand case-studies and their collaborations with tech giants and how in different fashion segments (apparel, handbags, footwear, accessories..) the brands are thriving to incorporate autonomous technology. Read more on: http://fashionbi.com/insights/marketing-research/wearable-technology]]>
Inside Fashionbi's new Marketing Research, you can find multiple brand case-studies and their collaborations with tech giants and how in different fashion segments (apparel, handbags, footwear, accessories..) the brands are thriving to incorporate autonomous technology. Read more on: http://fashionbi.com/insights/marketing-research/wearable-technology]]> Fri, 31 Jul 2015 08:48:47 GMT /slideshow/wearable-technology-how-fashion-luxury-and-activewear-brands-monetize-innovations/51132907 fashionbi@slideshare.net(fashionbi) Wearable Technology: How Fashion, Luxury and Activewear Brands Monetize Innovations fashionbi Inside Fashionbi's new Marketing Research, you can find multiple brand case-studies and their collaborations with tech giants and how in different fashion segments (apparel, handbags, footwear, accessories..) the brands are thriving to incorporate autonomous technology. Read more on: http://fashionbi.com/insights/marketing-research/wearable-technology <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/wearabletechnologyexcerpt-150731084847-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Inside Fashionbi&#39;s new Marketing Research, you can find multiple brand case-studies and their collaborations with tech giants and how in different fashion segments (apparel, handbags, footwear, accessories..) the brands are thriving to incorporate autonomous technology. Read more on: http://fashionbi.com/insights/marketing-research/wearable-technology
Wearable Technology: How Fashion, Luxury and Activewear Brands Monetize Innovations from Fashionbi
]]> 1952 7 https://cdn.slidesharecdn.com/ss_thumbnails/wearabletechnologyexcerpt-150731084847-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Mobile Apps for the Fashion Industry /slideshow/excerpt-mobile-apps-for-fashion-industry/49452271 excerptmobileappsforfashionindustry-150616114611-lva1-app6891
How Brands Can Use Mobile to Influence Consumers Shopping Habits Mobile is becoming the most powerful tool for any brand/retailer to fuel consumers' shopping obsessions. It's not a matter of developing just an app or an m-commerce platform, but there lies much more than that. A customer is 24/7 connected online via mobile, the challenge is to understand what kind of platform to develop to keep true to the brand image as well as cater to these active audience. This marketing research sheds light on such opportunities, best practices by the brands and retailers, plus, the successful strategies that can be applied to make an app more playful, interesting and convenient to the users: > Mobile Shopping and its accelerating growth trend > Brand Apps case-studies (characteristics, target, usage, consumer sentiments) > Challenges for Premium brands in communicating brand image through the apps > How Luxury watches and jewellery brands use advanced apps to cater to their customers > Activewear brands with sport, health and product apps Beauty apps with more than just the products (video tutorials, new collections information etc.) > Augmented Reality as a must to be incorporated in brand's/retailer's apps]]>
How Brands Can Use Mobile to Influence Consumers Shopping Habits Mobile is becoming the most powerful tool for any brand/retailer to fuel consumers' shopping obsessions. It's not a matter of developing just an app or an m-commerce platform, but there lies much more than that. A customer is 24/7 connected online via mobile, the challenge is to understand what kind of platform to develop to keep true to the brand image as well as cater to these active audience. This marketing research sheds light on such opportunities, best practices by the brands and retailers, plus, the successful strategies that can be applied to make an app more playful, interesting and convenient to the users: > Mobile Shopping and its accelerating growth trend > Brand Apps case-studies (characteristics, target, usage, consumer sentiments) > Challenges for Premium brands in communicating brand image through the apps > How Luxury watches and jewellery brands use advanced apps to cater to their customers > Activewear brands with sport, health and product apps Beauty apps with more than just the products (video tutorials, new collections information etc.) > Augmented Reality as a must to be incorporated in brand's/retailer's apps]]> Tue, 16 Jun 2015 11:46:11 GMT /slideshow/excerpt-mobile-apps-for-fashion-industry/49452271 fashionbi@slideshare.net(fashionbi) Mobile Apps for the Fashion Industry fashionbi How Brands Can Use Mobile to Influence Consumers Shopping Habits Mobile is becoming the most powerful tool for any brand/retailer to fuel consumers' shopping obsessions. It's not a matter of developing just an app or an m-commerce platform, but there lies much more than that. A customer is 24/7 connected online via mobile, the challenge is to understand what kind of platform to develop to keep true to the brand image as well as cater to these active audience. This marketing research sheds light on such opportunities, best practices by the brands and retailers, plus, the successful strategies that can be applied to make an app more playful, interesting and convenient to the users: > Mobile Shopping and its accelerating growth trend > Brand Apps case-studies (characteristics, target, usage, consumer sentiments) > Challenges for Premium brands in communicating brand image through the apps > How Luxury watches and jewellery brands use advanced apps to cater to their customers > Activewear brands with sport, health and product apps Beauty apps with more than just the products (video tutorials, new collections information etc.) > Augmented Reality as a must to be incorporated in brand's/retailer's apps <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/excerptmobileappsforfashionindustry-150616114611-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> How Brands Can Use Mobile to Influence Consumers Shopping Habits Mobile is becoming the most powerful tool for any brand/retailer to fuel consumers&#39; shopping obsessions. It&#39;s not a matter of developing just an app or an m-commerce platform, but there lies much more than that. A customer is 24/7 connected online via mobile, the challenge is to understand what kind of platform to develop to keep true to the brand image as well as cater to these active audience. This marketing research sheds light on such opportunities, best practices by the brands and retailers, plus, the successful strategies that can be applied to make an app more playful, interesting and convenient to the users: &gt; Mobile Shopping and its accelerating growth trend &gt; Brand Apps case-studies (characteristics, target, usage, consumer sentiments) &gt; Challenges for Premium brands in communicating brand image through the apps &gt; How Luxury watches and jewellery brands use advanced apps to cater to their customers &gt; Activewear brands with sport, health and product apps Beauty apps with more than just the products (video tutorials, new collections information etc.) &gt; Augmented Reality as a must to be incorporated in brand&#39;s/retailer&#39;s apps
Mobile Apps for the Fashion Industry from Fashionbi
]]> 1664 6 https://cdn.slidesharecdn.com/ss_thumbnails/excerptmobileappsforfashionindustry-150616114611-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Fashionbi Index 速 /slideshow/business-intelligence-index/39975225 fashionbibiindex-141007100445-conversion-gate02
The Fashion Index速 is the quantitative measure of a brands consideration worldwide. It transforms raw data on digital and business into a unique KPI - a single evaluation framework, that enables you to articulate, in actual quantifiable manner the volume of results around your brand, thanks to the brands efforts or even an uncalled-for event. What you get? Insights on your brands positioning Get an overview on your brands activities and the customers engagement on the same, by monitoring you brands ranking score and trend-line weekly and/or monthly Overview on your competitors positioning Track your competitors positioning and get powerful insights on their practices, while closely comparing their positioning against yours Actionable Comparisons & Feedback Get Actionable Insights that can deliver significant returns, boosting both your brands image and your conversions]]>
The Fashion Index速 is the quantitative measure of a brands consideration worldwide. It transforms raw data on digital and business into a unique KPI - a single evaluation framework, that enables you to articulate, in actual quantifiable manner the volume of results around your brand, thanks to the brands efforts or even an uncalled-for event. What you get? Insights on your brands positioning Get an overview on your brands activities and the customers engagement on the same, by monitoring you brands ranking score and trend-line weekly and/or monthly Overview on your competitors positioning Track your competitors positioning and get powerful insights on their practices, while closely comparing their positioning against yours Actionable Comparisons & Feedback Get Actionable Insights that can deliver significant returns, boosting both your brands image and your conversions]]> Tue, 07 Oct 2014 10:04:45 GMT /slideshow/business-intelligence-index/39975225 fashionbi@slideshare.net(fashionbi) Fashionbi Index 速 fashionbi The Fashion Index速 is the quantitative measure of a brands consideration worldwide. It transforms raw data on digital and business into a unique KPI - a single evaluation framework, that enables you to articulate, in actual quantifiable manner the volume of results around your brand, thanks to the brands efforts or even an uncalled-for event. What you get? Insights on your brands positioning Get an overview on your brands activities and the customers engagement on the same, by monitoring you brands ranking score and trend-line weekly and/or monthly Overview on your competitors positioning Track your competitors positioning and get powerful insights on their practices, while closely comparing their positioning against yours Actionable Comparisons & Feedback Get Actionable Insights that can deliver significant returns, boosting both your brands image and your conversions <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/fashionbibiindex-141007100445-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The Fashion Index速 is the quantitative measure of a brands consideration worldwide. It transforms raw data on digital and business into a unique KPI - a single evaluation framework, that enables you to articulate, in actual quantifiable manner the volume of results around your brand, thanks to the brands efforts or even an uncalled-for event. What you get? Insights on your brands positioning Get an overview on your brands activities and the customers engagement on the same, by monitoring you brands ranking score and trend-line weekly and/or monthly Overview on your competitors positioning Track your competitors positioning and get powerful insights on their practices, while closely comparing their positioning against yours Actionable Comparisons &amp; Feedback Get Actionable Insights that can deliver significant returns, boosting both your brands image and your conversions
Fashionbi Index from Fashionbi
]]> 414 4 https://cdn.slidesharecdn.com/ss_thumbnails/fashionbibiindex-141007100445-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Omni-Channel Retailing: The Future Trend in Fashion and Luxury Industry - Part 2/2 /slideshow/fashionbi-publication-omnichannelexperienceiifree/34977231 qzbfkmriqpppjnrnqira-140521194659-phpapp02
This publication offers you insights into: -The most important findings from various surveys that were recently conducted on the changing behauviors of consumer -Best Omni-Channel marketing practices of more than 60 famous brands and retailers. -More than 25 successful future retail trends and opportunities in Fashion]]>
This publication offers you insights into: -The most important findings from various surveys that were recently conducted on the changing behauviors of consumer -Best Omni-Channel marketing practices of more than 60 famous brands and retailers. -More than 25 successful future retail trends and opportunities in Fashion]]> Wed, 21 May 2014 19:46:58 GMT /slideshow/fashionbi-publication-omnichannelexperienceiifree/34977231 fashionbi@slideshare.net(fashionbi) Omni-Channel Retailing: The Future Trend in Fashion and Luxury Industry - Part 2/2 fashionbi This publication offers you insights into: -The most important findings from various surveys that were recently conducted on the changing behauviors of consumer -Best Omni-Channel marketing practices of more than 60 famous brands and retailers. -More than 25 successful future retail trends and opportunities in Fashion <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/qzbfkmriqpppjnrnqira-140521194659-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This publication offers you insights into: -The most important findings from various surveys that were recently conducted on the changing behauviors of consumer -Best Omni-Channel marketing practices of more than 60 famous brands and retailers. -More than 25 successful future retail trends and opportunities in Fashion
Omni-Channel Retailing: The Future Trend in Fashion and Luxury Industry - Part 2/2 from Fashionbi
]]> 77947 46 https://cdn.slidesharecdn.com/ss_thumbnails/qzbfkmriqpppjnrnqira-140521194659-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-fashionbi-48x48.jpg?cb=1523421967 Fashionbi is a data and insights provider in the Fashion & Luxury industry. Fashionbi data centre monitors 3'500+ brands in 90 countries, from their financials to the digital presence and social media performances. www.fashionbi.com https://cdn.slidesharecdn.com/ss_thumbnails/fashionbslideshareikeyopinioleadersinfashionindustrycopy-180214094612-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/key-opinio-leaders-in-fashion-industry/87975702 Key Opinio Leaders in ... https://cdn.slidesharecdn.com/ss_thumbnails/slidesharefashionbithebusinessofcounterfeitfashion-170904153254-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/the-business-of-counterfeit-fashion/79417638 The Business of Counte... https://cdn.slidesharecdn.com/ss_thumbnails/slidesharefashionbiseenowbuynow-170904152740-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/see-now-buy-now-how-is-the-industry-adapting-to-fashions-newest-movement/79417490 See Now Buy Now. How I...