ºÝºÝߣshows by User: fiebinator / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: fiebinator / Sat, 11 Apr 2015 15:48:19 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: fiebinator Marketing as the art of conversation /slideshow/marketing-as-the-art-of-conversation-pharma/46892625 marketingastheartofconversation-pharma-150411154819-conversion-gate01
Nobody wants to feel like a member of a "high valued demographic in a laser-targeted segment-based" marketing campaign. Marketing should be about conversations with an audience of one at global scale.]]>
Nobody wants to feel like a member of a "high valued demographic in a laser-targeted segment-based" marketing campaign. Marketing should be about conversations with an audience of one at global scale.]]> Sat, 11 Apr 2015 15:48:19 GMT /slideshow/marketing-as-the-art-of-conversation-pharma/46892625 fiebinator@slideshare.net(fiebinator) Marketing as the art of conversation fiebinator Nobody wants to feel like a member of a "high valued demographic in a laser-targeted segment-based" marketing campaign. Marketing should be about conversations with an audience of one at global scale. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/marketingastheartofconversation-pharma-150411154819-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Nobody wants to feel like a member of a &quot;high valued demographic in a laser-targeted segment-based&quot; marketing campaign. Marketing should be about conversations with an audience of one at global scale.
Marketing as the art of conversation from Craig Fiebig
]]> 318 1 https://cdn.slidesharecdn.com/ss_thumbnails/marketingastheartofconversation-pharma-150411154819-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-fiebinator-48x48.jpg?cb=1686007274 Craig Fiebig A senior (VP/CMO) with 20+ years of award-winning expertise in software & technology, my passion is to help companies realize huge wins by making "the right moves" in Marketing, Product Management, and Corporate Communications. To date, I’ve been responsible for the design and execution for two of the fastest-growing products in Microsoft's history, and also lead Product Management for one of the company's biggest business units, Microsoft Office. Additionally, during time spent in the ranks of IBM, I drove one of the company's largest Federal procurement wins at that time -- and also held significant marketing leadership and advisory roles with tech start-ups, including. http://craigfiebig.brandyourself.com