�ݺ�ߣshows by User: fision

�ݺ�ߣshows by User: fision / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: fision / Mon, 13 Mar 2017 10:59:21 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: fision The future of digital healthcare /slideshow/the-future-of-digital-healthcare/73089690 cimhouseoflords-digitalhealthcarecopy-170313105921
A presentation I made at the House of Lords on the future of digital heathcare looking at future technologies and those more immediate that can change patients outcomes]]>
A presentation I made at the House of Lords on the future of digital heathcare looking at future technologies and those more immediate that can change patients outcomes]]> Mon, 13 Mar 2017 10:59:21 GMT /slideshow/the-future-of-digital-healthcare/73089690 fision@slideshare.net(fision) The future of digital healthcare fision A presentation I made at the House of Lords on the future of digital heathcare looking at future technologies and those more immediate that can change patients outcomes <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/cimhouseoflords-digitalhealthcarecopy-170313105921-thumbnail.jpg?width=120&height=120&fit=bounds" /> A presentation I made at the House of Lords on the future of digital heathcare looking at future technologies and those more immediate that can change patients outcomes

The future of digital healthcare from Kai Gait

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0 Integrating digital, communications and marketing /slideshow/integrating-digital-communications-and-marketing/48449796 prmoments-themixingpot-210515-150521184011-lva1-app6892
My presentation from PR Moments in May 2015. The presentation is about how to integrate digital, communications, public relations and marketing with large scale, enterprise organisations. There is information on the pitfalls and opportunities with integration and I highlight two marketing models I use - RACE and POEM.]]>
My presentation from PR Moments in May 2015. The presentation is about how to integrate digital, communications, public relations and marketing with large scale, enterprise organisations. There is information on the pitfalls and opportunities with integration and I highlight two marketing models I use - RACE and POEM.]]> Thu, 21 May 2015 18:40:10 GMT /slideshow/integrating-digital-communications-and-marketing/48449796 fision@slideshare.net(fision) Integrating digital, communications and marketing fision My presentation from PR Moments in May 2015. The presentation is about how to integrate digital, communications, public relations and marketing with large scale, enterprise organisations. There is information on the pitfalls and opportunities with integration and I highlight two marketing models I use - RACE and POEM. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/prmoments-themixingpot-210515-150521184011-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> My presentation from PR Moments in May 2015. The presentation is about how to integrate digital, communications, public relations and marketing with large scale, enterprise organisations. There is information on the pitfalls and opportunities with integration and I highlight two marketing models I use - RACE and POEM.

Integrating digital, communications and marketing from Kai Gait

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0 Solving the customer / user problem and building an integrated strategy to support it /slideshow/solving-the-problem-and-building-an-integrated-strategy/44297468 digitalpharmaadvances-buildinganintegratedstrategy-150205030652-conversion-gate01
A presenation from Digital Pharma Advances (London 2015) where I presented on understanding the the problem you are trying to solve, then building your strategy from there. Too often we start with the solution and seek to fix a problem with it, which causes friction.]]>
A presenation from Digital Pharma Advances (London 2015) where I presented on understanding the the problem you are trying to solve, then building your strategy from there. Too often we start with the solution and seek to fix a problem with it, which causes friction.]]> Thu, 05 Feb 2015 03:06:52 GMT /slideshow/solving-the-problem-and-building-an-integrated-strategy/44297468 fision@slideshare.net(fision) Solving the customer / user problem and building an integrated strategy to support it fision A presenation from Digital Pharma Advances (London 2015) where I presented on understanding the the problem you are trying to solve, then building your strategy from there. Too often we start with the solution and seek to fix a problem with it, which causes friction. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/digitalpharmaadvances-buildinganintegratedstrategy-150205030652-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /> A presenation from Digital Pharma Advances (London 2015) where I presented on understanding the the problem you are trying to solve, then building your strategy from there. Too often we start with the solution and seek to fix a problem with it, which causes friction.

Solving the customer / user problem and building an integrated strategy to support it from Kai Gait

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0 What to wear. Wearable technologies, marketing opportunities and pitfals /slideshow/what-to-wear-wearable-technologies-marketing-opportunities-and-pitfals/41550153 what-to-wear-wearable-technology-for-marketerswithgraph03-141114035922-conversion-gate02
A presentation I made at Apps World London (13th November 2014) around the rise of wearable technologies and the predicted growth. I cover the marketing opportunities and pitfalls especially around devices, technologies, platforms, differing connected health platforms etc.]]>
A presentation I made at Apps World London (13th November 2014) around the rise of wearable technologies and the predicted growth. I cover the marketing opportunities and pitfalls especially around devices, technologies, platforms, differing connected health platforms etc.]]> Fri, 14 Nov 2014 03:59:22 GMT /slideshow/what-to-wear-wearable-technologies-marketing-opportunities-and-pitfals/41550153 fision@slideshare.net(fision) What to wear. Wearable technologies, marketing opportunities and pitfals fision A presentation I made at Apps World London (13th November 2014) around the rise of wearable technologies and the predicted growth. I cover the marketing opportunities and pitfalls especially around devices, technologies, platforms, differing connected health platforms etc. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/what-to-wear-wearable-technology-for-marketerswithgraph03-141114035922-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds" /> A presentation I made at Apps World London (13th November 2014) around the rise of wearable technologies and the predicted growth. I cover the marketing opportunities and pitfalls especially around devices, technologies, platforms, differing connected health platforms etc.

What to wear. Wearable technologies, marketing opportunities and pitfals from Kai Gait

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0 Global Healthcare Patient Engagement /fision/considerations-for-a-global-healthcare-patient-engagement-programme pharmaliveglobalpatientengagement-141008092418-conversion-gate02
Leading a global healthcare patient engagement programme can be one of the most rewarding activities however from the perspective of a pharmaceutical company, it can be fraught with issues. This presentation gives a few areas of consideration for those setting out down this path. Compliance, legal, regulations are all areas we typically know but how many people consider localisation, technologies, demographics and ultimately the patient need for support.]]>
Leading a global healthcare patient engagement programme can be one of the most rewarding activities however from the perspective of a pharmaceutical company, it can be fraught with issues. This presentation gives a few areas of consideration for those setting out down this path. Compliance, legal, regulations are all areas we typically know but how many people consider localisation, technologies, demographics and ultimately the patient need for support.]]> Wed, 08 Oct 2014 09:24:18 GMT /fision/considerations-for-a-global-healthcare-patient-engagement-programme fision@slideshare.net(fision) Considerations for a global healthcare patient engagement programme fision Leading a global healthcare patient engagement programme can be one of the most rewarding activities however from the perspective of a pharmaceutical company, it can be fraught with issues. This presentation gives a few areas of consideration for those setting out down this path. Compliance, legal, regulations are all areas we typically know but how many people consider localisation, technologies, demographics and ultimately the patient need for support. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/pharmaliveglobalpatientengagement-141008092418-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Leading a global healthcare patient engagement programme can be one of the most rewarding activities however from the perspective of a pharmaceutical company, it can be fraught with issues. This presentation gives a few areas of consideration for those setting out down this path. Compliance, legal, regulations are all areas we typically know but how many people consider localisation, technologies, demographics and ultimately the patient need for support.

Considerations for a global healthcare patient engagement programme from Kai Gait

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0 The Shift to Adaptive, Contextual Content Online /slideshow/real-time-velocity-and-moving-to-adaptive-content/39736148 zinc-real-time-velocity220914-141001012232-phpapp01
We have moved from static web pages to semi-personalised but we now are facing a future of contextual information, based upon our location, environment etc. Personalised content goes beyond just adding the users name at the top, it goes down to micro-content being assembled in real-time to support the user. This presentation for the medical / legal / regulatory teams in the pharmaceutical industry tries to show the shift in where we've come from to where we need to go to. Pharma typically lags behind due to uncertainty in the regulatory constraints, however the biggest constraint in the mindset for not doing this. Everything is possible. The last few slides are there to indicate the shift in healthcare through technology - just a bit of fun.]]>
We have moved from static web pages to semi-personalised but we now are facing a future of contextual information, based upon our location, environment etc. Personalised content goes beyond just adding the users name at the top, it goes down to micro-content being assembled in real-time to support the user. This presentation for the medical / legal / regulatory teams in the pharmaceutical industry tries to show the shift in where we've come from to where we need to go to. Pharma typically lags behind due to uncertainty in the regulatory constraints, however the biggest constraint in the mindset for not doing this. Everything is possible. The last few slides are there to indicate the shift in healthcare through technology - just a bit of fun.]]> Wed, 01 Oct 2014 01:22:32 GMT /slideshow/real-time-velocity-and-moving-to-adaptive-content/39736148 fision@slideshare.net(fision) Velocity and the shift to adaptive, contextual content online fision We have moved from static web pages to semi-personalised but we now are facing a future of contextual information, based upon our location, environment etc. Personalised content goes beyond just adding the users name at the top, it goes down to micro-content being assembled in real-time to support the user. This presentation for the medical / legal / regulatory teams in the pharmaceutical industry tries to show the shift in where we've come from to where we need to go to. Pharma typically lags behind due to uncertainty in the regulatory constraints, however the biggest constraint in the mindset for not doing this. Everything is possible. The last few slides are there to indicate the shift in healthcare through technology - just a bit of fun. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/zinc-real-time-velocity220914-141001012232-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> We have moved from static web pages to semi-personalised but we now are facing a future of contextual information, based upon our location, environment etc. Personalised content goes beyond just adding the users name at the top, it goes down to micro-content being assembled in real-time to support the user. This presentation for the medical / legal / regulatory teams in the pharmaceutical industry tries to show the shift in where we've come from to where we need to go to. Pharma typically lags behind due to uncertainty in the regulatory constraints, however the biggest constraint in the mindset for not doing this. Everything is possible. The last few slides are there to indicate the shift in healthcare through technology - just a bit of fun.

Velocity and the shift to adaptive, contextual content online from Kai Gait

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0 Developing insights to understand customer needs before engaging your customers in digital channels /slideshow/engaging-your-customers-in-digital-channels/30663161 engagingyourcustomersindigitalchannels-digitalpharmaadvances-140131054623-phpapp01
My presentation from Digital Pharma Advances, London, 2014 on how to engage your customers using digital channels. The theme was to return to simple marketing principles, the refocus on the sweet spot of customer & business needs. Another key element was to use what data you already have and don't think you have to start from scratch.]]>
My presentation from Digital Pharma Advances, London, 2014 on how to engage your customers using digital channels. The theme was to return to simple marketing principles, the refocus on the sweet spot of customer & business needs. Another key element was to use what data you already have and don't think you have to start from scratch.]]> Fri, 31 Jan 2014 05:46:23 GMT /slideshow/engaging-your-customers-in-digital-channels/30663161 fision@slideshare.net(fision) Developing insights to understand customer needs before engaging your customers in digital channels fision My presentation from Digital Pharma Advances, London, 2014 on how to engage your customers using digital channels. The theme was to return to simple marketing principles, the refocus on the sweet spot of customer & business needs. Another key element was to use what data you already have and don't think you have to start from scratch. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/engagingyourcustomersindigitalchannels-digitalpharmaadvances-140131054623-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> My presentation from Digital Pharma Advances, London, 2014 on how to engage your customers using digital channels. The theme was to return to simple marketing principles, the refocus on the sweet spot of customer & business needs. Another key element was to use what data you already have and don't think you have to start from scratch.

Developing insights to understand customer needs before engaging your customers in digital channels from Kai Gait

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0 Eye For Pharma - beyond Multi-Channel /slideshow/e4-p-beyond-multichannel/28491510 e4p-20-20beyond-20multichannel-131121083728-phpapp01
Presentation from eyeforpharma multichannel conference. The meeting was took place 7 & 8 November 2013 in London. The presentation focused on moving beyond the traditional pharmaceutical initiatives to look at how start-ups and the quantified self movement are changing healthcare faster than before.]]>
Presentation from eyeforpharma multichannel conference. The meeting was took place 7 & 8 November 2013 in London. The presentation focused on moving beyond the traditional pharmaceutical initiatives to look at how start-ups and the quantified self movement are changing healthcare faster than before.]]> Thu, 21 Nov 2013 08:37:28 GMT /slideshow/e4-p-beyond-multichannel/28491510 fision@slideshare.net(fision) Eye For Pharma - beyond Multi-Channel fision Presentation from eyeforpharma multichannel conference. The meeting was took place 7 & 8 November 2013 in London. The presentation focused on moving beyond the traditional pharmaceutical initiatives to look at how start-ups and the quantified self movement are changing healthcare faster than before. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/e4p-20-20beyond-20multichannel-131121083728-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Presentation from eyeforpharma multichannel conference. The meeting was took place 7 & 8 November 2013 in London. The presentation focused on moving beyond the traditional pharmaceutical initiatives to look at how start-ups and the quantified self movement are changing healthcare faster than before.

Eye For Pharma - beyond Multi-Channel from Kai Gait

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0 Velocity the future of pharma /slideshow/velocity-the-future-of-pharma/27860802 velocity-thefutureofpharma-131103114201-phpapp02
My presentation from Velocity. I spoke about the healthcare industry and how the quantified self movement is shaping new opportunities.]]>
My presentation from Velocity. I spoke about the healthcare industry and how the quantified self movement is shaping new opportunities.]]> Sun, 03 Nov 2013 11:42:01 GMT /slideshow/velocity-the-future-of-pharma/27860802 fision@slideshare.net(fision) Velocity the future of pharma fision My presentation from Velocity. I spoke about the healthcare industry and how the quantified self movement is shaping new opportunities. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/velocity-thefutureofpharma-131103114201-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> My presentation from Velocity. I spoke about the healthcare industry and how the quantified self movement is shaping new opportunities.

Velocity the future of pharma from Kai Gait

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0 Healthcare Communications Association - Digital Day 2013 /slideshow/healthcare-communications-association-digital-day-2013/27860698 hca-20meeting-202013-131103113711-phpapp02
A presentation on the pharmacetuical industries approach to digital marketing and where the future opportunity may lie.]]>
A presentation on the pharmacetuical industries approach to digital marketing and where the future opportunity may lie.]]> Sun, 03 Nov 2013 11:37:11 GMT /slideshow/healthcare-communications-association-digital-day-2013/27860698 fision@slideshare.net(fision) Healthcare Communications Association - Digital Day 2013 fision A presentation on the pharmacetuical industries approach to digital marketing and where the future opportunity may lie. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/hca-20meeting-202013-131103113711-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> A presentation on the pharmacetuical industries approach to digital marketing and where the future opportunity may lie.

Healthcare Communications Association - Digital Day 2013 from Kai Gait

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0 https://cdn.slidesharecdn.com/profile-photo-fision-48x48.jpg?cb=1651142284 A Chartered Marketer specialising in digital strategy & marketing communications, social business and emergent technologies with over 15 years’ experience at international level, working for FTSE100 companies on B2B, B2C and C2C initiatives. Extensively utilising data especially social/analytics data to develop and enhance global/local marketing strategies and technology initiatives. Two areas of current focus are on social marketing, especially within regulated industries and medical device software applications and smart device/wearable integration. A recognised authority in healthcare digital marketing, frequently speaking at international conferences on digital marketing, emergent te... kaigait.tumblr.com/ https://cdn.slidesharecdn.com/ss_thumbnails/cimhouseoflords-digitalhealthcarecopy-170313105921-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/the-future-of-digital-healthcare/73089690 The future of digital ... https://cdn.slidesharecdn.com/ss_thumbnails/prmoments-themixingpot-210515-150521184011-lva1-app6892-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/integrating-digital-communications-and-marketing/48449796 Integrating digital, c... https://cdn.slidesharecdn.com/ss_thumbnails/digitalpharmaadvances-buildinganintegratedstrategy-150205030652-conversion-gate01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/solving-the-problem-and-building-an-integrated-strategy/44297468 Solving the customer /...