�ݺ�ߣshows by User: floriangroene

�ݺ�ߣshows by User: floriangroene / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: floriangroene / Wed, 19 Nov 2014 22:21:48 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: floriangroene Battle for the Cloud: The 2014 Strategy& ICT 50 Study /slideshow/battle-forthecloud/41785058 battle-for-the-cloud-141119222148-conversion-gate02
The study ranks the 50 largest publicly held business-to-business suppliers of digitization-related products, services, and infrastructure. This year, cloud computing, digital fabrication, and the internet of things are transforming how companies build and manage their IT. Industry leaders at the forefront of these trends have already gained a competitive edge.]]>
The study ranks the 50 largest publicly held business-to-business suppliers of digitization-related products, services, and infrastructure. This year, cloud computing, digital fabrication, and the internet of things are transforming how companies build and manage their IT. Industry leaders at the forefront of these trends have already gained a competitive edge.]]> Wed, 19 Nov 2014 22:21:48 GMT /slideshow/battle-forthecloud/41785058 floriangroene@slideshare.net(floriangroene) Battle for the Cloud: The 2014 Strategy& ICT 50 Study floriangroene The study ranks the 50 largest publicly held business-to-business suppliers of digitization-related products, services, and infrastructure. This year, cloud computing, digital fabrication, and the internet of things are transforming how companies build and manage their IT. Industry leaders at the forefront of these trends have already gained a competitive edge. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/battle-for-the-cloud-141119222148-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds" /> The study ranks the 50 largest publicly held business-to-business suppliers of digitization-related products, services, and infrastructure. This year, cloud computing, digital fabrication, and the internet of things are transforming how companies build and manage their IT. Industry leaders at the forefront of these trends have already gained a competitive edge.

Battle for the Cloud: The 2014 Strategy& ICT 50 Study from Florian Gr旦ne

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0 Enabling the OTT Revolution: How Telecom Operators Can Stake Their Claim /slideshow/booz-co-enablingtheottrevolution/29326850 boozcoenabling-the-ott-revolution-131218103646-phpapp01
As over-the-top (OTT) companies like Netflix, Skype, and Google encroach on the telecom industry, operators need to find ways to counter the threat. That means leveraging their distinct assets and capabilities: their ubiquitous fixed and wireless networks, their millions of customers, and the data, logistics, and other services they can offer.]]>
As over-the-top (OTT) companies like Netflix, Skype, and Google encroach on the telecom industry, operators need to find ways to counter the threat. That means leveraging their distinct assets and capabilities: their ubiquitous fixed and wireless networks, their millions of customers, and the data, logistics, and other services they can offer.]]> Wed, 18 Dec 2013 10:36:46 GMT /slideshow/booz-co-enablingtheottrevolution/29326850 floriangroene@slideshare.net(floriangroene) Enabling the OTT Revolution: How Telecom Operators Can Stake Their Claim floriangroene As over-the-top (OTT) companies like Netflix, Skype, and Google encroach on the telecom industry, operators need to find ways to counter the threat. That means leveraging their distinct assets and capabilities: their ubiquitous fixed and wireless networks, their millions of customers, and the data, logistics, and other services they can offer. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/boozcoenabling-the-ott-revolution-131218103646-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> As over-the-top (OTT) companies like Netflix, Skype, and Google encroach on the telecom industry, operators need to find ways to counter the threat. That means leveraging their distinct assets and capabilities: their ubiquitous fixed and wireless networks, their millions of customers, and the data, logistics, and other services they can offer.

Enabling the OTT Revolution: How Telecom Operators Can Stake Their Claim from Florian Gr旦ne

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0 Builders of the Digital Ecosystem: The 2013 Booz & Company Global ICT 50 Study /slideshow/booz-co-buildersofthedigitalecosystem/24738028 boozcobuilders-of-the-digital-ecosystem-130729140104-phpapp01
In its second year, this study analyzes the top companies in the digitization ecosystem, describing which are prospering and which are not, and providing some guidance about why. Dividing them into four sectors—hardware, software, IT services, and telecom—we consider the factors that determine their influence: financial performance, portfolio strength, go-to-market footprint, and innovation and branding, as well as their strategic directions.]]>
In its second year, this study analyzes the top companies in the digitization ecosystem, describing which are prospering and which are not, and providing some guidance about why. Dividing them into four sectors—hardware, software, IT services, and telecom—we consider the factors that determine their influence: financial performance, portfolio strength, go-to-market footprint, and innovation and branding, as well as their strategic directions.]]> Mon, 29 Jul 2013 14:01:04 GMT /slideshow/booz-co-buildersofthedigitalecosystem/24738028 floriangroene@slideshare.net(floriangroene) Builders of the Digital Ecosystem: The 2013 Booz & Company Global ICT 50 Study floriangroene In its second year, this study analyzes the top companies in the digitization ecosystem, describing which are prospering and which are not, and providing some guidance about why. Dividing them into four sectors—hardware, software, IT services, and telecom—we consider the factors that determine their influence: financial performance, portfolio strength, go-to-market footprint, and innovation and branding, as well as their strategic directions. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/boozcobuilders-of-the-digital-ecosystem-130729140104-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> In its second year, this study analyzes the top companies in the digitization ecosystem, describing which are prospering and which are not, and providing some guidance about why. Dividing them into four sectors—hardware, software, IT services, and telecom—we consider the factors that determine their influence: financial performance, portfolio strength, go-to-market footprint, and innovation and branding, as well as their strategic directions.

Builders of the Digital Ecosystem: The 2013 Booz & Company Global ICT 50 Study from Florian Gr旦ne

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0 The 2012 Industry Digitization Index /slideshow/the-2012-industry-digitization-index/18079127 boozcothe-2012-industry-digitzation-index-130402210004-phpapp01
This second edition of the Booz & Company Industry Digitization Study investigates the degree of digitization across 15 industries in Europe. It allows to better understand which industries in which markets are leading the digitization journey and what specific business areas companies in various industries focus their digitization efforts on.]]>
This second edition of the Booz & Company Industry Digitization Study investigates the degree of digitization across 15 industries in Europe. It allows to better understand which industries in which markets are leading the digitization journey and what specific business areas companies in various industries focus their digitization efforts on.]]> Tue, 02 Apr 2013 21:00:04 GMT /slideshow/the-2012-industry-digitization-index/18079127 floriangroene@slideshare.net(floriangroene) The 2012 Industry Digitization Index floriangroene This second edition of the Booz & Company Industry Digitization Study investigates the degree of digitization across 15 industries in Europe. It allows to better understand which industries in which markets are leading the digitization journey and what specific business areas companies in various industries focus their digitization efforts on. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/boozcothe-2012-industry-digitzation-index-130402210004-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> This second edition of the Booz & Company Industry Digitization Study investigates the degree of digitization across 15 industries in Europe. It allows to better understand which industries in which markets are leading the digitization journey and what specific business areas companies in various industries focus their digitization efforts on.

The 2012 Industry Digitization Index from Florian Gr旦ne

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0 Measuring Industry Digitization: Leaders and Laggards in the Digital Economy /slideshow/vp-2012-01measuring-industry-digitization/15342790 vp201201measuringindustrydigitization-121125180457-phpapp02
The pace of digitization is picking up rapidly but the speed at which digitization is taking place varies a great deal from industry to industry. To gain a better understanding of the relative degree to which digitization is transforming different industries, we have created the Industry Digitization Index. Whether they are currently digitization leaders or laggards, all industries can benefit by investing in the input, processing, and output capabilities needed to extend their digital footprints throughout their business ecosystems.]]>
The pace of digitization is picking up rapidly but the speed at which digitization is taking place varies a great deal from industry to industry. To gain a better understanding of the relative degree to which digitization is transforming different industries, we have created the Industry Digitization Index. Whether they are currently digitization leaders or laggards, all industries can benefit by investing in the input, processing, and output capabilities needed to extend their digital footprints throughout their business ecosystems.]]> Sun, 25 Nov 2012 18:04:55 GMT /slideshow/vp-2012-01measuring-industry-digitization/15342790 floriangroene@slideshare.net(floriangroene) Measuring Industry Digitization: Leaders and Laggards in the Digital Economy floriangroene The pace of digitization is picking up rapidly but the speed at which digitization is taking place varies a great deal from industry to industry. To gain a better understanding of the relative degree to which digitization is transforming different industries, we have created the Industry Digitization Index. Whether they are currently digitization leaders or laggards, all industries can benefit by investing in the input, processing, and output capabilities needed to extend their digital footprints throughout their business ecosystems. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/vp201201measuringindustrydigitization-121125180457-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> The pace of digitization is picking up rapidly but the speed at which digitization is taking place varies a great deal from industry to industry. To gain a better understanding of the relative degree to which digitization is transforming different industries, we have created the Industry Digitization Index. Whether they are currently digitization leaders or laggards, all industries can benefit by investing in the input, processing, and output capabilities needed to extend their digital footprints throughout their business ecosystems.

Measuring Industry Digitization: Leaders and Laggards in the Digital Economy from Florian Gr旦ne

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0 Business Process Empowerment: Powerful New Capabilities for Front-Office Staff /slideshow/vp-2011-10frontofficebusinessprocessempowerment/15342788 vp201110front-office-business-process-empowerment-121125180452-phpapp02
This Perspective examines business process empowerment (BPE), a customer-focused, strategically driven alternative to traditional, back-office focused business process management, with particular applicability in service industries. BPE combines process architecture with a continuous improvement culture to drive sales and otherwise improve front-office operations.]]>
This Perspective examines business process empowerment (BPE), a customer-focused, strategically driven alternative to traditional, back-office focused business process management, with particular applicability in service industries. BPE combines process architecture with a continuous improvement culture to drive sales and otherwise improve front-office operations.]]> Sun, 25 Nov 2012 18:04:51 GMT /slideshow/vp-2011-10frontofficebusinessprocessempowerment/15342788 floriangroene@slideshare.net(floriangroene) Business Process Empowerment: Powerful New Capabilities for Front-Office Staff floriangroene This Perspective examines business process empowerment (BPE), a customer-focused, strategically driven alternative to traditional, back-office focused business process management, with particular applicability in service industries. BPE combines process architecture with a continuous improvement culture to drive sales and otherwise improve front-office operations. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/vp201110front-office-business-process-empowerment-121125180452-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> This Perspective examines business process empowerment (BPE), a customer-focused, strategically driven alternative to traditional, back-office focused business process management, with particular applicability in service industries. BPE combines process architecture with a continuous improvement culture to drive sales and otherwise improve front-office operations.

Business Process Empowerment: Powerful New Capabilities for Front-Office Staff from Florian Gr旦ne

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0 E-Business Transformation: Challenges and Opportunities for Telecom Operators /slideshow/vp-2011-04ebusiness-transformation-final/15342787 vp201104e-businesstransformationfinal-121125180450-phpapp02
For traditional telecom companies, maintaining customer loyalty and delivering growth in the face of fierce price competition and new market entrants requires a new way of operating. To achieve this, they must go through an e-business transformation.]]>
For traditional telecom companies, maintaining customer loyalty and delivering growth in the face of fierce price competition and new market entrants requires a new way of operating. To achieve this, they must go through an e-business transformation.]]> Sun, 25 Nov 2012 18:04:48 GMT /slideshow/vp-2011-04ebusiness-transformation-final/15342787 floriangroene@slideshare.net(floriangroene) E-Business Transformation: Challenges and Opportunities for Telecom Operators floriangroene For traditional telecom companies, maintaining customer loyalty and delivering growth in the face of fierce price competition and new market entrants requires a new way of operating. To achieve this, they must go through an e-business transformation. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/vp201104e-businesstransformationfinal-121125180450-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> For traditional telecom companies, maintaining customer loyalty and delivering growth in the face of fierce price competition and new market entrants requires a new way of operating. To achieve this, they must go through an e-business transformation.

E-Business Transformation: Challenges and Opportunities for Telecom Operators from Florian Gr旦ne

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0 Social CRM: How Companies Can Link into the Social Web of Consumers /slideshow/vp-2010-12social-crm/15342784 vp201012socialcrm-121125180446-phpapp02
Social networking and other new technologies have given rise to the “social consumer.” Navigating this new world requires a new way of approaching customer relationship management, commonly called social CRM. In addition to their traditional CRM tools and processes, companies must rethink their product, channel, and customer strategies in order to build an entirely new relationship with their customers through greater transparency.]]>
Social networking and other new technologies have given rise to the “social consumer.” Navigating this new world requires a new way of approaching customer relationship management, commonly called social CRM. In addition to their traditional CRM tools and processes, companies must rethink their product, channel, and customer strategies in order to build an entirely new relationship with their customers through greater transparency.]]> Sun, 25 Nov 2012 18:04:44 GMT /slideshow/vp-2010-12social-crm/15342784 floriangroene@slideshare.net(floriangroene) Social CRM: How Companies Can Link into the Social Web of Consumers floriangroene Social networking and other new technologies have given rise to the “social consumer.” Navigating this new world requires a new way of approaching customer relationship management, commonly called social CRM. In addition to their traditional CRM tools and processes, companies must rethink their product, channel, and customer strategies in order to build an entirely new relationship with their customers through greater transparency. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/vp201012socialcrm-121125180446-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Social networking and other new technologies have given rise to the “social consumer.” Navigating this new world requires a new way of approaching customer relationship management, commonly called social CRM. In addition to their traditional CRM tools and processes, companies must rethink their product, channel, and customer strategies in order to build an entirely new relationship with their customers through greater transparency.

Social CRM: How Companies Can Link into the Social Web of Consumers from Florian Gr旦ne

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0 Evolution or Revolution? Strategies for Telecom Billing Transformation /slideshow/vp-2010-11evolutionorrevolution-final/15342780 vp201011evolutionorrevolutionfinal-121125180441-phpapp02
As the telecom industry looks to improve the customer experience in all aspects of its business, the billing process is finally getting the attention it has long needed. Critical as it is to replace these old systems, the huge scale and daunting expense of such projects—easily approaching US$100 million and more—have made many operators reluctant to proceed. Operators must analyze their particular needs and business models, and then choose one of an evolutionary or a revolutionary approach.]]>
As the telecom industry looks to improve the customer experience in all aspects of its business, the billing process is finally getting the attention it has long needed. Critical as it is to replace these old systems, the huge scale and daunting expense of such projects—easily approaching US$100 million and more—have made many operators reluctant to proceed. Operators must analyze their particular needs and business models, and then choose one of an evolutionary or a revolutionary approach.]]> Sun, 25 Nov 2012 18:04:38 GMT /slideshow/vp-2010-11evolutionorrevolution-final/15342780 floriangroene@slideshare.net(floriangroene) Evolution or Revolution? Strategies for Telecom Billing Transformation floriangroene As the telecom industry looks to improve the customer experience in all aspects of its business, the billing process is finally getting the attention it has long needed. Critical as it is to replace these old systems, the huge scale and daunting expense of such projects—easily approaching US$100 million and more—have made many operators reluctant to proceed. Operators must analyze their particular needs and business models, and then choose one of an evolutionary or a revolutionary approach. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/vp201011evolutionorrevolutionfinal-121125180441-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> As the telecom industry looks to improve the customer experience in all aspects of its business, the billing process is finally getting the attention it has long needed. Critical as it is to replace these old systems, the huge scale and daunting expense of such projects—easily approaching US$100 million and more—have made many operators reluctant to proceed. Operators must analyze their particular needs and business models, and then choose one of an evolutionary or a revolutionary approach.

Evolution or Revolution? Strategies for Telecom Billing Transformation from Florian Gr旦ne

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0 Leaner and Keener Telecom Operators: Eliminating Waste Boosts the Bottom Line /slideshow/vp-2010-08leaner-and-keener-telecom-operators/15342778 vp201008leanerandkeenertelecomoperators-121125180438-phpapp01
In mature telecom markets, declining prices, near saturation and fierce competition for new products and applications have squeezed margins. A lean approach to restructuring the business can bring a quick payback by eliminating waste and create a robust platform for maintaining future margins.]]>
In mature telecom markets, declining prices, near saturation and fierce competition for new products and applications have squeezed margins. A lean approach to restructuring the business can bring a quick payback by eliminating waste and create a robust platform for maintaining future margins.]]> Sun, 25 Nov 2012 18:04:36 GMT /slideshow/vp-2010-08leaner-and-keener-telecom-operators/15342778 floriangroene@slideshare.net(floriangroene) Leaner and Keener Telecom Operators: Eliminating Waste Boosts the Bottom Line floriangroene In mature telecom markets, declining prices, near saturation and fierce competition for new products and applications have squeezed margins. A lean approach to restructuring the business can bring a quick payback by eliminating waste and create a robust platform for maintaining future margins. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/vp201008leanerandkeenertelecomoperators-121125180438-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> In mature telecom markets, declining prices, near saturation and fierce competition for new products and applications have squeezed margins. A lean approach to restructuring the business can bring a quick payback by eliminating waste and create a robust platform for maintaining future margins.

Leaner and Keener Telecom Operators: Eliminating Waste Boosts the Bottom Line from Florian Gr旦ne

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0 Not Your Typical Marketing Campaign: The Next Wave of Technology- Driven Marketing /slideshow/vp-2009-10notyourtypicalmarketingcampaign/15342774 vp200910notyourtypicalmarketingcampaign-121125180431-phpapp01
In a world overrun with marketing messages, the next wave of marketing technology will cut through the clutter, building automated marketing campaigns that address your customers’ wants and needs individually. The result: greater customer intimacy, improved loyalty, and higher revenues. Moving quickly will gain real competitive advantage for you, so start planning for the future now.]]>
In a world overrun with marketing messages, the next wave of marketing technology will cut through the clutter, building automated marketing campaigns that address your customers’ wants and needs individually. The result: greater customer intimacy, improved loyalty, and higher revenues. Moving quickly will gain real competitive advantage for you, so start planning for the future now.]]> Sun, 25 Nov 2012 18:04:30 GMT /slideshow/vp-2009-10notyourtypicalmarketingcampaign/15342774 floriangroene@slideshare.net(floriangroene) Not Your Typical Marketing Campaign: The Next Wave of Technology- Driven Marketing floriangroene In a world overrun with marketing messages, the next wave of marketing technology will cut through the clutter, building automated marketing campaigns that address your customers’ wants and needs individually. The result: greater customer intimacy, improved loyalty, and higher revenues. Moving quickly will gain real competitive advantage for you, so start planning for the future now. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/vp200910notyourtypicalmarketingcampaign-121125180431-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> In a world overrun with marketing messages, the next wave of marketing technology will cut through the clutter, building automated marketing campaigns that address your customers’ wants and needs individually. The result: greater customer intimacy, improved loyalty, and higher revenues. Moving quickly will gain real competitive advantage for you, so start planning for the future now.

Not Your Typical Marketing Campaign: The Next Wave of Technology- Driven Marketing from Florian Gr旦ne

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0 Keeping the Data Center Competitive /slideshow/vp-2009-07keepthedatacentercompetitive/15342773 vp200907keepthedatacentercompetitive-121125180429-phpapp01
Cost and capacity pressures on the corporate data center are mounting. Increasing computing power demands, poor asset utilization, excess complexity, and growing concerns about energy usage and costs are forcing companies to reassess how they manage their data centers. Companies that don't do so face a future of rising costs and declining performance relative to their competitors. Companies that do make the effort can expect to cut the cost of operating their data centers by as much as 40 percent.]]>
Cost and capacity pressures on the corporate data center are mounting. Increasing computing power demands, poor asset utilization, excess complexity, and growing concerns about energy usage and costs are forcing companies to reassess how they manage their data centers. Companies that don't do so face a future of rising costs and declining performance relative to their competitors. Companies that do make the effort can expect to cut the cost of operating their data centers by as much as 40 percent.]]> Sun, 25 Nov 2012 18:04:28 GMT /slideshow/vp-2009-07keepthedatacentercompetitive/15342773 floriangroene@slideshare.net(floriangroene) Keeping the Data Center Competitive floriangroene Cost and capacity pressures on the corporate data center are mounting. Increasing computing power demands, poor asset utilization, excess complexity, and growing concerns about energy usage and costs are forcing companies to reassess how they manage their data centers. Companies that don't do so face a future of rising costs and declining performance relative to their competitors. Companies that do make the effort can expect to cut the cost of operating their data centers by as much as 40 percent. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/vp200907keepthedatacentercompetitive-121125180429-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Cost and capacity pressures on the corporate data center are mounting. Increasing computing power demands, poor asset utilization, excess complexity, and growing concerns about energy usage and costs are forcing companies to reassess how they manage their data centers. Companies that don't do so face a future of rising costs and declining performance relative to their competitors. Companies that do make the effort can expect to cut the cost of operating their data centers by as much as 40 percent.

Keeping the Data Center Competitive from Florian Gr旦ne

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0 The Rise of Mobile Marketing /slideshow/vp-2008-12risemobilemarketing/15342768 vp200812risemobilemarketing-121125180424-phpapp02
The mobile channel offers an exciting opportunity for marketers--one that most have yet to fully embrace. One avenue to pursue is the creation of a branded mobile offering,in which the marketer creates a portal dedicated to its product, service, or brand. With constant access to each customer, branded mobile portals can build interactive relationships by identifying consumers not only in terms of personal identity, but also in terms of commercial behavior, geographic location, and social and communication patterns. The rewards for companies that capitalize on these possibilities--deeper engagement with consumers, increased brand loyalty, and enhanced customer lifetime value--are not to be missed.]]>
The mobile channel offers an exciting opportunity for marketers--one that most have yet to fully embrace. One avenue to pursue is the creation of a branded mobile offering,in which the marketer creates a portal dedicated to its product, service, or brand. With constant access to each customer, branded mobile portals can build interactive relationships by identifying consumers not only in terms of personal identity, but also in terms of commercial behavior, geographic location, and social and communication patterns. The rewards for companies that capitalize on these possibilities--deeper engagement with consumers, increased brand loyalty, and enhanced customer lifetime value--are not to be missed.]]> Sun, 25 Nov 2012 18:04:22 GMT /slideshow/vp-2008-12risemobilemarketing/15342768 floriangroene@slideshare.net(floriangroene) The Rise of Mobile Marketing floriangroene The mobile channel offers an exciting opportunity for marketers--one that most have yet to fully embrace. One avenue to pursue is the creation of a branded mobile offering,in which the marketer creates a portal dedicated to its product, service, or brand. With constant access to each customer, branded mobile portals can build interactive relationships by identifying consumers not only in terms of personal identity, but also in terms of commercial behavior, geographic location, and social and communication patterns. The rewards for companies that capitalize on these possibilities--deeper engagement with consumers, increased brand loyalty, and enhanced customer lifetime value--are not to be missed. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/vp200812risemobilemarketing-121125180424-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> The mobile channel offers an exciting opportunity for marketers--one that most have yet to fully embrace. One avenue to pursue is the creation of a branded mobile offering,in which the marketer creates a portal dedicated to its product, service, or brand. With constant access to each customer, branded mobile portals can build interactive relationships by identifying consumers not only in terms of personal identity, but also in terms of commercial behavior, geographic location, and social and communication patterns. The rewards for companies that capitalize on these possibilities--deeper engagement with consumers, increased brand loyalty, and enhanced customer lifetime value--are not to be missed.

The Rise of Mobile Marketing from Florian Gr旦ne

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0 The Global ICT 50: The Supply Side of Digitization /slideshow/vp-2012-06theglobalict50/15342764 vp201206the-global-ict-50-121125180421-phpapp01
For the top 50 companies providing IT and telecom hardware, software, and services, the world is changing dramatically. How these suppliers respond will transform the world for the rest of us. Based on an analysis of the four factors determining success for digital providers, this article shows why the four different supplier categories—hardware and infrastructure companies, software and Internet companies, IT service providers, and telecom operators—have different growth trajectories and competitive prospects.]]>
For the top 50 companies providing IT and telecom hardware, software, and services, the world is changing dramatically. How these suppliers respond will transform the world for the rest of us. Based on an analysis of the four factors determining success for digital providers, this article shows why the four different supplier categories—hardware and infrastructure companies, software and Internet companies, IT service providers, and telecom operators—have different growth trajectories and competitive prospects.]]> Sun, 25 Nov 2012 18:04:18 GMT /slideshow/vp-2012-06theglobalict50/15342764 floriangroene@slideshare.net(floriangroene) The Global ICT 50: The Supply Side of Digitization floriangroene For the top 50 companies providing IT and telecom hardware, software, and services, the world is changing dramatically. How these suppliers respond will transform the world for the rest of us. Based on an analysis of the four factors determining success for digital providers, this article shows why the four different supplier categories—hardware and infrastructure companies, software and Internet companies, IT service providers, and telecom operators—have different growth trajectories and competitive prospects. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/vp201206the-global-ict-50-121125180421-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> For the top 50 companies providing IT and telecom hardware, software, and services, the world is changing dramatically. How these suppliers respond will transform the world for the rest of us. Based on an analysis of the four factors determining success for digital providers, this article shows why the four different supplier categories—hardware and infrastructure companies, software and Internet companies, IT service providers, and telecom operators—have different growth trajectories and competitive prospects.

The Global ICT 50: The Supply Side of Digitization from Florian Gr旦ne

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0 https://cdn.slidesharecdn.com/profile-photo-floriangroene-48x48.jpg?cb=1523469581 Digital business & technology strategist and business/corporate development executive focused on business building and transformation in the digital ecosystem. 12 years of top management consulting with Booz & Company across Europe, in the US and the Middle East, primarily in telecoms, media, internet, information technology, and also retail, consumer goods, automotive. Previous roles in B2B E-Commerce (FreeMarkets/Ariba), print media/publishing (Focus Magazin, Hamburger Morgenpost), venture capital (Gi Ventures AG). Thought leader with dozens of publications in leading on- and offline outlets, grounded in practice and deep academic research. www.linkedin.com/profile/view?id=1174113 https://cdn.slidesharecdn.com/ss_thumbnails/battle-for-the-cloud-141119222148-conversion-gate02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/battle-forthecloud/41785058 Battle for the Cloud: ... https://cdn.slidesharecdn.com/ss_thumbnails/boozcoenabling-the-ott-revolution-131218103646-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/booz-co-enablingtheottrevolution/29326850 Enabling the OTT Revol... https://cdn.slidesharecdn.com/ss_thumbnails/boozcobuilders-of-the-digital-ecosystem-130729140104-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/booz-co-buildersofthedigitalecosystem/24738028 Builders of the Digita...