ºÝºÝߣshows by User: garethk / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: garethk / Fri, 13 May 2016 18:00:04 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: garethk How I learned to stop worrying about the brand /slideshow/how-i-learned-to-stop-worrying-about-the-brand/61995757 planningness2016-160513180004
My slides (that make even less sense without v/o) from Planningness 2016. Marketers and the folks who advise them obsess over the brand. But what if our obsession is wrong? What if how we think about a brand is ill defined? What if we need to rethink what we do to focus on the end result, not the means? This session will lay out my misgivings with how we obsess over the brand and give practical advice about how we might do things that are more valuable to people and businesses. (Also hit presentation gold getting Dr Strangelove, Bob Mould and David Bowie into one presentation).]]>
My slides (that make even less sense without v/o) from Planningness 2016. Marketers and the folks who advise them obsess over the brand. But what if our obsession is wrong? What if how we think about a brand is ill defined? What if we need to rethink what we do to focus on the end result, not the means? This session will lay out my misgivings with how we obsess over the brand and give practical advice about how we might do things that are more valuable to people and businesses. (Also hit presentation gold getting Dr Strangelove, Bob Mould and David Bowie into one presentation).]]> Fri, 13 May 2016 18:00:04 GMT /slideshow/how-i-learned-to-stop-worrying-about-the-brand/61995757 garethk@slideshare.net(garethk) How I learned to stop worrying about the brand garethk My slides (that make even less sense without v/o) from Planningness 2016. Marketers and the folks who advise them obsess over the brand. But what if our obsession is wrong? What if how we think about a brand is ill defined? What if we need to rethink what we do to focus on the end result, not the means? This session will lay out my misgivings with how we obsess over the brand and give practical advice about how we might do things that are more valuable to people and businesses. (Also hit presentation gold getting Dr Strangelove, Bob Mould and David Bowie into one presentation). <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/planningness2016-160513180004-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> My slides (that make even less sense without v/o) from Planningness 2016. Marketers and the folks who advise them obsess over the brand. But what if our obsession is wrong? What if how we think about a brand is ill defined? What if we need to rethink what we do to focus on the end result, not the means? This session will lay out my misgivings with how we obsess over the brand and give practical advice about how we might do things that are more valuable to people and businesses. (Also hit presentation gold getting Dr Strangelove, Bob Mould and David Bowie into one presentation).
How I learned to stop worrying about the brand from Gareth Kay
]]> 4984 12 https://cdn.slidesharecdn.com/ss_thumbnails/planningness2016-160513180004-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Time for true radicals /slideshow/time-for-true-radicals/12216294 radicaltorontomarch292012-120329214510-phpapp01
We all know we're living in a period of massive, accelerating change. Yet how we think, how we work and what we produce as an advertising industry has changed remarkably little. This talk at the ICA in Toronto is a (hopefully practical) call for the industry to reclaim its progressive, and truly radical, roots.]]>
We all know we're living in a period of massive, accelerating change. Yet how we think, how we work and what we produce as an advertising industry has changed remarkably little. This talk at the ICA in Toronto is a (hopefully practical) call for the industry to reclaim its progressive, and truly radical, roots.]]> Thu, 29 Mar 2012 21:45:08 GMT /slideshow/time-for-true-radicals/12216294 garethk@slideshare.net(garethk) Time for true radicals garethk We all know we're living in a period of massive, accelerating change. Yet how we think, how we work and what we produce as an advertising industry has changed remarkably little. This talk at the ICA in Toronto is a (hopefully practical) call for the industry to reclaim its progressive, and truly radical, roots. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/radicaltorontomarch292012-120329214510-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> We all know we&#39;re living in a period of massive, accelerating change. Yet how we think, how we work and what we produce as an advertising industry has changed remarkably little. This talk at the ICA in Toronto is a (hopefully practical) call for the industry to reclaim its progressive, and truly radical, roots.
Time for true radicals from Gareth Kay
]]> 61115 47 https://cdn.slidesharecdn.com/ss_thumbnails/radicaltorontomarch292012-120329214510-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Nz effie deck sep 2011 /slideshow/nz-effie-deck-sep-2011/9155893 nzeffiedecksep2011-110906214449-phpapp01
Presentation in N]]>
Presentation in N]]> Tue, 06 Sep 2011 21:44:47 GMT /slideshow/nz-effie-deck-sep-2011/9155893 garethk@slideshare.net(garethk) Nz effie deck sep 2011 garethk Presentation in N <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/nzeffiedecksep2011-110906214449-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presentation in N
Nz effie deck sep 2011 from Gareth Kay
]]> 3038 6 https://cdn.slidesharecdn.com/ss_thumbnails/nzeffiedecksep2011-110906214449-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Think small /slideshow/think-small-7958212/7958212 thinksmall-110513164928-phpapp01
Presentation at Future Flash 2011, an event in Collingwod, Canada curated by Contagious Magazine for the Institute of Communication Agencies.]]>
Presentation at Future Flash 2011, an event in Collingwod, Canada curated by Contagious Magazine for the Institute of Communication Agencies.]]> Fri, 13 May 2011 16:49:27 GMT /slideshow/think-small-7958212/7958212 garethk@slideshare.net(garethk) Think small garethk Presentation at Future Flash 2011, an event in Collingwod, Canada curated by Contagious Magazine for the Institute of Communication Agencies. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/thinksmall-110513164928-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presentation at Future Flash 2011, an event in Collingwod, Canada curated by Contagious Magazine for the Institute of Communication Agencies.
Think small from Gareth Kay
]]> 6468 8 https://cdn.slidesharecdn.com/ss_thumbnails/thinksmall-110513164928-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Postdigitalbriefs2 - August 2010 /slideshow/postdigitalbriefs2-august-2010/4931796 postdigitalbriefsbdwaug10-100809194835-phpapp02
Tweaked, revised deck from the second Making Digital Work session at BDW]]>
Tweaked, revised deck from the second Making Digital Work session at BDW]]> Mon, 09 Aug 2010 19:48:27 GMT /slideshow/postdigitalbriefs2-august-2010/4931796 garethk@slideshare.net(garethk) Postdigitalbriefs2 - August 2010 garethk Tweaked, revised deck from the second Making Digital Work session at BDW <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/postdigitalbriefsbdwaug10-100809194835-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Tweaked, revised deck from the second Making Digital Work session at BDW
Postdigitalbriefs2 - August 2010 from Gareth Kay
]]> 21597 21 https://cdn.slidesharecdn.com/ss_thumbnails/postdigitalbriefsbdwaug10-100809194835-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The brief in the post digital age /slideshow/the-brief-in-the-post-digital-age/3769653 postdigitalbriefsbdw-100418180605-phpapp02
Presentation from Boulder Digital Works 'Making Digital Workshop' on April 15th, 2010. Video is here http://www.ustream.tv/recorded/6201530]]>
Presentation from Boulder Digital Works 'Making Digital Workshop' on April 15th, 2010. Video is here http://www.ustream.tv/recorded/6201530]]> Sun, 18 Apr 2010 18:06:02 GMT /slideshow/the-brief-in-the-post-digital-age/3769653 garethk@slideshare.net(garethk) The brief in the post digital age garethk Presentation from Boulder Digital Works 'Making Digital Workshop' on April 15th, 2010. Video is here http://www.ustream.tv/recorded/6201530 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/postdigitalbriefsbdw-100418180605-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presentation from Boulder Digital Works &#39;Making Digital Workshop&#39; on April 15th, 2010. Video is here http://www.ustream.tv/recorded/6201530
The brief in the post digital age from Gareth Kay
]]> 76871 45 https://cdn.slidesharecdn.com/ss_thumbnails/postdigitalbriefsbdw-100418180605-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 We need a new idea about ideas /slideshow/we-need-a-new-idea-about-ideas/1762741 masterdeck-090724051140-phpapp02
Presentation at New Denver Ad Club July 23 2009]]>
Presentation at New Denver Ad Club July 23 2009]]> Fri, 24 Jul 2009 02:49:43 GMT /slideshow/we-need-a-new-idea-about-ideas/1762741 garethk@slideshare.net(garethk) We need a new idea about ideas garethk Presentation at New Denver Ad Club July 23 2009 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/masterdeck-090724051140-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presentation at New Denver Ad Club July 23 2009
We need a new idea about ideas from Gareth Kay
]]> 4402 46 https://cdn.slidesharecdn.com/ss_thumbnails/masterdeck-090724051140-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Vcufeb09 /slideshow/vcufeb09/1088746 vcufeb09-090301223054-phpapp02
Talk at VCU Brandcenter on the future of ideas. I think it's time to retire this shtick.]]>
Talk at VCU Brandcenter on the future of ideas. I think it's time to retire this shtick.]]> Sun, 01 Mar 2009 22:30:47 GMT /slideshow/vcufeb09/1088746 garethk@slideshare.net(garethk) Vcufeb09 garethk Talk at VCU Brandcenter on the future of ideas. I think it's time to retire this shtick. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/vcufeb09-090301223054-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Talk at VCU Brandcenter on the future of ideas. I think it&#39;s time to retire this shtick.
Vcufeb09 from Gareth Kay
]]> 2007 10 https://cdn.slidesharecdn.com/ss_thumbnails/vcufeb09-090301223054-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Planning Needs Some Planning /slideshow/planning-needs-some-planning-presentation/816068 apgbrazilslideshare-1228358349042306-9
Presentation from the Conferência de Planejamento do GP 2008, Sau Paulo Brazil December 1 2008]]>
Presentation from the Conferência de Planejamento do GP 2008, Sau Paulo Brazil December 1 2008]]> Wed, 03 Dec 2008 18:42:32 GMT /slideshow/planning-needs-some-planning-presentation/816068 garethk@slideshare.net(garethk) Planning Needs Some Planning garethk Presentation from the Conferência de Planejamento do GP 2008, Sau Paulo Brazil December 1 2008 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/apgbrazilslideshare-1228358349042306-9-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presentation from the Conferência de Planejamento do GP 2008, Sau Paulo Brazil December 1 2008
Planning Needs Some Planning from Gareth Kay
]]> 68128 70 https://cdn.slidesharecdn.com/ss_thumbnails/apgbrazilslideshare-1228358349042306-9-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 What makes a great idea nowadays? /slideshow/what-makes-a-great-idea-nowadays/165680 what-makes-a-great-idea-nowadays-1195017239464973-1
Presentation (my current shtick) from Hall and Partners Fresh Meet in New York 11/13/2007]]>
Presentation (my current shtick) from Hall and Partners Fresh Meet in New York 11/13/2007]]> Tue, 13 Nov 2007 21:14:03 GMT /slideshow/what-makes-a-great-idea-nowadays/165680 garethk@slideshare.net(garethk) What makes a great idea nowadays? garethk Presentation (my current shtick) from Hall and Partners Fresh Meet in New York 11/13/2007 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/what-makes-a-great-idea-nowadays-1195017239464973-1-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presentation (my current shtick) from Hall and Partners Fresh Meet in New York 11/13/2007
What makes a great idea nowadays? from Gareth Kay
]]> 4317 8 https://cdn.slidesharecdn.com/ss_thumbnails/what-makes-a-great-idea-nowadays-1195017239464973-1-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Polygamous Marriage /slideshow/polygamous-marriage-148415/148415 polygamous-marriage-1193622593963441-2
Charts from Polygamous Marriage Connections Planning conference, New Orleans October 26 2007. Argues that we need to stop being in the message delivery industry and instead be in the business of creating energy for brands.]]>
Charts from Polygamous Marriage Connections Planning conference, New Orleans October 26 2007. Argues that we need to stop being in the message delivery industry and instead be in the business of creating energy for brands.]]> Sun, 28 Oct 2007 18:49:55 GMT /slideshow/polygamous-marriage-148415/148415 garethk@slideshare.net(garethk) Polygamous Marriage garethk Charts from Polygamous Marriage Connections Planning conference, New Orleans October 26 2007. Argues that we need to stop being in the message delivery industry and instead be in the business of creating energy for brands. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/polygamous-marriage-1193622593963441-2-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Charts from Polygamous Marriage Connections Planning conference, New Orleans October 26 2007. Argues that we need to stop being in the message delivery industry and instead be in the business of creating energy for brands.
Polygamous Marriage from Gareth Kay
]]> 4853 22 https://cdn.slidesharecdn.com/ss_thumbnails/polygamous-marriage-1193622593963441-2-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Seven Deadly Sins /slideshow/seven-deadly-sins/88622 seven-deadly-sins629
Presentation on the 7 'deadly' sins of account planning given at the 2007 AAAA Account Planning Conference by Gareth Kay of Modernista! and ... less Mark Lewis of DDB San Francisco]]>
Presentation on the 7 'deadly' sins of account planning given at the 2007 AAAA Account Planning Conference by Gareth Kay of Modernista! and ... less Mark Lewis of DDB San Francisco]]> Tue, 07 Aug 2007 18:35:13 GMT /slideshow/seven-deadly-sins/88622 garethk@slideshare.net(garethk) Seven Deadly Sins garethk Presentation on the 7 'deadly' sins of account planning given at the 2007 AAAA Account Planning Conference by Gareth Kay of Modernista! and ... less Mark Lewis of DDB San Francisco <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/seven-deadly-sins629-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presentation on the 7 &#39;deadly&#39; sins of account planning given at the 2007 AAAA Account Planning Conference by Gareth Kay of Modernista! and ... less Mark Lewis of DDB San Francisco
Seven Deadly Sins from Gareth Kay
]]> 55022 47 https://cdn.slidesharecdn.com/ss_thumbnails/seven-deadly-sins629-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-garethk-48x48.jpg?cb=1738212412 Gareth is a Partner at The Intangibles. Chapter is a creative company dedicated to solving the wicked problems facing pioneering businesses. We are a new breed of creative company, built from the ground up to better deliver the types of commercial creativity pioneering companies need today. Commercial creativity defined by the impact it has, not the channel it is delivered in. Creativity that creates more delightful experiences between companies and people. Commercial creativity that solves the problems pioneering businesses face today in a world that is best characterized as complex, not simply complicated. www.theintangibles.com https://cdn.slidesharecdn.com/ss_thumbnails/planningness2016-160513180004-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/how-i-learned-to-stop-worrying-about-the-brand/61995757 How I learned to stop ... https://cdn.slidesharecdn.com/ss_thumbnails/radicaltorontomarch292012-120329214510-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/time-for-true-radicals/12216294 Time for true radicals https://cdn.slidesharecdn.com/ss_thumbnails/nzeffiedecksep2011-110906214449-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/nz-effie-deck-sep-2011/9155893 Nz effie deck sep 2011