ºÝºÝߣshows by User: garydpreston / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: garydpreston / Fri, 28 Nov 2014 06:56:06 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: garydpreston PR Advertising Value Equivalent (AVE) in the Age of Google /slideshow/g-ave-slide-share/42128655 gaveslideshare-141128065606-conversion-gate01
For decades PRs used the simple metric of Advertising Value Equivalent (AVE). Finance people understood us and we got our budgets signed off. Then we met in Barcelona and condemned ave as misleading and unethical. 4 years later and there is still an ave shaped hole in our defences, and we can’t hold our budget lines against the oncoming armies of Digital Marketing with their laser sighted roi......]]>
For decades PRs used the simple metric of Advertising Value Equivalent (AVE). Finance people understood us and we got our budgets signed off. Then we met in Barcelona and condemned ave as misleading and unethical. 4 years later and there is still an ave shaped hole in our defences, and we can’t hold our budget lines against the oncoming armies of Digital Marketing with their laser sighted roi......]]> Fri, 28 Nov 2014 06:56:06 GMT /slideshow/g-ave-slide-share/42128655 garydpreston@slideshare.net(garydpreston) PR Advertising Value Equivalent (AVE) in the Age of Google garydpreston For decades PRs used the simple metric of Advertising Value Equivalent (AVE). Finance people understood us and we got our budgets signed off. Then we met in Barcelona and condemned ave as misleading and unethical. 4 years later and there is still an ave shaped hole in our defences, and we can’t hold our budget lines against the oncoming armies of Digital Marketing with their laser sighted roi...... <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/gaveslideshare-141128065606-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> For decades PRs used the simple metric of Advertising Value Equivalent (AVE). Finance people understood us and we got our budgets signed off. Then we met in Barcelona and condemned ave as misleading and unethical. 4 years later and there is still an ave shaped hole in our defences, and we can’t hold our budget lines against the oncoming armies of Digital Marketing with their laser sighted roi......
PR Advertising Value Equivalent (AVE) in the Age of Google from CoverageBook
]]> 13259 16 https://cdn.slidesharecdn.com/ss_thumbnails/gaveslideshare-141128065606-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-garydpreston-48x48.jpg?cb=1608128568 Helping PR teams to showcase & measure the impact of their coverage. www.coveragebook.com