ºÝºÝߣshows by User: gbegin / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: gbegin / Thu, 01 Jun 2017 13:55:46 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: gbegin More Than A Logo: How Market Research and Brand Cultivation Impact Admission /slideshow/more-than-a-logo-how-market-research-and-brand-cultivation-impact-admission/76561704 neacac-more-than-a-logo-170601135546
Rebranding an institution's messaging and identity is a highly complex yet critically important endeavor that impacts the entire organization. Successful results require thoughtful market research, community-wide input, focus groups with prospective audiences, and organizational partnerships. Explore data-driven methods and gain valuable insights on how one college used all of these approaches and more to navigate a complex brand dilemma. ]]>
Rebranding an institution's messaging and identity is a highly complex yet critically important endeavor that impacts the entire organization. Successful results require thoughtful market research, community-wide input, focus groups with prospective audiences, and organizational partnerships. Explore data-driven methods and gain valuable insights on how one college used all of these approaches and more to navigate a complex brand dilemma. ]]> Thu, 01 Jun 2017 13:55:46 GMT /slideshow/more-than-a-logo-how-market-research-and-brand-cultivation-impact-admission/76561704 gbegin@slideshare.net(gbegin) More Than A Logo: How Market Research and Brand Cultivation Impact Admission gbegin Rebranding an institution's messaging and identity is a highly complex yet critically important endeavor that impacts the entire organization. Successful results require thoughtful market research, community-wide input, focus groups with prospective audiences, and organizational partnerships. Explore data-driven methods and gain valuable insights on how one college used all of these approaches and more to navigate a complex brand dilemma. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/neacac-more-than-a-logo-170601135546-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Rebranding an institution&#39;s messaging and identity is a highly complex yet critically important endeavor that impacts the entire organization. Successful results require thoughtful market research, community-wide input, focus groups with prospective audiences, and organizational partnerships. Explore data-driven methods and gain valuable insights on how one college used all of these approaches and more to navigate a complex brand dilemma.
More Than A Logo: How Market Research and Brand Cultivation Impact Admission from Gene Begin
]]> 906 6 https://cdn.slidesharecdn.com/ss_thumbnails/neacac-more-than-a-logo-170601135546-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Analytics and Reporting: Measuring Success Along the Journey /slideshow/analytics-and-reporting-measuring-success-along-the-journey/49602948 measuring-success-along-the-journey-150619142605-lva1-app6892
Using a higher education decision journey framework, you'll learn about and work on establishing key metrics for success and a reporting structure for your multimedia efforts.]]>
Using a higher education decision journey framework, you'll learn about and work on establishing key metrics for success and a reporting structure for your multimedia efforts.]]> Fri, 19 Jun 2015 14:26:05 GMT /slideshow/analytics-and-reporting-measuring-success-along-the-journey/49602948 gbegin@slideshare.net(gbegin) Analytics and Reporting: Measuring Success Along the Journey gbegin Using a higher education decision journey framework, you'll learn about and work on establishing key metrics for success and a reporting structure for your multimedia efforts. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/measuring-success-along-the-journey-150619142605-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Using a higher education decision journey framework, you&#39;ll learn about and work on establishing key metrics for success and a reporting structure for your multimedia efforts.
Analytics and Reporting: Measuring Success Along the Journey from Gene Begin
]]> 808 1 https://cdn.slidesharecdn.com/ss_thumbnails/measuring-success-along-the-journey-150619142605-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Establishing a Content Strategy From Scratch /slideshow/multimedia-and-content-strategy/49529913 casemultimedia-content-150617230553-lva1-app6892
Learn how to establish a content strategy from scratch that marries yours and other's multimedia efforts at the core.]]>
Learn how to establish a content strategy from scratch that marries yours and other's multimedia efforts at the core.]]> Wed, 17 Jun 2015 23:05:53 GMT /slideshow/multimedia-and-content-strategy/49529913 gbegin@slideshare.net(gbegin) Multimedia and Content Strategy gbegin Learn how to establish a content strategy from scratch that marries yours and other's multimedia efforts at the core. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/casemultimedia-content-150617230553-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Learn how to establish a content strategy from scratch that marries yours and other&#39;s multimedia efforts at the core.
Multimedia and Content Strategy from Gene Begin
]]> 2037 7 https://cdn.slidesharecdn.com/ss_thumbnails/casemultimedia-content-150617230553-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Crowdsourced to Cause Marketing: The Evolution of a Brand Campaign /slideshow/crowdsourced-to-cause-marketing-the-evolution-of-a-brand-campaign/49478662 crowdsourced-to-causemarketing-150616211924-lva1-app6891
Babson College has been the top school for entrepreneurship for over two decades. Despite this niche focus, its position in the market place has not been as finite. With a crowdsourcing microsite at its core, the College’s first institutional branding campaign in nearly 15 years integrated multiple channels to increase brand awareness, engagement, adoption and advocacy with multiple constituencies. Extending its entrepreneurial core into a content marketing hub focused on those with a passion for entrepreneurship allowed the college to rally a community around a cause to extend the brand’s reach far beyond campus. This presentation will follow the path from crowdsourcing to cause marketing and showcase how one college in particular, as well as other institutions along the way, use these methods to extend the brand.]]>
Babson College has been the top school for entrepreneurship for over two decades. Despite this niche focus, its position in the market place has not been as finite. With a crowdsourcing microsite at its core, the College’s first institutional branding campaign in nearly 15 years integrated multiple channels to increase brand awareness, engagement, adoption and advocacy with multiple constituencies. Extending its entrepreneurial core into a content marketing hub focused on those with a passion for entrepreneurship allowed the college to rally a community around a cause to extend the brand’s reach far beyond campus. This presentation will follow the path from crowdsourcing to cause marketing and showcase how one college in particular, as well as other institutions along the way, use these methods to extend the brand.]]> Tue, 16 Jun 2015 21:19:24 GMT /slideshow/crowdsourced-to-cause-marketing-the-evolution-of-a-brand-campaign/49478662 gbegin@slideshare.net(gbegin) Crowdsourced to Cause Marketing: The Evolution of a Brand Campaign gbegin Babson College has been the top school for entrepreneurship for over two decades. Despite this niche focus, its position in the market place has not been as finite. With a crowdsourcing microsite at its core, the College’s first institutional branding campaign in nearly 15 years integrated multiple channels to increase brand awareness, engagement, adoption and advocacy with multiple constituencies. Extending its entrepreneurial core into a content marketing hub focused on those with a passion for entrepreneurship allowed the college to rally a community around a cause to extend the brand’s reach far beyond campus. This presentation will follow the path from crowdsourcing to cause marketing and showcase how one college in particular, as well as other institutions along the way, use these methods to extend the brand. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/crowdsourced-to-causemarketing-150616211924-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Babson College has been the top school for entrepreneurship for over two decades. Despite this niche focus, its position in the market place has not been as finite. With a crowdsourcing microsite at its core, the College’s first institutional branding campaign in nearly 15 years integrated multiple channels to increase brand awareness, engagement, adoption and advocacy with multiple constituencies. Extending its entrepreneurial core into a content marketing hub focused on those with a passion for entrepreneurship allowed the college to rally a community around a cause to extend the brand’s reach far beyond campus. This presentation will follow the path from crowdsourcing to cause marketing and showcase how one college in particular, as well as other institutions along the way, use these methods to extend the brand.
Crowdsourced to Cause Marketing: The Evolution of a Brand Campaign from Gene Begin
]]> 823 3 https://cdn.slidesharecdn.com/ss_thumbnails/crowdsourced-to-causemarketing-150616211924-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 It's The Cause, Not the College: Expanding Content Marketing Beyond the Brand /slideshow/its-the-cause-not-the-college-expanding-content-marketing-beyond-the-brand/41519782 2014confabhighered11-141113112328-conversion-gate01
On campus, around the world, and even in its own marketing department, Babson College is entrepreneurial to the core. In 2013, the College experimented with creating a content marketing hub geared not toward traditional higher ed audiences like prospective students or engaged alumni, but instead aimed at the much broader sphere of people who share our passion for entrepreneurship. The site, Entrepreneurship of All Kinds™, rallies the community around a cause, not just a college, to extend our brand’s reach far beyond campus.]]>
On campus, around the world, and even in its own marketing department, Babson College is entrepreneurial to the core. In 2013, the College experimented with creating a content marketing hub geared not toward traditional higher ed audiences like prospective students or engaged alumni, but instead aimed at the much broader sphere of people who share our passion for entrepreneurship. The site, Entrepreneurship of All Kinds™, rallies the community around a cause, not just a college, to extend our brand’s reach far beyond campus.]]> Thu, 13 Nov 2014 11:23:28 GMT /slideshow/its-the-cause-not-the-college-expanding-content-marketing-beyond-the-brand/41519782 gbegin@slideshare.net(gbegin) It's The Cause, Not the College: Expanding Content Marketing Beyond the Brand gbegin On campus, around the world, and even in its own marketing department, Babson College is entrepreneurial to the core. In 2013, the College experimented with creating a content marketing hub geared not toward traditional higher ed audiences like prospective students or engaged alumni, but instead aimed at the much broader sphere of people who share our passion for entrepreneurship. The site, Entrepreneurship of All Kinds™, rallies the community around a cause, not just a college, to extend our brand’s reach far beyond campus. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2014confabhighered11-141113112328-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> On campus, around the world, and even in its own marketing department, Babson College is entrepreneurial to the core. In 2013, the College experimented with creating a content marketing hub geared not toward traditional higher ed audiences like prospective students or engaged alumni, but instead aimed at the much broader sphere of people who share our passion for entrepreneurship. The site, Entrepreneurship of All Kinds™, rallies the community around a cause, not just a college, to extend our brand’s reach far beyond campus.
It's The Cause, Not the College: Expanding Content Marketing Beyond the Brand from Gene Begin
]]> 1045 3 https://cdn.slidesharecdn.com/ss_thumbnails/2014confabhighered11-141113112328-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Why Integration is Essential to Digital Marketing Success /slideshow/high-edwebne-dropping-the-silobuster-gbvt/33946210 highedwebne-droppingthesilo-buster-gb-vt-140425104445-phpapp01
Social media is a fad. Digital is dead. Okay, not exactly, but they’ve matured far beyond adolescence. While you are charged with understanding and implementing social media and digital platforms, you are also likely charged with educating on how to thoughtfully integrate these tactics into larger marketing and communication plans. If not, you should be because you, the digital silo-buster, are best prepared to do so. Digital marketing consists of vehicles that should be purposefully integrated within your institutional communication strategies to create the most cohesive experience for your audiences and communities. This session will challenge you to think beyond the channels and empower you with a new definition of integration.]]>
Social media is a fad. Digital is dead. Okay, not exactly, but they’ve matured far beyond adolescence. While you are charged with understanding and implementing social media and digital platforms, you are also likely charged with educating on how to thoughtfully integrate these tactics into larger marketing and communication plans. If not, you should be because you, the digital silo-buster, are best prepared to do so. Digital marketing consists of vehicles that should be purposefully integrated within your institutional communication strategies to create the most cohesive experience for your audiences and communities. This session will challenge you to think beyond the channels and empower you with a new definition of integration.]]> Fri, 25 Apr 2014 10:44:45 GMT /slideshow/high-edwebne-dropping-the-silobuster-gbvt/33946210 gbegin@slideshare.net(gbegin) Why Integration is Essential to Digital Marketing Success gbegin Social media is a fad. Digital is dead. Okay, not exactly, but they’ve matured far beyond adolescence. While you are charged with understanding and implementing social media and digital platforms, you are also likely charged with educating on how to thoughtfully integrate these tactics into larger marketing and communication plans. If not, you should be because you, the digital silo-buster, are best prepared to do so. Digital marketing consists of vehicles that should be purposefully integrated within your institutional communication strategies to create the most cohesive experience for your audiences and communities. This session will challenge you to think beyond the channels and empower you with a new definition of integration. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/highedwebne-droppingthesilo-buster-gb-vt-140425104445-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Social media is a fad. Digital is dead. Okay, not exactly, but they’ve matured far beyond adolescence. While you are charged with understanding and implementing social media and digital platforms, you are also likely charged with educating on how to thoughtfully integrate these tactics into larger marketing and communication plans. If not, you should be because you, the digital silo-buster, are best prepared to do so. Digital marketing consists of vehicles that should be purposefully integrated within your institutional communication strategies to create the most cohesive experience for your audiences and communities. This session will challenge you to think beyond the channels and empower you with a new definition of integration.
Why Integration is Essential to Digital Marketing Success from Gene Begin
]]> 1553 2 https://cdn.slidesharecdn.com/ss_thumbnails/highedwebne-droppingthesilo-buster-gb-vt-140425104445-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Dropping the Silo-Buster: Why Integration is Essential to Social Media Success /slideshow/dropping-the-silobuster-why-integration-is-essential-to-social-media-success/32512718 casesmc-droppingthesilo-buster-gb-vt-140319190905-phpapp02
]]>
]]> Wed, 19 Mar 2014 19:09:05 GMT /slideshow/dropping-the-silobuster-why-integration-is-essential-to-social-media-success/32512718 gbegin@slideshare.net(gbegin) Dropping the Silo-Buster: Why Integration is Essential to Social Media Success gbegin <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/casesmc-droppingthesilo-buster-gb-vt-140319190905-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Dropping the Silo-Buster: Why Integration is Essential to Social Media Success from Gene Begin
]]> 1445 5 https://cdn.slidesharecdn.com/ss_thumbnails/casesmc-droppingthesilo-buster-gb-vt-140319190905-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 It's Not All About Facebook: Defining Your Own Private Community /slideshow/its-not-all-about-facebook-defining-your-own-private-community/24741252 eduweb-notyourfacebook-130729153600-phpapp02
Facebook has been the go-to platform for institutions to connect with prospective students. Let's not kid ourselves, though; HigherEd is full of control freaks. And Facebook is out of our control. Via a coordinated content strategy across Facebook and other social platforms, there is room for a college-owned, private social network within your digital strategy. With the ability to more closely control the experience, you can better align with institutional brand, more directly tie to programmatic, business unit goals and more intimately understand your users' personal interests. But a private social network should not stand on its own. This presentation will showcase the success of past private social networks and focus on the challenges and opportunities seen within a private social network for applicants created at Babson College. As result, you will walk away with the motivation to coordinate a digital marketing strategy across multiple social platforms with intentional, distinct goals and purpose for each platform.]]>
Facebook has been the go-to platform for institutions to connect with prospective students. Let's not kid ourselves, though; HigherEd is full of control freaks. And Facebook is out of our control. Via a coordinated content strategy across Facebook and other social platforms, there is room for a college-owned, private social network within your digital strategy. With the ability to more closely control the experience, you can better align with institutional brand, more directly tie to programmatic, business unit goals and more intimately understand your users' personal interests. But a private social network should not stand on its own. This presentation will showcase the success of past private social networks and focus on the challenges and opportunities seen within a private social network for applicants created at Babson College. As result, you will walk away with the motivation to coordinate a digital marketing strategy across multiple social platforms with intentional, distinct goals and purpose for each platform.]]> Mon, 29 Jul 2013 15:35:59 GMT /slideshow/its-not-all-about-facebook-defining-your-own-private-community/24741252 gbegin@slideshare.net(gbegin) It's Not All About Facebook: Defining Your Own Private Community gbegin Facebook has been the go-to platform for institutions to connect with prospective students. Let's not kid ourselves, though; HigherEd is full of control freaks. And Facebook is out of our control. Via a coordinated content strategy across Facebook and other social platforms, there is room for a college-owned, private social network within your digital strategy. With the ability to more closely control the experience, you can better align with institutional brand, more directly tie to programmatic, business unit goals and more intimately understand your users' personal interests. But a private social network should not stand on its own. This presentation will showcase the success of past private social networks and focus on the challenges and opportunities seen within a private social network for applicants created at Babson College. As result, you will walk away with the motivation to coordinate a digital marketing strategy across multiple social platforms with intentional, distinct goals and purpose for each platform. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/eduweb-notyourfacebook-130729153600-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Facebook has been the go-to platform for institutions to connect with prospective students. Let&#39;s not kid ourselves, though; HigherEd is full of control freaks. And Facebook is out of our control. Via a coordinated content strategy across Facebook and other social platforms, there is room for a college-owned, private social network within your digital strategy. With the ability to more closely control the experience, you can better align with institutional brand, more directly tie to programmatic, business unit goals and more intimately understand your users&#39; personal interests. But a private social network should not stand on its own. This presentation will showcase the success of past private social networks and focus on the challenges and opportunities seen within a private social network for applicants created at Babson College. As result, you will walk away with the motivation to coordinate a digital marketing strategy across multiple social platforms with intentional, distinct goals and purpose for each platform.
It's Not All About Facebook: Defining Your Own Private Community from Gene Begin
]]> 1210 9 https://cdn.slidesharecdn.com/ss_thumbnails/eduweb-notyourfacebook-130729153600-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Crowdsourcing a Brand Campaign /slideshow/crowdsourcing-a-brand-campaign/13818386 eduweb-crowdsourcing-brand-campaign-120731140858-phpapp01
Redefining a word can be overwhelming and so can be facilitating an institutional branding campaign. Combine them both with a crowdsourcing microsite at its core and you have Babson College’s Redefining Entrepreneurship campaign. From strategy and implementation to feedback and results, this presentation will showcase an institutional branding campaign integrating multiple channels to increase brand awareness, engagement, adoption and advocacy with your target constituencies. To view the microsite at the heart of the campaign, visit define.babson.edu. ]]>
Redefining a word can be overwhelming and so can be facilitating an institutional branding campaign. Combine them both with a crowdsourcing microsite at its core and you have Babson College’s Redefining Entrepreneurship campaign. From strategy and implementation to feedback and results, this presentation will showcase an institutional branding campaign integrating multiple channels to increase brand awareness, engagement, adoption and advocacy with your target constituencies. To view the microsite at the heart of the campaign, visit define.babson.edu. ]]> Tue, 31 Jul 2012 14:08:56 GMT /slideshow/crowdsourcing-a-brand-campaign/13818386 gbegin@slideshare.net(gbegin) Crowdsourcing a Brand Campaign gbegin Redefining a word can be overwhelming and so can be facilitating an institutional branding campaign. Combine them both with a crowdsourcing microsite at its core and you have Babson College’s Redefining Entrepreneurship campaign. From strategy and implementation to feedback and results, this presentation will showcase an institutional branding campaign integrating multiple channels to increase brand awareness, engagement, adoption and advocacy with your target constituencies. To view the microsite at the heart of the campaign, visit define.babson.edu. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/eduweb-crowdsourcing-brand-campaign-120731140858-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Redefining a word can be overwhelming and so can be facilitating an institutional branding campaign. Combine them both with a crowdsourcing microsite at its core and you have Babson College’s Redefining Entrepreneurship campaign. From strategy and implementation to feedback and results, this presentation will showcase an institutional branding campaign integrating multiple channels to increase brand awareness, engagement, adoption and advocacy with your target constituencies. To view the microsite at the heart of the campaign, visit define.babson.edu.
Crowdsourcing a Brand Campaign from Gene Begin
]]> 891 4 https://cdn.slidesharecdn.com/ss_thumbnails/eduweb-crowdsourcing-brand-campaign-120731140858-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Building a Digital Marketing Strategy from Scratch /slideshow/building-a-digital-marketing-strategy-from-scratch/8756180 buildingadigitalmarketingstrategyfromscratch-110802114428-phpapp01
To effectively manage an institution’s online presence, first you must build a comprehensive digital strategy across all platforms. Learn from the successes and challenges of one college’s roller coaster ride as they progress from no digital strategy to launching the governance model and content strategy for a redesigned, institution-wide website and online presence.]]>
To effectively manage an institution’s online presence, first you must build a comprehensive digital strategy across all platforms. Learn from the successes and challenges of one college’s roller coaster ride as they progress from no digital strategy to launching the governance model and content strategy for a redesigned, institution-wide website and online presence.]]> Tue, 02 Aug 2011 11:44:24 GMT /slideshow/building-a-digital-marketing-strategy-from-scratch/8756180 gbegin@slideshare.net(gbegin) Building a Digital Marketing Strategy from Scratch gbegin To effectively manage an institution’s online presence, first you must build a comprehensive digital strategy across all platforms. Learn from the successes and challenges of one college’s roller coaster ride as they progress from no digital strategy to launching the governance model and content strategy for a redesigned, institution-wide website and online presence. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/buildingadigitalmarketingstrategyfromscratch-110802114428-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> To effectively manage an institution’s online presence, first you must build a comprehensive digital strategy across all platforms. Learn from the successes and challenges of one college’s roller coaster ride as they progress from no digital strategy to launching the governance model and content strategy for a redesigned, institution-wide website and online presence.
Building a Digital Marketing Strategy from Scratch from Gene Begin
]]> 2152 7 https://cdn.slidesharecdn.com/ss_thumbnails/buildingadigitalmarketingstrategyfromscratch-110802114428-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Social Media for Professional Development /slideshow/social-media-for-professional-development/8260123 socialmediaforprofessionaldevelopment-110609094901-phpapp01
Social media is widely known for its involvement in connecting people and their personal lives, but the majority of social networks and digital media platforms can be used as professional development tools. This session designed specifically for Babson staff was intended to give a basic overview of these tools, how to use them for personal development and how to use them in connecting with students in one's role.]]>
Social media is widely known for its involvement in connecting people and their personal lives, but the majority of social networks and digital media platforms can be used as professional development tools. This session designed specifically for Babson staff was intended to give a basic overview of these tools, how to use them for personal development and how to use them in connecting with students in one's role.]]> Thu, 09 Jun 2011 09:48:58 GMT /slideshow/social-media-for-professional-development/8260123 gbegin@slideshare.net(gbegin) Social Media for Professional Development gbegin Social media is widely known for its involvement in connecting people and their personal lives, but the majority of social networks and digital media platforms can be used as professional development tools. This session designed specifically for Babson staff was intended to give a basic overview of these tools, how to use them for personal development and how to use them in connecting with students in one's role. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/socialmediaforprofessionaldevelopment-110609094901-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Social media is widely known for its involvement in connecting people and their personal lives, but the majority of social networks and digital media platforms can be used as professional development tools. This session designed specifically for Babson staff was intended to give a basic overview of these tools, how to use them for personal development and how to use them in connecting with students in one&#39;s role.
Social Media for Professional Development from Gene Begin
]]> 932 4 https://cdn.slidesharecdn.com/ss_thumbnails/socialmediaforprofessionaldevelopment-110609094901-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Blogs and Twitter: Capturing Real-time Experiences for Engagement and Promotion /slideshow/blogs-and-twitter-capturing-realtime-experiences-for-engagement-and-promotion/7715147 blogsandtwitter-110423101819-phpapp02
Blogging platforms as well as micro-blogging platforms such as Twitter are extremely valuable channels for institutions and education abroad advisors to promote to, as well as engage, all of their constituent types. This presentation overviews both platforms and their distribution channels within an institution’s online presence, outlines content ownership and strategy models for each platform, and shares best practices and challenges that peers have experienced.]]>
Blogging platforms as well as micro-blogging platforms such as Twitter are extremely valuable channels for institutions and education abroad advisors to promote to, as well as engage, all of their constituent types. This presentation overviews both platforms and their distribution channels within an institution’s online presence, outlines content ownership and strategy models for each platform, and shares best practices and challenges that peers have experienced.]]> Sat, 23 Apr 2011 10:18:16 GMT /slideshow/blogs-and-twitter-capturing-realtime-experiences-for-engagement-and-promotion/7715147 gbegin@slideshare.net(gbegin) Blogs and Twitter: Capturing Real-time Experiences for Engagement and Promotion gbegin Blogging platforms as well as micro-blogging platforms such as Twitter are extremely valuable channels for institutions and education abroad advisors to promote to, as well as engage, all of their constituent types. This presentation overviews both platforms and their distribution channels within an institution’s online presence, outlines content ownership and strategy models for each platform, and shares best practices and challenges that peers have experienced. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/blogsandtwitter-110423101819-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Blogging platforms as well as micro-blogging platforms such as Twitter are extremely valuable channels for institutions and education abroad advisors to promote to, as well as engage, all of their constituent types. This presentation overviews both platforms and their distribution channels within an institution’s online presence, outlines content ownership and strategy models for each platform, and shares best practices and challenges that peers have experienced.
Blogs and Twitter: Capturing Real-time Experiences for Engagement and Promotion from Gene Begin
]]> 504 1 https://cdn.slidesharecdn.com/ss_thumbnails/blogsandtwitter-110423101819-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Community-Wide vs. Compartmentalizing: Building Relationships Through Facebook /slideshow/communitywide-vs-compartmentalizing/6572502 facebook-buildingrelationships-110114202412-phpapp02
Most of your constituents are on Facebook and each of them is looking to engage with you in different ways at different times of their lives. To meet the varied needs of your constituents, your Facebook presence and communication strategy must take many forms. This session will explore the ways one College continuously reshapes its engagement strategy and will share the successes and challenges it has met in doing so. ]]>
Most of your constituents are on Facebook and each of them is looking to engage with you in different ways at different times of their lives. To meet the varied needs of your constituents, your Facebook presence and communication strategy must take many forms. This session will explore the ways one College continuously reshapes its engagement strategy and will share the successes and challenges it has met in doing so. ]]> Fri, 14 Jan 2011 20:24:07 GMT /slideshow/communitywide-vs-compartmentalizing/6572502 gbegin@slideshare.net(gbegin) Community-Wide vs. Compartmentalizing: Building Relationships Through Facebook gbegin Most of your constituents are on Facebook and each of them is looking to engage with you in different ways at different times of their lives. To meet the varied needs of your constituents, your Facebook presence and communication strategy must take many forms. This session will explore the ways one College continuously reshapes its engagement strategy and will share the successes and challenges it has met in doing so. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/facebook-buildingrelationships-110114202412-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Most of your constituents are on Facebook and each of them is looking to engage with you in different ways at different times of their lives. To meet the varied needs of your constituents, your Facebook presence and communication strategy must take many forms. This session will explore the ways one College continuously reshapes its engagement strategy and will share the successes and challenges it has met in doing so.
Community-Wide vs. Compartmentalizing: Building Relationships Through Facebook from Gene Begin
]]> 346 3 https://cdn.slidesharecdn.com/ss_thumbnails/facebook-buildingrelationships-110114202412-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Social Networks and International Education /slideshow/social-networks-and-international-education/6096131 socialnetworksstudentconnection-studyabroad-101209204837-phpapp02
An hour-long presentation for Boston-Area Study Abroad Advisors designed to give an overview of various socia media platforms, including their use as communication and promotional tools for international education.]]>
An hour-long presentation for Boston-Area Study Abroad Advisors designed to give an overview of various socia media platforms, including their use as communication and promotional tools for international education.]]> Thu, 09 Dec 2010 20:48:34 GMT /slideshow/social-networks-and-international-education/6096131 gbegin@slideshare.net(gbegin) Social Networks and International Education gbegin An hour-long presentation for Boston-Area Study Abroad Advisors designed to give an overview of various socia media platforms, including their use as communication and promotional tools for international education. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/socialnetworksstudentconnection-studyabroad-101209204837-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> An hour-long presentation for Boston-Area Study Abroad Advisors designed to give an overview of various socia media platforms, including their use as communication and promotional tools for international education.
Social Networks and International Education from Gene Begin
]]> 550 2 https://cdn.slidesharecdn.com/ss_thumbnails/socialnetworksstudentconnection-studyabroad-101209204837-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Why And Why Nots of Social Media /slideshow/case-why-and-why-nots/2992498 casewhyandwhynots-100125213247-phpapp02
January 2010 CASE Presentation within Communications and Marketing track with Tamsen McMahon, Director of Digital and Strategic Initiatives at Sametz Blackstone Associates.]]>
January 2010 CASE Presentation within Communications and Marketing track with Tamsen McMahon, Director of Digital and Strategic Initiatives at Sametz Blackstone Associates.]]> Mon, 25 Jan 2010 21:32:43 GMT /slideshow/case-why-and-why-nots/2992498 gbegin@slideshare.net(gbegin) Why And Why Nots of Social Media gbegin January 2010 CASE Presentation within Communications and Marketing track with Tamsen McMahon, Director of Digital and Strategic Initiatives at Sametz Blackstone Associates. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/casewhyandwhynots-100125213247-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> January 2010 CASE Presentation within Communications and Marketing track with Tamsen McMahon, Director of Digital and Strategic Initiatives at Sametz Blackstone Associates.
Why And Why Nots of Social Media from Gene Begin
]]> 583 3 https://cdn.slidesharecdn.com/ss_thumbnails/casewhyandwhynots-100125213247-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-gbegin-48x48.jpg?cb=1715023904 www.linkedin.com/in/genebegin/ https://cdn.slidesharecdn.com/ss_thumbnails/neacac-more-than-a-logo-170601135546-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/more-than-a-logo-how-market-research-and-brand-cultivation-impact-admission/76561704 More Than A Logo: How ... https://cdn.slidesharecdn.com/ss_thumbnails/measuring-success-along-the-journey-150619142605-lva1-app6892-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/analytics-and-reporting-measuring-success-along-the-journey/49602948 Analytics and Reportin... https://cdn.slidesharecdn.com/ss_thumbnails/casemultimedia-content-150617230553-lva1-app6892-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/multimedia-and-content-strategy/49529913 Multimedia and Content...