際際滷shows by User: gentemann / http://www.slideshare.net/images/logo.gif 際際滷shows by User: gentemann / 際際滷Share feed for 際際滷shows by User: gentemann https://cdn.slidesharecdn.com/profile-photo-gentemann-48x48.jpg?cb=1591718081 Making the Business Case For Mobile Marketing No matter who the client is, we know that we must take a business-based approach to communications. We start and execute every assignment with the assumption that there is a tangible business goal to achieve and that our communications strategies must align with the business objectives of our clients. We couldnt imagine starting any other way. The pressure to produce return on investment on marketing dollars is here to stay and this no longer means just building awareness. It means driving sales. http://gentemann.xanga.com