�ݺ�ߣshows by User: gilrogers1

�ݺ�ߣshows by User: gilrogers1 / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: gilrogers1 / Thu, 25 Feb 2021 18:58:44 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: gilrogers1 The Virtual Engagement Spectrum /slideshow/the-virtual-engagement-spectrum/243428401 carnegieconferencepresentation-210225185845
My presentation at The Connection Conference hosted by Carnegie Dartlet.]]>
My presentation at The Connection Conference hosted by Carnegie Dartlet.]]> Thu, 25 Feb 2021 18:58:44 GMT /slideshow/the-virtual-engagement-spectrum/243428401 gilrogers1@slideshare.net(gilrogers1) The Virtual Engagement Spectrum gilrogers1 My presentation at The Connection Conference hosted by Carnegie Dartlet. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/carnegieconferencepresentation-210225185845-thumbnail.jpg?width=120&height=120&fit=bounds" /> My presentation at The Connection Conference hosted by Carnegie Dartlet.

The Virtual Engagement Spectrum from Gil Rogers

]]> 362 0 https://cdn.slidesharecdn.com/ss_thumbnails/carnegieconferencepresentation-210225185845-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

0 2017 NACAC Conference: The Maturation of Mobile and Social - Key Findings from the 2017 Social Admissions Report /slideshow/2017-nacac-conference-the-maturation-of-mobile-and-social-key-findings-from-the-2017-social-admissions-report/80219041 2017nacac-socialadmissionsreport-170927142823
Social media is no longer new. Neither is mobile. And yet, it still seems extremely difficult to stay current and up-to-date with what prospective students want and need. With constant changes in student preferences and behavior, how are enrollment marketers to keep up? Delve into data from the 2017 Social Admissions Report to learn about recent trends and shifts in the use of digital tools. Learn how students use college help sites, social media platforms, and mobile technology during their college search and selection process.]]>
Social media is no longer new. Neither is mobile. And yet, it still seems extremely difficult to stay current and up-to-date with what prospective students want and need. With constant changes in student preferences and behavior, how are enrollment marketers to keep up? Delve into data from the 2017 Social Admissions Report to learn about recent trends and shifts in the use of digital tools. Learn how students use college help sites, social media platforms, and mobile technology during their college search and selection process.]]> Wed, 27 Sep 2017 14:28:23 GMT /slideshow/2017-nacac-conference-the-maturation-of-mobile-and-social-key-findings-from-the-2017-social-admissions-report/80219041 gilrogers1@slideshare.net(gilrogers1) 2017 NACAC Conference: The Maturation of Mobile and Social - Key Findings from the 2017 Social Admissions Report gilrogers1 Social media is no longer new. Neither is mobile. And yet, it still seems extremely difficult to stay current and up-to-date with what prospective students want and need. With constant changes in student preferences and behavior, how are enrollment marketers to keep up? Delve into data from the 2017 Social Admissions Report to learn about recent trends and shifts in the use of digital tools. Learn how students use college help sites, social media platforms, and mobile technology during their college search and selection process. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2017nacac-socialadmissionsreport-170927142823-thumbnail.jpg?width=120&height=120&fit=bounds" /> Social media is no longer new. Neither is mobile. And yet, it still seems extremely difficult to stay current and up-to-date with what prospective students want and need. With constant changes in student preferences and behavior, how are enrollment marketers to keep up? Delve into data from the 2017 Social Admissions Report to learn about recent trends and shifts in the use of digital tools. Learn how students use college help sites, social media platforms, and mobile technology during their college search and selection process.

2017 NACAC Conference: The Maturation of Mobile and Social - Key Findings from the 2017 Social Admissions Report from Gil Rogers

]]> 248 4 https://cdn.slidesharecdn.com/ss_thumbnails/2017nacac-socialadmissionsreport-170927142823-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

0 Bridging Your 2017 Enrollment Gaps /slideshow/bridging-your-2017-enrollment-gaps/76273896 2017bridgingenrollmentgaps-170523203626
OK. We are past the May 1 "finish line" and now have a good (or somewhat good) handle on what our class looks like for the fall ... Except there are a few issues: Summer Melt will still happen We need to fill upper-level courses with transfer students because of retention issues The President decided she actually wants 20 more students than we had originally planned Do any of these sound familiar? It's most likely that if you are not "in the top 1% of institutions" you are dealing with one if not all of these challenges (or others!) as you try to shift gears to 2018 but are still on the hook for 2017. How do enrollment managers find that balance between long-term strategy and just bringing in their class? This webinar will provide some insights and suggestions for bridging short-term enrollment gaps while not sacrificing long-term strategic planning.]]>
OK. We are past the May 1 "finish line" and now have a good (or somewhat good) handle on what our class looks like for the fall ... Except there are a few issues: Summer Melt will still happen We need to fill upper-level courses with transfer students because of retention issues The President decided she actually wants 20 more students than we had originally planned Do any of these sound familiar? It's most likely that if you are not "in the top 1% of institutions" you are dealing with one if not all of these challenges (or others!) as you try to shift gears to 2018 but are still on the hook for 2017. How do enrollment managers find that balance between long-term strategy and just bringing in their class? This webinar will provide some insights and suggestions for bridging short-term enrollment gaps while not sacrificing long-term strategic planning.]]> Tue, 23 May 2017 20:36:26 GMT /slideshow/bridging-your-2017-enrollment-gaps/76273896 gilrogers1@slideshare.net(gilrogers1) Bridging Your 2017 Enrollment Gaps gilrogers1 OK. We are past the May 1 "finish line" and now have a good (or somewhat good) handle on what our class looks like for the fall ... Except there are a few issues: Summer Melt will still happen We need to fill upper-level courses with transfer students because of retention issues The President decided she actually wants 20 more students than we had originally planned Do any of these sound familiar? It's most likely that if you are not "in the top 1% of institutions" you are dealing with one if not all of these challenges (or others!) as you try to shift gears to 2018 but are still on the hook for 2017. How do enrollment managers find that balance between long-term strategy and just bringing in their class? This webinar will provide some insights and suggestions for bridging short-term enrollment gaps while not sacrificing long-term strategic planning. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2017bridgingenrollmentgaps-170523203626-thumbnail.jpg?width=120&height=120&fit=bounds" /> OK. We are past the May 1 "finish line" and now have a good (or somewhat good) handle on what our class looks like for the fall ... Except there are a few issues: Summer Melt will still happen We need to fill upper-level courses with transfer students because of retention issues The President decided she actually wants 20 more students than we had originally planned Do any of these sound familiar? It's most likely that if you are not "in the top 1% of institutions" you are dealing with one if not all of these challenges (or others!) as you try to shift gears to 2018 but are still on the hook for 2017. How do enrollment managers find that balance between long-term strategy and just bringing in their class? This webinar will provide some insights and suggestions for bridging short-term enrollment gaps while not sacrificing long-term strategic planning.

Bridging Your 2017 Enrollment Gaps from Gil Rogers

]]> 23380 8 https://cdn.slidesharecdn.com/ss_thumbnails/2017bridgingenrollmentgaps-170523203626-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

0 Hacking the College Search: Key Influencers at Key Phases of the College Search /slideshow/hacking-the-college-search-key-influencers-at-key-phases-of-the-college-search/75901137 hackingadmissionsv6-webinarfinal-170511201026
Recent research has indicated that the college search paradigm has changed. The proliferation of mobile apps, social media, and the web have placed pressure on enrollment managers to buckle down on what works while continuing to evolve how (and when) they reach prospective students. Hacking the College Search, a collaborative study between Chegg and NRCCUA, takes a look at the key influencers on college-bound high school students at each major phase of the process; from discover to decision.]]>
Recent research has indicated that the college search paradigm has changed. The proliferation of mobile apps, social media, and the web have placed pressure on enrollment managers to buckle down on what works while continuing to evolve how (and when) they reach prospective students. Hacking the College Search, a collaborative study between Chegg and NRCCUA, takes a look at the key influencers on college-bound high school students at each major phase of the process; from discover to decision.]]> Thu, 11 May 2017 20:10:26 GMT /slideshow/hacking-the-college-search-key-influencers-at-key-phases-of-the-college-search/75901137 gilrogers1@slideshare.net(gilrogers1) Hacking the College Search: Key Influencers at Key Phases of the College Search gilrogers1 Recent research has indicated that the college search paradigm has changed. The proliferation of mobile apps, social media, and the web have placed pressure on enrollment managers to buckle down on what works while continuing to evolve how (and when) they reach prospective students. Hacking the College Search, a collaborative study between Chegg and NRCCUA, takes a look at the key influencers on college-bound high school students at each major phase of the process; from discover to decision. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/hackingadmissionsv6-webinarfinal-170511201026-thumbnail.jpg?width=120&height=120&fit=bounds" /> Recent research has indicated that the college search paradigm has changed. The proliferation of mobile apps, social media, and the web have placed pressure on enrollment managers to buckle down on what works while continuing to evolve how (and when) they reach prospective students. Hacking the College Search, a collaborative study between Chegg and NRCCUA, takes a look at the key influencers on college-bound high school students at each major phase of the process; from discover to decision.

Hacking the College Search: Key Influencers at Key Phases of the College Search from Gil Rogers

]]> 5225 9 https://cdn.slidesharecdn.com/ss_thumbnails/hackingadmissionsv6-webinarfinal-170511201026-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

0 Building Your Transfer Outreach Action Plan /slideshow/building-your-transfer-outreach-action-plan-75146083/75146083 2017transferoutreachwebinar-final-170418201156
Recent data from University Business indicates that over half of higher ed administrators anticipate an increase in transfer student enrollment in the coming years. With the continued growth of opportunity comes the increased importance in differentiating your institution. More and more transfer student recruitment is becoming a critical part to how institutions achieve their enrollment goals. However, traditional practices for finding and engaging transfer students don’t always work. Leveraging online tools, colleges and universities can save time, save money, and recruit smarter by focusing on three main strategies: -- Find students actively researching you or are a best fit match based on their profile -- Leverage retargeting to focus ad impressions on students actively researching you at the height of their interest -- Utilize mobile and social outreach to build your brand on the specific community college campuses and students you are trying to reach This presentation uncovers recent research that uncovers how and where prospective transfer students research and prefer to be in contact with the 4-year colleges they are considering.]]>
Recent data from University Business indicates that over half of higher ed administrators anticipate an increase in transfer student enrollment in the coming years. With the continued growth of opportunity comes the increased importance in differentiating your institution. More and more transfer student recruitment is becoming a critical part to how institutions achieve their enrollment goals. However, traditional practices for finding and engaging transfer students don’t always work. Leveraging online tools, colleges and universities can save time, save money, and recruit smarter by focusing on three main strategies: -- Find students actively researching you or are a best fit match based on their profile -- Leverage retargeting to focus ad impressions on students actively researching you at the height of their interest -- Utilize mobile and social outreach to build your brand on the specific community college campuses and students you are trying to reach This presentation uncovers recent research that uncovers how and where prospective transfer students research and prefer to be in contact with the 4-year colleges they are considering.]]> Tue, 18 Apr 2017 20:11:56 GMT /slideshow/building-your-transfer-outreach-action-plan-75146083/75146083 gilrogers1@slideshare.net(gilrogers1) Building Your Transfer Outreach Action Plan gilrogers1 Recent data from University Business indicates that over half of higher ed administrators anticipate an increase in transfer student enrollment in the coming years. With the continued growth of opportunity comes the increased importance in differentiating your institution. More and more transfer student recruitment is becoming a critical part to how institutions achieve their enrollment goals. However, traditional practices for finding and engaging transfer students don’t always work. Leveraging online tools, colleges and universities can save time, save money, and recruit smarter by focusing on three main strategies: -- Find students actively researching you or are a best fit match based on their profile -- Leverage retargeting to focus ad impressions on students actively researching you at the height of their interest -- Utilize mobile and social outreach to build your brand on the specific community college campuses and students you are trying to reach This presentation uncovers recent research that uncovers how and where prospective transfer students research and prefer to be in contact with the 4-year colleges they are considering. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2017transferoutreachwebinar-final-170418201156-thumbnail.jpg?width=120&height=120&fit=bounds" /> Recent data from University Business indicates that over half of higher ed administrators anticipate an increase in transfer student enrollment in the coming years. With the continued growth of opportunity comes the increased importance in differentiating your institution. More and more transfer student recruitment is becoming a critical part to how institutions achieve their enrollment goals. However, traditional practices for finding and engaging transfer students don’t always work. Leveraging online tools, colleges and universities can save time, save money, and recruit smarter by focusing on three main strategies: -- Find students actively researching you or are a best fit match based on their profile -- Leverage retargeting to focus ad impressions on students actively researching you at the height of their interest -- Utilize mobile and social outreach to build your brand on the specific community college campuses and students you are trying to reach This presentation uncovers recent research that uncovers how and where prospective transfer students research and prefer to be in contact with the 4-year colleges they are considering.

Building Your Transfer Outreach Action Plan from Gil Rogers

]]> 10977 8 https://cdn.slidesharecdn.com/ss_thumbnails/2017transferoutreachwebinar-final-170418201156-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

0 Mobile Advertising 101: Beyond Geofencing /slideshow/mobile-advertising-101-beyond-geofencing/72673310 mobile101-170228223513
Location-Based Mobile Advertising is an exciting technology that may be used to reach targeted students where they are. Whether you are trying to reach potential transfer students on a community college campus, potential grad students downtown, or potential undergrads at their high school, "geofencing" can be a great way to focus in on those locations and drive targeted advertising volume. However, not all geofencing is the same. It can be very easy to drive a high volume of impressions with low engagement, leading to questionable ROI. This webinar will focus on the "Do's and Don'ts" of digital marketing; specifically with regard to mobile advertising strategies and how to avoid some of the pitfalls while putting yourself in the best position for success.]]>
Location-Based Mobile Advertising is an exciting technology that may be used to reach targeted students where they are. Whether you are trying to reach potential transfer students on a community college campus, potential grad students downtown, or potential undergrads at their high school, "geofencing" can be a great way to focus in on those locations and drive targeted advertising volume. However, not all geofencing is the same. It can be very easy to drive a high volume of impressions with low engagement, leading to questionable ROI. This webinar will focus on the "Do's and Don'ts" of digital marketing; specifically with regard to mobile advertising strategies and how to avoid some of the pitfalls while putting yourself in the best position for success.]]> Tue, 28 Feb 2017 22:35:13 GMT /slideshow/mobile-advertising-101-beyond-geofencing/72673310 gilrogers1@slideshare.net(gilrogers1) Mobile Advertising 101: Beyond Geofencing gilrogers1 Location-Based Mobile Advertising is an exciting technology that may be used to reach targeted students where they are. Whether you are trying to reach potential transfer students on a community college campus, potential grad students downtown, or potential undergrads at their high school, "geofencing" can be a great way to focus in on those locations and drive targeted advertising volume. However, not all geofencing is the same. It can be very easy to drive a high volume of impressions with low engagement, leading to questionable ROI. This webinar will focus on the "Do's and Don'ts" of digital marketing; specifically with regard to mobile advertising strategies and how to avoid some of the pitfalls while putting yourself in the best position for success. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mobile101-170228223513-thumbnail.jpg?width=120&height=120&fit=bounds" /> Location-Based Mobile Advertising is an exciting technology that may be used to reach targeted students where they are. Whether you are trying to reach potential transfer students on a community college campus, potential grad students downtown, or potential undergrads at their high school, "geofencing" can be a great way to focus in on those locations and drive targeted advertising volume. However, not all geofencing is the same. It can be very easy to drive a high volume of impressions with low engagement, leading to questionable ROI. This webinar will focus on the "Do's and Don'ts" of digital marketing; specifically with regard to mobile advertising strategies and how to avoid some of the pitfalls while putting yourself in the best position for success.

Mobile Advertising 101: Beyond Geofencing from Gil Rogers

]]> 34681 5 https://cdn.slidesharecdn.com/ss_thumbnails/mobile101-170228223513-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

0 The Maturation of Mobile and Social: The 2017 Social Admissions Report /slideshow/the-maturation-of-mobile-and-social-the-2017-social-admissions-report/72245398 2017socialadmissionsreport-webinarfinal-170216203047
Social media is no longer new. Neither is mobile. And yet, it still seems extremely difficult to stay current and up-to-date with what prospective students want and need. With constant changes in student preferences and behavior, how are enrollment marketers to keep up? This year's edition of the Social Admissions Report will focus on recent trends and shifts in student use of digital tools like college help sites, social media sites like Instagram and Snapchat, and mobile technology to find and access college information during their search and selection process.]]>
Social media is no longer new. Neither is mobile. And yet, it still seems extremely difficult to stay current and up-to-date with what prospective students want and need. With constant changes in student preferences and behavior, how are enrollment marketers to keep up? This year's edition of the Social Admissions Report will focus on recent trends and shifts in student use of digital tools like college help sites, social media sites like Instagram and Snapchat, and mobile technology to find and access college information during their search and selection process.]]> Thu, 16 Feb 2017 20:30:46 GMT /slideshow/the-maturation-of-mobile-and-social-the-2017-social-admissions-report/72245398 gilrogers1@slideshare.net(gilrogers1) The Maturation of Mobile and Social: The 2017 Social Admissions Report gilrogers1 Social media is no longer new. Neither is mobile. And yet, it still seems extremely difficult to stay current and up-to-date with what prospective students want and need. With constant changes in student preferences and behavior, how are enrollment marketers to keep up? This year's edition of the Social Admissions Report will focus on recent trends and shifts in student use of digital tools like college help sites, social media sites like Instagram and Snapchat, and mobile technology to find and access college information during their search and selection process. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2017socialadmissionsreport-webinarfinal-170216203047-thumbnail.jpg?width=120&height=120&fit=bounds" /> Social media is no longer new. Neither is mobile. And yet, it still seems extremely difficult to stay current and up-to-date with what prospective students want and need. With constant changes in student preferences and behavior, how are enrollment marketers to keep up? This year's edition of the Social Admissions Report will focus on recent trends and shifts in student use of digital tools like college help sites, social media sites like Instagram and Snapchat, and mobile technology to find and access college information during their search and selection process.

The Maturation of Mobile and Social: The 2017 Social Admissions Report from Gil Rogers

]]> 6198 6 https://cdn.slidesharecdn.com/ss_thumbnails/2017socialadmissionsreport-webinarfinal-170216203047-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

0 The Do's and Don'ts for Digital Marketing for Higher Education /slideshow/the-dos-and-donts-for-digital-marketing-for-higher-education/70111111 dosanddonts-161213201833
CPC, CPM, IP ... the list of acronyms goes on and on. There are a lot of great tools for engaging various consumer audiences online. However, not all digital marketing tools work for student recruitment. In fact, pursuing some channels can quickly balloon your marketing budget with very little measurable ROI and impact. This webinar will provide an overview of the best solutions for digital marketing ... specifically for higher education professionals seeking to connect with and engage prospective students for their institution.]]>
CPC, CPM, IP ... the list of acronyms goes on and on. There are a lot of great tools for engaging various consumer audiences online. However, not all digital marketing tools work for student recruitment. In fact, pursuing some channels can quickly balloon your marketing budget with very little measurable ROI and impact. This webinar will provide an overview of the best solutions for digital marketing ... specifically for higher education professionals seeking to connect with and engage prospective students for their institution.]]> Tue, 13 Dec 2016 20:18:33 GMT /slideshow/the-dos-and-donts-for-digital-marketing-for-higher-education/70111111 gilrogers1@slideshare.net(gilrogers1) The Do's and Don'ts for Digital Marketing for Higher Education gilrogers1 CPC, CPM, IP ... the list of acronyms goes on and on. There are a lot of great tools for engaging various consumer audiences online. However, not all digital marketing tools work for student recruitment. In fact, pursuing some channels can quickly balloon your marketing budget with very little measurable ROI and impact. This webinar will provide an overview of the best solutions for digital marketing ... specifically for higher education professionals seeking to connect with and engage prospective students for their institution. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/dosanddonts-161213201833-thumbnail.jpg?width=120&height=120&fit=bounds" /> CPC, CPM, IP ... the list of acronyms goes on and on. There are a lot of great tools for engaging various consumer audiences online. However, not all digital marketing tools work for student recruitment. In fact, pursuing some channels can quickly balloon your marketing budget with very little measurable ROI and impact. This webinar will provide an overview of the best solutions for digital marketing ... specifically for higher education professionals seeking to connect with and engage prospective students for their institution.

The Do's and Don'ts for Digital Marketing for Higher Education from Gil Rogers

]]> 1843 9 https://cdn.slidesharecdn.com/ss_thumbnails/dosanddonts-161213201833-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

0 2016 Social Media Strategies Higher Ed Summit Keynote /slideshow/2016-social-media-strategies-higher-ed-summit-keynote/68924647 smss2016keynote-161114210618
It seems that every other week we hear about the new “latest and greatest” social networking site on the rise while another network is deemed “dead” in the mainstream media. Unfortunately, when it comes to student recruitment and marketing the narrative of the overall trends don’t always align with what works … particularly in a world of hyper sensitivity to over marketing and privacy. This presentation will provide relevant data focused on how students actually use social media and digital platforms to find, evaluate, and engage with colleges and universities they are considering; while clearly defining the differences between a student’s “daily use” habits and their college search. By the end of this session, attendees will: -- Have a clear understanding of the role social media plays in the college search -- Understand the value students place in anonymous review sites when selecting a college -- See a clear way to integrate digital, social, and mobile tools into a realistic recruitment plan]]>
It seems that every other week we hear about the new “latest and greatest” social networking site on the rise while another network is deemed “dead” in the mainstream media. Unfortunately, when it comes to student recruitment and marketing the narrative of the overall trends don’t always align with what works … particularly in a world of hyper sensitivity to over marketing and privacy. This presentation will provide relevant data focused on how students actually use social media and digital platforms to find, evaluate, and engage with colleges and universities they are considering; while clearly defining the differences between a student’s “daily use” habits and their college search. By the end of this session, attendees will: -- Have a clear understanding of the role social media plays in the college search -- Understand the value students place in anonymous review sites when selecting a college -- See a clear way to integrate digital, social, and mobile tools into a realistic recruitment plan]]> Mon, 14 Nov 2016 21:06:18 GMT /slideshow/2016-social-media-strategies-higher-ed-summit-keynote/68924647 gilrogers1@slideshare.net(gilrogers1) 2016 Social Media Strategies Higher Ed Summit Keynote gilrogers1 It seems that every other week we hear about the new “latest and greatest” social networking site on the rise while another network is deemed “dead” in the mainstream media. Unfortunately, when it comes to student recruitment and marketing the narrative of the overall trends don’t always align with what works … particularly in a world of hyper sensitivity to over marketing and privacy. This presentation will provide relevant data focused on how students actually use social media and digital platforms to find, evaluate, and engage with colleges and universities they are considering; while clearly defining the differences between a student’s “daily use” habits and their college search. By the end of this session, attendees will: -- Have a clear understanding of the role social media plays in the college search -- Understand the value students place in anonymous review sites when selecting a college -- See a clear way to integrate digital, social, and mobile tools into a realistic recruitment plan <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/smss2016keynote-161114210618-thumbnail.jpg?width=120&height=120&fit=bounds" /> It seems that every other week we hear about the new “latest and greatest” social networking site on the rise while another network is deemed “dead” in the mainstream media. Unfortunately, when it comes to student recruitment and marketing the narrative of the overall trends don’t always align with what works … particularly in a world of hyper sensitivity to over marketing and privacy. This presentation will provide relevant data focused on how students actually use social media and digital platforms to find, evaluate, and engage with colleges and universities they are considering; while clearly defining the differences between a student’s “daily use” habits and their college search. By the end of this session, attendees will: -- Have a clear understanding of the role social media plays in the college search -- Understand the value students place in anonymous review sites when selecting a college -- See a clear way to integrate digital, social, and mobile tools into a realistic recruitment plan

2016 Social Media Strategies Higher Ed Summit Keynote from Gil Rogers

]]> 414 2 https://cdn.slidesharecdn.com/ss_thumbnails/smss2016keynote-161114210618-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

0 Your 2017 Student Marketing Roadmap /slideshow/your-2017-student-marketing-roadmap-67746531/67746531 2017studentmarketingroadmap-october2016encore-161027195011
Names + Digital = Reach + Engagement As you begin to wrap up your fall travel season, it's important to buckle down on what works while shift resources away from lower performing investments. We understand that most institutions are under pressure to do more with less, while at the same time students are under pressure to not only find their best fit match but also succeed and pay for it. That is why we've revamped a number of our tools to assist institutions with finding, engaging, and converting prospects throughout the recruitment process. This presentation will focus on high impact strategies including: -- Name buy options that support any strategy and budget -- Digital and mobile marketing strategies to boost conversion and yield -- Branding strategies to help tell your success stories and put your best foot forward across the web ]]>
Names + Digital = Reach + Engagement As you begin to wrap up your fall travel season, it's important to buckle down on what works while shift resources away from lower performing investments. We understand that most institutions are under pressure to do more with less, while at the same time students are under pressure to not only find their best fit match but also succeed and pay for it. That is why we've revamped a number of our tools to assist institutions with finding, engaging, and converting prospects throughout the recruitment process. This presentation will focus on high impact strategies including: -- Name buy options that support any strategy and budget -- Digital and mobile marketing strategies to boost conversion and yield -- Branding strategies to help tell your success stories and put your best foot forward across the web ]]> Thu, 27 Oct 2016 19:50:11 GMT /slideshow/your-2017-student-marketing-roadmap-67746531/67746531 gilrogers1@slideshare.net(gilrogers1) Your 2017 Student Marketing Roadmap gilrogers1 Names + Digital = Reach + Engagement As you begin to wrap up your fall travel season, it's important to buckle down on what works while shift resources away from lower performing investments. We understand that most institutions are under pressure to do more with less, while at the same time students are under pressure to not only find their best fit match but also succeed and pay for it. That is why we've revamped a number of our tools to assist institutions with finding, engaging, and converting prospects throughout the recruitment process. This presentation will focus on high impact strategies including: -- Name buy options that support any strategy and budget -- Digital and mobile marketing strategies to boost conversion and yield -- Branding strategies to help tell your success stories and put your best foot forward across the web <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2017studentmarketingroadmap-october2016encore-161027195011-thumbnail.jpg?width=120&height=120&fit=bounds" /> Names + Digital = Reach + Engagement As you begin to wrap up your fall travel season, it's important to buckle down on what works while shift resources away from lower performing investments. We understand that most institutions are under pressure to do more with less, while at the same time students are under pressure to not only find their best fit match but also succeed and pay for it. That is why we've revamped a number of our tools to assist institutions with finding, engaging, and converting prospects throughout the recruitment process. This presentation will focus on high impact strategies including: -- Name buy options that support any strategy and budget -- Digital and mobile marketing strategies to boost conversion and yield -- Branding strategies to help tell your success stories and put your best foot forward across the web

Your 2017 Student Marketing Roadmap from Gil Rogers

]]> 1600 2 https://cdn.slidesharecdn.com/ss_thumbnails/2017studentmarketingroadmap-october2016encore-161027195011-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

0 Your 2017 Student Marketing Roadmap /slideshow/your-2017-student-marketing-roadmap-66735177/66735177 2017studentmarketingroadmap-october2016-161004192908
Traditionally, enrollment managers have been left with a choice. Invest in what works, or take a dive in to something new. What if it wasn't an "or". What if it were an "and". This presentation shows the new way Chegg can support better conversions at each phase of the recruitment funnel while not adding to the overall budget commitment.]]>
Traditionally, enrollment managers have been left with a choice. Invest in what works, or take a dive in to something new. What if it wasn't an "or". What if it were an "and". This presentation shows the new way Chegg can support better conversions at each phase of the recruitment funnel while not adding to the overall budget commitment.]]> Tue, 04 Oct 2016 19:29:08 GMT /slideshow/your-2017-student-marketing-roadmap-66735177/66735177 gilrogers1@slideshare.net(gilrogers1) Your 2017 Student Marketing Roadmap gilrogers1 Traditionally, enrollment managers have been left with a choice. Invest in what works, or take a dive in to something new. What if it wasn't an "or". What if it were an "and". This presentation shows the new way Chegg can support better conversions at each phase of the recruitment funnel while not adding to the overall budget commitment. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2017studentmarketingroadmap-october2016-161004192908-thumbnail.jpg?width=120&height=120&fit=bounds" /> Traditionally, enrollment managers have been left with a choice. Invest in what works, or take a dive in to something new. What if it wasn't an "or". What if it were an "and". This presentation shows the new way Chegg can support better conversions at each phase of the recruitment funnel while not adding to the overall budget commitment.

Your 2017 Student Marketing Roadmap from Gil Rogers

]]> 5505 5 https://cdn.slidesharecdn.com/ss_thumbnails/2017studentmarketingroadmap-october2016-161004192908-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

0 Optimizing Mobile for Your Future Students: Findings from the 2016 Social Admissions Report /slideshow/optimizing-mobile-for-your-future-students-findings-from-the-2016-social-admissions-report/66378344 nc16ppt-socialadmissionsreport4-160924192625
These are the slides from my presentation with Brian Niles from TargetX about the recent release of the 2016 Social Admissions Report. The full whitepaper is available at http://edu.chegg.com/downloads ]]>
These are the slides from my presentation with Brian Niles from TargetX about the recent release of the 2016 Social Admissions Report. The full whitepaper is available at http://edu.chegg.com/downloads ]]> Sat, 24 Sep 2016 19:26:25 GMT /slideshow/optimizing-mobile-for-your-future-students-findings-from-the-2016-social-admissions-report/66378344 gilrogers1@slideshare.net(gilrogers1) Optimizing Mobile for Your Future Students: Findings from the 2016 Social Admissions Report gilrogers1 These are the slides from my presentation with Brian Niles from TargetX about the recent release of the 2016 Social Admissions Report. The full whitepaper is available at http://edu.chegg.com/downloads <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/nc16ppt-socialadmissionsreport4-160924192625-thumbnail.jpg?width=120&height=120&fit=bounds" /> These are the slides from my presentation with Brian Niles from TargetX about the recent release of the 2016 Social Admissions Report. The full whitepaper is available at http://edu.chegg.com/downloads

Optimizing Mobile for Your Future Students: Findings from the 2016 Social Admissions Report from Gil Rogers

]]> 152 4 https://cdn.slidesharecdn.com/ss_thumbnails/nc16ppt-socialadmissionsreport4-160924192625-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

0 Recruiting and Serving the Self Service Generation /slideshow/recruiting-and-serving-the-self-service-generation/66378253 nc16pptrecruitingandservingtheselfvs5-160924192114
The slides from my presentation at the 2016 NACAC Conference with Mildred Johnson from Virginia Tech. It focuses on the mindset of the class of 2020 and how they are different from any class that came before them with respect to on-demand access to information.]]>
The slides from my presentation at the 2016 NACAC Conference with Mildred Johnson from Virginia Tech. It focuses on the mindset of the class of 2020 and how they are different from any class that came before them with respect to on-demand access to information.]]> Sat, 24 Sep 2016 19:21:14 GMT /slideshow/recruiting-and-serving-the-self-service-generation/66378253 gilrogers1@slideshare.net(gilrogers1) Recruiting and Serving the Self Service Generation gilrogers1 The slides from my presentation at the 2016 NACAC Conference with Mildred Johnson from Virginia Tech. It focuses on the mindset of the class of 2020 and how they are different from any class that came before them with respect to on-demand access to information. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/nc16pptrecruitingandservingtheselfvs5-160924192114-thumbnail.jpg?width=120&height=120&fit=bounds" /> The slides from my presentation at the 2016 NACAC Conference with Mildred Johnson from Virginia Tech. It focuses on the mindset of the class of 2020 and how they are different from any class that came before them with respect to on-demand access to information.

Recruiting and Serving the Self Service Generation from Gil Rogers

]]> 230 4 https://cdn.slidesharecdn.com/ss_thumbnails/nc16pptrecruitingandservingtheselfvs5-160924192114-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

0 Digital Dominance: The 2016 Social Admissions Report - China Edition /slideshow/digital-dominance-the-2016-social-admissions-report-china-edition/62441882 cheggwebinar-digitalmarketinginchina-lycoming-160526194647
Digital and mobile marketing is extremely prevalent in the US when it comes to college recruitment. However, the same strategies and tactics that work in the United States don’t necessarily work abroad; particularly in China where different media and search engines dominate the student landscape. This presentation will use research conducted by Zinch China (a division of Chegg Enrollment Services based in Beijing) as well as data from Baidu (China’s #1 online search engine) to shed light on best practices and opportunities for brand building, student engagement and recruitment via digital tools, mobile devices, and social media. This webinar will provide keen insight towards the digital recruitment technology used in China.]]>
Digital and mobile marketing is extremely prevalent in the US when it comes to college recruitment. However, the same strategies and tactics that work in the United States don’t necessarily work abroad; particularly in China where different media and search engines dominate the student landscape. This presentation will use research conducted by Zinch China (a division of Chegg Enrollment Services based in Beijing) as well as data from Baidu (China’s #1 online search engine) to shed light on best practices and opportunities for brand building, student engagement and recruitment via digital tools, mobile devices, and social media. This webinar will provide keen insight towards the digital recruitment technology used in China.]]> Thu, 26 May 2016 19:46:47 GMT /slideshow/digital-dominance-the-2016-social-admissions-report-china-edition/62441882 gilrogers1@slideshare.net(gilrogers1) Digital Dominance: The 2016 Social Admissions Report - China Edition gilrogers1 Digital and mobile marketing is extremely prevalent in the US when it comes to college recruitment. However, the same strategies and tactics that work in the United States don’t necessarily work abroad; particularly in China where different media and search engines dominate the student landscape. This presentation will use research conducted by Zinch China (a division of Chegg Enrollment Services based in Beijing) as well as data from Baidu (China’s #1 online search engine) to shed light on best practices and opportunities for brand building, student engagement and recruitment via digital tools, mobile devices, and social media. This webinar will provide keen insight towards the digital recruitment technology used in China. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/cheggwebinar-digitalmarketinginchina-lycoming-160526194647-thumbnail.jpg?width=120&height=120&fit=bounds" /> Digital and mobile marketing is extremely prevalent in the US when it comes to college recruitment. However, the same strategies and tactics that work in the United States don’t necessarily work abroad; particularly in China where different media and search engines dominate the student landscape. This presentation will use research conducted by Zinch China (a division of Chegg Enrollment Services based in Beijing) as well as data from Baidu (China’s #1 online search engine) to shed light on best practices and opportunities for brand building, student engagement and recruitment via digital tools, mobile devices, and social media. This webinar will provide keen insight towards the digital recruitment technology used in China.

Digital Dominance: The 2016 Social Admissions Report - China Edition from Gil Rogers

]]> 864 9 https://cdn.slidesharecdn.com/ss_thumbnails/cheggwebinar-digitalmarketinginchina-lycoming-160526194647-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

0 Bridging Your 2016 Enrollment Gaps /slideshow/bridging-your-2016-enrollment-gaps/62114854 bridgingenrollmentgaps-2016-160517194838
OK. We are past the May 1 "finish line" and now have a good (or somewhat good) handle on what our class looks like for the fall ... Except there are a few issues: Summer Melt will still happen We need to fill upper-level courses with transfer students because of retention issues The President decided she actually wants 20 more students than we had originally planned Do any of these sound familiar? It's most likely that if you are not "in the top 1% of institutions" you are dealingwith one, if not all of these challenges (or others!) as you try to shift gears to 2017 but are still on the hook for 2016. How do enrollment managers find that balance between long-term strategy and just bringing in their class? This webinar will provide some insights and suggestions for bridging short-term enrollment gaps while not sacrificing long-term strategic planning. ]]>
OK. We are past the May 1 "finish line" and now have a good (or somewhat good) handle on what our class looks like for the fall ... Except there are a few issues: Summer Melt will still happen We need to fill upper-level courses with transfer students because of retention issues The President decided she actually wants 20 more students than we had originally planned Do any of these sound familiar? It's most likely that if you are not "in the top 1% of institutions" you are dealingwith one, if not all of these challenges (or others!) as you try to shift gears to 2017 but are still on the hook for 2016. How do enrollment managers find that balance between long-term strategy and just bringing in their class? This webinar will provide some insights and suggestions for bridging short-term enrollment gaps while not sacrificing long-term strategic planning. ]]> Tue, 17 May 2016 19:48:38 GMT /slideshow/bridging-your-2016-enrollment-gaps/62114854 gilrogers1@slideshare.net(gilrogers1) Bridging Your 2016 Enrollment Gaps gilrogers1 OK. We are past the May 1 "finish line" and now have a good (or somewhat good) handle on what our class looks like for the fall ... Except there are a few issues: Summer Melt will still happen We need to fill upper-level courses with transfer students because of retention issues The President decided she actually wants 20 more students than we had originally planned Do any of these sound familiar? It's most likely that if you are not "in the top 1% of institutions" you are dealingwith one, if not all of these challenges (or others!) as you try to shift gears to 2017 but are still on the hook for 2016. How do enrollment managers find that balance between long-term strategy and just bringing in their class? This webinar will provide some insights and suggestions for bridging short-term enrollment gaps while not sacrificing long-term strategic planning. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/bridgingenrollmentgaps-2016-160517194838-thumbnail.jpg?width=120&height=120&fit=bounds" /> OK. We are past the May 1 "finish line" and now have a good (or somewhat good) handle on what our class looks like for the fall ... Except there are a few issues: Summer Melt will still happen We need to fill upper-level courses with transfer students because of retention issues The President decided she actually wants 20 more students than we had originally planned Do any of these sound familiar? It's most likely that if you are not "in the top 1% of institutions" you are dealingwith one, if not all of these challenges (or others!) as you try to shift gears to 2017 but are still on the hook for 2016. How do enrollment managers find that balance between long-term strategy and just bringing in their class? This webinar will provide some insights and suggestions for bridging short-term enrollment gaps while not sacrificing long-term strategic planning.

Bridging Your 2016 Enrollment Gaps from Gil Rogers

]]> 653 6 https://cdn.slidesharecdn.com/ss_thumbnails/bridgingenrollmentgaps-2016-160517194838-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

0 Digital Marketing in China /slideshow/digital-marketing-in-china-61951044/61951044 aacraowebinar-digitalmarketinginchina-final-160512142939
Digital and mobile marketing is extremely prevalent in the US when it comes to college recruitment. However, the same strategies and tactics that work in the United States don’t necessarily work abroad; particularly in China where different media and search engines dominate the student landscape. This presentation will use research conducted by Zinch China (a division of Chegg Enrollment Services based in Beijing) as well as data from Baidu (China’s #1 online search engine) to shed light on best practices and opportunities for brand building, student engagement and recruitment via digital tools, mobile devices, and social media. This webinar will provide keen insight towards the digital recruitment technology used in China.]]>
Digital and mobile marketing is extremely prevalent in the US when it comes to college recruitment. However, the same strategies and tactics that work in the United States don’t necessarily work abroad; particularly in China where different media and search engines dominate the student landscape. This presentation will use research conducted by Zinch China (a division of Chegg Enrollment Services based in Beijing) as well as data from Baidu (China’s #1 online search engine) to shed light on best practices and opportunities for brand building, student engagement and recruitment via digital tools, mobile devices, and social media. This webinar will provide keen insight towards the digital recruitment technology used in China.]]> Thu, 12 May 2016 14:29:39 GMT /slideshow/digital-marketing-in-china-61951044/61951044 gilrogers1@slideshare.net(gilrogers1) Digital Marketing in China gilrogers1 Digital and mobile marketing is extremely prevalent in the US when it comes to college recruitment. However, the same strategies and tactics that work in the United States don’t necessarily work abroad; particularly in China where different media and search engines dominate the student landscape. This presentation will use research conducted by Zinch China (a division of Chegg Enrollment Services based in Beijing) as well as data from Baidu (China’s #1 online search engine) to shed light on best practices and opportunities for brand building, student engagement and recruitment via digital tools, mobile devices, and social media. This webinar will provide keen insight towards the digital recruitment technology used in China. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/aacraowebinar-digitalmarketinginchina-final-160512142939-thumbnail.jpg?width=120&height=120&fit=bounds" /> Digital and mobile marketing is extremely prevalent in the US when it comes to college recruitment. However, the same strategies and tactics that work in the United States don’t necessarily work abroad; particularly in China where different media and search engines dominate the student landscape. This presentation will use research conducted by Zinch China (a division of Chegg Enrollment Services based in Beijing) as well as data from Baidu (China’s #1 online search engine) to shed light on best practices and opportunities for brand building, student engagement and recruitment via digital tools, mobile devices, and social media. This webinar will provide keen insight towards the digital recruitment technology used in China.

Digital Marketing in China from Gil Rogers

]]> 569 8 https://cdn.slidesharecdn.com/ss_thumbnails/aacraowebinar-digitalmarketinginchina-final-160512142939-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

0 Your 2017 Student Marketing Roadmap /slideshow/your-2017-student-marketing-roadmap/61442125 2017studentmarketingroadmap-cheggprogressionslide-160428015842
As you begin to wrap up (or work on!) your 2017 fiscal year planning, it's important to buckle down on what works while shift resources away from lower performing investments. We understand that most institutions are under pressure to do more with less, while at the same time students are under pressure to not only find their best fit match but also succeed and pay for it. That is why we've revamped a number of our tools to assist institutions with finding, engaging, and converting prospects throughout the recruitment process. This presentation will focus on high impact strategies including: Name buy options that support any strategy and budget Digital and mobile marketing strategies to boost conversion and yield Branding strategies to help tell your success stories and put your best foot forward across the web All registrants will receive a customized competitive intelligence report that showcases student demand and perspectives of their institution across the web to help inform digital marketing strategies.]]>
As you begin to wrap up (or work on!) your 2017 fiscal year planning, it's important to buckle down on what works while shift resources away from lower performing investments. We understand that most institutions are under pressure to do more with less, while at the same time students are under pressure to not only find their best fit match but also succeed and pay for it. That is why we've revamped a number of our tools to assist institutions with finding, engaging, and converting prospects throughout the recruitment process. This presentation will focus on high impact strategies including: Name buy options that support any strategy and budget Digital and mobile marketing strategies to boost conversion and yield Branding strategies to help tell your success stories and put your best foot forward across the web All registrants will receive a customized competitive intelligence report that showcases student demand and perspectives of their institution across the web to help inform digital marketing strategies.]]> Thu, 28 Apr 2016 01:58:42 GMT /slideshow/your-2017-student-marketing-roadmap/61442125 gilrogers1@slideshare.net(gilrogers1) Your 2017 Student Marketing Roadmap gilrogers1 As you begin to wrap up (or work on!) your 2017 fiscal year planning, it's important to buckle down on what works while shift resources away from lower performing investments. We understand that most institutions are under pressure to do more with less, while at the same time students are under pressure to not only find their best fit match but also succeed and pay for it. That is why we've revamped a number of our tools to assist institutions with finding, engaging, and converting prospects throughout the recruitment process. This presentation will focus on high impact strategies including: Name buy options that support any strategy and budget Digital and mobile marketing strategies to boost conversion and yield Branding strategies to help tell your success stories and put your best foot forward across the web All registrants will receive a customized competitive intelligence report that showcases student demand and perspectives of their institution across the web to help inform digital marketing strategies. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2017studentmarketingroadmap-cheggprogressionslide-160428015842-thumbnail.jpg?width=120&height=120&fit=bounds" /> As you begin to wrap up (or work on!) your 2017 fiscal year planning, it's important to buckle down on what works while shift resources away from lower performing investments. We understand that most institutions are under pressure to do more with less, while at the same time students are under pressure to not only find their best fit match but also succeed and pay for it. That is why we've revamped a number of our tools to assist institutions with finding, engaging, and converting prospects throughout the recruitment process. This presentation will focus on high impact strategies including: Name buy options that support any strategy and budget Digital and mobile marketing strategies to boost conversion and yield Branding strategies to help tell your success stories and put your best foot forward across the web All registrants will receive a customized competitive intelligence report that showcases student demand and perspectives of their institution across the web to help inform digital marketing strategies.

Your 2017 Student Marketing Roadmap from Gil Rogers

]]> 501 10 https://cdn.slidesharecdn.com/ss_thumbnails/2017studentmarketingroadmap-cheggprogressionslide-160428015842-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

0 Building Your Transfer Outreach Plan /slideshow/building-your-transfer-outreach-plan/60928667 2016transferoutreachactionplan-final-160414192309
Half of potential transfer students will not reach out to admissions until they are ready to apply. With their list of schools they are considering as small as 2-4, it's ever important to ensure you are "top of mind" for potential transfer students. As we enter the spring recruitment season when transfer recruitment becomes a big priority for many schools, it's important to stay informed of top trends and resources for building your brand, capturing student interest, and engaging and converting prospects through enrollment. This presentation will focus on top ways colleges are using new technology to go beyond the table in the student lounge and focus on high impact and measurable methods of finding and connecting with their prospects.]]>
Half of potential transfer students will not reach out to admissions until they are ready to apply. With their list of schools they are considering as small as 2-4, it's ever important to ensure you are "top of mind" for potential transfer students. As we enter the spring recruitment season when transfer recruitment becomes a big priority for many schools, it's important to stay informed of top trends and resources for building your brand, capturing student interest, and engaging and converting prospects through enrollment. This presentation will focus on top ways colleges are using new technology to go beyond the table in the student lounge and focus on high impact and measurable methods of finding and connecting with their prospects.]]> Thu, 14 Apr 2016 19:23:09 GMT /slideshow/building-your-transfer-outreach-plan/60928667 gilrogers1@slideshare.net(gilrogers1) Building Your Transfer Outreach Plan gilrogers1 Half of potential transfer students will not reach out to admissions until they are ready to apply. With their list of schools they are considering as small as 2-4, it's ever important to ensure you are "top of mind" for potential transfer students. As we enter the spring recruitment season when transfer recruitment becomes a big priority for many schools, it's important to stay informed of top trends and resources for building your brand, capturing student interest, and engaging and converting prospects through enrollment. This presentation will focus on top ways colleges are using new technology to go beyond the table in the student lounge and focus on high impact and measurable methods of finding and connecting with their prospects. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2016transferoutreachactionplan-final-160414192309-thumbnail.jpg?width=120&height=120&fit=bounds" /> Half of potential transfer students will not reach out to admissions until they are ready to apply. With their list of schools they are considering as small as 2-4, it's ever important to ensure you are "top of mind" for potential transfer students. As we enter the spring recruitment season when transfer recruitment becomes a big priority for many schools, it's important to stay informed of top trends and resources for building your brand, capturing student interest, and engaging and converting prospects through enrollment. This presentation will focus on top ways colleges are using new technology to go beyond the table in the student lounge and focus on high impact and measurable methods of finding and connecting with their prospects.

Building Your Transfer Outreach Plan from Gil Rogers

]]> 895 4 https://cdn.slidesharecdn.com/ss_thumbnails/2016transferoutreachactionplan-final-160414192309-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

0 Mobilizing Admissions: The 2016 Social Admissions Report /slideshow/mobilizing-admissions-the-2016-social-admissions-report/59503246 2016socialadmissionsreportv4-webinarfinal-160314002524
From text messaging to video chat, Facebook to YikYak, you’re bombarded with countless student recruitment ideas. The one aspect they have in common? Mobile. This session uses findings from the 2016 Social Admissions Report to provide practical recommendations on how to implement and optimize mobile strategies for recruitment.]]>
From text messaging to video chat, Facebook to YikYak, you’re bombarded with countless student recruitment ideas. The one aspect they have in common? Mobile. This session uses findings from the 2016 Social Admissions Report to provide practical recommendations on how to implement and optimize mobile strategies for recruitment.]]> Mon, 14 Mar 2016 00:25:24 GMT /slideshow/mobilizing-admissions-the-2016-social-admissions-report/59503246 gilrogers1@slideshare.net(gilrogers1) Mobilizing Admissions: The 2016 Social Admissions Report gilrogers1 From text messaging to video chat, Facebook to YikYak, you’re bombarded with countless student recruitment ideas. The one aspect they have in common? Mobile. This session uses findings from the 2016 Social Admissions Report to provide practical recommendations on how to implement and optimize mobile strategies for recruitment. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2016socialadmissionsreportv4-webinarfinal-160314002524-thumbnail.jpg?width=120&height=120&fit=bounds" /> From text messaging to video chat, Facebook to YikYak, you’re bombarded with countless student recruitment ideas. The one aspect they have in common? Mobile. This session uses findings from the 2016 Social Admissions Report to provide practical recommendations on how to implement and optimize mobile strategies for recruitment.

Mobilizing Admissions: The 2016 Social Admissions Report from Gil Rogers

]]> 8150 9 https://cdn.slidesharecdn.com/ss_thumbnails/2016socialadmissionsreportv4-webinarfinal-160314002524-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

0 Learn More: Leveraging Rankings to Boost Yield /slideshow/learn-more-leveraging-rankings-to-boost-yield-56496517/56496517 collegefactualintroduction-151228183714
With colleges under increasing scrutiny from parents, students and government, how are you going to show the value of your institution? Differentiate yourself based on your strengths, with rankings based on outputs and customized to students based on their needs. Learn how you can boost recognition of your programs, as well as improve student retention and graduate committed alumni.]]>
With colleges under increasing scrutiny from parents, students and government, how are you going to show the value of your institution? Differentiate yourself based on your strengths, with rankings based on outputs and customized to students based on their needs. Learn how you can boost recognition of your programs, as well as improve student retention and graduate committed alumni.]]> Mon, 28 Dec 2015 18:37:14 GMT /slideshow/learn-more-leveraging-rankings-to-boost-yield-56496517/56496517 gilrogers1@slideshare.net(gilrogers1) Learn More: Leveraging Rankings to Boost Yield gilrogers1 With colleges under increasing scrutiny from parents, students and government, how are you going to show the value of your institution? Differentiate yourself based on your strengths, with rankings based on outputs and customized to students based on their needs. Learn how you can boost recognition of your programs, as well as improve student retention and graduate committed alumni. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/collegefactualintroduction-151228183714-thumbnail.jpg?width=120&height=120&fit=bounds" /> With colleges under increasing scrutiny from parents, students and government, how are you going to show the value of your institution? Differentiate yourself based on your strengths, with rankings based on outputs and customized to students based on their needs. Learn how you can boost recognition of your programs, as well as improve student retention and graduate committed alumni.

Learn More: Leveraging Rankings to Boost Yield from Gil Rogers

]]> 1283 8 https://cdn.slidesharecdn.com/ss_thumbnails/collegefactualintroduction-151228183714-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

0 https://cdn.slidesharecdn.com/profile-photo-gilrogers1-48x48.jpg?cb=1614279413 Gil is a recognized leader in higher education enrollment management and marketing. After leading yet another record-breaking recruitment cycle in 2011, Gil dove head first into the education startup revolution. In May 2011, Gil joined the Zinch.com team to lead the company's marketing and thought leadership initiatives. The company was acquired by Chegg that September, and continues to transform into the leading students-first connected learning platform, while still leading the textbook rental market. Gil's energy and enthusiasm is used to help colleges and universities understand how to best reach prospective students in support of their enrollment goals. Gil leads numerous research ... http://www.chegg.com https://cdn.slidesharecdn.com/ss_thumbnails/carnegieconferencepresentation-210225185845-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/the-virtual-engagement-spectrum/243428401 The Virtual Engagement... https://cdn.slidesharecdn.com/ss_thumbnails/2017nacac-socialadmissionsreport-170927142823-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/2017-nacac-conference-the-maturation-of-mobile-and-social-key-findings-from-the-2017-social-admissions-report/80219041 2017 NACAC Conference:... https://cdn.slidesharecdn.com/ss_thumbnails/2017bridgingenrollmentgaps-170523203626-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/bridging-your-2017-enrollment-gaps/76273896 Bridging Your 2017 Enr...