�ݺ�ߣshows by User: glecharles

�ݺ�ߣshows by User: glecharles / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: glecharles / Sat, 28 Sep 2024 19:14:57 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: glecharles How to partner with public libraries - Publishers 240925.pdf /slideshow/how-to-partner-with-public-libraries-publishers-240925-pdf/272075994 howtopartnerwithpubliclibraries-publishers240925-240928191458-8bad6879
Public libraries can be invaluable partners for publishers of all sizes — if you understand how they operate. This PIF24 session covered how public libraries discover and acquire books in various formats; how they engage and influence readers of all ages; and how they partner with schools to serve more readers. Attendees learned how publishers and distributors can effectively partner with libraries, and what libraries need from them that isn't currently being provided. Nashville Public Library's Noel Rutherford and Elizabeth Atack joined LibraryPass' Guy LeCharles Gonzalez for the discussiom.]]>
Public libraries can be invaluable partners for publishers of all sizes — if you understand how they operate. This PIF24 session covered how public libraries discover and acquire books in various formats; how they engage and influence readers of all ages; and how they partner with schools to serve more readers. Attendees learned how publishers and distributors can effectively partner with libraries, and what libraries need from them that isn't currently being provided. Nashville Public Library's Noel Rutherford and Elizabeth Atack joined LibraryPass' Guy LeCharles Gonzalez for the discussiom.]]> Sat, 28 Sep 2024 19:14:57 GMT /slideshow/how-to-partner-with-public-libraries-publishers-240925-pdf/272075994 glecharles@slideshare.net(glecharles) How to partner with public libraries - Publishers 240925.pdf glecharles Public libraries can be invaluable partners for publishers of all sizes — if you understand how they operate. This PIF24 session covered how public libraries discover and acquire books in various formats; how they engage and influence readers of all ages; and how they partner with schools to serve more readers. Attendees learned how publishers and distributors can effectively partner with libraries, and what libraries need from them that isn't currently being provided. Nashville Public Library's Noel Rutherford and Elizabeth Atack joined LibraryPass' Guy LeCharles Gonzalez for the discussiom. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/howtopartnerwithpubliclibraries-publishers240925-240928191458-8bad6879-thumbnail.jpg?width=120&height=120&fit=bounds" /> Public libraries can be invaluable partners for publishers of all sizes — if you understand how they operate. This PIF24 session covered how public libraries discover and acquire books in various formats; how they engage and influence readers of all ages; and how they partner with schools to serve more readers. Attendees learned how publishers and distributors can effectively partner with libraries, and what libraries need from them that isn't currently being provided. Nashville Public Library's Noel Rutherford and Elizabeth Atack joined LibraryPass' Guy LeCharles Gonzalez for the discussiom.

How to partner with public libraries - Publishers 240925.pdf from Guy Gonzalez

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0 Engaging New Readers with Ebooks in Public Libraries /slideshow/engaging-new-readers-with-ebooks-in-public-libraries/250990193 engagingnewreaderswithebooksinpubliclibraries220112-220113133210
An overview of public libraries and ebooks, from an independent publishers' perspective. Presented at IBPA PubU Online on January 12, 2022, but Guy LeCharles Gonzalez. Learn more at loudpoet.com]]>
An overview of public libraries and ebooks, from an independent publishers' perspective. Presented at IBPA PubU Online on January 12, 2022, but Guy LeCharles Gonzalez. Learn more at loudpoet.com]]> Thu, 13 Jan 2022 13:32:09 GMT /slideshow/engaging-new-readers-with-ebooks-in-public-libraries/250990193 glecharles@slideshare.net(glecharles) Engaging New Readers with Ebooks in Public Libraries glecharles An overview of public libraries and ebooks, from an independent publishers' perspective. Presented at IBPA PubU Online on January 12, 2022, but Guy LeCharles Gonzalez. Learn more at loudpoet.com <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/engagingnewreaderswithebooksinpubliclibraries220112-220113133210-thumbnail.jpg?width=120&height=120&fit=bounds" /> An overview of public libraries and ebooks, from an independent publishers' perspective. Presented at IBPA PubU Online on January 12, 2022, but Guy LeCharles Gonzalez. Learn more at loudpoet.com

Engaging New Readers with Ebooks in Public Libraries from Guy Gonzalez

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0 How Public Library Events Drive Discovery & Sales | Virtual BookExpo 2020 /slideshow/how-public-library-events-drive-discovery-sales-virtual-bookexpo-2020/237215362 beaonline20libraryeventsbooksalespublic-200724135244
Live events are a core staple of public library programming with a history of driving sales for new and backlist books, and represent a critical component of an authors’ platform to engage fans and new readers alike. Since many libraries often work directly with authors, publishers and booksellers aren't always aware of their events' full impact. In this BEA 2020 session, Guy LeCharles Gonzalez, Project Lead for the Panorama Project, presented key findings from its recent Public Library Events & Book Sales Survey. ]]>
Live events are a core staple of public library programming with a history of driving sales for new and backlist books, and represent a critical component of an authors’ platform to engage fans and new readers alike. Since many libraries often work directly with authors, publishers and booksellers aren't always aware of their events' full impact. In this BEA 2020 session, Guy LeCharles Gonzalez, Project Lead for the Panorama Project, presented key findings from its recent Public Library Events & Book Sales Survey. ]]> Fri, 24 Jul 2020 13:52:44 GMT /slideshow/how-public-library-events-drive-discovery-sales-virtual-bookexpo-2020/237215362 glecharles@slideshare.net(glecharles) How Public Library Events Drive Discovery & Sales | Virtual BookExpo 2020 glecharles Live events are a core staple of public library programming with a history of driving sales for new and backlist books, and represent a critical component of an authors’ platform to engage fans and new readers alike. Since many libraries often work directly with authors, publishers and booksellers aren't always aware of their events' full impact. In this BEA 2020 session, Guy LeCharles Gonzalez, Project Lead for the Panorama Project, presented key findings from its recent Public Library Events & Book Sales Survey. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/beaonline20libraryeventsbooksalespublic-200724135244-thumbnail.jpg?width=120&height=120&fit=bounds" /> Live events are a core staple of public library programming with a history of driving sales for new and backlist books, and represent a critical component of an authors’ platform to engage fans and new readers alike. Since many libraries often work directly with authors, publishers and booksellers aren't always aware of their events' full impact. In this BEA 2020 session, Guy LeCharles Gonzalez, Project Lead for the Panorama Project, presented key findings from its recent Public Library Events & Book Sales Survey.

How Public Library Events Drive Discovery & Sales | Virtual BookExpo 2020 from Guy Gonzalez

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0 How to Measure the Value of Library Marketing on Book Discovery & Sales | #ALAVirtual20 /slideshow/how-to-measure-the-value-of-library-marketing-on-book-discovery-sales-alavirtual20/237215361 alavirtual20libraryeventsbooksalespublic-200724135244
Author events are a core staple of public library programming, and represent a critical component of an authors’ platform to engage fans and new readers alike. Since many libraries often work directly with authors, publishers aren't always aware of their events' full impact on discovery and sales. In this session, Guy LeCharles Gonzalez, Project Lead for the Panorama Project, shows how public libraries can effectively track, measure, and contextualize the full monetary value of their marketing efforts for publishers and authors. The presentation includes key insights from the 2019 Library Events & Book Sales Survey, and a preview of the Library Marketing Valuation Toolkit.]]>
Author events are a core staple of public library programming, and represent a critical component of an authors’ platform to engage fans and new readers alike. Since many libraries often work directly with authors, publishers aren't always aware of their events' full impact on discovery and sales. In this session, Guy LeCharles Gonzalez, Project Lead for the Panorama Project, shows how public libraries can effectively track, measure, and contextualize the full monetary value of their marketing efforts for publishers and authors. The presentation includes key insights from the 2019 Library Events & Book Sales Survey, and a preview of the Library Marketing Valuation Toolkit.]]> Fri, 24 Jul 2020 13:52:44 GMT /slideshow/how-to-measure-the-value-of-library-marketing-on-book-discovery-sales-alavirtual20/237215361 glecharles@slideshare.net(glecharles) How to Measure the Value of Library Marketing on Book Discovery & Sales | #ALAVirtual20 glecharles Author events are a core staple of public library programming, and represent a critical component of an authors’ platform to engage fans and new readers alike. Since many libraries often work directly with authors, publishers aren't always aware of their events' full impact on discovery and sales. In this session, Guy LeCharles Gonzalez, Project Lead for the Panorama Project, shows how public libraries can effectively track, measure, and contextualize the full monetary value of their marketing efforts for publishers and authors. The presentation includes key insights from the 2019 Library Events & Book Sales Survey, and a preview of the Library Marketing Valuation Toolkit. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/alavirtual20libraryeventsbooksalespublic-200724135244-thumbnail.jpg?width=120&height=120&fit=bounds" /> Author events are a core staple of public library programming, and represent a critical component of an authors’ platform to engage fans and new readers alike. Since many libraries often work directly with authors, publishers aren't always aware of their events' full impact on discovery and sales. In this session, Guy LeCharles Gonzalez, Project Lead for the Panorama Project, shows how public libraries can effectively track, measure, and contextualize the full monetary value of their marketing efforts for publishers and authors. The presentation includes key insights from the 2019 Library Events & Book Sales Survey, and a preview of the Library Marketing Valuation Toolkit.

How to Measure the Value of Library Marketing on Book Discovery & Sales | #ALAVirtual20 from Guy Gonzalez

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0 TIMESUCK? You're. Doing. It. Wrong. /slideshow/gonzalez-getread-131113/28224951 gonzalezgetread-131113-131113211443-phpapp01
There are myriad ways to connect with readers nowadays, both directly and indirectly, but you can’t do it all, nor should you try. Whether you’re a novelist or journalist, poet or pundit, striking the right balance is critical to implementing and sustaining an effective marketing strategy. From websites to social media to live events, Guy will focus on the value of owned channels, offline/analog engagement, and how to make sure you’re not wasting your time. Guy LeCharles Gonzalez loudpoet.com | @glecharles #getread 11/13/2013]]>
There are myriad ways to connect with readers nowadays, both directly and indirectly, but you can’t do it all, nor should you try. Whether you’re a novelist or journalist, poet or pundit, striking the right balance is critical to implementing and sustaining an effective marketing strategy. From websites to social media to live events, Guy will focus on the value of owned channels, offline/analog engagement, and how to make sure you’re not wasting your time. Guy LeCharles Gonzalez loudpoet.com | @glecharles #getread 11/13/2013]]> Wed, 13 Nov 2013 21:14:42 GMT /slideshow/gonzalez-getread-131113/28224951 glecharles@slideshare.net(glecharles) TIMESUCK? You're. Doing. It. Wrong. glecharles There are myriad ways to connect with readers nowadays, both directly and indirectly, but you can’t do it all, nor should you try. Whether you’re a novelist or journalist, poet or pundit, striking the right balance is critical to implementing and sustaining an effective marketing strategy. From websites to social media to live events, Guy will focus on the value of owned channels, offline/analog engagement, and how to make sure you’re not wasting your time. Guy LeCharles Gonzalez loudpoet.com | @glecharles #getread 11/13/2013 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/gonzalezgetread-131113-131113211443-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> There are myriad ways to connect with readers nowadays, both directly and indirectly, but you can’t do it all, nor should you try. Whether you’re a novelist or journalist, poet or pundit, striking the right balance is critical to implementing and sustaining an effective marketing strategy. From websites to social media to live events, Guy will focus on the value of owned channels, offline/analog engagement, and how to make sure you’re not wasting your time. Guy LeCharles Gonzalez loudpoet.com | @glecharles #getread 11/13/2013

TIMESUCK? You're. Doing. It. Wrong. from Guy Gonzalez

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0 Making the Direct Connection: Social Media and Publishing /glecharles/making-the-direct-connection-social-media-and-publishing gonzaleznyu-121126-121126220007-phpapp01
You Can't Manage What You Don't Measure: How publishers can use social media to meet key business objectives.]]>
You Can't Manage What You Don't Measure: How publishers can use social media to meet key business objectives.]]> Mon, 26 Nov 2012 22:00:04 GMT /glecharles/making-the-direct-connection-social-media-and-publishing glecharles@slideshare.net(glecharles) Making the Direct Connection: Social Media and Publishing glecharles You Can't Manage� What You Don't Measure: How publishers can use social media to meet key business objectives. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/gonzaleznyu-121126-121126220007-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> You Can't Manage� What You Don't Measure: How publishers can use social media to meet key business objectives.

Making the Direct Connection: Social Media and Publishing from Guy Gonzalez

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0 Social Media and Publishing /glecharles/social-media-and-publishing gonzaleznyu-111121-public-111121112621-phpapp01
Social Media and Publishing: Connecting Readers to Content A presentation for Intro to Interactive Media class @ NYU, 11/21/2011 Guy LeCharles Gonzalez | loudpoet.com | @glecharles]]>
Social Media and Publishing: Connecting Readers to Content A presentation for Intro to Interactive Media class @ NYU, 11/21/2011 Guy LeCharles Gonzalez | loudpoet.com | @glecharles]]> Mon, 21 Nov 2011 11:26:20 GMT /glecharles/social-media-and-publishing glecharles@slideshare.net(glecharles) Social Media and Publishing glecharles Social Media and Publishing: �Connecting Readers to Content A presentation for Intro to Interactive Media class @ NYU, 11/21/2011 Guy LeCharles Gonzalez | loudpoet.com | @glecharles <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/gonzaleznyu-111121-public-111121112621-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Social Media and Publishing: �Connecting Readers to Content A presentation for Intro to Interactive Media class @ NYU, 11/21/2011 Guy LeCharles Gonzalez | loudpoet.com | @glecharles

Social Media and Publishing from Guy Gonzalez

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0 A semi-serious discussion about your future in publishing /slideshow/a-semiserious-discussion-about-your-future-in-publishing/9748456 gonzaleznyu-111017-public-111018083249-phpapp01
“A semi-serious discussion about your future in publishing.” by Guy LeCharles Gonzalez, presented to an NYU "Introduction to Interactive Media" class on 10/17/2011]]>
“A semi-serious discussion about your future in publishing.” by Guy LeCharles Gonzalez, presented to an NYU "Introduction to Interactive Media" class on 10/17/2011]]> Tue, 18 Oct 2011 08:32:44 GMT /slideshow/a-semiserious-discussion-about-your-future-in-publishing/9748456 glecharles@slideshare.net(glecharles) A semi-serious discussion about your future in publishing glecharles “A semi-serious discussion about your future in publishing.” by Guy LeCharles Gonzalez, presented to an NYU "Introduction to Interactive Media" class on 10/17/2011 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/gonzaleznyu-111017-public-111018083249-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> “A semi-serious discussion about your future in publishing.” by Guy LeCharles Gonzalez, presented to an NYU "Introduction to Interactive Media" class on 10/17/2011

A semi-serious discussion about your future in publishing from Guy Gonzalez

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0 Drive Your Own Book Sales: Marketing Strategies for Authors /slideshow/drive-your-own-book-sales-marketing-strategies-for-authors/6962994 wdc-marketing-webinar-110217113350-phpapp01
In this eye-opening Writer's Digest Webinar, Guy LeCharles Gonzalez, a published poet, journalist, and Director of Programming & Business Development at Digital Book World, the country's most progressive publishing conference and community, gives you the inside scoop on what you need to be thinking about if you're intent on succeeding as an author in the digital age. For more info: http://loudpoet.com]]>
In this eye-opening Writer's Digest Webinar, Guy LeCharles Gonzalez, a published poet, journalist, and Director of Programming & Business Development at Digital Book World, the country's most progressive publishing conference and community, gives you the inside scoop on what you need to be thinking about if you're intent on succeeding as an author in the digital age. For more info: http://loudpoet.com]]> Thu, 17 Feb 2011 11:33:44 GMT /slideshow/drive-your-own-book-sales-marketing-strategies-for-authors/6962994 glecharles@slideshare.net(glecharles) Drive Your Own Book Sales: Marketing Strategies for Authors glecharles In this eye-opening Writer's Digest Webinar, Guy LeCharles Gonzalez, a published poet, journalist, and Director of Programming & Business Development at Digital Book World, the country's most progressive publishing conference and community, gives you the inside scoop on what you need to be thinking about if you're intent on succeeding as an author in the digital age. For more info: http://loudpoet.com <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/wdc-marketing-webinar-110217113350-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> In this eye-opening Writer's Digest Webinar, Guy LeCharles Gonzalez, a published poet, journalist, and Director of Programming & Business Development at Digital Book World, the country's most progressive publishing conference and community, gives you the inside scoop on what you need to be thinking about if you're intent on succeeding as an author in the digital age. For more info: http://loudpoet.com

Drive Your Own Book Sales: Marketing Strategies for Authors from Guy Gonzalez

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0 Audience Development in the Digital Age /slideshow/audience-development-in-the-digital-age/5759186 smbtv-audiencedevelopment-101112150349-phpapp02
In the 10+ years since THE CLUETRAIN MANIFESTO first hit the Internet, marketers have grappled with how to leverage digital media to reach customers more effectively, and the majority have failed. Frequently, miserably, and sometimes even unapologetically. Traditional book publishers, most of whom have historically worked via intermediaries and been happy to do so, were relatively late to realizing the benefits of engaging directly with their real customers – readers – and have been playing catch up out of necessity as traditional sales channels are on the decline and new intermediaries like Amazon and Apple now know more about their readers than they ever have. Presented by Guy LeCharles Gonzalez at Social Media Breakfast Tech Valley #8, Troy, NY on 11/12/10]]>
In the 10+ years since THE CLUETRAIN MANIFESTO first hit the Internet, marketers have grappled with how to leverage digital media to reach customers more effectively, and the majority have failed. Frequently, miserably, and sometimes even unapologetically. Traditional book publishers, most of whom have historically worked via intermediaries and been happy to do so, were relatively late to realizing the benefits of engaging directly with their real customers – readers – and have been playing catch up out of necessity as traditional sales channels are on the decline and new intermediaries like Amazon and Apple now know more about their readers than they ever have. Presented by Guy LeCharles Gonzalez at Social Media Breakfast Tech Valley #8, Troy, NY on 11/12/10]]> Fri, 12 Nov 2010 15:03:41 GMT /slideshow/audience-development-in-the-digital-age/5759186 glecharles@slideshare.net(glecharles) Audience Development in the Digital Age glecharles In the 10+ years since THE CLUETRAIN MANIFESTO first hit the Internet, marketers have grappled with how to leverage digital media to reach customers more effectively, and the majority have failed. Frequently, miserably, and sometimes even unapologetically. Traditional book publishers, most of whom have historically worked via intermediaries and been happy to do so, were relatively late to realizing the benefits of engaging directly with their real customers – readers – and have been playing catch up out of necessity as traditional sales channels are on the decline and new intermediaries like Amazon and Apple now know more about their readers than they ever have. Presented by Guy LeCharles Gonzalez at Social Media Breakfast Tech Valley #8, Troy, NY on 11/12/10 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/smbtv-audiencedevelopment-101112150349-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> In the 10+ years since THE CLUETRAIN MANIFESTO first hit the Internet, marketers have grappled with how to leverage digital media to reach customers more effectively, and the majority have failed. Frequently, miserably, and sometimes even unapologetically. Traditional book publishers, most of whom have historically worked via intermediaries and been happy to do so, were relatively late to realizing the benefits of engaging directly with their real customers – readers – and have been playing catch up out of necessity as traditional sales channels are on the decline and new intermediaries like Amazon and Apple now know more about their readers than they ever have. Presented by Guy LeCharles Gonzalez at Social Media Breakfast Tech Valley #8, Troy, NY on 11/12/10

Audience Development in the Digital Age from Guy Gonzalez

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0 https://cdn.slidesharecdn.com/profile-photo-glecharles-48x48.jpg?cb=1727550825 Experienced media professional with an entrepreneurial spirit and 25 years’ experience in print and digital publishing, audience development, content strategy, and event programming. Skilled at building strong relationships with communities, colleagues, and clients, and a proven leader respected for fostering productive team environments and getting results. Generated creative solutions to challenging business objectives, including audience development, community engagement, content marketing, product development, and customer relationship management. loudpoet.com https://cdn.slidesharecdn.com/ss_thumbnails/howtopartnerwithpubliclibraries-publishers240925-240928191458-8bad6879-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/how-to-partner-with-public-libraries-publishers-240925-pdf/272075994 How to partner with pu... https://cdn.slidesharecdn.com/ss_thumbnails/engagingnewreaderswithebooksinpubliclibraries220112-220113133210-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/engaging-new-readers-with-ebooks-in-public-libraries/250990193 Engaging New Readers w... https://cdn.slidesharecdn.com/ss_thumbnails/beaonline20libraryeventsbooksalespublic-200724135244-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/how-public-library-events-drive-discovery-sales-virtual-bookexpo-2020/237215362 How Public Library Eve...