ºÝºÝߣshows by User: godfreyb2b / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: godfreyb2b / Wed, 10 May 2017 14:14:15 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: godfreyb2b Top 10 Reasons Why B2B Marketers Need a B2B Agency /slideshow/top-10-reasons-why-b2b-marketers-need-a-b2b-agency-75853846/75853846 top-10-170510141415
Why should a B2B marketer choose a B2B agency: The top 10 reasons, including buyer sophistication, higher stakes and more complex topics like complicated buying process and relationship-building. ]]>
Why should a B2B marketer choose a B2B agency: The top 10 reasons, including buyer sophistication, higher stakes and more complex topics like complicated buying process and relationship-building. ]]> Wed, 10 May 2017 14:14:15 GMT /slideshow/top-10-reasons-why-b2b-marketers-need-a-b2b-agency-75853846/75853846 godfreyb2b@slideshare.net(godfreyb2b) Top 10 Reasons Why B2B Marketers Need a B2B Agency godfreyb2b Why should a B2B marketer choose a B2B agency: The top 10 reasons, including buyer sophistication, higher stakes and more complex topics like complicated buying process and relationship-building. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/top-10-170510141415-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Why should a B2B marketer choose a B2B agency: The top 10 reasons, including buyer sophistication, higher stakes and more complex topics like complicated buying process and relationship-building.
Top 10 Reasons Why B2B Marketers Need a B2B Agency from Godfrey
]]> 3060 3 https://cdn.slidesharecdn.com/ss_thumbnails/top-10-170510141415-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 A New Class of Buyers for Industry 4.0 /slideshow/a-new-class-of-buyers-for-industry-40/74239202 buyers-industry4-0-cl-3-6-final2-transitions-removed-170403123224
You can’t just market to engineers anymore. The Industrial Internet of Things (lloT) is rapidly transforming the manufacturing landscape. Today’s buyer might be a machine operator, a process engineer or a VP of manufacturing. The COO still matters, but IT professionals might sit at the table, too. Everyone in the enterprise will expect something different from your company and its products. Join us for new research on how you can reach this ever-expanding crowd of 21st-century buyers.]]>
You can’t just market to engineers anymore. The Industrial Internet of Things (lloT) is rapidly transforming the manufacturing landscape. Today’s buyer might be a machine operator, a process engineer or a VP of manufacturing. The COO still matters, but IT professionals might sit at the table, too. Everyone in the enterprise will expect something different from your company and its products. Join us for new research on how you can reach this ever-expanding crowd of 21st-century buyers.]]> Mon, 03 Apr 2017 12:32:24 GMT /slideshow/a-new-class-of-buyers-for-industry-40/74239202 godfreyb2b@slideshare.net(godfreyb2b) A New Class of Buyers for Industry 4.0 godfreyb2b You can’t just market to engineers anymore. The Industrial Internet of Things (lloT) is rapidly transforming the manufacturing landscape. Today’s buyer might be a machine operator, a process engineer or a VP of manufacturing. The COO still matters, but IT professionals might sit at the table, too. Everyone in the enterprise will expect something different from your company and its products. Join us for new research on how you can reach this ever-expanding crowd of 21st-century buyers. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/buyers-industry4-0-cl-3-6-final2-transitions-removed-170403123224-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> You can’t just market to engineers anymore. The Industrial Internet of Things (lloT) is rapidly transforming the manufacturing landscape. Today’s buyer might be a machine operator, a process engineer or a VP of manufacturing. The COO still matters, but IT professionals might sit at the table, too. Everyone in the enterprise will expect something different from your company and its products. Join us for new research on how you can reach this ever-expanding crowd of 21st-century buyers.
A New Class of Buyers for Industry 4.0 from Godfrey
]]> 1311 6 https://cdn.slidesharecdn.com/ss_thumbnails/buyers-industry4-0-cl-3-6-final2-transitions-removed-170403123224-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Create Stuff They’ve Just Gotta Read: How to Write for Social Networks - Paul Gillin, Godfrey FWD:B2B Conference /slideshow/create-stuff-theyve-just-gotta-read-how-to-write-for-social-networks-paul-gillin-godfrey-fwdb2b-conference/55057228 gillingodfreyfinal-151112211557-lva1-app6891
Writing for social networks is about capturing attention. It’s about finding angles, factoids and quotes that intrigue and provoke using words that no one expects you to use. Each social network has different styles and techniques that work. In this mini-course, we’ll cover best practices for communicating on Facebook, Twitter and LinkedIn. Paul is a veteran technology journalist with more than 25 years of editorial experience. He advises marketers and business executives on strategies to optimize their use of social media and online channels to reach buyers cost-effectively.]]>
Writing for social networks is about capturing attention. It’s about finding angles, factoids and quotes that intrigue and provoke using words that no one expects you to use. Each social network has different styles and techniques that work. In this mini-course, we’ll cover best practices for communicating on Facebook, Twitter and LinkedIn. Paul is a veteran technology journalist with more than 25 years of editorial experience. He advises marketers and business executives on strategies to optimize their use of social media and online channels to reach buyers cost-effectively.]]> Thu, 12 Nov 2015 21:15:57 GMT /slideshow/create-stuff-theyve-just-gotta-read-how-to-write-for-social-networks-paul-gillin-godfrey-fwdb2b-conference/55057228 godfreyb2b@slideshare.net(godfreyb2b) Create Stuff They’ve Just Gotta Read: How to Write for Social Networks - Paul Gillin, Godfrey FWD:B2B Conference godfreyb2b Writing for social networks is about capturing attention. It’s about finding angles, factoids and quotes that intrigue and provoke using words that no one expects you to use. Each social network has different styles and techniques that work. In this mini-course, we’ll cover best practices for communicating on Facebook, Twitter and LinkedIn. Paul is a veteran technology journalist with more than 25 years of editorial experience. He advises marketers and business executives on strategies to optimize their use of social media and online channels to reach buyers cost-effectively. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/gillingodfreyfinal-151112211557-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Writing for social networks is about capturing attention. It’s about finding angles, factoids and quotes that intrigue and provoke using words that no one expects you to use. Each social network has different styles and techniques that work. In this mini-course, we’ll cover best practices for communicating on Facebook, Twitter and LinkedIn. Paul is a veteran technology journalist with more than 25 years of editorial experience. He advises marketers and business executives on strategies to optimize their use of social media and online channels to reach buyers cost-effectively.
Create Stuff They’ve Just Gotta Read: How to Write for Social Networks - Paul Gillin, Godfrey FWD:B2B Conference from Godfrey
]]> 1770 13 https://cdn.slidesharecdn.com/ss_thumbnails/gillingodfreyfinal-151112211557-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Fishing with Spears: All about Account-Based Marketing - Jon Miller, Godfrey FWD:B2B Conference /slideshow/fishing-with-spears-all-about-accountbased-marketing-jon-miller-godfrey-fwdb2b-conference/55057156 fwdb2b-miller-fishingwithspears-account-basedmarketing-151112211337-lva1-app6892
Account-based marketing (ABM) is quickly becoming the next big thing in B2B marketing. In this presentation, you'll see why ABM is generating buzz, and get practical tips for launching and scaling your programs. You'll learn how ABM is different from traditional demand generation (fishing with nets), how to market to current customers for account expansion, and how to measure and prove the impact of your account-based marketing tactics. Jon is a marketing entrepreneur, thought leader, and CEO and co-founder of Engagio, a platform for account-based marketing. Previously, he co-founded and was the Marketing Vice President at Marketo. Jon holds a bachelor’s degree in physics from Harvard College and has an MBA from the Stanford Graduate School of Business.]]>
Account-based marketing (ABM) is quickly becoming the next big thing in B2B marketing. In this presentation, you'll see why ABM is generating buzz, and get practical tips for launching and scaling your programs. You'll learn how ABM is different from traditional demand generation (fishing with nets), how to market to current customers for account expansion, and how to measure and prove the impact of your account-based marketing tactics. Jon is a marketing entrepreneur, thought leader, and CEO and co-founder of Engagio, a platform for account-based marketing. Previously, he co-founded and was the Marketing Vice President at Marketo. Jon holds a bachelor’s degree in physics from Harvard College and has an MBA from the Stanford Graduate School of Business.]]> Thu, 12 Nov 2015 21:13:37 GMT /slideshow/fishing-with-spears-all-about-accountbased-marketing-jon-miller-godfrey-fwdb2b-conference/55057156 godfreyb2b@slideshare.net(godfreyb2b) Fishing with Spears: All about Account-Based Marketing - Jon Miller, Godfrey FWD:B2B Conference godfreyb2b Account-based marketing (ABM) is quickly becoming the next big thing in B2B marketing. In this presentation, you'll see why ABM is generating buzz, and get practical tips for launching and scaling your programs. You'll learn how ABM is different from traditional demand generation (fishing with nets), how to market to current customers for account expansion, and how to measure and prove the impact of your account-based marketing tactics. Jon is a marketing entrepreneur, thought leader, and CEO and co-founder of Engagio, a platform for account-based marketing. Previously, he co-founded and was the Marketing Vice President at Marketo. Jon holds a bachelor’s degree in physics from Harvard College and has an MBA from the Stanford Graduate School of Business. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/fwdb2b-miller-fishingwithspears-account-basedmarketing-151112211337-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Account-based marketing (ABM) is quickly becoming the next big thing in B2B marketing. In this presentation, you&#39;ll see why ABM is generating buzz, and get practical tips for launching and scaling your programs. You&#39;ll learn how ABM is different from traditional demand generation (fishing with nets), how to market to current customers for account expansion, and how to measure and prove the impact of your account-based marketing tactics. Jon is a marketing entrepreneur, thought leader, and CEO and co-founder of Engagio, a platform for account-based marketing. Previously, he co-founded and was the Marketing Vice President at Marketo. Jon holds a bachelor’s degree in physics from Harvard College and has an MBA from the Stanford Graduate School of Business.
Fishing with Spears: All about Account-Based Marketing - Jon Miller, Godfrey FWD:B2B Conference from Godfrey
]]> 1823 12 https://cdn.slidesharecdn.com/ss_thumbnails/fwdb2b-miller-fishingwithspears-account-basedmarketing-151112211337-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Made to Measure – Tailoring Digital for B2B /slideshow/5-lu-jeanstevengemade-to-measure/28129600 5-lujeansteven-ge-madetomeasure-131111143811-phpapp01
Not all B2B is the same – businesses must explore the digital marketing and communications strategies that will work best for connecting with their customers. At GE Water & Process Technologies, the marketing and communications departments are collaborating to develop, test, implement and measure the strategies that will reach the company's broad range of indusries and support both lead generation and thought leadership. LuJean Smith, Global Communications Leader, and Steven Pepe, Digital Marketing Leader, will share insights into their continuing journey toward tailoring a custom-fit digital strategy for their business. This presentation was delivered to the attendees of Godfrey's FWD:B2B conference on November 7th, 2013]]>
Not all B2B is the same – businesses must explore the digital marketing and communications strategies that will work best for connecting with their customers. At GE Water & Process Technologies, the marketing and communications departments are collaborating to develop, test, implement and measure the strategies that will reach the company's broad range of indusries and support both lead generation and thought leadership. LuJean Smith, Global Communications Leader, and Steven Pepe, Digital Marketing Leader, will share insights into their continuing journey toward tailoring a custom-fit digital strategy for their business. This presentation was delivered to the attendees of Godfrey's FWD:B2B conference on November 7th, 2013]]> Mon, 11 Nov 2013 14:38:11 GMT /slideshow/5-lu-jeanstevengemade-to-measure/28129600 godfreyb2b@slideshare.net(godfreyb2b) Made to Measure – Tailoring Digital for B2B godfreyb2b Not all B2B is the same – businesses must explore the digital marketing and communications strategies that will work best for connecting with their customers. At GE Water & Process Technologies, the marketing and communications departments are collaborating to develop, test, implement and measure the strategies that will reach the company's broad range of indusries and support both lead generation and thought leadership. LuJean Smith, Global Communications Leader, and Steven Pepe, Digital Marketing Leader, will share insights into their continuing journey toward tailoring a custom-fit digital strategy for their business. This presentation was delivered to the attendees of Godfrey's FWD:B2B conference on November 7th, 2013 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/5-lujeansteven-ge-madetomeasure-131111143811-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Not all B2B is the same – businesses must explore the digital marketing and communications strategies that will work best for connecting with their customers. At GE Water &amp; Process Technologies, the marketing and communications departments are collaborating to develop, test, implement and measure the strategies that will reach the company&#39;s broad range of indusries and support both lead generation and thought leadership. LuJean Smith, Global Communications Leader, and Steven Pepe, Digital Marketing Leader, will share insights into their continuing journey toward tailoring a custom-fit digital strategy for their business. This presentation was delivered to the attendees of Godfrey&#39;s FWD:B2B conference on November 7th, 2013
Made to Measure – Tailoring Digital for B2B from Godfrey
]]> 1068 2 https://cdn.slidesharecdn.com/ss_thumbnails/5-lujeansteven-ge-madetomeasure-131111143811-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 B2B Social Media Marketing – Really! /slideshow/b2b-social-media-marketing-really/28129474 4-paulgillin-b2bsocialmedia-131111143322-phpapp02
Conventional wisdom says that social media isn't appropriate for B2B marketing. Conventional wisdom is wrong. B2B companies were actually some of the first to adopt social media tools broadly and to discover the benefits of rich, ongoing customer conversations. B2B social media doesn't have the glamour and sex-appeal of big consumer campaigns like the Old Spice man, but Web 2.0 technologies are already firmly entrenched in firms ranging from commodities exchanges to high-tech vendors to sellers of construction supplies. This presentation was delivered to the attendees of Godfrey's FWD:B2B conference on November 7th, 2013]]>
Conventional wisdom says that social media isn't appropriate for B2B marketing. Conventional wisdom is wrong. B2B companies were actually some of the first to adopt social media tools broadly and to discover the benefits of rich, ongoing customer conversations. B2B social media doesn't have the glamour and sex-appeal of big consumer campaigns like the Old Spice man, but Web 2.0 technologies are already firmly entrenched in firms ranging from commodities exchanges to high-tech vendors to sellers of construction supplies. This presentation was delivered to the attendees of Godfrey's FWD:B2B conference on November 7th, 2013]]> Mon, 11 Nov 2013 14:33:22 GMT /slideshow/b2b-social-media-marketing-really/28129474 godfreyb2b@slideshare.net(godfreyb2b) B2B Social Media Marketing – Really! godfreyb2b Conventional wisdom says that social media isn't appropriate for B2B marketing. Conventional wisdom is wrong. B2B companies were actually some of the first to adopt social media tools broadly and to discover the benefits of rich, ongoing customer conversations. B2B social media doesn't have the glamour and sex-appeal of big consumer campaigns like the Old Spice man, but Web 2.0 technologies are already firmly entrenched in firms ranging from commodities exchanges to high-tech vendors to sellers of construction supplies. This presentation was delivered to the attendees of Godfrey's FWD:B2B conference on November 7th, 2013 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/4-paulgillin-b2bsocialmedia-131111143322-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Conventional wisdom says that social media isn&#39;t appropriate for B2B marketing. Conventional wisdom is wrong. B2B companies were actually some of the first to adopt social media tools broadly and to discover the benefits of rich, ongoing customer conversations. B2B social media doesn&#39;t have the glamour and sex-appeal of big consumer campaigns like the Old Spice man, but Web 2.0 technologies are already firmly entrenched in firms ranging from commodities exchanges to high-tech vendors to sellers of construction supplies. This presentation was delivered to the attendees of Godfrey&#39;s FWD:B2B conference on November 7th, 2013
B2B Social Media Marketing – Really! from Godfrey
]]> 851 5 https://cdn.slidesharecdn.com/ss_thumbnails/4-paulgillin-b2bsocialmedia-131111143322-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The Epic Collision of Marketing and Technology /slideshow/the-epic-collision-of-marketing-and-technology/28128727 2-scottbrinker-epiccollision-131111140630-phpapp01
Marketing is becoming a technology-powered discipline, from the front-facing technologies we use to engage with prospects and customers in a digital world to the back-office technologies we use for a new generation of marketing operations. These technologies have tremendous potential to increase marketing's capabilities and value to the organization – but they require us to embrace technology strategy and management as a more integral part of the marketing function. This session will give you an overview of these new dynamics and help you forge a plan for moving forward in this brave, new world. This presentation was delivered to the attendees of Godfrey's FWD:B2B conference on November 7th, 2013]]>
Marketing is becoming a technology-powered discipline, from the front-facing technologies we use to engage with prospects and customers in a digital world to the back-office technologies we use for a new generation of marketing operations. These technologies have tremendous potential to increase marketing's capabilities and value to the organization – but they require us to embrace technology strategy and management as a more integral part of the marketing function. This session will give you an overview of these new dynamics and help you forge a plan for moving forward in this brave, new world. This presentation was delivered to the attendees of Godfrey's FWD:B2B conference on November 7th, 2013]]> Mon, 11 Nov 2013 14:06:30 GMT /slideshow/the-epic-collision-of-marketing-and-technology/28128727 godfreyb2b@slideshare.net(godfreyb2b) The Epic Collision of Marketing and Technology godfreyb2b Marketing is becoming a technology-powered discipline, from the front-facing technologies we use to engage with prospects and customers in a digital world to the back-office technologies we use for a new generation of marketing operations. These technologies have tremendous potential to increase marketing's capabilities and value to the organization – but they require us to embrace technology strategy and management as a more integral part of the marketing function. This session will give you an overview of these new dynamics and help you forge a plan for moving forward in this brave, new world. This presentation was delivered to the attendees of Godfrey's FWD:B2B conference on November 7th, 2013 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2-scottbrinker-epiccollision-131111140630-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Marketing is becoming a technology-powered discipline, from the front-facing technologies we use to engage with prospects and customers in a digital world to the back-office technologies we use for a new generation of marketing operations. These technologies have tremendous potential to increase marketing&#39;s capabilities and value to the organization – but they require us to embrace technology strategy and management as a more integral part of the marketing function. This session will give you an overview of these new dynamics and help you forge a plan for moving forward in this brave, new world. This presentation was delivered to the attendees of Godfrey&#39;s FWD:B2B conference on November 7th, 2013
The Epic Collision of Marketing and Technology from Godfrey
]]> 695 4 https://cdn.slidesharecdn.com/ss_thumbnails/2-scottbrinker-epiccollision-131111140630-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The B2B Agenda /slideshow/1-ralph-olivaisbmresearchupdate16x9/28128401 1-ralpholiva-isbmresearchupdate-16x9-131111135501-phpapp01
Find out what 72 forward-looking CMOs and 30 academic B2B thought-leaders have to say about your ever-changing industry landscape. From commoditization and globalization to new rivals and buying behaviors, this presentation from Ralph Oliva, Executive Director of Penn State's Institute for the Study of Business Markets (ISBM) explores your greatest challenges and opportunities up ahead. This presentation was delivered to the attendees of Godfrey's FWD:B2B conference on November 7th, 2013.]]>
Find out what 72 forward-looking CMOs and 30 academic B2B thought-leaders have to say about your ever-changing industry landscape. From commoditization and globalization to new rivals and buying behaviors, this presentation from Ralph Oliva, Executive Director of Penn State's Institute for the Study of Business Markets (ISBM) explores your greatest challenges and opportunities up ahead. This presentation was delivered to the attendees of Godfrey's FWD:B2B conference on November 7th, 2013.]]> Mon, 11 Nov 2013 13:55:01 GMT /slideshow/1-ralph-olivaisbmresearchupdate16x9/28128401 godfreyb2b@slideshare.net(godfreyb2b) The B2B Agenda godfreyb2b Find out what 72 forward-looking CMOs and 30 academic B2B thought-leaders have to say about your ever-changing industry landscape. From commoditization and globalization to new rivals and buying behaviors, this presentation from Ralph Oliva, Executive Director of Penn State's Institute for the Study of Business Markets (ISBM) explores your greatest challenges and opportunities up ahead. This presentation was delivered to the attendees of Godfrey's FWD:B2B conference on November 7th, 2013. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/1-ralpholiva-isbmresearchupdate-16x9-131111135501-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Find out what 72 forward-looking CMOs and 30 academic B2B thought-leaders have to say about your ever-changing industry landscape. From commoditization and globalization to new rivals and buying behaviors, this presentation from Ralph Oliva, Executive Director of Penn State&#39;s Institute for the Study of Business Markets (ISBM) explores your greatest challenges and opportunities up ahead. This presentation was delivered to the attendees of Godfrey&#39;s FWD:B2B conference on November 7th, 2013.
The B2B Agenda from Godfrey
]]> 1197 6 https://cdn.slidesharecdn.com/ss_thumbnails/1-ralpholiva-isbmresearchupdate-16x9-131111135501-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-godfreyb2b-48x48.jpg?cb=1682435064 Godfrey is a B2B marketing agency that blends customer insight, concept-driven creativity and the "next practices" of digital strategy to produce marketing programs ideal for the B2B space. www.godfrey.com/ https://cdn.slidesharecdn.com/ss_thumbnails/top-10-170510141415-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/top-10-reasons-why-b2b-marketers-need-a-b2b-agency-75853846/75853846 Top 10 Reasons Why B2B... https://cdn.slidesharecdn.com/ss_thumbnails/buyers-industry4-0-cl-3-6-final2-transitions-removed-170403123224-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/a-new-class-of-buyers-for-industry-40/74239202 A New Class of Buyers ... https://cdn.slidesharecdn.com/ss_thumbnails/gillingodfreyfinal-151112211557-lva1-app6891-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/create-stuff-theyve-just-gotta-read-how-to-write-for-social-networks-paul-gillin-godfrey-fwdb2b-conference/55057228 Create Stuff They’ve J...