�ݺ�ߣshows by User: grossolatos

�ݺ�ߣshows by User: grossolatos / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: grossolatos / Tue, 27 Oct 2015 16:33:23 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: grossolatos Press release handbook of brand semiotics /slideshow/press-release-handbook-of-brand-semiotics/54439568 pressreleasehandbookofbrandsemiotics-151027163323-lva1-app6892
HANDBOOK OF BRAND SEMIOTICS]]>
HANDBOOK OF BRAND SEMIOTICS]]> Tue, 27 Oct 2015 16:33:23 GMT /slideshow/press-release-handbook-of-brand-semiotics/54439568 grossolatos@slideshare.net(grossolatos) Press release handbook of brand semiotics grossolatos HANDBOOK OF BRAND SEMIOTICS <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/pressreleasehandbookofbrandsemiotics-151027163323-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> HANDBOOK OF BRAND SEMIOTICS

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0 INTERNATIONAL JOURNAL OF MARKETING SEMIOTICS VOL.III /slideshow/international-journal-of-marketing-semiotics-voliii/53768022 ijmsiii-151010115421-lva1-app6892
INTERNATIONAL JOURNAL OF MARKETING SEMIOTICS VOL.III]]>
INTERNATIONAL JOURNAL OF MARKETING SEMIOTICS VOL.III]]> Sat, 10 Oct 2015 11:54:21 GMT /slideshow/international-journal-of-marketing-semiotics-voliii/53768022 grossolatos@slideshare.net(grossolatos) INTERNATIONAL JOURNAL OF MARKETING SEMIOTICS VOL.III grossolatos INTERNATIONAL JOURNAL OF MARKETING SEMIOTICS VOL.III <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ijmsiii-151010115421-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> INTERNATIONAL JOURNAL OF MARKETING SEMIOTICS VOL.III

INTERNATIONAL JOURNAL OF MARKETING SEMIOTICS VOL.III from //disruptiVesemiOtics//

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0 HANDBOOK OF BRAND SEMIOTICS /slideshow/handbook-of-brand-semiotics/44001824 1stpressrelease2812015-150128104627-conversion-gate01
HANDBOOK OF BRAND SEMIOTICS Semiotics has been making progressively inroads into marketing research over the past thirty years. Despite the amply demonstrated conceptual appeal and empirical pertinence of semiotic perspectives in various marketing research streams, spanning consumer research, brand communications, branding and consumer cultural studies, there has been a marked deficit in terms of consolidating semiotic brand-related research under a coherent disciplinary umbrella with identifiable boundaries and research agenda. The Handbook of Brand Semiotics furnishes a compass for the perplexed, a set of anchors for the inquisitive and a solid corpus for scholars, while highlighting the conceptual richness and methodological diversity of semiotic perspectives. Written by a team of expert scholars in various semiotics and branding related fields, such as John A. Bateman, David Machin, Xavier Ruiz Collantes, Kay L. O’Halloran, Dario Mangano, George Rossolatos, Merce Oliva, Per Ledin, Gianfranco Marrone, Francesco Mangiapane, Jennie Mazur, Carlos Scolari, Ilaria Ventura, and edited by George Rossolatos, Chief Editor of the International Journal of Marketing Semiotics, the Handbook is intended as a point of reference for scholars who wish to enter the ‘House of Brand Semiotics’ and explore its marvels. The Handbook of Brand Semiotics, actively geared towards an inter-disciplinary dialogue between perspectives from the marketing and semiotic literatures, features the state-of-the-art, but also offers directions for future research in key streams, such as: - Analyzing and designing brand language across media - Brand image, brand symbols, brand icons vs. iconicity - The contribution of semiotics to transmedia storytelling - Could transmedia storytelling turn out to be what IMC forgot (i.e., the message)? - Narrativity and rhetorical approaches to branding - Semiotic roadmap for designing brand identity - Semiotic roadmap for designing logos and packaging - Comparative readings of structuralist, Peircean and sociosemiotic approaches to brandcomms - Sociosemiotic accounts of building brand identity online - Multimodality and Multimodal critical discourse analysis - Challenging the omnipotence of cognitivism in brandrelated research - Semiotics and (inter)cultural branding - Brand equity semiotics]]>
HANDBOOK OF BRAND SEMIOTICS Semiotics has been making progressively inroads into marketing research over the past thirty years. Despite the amply demonstrated conceptual appeal and empirical pertinence of semiotic perspectives in various marketing research streams, spanning consumer research, brand communications, branding and consumer cultural studies, there has been a marked deficit in terms of consolidating semiotic brand-related research under a coherent disciplinary umbrella with identifiable boundaries and research agenda. The Handbook of Brand Semiotics furnishes a compass for the perplexed, a set of anchors for the inquisitive and a solid corpus for scholars, while highlighting the conceptual richness and methodological diversity of semiotic perspectives. Written by a team of expert scholars in various semiotics and branding related fields, such as John A. Bateman, David Machin, Xavier Ruiz Collantes, Kay L. O’Halloran, Dario Mangano, George Rossolatos, Merce Oliva, Per Ledin, Gianfranco Marrone, Francesco Mangiapane, Jennie Mazur, Carlos Scolari, Ilaria Ventura, and edited by George Rossolatos, Chief Editor of the International Journal of Marketing Semiotics, the Handbook is intended as a point of reference for scholars who wish to enter the ‘House of Brand Semiotics’ and explore its marvels. The Handbook of Brand Semiotics, actively geared towards an inter-disciplinary dialogue between perspectives from the marketing and semiotic literatures, features the state-of-the-art, but also offers directions for future research in key streams, such as: - Analyzing and designing brand language across media - Brand image, brand symbols, brand icons vs. iconicity - The contribution of semiotics to transmedia storytelling - Could transmedia storytelling turn out to be what IMC forgot (i.e., the message)? - Narrativity and rhetorical approaches to branding - Semiotic roadmap for designing brand identity - Semiotic roadmap for designing logos and packaging - Comparative readings of structuralist, Peircean and sociosemiotic approaches to brandcomms - Sociosemiotic accounts of building brand identity online - Multimodality and Multimodal critical discourse analysis - Challenging the omnipotence of cognitivism in brandrelated research - Semiotics and (inter)cultural branding - Brand equity semiotics]]> Wed, 28 Jan 2015 10:46:27 GMT /slideshow/handbook-of-brand-semiotics/44001824 grossolatos@slideshare.net(grossolatos) HANDBOOK OF BRAND SEMIOTICS grossolatos HANDBOOK OF BRAND SEMIOTICS Semiotics has been making progressively inroads into marketing research over the past thirty years. Despite the amply demonstrated conceptual appeal and empirical pertinence of semiotic perspectives in various marketing research streams, spanning consumer research, brand communications, branding and consumer cultural studies, there has been a marked deficit in terms of consolidating semiotic brand-related research under a coherent disciplinary umbrella with identifiable boundaries and research agenda. The Handbook of Brand Semiotics furnishes a compass for the perplexed, a set of anchors for the inquisitive and a solid corpus for scholars, while highlighting the conceptual richness and methodological diversity of semiotic perspectives. Written by a team of expert scholars in various semiotics and branding related fields, such as John A. Bateman, David Machin, Xavier Ruiz Collantes, Kay L. O’Halloran, Dario Mangano, George Rossolatos, Merce Oliva, Per Ledin, Gianfranco Marrone, Francesco Mangiapane, Jennie Mazur, Carlos Scolari, Ilaria Ventura, and edited by George Rossolatos, Chief Editor of the International Journal of Marketing Semiotics, the Handbook is intended as a point of reference for scholars who wish to enter the ‘House of Brand Semiotics’ and explore its marvels. The Handbook of Brand Semiotics, actively geared towards an inter-disciplinary dialogue between perspectives from the marketing and semiotic literatures, features the state-of-the-art, but also offers directions for future research in key streams, such as: - Analyzing and designing brand language across media - Brand image, brand symbols, brand icons vs. iconicity - The contribution of semiotics to transmedia storytelling - Could transmedia storytelling turn out to be what IMC forgot (i.e., the message)? - Narrativity and rhetorical approaches to branding - Semiotic roadmap for designing brand identity - Semiotic roadmap for designing logos and packaging - Comparative readings of structuralist, Peircean and sociosemiotic approaches to brandcomms - Sociosemiotic accounts of building brand identity online - Multimodality and Multimodal critical discourse analysis - Challenging the omnipotence of cognitivism in brandrelated research - Semiotics and (inter)cultural branding - Brand equity semiotics <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/1stpressrelease2812015-150128104627-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /> HANDBOOK OF BRAND SEMIOTICS Semiotics has been making progressively inroads into marketing research over the past thirty years. Despite the amply demonstrated conceptual appeal and empirical pertinence of semiotic perspectives in various marketing research streams, spanning consumer research, brand communications, branding and consumer cultural studies, there has been a marked deficit in terms of consolidating semiotic brand-related research under a coherent disciplinary umbrella with identifiable boundaries and research agenda. The Handbook of Brand Semiotics furnishes a compass for the perplexed, a set of anchors for the inquisitive and a solid corpus for scholars, while highlighting the conceptual richness and methodological diversity of semiotic perspectives. Written by a team of expert scholars in various semiotics and branding related fields, such as John A. Bateman, David Machin, Xavier Ruiz Collantes, Kay L. O’Halloran, Dario Mangano, George Rossolatos, Merce Oliva, Per Ledin, Gianfranco Marrone, Francesco Mangiapane, Jennie Mazur, Carlos Scolari, Ilaria Ventura, and edited by George Rossolatos, Chief Editor of the International Journal of Marketing Semiotics, the Handbook is intended as a point of reference for scholars who wish to enter the ‘House of Brand Semiotics’ and explore its marvels. The Handbook of Brand Semiotics, actively geared towards an inter-disciplinary dialogue between perspectives from the marketing and semiotic literatures, features the state-of-the-art, but also offers directions for future research in key streams, such as: - Analyzing and designing brand language across media - Brand image, brand symbols, brand icons vs. iconicity - The contribution of semiotics to transmedia storytelling - Could transmedia storytelling turn out to be what IMC forgot (i.e., the message)? - Narrativity and rhetorical approaches to branding - Semiotic roadmap for designing brand identity - Semiotic roadmap for designing logos and packaging - Comparative readings of structuralist, Peircean and sociosemiotic approaches to brandcomms - Sociosemiotic accounts of building brand identity online - Multimodality and Multimodal critical discourse analysis - Challenging the omnipotence of cognitivism in brandrelated research - Semiotics and (inter)cultural branding - Brand equity semiotics

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0 George Rossolatos Semioticsof Popular Culture /slideshow/george-rossolatos-semioticsof-popular-culture/42437070 finalforupload-141207035746-conversion-gate01
George Rossolatos Semiotics of Popular Culture]]>
George Rossolatos Semiotics of Popular Culture]]> Sun, 07 Dec 2014 03:57:46 GMT /slideshow/george-rossolatos-semioticsof-popular-culture/42437070 grossolatos@slideshare.net(grossolatos) George Rossolatos Semioticsof Popular Culture grossolatos George Rossolatos Semiotics of Popular Culture <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/finalforupload-141207035746-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /> George Rossolatos Semiotics of Popular Culture

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0 George rossolatos building strong brands with structuralist rhetorical semiotics new bulgaria university 19 9 2014 /slideshow/george-rossolatos-building-strong-brands-with-structuralist-rhetorical-semiotics-new-bulgaria-university-19-9-2014/39273190 georgerossolatosbuildingstrongbrandswithstructuralistrhetoricalsemioticsnewbulgariauniversity1992014-140918233503-phpapp02
George Rossolatos Building strong brands with structuralist rhetorical semiotics New Bulgaria University 19 9 2014 12th International Association for Semiotic Studies World Congress]]>
George Rossolatos Building strong brands with structuralist rhetorical semiotics New Bulgaria University 19 9 2014 12th International Association for Semiotic Studies World Congress]]> Thu, 18 Sep 2014 23:35:03 GMT /slideshow/george-rossolatos-building-strong-brands-with-structuralist-rhetorical-semiotics-new-bulgaria-university-19-9-2014/39273190 grossolatos@slideshare.net(grossolatos) George rossolatos building strong brands with structuralist rhetorical semiotics new bulgaria university 19 9 2014 grossolatos George Rossolatos Building strong brands with structuralist rhetorical semiotics New Bulgaria University 19 9 2014 12th International Association for Semiotic Studies World Congress <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/georgerossolatosbuildingstrongbrandswithstructuralistrhetoricalsemioticsnewbulgariauniversity1992014-140918233503-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> George Rossolatos Building strong brands with structuralist rhetorical semiotics New Bulgaria University 19 9 2014 12th International Association for Semiotic Studies World Congress

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0 International Journal of Marketing Semiotics Vol.II, 2014 /slideshow/international-journal-of-marketing-semiotics-volii-2014/38045888 ijmsvol-140816053356-phpapp02
MARKETING SEMIOTICS]]>
MARKETING SEMIOTICS]]> Sat, 16 Aug 2014 05:33:56 GMT /slideshow/international-journal-of-marketing-semiotics-volii-2014/38045888 grossolatos@slideshare.net(grossolatos) International Journal of Marketing Semiotics Vol.II, 2014 grossolatos MARKETING SEMIOTICS <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ijmsvol-140816053356-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> MARKETING SEMIOTICS

International Journal of Marketing Semiotics Vol.II, 2014 from //disruptiVesemiOtics//

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0 Brand equity planning with structuralist operations and operations of rhetorical transformation /slideshow/brand-equity-planning-with-structuralist-operations-and-operations-of-rhetorical-transformation/37203231 equityplanningkodikas-libre-140721111653-phpapp02
This paper furnishes a structuralist rhetorical semiotic conceptual framework for brand equity planning. The main source of brand equity that is employed for exemplification purposes is the advertising filmic text. The conceptual framework assumes as its general blueprint Greimas’s generativist model of the trajectory of signification. Structuralist operations and operations of rhetorical transformation are posited as the basis for the generation of superior brand associations. The conceptual model put forward challenges the Greimasian assumption that a depth semantic structure is reducible to a binarist rationale, while adopting a connectionist approach in the form of associative networks. At the same time, the proposed framework deviates from the application of conceptual graphs in textual semiotics, while portraying in the form of associative networks how the three strata of a brand’s trajectory of signification interact with view to generating brand associations.]]>
This paper furnishes a structuralist rhetorical semiotic conceptual framework for brand equity planning. The main source of brand equity that is employed for exemplification purposes is the advertising filmic text. The conceptual framework assumes as its general blueprint Greimas’s generativist model of the trajectory of signification. Structuralist operations and operations of rhetorical transformation are posited as the basis for the generation of superior brand associations. The conceptual model put forward challenges the Greimasian assumption that a depth semantic structure is reducible to a binarist rationale, while adopting a connectionist approach in the form of associative networks. At the same time, the proposed framework deviates from the application of conceptual graphs in textual semiotics, while portraying in the form of associative networks how the three strata of a brand’s trajectory of signification interact with view to generating brand associations.]]> Mon, 21 Jul 2014 11:16:53 GMT /slideshow/brand-equity-planning-with-structuralist-operations-and-operations-of-rhetorical-transformation/37203231 grossolatos@slideshare.net(grossolatos) Brand equity planning with structuralist operations and operations of rhetorical transformation grossolatos This paper furnishes a structuralist rhetorical semiotic conceptual framework for brand equity planning. The main source of brand equity that is employed for exemplification purposes is the advertising filmic text. The conceptual framework assumes as its general blueprint Greimas’s generativist model of the trajectory of signification. Structuralist operations and operations of rhetorical transformation are posited as the basis for the generation of superior brand associations. The conceptual model put forward challenges the Greimasian assumption that a depth semantic structure is reducible to a binarist rationale, while adopting a connectionist approach in the form of associative networks. At the same time, the proposed framework deviates from the application of conceptual graphs in textual semiotics, while portraying in the form of associative networks how the three strata of a brand’s trajectory of signification interact with view to generating brand associations. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/equityplanningkodikas-libre-140721111653-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> This paper furnishes a structuralist rhetorical semiotic conceptual framework for brand equity planning. The main source of brand equity that is employed for exemplification purposes is the advertising filmic text. The conceptual framework assumes as its general blueprint Greimas’s generativist model of the trajectory of signification. Structuralist operations and operations of rhetorical transformation are posited as the basis for the generation of superior brand associations. The conceptual model put forward challenges the Greimasian assumption that a depth semantic structure is reducible to a binarist rationale, while adopting a connectionist approach in the form of associative networks. At the same time, the proposed framework deviates from the application of conceptual graphs in textual semiotics, while portraying in the form of associative networks how the three strata of a brand’s trajectory of signification interact with view to generating brand associations.

Brand equity planning with structuralist operations and operations of rhetorical transformation from //disruptiVesemiOtics//

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0 Exploring the rhetorical semiotic brand image structure of ad films with multivariate mapping techniques /grossolatos/exploring-the-rhetorical-semiotic-brand-image-structure-of-ad-films-with-multivariate-mapping-techniques rossolatosequityv2sem-2014-0012-140721111649-phpapp02
The aim of this paper is to demonstrate the applicability of multivariate mapping techniques to the exploration of the rhetorical semiotic brand image structure of ad films. By drawing on correspondence analysis and multidimen sional scaling, two techniques that are amply used in corpus linguistics and in marketing research, but also on the data reduction technique of factor analysis, it will be displayed how a set of nuclear semes and classemes or an intended semic structure that underlies ad filmic discursive structures may be projected along side rhetorical figures by its internal stakeholders (i.e., a brand management team, an account planning team or a marketing research team) with view to attaining differential brand associations. The illustration of the exploratory ana lytical methods takes place by recourse to a corpus of 62 ad filmic texts from 13 subbrands of the 3 major brands in the UK cereals market and 321 ad filmic seg ments that resulted from the segmentation procedure. This paper seeks to con tribute to advancements in the brand image and advertising rhetoric research streams by addressing distinctive modes of advertising rhetorical configuration at the level of the ad filmic text (as against print ads where the bulk of research on advertising rhetoric has concentrated), and moreover on a segmentbysegment level, rather than treating the ad film as a standalone unit of analysis, by adopt ing a multimodal outlook to advertising configurations that takes into account not only the verbal or the visual mode, but also interactions among modes, by adopting a product categoryspecific approach to advertising/brand textuality that draws on rhetorical semiotics and by employing exploratory statistical methods against the background of content analytic output.]]>
The aim of this paper is to demonstrate the applicability of multivariate mapping techniques to the exploration of the rhetorical semiotic brand image structure of ad films. By drawing on correspondence analysis and multidimen sional scaling, two techniques that are amply used in corpus linguistics and in marketing research, but also on the data reduction technique of factor analysis, it will be displayed how a set of nuclear semes and classemes or an intended semic structure that underlies ad filmic discursive structures may be projected along side rhetorical figures by its internal stakeholders (i.e., a brand management team, an account planning team or a marketing research team) with view to attaining differential brand associations. The illustration of the exploratory ana lytical methods takes place by recourse to a corpus of 62 ad filmic texts from 13 subbrands of the 3 major brands in the UK cereals market and 321 ad filmic seg ments that resulted from the segmentation procedure. This paper seeks to con tribute to advancements in the brand image and advertising rhetoric research streams by addressing distinctive modes of advertising rhetorical configuration at the level of the ad filmic text (as against print ads where the bulk of research on advertising rhetoric has concentrated), and moreover on a segmentbysegment level, rather than treating the ad film as a standalone unit of analysis, by adopt ing a multimodal outlook to advertising configurations that takes into account not only the verbal or the visual mode, but also interactions among modes, by adopting a product categoryspecific approach to advertising/brand textuality that draws on rhetorical semiotics and by employing exploratory statistical methods against the background of content analytic output.]]> Mon, 21 Jul 2014 11:16:49 GMT /grossolatos/exploring-the-rhetorical-semiotic-brand-image-structure-of-ad-films-with-multivariate-mapping-techniques grossolatos@slideshare.net(grossolatos) Exploring the rhetorical semiotic brand image structure of ad films with multivariate mapping techniques grossolatos The aim of this paper is to demonstrate the applicability of multivariate mapping techniques to the exploration of the rhetorical semiotic brand image structure of ad films. By drawing on correspondence analysis and multidimen sional scaling, two techniques that are amply used in corpus linguistics and in marketing research, but also on the data reduction technique of factor analysis, it will be displayed how a set of nuclear semes and classemes or an intended semic structure that underlies ad filmic discursive structures may be projected along side rhetorical figures by its internal stakeholders (i.e., a brand management team, an account planning team or a marketing research team) with view to attaining differential brand associations. The illustration of the exploratory ana lytical methods takes place by recourse to a corpus of 62 ad filmic texts from 13 subbrands of the 3 major brands in the UK cereals market and 321 ad filmic seg ments that resulted from the segmentation procedure. This paper seeks to con tribute to advancements in the brand image and advertising rhetoric research streams by addressing distinctive modes of advertising rhetorical configuration at the level of the ad filmic text (as against print ads where the bulk of research on advertising rhetoric has concentrated), and moreover on a segmentbysegment level, rather than treating the ad film as a standalone unit of analysis, by adopt ing a multimodal outlook to advertising configurations that takes into account not only the verbal or the visual mode, but also interactions among modes, by adopting a product categoryspecific approach to advertising/brand textuality that draws on rhetorical semiotics and by employing exploratory statistical methods against the background of content analytic output. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/rossolatosequityv2sem-2014-0012-140721111649-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> The aim of this paper is to demonstrate the applicability of multivariate mapping techniques to the exploration of the rhetorical semiotic brand image structure of ad films. By drawing on correspondence analysis and multidimen sional scaling, two techniques that are amply used in corpus linguistics and in marketing research, but also on the data reduction technique of factor analysis, it will be displayed how a set of nuclear semes and classemes or an intended semic structure that underlies ad filmic discursive structures may be projected along side rhetorical figures by its internal stakeholders (i.e., a brand management team, an account planning team or a marketing research team) with view to attaining differential brand associations. The illustration of the exploratory ana lytical methods takes place by recourse to a corpus of 62 ad filmic texts from 13 subbrands of the 3 major brands in the UK cereals market and 321 ad filmic seg ments that resulted from the segmentation procedure. This paper seeks to con tribute to advancements in the brand image and advertising rhetoric research streams by addressing distinctive modes of advertising rhetorical configuration at the level of the ad filmic text (as against print ads where the bulk of research on advertising rhetoric has concentrated), and moreover on a segmentbysegment level, rather than treating the ad film as a standalone unit of analysis, by adopt ing a multimodal outlook to advertising configurations that takes into account not only the verbal or the visual mode, but also interactions among modes, by adopting a product categoryspecific approach to advertising/brand textuality that draws on rhetorical semiotics and by employing exploratory statistical methods against the background of content analytic output.

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0 George rossolatos post doctoral application march 2014: For a semiotic model of cultural branding and the dynamic management of a brandosphere in the face of User Generated Advertising /slideshow/george-rossolatos-post-doctoral-application-march-2014/36091868 georgerossolatospostdoctoralapplicationmarch2014-140619213859-phpapp02
George rossolatos post doctoral application march 2014: For a semiotic model of cultural branding and the dynamic management of a brandosphere in the face of User Generated Advertising]]>
George rossolatos post doctoral application march 2014: For a semiotic model of cultural branding and the dynamic management of a brandosphere in the face of User Generated Advertising]]> Thu, 19 Jun 2014 21:38:59 GMT /slideshow/george-rossolatos-post-doctoral-application-march-2014/36091868 grossolatos@slideshare.net(grossolatos) George rossolatos post doctoral application march 2014: For a semiotic model of cultural branding and the dynamic management of a brandosphere in the face of User Generated Advertising grossolatos George rossolatos post doctoral application march 2014: For a semiotic model of cultural branding and the dynamic management of a brandosphere in the face of User Generated Advertising <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/georgerossolatospostdoctoralapplicationmarch2014-140619213859-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> George rossolatos post doctoral application march 2014: For a semiotic model of cultural branding and the dynamic management of a brandosphere in the face of User Generated Advertising

George rossolatos post doctoral application march 2014: For a semiotic model of cultural branding and the dynamic management of a brandosphere in the face of User Generated Advertising from //disruptiVesemiOtics//

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0 George rossolatos seminar on branding, brand equity, brand semiotic models and research methods part 5 /slideshow/george-rossolatos-seminar-on-branding-brand-equity-brand-semiotic-models-and-research-methods-part-5/34632133 georgerossolatosseminaronbrandingbrandequitybrandsemioticmodelsandresearchmethodspart5-140513123951-phpapp02
Seminar on Branding, brand equity, brand semiotic models and research methods Tartu University, Estonia 13-14 May 2014 George Rossolatos MSc, MBA, PhD //disruptiVesemiOtics// email: georgerossolatos123@gmail.com http://uni-kassel.academia.edu/georgerossolatos ]]>
Seminar on Branding, brand equity, brand semiotic models and research methods Tartu University, Estonia 13-14 May 2014 George Rossolatos MSc, MBA, PhD //disruptiVesemiOtics// email: georgerossolatos123@gmail.com http://uni-kassel.academia.edu/georgerossolatos ]]> Tue, 13 May 2014 12:39:51 GMT /slideshow/george-rossolatos-seminar-on-branding-brand-equity-brand-semiotic-models-and-research-methods-part-5/34632133 grossolatos@slideshare.net(grossolatos) George rossolatos seminar on branding, brand equity, brand semiotic models and research methods part 5 grossolatos Seminar on Branding, brand equity, brand semiotic models and research methods Tartu University, Estonia 13-14 May 2014 George Rossolatos MSc, MBA, PhD //disruptiVesemiOtics// email: georgerossolatos123@gmail.com http://uni-kassel.academia.edu/georgerossolatos <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/georgerossolatosseminaronbrandingbrandequitybrandsemioticmodelsandresearchmethodspart5-140513123951-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Seminar on Branding, brand equity, brand semiotic models and research methods Tartu University, Estonia 13-14 May 2014 George Rossolatos MSc, MBA, PhD //disruptiVesemiOtics// email: georgerossolatos123@gmail.com http://uni-kassel.academia.edu/georgerossolatos

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0 George rossolatos seminar on branding, brand equity, brand semiotic models and research methods part 4 /slideshow/george-rossolatos-seminar-on-branding-brand-equity-brand-semiotic-models-and-research-methods-part-4/34632087 georgerossolatosseminaronbrandingbrandequitybrandsemioticmodelsandresearchmethodspart4-140513123846-phpapp02
Seminar on Branding, brand equity, brand semiotic models and research methods Tartu University, Estonia 13-14 May 2014 George Rossolatos MSc, MBA, PhD //disruptiVesemiOtics// email: georgerossolatos123@gmail.com http://uni-kassel.academia.edu/georgerossolatos ]]>
Seminar on Branding, brand equity, brand semiotic models and research methods Tartu University, Estonia 13-14 May 2014 George Rossolatos MSc, MBA, PhD //disruptiVesemiOtics// email: georgerossolatos123@gmail.com http://uni-kassel.academia.edu/georgerossolatos ]]> Tue, 13 May 2014 12:38:46 GMT /slideshow/george-rossolatos-seminar-on-branding-brand-equity-brand-semiotic-models-and-research-methods-part-4/34632087 grossolatos@slideshare.net(grossolatos) George rossolatos seminar on branding, brand equity, brand semiotic models and research methods part 4 grossolatos Seminar on Branding, brand equity, brand semiotic models and research methods Tartu University, Estonia 13-14 May 2014 George Rossolatos MSc, MBA, PhD //disruptiVesemiOtics// email: georgerossolatos123@gmail.com http://uni-kassel.academia.edu/georgerossolatos <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/georgerossolatosseminaronbrandingbrandequitybrandsemioticmodelsandresearchmethodspart4-140513123846-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Seminar on Branding, brand equity, brand semiotic models and research methods Tartu University, Estonia 13-14 May 2014 George Rossolatos MSc, MBA, PhD //disruptiVesemiOtics// email: georgerossolatos123@gmail.com http://uni-kassel.academia.edu/georgerossolatos

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0 George rossolatos seminar on branding, brand equity, brand semiotic models and research methods part 3 /slideshow/george-rossolatos-seminar-on-branding-brand-equity-brand-semiotic-models-and-research-methods-part-3/34632027 georgerossolatosseminaronbrandingbrandequitybrandsemioticmodelsandresearchmethodspart3-140513123732-phpapp02
Seminar on Branding, brand equity, brand semiotic models and research methods Tartu University, Estonia 13-14 May 2014 George Rossolatos MSc, MBA, PhD //disruptiVesemiOtics// email: georgerossolatos123@gmail.com http://uni-kassel.academia.edu/georgerossolatos ]]>
Seminar on Branding, brand equity, brand semiotic models and research methods Tartu University, Estonia 13-14 May 2014 George Rossolatos MSc, MBA, PhD //disruptiVesemiOtics// email: georgerossolatos123@gmail.com http://uni-kassel.academia.edu/georgerossolatos ]]> Tue, 13 May 2014 12:37:32 GMT /slideshow/george-rossolatos-seminar-on-branding-brand-equity-brand-semiotic-models-and-research-methods-part-3/34632027 grossolatos@slideshare.net(grossolatos) George rossolatos seminar on branding, brand equity, brand semiotic models and research methods part 3 grossolatos Seminar on Branding, brand equity, brand semiotic models and research methods Tartu University, Estonia 13-14 May 2014 George Rossolatos MSc, MBA, PhD //disruptiVesemiOtics// email: georgerossolatos123@gmail.com http://uni-kassel.academia.edu/georgerossolatos <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/georgerossolatosseminaronbrandingbrandequitybrandsemioticmodelsandresearchmethodspart3-140513123732-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Seminar on Branding, brand equity, brand semiotic models and research methods Tartu University, Estonia 13-14 May 2014 George Rossolatos MSc, MBA, PhD //disruptiVesemiOtics// email: georgerossolatos123@gmail.com http://uni-kassel.academia.edu/georgerossolatos

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0 George rossolatos seminar on branding, brand equity, brand semiotic models and research methods part 2 /slideshow/george-rossolatos-seminar-on-branding-brand-equity-brand-semiotic-models-and-research-methods-part-2/34631978 georgerossolatosseminaronbrandingbrandequitybrandsemioticmodelsandresearchmethodspart2-140513123633-phpapp02
Seminar on Branding, brand equity, brand semiotic models and research methods Tartu University, Estonia 13-14 May 2014 George Rossolatos MSc, MBA, PhD //disruptiVesemiOtics// email: georgerossolatos123@gmail.com http://uni-kassel.academia.edu/georgerossolatos ]]>
Seminar on Branding, brand equity, brand semiotic models and research methods Tartu University, Estonia 13-14 May 2014 George Rossolatos MSc, MBA, PhD //disruptiVesemiOtics// email: georgerossolatos123@gmail.com http://uni-kassel.academia.edu/georgerossolatos ]]> Tue, 13 May 2014 12:36:33 GMT /slideshow/george-rossolatos-seminar-on-branding-brand-equity-brand-semiotic-models-and-research-methods-part-2/34631978 grossolatos@slideshare.net(grossolatos) George rossolatos seminar on branding, brand equity, brand semiotic models and research methods part 2 grossolatos Seminar on Branding, brand equity, brand semiotic models and research methods Tartu University, Estonia 13-14 May 2014 George Rossolatos MSc, MBA, PhD //disruptiVesemiOtics// email: georgerossolatos123@gmail.com http://uni-kassel.academia.edu/georgerossolatos <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/georgerossolatosseminaronbrandingbrandequitybrandsemioticmodelsandresearchmethodspart2-140513123633-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Seminar on Branding, brand equity, brand semiotic models and research methods Tartu University, Estonia 13-14 May 2014 George Rossolatos MSc, MBA, PhD //disruptiVesemiOtics// email: georgerossolatos123@gmail.com http://uni-kassel.academia.edu/georgerossolatos

George rossolatos seminar on branding, brand equity, brand semiotic models and research methods part 2 from //disruptiVesemiOtics//

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0 George rossolatos seminar on branding, brand equity, brand semiotic models and research methods part 1 /slideshow/george-rossolatos-seminar-on-branding-brand-equity-brand-semiotic-models-and-research-methods-part-1/34631873 georgerossolatosseminaronbrandingbrandequitybrandsemioticmodelsandresearchmethodspart1-140513123415-phpapp01
Seminar on Branding, brand equity, brand semiotic models and research methods Tartu University, Estonia 13-14 May 2014 George Rossolatos MSc, MBA, PhD //disruptiVesemiOtics// email: georgerossolatos123@gmail.com http://uni-kassel.academia.edu/georgerossolatos ]]>
Seminar on Branding, brand equity, brand semiotic models and research methods Tartu University, Estonia 13-14 May 2014 George Rossolatos MSc, MBA, PhD //disruptiVesemiOtics// email: georgerossolatos123@gmail.com http://uni-kassel.academia.edu/georgerossolatos ]]> Tue, 13 May 2014 12:34:15 GMT /slideshow/george-rossolatos-seminar-on-branding-brand-equity-brand-semiotic-models-and-research-methods-part-1/34631873 grossolatos@slideshare.net(grossolatos) George rossolatos seminar on branding, brand equity, brand semiotic models and research methods part 1 grossolatos Seminar on Branding, brand equity, brand semiotic models and research methods Tartu University, Estonia 13-14 May 2014 George Rossolatos MSc, MBA, PhD //disruptiVesemiOtics// email: georgerossolatos123@gmail.com http://uni-kassel.academia.edu/georgerossolatos <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/georgerossolatosseminaronbrandingbrandequitybrandsemioticmodelsandresearchmethodspart1-140513123415-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Seminar on Branding, brand equity, brand semiotic models and research methods Tartu University, Estonia 13-14 May 2014 George Rossolatos MSc, MBA, PhD //disruptiVesemiOtics// email: georgerossolatos123@gmail.com http://uni-kassel.academia.edu/georgerossolatos

George rossolatos seminar on branding, brand equity, brand semiotic models and research methods part 1 from //disruptiVesemiOtics//

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0 Social engineering, new social movements by //disruptiVesemiOtics// /grossolatos/social-engineering-new-social-movements-by-disruptivesemiotics socialengineering-140508171130-phpapp02
Social engineering, new social movements by //disruptiVesemiOtics//]]>
Social engineering, new social movements by //disruptiVesemiOtics//]]> Thu, 08 May 2014 17:11:30 GMT /grossolatos/social-engineering-new-social-movements-by-disruptivesemiotics grossolatos@slideshare.net(grossolatos) Social engineering, new social movements by //disruptiVesemiOtics// grossolatos Social engineering, new social movements by //disruptiVesemiOtics// <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/socialengineering-140508171130-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Social engineering, new social movements by //disruptiVesemiOtics//

Social engineering, new social movements by //disruptiVesemiOtics// from //disruptiVesemiOtics//

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0 George rossolatos links multimodality social semiotics advertising analysis /grossolatos/george-rossolatos-links-multimodality-social-semiotics-advertising-analysis georgerossolatoslinksmultimodalitysocialsemioticsadvertisinganalysis-140504113942-phpapp02
George rossolatos links multimodality social semiotics advertising analysis]]>
George rossolatos links multimodality social semiotics advertising analysis]]> Sun, 04 May 2014 11:39:42 GMT /grossolatos/george-rossolatos-links-multimodality-social-semiotics-advertising-analysis grossolatos@slideshare.net(grossolatos) George rossolatos links multimodality social semiotics advertising analysis grossolatos George rossolatos links multimodality social semiotics advertising analysis <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/georgerossolatoslinksmultimodalitysocialsemioticsadvertisinganalysis-140504113942-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> George rossolatos links multimodality social semiotics advertising analysis

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0 International Journal of Marketing Semiotics Vol.I /slideshow/international-journal-of-marketing-semiotics-voli/29521324 ijms-vol-i-131227041554-phpapp01
International Journal of Marketing Semiotics Vol.I]]>
International Journal of Marketing Semiotics Vol.I]]> Fri, 27 Dec 2013 04:15:54 GMT /slideshow/international-journal-of-marketing-semiotics-voli/29521324 grossolatos@slideshare.net(grossolatos) International Journal of Marketing Semiotics Vol.I grossolatos International Journal of Marketing Semiotics Vol.I <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ijms-vol-i-131227041554-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> International Journal of Marketing Semiotics Vol.I

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0 Social engineering, cybernetics and archaeology/genealogy of social movements /slideshow/social-engineering-29521126/29521126 socialengineering-131227040047-phpapp02
Social engineering, cybernetics and archaeology/genealogy of social movements ]]>
Social engineering, cybernetics and archaeology/genealogy of social movements ]]> Fri, 27 Dec 2013 04:00:47 GMT /slideshow/social-engineering-29521126/29521126 grossolatos@slideshare.net(grossolatos) Social engineering, cybernetics and archaeology/genealogy of social movements grossolatos Social engineering, cybernetics and archaeology/genealogy of social movements <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/socialengineering-131227040047-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Social engineering, cybernetics and archaeology/genealogy of social movements

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0 George Rossolatos Brand equity planning with structuralist rhetorical semiotics Kassel University Press Feb 2014 /grossolatos/rossolatos-brand-equity-planning-volii-toc-and-chapters-overview-nov-2013 rossolatosbrandequityplanningvoliitocandchaptersoverviewnov2013-131209043025-phpapp01
RHETORICAL SEMIOTIC BRAND EQUITY PLANNING METHODOLOGY, 900 PAGES ]]>
RHETORICAL SEMIOTIC BRAND EQUITY PLANNING METHODOLOGY, 900 PAGES ]]> Mon, 09 Dec 2013 04:30:25 GMT /grossolatos/rossolatos-brand-equity-planning-volii-toc-and-chapters-overview-nov-2013 grossolatos@slideshare.net(grossolatos) George Rossolatos Brand equity planning with structuralist rhetorical semiotics Kassel University Press Feb 2014 grossolatos RHETORICAL SEMIOTIC BRAND EQUITY PLANNING METHODOLOGY, 900 PAGES <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/rossolatosbrandequityplanningvoliitocandchaptersoverviewnov2013-131209043025-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> RHETORICAL SEMIOTIC BRAND EQUITY PLANNING METHODOLOGY, 900 PAGES

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0 Presentation Atlas.ti User Conference 2013, Berlin Fostering Dialogue on Qualitative Methods September 12 – 14 /grossolatos/atlas-sep-2013 atlassep2013-130913115334-phpapp02
Presentation Atlas.ti User Conference 2013, Berlin Fostering Dialogue on Qualitative Methods September 12 – 14]]>
Presentation Atlas.ti User Conference 2013, Berlin Fostering Dialogue on Qualitative Methods September 12 – 14]]> Fri, 13 Sep 2013 11:53:34 GMT /grossolatos/atlas-sep-2013 grossolatos@slideshare.net(grossolatos) Presentation Atlas.ti User Conference 2013, Berlin Fostering Dialogue on Qualitative Methods September 12 – 14 grossolatos Presentation Atlas.ti User Conference 2013, Berlin Fostering Dialogue on Qualitative Methods September 12 – 14 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/atlassep2013-130913115334-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Presentation Atlas.ti User Conference 2013, Berlin Fostering Dialogue on Qualitative Methods September 12 – 14

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0 https://cdn.slidesharecdn.com/profile-photo-grossolatos-48x48.jpg?cb=1522911537 grossolatos.blogspot.com/ https://cdn.slidesharecdn.com/ss_thumbnails/pressreleasehandbookofbrandsemiotics-151027163323-lva1-app6892-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/press-release-handbook-of-brand-semiotics/54439568 Press release handbook... https://cdn.slidesharecdn.com/ss_thumbnails/ijmsiii-151010115421-lva1-app6892-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/international-journal-of-marketing-semiotics-voliii/53768022 INTERNATIONAL JOURNAL ... https://cdn.slidesharecdn.com/ss_thumbnails/1stpressrelease2812015-150128104627-conversion-gate01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/handbook-of-brand-semiotics/44001824 HANDBOOK OF BRAND SEMI...