�ݺ�ߣshows by User: growco

�ݺ�ߣshows by User: growco / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: growco / Wed, 18 Jan 2017 19:38:36 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: growco GrowthStack 2016 — Scale and Acquire New Users: Growth Workshop, Led by Facebook /slideshow/growthstack-2016-scale-and-acquire-new-users-growth-workshop-led-by-facebook/71157731 facebookworkshop-170118193837
With over 4M+ apps in app stores, getting your app noticed is a massive challenge. But getting installs is just the rst step. With more than 50% of apps making less than $500/month, app developers and marketers are recognizing the need to go beyond just the installs. Recent advances in Facebook’s mobile app ads offer sophisticated targeting and optimization so you can focus on acquisition of high-value users. In this session, we’ll give you an overview of mobile app ads and walk you through the implementation of some of our most powerful features. You will also hear about best practices and tips from our pros so you can get the most out of your ad spend. Michael Man, Software Engineer @ Facebook Andy Ni, Software Engineer @ Facebook]]>
With over 4M+ apps in app stores, getting your app noticed is a massive challenge. But getting installs is just the rst step. With more than 50% of apps making less than $500/month, app developers and marketers are recognizing the need to go beyond just the installs. Recent advances in Facebook’s mobile app ads offer sophisticated targeting and optimization so you can focus on acquisition of high-value users. In this session, we’ll give you an overview of mobile app ads and walk you through the implementation of some of our most powerful features. You will also hear about best practices and tips from our pros so you can get the most out of your ad spend. Michael Man, Software Engineer @ Facebook Andy Ni, Software Engineer @ Facebook]]> Wed, 18 Jan 2017 19:38:36 GMT /slideshow/growthstack-2016-scale-and-acquire-new-users-growth-workshop-led-by-facebook/71157731 growco@slideshare.net(growco) GrowthStack 2016 — Scale and Acquire New Users: Growth Workshop, Led by Facebook growco With over 4M+ apps in app stores, getting your app noticed is a massive challenge. But getting installs is just the rst step. With more than 50% of apps making less than $500/month, app developers and marketers are recognizing the need to go beyond just the installs. Recent advances in Facebook’s mobile app ads offer sophisticated targeting and optimization so you can focus on acquisition of high-value users. In this session, we’ll give you an overview of mobile app ads and walk you through the implementation of some of our most powerful features. You will also hear about best practices and tips from our pros so you can get the most out of your ad spend. Michael Man, Software Engineer @ Facebook Andy Ni, Software Engineer @ Facebook <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/facebookworkshop-170118193837-thumbnail.jpg?width=120&height=120&fit=bounds" /> With over 4M+ apps in app stores, getting your app noticed is a massive challenge. But getting installs is just the rst step. With more than 50% of apps making less than $500/month, app developers and marketers are recognizing the need to go beyond just the installs. Recent advances in Facebook’s mobile app ads offer sophisticated targeting and optimization so you can focus on acquisition of high-value users. In this session, we’ll give you an overview of mobile app ads and walk you through the implementation of some of our most powerful features. You will also hear about best practices and tips from our pros so you can get the most out of your ad spend. Michael Man, Software Engineer @ Facebook Andy Ni, Software Engineer @ Facebook

GrowthStack 2016 — Scale and Acquire New Users: Growth Workshop, Led by Facebook from Grow.co

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0 GrowthStack 2016 — Driving Conversions Beyond the Install /slideshow/growthstack-2016-driving-conversions-beyond-the-install/71157723 1050am-170118193831
It seems everyone’s goal is to get installs for their app. But that’s just the first step. Helping your users become engaged and ultimately paying requires smart tactics on your part. For example, businesses not only want people to enter their store but also to make purchases in their store. The challenge for most app marketers is that they acquire installs with the hope that those installs becoming engaged customers of their product. Unfortunately, not all installs become engaged customers. In fact, only 30% of users return to an app a day after installing it. That means advertisers can easily waste money on people who never become passionate about their business. In this session, hear about some of the latest features you can use with app ads to not only acquire installs, but also long-term and engaged users of your app, leading to what’s most important for your business: sales. Tejal Parekh, Product Marketing, App Ads and Games @ Facebook]]>
It seems everyone’s goal is to get installs for their app. But that’s just the first step. Helping your users become engaged and ultimately paying requires smart tactics on your part. For example, businesses not only want people to enter their store but also to make purchases in their store. The challenge for most app marketers is that they acquire installs with the hope that those installs becoming engaged customers of their product. Unfortunately, not all installs become engaged customers. In fact, only 30% of users return to an app a day after installing it. That means advertisers can easily waste money on people who never become passionate about their business. In this session, hear about some of the latest features you can use with app ads to not only acquire installs, but also long-term and engaged users of your app, leading to what’s most important for your business: sales. Tejal Parekh, Product Marketing, App Ads and Games @ Facebook]]> Wed, 18 Jan 2017 19:38:31 GMT /slideshow/growthstack-2016-driving-conversions-beyond-the-install/71157723 growco@slideshare.net(growco) GrowthStack 2016 — Driving Conversions Beyond the Install growco It seems everyone’s goal is to get installs for their app. But that’s just the first step. Helping your users become engaged and ultimately paying requires smart tactics on your part. For example, businesses not only want people to enter their store but also to make purchases in their store. The challenge for most app marketers is that they acquire installs with the hope that those installs becoming engaged customers of their product. Unfortunately, not all installs become engaged customers. In fact, only 30% of users return to an app a day after installing it. That means advertisers can easily waste money on people who never become passionate about their business. In this session, hear about some of the latest features you can use with app ads to not only acquire installs, but also long-term and engaged users of your app, leading to what’s most important for your business: sales. Tejal Parekh, Product Marketing, App Ads and Games @ Facebook <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/1050am-170118193831-thumbnail.jpg?width=120&height=120&fit=bounds" /> It seems everyone’s goal is to get installs for their app. But that’s just the first step. Helping your users become engaged and ultimately paying requires smart tactics on your part. For example, businesses not only want people to enter their store but also to make purchases in their store. The challenge for most app marketers is that they acquire installs with the hope that those installs becoming engaged customers of their product. Unfortunately, not all installs become engaged customers. In fact, only 30% of users return to an app a day after installing it. That means advertisers can easily waste money on people who never become passionate about their business. In this session, hear about some of the latest features you can use with app ads to not only acquire installs, but also long-term and engaged users of your app, leading to what’s most important for your business: sales. Tejal Parekh, Product Marketing, App Ads and Games @ Facebook

GrowthStack 2016 — Driving Conversions Beyond the Install from Grow.co

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0 GrowthStack 2016 — Data Platforms: Why Nothing Has Changed Except Everything /slideshow/growthstack-2016-data-platforms-why-nothing-has-changed-except-everything/71157361 mk-datapres-170118192616
Mobile marketing is officially an omni-channel game and understanding your customer data across multiple screens is more important than ever. Michael Katz, Co-Founder / CEO @ mParticle]]>
Mobile marketing is officially an omni-channel game and understanding your customer data across multiple screens is more important than ever. Michael Katz, Co-Founder / CEO @ mParticle]]> Wed, 18 Jan 2017 19:26:15 GMT /slideshow/growthstack-2016-data-platforms-why-nothing-has-changed-except-everything/71157361 growco@slideshare.net(growco) GrowthStack 2016 — Data Platforms: Why Nothing Has Changed Except Everything growco Mobile marketing is officially an omni-channel game and understanding your customer data across multiple screens is more important than ever. Michael Katz, Co-Founder / CEO @ mParticle <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mk-datapres-170118192616-thumbnail.jpg?width=120&height=120&fit=bounds" /> Mobile marketing is officially an omni-channel game and understanding your customer data across multiple screens is more important than ever. Michael Katz, Co-Founder / CEO @ mParticle

GrowthStack 2016 — Data Platforms: Why Nothing Has Changed Except Everything from Grow.co

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0 GrowthStack 2016 — 2017 Update to the Mobile Growth Stack /growco/growthstack-2016-2017-update-to-the-mobile-growth-stack growthstacksfslides-andycarvellfinal-170118192615
There is one person that literally wrote the book on the mobile growth stack, and that is Andy Carvell. He is one of the leading proponents in the growth world of taking a structured, thoughtful approach to building a stack that can adequately support a growth team. We are thrilled to have him here to share his update on how growth stacks are evolving in the native mobile app space. Andy Carvell, Partner @ Phiture and MobileGrowthStack.com]]>
There is one person that literally wrote the book on the mobile growth stack, and that is Andy Carvell. He is one of the leading proponents in the growth world of taking a structured, thoughtful approach to building a stack that can adequately support a growth team. We are thrilled to have him here to share his update on how growth stacks are evolving in the native mobile app space. Andy Carvell, Partner @ Phiture and MobileGrowthStack.com]]> Wed, 18 Jan 2017 19:26:14 GMT /growco/growthstack-2016-2017-update-to-the-mobile-growth-stack growco@slideshare.net(growco) GrowthStack 2016 — 2017 Update to the Mobile Growth Stack growco There is one person that literally wrote the book on the mobile growth stack, and that is Andy Carvell. He is one of the leading proponents in the growth world of taking a structured, thoughtful approach to building a stack that can adequately support a growth team. We are thrilled to have him here to share his update on how growth stacks are evolving in the native mobile app space. Andy Carvell, Partner @ Phiture and MobileGrowthStack.com <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/growthstacksfslides-andycarvellfinal-170118192615-thumbnail.jpg?width=120&height=120&fit=bounds" /> There is one person that literally wrote the book on the mobile growth stack, and that is Andy Carvell. He is one of the leading proponents in the growth world of taking a structured, thoughtful approach to building a stack that can adequately support a growth team. We are thrilled to have him here to share his update on how growth stacks are evolving in the native mobile app space. Andy Carvell, Partner @ Phiture and MobileGrowthStack.com

GrowthStack 2016 — 2017 Update to the Mobile Growth Stack from Grow.co

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0 GrowthStack 2016 — Rapid Response To Mobile Fraud /slideshow/growthstack-2016-rapid-response-to-mobile-fraud/71157356 250pm-170118192613
App install and engagement fraud cost mobile advertisers up to $350 million this year. Paying for bad installs first and negotiating a refund later means taking only a reactive approach to this massive issue – instead, you need early indicators of fraudulent traffic that you can act on right away. In this session, you’ll learn how Game Circus uses a variety of anti-fraud techniques as well as device-level data to prevent bad installs before they occur. Marcus Lee, Director, Mobile User Acquisition @ Game Circus Sunil Bhagwan, Vice President, Sales @ AppsFlyer]]>
App install and engagement fraud cost mobile advertisers up to $350 million this year. Paying for bad installs first and negotiating a refund later means taking only a reactive approach to this massive issue – instead, you need early indicators of fraudulent traffic that you can act on right away. In this session, you’ll learn how Game Circus uses a variety of anti-fraud techniques as well as device-level data to prevent bad installs before they occur. Marcus Lee, Director, Mobile User Acquisition @ Game Circus Sunil Bhagwan, Vice President, Sales @ AppsFlyer]]> Wed, 18 Jan 2017 19:26:13 GMT /slideshow/growthstack-2016-rapid-response-to-mobile-fraud/71157356 growco@slideshare.net(growco) GrowthStack 2016 — Rapid Response To Mobile Fraud growco App install and engagement fraud cost mobile advertisers up to $350 million this year. Paying for bad installs first and negotiating a refund later means taking only a reactive approach to this massive issue – instead, you need early indicators of fraudulent traffic that you can act on right away. In this session, you’ll learn how Game Circus uses a variety of anti-fraud techniques as well as device-level data to prevent bad installs before they occur. Marcus Lee, Director, Mobile User Acquisition @ Game Circus Sunil Bhagwan, Vice President, Sales @ AppsFlyer <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/250pm-170118192613-thumbnail.jpg?width=120&height=120&fit=bounds" /> App install and engagement fraud cost mobile advertisers up to $350 million this year. Paying for bad installs first and negotiating a refund later means taking only a reactive approach to this massive issue – instead, you need early indicators of fraudulent traffic that you can act on right away. In this session, you’ll learn how Game Circus uses a variety of anti-fraud techniques as well as device-level data to prevent bad installs before they occur. Marcus Lee, Director, Mobile User Acquisition @ Game Circus Sunil Bhagwan, Vice President, Sales @ AppsFlyer

GrowthStack 2016 — Rapid Response To Mobile Fraud from Grow.co

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0 GrowCommerce 2016 — Live Case Study Analysis: Getting the Most from Your Marketing Spend /slideshow/growcommerce-2016-live-case-study-analysis-getting-the-most-from-your-marketing-spend/65007550 1135am-160815142526
GrowCommerce 2016 Panel — 11:35am - 12:05pm Ever wonder if you’re marketing mix is optimal, whether your core metrics are in-line with industry standards or whether your message is attracting the right type of customer? Now is your chance to ask the experts! This panel will analyze audience-submitted marketing challenges and provide immediate and actionable insights that you can put to use. Our marketing experts are going to show you how it’s done -- see what happens live! Emily Hickey, Co-Founder @ OnTapp Media Matt Kritzer, Former Vice President of Ecommerce @ Tommy John Brian Suh, AVP of Analytics & Solution Architecture @ Visual IQ Moderated by: Cassie Mecsery, Consultant]]>
GrowCommerce 2016 Panel — 11:35am - 12:05pm Ever wonder if you’re marketing mix is optimal, whether your core metrics are in-line with industry standards or whether your message is attracting the right type of customer? Now is your chance to ask the experts! This panel will analyze audience-submitted marketing challenges and provide immediate and actionable insights that you can put to use. Our marketing experts are going to show you how it’s done -- see what happens live! Emily Hickey, Co-Founder @ OnTapp Media Matt Kritzer, Former Vice President of Ecommerce @ Tommy John Brian Suh, AVP of Analytics & Solution Architecture @ Visual IQ Moderated by: Cassie Mecsery, Consultant]]> Mon, 15 Aug 2016 14:25:26 GMT /slideshow/growcommerce-2016-live-case-study-analysis-getting-the-most-from-your-marketing-spend/65007550 growco@slideshare.net(growco) GrowCommerce 2016 — Live Case Study Analysis: Getting the Most from Your Marketing Spend growco GrowCommerce 2016 Panel — 11:35am - 12:05pm Ever wonder if you’re marketing mix is optimal, whether your core metrics are in-line with industry standards or whether your message is attracting the right type of customer? Now is your chance to ask the experts! This panel will analyze audience-submitted marketing challenges and provide immediate and actionable insights that you can put to use. Our marketing experts are going to show you how it’s done -- see what happens live! Emily Hickey, Co-Founder @ OnTapp Media Matt Kritzer, Former Vice President of Ecommerce @ Tommy John Brian Suh, AVP of Analytics & Solution Architecture @ Visual IQ Moderated by: Cassie Mecsery, Consultant <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/1135am-160815142526-thumbnail.jpg?width=120&height=120&fit=bounds" /> GrowCommerce 2016 Panel — 11:35am - 12:05pm Ever wonder if you’re marketing mix is optimal, whether your core metrics are in-line with industry standards or whether your message is attracting the right type of customer? Now is your chance to ask the experts! This panel will analyze audience-submitted marketing challenges and provide immediate and actionable insights that you can put to use. Our marketing experts are going to show you how it’s done -- see what happens live! Emily Hickey, Co-Founder @ OnTapp Media Matt Kritzer, Former Vice President of Ecommerce @ Tommy John Brian Suh, AVP of Analytics & Solution Architecture @ Visual IQ Moderated by: Cassie Mecsery, Consultant

GrowCommerce 2016 — Live Case Study Analysis: Getting the Most from Your Marketing Spend from Grow.co

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0 GrowCommerce 2016 — How Fast-Growing E-Commerce Brands Are Driving Sales with Social /slideshow/growcommerce-2016-how-fastgrowing-ecommerce-brands-are-driving-sales-with-social/65007403 1120am-160815142123
GrowCommerce 2016 Keynote — 11:20am - 11:35am Ecommerce marketers are constantly experimenting with a wide variety of new and maturing marketing tactics. But in doing so, you’re creating mountains of data in effort to accelerate advertising efforts and pump insights back into the business. When you’re under enormous pressure to make it all pay off, how do you map out the most sophisticated acquisition strategy for your brand? In this session, we’ll discuss strategies to drive maximum ROI with efficient and personalized campaigns. You’ll also learn the most realistic way of addressing measurement challenges when segmenting your efforts across audiences, channels, and devices. Neal Boornazian, Executive Vice President @ OrionCKB Stephanie Heffernan, Sr. Ecommerce Marketing Manager @ ThinkGeek]]>
GrowCommerce 2016 Keynote — 11:20am - 11:35am Ecommerce marketers are constantly experimenting with a wide variety of new and maturing marketing tactics. But in doing so, you’re creating mountains of data in effort to accelerate advertising efforts and pump insights back into the business. When you’re under enormous pressure to make it all pay off, how do you map out the most sophisticated acquisition strategy for your brand? In this session, we’ll discuss strategies to drive maximum ROI with efficient and personalized campaigns. You’ll also learn the most realistic way of addressing measurement challenges when segmenting your efforts across audiences, channels, and devices. Neal Boornazian, Executive Vice President @ OrionCKB Stephanie Heffernan, Sr. Ecommerce Marketing Manager @ ThinkGeek]]> Mon, 15 Aug 2016 14:21:23 GMT /slideshow/growcommerce-2016-how-fastgrowing-ecommerce-brands-are-driving-sales-with-social/65007403 growco@slideshare.net(growco) GrowCommerce 2016 — How Fast-Growing E-Commerce Brands Are Driving Sales with Social growco GrowCommerce 2016 Keynote — 11:20am - 11:35am Ecommerce marketers are constantly experimenting with a wide variety of new and maturing marketing tactics. But in doing so, you’re creating mountains of data in effort to accelerate advertising efforts and pump insights back into the business. When you’re under enormous pressure to make it all pay off, how do you map out the most sophisticated acquisition strategy for your brand? In this session, we’ll discuss strategies to drive maximum ROI with efficient and personalized campaigns. You’ll also learn the most realistic way of addressing measurement challenges when segmenting your efforts across audiences, channels, and devices. Neal Boornazian, Executive Vice President @ OrionCKB Stephanie Heffernan, Sr. Ecommerce Marketing Manager @ ThinkGeek <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/1120am-160815142123-thumbnail.jpg?width=120&height=120&fit=bounds" /> GrowCommerce 2016 Keynote — 11:20am - 11:35am Ecommerce marketers are constantly experimenting with a wide variety of new and maturing marketing tactics. But in doing so, you’re creating mountains of data in effort to accelerate advertising efforts and pump insights back into the business. When you’re under enormous pressure to make it all pay off, how do you map out the most sophisticated acquisition strategy for your brand? In this session, we’ll discuss strategies to drive maximum ROI with efficient and personalized campaigns. You’ll also learn the most realistic way of addressing measurement challenges when segmenting your efforts across audiences, channels, and devices. Neal Boornazian, Executive Vice President @ OrionCKB Stephanie Heffernan, Sr. Ecommerce Marketing Manager @ ThinkGeek

GrowCommerce 2016 — How Fast-Growing E-Commerce Brands Are Driving Sales with Social from Grow.co

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0 GrowCommerce 2016 — Fireside Chat on Proximity Marketing /slideshow/growcommerce-2016-fireside-chat-on-proximity-marketing/65007384 925am-160815142054
GrowCommerce 2016 Keynote — 9:25am - 9:45am Proximity marketing is more than geo-fencing – it is a new data frontier that will allow marketers to make informed inferences about consumer desires based on their visits to multiple physical locations. Join Julie Bernard, CMO of Verve Mobile and David Spinato, Director of Digital at Harman International, as they discuss the potential of this new frontier, the strides Harman International is making in proximity marketing and the importance of remembering the basics (like quality creative) when entering this fascinating arena. Julie Bernard, Chief Marketing Officer @ Verve Dave Spinato, Global Director of Digital Mktg. & Social Media @ HARMAN International]]>
GrowCommerce 2016 Keynote — 9:25am - 9:45am Proximity marketing is more than geo-fencing – it is a new data frontier that will allow marketers to make informed inferences about consumer desires based on their visits to multiple physical locations. Join Julie Bernard, CMO of Verve Mobile and David Spinato, Director of Digital at Harman International, as they discuss the potential of this new frontier, the strides Harman International is making in proximity marketing and the importance of remembering the basics (like quality creative) when entering this fascinating arena. Julie Bernard, Chief Marketing Officer @ Verve Dave Spinato, Global Director of Digital Mktg. & Social Media @ HARMAN International]]> Mon, 15 Aug 2016 14:20:53 GMT /slideshow/growcommerce-2016-fireside-chat-on-proximity-marketing/65007384 growco@slideshare.net(growco) GrowCommerce 2016 — Fireside Chat on Proximity Marketing growco GrowCommerce 2016 Keynote — 9:25am - 9:45am Proximity marketing is more than geo-fencing – it is a new data frontier that will allow marketers to make informed inferences about consumer desires based on their visits to multiple physical locations. Join Julie Bernard, CMO of Verve Mobile and David Spinato, Director of Digital at Harman International, as they discuss the potential of this new frontier, the strides Harman International is making in proximity marketing and the importance of remembering the basics (like quality creative) when entering this fascinating arena. Julie Bernard, Chief Marketing Officer @ Verve Dave Spinato, Global Director of Digital Mktg. & Social Media @ HARMAN International <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/925am-160815142054-thumbnail.jpg?width=120&height=120&fit=bounds" /> GrowCommerce 2016 Keynote — 9:25am - 9:45am Proximity marketing is more than geo-fencing – it is a new data frontier that will allow marketers to make informed inferences about consumer desires based on their visits to multiple physical locations. Join Julie Bernard, CMO of Verve Mobile and David Spinato, Director of Digital at Harman International, as they discuss the potential of this new frontier, the strides Harman International is making in proximity marketing and the importance of remembering the basics (like quality creative) when entering this fascinating arena. Julie Bernard, Chief Marketing Officer @ Verve Dave Spinato, Global Director of Digital Mktg. & Social Media @ HARMAN International

GrowCommerce 2016 — Fireside Chat on Proximity Marketing from Grow.co

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0 GrowCommerce 2016 — Shopping Apps: A Deep Dive into Mobile User Acquisition Trends & Benchmarks /slideshow/growcommerce-2016-shopping-apps-a-deep-dive-into-mobile-user-acquisition-trends-benchmarks/65007262 240pm-160815141713
GrowCommerce 2016 Keynote — 2:40pm - 2:55pm How well does your shopping app convert installs into purchases? Are you over-spending to acquire mobile app installs that actively spend? What are the differences in user acquisition costs between men and women? Do iPhone users really convert better than Android users? Get ready for a deep dive into the user acquisition trends and benchmarks of shopping apps, including costs, conversion rates, average install-to-first purchase times and more. We’ve got lots of data and insights to help you benchmark your own shopping app and set new performance goals. Dennis Mink, Vice President of Marketing @ Liftoff]]>
GrowCommerce 2016 Keynote — 2:40pm - 2:55pm How well does your shopping app convert installs into purchases? Are you over-spending to acquire mobile app installs that actively spend? What are the differences in user acquisition costs between men and women? Do iPhone users really convert better than Android users? Get ready for a deep dive into the user acquisition trends and benchmarks of shopping apps, including costs, conversion rates, average install-to-first purchase times and more. We’ve got lots of data and insights to help you benchmark your own shopping app and set new performance goals. Dennis Mink, Vice President of Marketing @ Liftoff]]> Mon, 15 Aug 2016 14:17:12 GMT /slideshow/growcommerce-2016-shopping-apps-a-deep-dive-into-mobile-user-acquisition-trends-benchmarks/65007262 growco@slideshare.net(growco) GrowCommerce 2016 — Shopping Apps: A Deep Dive into Mobile User Acquisition Trends & Benchmarks growco GrowCommerce 2016 Keynote — 2:40pm - 2:55pm How well does your shopping app convert installs into purchases? Are you over-spending to acquire mobile app installs that actively spend? What are the differences in user acquisition costs between men and women? Do iPhone users really convert better than Android users? Get ready for a deep dive into the user acquisition trends and benchmarks of shopping apps, including costs, conversion rates, average install-to-first purchase times and more. We’ve got lots of data and insights to help you benchmark your own shopping app and set new performance goals. Dennis Mink, Vice President of Marketing @ Liftoff <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/240pm-160815141713-thumbnail.jpg?width=120&height=120&fit=bounds" /> GrowCommerce 2016 Keynote — 2:40pm - 2:55pm How well does your shopping app convert installs into purchases? Are you over-spending to acquire mobile app installs that actively spend? What are the differences in user acquisition costs between men and women? Do iPhone users really convert better than Android users? Get ready for a deep dive into the user acquisition trends and benchmarks of shopping apps, including costs, conversion rates, average install-to-first purchase times and more. We’ve got lots of data and insights to help you benchmark your own shopping app and set new performance goals. Dennis Mink, Vice President of Marketing @ Liftoff

GrowCommerce 2016 — Shopping Apps: A Deep Dive into Mobile User Acquisition Trends & Benchmarks from Grow.co

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0 MAU New York 2016 — Onboarding Best Practices /growco/mau-new-york-2016-onboarding-best-practices 935am-160812150702
MAU New York 2016 Keynote — 9:35am - 9:55am Onboarding is a problem as old as time, or at least mobile app time. While we can't promise you a silver bullet, we can offer a tactical level look at tests run to improve signup conversion as well as corresponding push enablement rates during onboarding for new users. Phil Anderson, Growth Advisor]]>
MAU New York 2016 Keynote — 9:35am - 9:55am Onboarding is a problem as old as time, or at least mobile app time. While we can't promise you a silver bullet, we can offer a tactical level look at tests run to improve signup conversion as well as corresponding push enablement rates during onboarding for new users. Phil Anderson, Growth Advisor]]> Fri, 12 Aug 2016 15:07:02 GMT /growco/mau-new-york-2016-onboarding-best-practices growco@slideshare.net(growco) MAU New York 2016 — Onboarding Best Practices growco MAU New York 2016 Keynote — 9:35am - 9:55am Onboarding is a problem as old as time, or at least mobile app time. While we can't promise you a silver bullet, we can offer a tactical level look at tests run to improve signup conversion as well as corresponding push enablement rates during onboarding for new users. Phil Anderson, Growth Advisor <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/935am-160812150702-thumbnail.jpg?width=120&height=120&fit=bounds" /> MAU New York 2016 Keynote — 9:35am - 9:55am Onboarding is a problem as old as time, or at least mobile app time. While we can't promise you a silver bullet, we can offer a tactical level look at tests run to improve signup conversion as well as corresponding push enablement rates during onboarding for new users. Phil Anderson, Growth Advisor

MAU New York 2016 — Onboarding Best Practices from Grow.co

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0 MAU New York 2016 — Adding Television Into Mobile User Acquisition Campaigns /slideshow/mau-new-york-2016-adding-television-into-mobile-user-acquisition-campaigns/64943233 puzuxwljrnwpfe5r8y9g-signature-e51c221c88e1a7100ef7023bdef21e3a5ce6669ab51089f8613d855c37094303-poli-160812145751
MAU New York 2016 Keynote — 3:40pm - 4:00pm Adding television to your MAU campaign provides a number of benefits — including directly acquiring new users and increased awareness of the mobile app, which leads to lower CPA costs for digital channels. In this session, we'll discuss how to add television to your campaign, including planning your campaign, targeted vs. untargeted television and measuring the impact of the television campaign. Marvin Hidalgo, Sr. Product Manager @ Simulmedia]]>
MAU New York 2016 Keynote — 3:40pm - 4:00pm Adding television to your MAU campaign provides a number of benefits — including directly acquiring new users and increased awareness of the mobile app, which leads to lower CPA costs for digital channels. In this session, we'll discuss how to add television to your campaign, including planning your campaign, targeted vs. untargeted television and measuring the impact of the television campaign. Marvin Hidalgo, Sr. Product Manager @ Simulmedia]]> Fri, 12 Aug 2016 14:57:50 GMT /slideshow/mau-new-york-2016-adding-television-into-mobile-user-acquisition-campaigns/64943233 growco@slideshare.net(growco) MAU New York 2016 — Adding Television Into Mobile User Acquisition Campaigns growco MAU New York 2016 Keynote — 3:40pm - 4:00pm Adding television to your MAU campaign provides a number of benefits — including directly acquiring new users and increased awareness of the mobile app, which leads to lower CPA costs for digital channels. In this session, we'll discuss how to add television to your campaign, including planning your campaign, targeted vs. untargeted television and measuring the impact of the television campaign. Marvin Hidalgo, Sr. Product Manager @ Simulmedia <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/puzuxwljrnwpfe5r8y9g-signature-e51c221c88e1a7100ef7023bdef21e3a5ce6669ab51089f8613d855c37094303-poli-160812145751-thumbnail.jpg?width=120&height=120&fit=bounds" /> MAU New York 2016 Keynote — 3:40pm - 4:00pm Adding television to your MAU campaign provides a number of benefits — including directly acquiring new users and increased awareness of the mobile app, which leads to lower CPA costs for digital channels. In this session, we'll discuss how to add television to your campaign, including planning your campaign, targeted vs. untargeted television and measuring the impact of the television campaign. Marvin Hidalgo, Sr. Product Manager @ Simulmedia

MAU New York 2016 — Adding Television Into Mobile User Acquisition Campaigns from Grow.co

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0 MAU New York 2016 — Mobile Moments: Engaging Your Most Valuable Customers /slideshow/mau-new-york-2016-mobile-moments-engaging-your-most-valuable-customers/64943231 x1bmcmxpsbybe8j9knpo-signature-e51c221c88e1a7100ef7023bdef21e3a5ce6669ab51089f8613d855c37094303-poli-160812145750
MAU New York 2016 Keynote — 2:30pm - 2:50pm In a mobile-centric world, brands must focus on the mobile customer experience. Marketers must fit into their customer's journey and adhere to their mobile behaviors to connect, engage and retain their most valuable customers. Mobile is different than other digital channels - it's personal, in the moment, and always with you. Brands need to understand how they need to fit into their customers' lifestyle. Interaction cannot be random. Experiences and engagement has to fit and be relevant with your users' mobile moments. Martin Doettling, Chief Marketing Officer @ Swrve]]>
MAU New York 2016 Keynote — 2:30pm - 2:50pm In a mobile-centric world, brands must focus on the mobile customer experience. Marketers must fit into their customer's journey and adhere to their mobile behaviors to connect, engage and retain their most valuable customers. Mobile is different than other digital channels - it's personal, in the moment, and always with you. Brands need to understand how they need to fit into their customers' lifestyle. Interaction cannot be random. Experiences and engagement has to fit and be relevant with your users' mobile moments. Martin Doettling, Chief Marketing Officer @ Swrve]]> Fri, 12 Aug 2016 14:57:50 GMT /slideshow/mau-new-york-2016-mobile-moments-engaging-your-most-valuable-customers/64943231 growco@slideshare.net(growco) MAU New York 2016 — Mobile Moments: Engaging Your Most Valuable Customers growco MAU New York 2016 Keynote — 2:30pm - 2:50pm In a mobile-centric world, brands must focus on the mobile customer experience. Marketers must fit into their customer's journey and adhere to their mobile behaviors to connect, engage and retain their most valuable customers. Mobile is different than other digital channels - it's personal, in the moment, and always with you. Brands need to understand how they need to fit into their customers' lifestyle. Interaction cannot be random. Experiences and engagement has to fit and be relevant with your users' mobile moments. Martin Doettling, Chief Marketing Officer @ Swrve <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/x1bmcmxpsbybe8j9knpo-signature-e51c221c88e1a7100ef7023bdef21e3a5ce6669ab51089f8613d855c37094303-poli-160812145750-thumbnail.jpg?width=120&height=120&fit=bounds" /> MAU New York 2016 Keynote — 2:30pm - 2:50pm In a mobile-centric world, brands must focus on the mobile customer experience. Marketers must fit into their customer's journey and adhere to their mobile behaviors to connect, engage and retain their most valuable customers. Mobile is different than other digital channels - it's personal, in the moment, and always with you. Brands need to understand how they need to fit into their customers' lifestyle. Interaction cannot be random. Experiences and engagement has to fit and be relevant with your users' mobile moments. Martin Doettling, Chief Marketing Officer @ Swrve

MAU New York 2016 — Mobile Moments: Engaging Your Most Valuable Customers from Grow.co

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0 MAU Vegas 2016 — Lessons Learned From A/B Testing Wins and Losses /slideshow/mau-vegas-2016-lessons-learned-from-ab-testing-wins-and-losses/62121086 330pm-160517234438
Mobile Apps Unlocked Vegas 2016 Thursday, May 5 Retention Breakout Session — 3:30pm - 3:50pm By now, we hope you have notepad’s full of ideas and new thoughts. If for some reason you have not hit your new things to try quota, don’t worry, our closing session will take you over the top featuring first-hand learnings from Life360's non-stop product experimentation engine. Andreas Gross, Founding Team / Product @ Life360]]>
Mobile Apps Unlocked Vegas 2016 Thursday, May 5 Retention Breakout Session — 3:30pm - 3:50pm By now, we hope you have notepad’s full of ideas and new thoughts. If for some reason you have not hit your new things to try quota, don’t worry, our closing session will take you over the top featuring first-hand learnings from Life360's non-stop product experimentation engine. Andreas Gross, Founding Team / Product @ Life360]]> Tue, 17 May 2016 23:44:38 GMT /slideshow/mau-vegas-2016-lessons-learned-from-ab-testing-wins-and-losses/62121086 growco@slideshare.net(growco) MAU Vegas 2016 — Lessons Learned From A/B Testing Wins and Losses growco Mobile Apps Unlocked Vegas 2016 Thursday, May 5 Retention Breakout Session — 3:30pm - 3:50pm By now, we hope you have notepad’s full of ideas and new thoughts. If for some reason you have not hit your new things to try quota, don’t worry, our closing session will take you over the top featuring first-hand learnings from Life360's non-stop product experimentation engine. Andreas Gross, Founding Team / Product @ Life360 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/330pm-160517234438-thumbnail.jpg?width=120&height=120&fit=bounds" /> Mobile Apps Unlocked Vegas 2016 Thursday, May 5 Retention Breakout Session — 3:30pm - 3:50pm By now, we hope you have notepad’s full of ideas and new thoughts. If for some reason you have not hit your new things to try quota, don’t worry, our closing session will take you over the top featuring first-hand learnings from Life360's non-stop product experimentation engine. Andreas Gross, Founding Team / Product @ Life360

MAU Vegas 2016 — Lessons Learned From A/B Testing Wins and Losses from Grow.co

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0 MAU Vegas 2016 — Conceptualizing and Implementing a Cross-Channel Segmentation Strategy /slideshow/mau-vegas-2016-conceptualizing-and-implementing-a-crosschannel-segmentation-strategy/62121014 250pm-160517233857
Mobile Apps Unlocked Vegas 2016 Thursday, May 5 Retention Breakout Session — 2:50pm - 3:10pm The blessing and the curse of retention talks is that we could have the exact same title for every session and still have different content materialize, because while certain things hold true across businesses, every individual company is different. Helping to contribute to your knowledge base is iBotta, sharing how they built their messaging strategy and team to support a fully segmented, cross channel approach. Cody Ryan, Senior Manager, User Retention @ Ibotta]]>
Mobile Apps Unlocked Vegas 2016 Thursday, May 5 Retention Breakout Session — 2:50pm - 3:10pm The blessing and the curse of retention talks is that we could have the exact same title for every session and still have different content materialize, because while certain things hold true across businesses, every individual company is different. Helping to contribute to your knowledge base is iBotta, sharing how they built their messaging strategy and team to support a fully segmented, cross channel approach. Cody Ryan, Senior Manager, User Retention @ Ibotta]]> Tue, 17 May 2016 23:38:57 GMT /slideshow/mau-vegas-2016-conceptualizing-and-implementing-a-crosschannel-segmentation-strategy/62121014 growco@slideshare.net(growco) MAU Vegas 2016 — Conceptualizing and Implementing a Cross-Channel Segmentation Strategy growco Mobile Apps Unlocked Vegas 2016 Thursday, May 5 Retention Breakout Session — 2:50pm - 3:10pm The blessing and the curse of retention talks is that we could have the exact same title for every session and still have different content materialize, because while certain things hold true across businesses, every individual company is different. Helping to contribute to your knowledge base is iBotta, sharing how they built their messaging strategy and team to support a fully segmented, cross channel approach. Cody Ryan, Senior Manager, User Retention @ Ibotta <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/250pm-160517233857-thumbnail.jpg?width=120&height=120&fit=bounds" /> Mobile Apps Unlocked Vegas 2016 Thursday, May 5 Retention Breakout Session — 2:50pm - 3:10pm The blessing and the curse of retention talks is that we could have the exact same title for every session and still have different content materialize, because while certain things hold true across businesses, every individual company is different. Helping to contribute to your knowledge base is iBotta, sharing how they built their messaging strategy and team to support a fully segmented, cross channel approach. Cody Ryan, Senior Manager, User Retention @ Ibotta

MAU Vegas 2016 — Conceptualizing and Implementing a Cross-Channel Segmentation Strategy from Grow.co

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0 MAU Vegas 2016 — How-To: Create Long-Term Engagement /slideshow/mau-vegas-2016-howto-create-longterm-engagement/62120996 1140am-160517233735
Mobile Apps Unlocked Vegas 2016 Thursday, May 5 Retention Breakout Session — 11:40am - 12:00pm Can you think of a brand that you love but with which you don’t engage? Do you know how you engage? Do you know how it began? The most savvy companies don’t just think about long-term engagement, they engineer it and figure out just what types of engagement and when both signal the best customers and create the desired behavior. Hear case studies of how engagement is the leading indicator of retention, and how increasing the right types of engagement leads to a shift in retention curves (versus short-term bumps in DAU). Joshua Lu, Director of Product, Growth @ Zynga]]>
Mobile Apps Unlocked Vegas 2016 Thursday, May 5 Retention Breakout Session — 11:40am - 12:00pm Can you think of a brand that you love but with which you don’t engage? Do you know how you engage? Do you know how it began? The most savvy companies don’t just think about long-term engagement, they engineer it and figure out just what types of engagement and when both signal the best customers and create the desired behavior. Hear case studies of how engagement is the leading indicator of retention, and how increasing the right types of engagement leads to a shift in retention curves (versus short-term bumps in DAU). Joshua Lu, Director of Product, Growth @ Zynga]]> Tue, 17 May 2016 23:37:35 GMT /slideshow/mau-vegas-2016-howto-create-longterm-engagement/62120996 growco@slideshare.net(growco) MAU Vegas 2016 — How-To: Create Long-Term Engagement growco Mobile Apps Unlocked Vegas 2016 Thursday, May 5 Retention Breakout Session — 11:40am - 12:00pm Can you think of a brand that you love but with which you don’t engage? Do you know how you engage? Do you know how it began? The most savvy companies don’t just think about long-term engagement, they engineer it and figure out just what types of engagement and when both signal the best customers and create the desired behavior. Hear case studies of how engagement is the leading indicator of retention, and how increasing the right types of engagement leads to a shift in retention curves (versus short-term bumps in DAU). Joshua Lu, Director of Product, Growth @ Zynga <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/1140am-160517233735-thumbnail.jpg?width=120&height=120&fit=bounds" /> Mobile Apps Unlocked Vegas 2016 Thursday, May 5 Retention Breakout Session — 11:40am - 12:00pm Can you think of a brand that you love but with which you don’t engage? Do you know how you engage? Do you know how it began? The most savvy companies don’t just think about long-term engagement, they engineer it and figure out just what types of engagement and when both signal the best customers and create the desired behavior. Hear case studies of how engagement is the leading indicator of retention, and how increasing the right types of engagement leads to a shift in retention curves (versus short-term bumps in DAU). Joshua Lu, Director of Product, Growth @ Zynga

MAU Vegas 2016 — How-To: Create Long-Term Engagement from Grow.co

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0 MAU Vegas 2016 — Retention is Every App's Game to Lose /slideshow/mau-vegas-2016-retention-is-every-apps-game-to-lose/62120883 1040am-160517232958
Mobile Apps Unlocked Vegas 2016 Thursday, May 5 Retention Breakout Session — 10:40am - 11:00am 75% of app users churn within their first 30 days. No matter the app size, category, or business model, retention is a big challenge. But, for an emerging breed of data-savvy marketers who are bridging new tech and proven statistics to level up their app retention strategy, it’s become an opportunity. Learn how mobile engagement can preemptively tackle churn and discover the key insights needed to drive users to true product adoption. Zac Aghion, Director of Product @ Localytics Rainer Leeb, Senior Director of Growth @ SoundHound]]>
Mobile Apps Unlocked Vegas 2016 Thursday, May 5 Retention Breakout Session — 10:40am - 11:00am 75% of app users churn within their first 30 days. No matter the app size, category, or business model, retention is a big challenge. But, for an emerging breed of data-savvy marketers who are bridging new tech and proven statistics to level up their app retention strategy, it’s become an opportunity. Learn how mobile engagement can preemptively tackle churn and discover the key insights needed to drive users to true product adoption. Zac Aghion, Director of Product @ Localytics Rainer Leeb, Senior Director of Growth @ SoundHound]]> Tue, 17 May 2016 23:29:58 GMT /slideshow/mau-vegas-2016-retention-is-every-apps-game-to-lose/62120883 growco@slideshare.net(growco) MAU Vegas 2016 — Retention is Every App's Game to Lose growco Mobile Apps Unlocked Vegas 2016 Thursday, May 5 Retention Breakout Session — 10:40am - 11:00am 75% of app users churn within their first 30 days. No matter the app size, category, or business model, retention is a big challenge. But, for an emerging breed of data-savvy marketers who are bridging new tech and proven statistics to level up their app retention strategy, it’s become an opportunity. Learn how mobile engagement can preemptively tackle churn and discover the key insights needed to drive users to true product adoption. Zac Aghion, Director of Product @ Localytics Rainer Leeb, Senior Director of Growth @ SoundHound <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/1040am-160517232958-thumbnail.jpg?width=120&height=120&fit=bounds" /> Mobile Apps Unlocked Vegas 2016 Thursday, May 5 Retention Breakout Session — 10:40am - 11:00am 75% of app users churn within their first 30 days. No matter the app size, category, or business model, retention is a big challenge. But, for an emerging breed of data-savvy marketers who are bridging new tech and proven statistics to level up their app retention strategy, it’s become an opportunity. Learn how mobile engagement can preemptively tackle churn and discover the key insights needed to drive users to true product adoption. Zac Aghion, Director of Product @ Localytics Rainer Leeb, Senior Director of Growth @ SoundHound

MAU Vegas 2016 — Retention is Every App's Game to Lose from Grow.co

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0 MAU Vegas 2016 — Mobile Moments: Shaping the First-Screen Experience to Engage Your Most Valuable Customers /slideshow/mau-vegas-2016-mobile-moments-shaping-the-firstscreen-experience-to-engage-your-most-valuable-customers/62120845 grow-160517232733
Mobile Apps Unlocked Vegas 2016 Thursday, May 5 Retention Breakout Session — 10:00am - 10:20am In a first-screen world, brands must focus on the mobile customer experience. Marketers must allow themselves to connect, interact and have conversations with individuals. Mobile is different than other digital channels, because it's personal, in the moment, always with you. Brands need to understand how they need to fit into the consumer's lifestyle, interaction can’t be random and must fit into what your users are doing and when they care. This is the first-screen experience. It’s what’s fundamentally different about mobile and you need to get it right. If you don’t, you will annoy the consumer and you won’t get them back. Martin Doettling, Chief Marketing Officer @ Swrve]]>
Mobile Apps Unlocked Vegas 2016 Thursday, May 5 Retention Breakout Session — 10:00am - 10:20am In a first-screen world, brands must focus on the mobile customer experience. Marketers must allow themselves to connect, interact and have conversations with individuals. Mobile is different than other digital channels, because it's personal, in the moment, always with you. Brands need to understand how they need to fit into the consumer's lifestyle, interaction can’t be random and must fit into what your users are doing and when they care. This is the first-screen experience. It’s what’s fundamentally different about mobile and you need to get it right. If you don’t, you will annoy the consumer and you won’t get them back. Martin Doettling, Chief Marketing Officer @ Swrve]]> Tue, 17 May 2016 23:27:33 GMT /slideshow/mau-vegas-2016-mobile-moments-shaping-the-firstscreen-experience-to-engage-your-most-valuable-customers/62120845 growco@slideshare.net(growco) MAU Vegas 2016 — Mobile Moments: Shaping the First-Screen Experience to Engage Your Most Valuable Customers growco Mobile Apps Unlocked Vegas 2016 Thursday, May 5 Retention Breakout Session — 10:00am - 10:20am In a first-screen world, brands must focus on the mobile customer experience. Marketers must allow themselves to connect, interact and have conversations with individuals. Mobile is different than other digital channels, because it's personal, in the moment, always with you. Brands need to understand how they need to fit into the consumer's lifestyle, interaction can’t be random and must fit into what your users are doing and when they care. This is the first-screen experience. It’s what’s fundamentally different about mobile and you need to get it right. If you don’t, you will annoy the consumer and you won’t get them back. Martin Doettling, Chief Marketing Officer @ Swrve <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/grow-160517232733-thumbnail.jpg?width=120&height=120&fit=bounds" /> Mobile Apps Unlocked Vegas 2016 Thursday, May 5 Retention Breakout Session — 10:00am - 10:20am In a first-screen world, brands must focus on the mobile customer experience. Marketers must allow themselves to connect, interact and have conversations with individuals. Mobile is different than other digital channels, because it's personal, in the moment, always with you. Brands need to understand how they need to fit into the consumer's lifestyle, interaction can’t be random and must fit into what your users are doing and when they care. This is the first-screen experience. It’s what’s fundamentally different about mobile and you need to get it right. If you don’t, you will annoy the consumer and you won’t get them back. Martin Doettling, Chief Marketing Officer @ Swrve

MAU Vegas 2016 — Mobile Moments: Shaping the First-Screen Experience to Engage Your Most Valuable Customers from Grow.co

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0 MAU Vegas 2016 — How to Build an Internal Growth Culture /slideshow/mau-vegas-2016-how-to-build-an-internal-growth-culture/62120430 355pm-160517230607
Mobile Apps Unlocked Vegas 2016 Thursday, May 5 Acquisition Breakout Session — 3:55pm - 4:15pm Last but certainly not least, we continue with practical and tactical insights from innovators at scale. Rounding out an amazing Day 2, come learn how SoundCloud built a best in class growth team – the people, the process, and how growth is woven into the fabric of the organization. Sridharan Ravichandran, Senior Product Manager, Growth @ SoundCloud]]>
Mobile Apps Unlocked Vegas 2016 Thursday, May 5 Acquisition Breakout Session — 3:55pm - 4:15pm Last but certainly not least, we continue with practical and tactical insights from innovators at scale. Rounding out an amazing Day 2, come learn how SoundCloud built a best in class growth team – the people, the process, and how growth is woven into the fabric of the organization. Sridharan Ravichandran, Senior Product Manager, Growth @ SoundCloud]]> Tue, 17 May 2016 23:06:06 GMT /slideshow/mau-vegas-2016-how-to-build-an-internal-growth-culture/62120430 growco@slideshare.net(growco) MAU Vegas 2016 — How to Build an Internal Growth Culture growco Mobile Apps Unlocked Vegas 2016 Thursday, May 5 Acquisition Breakout Session — 3:55pm - 4:15pm Last but certainly not least, we continue with practical and tactical insights from innovators at scale. Rounding out an amazing Day 2, come learn how SoundCloud built a best in class growth team – the people, the process, and how growth is woven into the fabric of the organization. Sridharan Ravichandran, Senior Product Manager, Growth @ SoundCloud <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/355pm-160517230607-thumbnail.jpg?width=120&height=120&fit=bounds" /> Mobile Apps Unlocked Vegas 2016 Thursday, May 5 Acquisition Breakout Session — 3:55pm - 4:15pm Last but certainly not least, we continue with practical and tactical insights from innovators at scale. Rounding out an amazing Day 2, come learn how SoundCloud built a best in class growth team – the people, the process, and how growth is woven into the fabric of the organization. Sridharan Ravichandran, Senior Product Manager, Growth @ SoundCloud

MAU Vegas 2016 — How to Build an Internal Growth Culture from Grow.co

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0 MAU Vegas 2016 — Growth without Borders — Priming the International Pump /slideshow/mau-vegas-2016-growth-without-borders-priming-the-international-pump/62120418 335pm-160517230544
Mobile Apps Unlocked Vegas 2016 Thursday, May 5 Acquisition Breakout Session — 3:35pm - 3:55pm Offering a product everyone uses doesn’t necessarily guarantee a business that everyone will use. Yet, that is what Expedia Worldwide has managed — during both the rise of the internet and the mobile revolution. We are excited to have Jon Guljord, Senior Director of Mobile Marketing at Expedia on stage to showcase practical, first hand experiences from their push to expand their growth, specifically globally. Jon Guljord, Senior Director, Mobile Marketing @ Expedia]]>
Mobile Apps Unlocked Vegas 2016 Thursday, May 5 Acquisition Breakout Session — 3:35pm - 3:55pm Offering a product everyone uses doesn’t necessarily guarantee a business that everyone will use. Yet, that is what Expedia Worldwide has managed — during both the rise of the internet and the mobile revolution. We are excited to have Jon Guljord, Senior Director of Mobile Marketing at Expedia on stage to showcase practical, first hand experiences from their push to expand their growth, specifically globally. Jon Guljord, Senior Director, Mobile Marketing @ Expedia]]> Tue, 17 May 2016 23:05:44 GMT /slideshow/mau-vegas-2016-growth-without-borders-priming-the-international-pump/62120418 growco@slideshare.net(growco) MAU Vegas 2016 — Growth without Borders — Priming the International Pump growco Mobile Apps Unlocked Vegas 2016 Thursday, May 5 Acquisition Breakout Session — 3:35pm - 3:55pm Offering a product everyone uses doesn’t necessarily guarantee a business that everyone will use. Yet, that is what Expedia Worldwide has managed — during both the rise of the internet and the mobile revolution. We are excited to have Jon Guljord, Senior Director of Mobile Marketing at Expedia on stage to showcase practical, first hand experiences from their push to expand their growth, specifically globally. Jon Guljord, Senior Director, Mobile Marketing @ Expedia <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/335pm-160517230544-thumbnail.jpg?width=120&height=120&fit=bounds" /> Mobile Apps Unlocked Vegas 2016 Thursday, May 5 Acquisition Breakout Session — 3:35pm - 3:55pm Offering a product everyone uses doesn’t necessarily guarantee a business that everyone will use. Yet, that is what Expedia Worldwide has managed — during both the rise of the internet and the mobile revolution. We are excited to have Jon Guljord, Senior Director of Mobile Marketing at Expedia on stage to showcase practical, first hand experiences from their push to expand their growth, specifically globally. Jon Guljord, Senior Director, Mobile Marketing @ Expedia

MAU Vegas 2016 — Growth without Borders — Priming the International Pump from Grow.co

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0 MAU Vegas 2016 — How to Build a UA Infrastructure to Maximize Your Time and Efficiency /slideshow/mau-vegas-2016-how-to-build-a-ua-infrastructure-to-maximize-your-time-and-efficiency/62120190 230pm-160517225445
Mobile Apps Unlocked Vegas 2016 Thursday, May 5 Acquisition Breakout Session — 2:30pm - 2:50pm Mobile marketers today have the unique challenge of dealing with not only a myriad of ad channels, but the technical limitations and reporting inefficiencies that come with it. In this session, you will learn valuable tips on how to architect a state-of-the-art user acquisition infrastructure to report and optimize around the metrics that matter most to you. You'll learn best practices on how to apply for the right type of workflow automation to enable the right foundation for user acquisition at scale, and to free up precious time to focus on time-sensitive decisions. James Peng, Head of Mobile App Acquisition @ Match Susan Kuo, COO / Co-Founder @ Singular]]>
Mobile Apps Unlocked Vegas 2016 Thursday, May 5 Acquisition Breakout Session — 2:30pm - 2:50pm Mobile marketers today have the unique challenge of dealing with not only a myriad of ad channels, but the technical limitations and reporting inefficiencies that come with it. In this session, you will learn valuable tips on how to architect a state-of-the-art user acquisition infrastructure to report and optimize around the metrics that matter most to you. You'll learn best practices on how to apply for the right type of workflow automation to enable the right foundation for user acquisition at scale, and to free up precious time to focus on time-sensitive decisions. James Peng, Head of Mobile App Acquisition @ Match Susan Kuo, COO / Co-Founder @ Singular]]> Tue, 17 May 2016 22:54:45 GMT /slideshow/mau-vegas-2016-how-to-build-a-ua-infrastructure-to-maximize-your-time-and-efficiency/62120190 growco@slideshare.net(growco) MAU Vegas 2016 — How to Build a UA Infrastructure to Maximize Your Time and Efficiency growco Mobile Apps Unlocked Vegas 2016 Thursday, May 5 Acquisition Breakout Session — 2:30pm - 2:50pm Mobile marketers today have the unique challenge of dealing with not only a myriad of ad channels, but the technical limitations and reporting inefficiencies that come with it. In this session, you will learn valuable tips on how to architect a state-of-the-art user acquisition infrastructure to report and optimize around the metrics that matter most to you. You'll learn best practices on how to apply for the right type of workflow automation to enable the right foundation for user acquisition at scale, and to free up precious time to focus on time-sensitive decisions. James Peng, Head of Mobile App Acquisition @ Match Susan Kuo, COO / Co-Founder @ Singular <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/230pm-160517225445-thumbnail.jpg?width=120&height=120&fit=bounds" /> Mobile Apps Unlocked Vegas 2016 Thursday, May 5 Acquisition Breakout Session — 2:30pm - 2:50pm Mobile marketers today have the unique challenge of dealing with not only a myriad of ad channels, but the technical limitations and reporting inefficiencies that come with it. In this session, you will learn valuable tips on how to architect a state-of-the-art user acquisition infrastructure to report and optimize around the metrics that matter most to you. You'll learn best practices on how to apply for the right type of workflow automation to enable the right foundation for user acquisition at scale, and to free up precious time to focus on time-sensitive decisions. James Peng, Head of Mobile App Acquisition @ Match Susan Kuo, COO / Co-Founder @ Singular

MAU Vegas 2016 — How to Build a UA Infrastructure to Maximize Your Time and Efficiency from Grow.co

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0 https://cdn.slidesharecdn.com/profile-photo-growco-48x48.jpg?cb=1559824201 Founded in January 2014, Grow.co is the largest community of growth marketing professionals and brands. Our community includes a broad range of companies — from early-stage startups to global brands. Via our weekly newsletter, online acquisition / retention community, and a portfolio of in-person learning and networking events, Grow.co helps companies empower their growth teams with focused, relevant content and by connecting brands with mutually beneficial goals. www.grow.co https://cdn.slidesharecdn.com/ss_thumbnails/facebookworkshop-170118193837-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/growthstack-2016-scale-and-acquire-new-users-growth-workshop-led-by-facebook/71157731 GrowthStack 2016 — Sca... https://cdn.slidesharecdn.com/ss_thumbnails/1050am-170118193831-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/growthstack-2016-driving-conversions-beyond-the-install/71157723 GrowthStack 2016 — Dri... https://cdn.slidesharecdn.com/ss_thumbnails/mk-datapres-170118192616-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/growthstack-2016-data-platforms-why-nothing-has-changed-except-everything/71157361 GrowthStack 2016 — Dat...