�ݺ�ߣshows by User: guyaderhugo

�ݺ�ߣshows by User: guyaderhugo / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: guyaderhugo / Thu, 21 Jun 2018 15:19:44 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: guyaderhugo Exploring the practice of collaborative consumption /slideshow/exploring-the-practice-of-collaborative-consumption/102781370 servsig2018pres-180621151944
Presentation at the 10th AMA SERVSIG Conference: "Opportunities for Services in a Challenging World", 14-16 June 2018, IÉSEG School of Management, Paris. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-148918]]>
Presentation at the 10th AMA SERVSIG Conference: "Opportunities for Services in a Challenging World", 14-16 June 2018, IÉSEG School of Management, Paris. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-148918]]> Thu, 21 Jun 2018 15:19:44 GMT /slideshow/exploring-the-practice-of-collaborative-consumption/102781370 guyaderhugo@slideshare.net(guyaderhugo) Exploring the practice of collaborative consumption guyaderhugo Presentation at the 10th AMA SERVSIG Conference: "Opportunities for Services in a Challenging World", 14-16 June 2018, IÉSEG School of Management, Paris. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-148918 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/servsig2018pres-180621151944-thumbnail.jpg?width=120&height=120&fit=bounds" /> Presentation at the 10th AMA SERVSIG Conference: "Opportunities for Services in a Challenging World", 14-16 June 2018, IÉSEG School of Management, Paris. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-148918

Exploring the practice of collaborative consumption from Hugo Guyader

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0 The "Sharing" Economy v. 2018 /slideshow/the-sharing-economy-v-2018/90645325 servicemarketingvt18-sharingeconomy-180314133512
This presentation is an updated and diluted version of an earlier slides deck (see http://bit.ly/2pbw2M8). Is it really "sharing"? Presentation of the so-called "Sharing" Economy, for a lecture about service innovation at Linköping University (LiU), during a course in Service Management and Marketing. I talk about Unicorns; collaborative... consumption-production-finance-learning-governance; “platform cooperativism” and my research focus on shared mobility.]]>
This presentation is an updated and diluted version of an earlier slides deck (see http://bit.ly/2pbw2M8). Is it really "sharing"? Presentation of the so-called "Sharing" Economy, for a lecture about service innovation at Linköping University (LiU), during a course in Service Management and Marketing. I talk about Unicorns; collaborative... consumption-production-finance-learning-governance; “platform cooperativism” and my research focus on shared mobility.]]> Wed, 14 Mar 2018 13:35:12 GMT /slideshow/the-sharing-economy-v-2018/90645325 guyaderhugo@slideshare.net(guyaderhugo) The "Sharing" Economy v. 2018 guyaderhugo This presentation is an updated and diluted version of an earlier slides deck (see http://bit.ly/2pbw2M8). Is it really "sharing"? Presentation of the so-called "Sharing" Economy, for a lecture about service innovation at Linköping University (LiU), during a course in Service Management and Marketing. I talk about Unicorns; collaborative... consumption-production-finance-learning-governance; “platform cooperativism” and my research focus on shared mobility. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/servicemarketingvt18-sharingeconomy-180314133512-thumbnail.jpg?width=120&height=120&fit=bounds" /> This presentation is an updated and diluted version of an earlier slides deck (see http://bit.ly/2pbw2M8). Is it really "sharing"? Presentation of the so-called "Sharing" Economy, for a lecture about service innovation at Linköping University (LiU), during a course in Service Management and Marketing. I talk about Unicorns; collaborative... consumption-production-finance-learning-governance; “platform cooperativism” and my research focus on shared mobility.

The "Sharing" Economy v. 2018 from Hugo Guyader

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0 Pre-Suasion: A Revolutionary Way to Influence and Persuade /slideshow/presuasion-a-revolutionary-way-to-influence-and-persuade/68263922 presuasionexport-161106173635
�ݺ�ߣs from the "Advanced Consumer Marketing" course at Linköping University, Sweden. Robert Cialdini wrote "Pre-Suasion" this 2016. I have already used his previous book "Influence" in a Marketing course on Consumer Behavior for Master's students (http://www.slideshare.net/guyaderhugo/influence-54642692), and this is a series of slides on his new book. This concept of Pre-Suasion is to create opportunities to persuade. By introducing a sympathetic a concept or idea, before recipients encounter the actual message, in that created Privileged Moment, they already associate positively what comes next.]]>
�ݺ�ߣs from the "Advanced Consumer Marketing" course at Linköping University, Sweden. Robert Cialdini wrote "Pre-Suasion" this 2016. I have already used his previous book "Influence" in a Marketing course on Consumer Behavior for Master's students (http://www.slideshare.net/guyaderhugo/influence-54642692), and this is a series of slides on his new book. This concept of Pre-Suasion is to create opportunities to persuade. By introducing a sympathetic a concept or idea, before recipients encounter the actual message, in that created Privileged Moment, they already associate positively what comes next.]]> Sun, 06 Nov 2016 17:36:35 GMT /slideshow/presuasion-a-revolutionary-way-to-influence-and-persuade/68263922 guyaderhugo@slideshare.net(guyaderhugo) Pre-Suasion: A Revolutionary Way to Influence and Persuade guyaderhugo �ݺ�ߣs from the "Advanced Consumer Marketing" course at Linköping University, Sweden. Robert Cialdini wrote "Pre-Suasion" this 2016. I have already used his previous book "Influence" in a Marketing course on Consumer Behavior for Master's students (http://www.slideshare.net/guyaderhugo/influence-54642692), and this is a series of slides on his new book. This concept of Pre-Suasion is to create opportunities to persuade. By introducing a sympathetic a concept or idea, before recipients encounter the actual message, in that created Privileged Moment, they already associate positively what comes next. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/presuasionexport-161106173635-thumbnail.jpg?width=120&height=120&fit=bounds" /> �ݺ�ߣs from the "Advanced Consumer Marketing" course at Linköping University, Sweden. Robert Cialdini wrote "Pre-Suasion" this 2016. I have already used his previous book "Influence" in a Marketing course on Consumer Behavior for Master's students (http://www.slideshare.net/guyaderhugo/influence-54642692), and this is a series of slides on his new book. This concept of Pre-Suasion is to create opportunities to persuade. By introducing a sympathetic a concept or idea, before recipients encounter the actual message, in that created Privileged Moment, they already associate positively what comes next.

Pre-Suasion: A Revolutionary Way to Influence and Persuade from Hugo Guyader

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0 Marketing Research Methods /slideshow/marketing-research-methods/66756514 slideshareexport-161005093527
�ݺ�ߣs from my lecture in a Marketing Management course at Linköping University (2nd year students). The course-book was Kotler's Principles of Marketing so I covered the concepts defined in the chapter. Basic facts on qualitative and quantitative research methods were presented: interviews, surveys, ethnography and netnography, case studies, focus groups, and experiments. I also discussed how the Internet and social media have improved the quantity and quality of data available on customer behavior. ]]>
�ݺ�ߣs from my lecture in a Marketing Management course at Linköping University (2nd year students). The course-book was Kotler's Principles of Marketing so I covered the concepts defined in the chapter. Basic facts on qualitative and quantitative research methods were presented: interviews, surveys, ethnography and netnography, case studies, focus groups, and experiments. I also discussed how the Internet and social media have improved the quantity and quality of data available on customer behavior. ]]> Wed, 05 Oct 2016 09:35:27 GMT /slideshow/marketing-research-methods/66756514 guyaderhugo@slideshare.net(guyaderhugo) Marketing Research Methods guyaderhugo �ݺ�ߣs from my lecture in a Marketing Management course at Linköping University (2nd year students). The course-book was Kotler's Principles of Marketing so I covered the concepts defined in the chapter. Basic facts on qualitative and quantitative research methods were presented: interviews, surveys, ethnography and netnography, case studies, focus groups, and experiments. I also discussed how the Internet and social media have improved the quantity and quality of data available on customer behavior. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/slideshareexport-161005093527-thumbnail.jpg?width=120&height=120&fit=bounds" /> �ݺ�ߣs from my lecture in a Marketing Management course at Linköping University (2nd year students). The course-book was Kotler's Principles of Marketing so I covered the concepts defined in the chapter. Basic facts on qualitative and quantitative research methods were presented: interviews, surveys, ethnography and netnography, case studies, focus groups, and experiments. I also discussed how the Internet and social media have improved the quantity and quality of data available on customer behavior.

Marketing Research Methods from Hugo Guyader

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0 P2P service Exchanges in a Quasi-Commercial context: The Mutual Benefits of Ridesharing /slideshow/p2p-service-exchanges-in-a-quasicommercial-context-the-mutual-benefits-of-ridesharing/66088636 iwse3-guyader-160916093005
Presentation of a working paper at the 3rd International Workshop on the Sharing Economy, 15-16 September 2016, University of Southampton. http://www.southampton.ac.uk/wsa/news/events/iwse/index.page ]]>
Presentation of a working paper at the 3rd International Workshop on the Sharing Economy, 15-16 September 2016, University of Southampton. http://www.southampton.ac.uk/wsa/news/events/iwse/index.page ]]> Fri, 16 Sep 2016 09:30:05 GMT /slideshow/p2p-service-exchanges-in-a-quasicommercial-context-the-mutual-benefits-of-ridesharing/66088636 guyaderhugo@slideshare.net(guyaderhugo) P2P service Exchanges in a Quasi-Commercial context: The Mutual Benefits of Ridesharing guyaderhugo Presentation of a working paper at the 3rd International Workshop on the Sharing Economy, 15-16 September 2016, University of Southampton. http://www.southampton.ac.uk/wsa/news/events/iwse/index.page <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/iwse3-guyader-160916093005-thumbnail.jpg?width=120&height=120&fit=bounds" /> Presentation of a working paper at the 3rd International Workshop on the Sharing Economy, 15-16 September 2016, University of Southampton. http://www.southampton.ac.uk/wsa/news/events/iwse/index.page

P2P service Exchanges in a Quasi-Commercial context: The Mutual Benefits of Ridesharing from Hugo Guyader

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0 The "Sharing" Economy v.2017 /slideshow/the-sharing-economy-59418368/59418368 thesharingeconomy-160311105914
Is it really "sharing"? Presentation of the so-called "Sharing" Economy, for a lecture about service innovation at Linköping University (LiU), during a course in Service Management and Marketing. I talk about Unicorns; collaborative... consumption-production-finance-learning-governance; “platform cooperativism” and my research focus on shared mobility. - First upload: 11 March 2016 (v.2016) - Update: 20 March 2017 (v.2017) - Update: 14 March 2018 (v.2018 ~ http://bit.ly/2GtkxIk)]]>
Is it really "sharing"? Presentation of the so-called "Sharing" Economy, for a lecture about service innovation at Linköping University (LiU), during a course in Service Management and Marketing. I talk about Unicorns; collaborative... consumption-production-finance-learning-governance; “platform cooperativism” and my research focus on shared mobility. - First upload: 11 March 2016 (v.2016) - Update: 20 March 2017 (v.2017) - Update: 14 March 2018 (v.2018 ~ http://bit.ly/2GtkxIk)]]> Fri, 11 Mar 2016 10:59:14 GMT /slideshow/the-sharing-economy-59418368/59418368 guyaderhugo@slideshare.net(guyaderhugo) The "Sharing" Economy v.2017 guyaderhugo Is it really "sharing"? Presentation of the so-called "Sharing" Economy, for a lecture about service innovation at Linköping University (LiU), during a course in Service Management and Marketing. I talk about Unicorns; collaborative... consumption-production-finance-learning-governance; “platform cooperativism” and my research focus on shared mobility. - First upload: 11 March 2016 (v.2016) - Update: 20 March 2017 (v.2017) - Update: 14 March 2018 (v.2018 ~ http://bit.ly/2GtkxIk) <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/thesharingeconomy-160311105914-thumbnail.jpg?width=120&height=120&fit=bounds" /> Is it really "sharing"? Presentation of the so-called "Sharing" Economy, for a lecture about service innovation at Linköping University (LiU), during a course in Service Management and Marketing. I talk about Unicorns; collaborative... consumption-production-finance-learning-governance; “platform cooperativism” and my research focus on shared mobility. - First upload: 11 March 2016 (v.2016) - Update: 20 March 2017 (v.2017) - Update: 14 March 2018 (v.2018 ~ http://bit.ly/2GtkxIk)

The "Sharing" Economy v.2017 from Hugo Guyader

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0 Exchange of P2P services in the Collaborative Economy (PhD research-in-progress) /slideshow/exchange-of-p2p-services-in-the-collaborative-economy-phd-researchinprogress/57448896 p2pserviceexchange-160125081238
Presentation of my work-in-progress on P2P service exchange in the collaborative economy (particularly ridesharing and carsharing); at the PhD-workshop of my division (December 2015). ]]>
Presentation of my work-in-progress on P2P service exchange in the collaborative economy (particularly ridesharing and carsharing); at the PhD-workshop of my division (December 2015). ]]> Mon, 25 Jan 2016 08:12:38 GMT /slideshow/exchange-of-p2p-services-in-the-collaborative-economy-phd-researchinprogress/57448896 guyaderhugo@slideshare.net(guyaderhugo) Exchange of P2P services in the Collaborative Economy (PhD research-in-progress) guyaderhugo Presentation of my work-in-progress on P2P service exchange in the collaborative economy (particularly ridesharing and carsharing); at the PhD-workshop of my division (December 2015). <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/p2pserviceexchange-160125081238-thumbnail.jpg?width=120&height=120&fit=bounds" /> Presentation of my work-in-progress on P2P service exchange in the collaborative economy (particularly ridesharing and carsharing); at the PhD-workshop of my division (December 2015).

Exchange of P2P services in the Collaborative Economy (PhD research-in-progress) from Hugo Guyader

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0 Eye Tracking & Consumer Behavior /slideshow/eye-tracking-consumer-behavior/55294831 cblecture3eyetracking-151119133232-lva1-app6891
Lecturing on Eye Tracking (theory, applications and personal account) to Master students for a course in Advanced Consumer Marketing at Linköping University, Sweden. More info about the experiment at http://tmblr.co/ZabjQq19R8z26 or at http://www.slideshare.net/guyaderhugo/nrwc2014-closing-the-green-gap-what-can-the-retailer-do-inside-the-store-41209567 ]]>
Lecturing on Eye Tracking (theory, applications and personal account) to Master students for a course in Advanced Consumer Marketing at Linköping University, Sweden. More info about the experiment at http://tmblr.co/ZabjQq19R8z26 or at http://www.slideshare.net/guyaderhugo/nrwc2014-closing-the-green-gap-what-can-the-retailer-do-inside-the-store-41209567 ]]> Thu, 19 Nov 2015 13:32:32 GMT /slideshow/eye-tracking-consumer-behavior/55294831 guyaderhugo@slideshare.net(guyaderhugo) Eye Tracking & Consumer Behavior guyaderhugo Lecturing on Eye Tracking (theory, applications and personal account) to Master students for a course in Advanced Consumer Marketing at Linköping University, Sweden. More info about the experiment at http://tmblr.co/ZabjQq19R8z26 or at http://www.slideshare.net/guyaderhugo/nrwc2014-closing-the-green-gap-what-can-the-retailer-do-inside-the-store-41209567 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/cblecture3eyetracking-151119133232-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /> Lecturing on Eye Tracking (theory, applications and personal account) to Master students for a course in Advanced Consumer Marketing at Linköping University, Sweden. More info about the experiment at http://tmblr.co/ZabjQq19R8z26 or at http://www.slideshare.net/guyaderhugo/nrwc2014-closing-the-green-gap-what-can-the-retailer-do-inside-the-store-41209567

Eye Tracking & Consumer Behavior from Hugo Guyader

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0 Influence: the Psychology of Persuasion (Cialdini) /slideshow/influence-54642692/54642692 influence-151102130745-lva1-app6891
Lecturing on Cialdini's Influence book to Master students for a course in Advanced Consumer Marketing at Linköping University, Sweden. Cialdini (2016) - "Pre-Suasion": http://www.slideshare.net/guyaderhugo/presuasion-a-revolutionary-way-to-influence-and-persuade]]>
Lecturing on Cialdini's Influence book to Master students for a course in Advanced Consumer Marketing at Linköping University, Sweden. Cialdini (2016) - "Pre-Suasion": http://www.slideshare.net/guyaderhugo/presuasion-a-revolutionary-way-to-influence-and-persuade]]> Mon, 02 Nov 2015 13:07:45 GMT /slideshow/influence-54642692/54642692 guyaderhugo@slideshare.net(guyaderhugo) Influence: the Psychology of Persuasion (Cialdini) guyaderhugo Lecturing on Cialdini's Influence book to Master students for a course in Advanced Consumer Marketing at Linköping University, Sweden. Cialdini (2016) - "Pre-Suasion": http://www.slideshare.net/guyaderhugo/presuasion-a-revolutionary-way-to-influence-and-persuade <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/influence-151102130745-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /> Lecturing on Cialdini's Influence book to Master students for a course in Advanced Consumer Marketing at Linköping University, Sweden. Cialdini (2016) - "Pre-Suasion": http://www.slideshare.net/guyaderhugo/presuasion-a-revolutionary-way-to-influence-and-persuade

Influence: the Psychology of Persuasion (Cialdini) from Hugo Guyader

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0 Platform Business Models: A Case from Mobility Services /slideshow/quis-guyaderaichagui2015-v3-online/49908413 xpa6js3gqla6aqomwjhj-signature-c3373e8ab388cd72f824d4ec44b1589ede2a1b4fedb764d468249eb7e9f5e283-poli-150627152356-lva1-app6891
Presentation of my paper at QUIS14, the 14th International Research Symposium on Service Excellence in Management Theme, in Shanghai, China. Read more at: http://bit.ly/quis2015 Paper published in the Proceedings "Accelerate the Impact of Service Research" (abstract available at: http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-117150).]]>
Presentation of my paper at QUIS14, the 14th International Research Symposium on Service Excellence in Management Theme, in Shanghai, China. Read more at: http://bit.ly/quis2015 Paper published in the Proceedings "Accelerate the Impact of Service Research" (abstract available at: http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-117150).]]> Sat, 27 Jun 2015 15:23:56 GMT /slideshow/quis-guyaderaichagui2015-v3-online/49908413 guyaderhugo@slideshare.net(guyaderhugo) Platform Business Models: A Case from Mobility Services guyaderhugo Presentation of my paper at QUIS14, the 14th International Research Symposium on Service Excellence in Management Theme, in Shanghai, China. Read more at: http://bit.ly/quis2015 Paper published in the Proceedings "Accelerate the Impact of Service Research" (abstract available at: http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-117150). <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/xpa6js3gqla6aqomwjhj-signature-c3373e8ab388cd72f824d4ec44b1589ede2a1b4fedb764d468249eb7e9f5e283-poli-150627152356-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /> Presentation of my paper at QUIS14, the 14th International Research Symposium on Service Excellence in Management Theme, in Shanghai, China. Read more at: http://bit.ly/quis2015 Paper published in the Proceedings "Accelerate the Impact of Service Research" (abstract available at: http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-117150).

Platform Business Models: A Case from Mobility Services from Hugo Guyader

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0 Carsharing, Ridesharing, Carpooling and all... /slideshow/carsharing-ridesharing-carpooling-and-all/48279680 slidesharecarsharing-150518123413-lva1-app6892
�ݺ�ߣs used in a class on Car Sharing. I present existing studies on car sharing, ride sharing, P2P rentals and various other forms of mobility services.]]>
�ݺ�ߣs used in a class on Car Sharing. I present existing studies on car sharing, ride sharing, P2P rentals and various other forms of mobility services.]]> Mon, 18 May 2015 12:34:12 GMT /slideshow/carsharing-ridesharing-carpooling-and-all/48279680 guyaderhugo@slideshare.net(guyaderhugo) Carsharing, Ridesharing, Carpooling and all... guyaderhugo �ݺ�ߣs used in a class on Car Sharing. I present existing studies on car sharing, ride sharing, P2P rentals and various other forms of mobility services. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/slidesharecarsharing-150518123413-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> �ݺ�ߣs used in a class on Car Sharing. I present existing studies on car sharing, ride sharing, P2P rentals and various other forms of mobility services.

Carsharing, Ridesharing, Carpooling and all... from Hugo Guyader

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0 Social media for Academics /slideshow/social-media-as-an-academic/47065194 socialmediaasanacademicslideshareversion-150416054243-conversion-gate01
Presentation delivered at a Division Meeting at Linköping University. More info: http://hugoguyader.tumblr.com/post/116554980981/socialmedia]]>
Presentation delivered at a Division Meeting at Linköping University. More info: http://hugoguyader.tumblr.com/post/116554980981/socialmedia]]> Thu, 16 Apr 2015 05:42:43 GMT /slideshow/social-media-as-an-academic/47065194 guyaderhugo@slideshare.net(guyaderhugo) Social media for Academics guyaderhugo Presentation delivered at a Division Meeting at Linköping University. More info: http://hugoguyader.tumblr.com/post/116554980981/socialmedia <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/socialmediaasanacademicslideshareversion-150416054243-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Presentation delivered at a Division Meeting at Linköping University. More info: http://hugoguyader.tumblr.com/post/116554980981/socialmedia

Social media for Academics from Hugo Guyader

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0 NRWC2014 "Closing the Green Gap: What can the retailer do inside the store?" /slideshow/nrwc2014-closing-the-green-gap-what-can-the-retailer-do-inside-the-store-41209567/41209567 guyadernrwc2014-141106084426-conversion-gate01
Guyader, Ottosson, Witell (2014). "Closing the Green Gap - What can the retailer do inside the store?" �ݺ�ߣs presented at the 4th Nordic Retail and Wholesale Conference, hosted by Center for Retailing, Stockholm School of Economics, 4-6 November 2014. Abstract: http://www.nrwa.se/MediaBinaryLoader.axd?MediaArchive_FileID=1ce77248-e41a-4e7e-84a9-74b81a311ffa&FileName=Closing+the+Green+Gap+What+can+the+retailer+do+inside+the+store.pdf]]>
Guyader, Ottosson, Witell (2014). "Closing the Green Gap - What can the retailer do inside the store?" �ݺ�ߣs presented at the 4th Nordic Retail and Wholesale Conference, hosted by Center for Retailing, Stockholm School of Economics, 4-6 November 2014. Abstract: http://www.nrwa.se/MediaBinaryLoader.axd?MediaArchive_FileID=1ce77248-e41a-4e7e-84a9-74b81a311ffa&FileName=Closing+the+Green+Gap+What+can+the+retailer+do+inside+the+store.pdf]]> Thu, 06 Nov 2014 08:44:26 GMT /slideshow/nrwc2014-closing-the-green-gap-what-can-the-retailer-do-inside-the-store-41209567/41209567 guyaderhugo@slideshare.net(guyaderhugo) NRWC2014 "Closing the Green Gap: What can the retailer do inside the store?" guyaderhugo Guyader, Ottosson, Witell (2014). "Closing the Green Gap - What can the retailer do inside the store?" �ݺ�ߣs presented at the 4th Nordic Retail and Wholesale Conference, hosted by Center for Retailing, Stockholm School of Economics, 4-6 November 2014. Abstract: http://www.nrwa.se/MediaBinaryLoader.axd?MediaArchive_FileID=1ce77248-e41a-4e7e-84a9-74b81a311ffa&FileName=Closing+the+Green+Gap+What+can+the+retailer+do+inside+the+store.pdf <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/guyadernrwc2014-141106084426-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Guyader, Ottosson, Witell (2014). "Closing the Green Gap - What can the retailer do inside the store?" �ݺ�ߣs presented at the 4th Nordic Retail and Wholesale Conference, hosted by Center for Retailing, Stockholm School of Economics, 4-6 November 2014. Abstract: http://www.nrwa.se/MediaBinaryLoader.axd?MediaArchive_FileID=1ce77248-e41a-4e7e-84a9-74b81a311ffa&FileName=Closing+the+Green+Gap+What+can+the+retailer+do+inside+the+store.pdf

NRWC2014 "Closing the Green Gap: What can the retailer do inside the store?" from Hugo Guyader

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0 Eye Tracking - FEK marketing experiment /slideshow/eye-tracking-fek-marketing-experiment/40595178 fekpres2-141022092233-conversion-gate02
FEK Division meeting presentation of Eye Tracking technology, used in a Green Marketing study of the impact of information on the shopping behaviour of supermarket customers. We asked 66 participants to follow a shopping list for a friend. The results will be presented at the Nordic Retail and Wholesale Conference (2014), based on Guyader, Ottosson and Witell, "Closing the Green Gap: What can the retailer do inside the store?". More info about the experiment: http://tmblr.co/ZabjQq19R8z26 ]]>
FEK Division meeting presentation of Eye Tracking technology, used in a Green Marketing study of the impact of information on the shopping behaviour of supermarket customers. We asked 66 participants to follow a shopping list for a friend. The results will be presented at the Nordic Retail and Wholesale Conference (2014), based on Guyader, Ottosson and Witell, "Closing the Green Gap: What can the retailer do inside the store?". More info about the experiment: http://tmblr.co/ZabjQq19R8z26 ]]> Wed, 22 Oct 2014 09:22:33 GMT /slideshow/eye-tracking-fek-marketing-experiment/40595178 guyaderhugo@slideshare.net(guyaderhugo) Eye Tracking - FEK marketing experiment guyaderhugo FEK Division meeting presentation of Eye Tracking technology, used in a Green Marketing study of the impact of information on the shopping behaviour of supermarket customers. We asked 66 participants to follow a shopping list for a friend. The results will be presented at the Nordic Retail and Wholesale Conference (2014), based on Guyader, Ottosson and Witell, "Closing the Green Gap: What can the retailer do inside the store?". More info about the experiment: http://tmblr.co/ZabjQq19R8z26 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/fekpres2-141022092233-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds" /> FEK Division meeting presentation of Eye Tracking technology, used in a Green Marketing study of the impact of information on the shopping behaviour of supermarket customers. We asked 66 participants to follow a shopping list for a friend. The results will be presented at the Nordic Retail and Wholesale Conference (2014), based on Guyader, Ottosson and Witell, "Closing the Green Gap: What can the retailer do inside the store?". More info about the experiment: http://tmblr.co/ZabjQq19R8z26

Eye Tracking - FEK marketing experiment from Hugo Guyader

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0 https://cdn.slidesharecdn.com/profile-photo-guyaderhugo-48x48.jpg?cb=1545378846 In my doctoral research, I am interested in collaborative consumption, the development of green services, and sustainable consumer behavior. I use innovative research methods (e.g. eye tracking), as well as traditional case studies and surveys. Since early 2014, I have also been teaching about 20% a year in marketing (fundamental and advanced) and organizational decision making to Bachelor’s and Master’s undergraduates. I lecture in consumer behavior, service marketing, sustainability marketing, and research methods. hugoguyader.tumblr.com https://cdn.slidesharecdn.com/ss_thumbnails/servsig2018pres-180621151944-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/exploring-the-practice-of-collaborative-consumption/102781370 Exploring the practice... https://cdn.slidesharecdn.com/ss_thumbnails/servicemarketingvt18-sharingeconomy-180314133512-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/the-sharing-economy-v-2018/90645325 The "Sharing" Economy ... https://cdn.slidesharecdn.com/ss_thumbnails/presuasionexport-161106173635-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/presuasion-a-revolutionary-way-to-influence-and-persuade/68263922 Pre-Suasion: A Revolut...