ºÝºÝߣshows by User: hannahllaw / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: hannahllaw / Thu, 08 Sep 2016 21:39:33 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: hannahllaw Digital Trends Sub-Saharan Africa 2016 /slideshow/digital-trends-subsaharan-africa-2016/65839727 africatrendsreport-final-160908213933
**RE-POST from Ogilvy&Mather slideshare account.** I spent several months in sub-Saharan Africa last year to establish Ogilvy & Mather's social media capabilities in the region. This doesn't make me an 'Africa expert'(!) but I compiled a trends report based on my observations, reinforced with data, cases, examples and anecdotes. The report covers consumer, business and digital marketing trends with actionable call-outs answering "what does this mean?" It is written for Global Marketers and business people who are looking to launch or improve their Africa business ... as well as anyone open to busting a lot of the stereotypes and misinformation about Africa. In sum, it's an inspiring place we are simply not looking to enough. ]]>
**RE-POST from Ogilvy&Mather slideshare account.** I spent several months in sub-Saharan Africa last year to establish Ogilvy & Mather's social media capabilities in the region. This doesn't make me an 'Africa expert'(!) but I compiled a trends report based on my observations, reinforced with data, cases, examples and anecdotes. The report covers consumer, business and digital marketing trends with actionable call-outs answering "what does this mean?" It is written for Global Marketers and business people who are looking to launch or improve their Africa business ... as well as anyone open to busting a lot of the stereotypes and misinformation about Africa. In sum, it's an inspiring place we are simply not looking to enough. ]]> Thu, 08 Sep 2016 21:39:33 GMT /slideshow/digital-trends-subsaharan-africa-2016/65839727 hannahllaw@slideshare.net(hannahllaw) Digital Trends Sub-Saharan Africa 2016 hannahllaw **RE-POST from Ogilvy&Mather slideshare account.** I spent several months in sub-Saharan Africa last year to establish Ogilvy & Mather's social media capabilities in the region. This doesn't make me an 'Africa expert'(!) but I compiled a trends report based on my observations, reinforced with data, cases, examples and anecdotes. The report covers consumer, business and digital marketing trends with actionable call-outs answering "what does this mean?" It is written for Global Marketers and business people who are looking to launch or improve their Africa business ... as well as anyone open to busting a lot of the stereotypes and misinformation about Africa. In sum, it's an inspiring place we are simply not looking to enough. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/africatrendsreport-final-160908213933-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> **RE-POST from Ogilvy&amp;Mather slideshare account.** I spent several months in sub-Saharan Africa last year to establish Ogilvy &amp; Mather&#39;s social media capabilities in the region. This doesn&#39;t make me an &#39;Africa expert&#39;(!) but I compiled a trends report based on my observations, reinforced with data, cases, examples and anecdotes. The report covers consumer, business and digital marketing trends with actionable call-outs answering &quot;what does this mean?&quot; It is written for Global Marketers and business people who are looking to launch or improve their Africa business ... as well as anyone open to busting a lot of the stereotypes and misinformation about Africa. In sum, it&#39;s an inspiring place we are simply not looking to enough.
Digital Trends Sub-Saharan Africa 2016 from Hannah Law
]]> 872 7 https://cdn.slidesharecdn.com/ss_thumbnails/africatrendsreport-final-160908213933-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 User-generated content: do you really need it? /slideshow/usergenerated-content-do-you-really-need-it-65839602/65839602 ugcpov-06-160908213239
**RE-POST from Ogilvy&Mather slideshare account.** User-generated content is (still) a popular tactic. But it is often not the right one. Many consumers don't have the passion or time to truly participate with, and create content, for most brand. Of course, there are exceptions: if you are marketing for the Apple and Coca-Cola's of the world; or if you have a campaign informed by an accurate consumer insight and supported by brilliant execution. David Yankelewitz, Group Creative Director at Ogilvy, and I created a guide to the pros and cons of user-generated content (UGC), including a recommendation on how to do it effectively (should you dare to proceed!). ]]>
**RE-POST from Ogilvy&Mather slideshare account.** User-generated content is (still) a popular tactic. But it is often not the right one. Many consumers don't have the passion or time to truly participate with, and create content, for most brand. Of course, there are exceptions: if you are marketing for the Apple and Coca-Cola's of the world; or if you have a campaign informed by an accurate consumer insight and supported by brilliant execution. David Yankelewitz, Group Creative Director at Ogilvy, and I created a guide to the pros and cons of user-generated content (UGC), including a recommendation on how to do it effectively (should you dare to proceed!). ]]> Thu, 08 Sep 2016 21:32:39 GMT /slideshow/usergenerated-content-do-you-really-need-it-65839602/65839602 hannahllaw@slideshare.net(hannahllaw) User-generated content: do you really need it? hannahllaw **RE-POST from Ogilvy&Mather slideshare account.** User-generated content is (still) a popular tactic. But it is often not the right one. Many consumers don't have the passion or time to truly participate with, and create content, for most brand. Of course, there are exceptions: if you are marketing for the Apple and Coca-Cola's of the world; or if you have a campaign informed by an accurate consumer insight and supported by brilliant execution. David Yankelewitz, Group Creative Director at Ogilvy, and I created a guide to the pros and cons of user-generated content (UGC), including a recommendation on how to do it effectively (should you dare to proceed!). <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ugcpov-06-160908213239-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> **RE-POST from Ogilvy&amp;Mather slideshare account.** User-generated content is (still) a popular tactic. But it is often not the right one. Many consumers don&#39;t have the passion or time to truly participate with, and create content, for most brand. Of course, there are exceptions: if you are marketing for the Apple and Coca-Cola&#39;s of the world; or if you have a campaign informed by an accurate consumer insight and supported by brilliant execution. David Yankelewitz, Group Creative Director at Ogilvy, and I created a guide to the pros and cons of user-generated content (UGC), including a recommendation on how to do it effectively (should you dare to proceed!).
User-generated content: do you really need it? from Hannah Law
]]> 151 1 https://cdn.slidesharecdn.com/ss_thumbnails/ugcpov-06-160908213239-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Why Executives should use social media & how to start /slideshow/why-executives-should-use-social-media-how-to-start/65330444 howwhyexecutivesshouldusesocialeminence-08-160824184810
80% of Executives are already using social media. If you (or your Company's Executives) are not yet on social, this will help convince you. From improving your public reputation to weighing in on industry conversations and generating new business leads, social media should be an effective component of any Executive job description. ]]>
80% of Executives are already using social media. If you (or your Company's Executives) are not yet on social, this will help convince you. From improving your public reputation to weighing in on industry conversations and generating new business leads, social media should be an effective component of any Executive job description. ]]> Wed, 24 Aug 2016 18:48:10 GMT /slideshow/why-executives-should-use-social-media-how-to-start/65330444 hannahllaw@slideshare.net(hannahllaw) Why Executives should use social media & how to start hannahllaw 80% of Executives are already using social media. If you (or your Company's Executives) are not yet on social, this will help convince you. From improving your public reputation to weighing in on industry conversations and generating new business leads, social media should be an effective component of any Executive job description. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/howwhyexecutivesshouldusesocialeminence-08-160824184810-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> 80% of Executives are already using social media. If you (or your Company&#39;s Executives) are not yet on social, this will help convince you. From improving your public reputation to weighing in on industry conversations and generating new business leads, social media should be an effective component of any Executive job description.
Why Executives should use social media & how to start from Hannah Law
]]> 1470 4 https://cdn.slidesharecdn.com/ss_thumbnails/howwhyexecutivesshouldusesocialeminence-08-160824184810-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Instagram stories: 5 implications for brands /slideshow/instagram-stories-5-implications-for-brands/64627945 instagramstoriespov08-160802170854
Instagram just launched a Snapchat-style feature called Stories. What does this mean for marketers and brands? Here are our five important tips. ]]>
Instagram just launched a Snapchat-style feature called Stories. What does this mean for marketers and brands? Here are our five important tips. ]]> Tue, 02 Aug 2016 17:08:54 GMT /slideshow/instagram-stories-5-implications-for-brands/64627945 hannahllaw@slideshare.net(hannahllaw) Instagram stories: 5 implications for brands hannahllaw Instagram just launched a Snapchat-style feature called Stories. What does this mean for marketers and brands? Here are our five important tips. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/instagramstoriespov08-160802170854-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Instagram just launched a Snapchat-style feature called Stories. What does this mean for marketers and brands? Here are our five important tips.
Instagram stories: 5 implications for brands from Hannah Law
]]> 2069 3 https://cdn.slidesharecdn.com/ss_thumbnails/instagramstoriespov08-160802170854-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 2013 Digital & Social Marketing Trend Predictions (re-post of my presentation on Social@Ogilvy slideshare) /slideshow/2013-digital-social-marketing-trend-predictions-repost-of-my-presentation-on-socialogilvy-slideshare/23083804 20130124trendpredictionswebinar-ak-130227110030-phpapp01-130616213739-phpapp02
How will 3D printers, tablets, life-saving forks, Google Glasses and the interest graph change the way you do business this year? This presentation will show you 5 trends that will change the way you do digital marketing in 2013. We explain the trend, show you some early adopters (including Nike, IBM, Heineken and Burberry) and recommend how you can make the most of it. The Lucky 5 trends that you need to know about in 2013 are: 1. Be mobile, not do mobile 2. Bricks and Bytes: create shopping experiences, not transactions 3. Brand-awakened: brands with a higher purpose rule 4. Live in 60 Seconds: concept to production at speed 5. Smart Data: Big Data’s older, wiser sister NB: This presentation was originally posted on my company's official slideshare account,: http://www.slideshare.net/socialogilvy/five-trend-predictions-for-2013]]>
How will 3D printers, tablets, life-saving forks, Google Glasses and the interest graph change the way you do business this year? This presentation will show you 5 trends that will change the way you do digital marketing in 2013. We explain the trend, show you some early adopters (including Nike, IBM, Heineken and Burberry) and recommend how you can make the most of it. The Lucky 5 trends that you need to know about in 2013 are: 1. Be mobile, not do mobile 2. Bricks and Bytes: create shopping experiences, not transactions 3. Brand-awakened: brands with a higher purpose rule 4. Live in 60 Seconds: concept to production at speed 5. Smart Data: Big Data’s older, wiser sister NB: This presentation was originally posted on my company's official slideshare account,: http://www.slideshare.net/socialogilvy/five-trend-predictions-for-2013]]> Sun, 16 Jun 2013 21:37:39 GMT /slideshow/2013-digital-social-marketing-trend-predictions-repost-of-my-presentation-on-socialogilvy-slideshare/23083804 hannahllaw@slideshare.net(hannahllaw) 2013 Digital & Social Marketing Trend Predictions (re-post of my presentation on Social@Ogilvy slideshare) hannahllaw How will 3D printers, tablets, life-saving forks, Google Glasses and the interest graph change the way you do business this year? This presentation will show you 5 trends that will change the way you do digital marketing in 2013. We explain the trend, show you some early adopters (including Nike, IBM, Heineken and Burberry) and recommend how you can make the most of it. The Lucky 5 trends that you need to know about in 2013 are: 1. Be mobile, not do mobile 2. Bricks and Bytes: create shopping experiences, not transactions 3. Brand-awakened: brands with a higher purpose rule 4. Live in 60 Seconds: concept to production at speed 5. Smart Data: Big Data’s older, wiser sister NB: This presentation was originally posted on my company's official slideshare account,: http://www.slideshare.net/socialogilvy/five-trend-predictions-for-2013 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/20130124trendpredictionswebinar-ak-130227110030-phpapp01-130616213739-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> How will 3D printers, tablets, life-saving forks, Google Glasses and the interest graph change the way you do business this year? This presentation will show you 5 trends that will change the way you do digital marketing in 2013. We explain the trend, show you some early adopters (including Nike, IBM, Heineken and Burberry) and recommend how you can make the most of it. The Lucky 5 trends that you need to know about in 2013 are: 1. Be mobile, not do mobile 2. Bricks and Bytes: create shopping experiences, not transactions 3. Brand-awakened: brands with a higher purpose rule 4. Live in 60 Seconds: concept to production at speed 5. Smart Data: Big Data’s older, wiser sister NB: This presentation was originally posted on my company&#39;s official slideshare account,: http://www.slideshare.net/socialogilvy/five-trend-predictions-for-2013
2013 Digital & Social Marketing Trend Predictions (re-post of my presentation on Social@Ogilvy slideshare) from Hannah Law
]]> 11299 5 https://cdn.slidesharecdn.com/ss_thumbnails/20130124trendpredictionswebinar-ak-130227110030-phpapp01-130616213739-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Not-for-profits and Social Media: Australian, International Case Studies /slideshow/notforprofits-amp-social-media-australian-and-international-case-studies/11826578 nfpsocialmediaoverview2012-13306619025216-phpapp01-120301222308-phpapp01
Which not-for-profit organisations are using social media effectively in 2011 and 2012? Here are some innovative case studies from charities and NFPs in Australia and around the world.]]>
Which not-for-profit organisations are using social media effectively in 2011 and 2012? Here are some innovative case studies from charities and NFPs in Australia and around the world.]]> Thu, 01 Mar 2012 22:21:47 GMT /slideshow/notforprofits-amp-social-media-australian-and-international-case-studies/11826578 hannahllaw@slideshare.net(hannahllaw) Not-for-profits and Social Media: Australian, International Case Studies hannahllaw Which not-for-profit organisations are using social media effectively in 2011 and 2012? Here are some innovative case studies from charities and NFPs in Australia and around the world. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/nfpsocialmediaoverview2012-13306619025216-phpapp01-120301222308-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Which not-for-profit organisations are using social media effectively in 2011 and 2012? Here are some innovative case studies from charities and NFPs in Australia and around the world.
Not-for-profits and Social Media: Australian, International Case Studies from Hannah Law
]]> 632 4 https://cdn.slidesharecdn.com/ss_thumbnails/nfpsocialmediaoverview2012-13306619025216-phpapp01-120301222308-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Ignite Sydney 2011: How a meat lover turned meatfree /slideshow/ignite-sydney-2011-how-a-meat-lover-turned-meatfree/9665272 hannahlawmeatfreemondays-111012174950-phpapp02
Ignite Events ask presenters to speak about something they're passionate about ... but there's a catch! Presenters must stick to a rigid format of 20 slides, each of which changes automatically after 15 seconds, giving a guaranteed 5 minute presentation. I presented in October 2011 on why I have adopted Meatfree Mondays ... and why you should try it too. ]]>
Ignite Events ask presenters to speak about something they're passionate about ... but there's a catch! Presenters must stick to a rigid format of 20 slides, each of which changes automatically after 15 seconds, giving a guaranteed 5 minute presentation. I presented in October 2011 on why I have adopted Meatfree Mondays ... and why you should try it too. ]]> Wed, 12 Oct 2011 17:49:49 GMT /slideshow/ignite-sydney-2011-how-a-meat-lover-turned-meatfree/9665272 hannahllaw@slideshare.net(hannahllaw) Ignite Sydney 2011: How a meat lover turned meatfree hannahllaw Ignite Events ask presenters to speak about something they're passionate about ... but there's a catch! Presenters must stick to a rigid format of 20 slides, each of which changes automatically after 15 seconds, giving a guaranteed 5 minute presentation. I presented in October 2011 on why I have adopted Meatfree Mondays ... and why you should try it too. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/hannahlawmeatfreemondays-111012174950-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Ignite Events ask presenters to speak about something they&#39;re passionate about ... but there&#39;s a catch! Presenters must stick to a rigid format of 20 slides, each of which changes automatically after 15 seconds, giving a guaranteed 5 minute presentation. I presented in October 2011 on why I have adopted Meatfree Mondays ... and why you should try it too.
Ignite Sydney 2011: How a meat lover turned meatfree from Hannah Law
]]> 257 1 https://cdn.slidesharecdn.com/ss_thumbnails/hannahlawmeatfreemondays-111012174950-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Recruitment: what's changing in graduate social media? /hannahllaw/read-it-and-tweet-final-whats-changing-in-graduate-social-media readitandtweetfinalaageconference-111012174001-phpapp02
Presentation on using social media to attract graduates from Australian Conference on Graduate Recruitment. ]]>
Presentation on using social media to attract graduates from Australian Conference on Graduate Recruitment. ]]> Wed, 12 Oct 2011 17:39:58 GMT /hannahllaw/read-it-and-tweet-final-whats-changing-in-graduate-social-media hannahllaw@slideshare.net(hannahllaw) Recruitment: what's changing in graduate social media? hannahllaw Presentation on using social media to attract graduates from Australian Conference on Graduate Recruitment. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/readitandtweetfinalaageconference-111012174001-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presentation on using social media to attract graduates from Australian Conference on Graduate Recruitment.
Recruitment: what's changing in graduate social media? from Hannah Law
]]> 777 2 https://cdn.slidesharecdn.com/ss_thumbnails/readitandtweetfinalaageconference-111012174001-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-hannahllaw-48x48.jpg?cb=1646240270 Global social and digital marketer with ten years of strategic communications experience. I lead a team of strategists to create social-by-design marketing strategies and digital transformation programs. I have worked across multiple verticals: CPG (Nestle, Unilever, Kimberly-Clark), tech (IBM, Intel, consumer tech (Philips Hue, Canon), finance & insurance (Amex, BlackRock, Prudential), food & beverage (KFC, Coca-Cola), health (Merck,) and not-for-profit (WWF). I also serve on the global ExCo of Social@Ogilvy with a responsibility for reputation and thought-leadership. My main initiative is an award-winning weekly webinar series designed to inspire all disciplines at Ogilvy to create s... www.hannahlaw.com.au https://cdn.slidesharecdn.com/ss_thumbnails/africatrendsreport-final-160908213933-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/digital-trends-subsaharan-africa-2016/65839727 Digital Trends Sub-Sah... https://cdn.slidesharecdn.com/ss_thumbnails/ugcpov-06-160908213239-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/usergenerated-content-do-you-really-need-it-65839602/65839602 User-generated content... https://cdn.slidesharecdn.com/ss_thumbnails/howwhyexecutivesshouldusesocialeminence-08-160824184810-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/why-executives-should-use-social-media-how-to-start/65330444 Why Executives should ...