�ݺ�ߣshows by User: hayesg31

�ݺ�ߣshows by User: hayesg31 / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: hayesg31 / Mon, 09 Mar 2015 20:11:20 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: hayesg31 What is interactivity anyway? Beyond Story,Tech & Futurism. Designing Experiences /hayesg31/what-is-interactivity-anyway whatisinteractivityanyway-150309201120-conversion-gate01
A presentation given to open the Screenwest Digital Lab in Perth in March 2015. The talk focuses on user centric, experience design and challenges the audience to consider more holistic interaction approaches, especially to consider it their project really moves beyond the lower levers of interactivity. The final sections of the presentation look at interactive documentary, some game changer services and tech for storytelling and ends on the importance of parallel production and a taster of the EPOC.]]>
A presentation given to open the Screenwest Digital Lab in Perth in March 2015. The talk focuses on user centric, experience design and challenges the audience to consider more holistic interaction approaches, especially to consider it their project really moves beyond the lower levers of interactivity. The final sections of the presentation look at interactive documentary, some game changer services and tech for storytelling and ends on the importance of parallel production and a taster of the EPOC.]]> Mon, 09 Mar 2015 20:11:20 GMT /hayesg31/what-is-interactivity-anyway hayesg31@slideshare.net(hayesg31) What is interactivity anyway? Beyond Story,Tech & Futurism. Designing Experiences hayesg31 A presentation given to open the Screenwest Digital Lab in Perth in March 2015. The talk focuses on user centric, experience design and challenges the audience to consider more holistic interaction approaches, especially to consider it their project really moves beyond the lower levers of interactivity. The final sections of the presentation look at interactive documentary, some game changer services and tech for storytelling and ends on the importance of parallel production and a taster of the EPOC. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/whatisinteractivityanyway-150309201120-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /> A presentation given to open the Screenwest Digital Lab in Perth in March 2015. The talk focuses on user centric, experience design and challenges the audience to consider more holistic interaction approaches, especially to consider it their project really moves beyond the lower levers of interactivity. The final sections of the presentation look at interactive documentary, some game changer services and tech for storytelling and ends on the importance of parallel production and a taster of the EPOC.

What is interactivity anyway? Beyond Story,Tech & Futurism. Designing Experiences from Gary Hayes

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0 Navigating the Expanding Transmedia Multiplatform Universe and State of the Industry /hayesg31/pdf-navigating-mediauniverse pdfnavigatingmediauniverse-131107213348-phpapp01
A 2nd day keynote at Merging Media 2013 in Vancouver Canada. �ݺ�ߣs formatted for widescreen. A 50 min prez. http://mergingmedia.ca/events/mm2013/conference/overview/ - features an inserted "Transmedia State of the Industry" ten measures special :) From idea to proof of concept to build to users and back again - here's a quick review of opportunities in some of the latest multi-platform production techniques and services. How do we make choices with so many digital media platforms and Apps available to us now? What methodologies can we use to find the most appropriate medium and technology to adopt for our latest story property? With so many distribution channels, how do we create, reach and ensure that we are user centric and able to distribute and grow our Multiplatform creations? Transmedia Guru, recent ABC TV Multiplatform Product Manager and StoryLabs CEO, Gary Hayes, maps out the challenges faced in designing a cohesive story universe today.]]>
A 2nd day keynote at Merging Media 2013 in Vancouver Canada. �ݺ�ߣs formatted for widescreen. A 50 min prez. http://mergingmedia.ca/events/mm2013/conference/overview/ - features an inserted "Transmedia State of the Industry" ten measures special :) From idea to proof of concept to build to users and back again - here's a quick review of opportunities in some of the latest multi-platform production techniques and services. How do we make choices with so many digital media platforms and Apps available to us now? What methodologies can we use to find the most appropriate medium and technology to adopt for our latest story property? With so many distribution channels, how do we create, reach and ensure that we are user centric and able to distribute and grow our Multiplatform creations? Transmedia Guru, recent ABC TV Multiplatform Product Manager and StoryLabs CEO, Gary Hayes, maps out the challenges faced in designing a cohesive story universe today.]]> Thu, 07 Nov 2013 21:33:47 GMT /hayesg31/pdf-navigating-mediauniverse hayesg31@slideshare.net(hayesg31) Navigating the Expanding Transmedia Multiplatform Universe and State of the Industry hayesg31 A 2nd day keynote at Merging Media 2013 in Vancouver Canada. �ݺ�ߣs formatted for widescreen. A 50 min prez. http://mergingmedia.ca/events/mm2013/conference/overview/ - features an inserted "Transmedia State of the Industry" ten measures special :) From idea to proof of concept to build to users and back again - here's a quick review of opportunities in some of the latest multi-platform production techniques and services. How do we make choices with so many digital media platforms and Apps available to us now? What methodologies can we use to find the most appropriate medium and technology to adopt for our latest story property? With so many distribution channels, how do we create, reach and ensure that we are user centric and able to distribute and grow our Multiplatform creations? Transmedia Guru, recent ABC TV Multiplatform Product Manager and StoryLabs CEO, Gary Hayes, maps out the challenges faced in designing a cohesive story universe today. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/pdfnavigatingmediauniverse-131107213348-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> A 2nd day keynote at Merging Media 2013 in Vancouver Canada. �ݺ�ߣs formatted for widescreen. A 50 min prez. http://mergingmedia.ca/events/mm2013/conference/overview/ - features an inserted "Transmedia State of the Industry" ten measures special :) From idea to proof of concept to build to users and back again - here's a quick review of opportunities in some of the latest multi-platform production techniques and services. How do we make choices with so many digital media platforms and Apps available to us now? What methodologies can we use to find the most appropriate medium and technology to adopt for our latest story property? With so many distribution channels, how do we create, reach and ensure that we are user centric and able to distribute and grow our Multiplatform creations? Transmedia Guru, recent ABC TV Multiplatform Product Manager and StoryLabs CEO, Gary Hayes, maps out the challenges faced in designing a cohesive story universe today.

Navigating the Expanding Transmedia Multiplatform Universe and State of the Industry from Gary Hayes

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0 Killer 2nd Screen and Social TV: Production Methodology /slideshow/tv-network-2nd-screen-social-tv/22834531 tvnetwork2ndscreensocialtv-130611195404-phpapp01
A public presentation given by Gary Hayes (as Product Dev Manager ABC TV Multiplatform) at Connected Entertainment 2012 Expo, Melbourne November 21-22. Section of conference: Killer Content - The key ingredient in the success of connected entertainment A Tall Order! How do consumers want to connect with content on their TV? What type of content is connecting with audience markets worldwide? What is the key in engaging them and keeping them engaged? Content discovery, participation TV and device control considerations Providing a unified content experience across all devices Gary Hayes , (then) Product Development Manager, ABC TV Multi Platform  ABC]]>
A public presentation given by Gary Hayes (as Product Dev Manager ABC TV Multiplatform) at Connected Entertainment 2012 Expo, Melbourne November 21-22. Section of conference: Killer Content - The key ingredient in the success of connected entertainment A Tall Order! How do consumers want to connect with content on their TV? What type of content is connecting with audience markets worldwide? What is the key in engaging them and keeping them engaged? Content discovery, participation TV and device control considerations Providing a unified content experience across all devices Gary Hayes , (then) Product Development Manager, ABC TV Multi Platform  ABC]]> Tue, 11 Jun 2013 19:54:04 GMT /slideshow/tv-network-2nd-screen-social-tv/22834531 hayesg31@slideshare.net(hayesg31) Killer 2nd Screen and Social TV: Production Methodology hayesg31 A public presentation given by Gary Hayes (as Product Dev Manager ABC TV Multiplatform) at Connected Entertainment 2012 Expo, Melbourne November 21-22. Section of conference: Killer Content - The key ingredient in the success of connected entertainment A Tall Order! How do consumers want to connect with content on their TV? What type of content is connecting with audience markets worldwide? What is the key in engaging them and keeping them engaged? Content discovery, participation TV and device control considerations Providing a unified content experience across all devices Gary Hayes , (then) Product Development Manager, ABC TV Multi Platform  ABC <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/tvnetwork2ndscreensocialtv-130611195404-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> A public presentation given by Gary Hayes (as Product Dev Manager ABC TV Multiplatform) at Connected Entertainment 2012 Expo, Melbourne November 21-22. Section of conference: Killer Content - The key ingredient in the success of connected entertainment A Tall Order! How do consumers want to connect with content on their TV? What type of content is connecting with audience markets worldwide? What is the key in engaging them and keeping them engaged? Content discovery, participation TV and device control considerations Providing a unified content experience across all devices Gary Hayes , (then) Product Development Manager, ABC TV Multi Platform  ABC

Killer 2nd Screen and Social TV: Production Methodology from Gary Hayes

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0 What's Wrong with Transmedia Content? Where's the Funding? /slideshow/whats-wrong-with-transmedia-content-wheres-the-funding/8806330 transmediaproduction-110809022011-phpapp01
A brief 10 minute presentation given by Gary at the Content Crises and Convergence Roundtable Day in Sydney on Aug 8 2011. Run by the ARC Centre for Excellence for creative industries and innovation - more details of the day here. http://cci.edu.au/events/content-crisis-and-convergence and podcasts to follow shortly. The talk extended an article Gary made back in March 2011 here http://www.personalizemedia.com/10-reasons-public-multi-platform-funding-is-broken-ways-to-fix-it/]]>
A brief 10 minute presentation given by Gary at the Content Crises and Convergence Roundtable Day in Sydney on Aug 8 2011. Run by the ARC Centre for Excellence for creative industries and innovation - more details of the day here. http://cci.edu.au/events/content-crisis-and-convergence and podcasts to follow shortly. The talk extended an article Gary made back in March 2011 here http://www.personalizemedia.com/10-reasons-public-multi-platform-funding-is-broken-ways-to-fix-it/]]> Tue, 09 Aug 2011 02:20:07 GMT /slideshow/whats-wrong-with-transmedia-content-wheres-the-funding/8806330 hayesg31@slideshare.net(hayesg31) What's Wrong with Transmedia Content? Where's the Funding? hayesg31 A brief 10 minute presentation given by Gary at the Content Crises and Convergence Roundtable Day in Sydney on Aug 8 2011. Run by the ARC Centre for Excellence for creative industries and innovation - more details of the day here. http://cci.edu.au/events/content-crisis-and-convergence and podcasts to follow shortly. The talk extended an article Gary made back in March 2011 here http://www.personalizemedia.com/10-reasons-public-multi-platform-funding-is-broken-ways-to-fix-it/ <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/transmediaproduction-110809022011-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> A brief 10 minute presentation given by Gary at the Content Crises and Convergence Roundtable Day in Sydney on Aug 8 2011. Run by the ARC Centre for Excellence for creative industries and innovation - more details of the day here. http://cci.edu.au/events/content-crisis-and-convergence and podcasts to follow shortly. The talk extended an article Gary made back in March 2011 here http://www.personalizemedia.com/10-reasons-public-multi-platform-funding-is-broken-ways-to-fix-it/

What's Wrong with Transmedia Content? Where's the Funding? from Gary Hayes

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0 Pervasive Entertainment - Games, Film, Physical, Print & TV merged with social networks /slideshow/pervasive-entertainment-games-film-music-print-tv-merging-with-audience-networks/8384806 pervasiveentghayes-110621234230-phpapp01
A prez from Gary Hayes at the GameTech inaugural conference at Luna Park in Sydney Australia, 22 June 2011 Covering Experiential Augmented Reality, Multi Platform Storytelling, Business Models, Locative Role Playing, Locat-inima, Pervasive Entertainment, Devices, Transmedia etc: Initial brief - Assessing the concept of Pervasive Entertainment and how it is affecting the games industry - How are brands extending to transmedia? - Reviewing the business models behind geo-social / augmented reality games - Learning form relevant case studies - What models of media production, distribution, and consumption are implied by these future visions of entertainment?]]>
A prez from Gary Hayes at the GameTech inaugural conference at Luna Park in Sydney Australia, 22 June 2011 Covering Experiential Augmented Reality, Multi Platform Storytelling, Business Models, Locative Role Playing, Locat-inima, Pervasive Entertainment, Devices, Transmedia etc: Initial brief - Assessing the concept of Pervasive Entertainment and how it is affecting the games industry - How are brands extending to transmedia? - Reviewing the business models behind geo-social / augmented reality games - Learning form relevant case studies - What models of media production, distribution, and consumption are implied by these future visions of entertainment?]]> Tue, 21 Jun 2011 23:42:24 GMT /slideshow/pervasive-entertainment-games-film-music-print-tv-merging-with-audience-networks/8384806 hayesg31@slideshare.net(hayesg31) Pervasive Entertainment - Games, Film, Physical, Print & TV merged with social networks hayesg31 A prez from Gary Hayes at the GameTech inaugural conference at Luna Park in Sydney Australia, 22 June 2011 Covering Experiential Augmented Reality, Multi Platform Storytelling, Business Models, Locative Role Playing, Locat-inima, Pervasive Entertainment, Devices, Transmedia etc: Initial brief - Assessing the concept of Pervasive Entertainment and how it is affecting the games industry - How are brands extending to transmedia? - Reviewing the business models behind geo-social / augmented reality games - Learning form relevant case studies - What models of media production, distribution, and consumption are implied by these future visions of entertainment? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/pervasiveentghayes-110621234230-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> A prez from Gary Hayes at the GameTech inaugural conference at Luna Park in Sydney Australia, 22 June 2011 Covering Experiential Augmented Reality, Multi Platform Storytelling, Business Models, Locative Role Playing, Locat-inima, Pervasive Entertainment, Devices, Transmedia etc: Initial brief - Assessing the concept of Pervasive Entertainment and how it is affecting the games industry - How are brands extending to transmedia? - Reviewing the business models behind geo-social / augmented reality games - Learning form relevant case studies - What models of media production, distribution, and consumption are implied by these future visions of entertainment?

Pervasive Entertainment - Games, Film, Physical, Print & TV merged with social networks from Gary Hayes

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0 The Gamification of Social TV Inspiring the stories of tomorrow /slideshow/social-tv-gamification-of-and-inspiring-the-stories-of-tomorrow/7762571 tvshowsocialtv-110428040726-phpapp01
A short 35 minute presentation given by Gary Hayes at the Multi Platform TV Show in Sydney on 28 April 2011. AREAS COVERED What is Social TV? & What it isn't What is Driving it? The Value for the Users? What it means for Creators who enable it? Social TV (baby-steps) = 1 The Conversation of TV (back-channel, recommendation & community) 2 The Gamification of TV (playful, tribe building & participative) 3 The Personalization of TV (users contribution, relevant & their stories) Including audiences in the creation of your stories • Differentiating your content with social features • Listening to the audience to produce more compelling stories ]]>
A short 35 minute presentation given by Gary Hayes at the Multi Platform TV Show in Sydney on 28 April 2011. AREAS COVERED What is Social TV? & What it isn't What is Driving it? The Value for the Users? What it means for Creators who enable it? Social TV (baby-steps) = 1 The Conversation of TV (back-channel, recommendation & community) 2 The Gamification of TV (playful, tribe building & participative) 3 The Personalization of TV (users contribution, relevant & their stories) Including audiences in the creation of your stories • Differentiating your content with social features • Listening to the audience to produce more compelling stories ]]> Thu, 28 Apr 2011 04:07:23 GMT /slideshow/social-tv-gamification-of-and-inspiring-the-stories-of-tomorrow/7762571 hayesg31@slideshare.net(hayesg31) The Gamification of Social TV Inspiring the stories of tomorrow hayesg31 A short 35 minute presentation given by Gary Hayes at the Multi Platform TV Show in Sydney on 28 April 2011. AREAS COVERED What is Social TV? & What it isn't What is Driving it? The Value for the Users? What it means for Creators who enable it? Social TV (baby-steps) = 1 The Conversation of TV (back-channel, recommendation & community) 2 The Gamification of TV (playful, tribe building & participative) 3 The Personalization of TV (users contribution, relevant & their stories) Including audiences in the creation of your stories • Differentiating your content with social features • Listening to the audience to produce more compelling stories <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/tvshowsocialtv-110428040726-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> A short 35 minute presentation given by Gary Hayes at the Multi Platform TV Show in Sydney on 28 April 2011. AREAS COVERED What is Social TV? & What it isn't What is Driving it? The Value for the Users? What it means for Creators who enable it? Social TV (baby-steps) = 1 The Conversation of TV (back-channel, recommendation & community) 2 The Gamification of TV (playful, tribe building & participative) 3 The Personalization of TV (users contribution, relevant & their stories) Including audiences in the creation of your stories • Differentiating your content with social features • Listening to the audience to produce more compelling stories

The Gamification of Social TV Inspiring the stories of tomorrow from Gary Hayes

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0 Fragments of Attention - Transmedia Alchemy /slideshow/fragments-of-attention-transmedia-alchemy/7380553 fragmentsofattentiontransmediaalchemy-110324195058-phpapp02
Accompanying post http://www.personalizemedia.com/navigating-the-world-of-multi-platform-transmedia-rituals/ Given at Colab's Envisage Keynote at Auckland University on 23 March 2011 by Gary Kayes. A short talk that looks at recent evolution of multi platform and changing user behaviour. It will highlight the reason traditional storytellers, marketeers and service providers are, for their own survival, needing to develop new transmedia forms. What are some of the most compelling examples thus far, is there really a business here and where are we truly headed? Gary will take us on a short ride through a fragmented media landscape and some of the transmedia attempts to help glue it back together again.]]>
Accompanying post http://www.personalizemedia.com/navigating-the-world-of-multi-platform-transmedia-rituals/ Given at Colab's Envisage Keynote at Auckland University on 23 March 2011 by Gary Kayes. A short talk that looks at recent evolution of multi platform and changing user behaviour. It will highlight the reason traditional storytellers, marketeers and service providers are, for their own survival, needing to develop new transmedia forms. What are some of the most compelling examples thus far, is there really a business here and where are we truly headed? Gary will take us on a short ride through a fragmented media landscape and some of the transmedia attempts to help glue it back together again.]]> Thu, 24 Mar 2011 19:50:53 GMT /slideshow/fragments-of-attention-transmedia-alchemy/7380553 hayesg31@slideshare.net(hayesg31) Fragments of Attention - Transmedia Alchemy hayesg31 Accompanying post http://www.personalizemedia.com/navigating-the-world-of-multi-platform-transmedia-rituals/ Given at Colab's Envisage Keynote at Auckland University on 23 March 2011 by Gary Kayes. A short talk that looks at recent evolution of multi platform and changing user behaviour. It will highlight the reason traditional storytellers, marketeers and service providers are, for their own survival, needing to develop new transmedia forms. What are some of the most compelling examples thus far, is there really a business here and where are we truly headed? Gary will take us on a short ride through a fragmented media landscape and some of the transmedia attempts to help glue it back together again. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/fragmentsofattentiontransmediaalchemy-110324195058-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Accompanying post http://www.personalizemedia.com/navigating-the-world-of-multi-platform-transmedia-rituals/ Given at Colab's Envisage Keynote at Auckland University on 23 March 2011 by Gary Kayes. A short talk that looks at recent evolution of multi platform and changing user behaviour. It will highlight the reason traditional storytellers, marketeers and service providers are, for their own survival, needing to develop new transmedia forms. What are some of the most compelling examples thus far, is there really a business here and where are we truly headed? Gary will take us on a short ride through a fragmented media landscape and some of the transmedia attempts to help glue it back together again.

Fragments of Attention - Transmedia Alchemy from Gary Hayes

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0 Arresting Audiences, Co-creating Communities, Transmedia Storytelling /slideshow/arresting-audiences-cocreating-communities/5273958 arrestingaudiences-100923234826-phpapp01
Two presentations given by Gary Hayes in Melbourne for a Film Victoria conference called 'Arresting Audiences' - film.vic.gov.au/www/html/199-speakers.asp - First one is around Talking to Audiences (building community and trans-social-media storytelling) second called Small Screen, Big Connections - is a brief focus on interesting Australian networked media services & some new social TV behaviours. ]]>
Two presentations given by Gary Hayes in Melbourne for a Film Victoria conference called 'Arresting Audiences' - film.vic.gov.au/www/html/199-speakers.asp - First one is around Talking to Audiences (building community and trans-social-media storytelling) second called Small Screen, Big Connections - is a brief focus on interesting Australian networked media services & some new social TV behaviours. ]]> Thu, 23 Sep 2010 23:48:12 GMT /slideshow/arresting-audiences-cocreating-communities/5273958 hayesg31@slideshare.net(hayesg31) Arresting Audiences, Co-creating Communities, Transmedia Storytelling hayesg31 Two presentations given by Gary Hayes in Melbourne for a Film Victoria conference called 'Arresting Audiences' - film.vic.gov.au/www/html/199-speakers.asp - First one is around Talking to Audiences (building community and trans-social-media storytelling) second called Small Screen, Big Connections - is a brief focus on interesting Australian networked media services & some new social TV behaviours. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/arrestingaudiences-100923234826-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Two presentations given by Gary Hayes in Melbourne for a Film Victoria conference called 'Arresting Audiences' - film.vic.gov.au/www/html/199-speakers.asp - First one is around Talking to Audiences (building community and trans-social-media storytelling) second called Small Screen, Big Connections - is a brief focus on interesting Australian networked media services & some new social TV behaviours.

Arresting Audiences, Co-creating Communities, Transmedia Storytelling from Gary Hayes

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0 Augmented Reality Barriers & Drivers for Widespread Adoption /hayesg31/augmented-reality-barriers-drivers-for-widespread-adoption arpresentationaimia-100713205127-phpapp01
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]]> Tue, 13 Jul 2010 20:51:16 GMT /hayesg31/augmented-reality-barriers-drivers-for-widespread-adoption hayesg31@slideshare.net(hayesg31) Augmented Reality Barriers & Drivers for Widespread Adoption hayesg31 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/arpresentationaimia-100713205127-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" />

Augmented Reality Barriers & Drivers for Widespread Adoption from Gary Hayes

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0 RU Game? Games & Public Libraries /slideshow/ru-game-games-public-libraries/4596044 2010rugamelibraries-100623211031-phpapp01
An opening presentation looking specifically at Serious Games examples & case studies from the perspective of content potentially suitable for inclusion and managed by libraries of the future. This is not about just placing game consoles inside existing libraries but about a fundamental shift in how libraries can become the conduit for 'scenario based' play across a range of intentions...]]>
An opening presentation looking specifically at Serious Games examples & case studies from the perspective of content potentially suitable for inclusion and managed by libraries of the future. This is not about just placing game consoles inside existing libraries but about a fundamental shift in how libraries can become the conduit for 'scenario based' play across a range of intentions...]]> Wed, 23 Jun 2010 21:05:09 GMT /slideshow/ru-game-games-public-libraries/4596044 hayesg31@slideshare.net(hayesg31) RU Game? Games & Public Libraries hayesg31 An opening presentation looking specifically at Serious Games examples & case studies from the perspective of content potentially suitable for inclusion and managed by libraries of the future. This is not about just placing game consoles inside existing libraries but about a fundamental shift in how libraries can become the conduit for 'scenario based' play across a range of intentions... <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2010rugamelibraries-100623211031-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> An opening presentation looking specifically at Serious Games examples & case studies from the perspective of content potentially suitable for inclusion and managed by libraries of the future. This is not about just placing game consoles inside existing libraries but about a fundamental shift in how libraries can become the conduit for 'scenario based' play across a range of intentions...

RU Game? Games & Public Libraries from Gary Hayes

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0 The Fragments of Play - Transocialmedia Entertainment /slideshow/the-fragments-of-play-transocialmedia-entertainment/1598907 thefragmentsofplay-090617134106-phpapp01
A keynote presentation at IADIS Multi Conference on Computer Science and Information Systems 2009 Algarve, Portugal 17 – 23 June 2009 THE FRAGMENTS OF PLAY Inter-connected, Co-Created Social Media Entertainment There are many media revolutions taking place the most powerful of which is still the transition from passive to participatory media. This is exemplified by the collision/mashup of games, TV and films as a new dominant immersive form and part of the on-going transformation of one way story-telling to co-created and distributed. This talk will investigate the nature of the playful, networked audience across online worlds & games, participatory film & TV and location based stories all helping to define social media entertainment. How are new audiences being classified, by their age, behaviours or how they themselves tell their new stories across multi-platform, multi-sensory environments. Some key paradigms and enabling services and technologies to be explored will include mixed reality, personalization, inhabited TV, emotional intelligence, machinima, cross-media identity and distributed play. ]]>
A keynote presentation at IADIS Multi Conference on Computer Science and Information Systems 2009 Algarve, Portugal 17 – 23 June 2009 THE FRAGMENTS OF PLAY Inter-connected, Co-Created Social Media Entertainment There are many media revolutions taking place the most powerful of which is still the transition from passive to participatory media. This is exemplified by the collision/mashup of games, TV and films as a new dominant immersive form and part of the on-going transformation of one way story-telling to co-created and distributed. This talk will investigate the nature of the playful, networked audience across online worlds & games, participatory film & TV and location based stories all helping to define social media entertainment. How are new audiences being classified, by their age, behaviours or how they themselves tell their new stories across multi-platform, multi-sensory environments. Some key paradigms and enabling services and technologies to be explored will include mixed reality, personalization, inhabited TV, emotional intelligence, machinima, cross-media identity and distributed play. ]]> Wed, 17 Jun 2009 13:41:03 GMT /slideshow/the-fragments-of-play-transocialmedia-entertainment/1598907 hayesg31@slideshare.net(hayesg31) The Fragments of Play - Transocialmedia Entertainment hayesg31 A keynote presentation at IADIS Multi Conference on Computer Science and Information Systems 2009 Algarve, Portugal 17 – 23 June 2009 THE FRAGMENTS OF PLAY Inter-connected, Co-Created Social Media Entertainment There are many media revolutions taking place the most powerful of which is still the transition from passive to participatory media. This is exemplified by the collision/mashup of games, TV and films as a new dominant immersive form and part of the on-going transformation of one way story-telling to co-created and distributed. This talk will investigate the nature of the playful, networked audience across online worlds & games, participatory film & TV and location based stories all helping to define social media entertainment. How are new audiences being classified, by their age, behaviours or how they themselves tell their new stories across multi-platform, multi-sensory environments. Some key paradigms and enabling services and technologies to be explored will include mixed reality, personalization, inhabited TV, emotional intelligence, machinima, cross-media identity and distributed play. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/thefragmentsofplay-090617134106-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> A keynote presentation at IADIS Multi Conference on Computer Science and Information Systems 2009 Algarve, Portugal 17 – 23 June 2009 THE FRAGMENTS OF PLAY Inter-connected, Co-Created Social Media Entertainment There are many media revolutions taking place the most powerful of which is still the transition from passive to participatory media. This is exemplified by the collision/mashup of games, TV and films as a new dominant immersive form and part of the on-going transformation of one way story-telling to co-created and distributed. This talk will investigate the nature of the playful, networked audience across online worlds & games, participatory film & TV and location based stories all helping to define social media entertainment. How are new audiences being classified, by their age, behaviours or how they themselves tell their new stories across multi-platform, multi-sensory environments. Some key paradigms and enabling services and technologies to be explored will include mixed reality, personalization, inhabited TV, emotional intelligence, machinima, cross-media identity and distributed play.

The Fragments of Play - Transocialmedia Entertainment from Gary Hayes

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0 The Art & Craft of Machinima /slideshow/the-art-craft-of-machinima/1457903 machinimaartcraft-090519065006-phpapp01
A presentation by Gary Hayes at a LAMP 'Interactive' seminar VIRTUAL STORY: THE ART AND CRAFT OF MACHINIMA on Thurs 14 May 2009 at AFTRS, Sydney. Other speakers were covering production techniques and there were presentations from Illclan and SLCN.tv hence leaving out some significant areas of the form. Gary Hayes, leading Virtual World creator, put this together inspired by the growing audience for his own machinimas which have achieved hundreds of thousands of views online. More at: http://www.youtube.com/user/hayesg01 Machinima is a dynamic new form of storytelling that will be explored in a seminar and interactive workshop at AFTRS this week. This unique event will feature leading international experts speaking about the exciting future of this new form which utilises games and virtual worlds as new tools of filmmaking. Games and virtual worlds are now being used as creative tools to make a wide range of films from horror genre, comedy to corporate training and education. YouTube, Machinima.com and scores of other video portals are filled with thousands of examples of these new forms of virtual storytelling. Some are now even being commissioned by mainstream TV such as NBC aired a CSI episode in 2008 integrating machinima made in Second Life and HBO recently acquired the machinima series ‘Molotov Alva’.]]>
A presentation by Gary Hayes at a LAMP 'Interactive' seminar VIRTUAL STORY: THE ART AND CRAFT OF MACHINIMA on Thurs 14 May 2009 at AFTRS, Sydney. Other speakers were covering production techniques and there were presentations from Illclan and SLCN.tv hence leaving out some significant areas of the form. Gary Hayes, leading Virtual World creator, put this together inspired by the growing audience for his own machinimas which have achieved hundreds of thousands of views online. More at: http://www.youtube.com/user/hayesg01 Machinima is a dynamic new form of storytelling that will be explored in a seminar and interactive workshop at AFTRS this week. This unique event will feature leading international experts speaking about the exciting future of this new form which utilises games and virtual worlds as new tools of filmmaking. Games and virtual worlds are now being used as creative tools to make a wide range of films from horror genre, comedy to corporate training and education. YouTube, Machinima.com and scores of other video portals are filled with thousands of examples of these new forms of virtual storytelling. Some are now even being commissioned by mainstream TV such as NBC aired a CSI episode in 2008 integrating machinima made in Second Life and HBO recently acquired the machinima series ‘Molotov Alva’.]]> Tue, 19 May 2009 06:49:59 GMT /slideshow/the-art-craft-of-machinima/1457903 hayesg31@slideshare.net(hayesg31) The Art & Craft of Machinima hayesg31 A presentation by Gary Hayes at a LAMP 'Interactive' seminar VIRTUAL STORY: THE ART AND CRAFT OF MACHINIMA on Thurs 14 May 2009 at AFTRS, Sydney. Other speakers were covering production techniques and there were presentations from Illclan and SLCN.tv hence leaving out some significant areas of the form. Gary Hayes, leading Virtual World creator, put this together inspired by the growing audience for his own machinimas which have achieved hundreds of thousands of views online. More at: http://www.youtube.com/user/hayesg01 Machinima is a dynamic new form of storytelling that will be explored in a seminar and interactive workshop at AFTRS this week. This unique event will feature leading international experts speaking about the exciting future of this new form which utilises games and virtual worlds as new tools of filmmaking. Games and virtual worlds are now being used as creative tools to make a wide range of films from horror genre, comedy to corporate training and education. YouTube, Machinima.com and scores of other video portals are filled with thousands of examples of these new forms of virtual storytelling. Some are now even being commissioned by mainstream TV such as NBC aired a CSI episode in 2008 integrating machinima made in Second Life and HBO recently acquired the machinima series ‘Molotov Alva’. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/machinimaartcraft-090519065006-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> A presentation by Gary Hayes at a LAMP 'Interactive' seminar VIRTUAL STORY: THE ART AND CRAFT OF MACHINIMA on Thurs 14 May 2009 at AFTRS, Sydney. Other speakers were covering production techniques and there were presentations from Illclan and SLCN.tv hence leaving out some significant areas of the form. Gary Hayes, leading Virtual World creator, put this together inspired by the growing audience for his own machinimas which have achieved hundreds of thousands of views online. More at: http://www.youtube.com/user/hayesg01 Machinima is a dynamic new form of storytelling that will be explored in a seminar and interactive workshop at AFTRS this week. This unique event will feature leading international experts speaking about the exciting future of this new form which utilises games and virtual worlds as new tools of filmmaking. Games and virtual worlds are now being used as creative tools to make a wide range of films from horror genre, comedy to corporate training and education. YouTube, Machinima.com and scores of other video portals are filled with thousands of examples of these new forms of virtual storytelling. Some are now even being commissioned by mainstream TV such as NBC aired a CSI episode in 2008 integrating machinima made in Second Life and HBO recently acquired the machinima series ‘Molotov Alva’.

The Art & Craft of Machinima from Gary Hayes

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0 Games: Seriously /slideshow/games-seriously/1254807 gamesseriously-090406101321-phpapp02
Presentation given on 3 April 2009 in the new AFTRS theatre as part of a LAMP 'Interactive' Workshop. A new taxonomy by Gary Hayes and an overview of the form & many of serious games, brief history & their natural affinity with documentary. The intersection between documentary filmmaking and games will be explored in this seminar and workshop, providing deep insight into the potential of Serious Games. Both games and stories have long been recognised as powerful learning tools. Their combination in the 21st century has the potential to provide learning experiences that are collaborative and globally connected. What are the best examples of Serious Games and where are they heading? How can Serious Games be employed by educators, corporations or non-profit organizations? Screen Australia and the ABC have recently announced a funding initiative in the area of Serious Games. This seminar will bring you up to speed with the latest developments in serious games and provide an opportunity to present your own concepts and workshop ideas with experts in an afternoon workshop.]]>
Presentation given on 3 April 2009 in the new AFTRS theatre as part of a LAMP 'Interactive' Workshop. A new taxonomy by Gary Hayes and an overview of the form & many of serious games, brief history & their natural affinity with documentary. The intersection between documentary filmmaking and games will be explored in this seminar and workshop, providing deep insight into the potential of Serious Games. Both games and stories have long been recognised as powerful learning tools. Their combination in the 21st century has the potential to provide learning experiences that are collaborative and globally connected. What are the best examples of Serious Games and where are they heading? How can Serious Games be employed by educators, corporations or non-profit organizations? Screen Australia and the ABC have recently announced a funding initiative in the area of Serious Games. This seminar will bring you up to speed with the latest developments in serious games and provide an opportunity to present your own concepts and workshop ideas with experts in an afternoon workshop.]]> Mon, 06 Apr 2009 10:13:13 GMT /slideshow/games-seriously/1254807 hayesg31@slideshare.net(hayesg31) Games: Seriously hayesg31 Presentation given on 3 April 2009 in the new AFTRS theatre as part of a LAMP 'Interactive' Workshop. A new taxonomy by Gary Hayes and an overview of the form & many of serious games, brief history & their natural affinity with documentary. The intersection between documentary filmmaking and games will be explored in this seminar and workshop, providing deep insight into the potential of Serious Games. Both games and stories have long been recognised as powerful learning tools. Their combination in the 21st century has the potential to provide learning experiences that are collaborative and globally connected. What are the best examples of Serious Games and where are they heading? How can Serious Games be employed by educators, corporations or non-profit organizations? Screen Australia and the ABC have recently announced a funding initiative in the area of Serious Games. This seminar will bring you up to speed with the latest developments in serious games and provide an opportunity to present your own concepts and workshop ideas with experts in an afternoon workshop. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/gamesseriously-090406101321-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Presentation given on 3 April 2009 in the new AFTRS theatre as part of a LAMP 'Interactive' Workshop. A new taxonomy by Gary Hayes and an overview of the form & many of serious games, brief history & their natural affinity with documentary. The intersection between documentary filmmaking and games will be explored in this seminar and workshop, providing deep insight into the potential of Serious Games. Both games and stories have long been recognised as powerful learning tools. Their combination in the 21st century has the potential to provide learning experiences that are collaborative and globally connected. What are the best examples of Serious Games and where are they heading? How can Serious Games be employed by educators, corporations or non-profit organizations? Screen Australia and the ABC have recently announced a funding initiative in the area of Serious Games. This seminar will bring you up to speed with the latest developments in serious games and provide an opportunity to present your own concepts and workshop ideas with experts in an afternoon workshop.

Games: Seriously from Gary Hayes

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0 TV 2.0: Socialised & Participatory TV Online /slideshow/tv-20-socialised-participatory-tv-online/1226401 tv2innovationonlinevideo-090331044353-phpapp02
A presentation given at a LAMP 'State of Play' Seminar - given on 25 March 2009. TV is in major transition. Where are the opportunities across on-demand platforms? Is the old advertising model broken? Will broadband to set top box comfortably co-exist with video on the web? * Overview of all categories of existing online video services & business models * The challenges of broadcasting and delivering ondemand * Social Media TV, is TV becoming always-on, participatory and shared? * tvInnovations across broadband TV and IPTV * New advertising models and latest video web 2.0 mashups * Is IPTV a valid platform for video producers? * The evolving role of public service broadcaster and online video distribution * ABC new developments including iView, Google Earth TV & programme related services such as Gruen Transfer * How online video will become more personalized * Is audience contributed online content sustainable at scale? * What does the future hold?]]>
A presentation given at a LAMP 'State of Play' Seminar - given on 25 March 2009. TV is in major transition. Where are the opportunities across on-demand platforms? Is the old advertising model broken? Will broadband to set top box comfortably co-exist with video on the web? * Overview of all categories of existing online video services & business models * The challenges of broadcasting and delivering ondemand * Social Media TV, is TV becoming always-on, participatory and shared? * tvInnovations across broadband TV and IPTV * New advertising models and latest video web 2.0 mashups * Is IPTV a valid platform for video producers? * The evolving role of public service broadcaster and online video distribution * ABC new developments including iView, Google Earth TV & programme related services such as Gruen Transfer * How online video will become more personalized * Is audience contributed online content sustainable at scale? * What does the future hold?]]> Tue, 31 Mar 2009 04:43:37 GMT /slideshow/tv-20-socialised-participatory-tv-online/1226401 hayesg31@slideshare.net(hayesg31) TV 2.0: Socialised & Participatory TV Online hayesg31 A presentation given at a LAMP 'State of Play' Seminar - given on 25 March 2009. TV is in major transition. Where are the opportunities across on-demand platforms? Is the old advertising model broken? Will broadband to set top box comfortably co-exist with video on the web? * Overview of all categories of existing online video services & business models * The challenges of broadcasting and delivering ondemand * Social Media TV, is TV becoming always-on, participatory and shared? * tvInnovations across broadband TV and IPTV * New advertising models and latest video web 2.0 mashups * Is IPTV a valid platform for video producers? * The evolving role of public service broadcaster and online video distribution * ABC new developments including iView, Google Earth TV & programme related services such as Gruen Transfer * How online video will become more personalized * Is audience contributed online content sustainable at scale? * What does the future hold? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/tv2innovationonlinevideo-090331044353-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> A presentation given at a LAMP 'State of Play' Seminar - given on 25 March 2009. TV is in major transition. Where are the opportunities across on-demand platforms? Is the old advertising model broken? Will broadband to set top box comfortably co-exist with video on the web? * Overview of all categories of existing online video services & business models * The challenges of broadcasting and delivering ondemand * Social Media TV, is TV becoming always-on, participatory and shared? * tvInnovations across broadband TV and IPTV * New advertising models and latest video web 2.0 mashups * Is IPTV a valid platform for video producers? * The evolving role of public service broadcaster and online video distribution * ABC new developments including iView, Google Earth TV & programme related services such as Gruen Transfer * How online video will become more personalized * Is audience contributed online content sustainable at scale? * What does the future hold?

TV 2.0: Socialised & Participatory TV Online from Gary Hayes

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0 What's The ROI? Virtual Worlds Introduction /slideshow/whats-the-roi-virtual-worlds-introduction/1130988 whatstheroivirtualworlds-090311155610-phpapp01
Gary Hayes's intro and 15 minute session talk - Virtual Worlds & Business: What's The ROI? Virtual worlds are maturing at a rapid rate and brands are realising there are valuable business opportunities within them. Whether the objective is engagement, research or brand presence, virtual worlds are proving to be a legitimate marketing channel. In this session our panel will look to provide insights into the business benefits of working within a virtual world. Our panellists will provide: - An overview of virtual worlds and why they’re suitable for business - Insight for brand involvement including what’s in it for both the brand and the consumer - Considerations before entering a virtual world and how to be successful - Identifying the KPIs and how to measure the success of a campaign - Engagement and brand presence - With case study examples, this session will bring to life the importance of engagement and brand presence in a virtual world and how organisations are testing, developing, connecting, and marketing within these communities. DISCUSSION LEADER: Gary Hayes, Director, Laboratory for Advanced Media Production, AFTRS PRESENTER: Jeff Brookes, Regional Director - Asia Pacific, Sulake Corporation (habbo.com.au) Mitch Olson, Co-Founder, SmallWorlds]]>
Gary Hayes's intro and 15 minute session talk - Virtual Worlds & Business: What's The ROI? Virtual worlds are maturing at a rapid rate and brands are realising there are valuable business opportunities within them. Whether the objective is engagement, research or brand presence, virtual worlds are proving to be a legitimate marketing channel. In this session our panel will look to provide insights into the business benefits of working within a virtual world. Our panellists will provide: - An overview of virtual worlds and why they’re suitable for business - Insight for brand involvement including what’s in it for both the brand and the consumer - Considerations before entering a virtual world and how to be successful - Identifying the KPIs and how to measure the success of a campaign - Engagement and brand presence - With case study examples, this session will bring to life the importance of engagement and brand presence in a virtual world and how organisations are testing, developing, connecting, and marketing within these communities. DISCUSSION LEADER: Gary Hayes, Director, Laboratory for Advanced Media Production, AFTRS PRESENTER: Jeff Brookes, Regional Director - Asia Pacific, Sulake Corporation (habbo.com.au) Mitch Olson, Co-Founder, SmallWorlds]]> Wed, 11 Mar 2009 08:41:56 GMT /slideshow/whats-the-roi-virtual-worlds-introduction/1130988 hayesg31@slideshare.net(hayesg31) What's The ROI? Virtual Worlds Introduction hayesg31 Gary Hayes's intro and 15 minute session talk - Virtual Worlds & Business: What's The ROI? Virtual worlds are maturing at a rapid rate and brands are realising there are valuable business opportunities within them. Whether the objective is engagement, research or brand presence, virtual worlds are proving to be a legitimate marketing channel. In this session our panel will look to provide insights into the business benefits of working within a virtual world. Our panellists will provide: - An overview of virtual worlds and why they’re suitable for business - Insight for brand involvement including what’s in it for both the brand and the consumer - Considerations before entering a virtual world and how to be successful - Identifying the KPIs and how to measure the success of a campaign - Engagement and brand presence - With case study examples, this session will bring to life the importance of engagement and brand presence in a virtual world and how organisations are testing, developing, connecting, and marketing within these communities. DISCUSSION LEADER: Gary Hayes, Director, Laboratory for Advanced Media Production, AFTRS PRESENTER: Jeff Brookes, Regional Director - Asia Pacific, Sulake Corporation (habbo.com.au) Mitch Olson, Co-Founder, SmallWorlds <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/whatstheroivirtualworlds-090311155610-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Gary Hayes's intro and 15 minute session talk - Virtual Worlds & Business: What's The ROI? Virtual worlds are maturing at a rapid rate and brands are realising there are valuable business opportunities within them. Whether the objective is engagement, research or brand presence, virtual worlds are proving to be a legitimate marketing channel. In this session our panel will look to provide insights into the business benefits of working within a virtual world. Our panellists will provide: - An overview of virtual worlds and why they’re suitable for business - Insight for brand involvement including what’s in it for both the brand and the consumer - Considerations before entering a virtual world and how to be successful - Identifying the KPIs and how to measure the success of a campaign - Engagement and brand presence - With case study examples, this session will bring to life the importance of engagement and brand presence in a virtual world and how organisations are testing, developing, connecting, and marketing within these communities. DISCUSSION LEADER: Gary Hayes, Director, Laboratory for Advanced Media Production, AFTRS PRESENTER: Jeff Brookes, Regional Director - Asia Pacific, Sulake Corporation (habbo.com.au) Mitch Olson, Co-Founder, SmallWorlds

What's The ROI? Virtual Worlds Introduction from Gary Hayes

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0 InGame Advertising, 3D Worlds Marketing /slideshow/future-ingame-advertising-social-3d-worlds-marketing-presentation/838240 ingameadvertising-1229001409895185-1
A detailed presentation given at the Online Social Networking and Business Collaboration conference in Sydney in November 2008 - on how to engage with shared social worlds - this includes locative games as well as traditional online game worlds and social 3D web based worlds. Specific focus on the networking elements and how this dictates the types of advertising and collaborative marketing. Digital Worlds: Social, Virtual, Mobile • Meet generation V • What are the opportunities for enterprise, marketers and government? • The psychological implications of virtual interaction • What are the mobility limitations of virtual worlds? Gary Hayes, Director LAMP, Head of Virtual Worlds, The Project Factory Laurel Papworth, Director & Social Networks Strategist, World Communities Paul Salvati, Director,]]>
A detailed presentation given at the Online Social Networking and Business Collaboration conference in Sydney in November 2008 - on how to engage with shared social worlds - this includes locative games as well as traditional online game worlds and social 3D web based worlds. Specific focus on the networking elements and how this dictates the types of advertising and collaborative marketing. Digital Worlds: Social, Virtual, Mobile • Meet generation V • What are the opportunities for enterprise, marketers and government? • The psychological implications of virtual interaction • What are the mobility limitations of virtual worlds? Gary Hayes, Director LAMP, Head of Virtual Worlds, The Project Factory Laurel Papworth, Director & Social Networks Strategist, World Communities Paul Salvati, Director,]]> Thu, 11 Dec 2008 05:16:50 GMT /slideshow/future-ingame-advertising-social-3d-worlds-marketing-presentation/838240 hayesg31@slideshare.net(hayesg31) InGame Advertising, 3D Worlds Marketing hayesg31 A detailed presentation given at the Online Social Networking and Business Collaboration conference in Sydney in November 2008 - on how to engage with shared social worlds - this includes locative games as well as traditional online game worlds and social 3D web based worlds. Specific focus on the networking elements and how this dictates the types of advertising and collaborative marketing. Digital Worlds: Social, Virtual, Mobile • Meet generation V • What are the opportunities for enterprise, marketers and government? • The psychological implications of virtual interaction • What are the mobility limitations of virtual worlds? Gary Hayes, Director LAMP, Head of Virtual Worlds, The Project Factory Laurel Papworth, Director & Social Networks Strategist, World Communities Paul Salvati, Director, <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ingameadvertising-1229001409895185-1-thumbnail.jpg?width=120&height=120&fit=bounds" /> A detailed presentation given at the Online Social Networking and Business Collaboration conference in Sydney in November 2008 - on how to engage with shared social worlds - this includes locative games as well as traditional online game worlds and social 3D web based worlds. Specific focus on the networking elements and how this dictates the types of advertising and collaborative marketing. Digital Worlds: Social, Virtual, Mobile • Meet generation V • What are the opportunities for enterprise, marketers and government? • The psychological implications of virtual interaction • What are the mobility limitations of virtual worlds? Gary Hayes, Director LAMP, Head of Virtual Worlds, The Project Factory Laurel Papworth, Director & Social Networks Strategist, World Communities Paul Salvati, Director,

InGame Advertising, 3D Worlds Marketing from Gary Hayes

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0 Future Of Social Media Entertainment /slideshow/future-of-social-media-entertainment-presentation-690535/690535 future-of-social-media-entertainment-1224925434753831-8
Future Social Media Entertainment keynote presention by Gary Hayes at SPAA Fringe 2008, Sydney 25 October. Blog http://www.personalizemedia.com/the-future-of-social-media-entertainment-slides/ "Connecting With Your Audience on the Social Web" Telling stories to each other has been the right of everyone but until the last few years the privilege of a 'broadcast' few. With the advent of quality production tools accessible to all and many new cross-media channels to connect your story world with everyone elses, there is a blurring between beginner, amateur and professional - everyone is now an independent producer. What will it mean for existing linear TV/film makers, how will they truly engage across the social web, YouTube, Virtual Worlds, Blogs, Online Games, Flickr and hundreds of other social media portals across a growing broadband web? This talk looks at existing and future forms of entertainment that 'involves' the audience, that connects to them and from them and more importantly, builds mutual trust and respect. From the pushed web 1.0, to the sharing 2.0 to a live and immersive web 3.0, Gary looks at successful case studies of 'connected' entertainment around the world and some of his own work at BBC, game and virtual worlds and selected projects at LAMP and AFTRS.]]>
Future Social Media Entertainment keynote presention by Gary Hayes at SPAA Fringe 2008, Sydney 25 October. Blog http://www.personalizemedia.com/the-future-of-social-media-entertainment-slides/ "Connecting With Your Audience on the Social Web" Telling stories to each other has been the right of everyone but until the last few years the privilege of a 'broadcast' few. With the advent of quality production tools accessible to all and many new cross-media channels to connect your story world with everyone elses, there is a blurring between beginner, amateur and professional - everyone is now an independent producer. What will it mean for existing linear TV/film makers, how will they truly engage across the social web, YouTube, Virtual Worlds, Blogs, Online Games, Flickr and hundreds of other social media portals across a growing broadband web? This talk looks at existing and future forms of entertainment that 'involves' the audience, that connects to them and from them and more importantly, builds mutual trust and respect. From the pushed web 1.0, to the sharing 2.0 to a live and immersive web 3.0, Gary looks at successful case studies of 'connected' entertainment around the world and some of his own work at BBC, game and virtual worlds and selected projects at LAMP and AFTRS.]]> Sat, 25 Oct 2008 02:04:41 GMT /slideshow/future-of-social-media-entertainment-presentation-690535/690535 hayesg31@slideshare.net(hayesg31) Future Of Social Media Entertainment hayesg31 Future Social Media Entertainment keynote presention by Gary Hayes at SPAA Fringe 2008, Sydney 25 October. Blog http://www.personalizemedia.com/the-future-of-social-media-entertainment-slides/ "Connecting With Your Audience on the Social Web" Telling stories to each other has been the right of everyone but until the last few years the privilege of a 'broadcast' few. With the advent of quality production tools accessible to all and many new cross-media channels to connect your story world with everyone elses, there is a blurring between beginner, amateur and professional - everyone is now an independent producer. What will it mean for existing linear TV/film makers, how will they truly engage across the social web, YouTube, Virtual Worlds, Blogs, Online Games, Flickr and hundreds of other social media portals across a growing broadband web? This talk looks at existing and future forms of entertainment that 'involves' the audience, that connects to them and from them and more importantly, builds mutual trust and respect. From the pushed web 1.0, to the sharing 2.0 to a live and immersive web 3.0, Gary looks at successful case studies of 'connected' entertainment around the world and some of his own work at BBC, game and virtual worlds and selected projects at LAMP and AFTRS. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/future-of-social-media-entertainment-1224925434753831-8-thumbnail.jpg?width=120&height=120&fit=bounds" /> Future Social Media Entertainment keynote presention by Gary Hayes at SPAA Fringe 2008, Sydney 25 October. Blog http://www.personalizemedia.com/the-future-of-social-media-entertainment-slides/ "Connecting With Your Audience on the Social Web" Telling stories to each other has been the right of everyone but until the last few years the privilege of a 'broadcast' few. With the advent of quality production tools accessible to all and many new cross-media channels to connect your story world with everyone elses, there is a blurring between beginner, amateur and professional - everyone is now an independent producer. What will it mean for existing linear TV/film makers, how will they truly engage across the social web, YouTube, Virtual Worlds, Blogs, Online Games, Flickr and hundreds of other social media portals across a growing broadband web? This talk looks at existing and future forms of entertainment that 'involves' the audience, that connects to them and from them and more importantly, builds mutual trust and respect. From the pushed web 1.0, to the sharing 2.0 to a live and immersive web 3.0, Gary looks at successful case studies of 'connected' entertainment around the world and some of his own work at BBC, game and virtual worlds and selected projects at LAMP and AFTRS.

Future Of Social Media Entertainment from Gary Hayes

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0 Marketing Opportunities in Social Virtual Worlds /slideshow/marketing-opportunities-in-social-virtual-worlds/524657 marketingsvws-1216769091849929-8
A presentation by Gary Hayes to the Advertising and Marketing Summit Conference in Sydney on 22 July 2008. Marketing Opportunities in Social Virtual Worlds • Engaging with consumers in social and game virtual worlds • Overview of the explosive growth of casual worlds and latest business models • Insight into popular worlds including Second Life, Habbo, Google Lively and DIY Virtual Worlds. Gary Hayes :: Head of Virtual World Development :: The Project Factory]]>
A presentation by Gary Hayes to the Advertising and Marketing Summit Conference in Sydney on 22 July 2008. Marketing Opportunities in Social Virtual Worlds • Engaging with consumers in social and game virtual worlds • Overview of the explosive growth of casual worlds and latest business models • Insight into popular worlds including Second Life, Habbo, Google Lively and DIY Virtual Worlds. Gary Hayes :: Head of Virtual World Development :: The Project Factory]]> Tue, 22 Jul 2008 09:30:37 GMT /slideshow/marketing-opportunities-in-social-virtual-worlds/524657 hayesg31@slideshare.net(hayesg31) Marketing Opportunities in Social Virtual Worlds hayesg31 A presentation by Gary Hayes to the Advertising and Marketing Summit Conference in Sydney on 22 July 2008. Marketing Opportunities in Social Virtual Worlds • Engaging with consumers in social and game virtual worlds • Overview of the explosive growth of casual worlds and latest business models • Insight into popular worlds including Second Life, Habbo, Google Lively and DIY Virtual Worlds. Gary Hayes :: Head of Virtual World Development :: The Project Factory <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/marketingsvws-1216769091849929-8-thumbnail.jpg?width=120&height=120&fit=bounds" /> A presentation by Gary Hayes to the Advertising and Marketing Summit Conference in Sydney on 22 July 2008. Marketing Opportunities in Social Virtual Worlds • Engaging with consumers in social and game virtual worlds • Overview of the explosive growth of casual worlds and latest business models • Insight into popular worlds including Second Life, Habbo, Google Lively and DIY Virtual Worlds. Gary Hayes :: Head of Virtual World Development :: The Project Factory

Marketing Opportunities in Social Virtual Worlds from Gary Hayes

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0 Growing Worlds - Turning Stories into Games /slideshow/growing-worlds-turning-stories-into-games/438492 growingworldsghayes-1212191523880900-8
Growing Worlds - Turning Stories into Games. A presentation by © Gary Hayes looking at Game Story Environments, Growing Business, Growing Stories, Growing Players and Growing worlds, stories, players, business and adaptations, Contextual overview of the growth and big changes happening in games worlds, Introducing business, audience and worlds elements to story. Features adaptations overview and in depth look at Community Created Game Worlds. Delivered as part of a LAMP insight seminar (with Matt Costello and Joe Velikovsky) in Hobart, Tasmania Weds 28 May 2008.]]>
Growing Worlds - Turning Stories into Games. A presentation by © Gary Hayes looking at Game Story Environments, Growing Business, Growing Stories, Growing Players and Growing worlds, stories, players, business and adaptations, Contextual overview of the growth and big changes happening in games worlds, Introducing business, audience and worlds elements to story. Features adaptations overview and in depth look at Community Created Game Worlds. Delivered as part of a LAMP insight seminar (with Matt Costello and Joe Velikovsky) in Hobart, Tasmania Weds 28 May 2008.]]> Fri, 30 May 2008 16:54:05 GMT /slideshow/growing-worlds-turning-stories-into-games/438492 hayesg31@slideshare.net(hayesg31) Growing Worlds - Turning Stories into Games hayesg31 Growing Worlds - Turning Stories into Games. A presentation by © Gary Hayes looking at Game Story Environments, Growing Business, Growing Stories, Growing Players and Growing worlds, stories, players, business and adaptations, Contextual overview of the growth and big changes happening in games worlds, Introducing business, audience and worlds elements to story. Features adaptations overview and in depth look at Community Created Game Worlds. Delivered as part of a LAMP insight seminar (with Matt Costello and Joe Velikovsky) in Hobart, Tasmania Weds 28 May 2008. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/growingworldsghayes-1212191523880900-8-thumbnail.jpg?width=120&height=120&fit=bounds" /> Growing Worlds - Turning Stories into Games. A presentation by © Gary Hayes looking at Game Story Environments, Growing Business, Growing Stories, Growing Players and Growing worlds, stories, players, business and adaptations, Contextual overview of the growth and big changes happening in games worlds, Introducing business, audience and worlds elements to story. Features adaptations overview and in depth look at Community Created Game Worlds. Delivered as part of a LAMP insight seminar (with Matt Costello and Joe Velikovsky) in Hobart, Tasmania Weds 28 May 2008.

Growing Worlds - Turning Stories into Games from Gary Hayes

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0 Sublime Immersion - Art in Second Life /slideshow/sublime-immersion-art-in-second-life/424850 artslculture-1211586105048466-9
A short 15 minute presentation given by Gary Hayes at the Sydney Writers Festival on Thurs 22nd May 2008 as part of a session looking at the visualisation and installation of poetry inside Second Life and other metaverses. Gary investigates the three levels of Sublime Immersion that are indicative of how art is currently being created inside these Social Virtual spaces - Authored, Resonant and Co-creative. It includes some latest statistics and research on the inhabitants of the world and some images from several well known installations and events across Second life]]>
A short 15 minute presentation given by Gary Hayes at the Sydney Writers Festival on Thurs 22nd May 2008 as part of a session looking at the visualisation and installation of poetry inside Second Life and other metaverses. Gary investigates the three levels of Sublime Immersion that are indicative of how art is currently being created inside these Social Virtual spaces - Authored, Resonant and Co-creative. It includes some latest statistics and research on the inhabitants of the world and some images from several well known installations and events across Second life]]> Fri, 23 May 2008 16:41:14 GMT /slideshow/sublime-immersion-art-in-second-life/424850 hayesg31@slideshare.net(hayesg31) Sublime Immersion - Art in Second Life hayesg31 A short 15 minute presentation given by Gary Hayes at the Sydney Writers Festival on Thurs 22nd May 2008 as part of a session looking at the visualisation and installation of poetry inside Second Life and other metaverses. Gary investigates the three levels of Sublime Immersion that are indicative of how art is currently being created inside these Social Virtual spaces - Authored, Resonant and Co-creative. It includes some latest statistics and research on the inhabitants of the world and some images from several well known installations and events across Second life <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/artslculture-1211586105048466-9-thumbnail.jpg?width=120&height=120&fit=bounds" /> A short 15 minute presentation given by Gary Hayes at the Sydney Writers Festival on Thurs 22nd May 2008 as part of a session looking at the visualisation and installation of poetry inside Second Life and other metaverses. Gary investigates the three levels of Sublime Immersion that are indicative of how art is currently being created inside these Social Virtual spaces - Authored, Resonant and Co-creative. It includes some latest statistics and research on the inhabitants of the world and some images from several well known installations and events across Second life

Sublime Immersion - Art in Second Life from Gary Hayes

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0 https://cdn.slidesharecdn.com/profile-photo-hayesg31-48x48.jpg?cb=1735347600 Now a Citizen and Distinguished Talent Permanent Resident in Australia Gary is an award winning multiplatform producer, creating innovative multiplatform, transmedia, augmented, alternate reality and virtual Worlds. Was recently Exec Producer & Manager Product Development at ABC Multi Platform TV now directs multimedia innovation training unit StoryLabs.us & runs MUVEdesign. Early career in UK Music and Multimedia industry Gary joined BBC in London in 1995 and became a Senior Development Producer then Manager leading the BBC’s development of the internet, interactive TV and cross platform from 95- late 03. From 2005-10 in Sydney he directed the cross media training Unit LAMP.edu.au & ha... www.personalizemedia.com https://cdn.slidesharecdn.com/ss_thumbnails/whatisinteractivityanyway-150309201120-conversion-gate01-thumbnail.jpg?width=320&height=320&fit=bounds hayesg31/what-is-interactivity-anyway What is interactivity ... https://cdn.slidesharecdn.com/ss_thumbnails/pdfnavigatingmediauniverse-131107213348-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds hayesg31/pdf-navigating-mediauniverse Navigating the Expandi... https://cdn.slidesharecdn.com/ss_thumbnails/tvnetwork2ndscreensocialtv-130611195404-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/tv-network-2nd-screen-social-tv/22834531 Killer 2nd Screen and ...