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Large corporations today typically understand that a user experience practice is necessary to obtain insights about users needs, wants and desires. But what is the best way to communicate those insights in order to influence the project direction? Learn how Nationwide uses their Wall of Knowledge to illustrate current design problems, the problem's impact to the user, and suggest possible solutions in a way that influences the way business teams think about the project. The process of creating a Wall of Knowledge invites discussion, getting stakeholders to come together and move around a physical space. It organizes large amounts of data in an easily digestible way, and encourages business partners to approach the problem from a different perspective. Creating a Wall of Knowledge invites collaboration and debate. The end result is a communally created story, agreed upon by all of the stakeholders, that clearly illustrates the project's next steps.]]>
Large corporations today typically understand that a user experience practice is necessary to obtain insights about users needs, wants and desires. But what is the best way to communicate those insights in order to influence the project direction? Learn how Nationwide uses their Wall of Knowledge to illustrate current design problems, the problem's impact to the user, and suggest possible solutions in a way that influences the way business teams think about the project. The process of creating a Wall of Knowledge invites discussion, getting stakeholders to come together and move around a physical space. It organizes large amounts of data in an easily digestible way, and encourages business partners to approach the problem from a different perspective. Creating a Wall of Knowledge invites collaboration and debate. The end result is a communally created story, agreed upon by all of the stakeholders, that clearly illustrates the project's next steps.]]> Mon, 11 Apr 2011 21:06:31 GMT /slideshow/wok-munc/7594783 heidimunc@slideshare.net(heidimunc) Influencing Business using a Wall of Knowledge heidimunc Large corporations today typically understand that a user experience practice is necessary to obtain insights about users needs, wants and desires. But what is the best way to communicate those insights in order to influence the project direction? Learn how Nationwide uses their Wall of Knowledge to illustrate current design problems, the problem's impact to the user, and suggest possible solutions in a way that influences the way business teams think about the project. The process of creating a Wall of Knowledge invites discussion, getting stakeholders to come together and move around a physical space. It organizes large amounts of data in an easily digestible way, and encourages business partners to approach the problem from a different perspective. Creating a Wall of Knowledge invites collaboration and debate. The end result is a communally created story, agreed upon by all of the stakeholders, that clearly illustrates the project's next steps. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/wokmunc-110411210634-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Large corporations today typically understand that a user experience practice is necessary to obtain insights about users needs, wants and desires. But what is the best way to communicate those insights in order to influence the project direction? Learn how Nationwide uses their Wall of Knowledge to illustrate current design problems, the problem&#39;s impact to the user, and suggest possible solutions in a way that influences the way business teams think about the project. The process of creating a Wall of Knowledge invites discussion, getting stakeholders to come together and move around a physical space. It organizes large amounts of data in an easily digestible way, and encourages business partners to approach the problem from a different perspective. Creating a Wall of Knowledge invites collaboration and debate. The end result is a communally created story, agreed upon by all of the stakeholders, that clearly illustrates the project&#39;s next steps.
Influencing Business using a Wall of Knowledge from Heidi Munc
]]> 38832 259 https://cdn.slidesharecdn.com/ss_thumbnails/wokmunc-110411210634-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-heidimunc-48x48.jpg?cb=1541643080 Heidi is a user experience expert and creative problem solver. With over 20 years of experience, Heidi has successfully demonstrated the value of using design thinking to solve business problems in large organizations. She is a tireless advocate for both user-centered design and getting designers a seat at the table. As AVP of User Experience at Nationwide, Heidi leads a team of 70 user experience professionals who are accountable for all aspects of experience strategy and design. Her team not only improves experiences, but products and processes as well