際際滷shows by User: hisema / http://www.slideshare.net/images/logo.gif 際際滷shows by User: hisema / Thu, 15 Jun 2017 06:31:58 GMT 際際滷Share feed for 際際滷shows by User: hisema The Number System /slideshow/the-number-system-76962090/76962090 thenumbersystem-170615063158
A Note on the General Numbering System used Nationally and Internationally - For Common and Business Purposes. Especially meant for Indian Context.]]>

A Note on the General Numbering System used Nationally and Internationally - For Common and Business Purposes. Especially meant for Indian Context.]]>
Thu, 15 Jun 2017 06:31:58 GMT /slideshow/the-number-system-76962090/76962090 hisema@slideshare.net(hisema) The Number System hisema A Note on the General Numbering System used Nationally and Internationally - For Common and Business Purposes. Especially meant for Indian Context. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/thenumbersystem-170615063158-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A Note on the General Numbering System used Nationally and Internationally - For Common and Business Purposes. Especially meant for Indian Context.
The Number System from Himansu S Mahapatra
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Business plans /slideshow/business-plans-26344051/26344051 businessplans-130919065638-phpapp02
INTRODUCTION A business plan is an important document for any business and it can be written for a variety of reasons. Internally, it can help owners and managers crystallise their ideas, focus their efforts and monitor performance against established objectives. Externally, the business plan can act as a medium for attracting finance for start-ups or expansion. INTRODUCTION For many people, the experience of raising finance is a new one. Many opportunities presented to financiers are subsequently rejected. It is essential, therefore, that the entrepreneur prepares a quality document. The objective of this work-pack is to help you prepare just such a document by providing you with the headings which need to be covered. CONTENTS The business plan should summarise the proposed activity and the prospects for success for the venture, paying particular attention to factors that are critical to success or failure. The contents should be tailored to the particular individual requirements, circumstances or characteristics of the proposal. In general, they have the following categories: CONTENTS Executive Summary Current position Objectives Product/Service and Operations Marketing and Sales Plan Competition Management and Staff Financial plan Information and control Risk factors and mitigation ]]>

INTRODUCTION A business plan is an important document for any business and it can be written for a variety of reasons. Internally, it can help owners and managers crystallise their ideas, focus their efforts and monitor performance against established objectives. Externally, the business plan can act as a medium for attracting finance for start-ups or expansion. INTRODUCTION For many people, the experience of raising finance is a new one. Many opportunities presented to financiers are subsequently rejected. It is essential, therefore, that the entrepreneur prepares a quality document. The objective of this work-pack is to help you prepare just such a document by providing you with the headings which need to be covered. CONTENTS The business plan should summarise the proposed activity and the prospects for success for the venture, paying particular attention to factors that are critical to success or failure. The contents should be tailored to the particular individual requirements, circumstances or characteristics of the proposal. In general, they have the following categories: CONTENTS Executive Summary Current position Objectives Product/Service and Operations Marketing and Sales Plan Competition Management and Staff Financial plan Information and control Risk factors and mitigation ]]>
Thu, 19 Sep 2013 06:56:38 GMT /slideshow/business-plans-26344051/26344051 hisema@slideshare.net(hisema) Business plans hisema INTRODUCTION A business plan is an important document for any business and it can be written for a variety of reasons. Internally, it can help owners and managers crystallise their ideas, focus their efforts and monitor performance against established objectives. Externally, the business plan can act as a medium for attracting finance for start-ups or expansion. INTRODUCTION For many people, the experience of raising finance is a new one. Many opportunities presented to financiers are subsequently rejected. It is essential, therefore, that the entrepreneur prepares a quality document. The objective of this work-pack is to help you prepare just such a document by providing you with the headings which need to be covered. CONTENTS The business plan should summarise the proposed activity and the prospects for success for the venture, paying particular attention to factors that are critical to success or failure. The contents should be tailored to the particular individual requirements, circumstances or characteristics of the proposal. In general, they have the following categories: CONTENTS Executive Summary Current position Objectives Product/Service and Operations Marketing and Sales Plan Competition Management and Staff Financial plan Information and control Risk factors and mitigation <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/businessplans-130919065638-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> INTRODUCTION A business plan is an important document for any business and it can be written for a variety of reasons. Internally, it can help owners and managers crystallise their ideas, focus their efforts and monitor performance against established objectives. Externally, the business plan can act as a medium for attracting finance for start-ups or expansion. INTRODUCTION For many people, the experience of raising finance is a new one. Many opportunities presented to financiers are subsequently rejected. It is essential, therefore, that the entrepreneur prepares a quality document. The objective of this work-pack is to help you prepare just such a document by providing you with the headings which need to be covered. CONTENTS The business plan should summarise the proposed activity and the prospects for success for the venture, paying particular attention to factors that are critical to success or failure. The contents should be tailored to the particular individual requirements, circumstances or characteristics of the proposal. In general, they have the following categories: CONTENTS Executive Summary Current position Objectives Product/Service and Operations Marketing and Sales Plan Competition Management and Staff Financial plan Information and control Risk factors and mitigation
Business plans from Himansu S Mahapatra
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Services Marketing - Pricing Services /slideshow/sservices-marketing-pricing-services/25233202 sm-11-pricingservices-130814034651-phpapp01
Services Marketing Chapter 9 Pricing Of Services Introduction Pricing or Price is the key element in the traditional marketing mix (the 4Ps) and also the enhanced marketing mix (the 7 Ps). This is the element which earns revenue. This is highly critical because this is the strategy which can make or mar the business. The firms must make it both ways the price must (1) get profits for the firm, and (2) give value to its customers. Names of Service Pricing Pricing for goods is easy and straight forward, while for services it is complicated, may be controlled by several authorities, varies with time, place, people, etc. For goods the price has a single name PRICE, but for services it has several names like : Names of Service Prices What Makes Service Pricing Different? No Ownership of Services Higher Ratio of Fixed Costs to Variable Costs Variability of Both Inputs and Outputs. Many Services Are Hard to Evaluate ]]>

Services Marketing Chapter 9 Pricing Of Services Introduction Pricing or Price is the key element in the traditional marketing mix (the 4Ps) and also the enhanced marketing mix (the 7 Ps). This is the element which earns revenue. This is highly critical because this is the strategy which can make or mar the business. The firms must make it both ways the price must (1) get profits for the firm, and (2) give value to its customers. Names of Service Pricing Pricing for goods is easy and straight forward, while for services it is complicated, may be controlled by several authorities, varies with time, place, people, etc. For goods the price has a single name PRICE, but for services it has several names like : Names of Service Prices What Makes Service Pricing Different? No Ownership of Services Higher Ratio of Fixed Costs to Variable Costs Variability of Both Inputs and Outputs. Many Services Are Hard to Evaluate ]]>
Wed, 14 Aug 2013 03:46:51 GMT /slideshow/sservices-marketing-pricing-services/25233202 hisema@slideshare.net(hisema) Services Marketing - Pricing Services hisema Services Marketing Chapter 9 Pricing Of Services Introduction Pricing or Price is the key element in the traditional marketing mix (the 4Ps) and also the enhanced marketing mix (the 7 Ps). This is the element which earns revenue. This is highly critical because this is the strategy which can make or mar the business. The firms must make it both ways the price must (1) get profits for the firm, and (2) give value to its customers. Names of Service Pricing Pricing for goods is easy and straight forward, while for services it is complicated, may be controlled by several authorities, varies with time, place, people, etc. For goods the price has a single name PRICE, but for services it has several names like : Names of Service Prices What Makes Service Pricing Different? No Ownership of Services Higher Ratio of Fixed Costs to Variable Costs Variability of Both Inputs and Outputs. Many Services Are Hard to Evaluate <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sm-11-pricingservices-130814034651-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Services Marketing Chapter 9 Pricing Of Services Introduction Pricing or Price is the key element in the traditional marketing mix (the 4Ps) and also the enhanced marketing mix (the 7 Ps). This is the element which earns revenue. This is highly critical because this is the strategy which can make or mar the business. The firms must make it both ways the price must (1) get profits for the firm, and (2) give value to its customers. Names of Service Pricing Pricing for goods is easy and straight forward, while for services it is complicated, may be controlled by several authorities, varies with time, place, people, etc. For goods the price has a single name PRICE, but for services it has several names like : Names of Service Prices What Makes Service Pricing Different? No Ownership of Services Higher Ratio of Fixed Costs to Variable Costs Variability of Both Inputs and Outputs. Many Services Are Hard to Evaluate
Services Marketing - Pricing Services from Himansu S Mahapatra
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Services Marketing - Demand & Capacity (2) /slideshow/services-marketing-demand-capacity-25232878/25232878 sm-10a-demandcapacity-130814033322-phpapp01
Services MarketingBy Himansu S M MANAGING DEMAND and CAPACITY: Matching Demand & Capacity Waiting Line Strategies When Demand And Capacity Can't be Matched Waiting Line Strategies Most waiting lines work on the principle of first come, first served. Customers tend to expect thisit's only fair, after all. In many cultures (but not all), people get very resentful if they see later arrivals being served ahead of them for no obvious reason. ]]>

Services MarketingBy Himansu S M MANAGING DEMAND and CAPACITY: Matching Demand & Capacity Waiting Line Strategies When Demand And Capacity Can't be Matched Waiting Line Strategies Most waiting lines work on the principle of first come, first served. Customers tend to expect thisit's only fair, after all. In many cultures (but not all), people get very resentful if they see later arrivals being served ahead of them for no obvious reason. ]]>
Wed, 14 Aug 2013 03:33:22 GMT /slideshow/services-marketing-demand-capacity-25232878/25232878 hisema@slideshare.net(hisema) Services Marketing - Demand & Capacity (2) hisema Services Marketing鐃By Himansu S M MANAGING DEMAND and CAPACITY: Matching Demand & Capacity Waiting Line Strategies When Demand And Capacity Can't be Matched Waiting Line Strategies Most waiting lines work on the principle of first come, first served. Customers tend to expect thisit's only fair, after all. In many cultures (but not all), people get very resentful if they see later arrivals being served ahead of them for no obvious reason. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sm-10a-demandcapacity-130814033322-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Services Marketing鐃By Himansu S M MANAGING DEMAND and CAPACITY: Matching Demand &amp; Capacity Waiting Line Strategies When Demand And Capacity Can&#39;t be Matched Waiting Line Strategies Most waiting lines work on the principle of first come, first served. Customers tend to expect thisit&#39;s only fair, after all. In many cultures (but not all), people get very resentful if they see later arrivals being served ahead of them for no obvious reason.
Services Marketing - Demand & Capacity (2) from Himansu S Mahapatra
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Services Marketing - Service Positioning /hisema/services-marketing-service-positioning sm-9-servicepositioning-130813071751-phpapp01
Service Positioning After a service strategy has been identified, a company must decide how to position its product most effectively. The concept of positioning involves establishing a distinctive place in the minds of target customers relative to competing products. In The New Positioning: The Latest on the World's #1 Business Strategy, Jack Trout distills the essence of positioning into the following four principles 1. A company must establish a position in the minds of its targeted customers. 2. The position should be singular, providing one simple and consistent message. 3. The position must set a company apart from its competitors. 4. A company cannot be all things to all peopleit must focus its efforts. Positioning and Marketing Strategy Companies use positioning strategies to distinguish their services from competitors and to design communications that convey their desired position to customers and prospects in the chosen market segments. There are a number of different dimensions around which positioning strategies can be developed. ]]>

Service Positioning After a service strategy has been identified, a company must decide how to position its product most effectively. The concept of positioning involves establishing a distinctive place in the minds of target customers relative to competing products. In The New Positioning: The Latest on the World's #1 Business Strategy, Jack Trout distills the essence of positioning into the following four principles 1. A company must establish a position in the minds of its targeted customers. 2. The position should be singular, providing one simple and consistent message. 3. The position must set a company apart from its competitors. 4. A company cannot be all things to all peopleit must focus its efforts. Positioning and Marketing Strategy Companies use positioning strategies to distinguish their services from competitors and to design communications that convey their desired position to customers and prospects in the chosen market segments. There are a number of different dimensions around which positioning strategies can be developed. ]]>
Tue, 13 Aug 2013 07:17:51 GMT /hisema/services-marketing-service-positioning hisema@slideshare.net(hisema) Services Marketing - Service Positioning hisema Service Positioning After a service strategy has been identified, a company must decide how to position its product most effectively. The concept of positioning involves establishing a distinctive place in the minds of target customers relative to competing products. In The New Positioning: The Latest on the World's #1 Business Strategy, Jack Trout distills the essence of positioning into the following four principles 1. A company must establish a position in the minds of its targeted customers. 2. The position should be singular, providing one simple and consistent message. 3. The position must set a company apart from its competitors. 4. A company cannot be all things to all peopleit must focus its efforts. Positioning and Marketing Strategy Companies use positioning strategies to distinguish their services from competitors and to design communications that convey their desired position to customers and prospects in the chosen market segments. There are a number of different dimensions around which positioning strategies can be developed. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sm-9-servicepositioning-130813071751-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Service Positioning After a service strategy has been identified, a company must decide how to position its product most effectively. The concept of positioning involves establishing a distinctive place in the minds of target customers relative to competing products. In The New Positioning: The Latest on the World&#39;s #1 Business Strategy, Jack Trout distills the essence of positioning into the following four principles 1. A company must establish a position in the minds of its targeted customers. 2. The position should be singular, providing one simple and consistent message. 3. The position must set a company apart from its competitors. 4. A company cannot be all things to all peopleit must focus its efforts. Positioning and Marketing Strategy Companies use positioning strategies to distinguish their services from competitors and to design communications that convey their desired position to customers and prospects in the chosen market segments. There are a number of different dimensions around which positioning strategies can be developed.
Services Marketing - Service Positioning from Himansu S Mahapatra
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Services Marketing - Service Quality Dimensions /slideshow/sm-6service-qualitydimensions/24862902 sm-6-servicequalitydimensions-130802035958-phpapp02
Significance of Service quality is very important for the success of a service company : 1. To win credibility & get repeat customers : If a company offers quality service consistently, It enjoys repeat business, i.e., customers visit it repeatedly. They may even refer it to their friends & relatives and provide positive word-of-mouth publicity to the quality service offered by the company. 2. To charge premium price : When a company offers superior quality service, compared to its competitors, customers who value quality will always prefer this company to other players in the market. So, the company will be in a position to charge a premium price from customers. According to Berry & A Parasuraman, service quality is determined by customers using various criteria like credibility, security, access, communications, tangibles, responsiveness, reliability, competence, courtesy, tangibles, understanding, etc. Gronoos also suggested another list of criteria as professionalism & skills, attitude & behaviour, accessibility & flexibility, reliability & trustworthiness, reputation & credibility, and recovery. Since some of these factors are similar or overlapping, the authors have consolidated these into five distinct dimensions, These dimensions represent how consumers organise information about service quality in their minds. These five dimensions were found relevant for banking, insurance, appliances repair, & maintenance, securities brokerage, long distance tele-service, auto repair service, & others. The dimensions are also applicable to retail & business services. This can be logically extended to internal services as well. ]]>

Significance of Service quality is very important for the success of a service company : 1. To win credibility & get repeat customers : If a company offers quality service consistently, It enjoys repeat business, i.e., customers visit it repeatedly. They may even refer it to their friends & relatives and provide positive word-of-mouth publicity to the quality service offered by the company. 2. To charge premium price : When a company offers superior quality service, compared to its competitors, customers who value quality will always prefer this company to other players in the market. So, the company will be in a position to charge a premium price from customers. According to Berry & A Parasuraman, service quality is determined by customers using various criteria like credibility, security, access, communications, tangibles, responsiveness, reliability, competence, courtesy, tangibles, understanding, etc. Gronoos also suggested another list of criteria as professionalism & skills, attitude & behaviour, accessibility & flexibility, reliability & trustworthiness, reputation & credibility, and recovery. Since some of these factors are similar or overlapping, the authors have consolidated these into five distinct dimensions, These dimensions represent how consumers organise information about service quality in their minds. These five dimensions were found relevant for banking, insurance, appliances repair, & maintenance, securities brokerage, long distance tele-service, auto repair service, & others. The dimensions are also applicable to retail & business services. This can be logically extended to internal services as well. ]]>
Fri, 02 Aug 2013 03:59:58 GMT /slideshow/sm-6service-qualitydimensions/24862902 hisema@slideshare.net(hisema) Services Marketing - Service Quality Dimensions hisema Significance of Service quality is very important for the success of a service company : 1. To win credibility & get repeat customers : If a company offers quality service consistently, It enjoys repeat business, i.e., customers visit it repeatedly. They may even refer it to their friends & relatives and provide positive word-of-mouth publicity to the quality service offered by the company. 2. To charge premium price : When a company offers superior quality service, compared to its competitors, customers who value quality will always prefer this company to other players in the market. So, the company will be in a position to charge a premium price from customers. According to Berry & A Parasuraman, service quality is determined by customers using various criteria like credibility, security, access, communications, tangibles, responsiveness, reliability, competence, courtesy, tangibles, understanding, etc. Gronoos also suggested another list of criteria as professionalism & skills, attitude & behaviour, accessibility & flexibility, reliability & trustworthiness, reputation & credibility, and recovery. Since some of these factors are similar or overlapping, the authors have consolidated these into five distinct dimensions, These dimensions represent how consumers organise information about service quality in their minds. These five dimensions were found relevant for banking, insurance, appliances repair, & maintenance, securities brokerage, long distance tele-service, auto repair service, & others. The dimensions are also applicable to retail & business services. This can be logically extended to internal services as well. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sm-6-servicequalitydimensions-130802035958-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Significance of Service quality is very important for the success of a service company : 1. To win credibility &amp; get repeat customers : If a company offers quality service consistently, It enjoys repeat business, i.e., customers visit it repeatedly. They may even refer it to their friends &amp; relatives and provide positive word-of-mouth publicity to the quality service offered by the company. 2. To charge premium price : When a company offers superior quality service, compared to its competitors, customers who value quality will always prefer this company to other players in the market. So, the company will be in a position to charge a premium price from customers. According to Berry &amp; A Parasuraman, service quality is determined by customers using various criteria like credibility, security, access, communications, tangibles, responsiveness, reliability, competence, courtesy, tangibles, understanding, etc. Gronoos also suggested another list of criteria as professionalism &amp; skills, attitude &amp; behaviour, accessibility &amp; flexibility, reliability &amp; trustworthiness, reputation &amp; credibility, and recovery. Since some of these factors are similar or overlapping, the authors have consolidated these into five distinct dimensions, These dimensions represent how consumers organise information about service quality in their minds. These five dimensions were found relevant for banking, insurance, appliances repair, &amp; maintenance, securities brokerage, long distance tele-service, auto repair service, &amp; others. The dimensions are also applicable to retail &amp; business services. This can be logically extended to internal services as well.
Services Marketing - Service Quality Dimensions from Himansu S Mahapatra
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Simple and Compound Interest /slideshow/simple-and-compound-interest-24834757/24834757 simpleandcompoundinterest-130801060722-phpapp02
Though we had learnt about Simple and Compound Interests at school, because of the technological advantages and new gadgets over the years we have forgotten how to calculate it. This is my sincere effort to refresh the minds of interested persons about its concepts and how to calculate mannually.]]>

Though we had learnt about Simple and Compound Interests at school, because of the technological advantages and new gadgets over the years we have forgotten how to calculate it. This is my sincere effort to refresh the minds of interested persons about its concepts and how to calculate mannually.]]>
Thu, 01 Aug 2013 06:07:22 GMT /slideshow/simple-and-compound-interest-24834757/24834757 hisema@slideshare.net(hisema) Simple and Compound Interest hisema Though we had learnt about Simple and Compound Interests at school, because of the technological advantages and new gadgets over the years we have forgotten how to calculate it. This is my sincere effort to refresh the minds of interested persons about its concepts and how to calculate mannually. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/simpleandcompoundinterest-130801060722-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Though we had learnt about Simple and Compound Interests at school, because of the technological advantages and new gadgets over the years we have forgotten how to calculate it. This is my sincere effort to refresh the minds of interested persons about its concepts and how to calculate mannually.
Simple and Compound Interest from Himansu S Mahapatra
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Services Marketing - Service Encounter Failure & Recovery /slideshow/sm-5-aserviceencounterfailurerecovery/24648306 sm-5a-serviceencounterfailurerecovery-130726064145-phpapp01
Services Marketing CHAPTER 5 Service Encounters, Service Failure and Recovery Service Recovery Strategies Most companies have to learn the importance of excellent service recovery for disappointed customers and practice them. This in reality is a combination of several different strategies that need to work together, as given below in the presentation ]]>

Services Marketing CHAPTER 5 Service Encounters, Service Failure and Recovery Service Recovery Strategies Most companies have to learn the importance of excellent service recovery for disappointed customers and practice them. This in reality is a combination of several different strategies that need to work together, as given below in the presentation ]]>
Fri, 26 Jul 2013 06:41:45 GMT /slideshow/sm-5-aserviceencounterfailurerecovery/24648306 hisema@slideshare.net(hisema) Services Marketing - Service Encounter Failure & Recovery hisema Services Marketing CHAPTER 5 Service Encounters, Service Failure and Recovery Service Recovery Strategies Most companies have to learn the importance of excellent service recovery for disappointed customers and practice them. This in reality is a combination of several different strategies that need to work together, as given below in the presentation <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sm-5a-serviceencounterfailurerecovery-130726064145-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Services Marketing CHAPTER 5 Service Encounters, Service Failure and Recovery Service Recovery Strategies Most companies have to learn the importance of excellent service recovery for disappointed customers and practice them. This in reality is a combination of several different strategies that need to work together, as given below in the presentation
Services Marketing - Service Encounter Failure & Recovery from Himansu S Mahapatra
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Marketing Communications - 1 Introduction /slideshow/marketing-communications1-mcintro/24607274 1-mc-intro-130725041417-phpapp02
Modern marketing process involves something more than just developing a good product, pricing it attractively & making it accessible. It calls for communication with the present & potential stakeholders & the general public. For most companies today, the question is not whether to communicate, but rather what to say, to whom, & how often.]]>

Modern marketing process involves something more than just developing a good product, pricing it attractively & making it accessible. It calls for communication with the present & potential stakeholders & the general public. For most companies today, the question is not whether to communicate, but rather what to say, to whom, & how often.]]>
Thu, 25 Jul 2013 04:14:17 GMT /slideshow/marketing-communications1-mcintro/24607274 hisema@slideshare.net(hisema) Marketing Communications - 1 Introduction hisema Modern marketing process involves something more than just developing a good product, pricing it attractively & making it accessible. It calls for communication with the present & potential stakeholders & the general public. For most companies today, the question is not whether to communicate, but rather what to say, to whom, & how often. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/1-mc-intro-130725041417-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Modern marketing process involves something more than just developing a good product, pricing it attractively &amp; making it accessible. It calls for communication with the present &amp; potential stakeholders &amp; the general public. For most companies today, the question is not whether to communicate, but rather what to say, to whom, &amp; how often.
Marketing Communications - 1 Introduction from Himansu S Mahapatra
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Marketing Communications - 2 - Advertising /slideshow/marketing-communications-2-advertising/24607115 2-advertising-130725040759-phpapp02
Advertising is a tool of marketing that disseminates information about a brand which is aimed at a large number of people simultaneously. For this advertising has to buy space or time in one or more media of mass communication such as radio, television, newspaper, magazines & internet, etc. ]]>

Advertising is a tool of marketing that disseminates information about a brand which is aimed at a large number of people simultaneously. For this advertising has to buy space or time in one or more media of mass communication such as radio, television, newspaper, magazines & internet, etc. ]]>
Thu, 25 Jul 2013 04:07:59 GMT /slideshow/marketing-communications-2-advertising/24607115 hisema@slideshare.net(hisema) Marketing Communications - 2 - Advertising hisema Advertising is a tool of marketing that disseminates information about a brand which is aimed at a large number of people simultaneously. For this advertising has to buy space or time in one or more media of mass communication such as radio, television, newspaper, magazines & internet, etc. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2-advertising-130725040759-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Advertising is a tool of marketing that disseminates information about a brand which is aimed at a large number of people simultaneously. For this advertising has to buy space or time in one or more media of mass communication such as radio, television, newspaper, magazines &amp; internet, etc.
Marketing Communications - 2 - Advertising from Himansu S Mahapatra
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Essential Characteristics of Entrepreneurs /slideshow/essentials-of-entrepreneurs-f/24606635 essentialsofentrepreneurs-f-130725034950-phpapp01
For many people, entrepreneurship has become the job choice of the 21st century. That's understandable given the challenges and rewards of building a successful business. An entrepreneur is a businessperson who not only conceives and organizes ventures but also frequently takes risks in doing so. Not all independent business people are true entrepreneurs, and not all entrepreneurs are created equal. Qualities or Personal Entrepreneurial Characteristics (PEC) of successful entrepreneurs refer to the desired traits, which enable the entrepreneurs to do what is expected of them and succeed in business. It is the combination of these characteristics that is required to enable any one to perform effectively as an entrepreneur. The characteristics of entrepreneurs being numerous, a successful entrepreneur possesses a combination of traits that show both innovation and leadership qualities. Scholars from around the world have worked tirelessly to discover just what characteristics make a good entrepreneur. While a lot of the findings are still open to debate, there's no doubt that great entrepreneurs have these traits which are presented ]]>

For many people, entrepreneurship has become the job choice of the 21st century. That's understandable given the challenges and rewards of building a successful business. An entrepreneur is a businessperson who not only conceives and organizes ventures but also frequently takes risks in doing so. Not all independent business people are true entrepreneurs, and not all entrepreneurs are created equal. Qualities or Personal Entrepreneurial Characteristics (PEC) of successful entrepreneurs refer to the desired traits, which enable the entrepreneurs to do what is expected of them and succeed in business. It is the combination of these characteristics that is required to enable any one to perform effectively as an entrepreneur. The characteristics of entrepreneurs being numerous, a successful entrepreneur possesses a combination of traits that show both innovation and leadership qualities. Scholars from around the world have worked tirelessly to discover just what characteristics make a good entrepreneur. While a lot of the findings are still open to debate, there's no doubt that great entrepreneurs have these traits which are presented ]]>
Thu, 25 Jul 2013 03:49:50 GMT /slideshow/essentials-of-entrepreneurs-f/24606635 hisema@slideshare.net(hisema) Essential Characteristics of Entrepreneurs hisema For many people, entrepreneurship has become the job choice of the 21st century. That's understandable given the challenges and rewards of building a successful business. An entrepreneur is a businessperson who not only conceives and organizes ventures but also frequently takes risks in doing so. Not all independent business people are true entrepreneurs, and not all entrepreneurs are created equal. Qualities or Personal Entrepreneurial Characteristics (PEC) of successful entrepreneurs refer to the desired traits, which enable the entrepreneurs to do what is expected of them and succeed in business. It is the combination of these characteristics that is required to enable any one to perform effectively as an entrepreneur. The characteristics of entrepreneurs being numerous, a successful entrepreneur possesses a combination of traits that show both innovation and leadership qualities. Scholars from around the world have worked tirelessly to discover just what characteristics make a good entrepreneur. While a lot of the findings are still open to debate, there's no doubt that great entrepreneurs have these traits which are presented <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/essentialsofentrepreneurs-f-130725034950-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> For many people, entrepreneurship has become the job choice of the 21st century. That&#39;s understandable given the challenges and rewards of building a successful business. An entrepreneur is a businessperson who not only conceives and organizes ventures but also frequently takes risks in doing so. Not all independent business people are true entrepreneurs, and not all entrepreneurs are created equal. Qualities or Personal Entrepreneurial Characteristics (PEC) of successful entrepreneurs refer to the desired traits, which enable the entrepreneurs to do what is expected of them and succeed in business. It is the combination of these characteristics that is required to enable any one to perform effectively as an entrepreneur. The characteristics of entrepreneurs being numerous, a successful entrepreneur possesses a combination of traits that show both innovation and leadership qualities. Scholars from around the world have worked tirelessly to discover just what characteristics make a good entrepreneur. While a lot of the findings are still open to debate, there&#39;s no doubt that great entrepreneurs have these traits which are presented
Essential Characteristics of Entrepreneurs from Himansu S Mahapatra
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Entrepreneurship Qualities /slideshow/entrepreneurship-24606462/24606462 entrepreneurship-130725034357-phpapp01
Entrepreneurs are Human Beings like us. But the do have certain personal traits which make them stick to the business and succeed. Many researchers & observers have found some special characteristics that are usually present in an Entrepreneur. ]]>

Entrepreneurs are Human Beings like us. But the do have certain personal traits which make them stick to the business and succeed. Many researchers & observers have found some special characteristics that are usually present in an Entrepreneur. ]]>
Thu, 25 Jul 2013 03:43:57 GMT /slideshow/entrepreneurship-24606462/24606462 hisema@slideshare.net(hisema) Entrepreneurship Qualities hisema Entrepreneurs are Human Beings like us. But the do have certain personal traits which make them stick to the business and succeed. Many researchers & observers have found some special characteristics that are usually present in an Entrepreneur. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/entrepreneurship-130725034357-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Entrepreneurs are Human Beings like us. But the do have certain personal traits which make them stick to the business and succeed. Many researchers &amp; observers have found some special characteristics that are usually present in an Entrepreneur.
Entrepreneurship Qualities from Himansu S Mahapatra
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Brand Management /slideshow/brand-management-24605951/24605951 brandmanagement-130725032305-phpapp02
Some experts say that the brand resides in the heads & hearts of the persons, and thus the MC (Marketing Communications) is all about how to create, deliver, manage & evaluate the Brand Messages i.e., all the information & experiences that impact how customers & other stakeholders perceive a brand. ]]>

Some experts say that the brand resides in the heads & hearts of the persons, and thus the MC (Marketing Communications) is all about how to create, deliver, manage & evaluate the Brand Messages i.e., all the information & experiences that impact how customers & other stakeholders perceive a brand. ]]>
Thu, 25 Jul 2013 03:23:05 GMT /slideshow/brand-management-24605951/24605951 hisema@slideshare.net(hisema) Brand Management hisema Some experts say that the brand resides in the heads & hearts of the persons, and thus the MC (Marketing Communications) is all about how to create, deliver, manage & evaluate the Brand Messages i.e., all the information & experiences that impact how customers & other stakeholders perceive a brand. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/brandmanagement-130725032305-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Some experts say that the brand resides in the heads &amp; hearts of the persons, and thus the MC (Marketing Communications) is all about how to create, deliver, manage &amp; evaluate the Brand Messages i.e., all the information &amp; experiences that impact how customers &amp; other stakeholders perceive a brand.
Brand Management from Himansu S Mahapatra
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Services Marketing - Nature of Services Marketing /slideshow/nature-of-services-marketing/24539551 sm-2-natureofservicemarketing-130723095036-phpapp02
One of the Chapters of an MBA Course Series on Services Marketing under Marketing Management that is tought at the B-Schools in India. This chapter is the Introduction (Part-2) which deals with How to market "Services"]]>

One of the Chapters of an MBA Course Series on Services Marketing under Marketing Management that is tought at the B-Schools in India. This chapter is the Introduction (Part-2) which deals with How to market "Services"]]>
Tue, 23 Jul 2013 09:50:36 GMT /slideshow/nature-of-services-marketing/24539551 hisema@slideshare.net(hisema) Services Marketing - Nature of Services Marketing hisema One of the Chapters of an MBA Course Series on Services Marketing under Marketing Management that is tought at the B-Schools in India. This chapter is the Introduction (Part-2) which deals with How to market "Services" <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sm-2-natureofservicemarketing-130723095036-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> One of the Chapters of an MBA Course Series on Services Marketing under Marketing Management that is tought at the B-Schools in India. This chapter is the Introduction (Part-2) which deals with How to market &quot;Services&quot;
Services Marketing - Nature of Services Marketing from Himansu S Mahapatra
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Why Study Consumer Behaviour /slideshow/why-study-consumer-behaviour/24537774 cb-whystudy-130723090835-phpapp02
In the highly specialised study of BUSINESS MANAGEMENT, today, the function of MARKETING MANAGEMENT plays a very critical role. This is because this functional area of management : (1) EARNS the revenue, & (2) WORKS in the close proximity with the public or persons outside the organisation. Controlling these two attributes to have the desired benefits are the most difficult part of the management, because none of these two are within the direct control of the marketers. This doesnt mean that the other functional areas are not important, but they are not DIRECTLY involved in the activities mentioned above. Similarly, within the study of Marketing Management, the Consumers or the Customers play a very critical role as these are the people who finally BUY the goods & services of the Organisation, and the firm is always on the move to make them buy so as to earn revenue.]]>

In the highly specialised study of BUSINESS MANAGEMENT, today, the function of MARKETING MANAGEMENT plays a very critical role. This is because this functional area of management : (1) EARNS the revenue, & (2) WORKS in the close proximity with the public or persons outside the organisation. Controlling these two attributes to have the desired benefits are the most difficult part of the management, because none of these two are within the direct control of the marketers. This doesnt mean that the other functional areas are not important, but they are not DIRECTLY involved in the activities mentioned above. Similarly, within the study of Marketing Management, the Consumers or the Customers play a very critical role as these are the people who finally BUY the goods & services of the Organisation, and the firm is always on the move to make them buy so as to earn revenue.]]>
Tue, 23 Jul 2013 09:08:35 GMT /slideshow/why-study-consumer-behaviour/24537774 hisema@slideshare.net(hisema) Why Study Consumer Behaviour hisema In the highly specialised study of BUSINESS MANAGEMENT, today, the function of MARKETING MANAGEMENT plays a very critical role. This is because this functional area of management : (1) EARNS the revenue, & (2) WORKS in the close proximity with the public or persons outside the organisation. Controlling these two attributes to have the desired benefits are the most difficult part of the management, because none of these two are within the direct control of the marketers. This doesnt mean that the other functional areas are not important, but they are not DIRECTLY involved in the activities mentioned above. Similarly, within the study of Marketing Management, the Consumers or the Customers play a very critical role as these are the people who finally BUY the goods & services of the Organisation, and the firm is always on the move to make them buy so as to earn revenue. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/cb-whystudy-130723090835-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> In the highly specialised study of BUSINESS MANAGEMENT, today, the function of MARKETING MANAGEMENT plays a very critical role. This is because this functional area of management : (1) EARNS the revenue, &amp; (2) WORKS in the close proximity with the public or persons outside the organisation. Controlling these two attributes to have the desired benefits are the most difficult part of the management, because none of these two are within the direct control of the marketers. This doesnt mean that the other functional areas are not important, but they are not DIRECTLY involved in the activities mentioned above. Similarly, within the study of Marketing Management, the Consumers or the Customers play a very critical role as these are the people who finally BUY the goods &amp; services of the Organisation, and the firm is always on the move to make them buy so as to earn revenue.
Why Study Consumer Behaviour from Himansu S Mahapatra
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Services Marketing - Service Quality GAPS Model /slideshow/sm-7service-qualitygapsmodel/24530864 sm-7-servicequalitygapsmodel-130723052729-phpapp02
The GAPS Model of Service Quality, in the context of Services Marketing and Marketing Management.]]>

The GAPS Model of Service Quality, in the context of Services Marketing and Marketing Management.]]>
Tue, 23 Jul 2013 05:27:29 GMT /slideshow/sm-7service-qualitygapsmodel/24530864 hisema@slideshare.net(hisema) Services Marketing - Service Quality GAPS Model hisema The GAPS Model of Service Quality, in the context of Services Marketing and Marketing Management. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sm-7-servicequalitygapsmodel-130723052729-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The GAPS Model of Service Quality, in the context of Services Marketing and Marketing Management.
Services Marketing - Service Quality GAPS Model from Himansu S Mahapatra
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https://cdn.slidesharecdn.com/profile-photo-hisema-48x48.jpg?cb=1734695521 https://cdn.slidesharecdn.com/ss_thumbnails/thenumbersystem-170615063158-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/the-number-system-76962090/76962090 The Number System https://cdn.slidesharecdn.com/ss_thumbnails/businessplans-130919065638-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/business-plans-26344051/26344051 Business plans https://cdn.slidesharecdn.com/ss_thumbnails/sm-11-pricingservices-130814034651-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/sservices-marketing-pricing-services/25233202 Services Marketing - P...